In early October, Samsung Malaysia Electronics partnered with Atap.co, a homegrown interior design firm, to host an exclusive workshop for interior designers. The event, held at The Camellia in Gamuda Cove, showcased Samsung’s latest air conditioning products and featured an immersive session demonstrating how Samsung’s innovative, energy-efficient cooling solutions can complement smart living lifestyles for both new and existing homeowners.

Samsung’s BESPOKE AI Home, developed in partnership with Gamuda Land, highlights the fusion of modern living with cutting-edge technology and stylish design.

The collaboration also provides Malaysian interior designers the opportunity to view and fully immerse themselves in Samsung’s smart and stylish air conditioners whilst gaining a better understanding of how these products can be seamlessly integrated into contemporary smart homes designs.

Mr. Seow Yao Han, Director of Atap.co said, “Atap’s collaboration with Samsung x Gamuda Cove during the Atap DesignVoyage is an example of how we’re bringing designers closer to the technologies shaping the future of home design. Together, we’re setting a new standard for what’s possible.”

Throughout the workshop, local interior designers had the opportunity to experience a range of Samsung’s air conditioning lineup, including the WindFree Air Conditioner and WindFree 1-Way Cassette featured within the Samsung BESPOKE AI Home.

AI-Powered  WindFree Air Conditioner for Ultimate Home Comfort

The WindFree Air Conditioner, featured in the bedroom of the Samsung BESPOKE AI Home, is designed for optimal comfort. Powered by AI Auto-Cooling, this air conditioner intelligently adjusts room conditions based on your preferences. It offers multiple modes, including Fast Cooling and WindFree Cooling, which maintain a cool environment without direct wind, ideal for restful sleep. The air is gently dispersed through 23,000 micro holes, providing a breeze without the discomfort of direct drafts.

Equipped with a Tri-Care Filter, it captures fine dust and reduces certain viruses, bacteria, and allergens, ensuring hygiene. For easy maintenance, it also features Freeze Wash, which washes out dirt and dust inside the air conditioner at the press of a button, helping maintain optimal performance.

Slim and Space Saving with WindFree Air Conditioner Inverter 1-Way Cassette

Equipped with WindFree Air Conditioner Inverter 1-Way Cassette, the living room is designed as a seamless open space for improved flow. This air condition easily fits into small ceiling spaces and efficiently cools without the discomfort of cold drafts. With a height of just 135mm, the design also maximizes ceiling height for a more open feel. Its 100mm blade rapidly cools the room in Fast Cooling mode, while WindFree Cooling mode provides a gentle breeze with no direct wind. Cool air is dispersed through 10,000 micro air holes, maintaining a comfortable temperature without feeling too hot or cold. In WindFree Cooling mode, the unit uses 55% less electricity[1] that offer energy saving in a spacious room.

The Bespoke AI Home stands as a premier destination for those interested in the future of smart living. The show unit at The Camellia is open to the public, allowing new homebuyers to experience Samsung’s top-tier products.

For more information on Samsung’s Home Appliances, please visit: https://www.samsung.com/my/home-appliances/bespoke-home/

[1] Based on the power consumption of Fast Cooling mode vs. Windfree Cooling mode. Data may vary depending on environmental factors and individual usage.

Samsung Newsroom explored why this advanced air conditioning technology has been so well-received by global consumers.

▲ WindFree technology facilitates calmer, more comfortable sleep.

A recent Samsung survey[2] of 1,840 respondents from Brazil, India, Italy, Korea, Thailand and the United States revealed that 44.6% (820) favor WindFree air conditioning. More than half of these users (58%) selected “comfortable sleep” as their primary reason for choosing WindFree air conditioning. The results indicate that a growing number of consumers expect air conditioners to go beyond traditional cooling functions to offer options fit for any situation.

In addition, the survey showed that air conditioners are most used before and after bedtime. Nearly half (48%) of respondents use their air conditioners from 9 p.m. to bedtime, followed by 42% during sleep.

The advanced structure of air conditioners with WindFree technology allows airflow to be evenly distributed through 270,000 micro air holes[3]. Once the room reaches a set temperature, the unit automatically switches to WindFree mode — gently cooling the space without the unpleasant sensation of cold air on skin — and creates optimal conditions for deep sleep.

“Energy savings compared to normal mode” was the second reason users preferred WindFree air conditioning. As energy savings gain interest in the face of climate change, the survey results indicate that WindFree technology addresses consumer demands for reduced electricity consumption.

In WindFree mode, electricity use is reduced by up to 77%[4] compared to maximum cooling environments, offering substantial savings on electricity bills during peak summer months.

Additionally, respondents chose WindFree air conditioning to ensure “even cooling” (50%), “minimizing physical irritation” (48%) and utilize “AI automatic cooling” (44%).

WindFree air conditioner has received numerous international awards including top honors for the third consecutive year at the 2024 Korean Innovation Frontier Awards; the MCE Excellence Award at the 2024 Mostra Convegno Expocomfort (MCE), a leading global HVAC and refrigeration exhibition; and the Top Quality/Price award for the air conditioner category in 2022 from the German Institute for Quality and Finance (ITQF), one of Europe’s leading certification bodies.

“Since its debut in 2016, WindFree air conditioning has garnered significant appreciation from consumers around the world,” said Byoungha Song, Head of Air Solution Product Planning Group, DA Business at Samsung Electronics. “We will continue to provide innovative products that deliver personalized care to all of our users.”

[1] Internally collected data of air conditioners and system air conditioners from early July 2021 to late June 2024.

[2] Conducted online with multiple responses acceptable. Respondents were individuals between 20 and 59 years old who are the primary users or key decision-makers in appliance purchases from households with above-average incomes that own residential air conditioning units.

[3] Specifications based on Bespoke AI WindFree Gallery models (for 81.8㎡ and 65.9㎡).

[4] Claim is based on internal testing and may vary under actual usage conditions. Test was conducted under KS standard testing conditions (KS C 9306: Air Conditioners). Indoor conditions were 27°C / 19°C (dry bulb / wet bulb) and outdoor conditions were 35°C / 24°C (dry bulb / wet bulb). The testing model was Samsung AR07D9150HA3. Energy-saving rate is verified by Intertek, an international testing and certification organization, and may vary based on real-world usage.

Samsung Malaysia Electronics will host its ‘Impian Raya Bersama’ live commerce show to reward Malaysians with great savings when they purchase from selected Samsung products in the spirit of staying connected over this festive celebration.

On 25 May, Samsung is set to reveal its range of selected 2022 products to Malaysians for the first time – to demonstrate its vision for its latest Smart TV and home appliances to redefine the role of the screen and bring unrivalled usability to their users’ daily lives by providing the utmost convenience and seamless connectivity respectively.

What to expect from Samsung ‘Impian Raya Bersama’ Live Commerce Show?

Samsung Malaysia will reveal the 2022 QLED 4K TV, Soundbar, WindFree air-conditioner and Bespoke Jet vacuum cleaners where we will announce great savings worth up to RM1,119 during this show. The promotions will include further discounts, easy installment plan, and exclusive gifts worth up to RM799.

Samsung product experts will be present to share the incredible features and new groundbreaking technologies that let you dive into the world of smart home living. The 2022 product line up aims to further enhance user experiences and passions by focusing on customizable technology that adds value to your lives.

The pricing of these products and special promotions will be announced during the live commerce show, so be sure to tune in!

Samsung ‘Impian Raya Bersama’ Live Commerce Show: How to watch?

Samsung Malaysia ‘Impian Raya Bersama’ live commerce show will take place on 25 May 2022 from 8:00PM to 8:40PM. Be sure to tune in to our 40-minute livestream event on Facebook https://fb.me/e/27YmUOWwT where you can now get your hands-on the latest most advanced Samsung QLED 4K Smart TV, Soundbar, WindFree air conditioner and Bespoke Jet vacuum cleaners at a one-time exclusive deal.

For more information about Samsung’s ‘Impian Raya Bersama’ campaign, please visit http://www.samsung.com/my/2022impianrayabersama/

Outdoor system makes WindFree units even more “wind-free,” helping spread its comfortable cool to every corner of the space

Samsung Electronics announced the global launch of its new DVM S2 Variable Refrigerant Flow (VRF) outdoor air conditioning unit that works with indoor units to provide exclusive WindFree Cooling everywhere without the discomfort of direct cold airflow when indoors.

“DVM S2’s efficient yet powerful performance exhibits how Samsung’s exclusive WindFree Cooling technology continues to advance,” said Young June Choi, Head of Air Solution Biz Group of the Digital Appliances Business at Samsung Electronics. “This AI-controlled system is Samsung’s most advanced climate control solution yet, set to bring WindFree comfort to apartment blocks, small to midsize office buildings, and commercial buildings everywhere.”

DVM S2, Samsung’s sixth-generation Digital Variable Multi air conditioner, incorporates an outdoor-installed system for enhanced flexibility and functionality. It enables connection with up to 64 Samsung indoor air conditioning units for optimal comfort without unpleasant cold drafts. Compatible with Samsung’s 1Way, 4Way, 4Way 600×600, and wall-mounted models, DVM S2 is currently available in Europe and slated to be available in China in July 2021, followed by the Middle East, North America, and select markets in Asia.

Wider Frequency Range for Better WindFree Performance

The DVM S2 features innovative technologies including a more advanced scroll compressor with Advanced Flash Injection (AFI) technology, an enlarged heat exchanger with optimized refrigerant flow, a multi-serration fan, and an enhanced power module.

The more advanced AFI motor control technology allows for a wider frequency range of 10~180Hz. The new low of 10Hz (compared to the previous model’s 14Hz) making the system more stable at low frequencies, leading to better WindFree performance for draft-free, comfortable temperature control. The new high of 180Hz ensures more powerful cooling performance.

Bigger Heat Exchanger and Multi-Serration Fan

Compared to the same capacity models in the current DVM S series, the heat transfer area of the heat exchanger in all the new models are significantly larger. The new unit’s hybrid path is designed to optimize the refrigerant flow corresponding to the airflow profile. Moreover, its unique multi-serration fan minimizes the turbulence of the air vortex, applying different serration, considering the air velocity of the edge and the inside of the blade, respectively. Moreover, the highly efficient Insulated Gate Bipolar Transistor (IGBT) reduces the loss of conducted electricity.

DVM S2’s new design is more aerodynamic and allows quieter operation, compared to previous generations. It has a more robust frame and reinforced structure with an upgraded exterior cabinet for reliability. The cooling operating range and external static pressure have been extended for flexibility in design, along with an upgrade on the emergency operation mode. Moreover, DVM S2 also features an on-device inverter check for better maintenance. Advanced technology for refrigerant sub-cooling control and installation condition analysis allowed for a smaller liquid pipe, which provides a 28% reduction in the amount of additional refrigerants used during installation compared to its predecessor.

AI Capabilities for Smarter, Faster Cooling

Thanks to its AI capabilities, DVM S2 detects indoor climate conditions to deliver optimized cooling and heating performance. AI Low Pressure Control learns the patterns of cooling operation and reaches the target temperature more rapidly, ensuring users in the room feel more at ease at the desired temperature. Meanwhile, AI High Pressure Control maintains the optimal high pressure by making adjustments based on the installed environment. AI Defrost Control provides the best timing for defrost operations, and hence offers increased comfort during heating. In addition, DVM S2’s advanced AI algorithms can detect refrigerant leaks in real-time and send alerts immediately so users can monitor and manage their units quickly without compromising comfort.

Here are some tips to help you and your family stay comfortable and healthy at home:

1. Cool your house naturally

Take note of which part of your house is hotter at different times of the day. For example, a West-facing window may attract too much sunlight and heat from the setting sun. In these instances, you can consider closing the window, or even cover it with blinds or curtains during this time of the day.

While you might not feel the effects of it, appliances that are switched on but not in use can generate a surprising amount of heat. Common culprits that often go unnoticed include TVs, personal computers, as well as lights in vacant rooms. Turn these appliances off when they are not in use, rather than leaving them on standby.

2. Optimize Your Air Conditioner

The easiest way to cool down a room is to turn on the air conditioner. To make sure that the air conditioner is optimally used, do close all windows and doors so that cool air does not leak out unnecessarily. Often, people do not pay attention to the temperature and direction settings of their air conditioners. This will result in uncomfortable situations where rooms are too cold or air conditioners blowing cool air directly at people.

3. Invest in a Next-gen Smart Air-conditioner

The Samsung Wind-Free Air Conditioner features Wind-Free Cooling technology that gently and disperses air through 23,000 micro air holes, eliminating the unpleasant feeling of harsh cold wind hitting the skin directly. If you need the room to be cooled down fast, switch to the Fast Cooling mode that cools the air 43% faster[1].

Removing the guesswork from choosing the perfect settings, the Wind-Free Air Conditioner has an AI Auto Cooling function that automatically adjusts the temperature to optimize the room’s climate conditions, guaranteeing total comfort for you and your loved ones at all times.

If you’re worried about rising electricity bills, you’ll be glad to know that the Samsung Wind-Free Air Conditioner consumes minimal power while operating in its Wind-Free Cooling mode, using up to 77% less energy[2] compared to the Fast Cooling Mode. Furthermore, the SmartThings app allows you to turn the air conditioner on and off remotely, or even set a schedule to turn off during the cooler parts of the day.

4. Clean and Maintain Your Air Conditioners

Air conditioner maintenance and servicing is often neglected in most homes, which could pose a bigger machinery or even health problems in the future. As time passes, dust and even micro-organisms get accumulated into the components of the air conditioner, impeding proper airflow and forces the unit to work harder to cool the room, leading to increased energy consumption and higher energy bills. Therefore, it is advisable to consider arranging an air-conditioner servicing company to do scheduled quarterly maintenance to ensure that it runs in tip-top condition.

In between this regular servicing, homeowners should also perform simple maintenance and cleaning of the air conditioner once every two weeks, especially if it is used daily. The Samsung Wind-Free Air Conditioner comes with easily detachable filters and a removable front panel that allows for cleaning with water or a vacuum. With a 3-Step Auto Clean function, the Samsung Wind-Free Air Conditioner also ensures the purity of air in the home by preventing the growth of harmful micro-organisms by eliminating the moisture within the indoor unit, thus providing you and your loved ones with cleaner and healthier air.

5. Ensure That Your Refrigerator Is In A Strategic Spot At Home

Grab a ruler and head to your kitchen! As a guide, your home refrigerator needs to be situated at least 5 cm from walls on both sides and 10 cm from the wall at the rear. If it is not well-ventilated, the freezer temperature could rise and food may start to defrost when the overall room temperature starts to rise, as it does in hotter months. In addition, ensure your fridge-freezer is not placed in a conservatory or direct sunlight during the summer months. Such locations are likely to exceed 40°C on warm sunny days which could cause the internal temperature of your appliance to rise too.

6. Maximize The Features Of Your House Refrigerator To Its Fullest Potential

A well-stocked fridge can make a world of difference as you spend more time at home, drastically improving you and your family’s quality of life. However, making sure that your fridge is well-stocked requires discipline and is often a bane for busy families.

Featuring the Shopping List app, the Side by Side with Family Hub refrigerator allows you to manage your groceries more efficiently by adding any items that need replenishing into the app and have it synced right to your smartphone, allowing you to view it conveniently as you make your grocery runs[3]. Furthermore, the View Inside function provides you with a quick glance into what’s in the fridge remotely3, ensuring that you never run out of your favourite snacks. Side by Side with Family Hub is the ideal smart home appliance for busy families because it provides smarter food management, streamlined family communication and home entertainment, and single-point control of your Samsung’s smart devices, all from the refrigerator itself.

7. Reward Yourself with Icy Treats on Demand

If you have performed the above tips, it is time to reward yourself with some icy treats. You could have just bought ice cream which may have turned soft after a 30-minute journey home from the warm temperature outside. With the Power Freeze feature, the Side by Side with Family Hub refrigerator cools your frozen foods and treats down in a flash within the freezer. For the main refrigerator, the Power Cool feature is especially useful after a large grocery haul as it keeps your foods perfectly chilled and fresh.

Relax and unwind at the end of the day with some light entertainment from the music playlist of the Side by Side with Family Hub refrigerator entertainment system. Our home is where we spend the majority of our time living, playing, and now working as well, thus making perfect sense to understand how your daily appliances can be smart enough to help you achieve the ideal living environment and lifestyle for you and your loved ones.

Samsung Wind-Free Air Conditioner (1 HP) is available at RRP RM2,399, while Samsung Side by Side with Family Hub is available at  RRP RM8,999.

[1] Tested on the AR12TXCAAWKEU model compared with the Samsung conventional model AQ12EASER, under certain defined test conditions.  According to accredited test results, individual results may vary.

[2] Tested on the AR07T9170HA3 model, based on the power consumption of Fast Cooling mode vs. Wind-Free Cooling mode, under certain defined test conditions.  According to accredited test results, individual results may vary.

[3] Compatible with phones with Android 4.0 and higher or iOS 7.0 and higher. Requires download of Smart Home app.

Re-live the Cinema Experience with your Favourite Snacks

Most of us strongly associate certain smells with our memories and past experiences and are able to evoke particular memories with just a whiff of a passing scent in the air. Just ask any of your friends the one smell they associate the most with going to the movies, the likelihood is that most would identify it as the smell of popcorn.

So why not recreate that experience by making your very own gourmet popcorn? Simply chuck a bag of kernels into your microwave and wait for the smell of roasting popcorn to waft through the air, taking you right back to the first movie hall you had walked into.

Take it one step further and elevate your movie night to the next level by making your very own gourmet popcorn –  be it sweet, salted or flavoured, you’re spoiled for choice.  With just the Samsung Colour Series Microwave Oven, you can prepare mouth-watering meals, snacks and desserts with just the press of a button.

Through the dedicated Grill Fry function, you can indulge in other finger licking snacks such as pisang goreng, all cooked to crisp perfection and without the oil splatters that come from conventional deep frying. And the best part – there is no mess to clean after. With a durable CERAMIC INSIDE, the Samsung Colour Series Microwave Oven can be cleaned easily without scrubbing and will not discolour over time.

Create the Right Cinematic Ambience

Most of us would probably have sat through a movie and have it marred by other people talking loudly, uncomfortable seats that make your backs ache, or having ushers flash their torchlights in long sweeping arcs trying to help other moviegoers find their seats. Thankfully, as the “designer” of your own home cinema, you get to set your own “no talking, no mobile phones, no spoiler” rules for those joining you for a movie session.

Invest in dark curtains to block out the external light coming through the windows, or even install light dimmers to create the right ambience. For the most comfortable theatre experience, you can opt for recliners and lounge chairs, or even throw down some bean bags. Away from the judging eyes of others, being at home also means you can put on your PJs and lay on as many pillows and blankets for optimum comfort.

Redeem Those Freezing Experiences At Home

One thing that many cinema operators can never get right is the ideal temperature in the halls – it is either freezing or unbelievably warm temperatures and there is no in-between. So watching your favourite movies in your own home does have one advantage – you now have full control over the climate for your best movie-watching experiences.

Snuggling under the blanket with your loved one as you catch the latest rom-coms is now a possibility with the Samsung Wind-Free Air Conditioner, allowing you to stay cool without being ‘frozen’. The AI Auto Cooling[1] feature analyses the room conditions and usage patterns[2] before setting the optimum temperature, so that you no longer have to fumble with the settings to get it right.

The Wind-Free Cooling[1] technology also gently disperses air through its 23,000 micro air holes to prevent the unpleasant feeling of harsh cold wind on your skin. With our Digital Inverter Boost technology, Samsung Wind-Free Air Conditioner operates efficiently and cools the room with less noise, so it does not hamper the movie-watching experience.

Immerse in Cinema Quality Visuals and Surround Sound

When it comes to a cinematic experience – we cannot forget about the audio and visuals. While it would certainly be unfair to pit commercial TVs against the extremely high resolution and definition offered in most movie theatres, the Samsung Q950TS QLED 8K TV comes pretty close.

At 85 inches and boasting a true-to-life 8K resolution, the massive Q950TS offers hyper-clarity imagery and scenery that is guaranteed to pull you right into the movie. Even for playbacks of lower-resolution content such as older feature films, the Q950TS has improved 8K AI upscaling[1] to vastly improve the image quality, allowing you to enjoy your favourite films through new eyes and appreciate it all over again. Featuring an Infinity Screen design, the near invisible bezel display allows the Q950TS to further eliminate the boundaries between the TV and its surroundings.

To complete the immersive experience, pair the Q950TS with Samsung’s newly launched Q Series soundbars and bring reel life into real life. The Q-symphony feature activates and plays surround sound from both the TV and soundbar, creating incredible audio synergy with the compatible TV[2]. With Dolby Atmos^® and DTS:X^TM, you can hear the distinct sounds flowing above and around you[3].

With your favourite snacks in hand, and lounging comfortably in your new home movie den, you will realise that recreating the movie experience has never been that easy!  So sit back, relax and enjoy movies just the way you should.

[1] A Wi-Fi connection and a Samsung account are required.

[2] Stores user data, preferences and usage patterns to suggest the most appropriate operating function. Illustration indicative only, actual effect will vary.

[3] Creates a ‘Still Air’ environment. ASHRAE defines “Still Air” as air currents at speeds below 0.15m/s which lacks the presence of cold drafts. The device provides cooling at or below this speed in Wind-Free Cooling mode. Actual effect will vary.

[4] Viewing experience may vary according to types of content and format. ‘8K AI Upscaling’ may not apply to PC connection and Game Mode.

[5] Q-symphony feature only available on 2020 Q Series Soundbar models along with Q80T TV and greater. Q Series Soundbars sold separately.

[6] The quality of sound effects depends on the source content and source device. The availability of the feature may vary by TV size. The environment and type of installation may affect the performance of this feature.

Understanding that this is a real worry for many consumers, Samsung Electronics works tirelessly to make its appliances more energy efficient. For example, Samsung’s Wind-Free Air Conditioner features Digital Inverter Boost technology, an energy-saving innovation that reduces the device’s energy consumption by up to 73% compared to traditional fixed-speed type air conditioners.¹

Furthermore, the Wind-Free Air Conditioner’s Wind-Free Mode can even cut energy consumption by 77% compared to the unit’s Fast Cooling Mode, even while at maximum output. Samsung Newsroom sat down with two Samsung engineers to learn more about the Wind-Free Air Conditioner and its revolutionary energy-saving technologies.²

(From left) Kilsoo Son and Byoung-Ok Ahn, engineers at Samsung’s HVAC Solution R&D Lab

Reducing Electricity Usage With Digital Inverter Boost Technology

Just as the water in a waterfall cascades from higher ground to lower terrain, so does energy move from high to low. Air conditioners that use compressor technology to lower temperatures have to reduce heat through a process that runs contrary to this natural flow of energy – which is why air conditioners conventionally require a lot of energy to function. “The compressor serves as a pump that circulates the heat, moving matter from a lower point to a higher point,” explained Principal Engineer Byoung-Ok Ahn. “This means that the unit has to consume a lot of electricity.”

To help users save energy, Samsung adopted an inverter compressor – Digital Inverter Boost technology – that can regulate its own revolutions per minute (RPM) to maintain its energy use at maximum efficiency.

A fixed-speed compressor will run at maximum speed until the desired temperature is reached, and will then turn off once this is achieved. If the temperature exceeds this desired rate after the first round of cooling, it will switch on again at maximum output to lower the temperature. This repeated on-and-off process is incredibly energy-intensive, and also creates a fluctuation in room temperature as cooling is turned on and off again.

Inverter technology is more efficient since it simply slows down once the desired temperature is achieved and then only has to speed up slightly once the temperature goes up again, meaning that energy consumption is reduced by up to 73%. This process results in less temperature fluctuation, meaning that users can enjoy a consistently comfortable room temperature.

“The bigger the difference between the room temperature and the desired temperature, the higher the amount of energy that is consumed when the air conditioner is turned on,” noted Ahn. “When we compare the accumulated amount of consumed electricity between the fixed-speed compressor and the inverter compressor, the inverter type is notably more economical than the fixed-speed type since the latter turns on and off repetitively.”

Ahn also provided a tip for getting the most out of your air conditioner. “The most efficient way to use an air conditioner equipped with an inverter compressor is to set the desired temperature at between 24°C and 25°C (between around 75°F and 77°F) and to keep it on continuously when using it. Samsung’s inverter technology performs powerfully and efficiently because the total flux of its motor is maximized and the motor has multiple poles. Furthermore, this technology reduces vibration and noise for user peace of mind.”

Enjoying a Comfortable Breeze at All Times

Often with air conditioners, once the temperature in a room has been reduced to the desired temperature, the continued airflow from the indoor unit can become uncomfortably chilling. Continuous, direct exposure to cold wind can dry out the respiratory system and affect user’s health, making them more sensitive to illnesses. Homes with young children or family members who suffer from respiratory symptoms may be wary about keeping their air conditioner on continuously.

“The Wind-Free Air Conditioner’s Wind-Free Mode was developed to alleviate this inconvenience. The 2020 version of this air conditioner features 23,000 micro air holes, which gently disperse the cold air evenly throughout a room. This way, users can enjoy a cool air stream without being directly exposed to cold wind,” explained Ahn. “Wind-Free Mode can even cut energy consumption by 77% compared to the unit’s Fast Cooling Mode, even while at maximum output.”

Another unique feature of Samsung’s Wind-Free air conditioner is its bigger inlet and fan which allow for more air to be drawn in at once. “The air conditioner’s fan, the diameter of which is 15% bigger than conventional fans, along with the optimized width and angle of the outlet, means that energy consumption is reduced by 10%. Furthermore, air is cooled down to the desired temperature even faster,” said Engineer Kilsoo Son.

※ Figures drawn in comparison to the existing AQV12TWS model

The air conditioner’s inverter technology and its Wind-Free technology work together in a synergy that creates even higher efficiency when it comes to bring users comfort at home. Once the desired room temperature is reached with the air conditioner’s powerful and fast cooling technology, the unit switches to Wind-Free Mode, slowing down the speed of the compressor while keeping the air cool, comfortable and quiet while minimizing electricity consumption.

Changing Modes Automatically for Ultimate User Peace of Mind

As well as its inverter technology and Wind-Free Mode, the 2020 Wind-Free Air Conditioner features other innovative features designed to help reduce users’ electricity bills. The unit’s ECO Mode also reduces the air conditioner’s RPM by up to 35% of its regular rate to reduce electricity consumption if it detects that there are few people in the room or that the ambient temperature is low.³

The AI Auto Cooling feature learns users’ preferred temperature and creates an optimal operation mode. “The AI Auto Cooling feature will provide users with an optimal setting,” explained Son. “The more users use it, the more it learns about your preferences. I encourage users to use this feature often so that they can easily and automatically enjoy their favorite temperatures without having to flip through settings, wasting energy.”

Users can reduce energy consumption even more with SmartThings. Users can turn off their air conditioner remotely and keep track of their daily, weekly and monthly electricity usage with the SmartThings app. In addition, the ‘My Schedule’ feature of SmartThings lets users set their air conditioner’s operation time, mode, temperature and fan speed remotely.

A Better Future for All With Air Conditioner Innovation

Higher electricity bills are not the only concern when it comes to energy consumption – many consumers are also concerned about how their appliance usage can impact the environment. This is why Samsung strives to make all of its devices, including its air conditioners, more energy-efficient and sustainable for the future. “While we work to provide optimum air cooling solutions, we also strive to ensure that our leading technologies remain energy-efficient,” noted Ahn.

Son echoed this commitment to sustainability. “We will continue to work to develop air conditioners that provide maximum comfort to users at minimum cost while also having a positive impact on our environment, not just for today, but also for the future.”

¹ Tested on the AR09TXCAAWKNEU model compared with the Samsung conventional model AQ09TSLXEA.

² Tested on the AR07T9170HA3 model, based on the power consumption of Fast Cooling mode vs. Wind-Free Cooling mode.

³ Tested on AR07T9170HA3, based on the power consumption of Fast cooling mode vs. ECO mode.

Not only does the Samsung Wind-Free Air Conditioner let you maintain a stable home temperature via remote control optimized to your daily schedule, its world-first Wind-Free Cooling technology keeps you pleasantly cool while cleaning the air and saving energy.

Stay Comfortable While Keeping Cool

Samsung’s Wind-Free Cooling technology is able to provide you with an effective cooling experience without the unpleasant sensation of harsh, cold air blowing directly onto your skin. Once you set your desired temperature, Wind-Free Cooling will quietly and gently disperse cool air through 23,000 micro air holes to ensure you are met with no cold draft.

Furthermore, Wind-Free Cooling’s advanced airflow cools the room 43 percent faster,¹ and thanks to its low air speed and minimized noise emissions, you can enjoy a cooler living space without disruption – wherever you may be in a room.

Breathe Easier with Triple Air Care

Samsung’s Wind-Free Cooling technology not only keeps your room temperature comfortably in check, it also includes a specialized filter to keep the air in your home clean and hygienic.

This Tri-Care filter is made up of three layers that reduce harmful particles to help maintain healthy indoor air quality and has been certified by Intertek to reduce 99.9% of bacteria and viruses that get caught inside of it.² Each layer captures large dust particles, fibers and even animal hairs, and also includes a Zeolite Coating Filter that reduces viruses, bacteria and allergens.

Enjoy Effortless Cool with Enhanced Smart Operation

Samsung’s Wind-Free Air Conditioners come with an AI Auto Cooling feature³ that makes it easier to stay cool. With artificial intelligence, the devices analyze room conditions, user-preferred temperatures and cooling modes, and even the climate outdoors to automatically switch to an optimal room setting. The unit also features a Motion Detect Sensor that will register when there is no one in a room, subsequently switching modes automatically to reduce energy waste.

Wind-Free also works with the SmartThings app, so users can turn the air conditioner on and off, schedule operations, switch settings, and even monitor power consumption remotely from their smartphone.

Save Energy Without Compromising Performance

*40% reduction in the 1kHz noise band (4.5dB↓)

**Tested on the AR09MSPXASINEU model compared wiith the Samsung conventional model AQ09TSLXEA.

With the Samsung Wind-Free Air Conditioner, all of this leading performance not only keeps you breathing cool, fresh air, it also does its part to protect the planet by reducing the impact of climate change. The Samsung Wind-Free Air Conditioner features the next-generation R32 refrigerant, which helps conserve the ozone layer and has a low impact on global warming compared to conventional refrigerants.

The Samsung Wind-Free Air Conditioner is an eco-friendly option for those looking for a powerful air conditioner experience with a reduced environmental impact. Additionally, its energy-efficient Digital Inverter Boost technology will maintain your desired temperature with less fluctuation, reducing energy usage by up to 73%.

For more information on the Samsung Wind-Free Air Conditioner and its leading technologies, stay tuned to Samsung Newsroom.

¹ Tested on the AR12TXCAAWKEU model compared with the Samsung conventional model AQ12EASER.

² Tested on Samsung AR9500T. The antiviral air filter (Tri-Care Filter) can remove up to 99.9% of the viruses based on Intertek Test.

³ Available for Wi-Fi enabled models

Samsung Electronics Malaysia today demonstrated its Wind-Free wall-mounted air conditioner – the AR9500M air conditioner, integrated with its Wind-Free Cooling technology. This modern and innovative product is designed to cater to Malaysians who often face the problem of hot weather. With the new cooling technology, Samsung aims to provide Malaysian customers a cooler indoor climate and optimal energy efficiency without the discomfort of direct cold airflow.

To cope with the scorching heat, many Malaysians will turn their air conditioners on full blast and at its lowest temperature of 16 degrees to achieve fast cooling when they enter their room or house after a long day out. With this practice, a lot of Malaysians experience the problem of ‘air conditioning sickness’ – staying in the same room due to the strong air from the full blast air conditioner, and also the constant extremely cold temperature.[i]

Samsung’s AR9500M provides customers with the ideal solution by maintaining a comfortable room temperature, using Wind-Free Cooling technology to gently disperse cold air through 21,000 micro air holes. Wind-Free Cooling is a two-step cooling system which first lowers temperatures in “Fast Cooling Mode”, then, automatically switches to “Wind-Free Cooling Mode” which creates “still air” once it reaches the desired temperature. This approach can also reduce energy consumption by up to 72% compared to Fast Cooling mode.

“Unregulated thermal comfort can affect the well-being, morale or physical health of a person.[ii] With this understanding, Samsung strives to provide Malaysians with an innovative solution through our Wind-Free technology, which produces gentle air spread evenly throughout the room, maintaining a comfortable temperature, without any unpleasant direct airflow,” Jimmy Tan, Head of Consumer Electronics Business of Samsung Malaysia Electronics (SME).

Early last year, during the ASEAN Cooling Summit, a report resulted that air-conditioning systems claimed to consume 40 percent of the electricity in Southeast Asia by 2040 at the present rate of consumption.[iii] The increasing and ineffective usage of air conditioners could lead to the ‘overloading’ of the air conditioner, contributing to high electricity bills.[iv]

In line with energy-saving requirements, the AR9500M uses Samsung’s proprietary Digital Inverter 8-Pole with POWERboost technology, which generates fewer torque fluctuations – reducing the overall energy required while shortening the time needed for the compressor to reach its maximum speed (Hertz).  Samsung’s world-first digital Inverter 8-Pole compressor consumes only 32% of the energy used by conventional air conditioning models, saving 68% of energy usage. It maintains the desired temperature without having to frequently turn on and off, hence, create lesser noise (quieter), while being more durable and efficient.

Not only that, the AR9500M’s unique Triangle Architecture has a wider inlet which allows more air to be drawn in at once, while boasting the optimal width and angle of the outlet, extra v-blades, and large fan – 22% larger than previous models. The fast-cooling feature cools the air 43% faster. It also ensures air is cooled and expelled faster, farther, and wider – reaching every corner of the room.

Enabled with the Smart Control WiFi, the AR9500M can be controlled anywhere through Samsung’s Smart Things app. Users can remotely regulate the temperature, adjust settings, receive real-time updates about the air conditioner’s performance and daily energy usage, as well as troubleshoot solutions when a repair is needed. This is also part of Samsung’s commitment in introducing the smart living concept to Malaysian homes – to create a modern, fast and convenient, as well as innovative stay-at-home experience to Malaysian families.

‘A Cooling Revolution’ Campaign

In support of the smart home living concept, Samsung is now having its A Cooling Revolution promotional campaign. From now until 31 December 2019, customers who purchase Samsung’s Wind-Free Air Conditioner at selected Samsung Brand Shops can enjoy 2+10 years warranty coverage! This enhanced warranty coverage package includes:

• A full two-year warranty
• Ten-year compressor coverage

In conjunction with the Samsung Gemilang Celebration that ends on 30^th September 2019, the purchase of a Samsung Wind-Free Air Conditioner will entitle customers to a free installation (worth RM310) and a free gift (Dry Iron worth RM63.90 or Thermocafe 0.5ml with pouch worth RM88).

Don’t miss out on this opportunity! With the extended warranty, free installation and gift, equip your home with the technology that will keep your home’s climate cool without the discomfort of strong and direct airflow.

To find out more about Samsung’s ‘A Cooling Revolution’ promotional campaign, visit: www.samsung.com/my/offer/brandshopexclusive-air-conditioners

For more information about the Samsung Gemilang Celebration promotional campaign visit: https://www.samsung.com/my/offer/appliance/samsung-national-promotion-2019/

*The American Society of Heating, Refrigerating, and Air-Conditioning Engineers defines “Still Air” as air currents at speeds below 0.15m/s which lacks the presence of cold drafts.

**Tested on AR07M5170HA, based on the accumulated power consumption of Fast Cooling Mode vs. Wind-Free Mode. When compared to Normal Cooling Mode, Wind-Free Cooling Mode consumes 55% less energy.

[i] Little things, 7 Signs Your Air Conditioner May Actually Be Making You Sick,  https://www.littlethings.com/signs-air-conditioner-makes-you-sick/1

[ii] Designing Buildings Wiki, Thermal comfort and wellbeing, https://www.designingbuildings.co.uk/wiki/Thermal_comfort_and_wellbeing

[iii] EFE, Air-conditioning will consume 40 percent of electricity in SE Asia in 2040, https://www.efe.com/efe/english/technology/air-conditioning-will-consume-40-percent-of-electricity-in-se-asia-2040/50000267-3507163

[iv] World of Buzz, TNB Advises Keeping Air Cond Temperature Between 24 & 26 Degrees During Heatwave, https://www.worldofbuzz.com/tnb-advises-keeping-air-cond-temperature-between-24-26-degrees-during-heatwave/