Samsung Electronics Co., Ltd. today announced that it will host the Samsung Developer Conference 2024 (SDC24) at the San Jose McEnery Convention Center in California on October 3.

As the tenth edition of SDC, the event will celebrate a decade of open innovation and collaboration with developers, partners and customers with a focus on how to make the most of today’s AI innovation.

Participants are encouraged to livestream the Samsung SDC24 keynote at 10:00 am PT on October 3. The presentation will highlight the latest cross-platform innovation opportunities including ways to leverage SmartThings, Galaxy AI, Knox and Tizen for next-generation solutions. This will explore how developers can harness AI capabilities to create game-changing new apps and services while leveraging Samsung’s trusted platforms.

JH Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, will open SDC24 with a keynote that celebrates Samsung’s vision of AI for All, which focuses on a more personalized and safe multi-device AI experience that encompasses mobile, TV and home appliances. He will also speak about Samsung’s principles for AI ethics, which is at the core of Samsung’s AI technology development. Other speakers include:

• Daehyun Kim, EVP, Head of Global AI Center, Samsung Research
• Sally Hyesoon Jeong, EVP, Head of Framework R&D , Mobile eXperience Business
• Moon-soo Kim, VP, Head of Application S/W R&D, Visual Display Business
• Alex Y Lee, EVP, Head of Visual eXperience PM, Visual Display Business
• Young Ah Lee, VP, Head of UX, Digital Appliances Business
• Ho-bum Kwon, VP, Head of Platform, Samsung Research
• Jaeyeon Jung, EVP, Head of SmartThings, Device Platform Center
• Shin Baik, Head of Security Assurance, Device Platform Center, and more

Beyond the keynote address, SDC24 will feature breakout sessions open for attendees to collaborate and learn more about Samsung’s latest developer-focused platforms and services including SmartThings, Samsung Health, Tizen and more. Sessions will give participants opportunities to delve into its latest software developments and services, and they will also learn more about how to leverage Samsung’s AI solutions for new opportunities.

In addition, some sessions will be featured on the Open Stage, where attendees can get industry insights from experts and even meet up with a special guest speaker. Hands-on demos of the latest products and services will be available at Tech Square. At the Code Lab, developers can explore exciting new tools and software development kits (SDKs), as well as try out the latest Samsung Developers education platform, which covers a series of topics for participants to play, learn, and further develop their skills.

The keynote will be livestreamed through the Samsung YouTube and Samsung Developer sites at the time of the event.

For more information about the Samsung Developer Conference 2024, please visit http://developer.samsung.com/sdc. Further information can also be found on X (@samsung_dev) and Facebook (@samsungdev) and Instagram (@samsung_dev) with the hashtag #SDC24.

Prepare for Samsung’s massive sale on 24 May as Samsung Electronics Co., Ltd partners with Lazada, Southeast Asia’s pioneer eCommerce platform, for the sixth edition of Samsung’s LazMall Super Brand Day in Malaysia. Titled ‘Time to Stand Out’, this year’s campaign is set to return with outstanding deals and offers on Samsung’s latest innovations, and a more engaging shopping experience to encourage consumers across Southeast Asia to stand out and push the boundaries of what’s possible with their dream Samsung products.

Consumers looking to embrace connected lifestyles and simplify their lives with customized, automated routines will be excited by attractive deals which will be rolled out across a whole range of latest Samsung products. This includes newly-launched smartphones such as the Galaxy S series and Galaxy A series, to best-selling QLED and lifestyle TVs, smart monitors and home appliances. For those looking to lay their hands on the trendiest smartphones, be sure to check out the Samsung official LazMall Flagship Store for online-exclusive colors that will stand out in the crowd.

Samsung Malaysia is proud to introduce the new Galaxy M14 5G which will be available for purchase exclusively via Lazada on 24 May 2023. This latest online-exclusive 6.6-inch smartphone features a powerful 6,000 mAh fast-charge battery and an advanced multiple-camera experience that lets you power through your day. For a limited time only, Galaxy Fans can purchase Galaxy M14 5G for only RM849! This allows you to save RM250 from its Retail Recommended Price of RM1,099. Don’t forget to grasp this chance!

Shawn Kwon, Vice President and Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are always on the lookout for new ways to engage our customers and enhance their shopping experience. Even as economies open up and with brick-and-mortar shops aplenty, many consumers continue to shop online due to the convenience, range of products available and varied experiences provided. We are excited to partner with Lazada once again, to co-create more value and choices for consumers seeking smart electronic solutions on online platforms. This year’s LazMall Super Brand Day theme aims to spur consumers to ‘stand out’ through Samsung’s cutting-edge technology and devices, as they enjoy Samsung’s latest online offerings at the best deals.”

“We are delighted that Lazada’s partnership with Samsung has grown from strength-to-strength in the last six years. The sixth Samsung x LazMall Super Brand Day is testament to that – this time with a call-to-action for consumers in Southeast Asia to ‘stand out’ with Samsung’s suite of quality and innovative electronic products, enabled by Lazada’s engagement mechanics such as Daily Rewards, special bundles, Brand Membership Programme and more, for a fun and engaging online shopping experience,” added Pierre Beckers, Executive Vice President, Regional Strategic Accounts, Lazada Group.

Highlights of Samsung’s LazMall Super Brand Day exciting deals and promotions in Malaysia include:

Lazada
Product	RRP	Promo Price	Savings
27″ Odyssey – G3	RM1,669	RM699	58%
50″ UHD 4K AU7002	RM2,899	RM1,659	43%
43″ UHD 4K AU7002	RM2,299	RM1,349	41%
[Online Exclusive] Top Mount Freezer with Twin Cooling Plus, 580L	RM3,499	RM2,099	40%
[Online Exclusive] Front Load Washer Dryer with Hygiene Steam, 8.5KG Wash & 6KG Dry	RM2,849	RM1,699	40%
[Online Exclusive] 43” Neo QLED 4K QN90C	RM5,699	RM3,499	39%
[Online Exclusive] Solo Microwave Oven with Dual Dial, 23L	RM319	RM239	25%
[Lazada Exclusive only] New Launch – Galaxy M14 5G	RM1,099	RM 849	23%
Galaxy A73 5G	RM2,099	RM1,759	16%

• All day voucher: 10% off min. spend RM450 (capped at RM200) | RM499 min. spend RM6,000 (capped at RM499)
• Galaxy S23 Series Gift With Purchase (GWP) promotion – Receive a Galaxy Buds Live worth RM549 when you purchase Galaxy S23 Series
• Pay less and get upgraded model with savings up to RM4,500 with 2023 Neo QLED 8K TV Early Order promotion
• Get Free Bespoke Microwave Oven worth RM799 & Extra RM200 voucher off (voucher code: SAMBES200) with 2023 Bespoke Top Mount Freezer Early Order promotion
• Samsung x Estee lauder co-branding initiative for Galaxy S Series – First 20 buyers to purchase any Samsung Galaxy S series on SBD will receive Estee Lauder Advanced Night Repair Serum (75ml) worth RM640.
• Just like Where’s Wally, Samsung has created a gamification called “Where’s Samsung” which will be hosted on the main campaign page where customers can attempt to find Samsung products to unlock a special promo code to be used during the Samsung SBD only.
• PR readers can redeem an exclusive RM100 voucher with a minimum spend of RM500. Voucher codes valid on 24 May 2023 only. Voucher code : LZDSBDPR

Find out more about the Samsung’s LazMall Super Brand Day, please visit here. Download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today!

Participating stores on Samsung Super Brand Day:

[1] With minimum spend of RM11

At SDC21, the company plans to share its latest updates in software, services and platforms with thousands of developers and creators to enable smarter, more seamless connectivity across devices. The attendees will be able to discover opportunities to create cutting-edge solutions for millions, leveraging Samsung’s expansive ecosystem.

DJ Koh, President and CEO of Samsung Electronics’ IT and Mobile Communications Business Division, will open SDC21 by addressing which direction Samsung’s strategy would head to bring innovation to consumer experience.

The following keynote speakers are lined up to discuss Samsung’s strategies for platforms and ecosystems with topics ranging from security, privacy to various platforms including Bixby, SmartThings and Tizen:

• Daniel Ahn, Senior Vice President, Mobile Platform Center
• Samantha Osborne, Vice President, SmartThings Inc.
• Jeongsook Lee, Vice President, Customer Experience Office
• Yongjae Kim, Senior Vice President, Visual Display Software R&D
• Bill Mandel, Vice President, Visual Solution Lab, Samsung Research America
• Janghyun Yoon, Executive Vice President, Mobile Software R&D

SDC21’s highlight sessions consist of three groups. The first one, Platforms Designed For Connected Experiences will explore Bixby and SmartThings’ cross-device experience and how Samsung plans to make the vision of the future Smart Home a reality.

The second session Innovating Mobile Experience Across Samsung Galaxy Ecosystem will take a look at the One UI 4’s innovations and foldable device design process to help developers optimize their own apps for a growing number of foldable devices.

The third session, The Evolution of Tizen and Innovative Screen Experiences will peer into Samsung’s new Smart TV services and how its ecosystem has enhanced with Tizen 6.5.

Furthermore, developers who want to keep abreast of industry insights and state-of-the-art technology will find Tech Talk sessions from Samsung’s top experts very helpful. For those interested in the latest Samsung technology, it is highly recommended to visit SDC21’s Digital Tech Hub, a digital exhibition of the Samsung technology with easily accessible resources.

Code Lab will offer an opportunity for developers to boost their skills with a hands-on coding experience with sample applications for testing simple scenarios. Developers can even try their codes on cutting-edge devices like Galaxy Z Fold3 and Galaxy Z Filp3 via remote access.

In recognition of content developers for excellence in design, innovation, quality and performance, the winners of the 2021 Best of Galaxy Store Awards will be announced in SDC21.

The developers and even end-customers will have the chance to win a Galaxy Z Flip3 by participating in digital badge collection on the SDC21 website. By watching sessions and participating in Code Lab and Hacker’s Playground as well as social media events like #mySDCstack and securing five or more digital badges, participants will earn the chance to win a Galaxy Z Flip3.

The SDC21 will be broadcast on Samsung Newsroom and the SDC website on October 26, at 10:00 a.m. Pacific Time. For more information about the SDC21, please visit https://developer.samsung.com/sdc. Further information can also be found on Twitter (@samsung_dev) and Facebook (@samsungdev) with the hashtag #SDC21.

From the Bixby and the SmartThings SDK (Software Development Kit), One UI, Smart TV services and the Infinity Flex Display, SDC has become known for unveiling innovations that empower developers and creators to build the software and services of tomorrow.

Kicking off on October 26, this year’s SDC will be the first to be held entirely online. Don’t forget to keep an eye on Samsung Malaysia Newsroom and the SDC website for more details about the exciting event.

The first Galaxy smartphone to offer 12GB of RAM with 1TB storage, the Samsung Galaxy S10+ with 1TB storage is now available in Malaysia, with laptop-level storage all in the palm of your hands.

Together with an AI-powered performance enhancer, the Galaxy S10+ loads your application with exceptional speed, allowing you to transfer large amounts of your favourite multimedia content in a shorter time, and delivers a smoother experience in the gaming world.

From expansive storage to advanced speeds, this S10+ is like having a super computer in your pocket, powerful enough for incredible experiences. Starting 5^th April 2019, you can purchase a Galaxy S10+ with 1TB storage at a recommended retail price in Malaysia of RM 5,999! Additionally, you will be entitled to a free Galaxy A9 worth RM 1,999 upon your purchase from participating Samsung Experience Stores and authorised merchants until 5^th May 2019!

For more information on the Galaxy S10+ with 12GB RAM and a 1TB storage, please visit: https://www.samsung.com/my/offer/mobile/s10-1tb/

Kuala Lumpur – April 10, 2019 – Samsung Malaysia Electronics (SME) reveals the new Galaxy A80 – a smartphone created for the way people are engaging in the Era of Live. People are increasingly using their smartphones to share live interactions – capturing spontaneous photos, streaming live video and connecting over shared experiences that are happening right now. We are moving from the ‘era of the selfie’ to the ‘era of live’, where people are fostering more genuine and meaningful connections. Built to drive this evolution, the Galaxy A80 offers compelling innovations: a captivating, full-screen display, Samsung’s first revolutionary rotating camera and an intelligent battery.

“Consumers are at the center of everything we do and they search for devices personalized to their specific lifestyle. Armed with our expertise, global capabilities and rich consumer insights, Samsung is uniquely positioned to provide innovations for everyone,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “The Galaxy A Series provides a range of models so everyone can choose a device that fits their unique needs and enables them to pursue their passions. The Galaxy A80 offers premium features for digital natives who want to fully engage in the Era of Live.”

Capture the world as you see it

Created with Samsung’s first rotating camera, the Galaxy A80 lets people seamlessly capture the world around them. When users select the selfie mode in the camera app, the three cameras automatically pop-up from the back of the phone and rotate. The innovative camera mechanism delivers the same extraordinary triple camera experience with the same high-resolution lens, front and rear, so you never have to scarify on quality.

With the 48MP main camera, users can now shoot vivid images day and night. The Galaxy A80’s 3D Depth camera offers Live Focus videos by scanning objects for measurement and depth. Built with an Ultra Wide angle lens with the same viewing angle as the human eye, so your favorite views can be shared with less panning.

The Super Steady video mode helps you effortlessly capture content by reducing video shake to ensure smooth, pro-level action videos. And with other intelligent camera features such as Scene Optimizer that can recognize and enhance up to 30 scenes, and Flaw Detection that automatically identifies glitches before you click, you’ll never miss the perfect shot.

Enjoy immersive multimedia experiences

Enabled by the rotating camera, people can experience an uninhibited view with Samsung’s first New Infinity Display. Featuring the 6.7-inch FHD+ Super AMOLED screen, Galaxy A80 brings you content in vivid detail, letting you get fully immersed in every game, video, photo and story.

Galaxy A80’s Dolby Atmos lets you lose yourself in the sound with a 360-degree audience experience when using earphones or Bluetooth speakers.

Stay connected for longer

The Galaxy A80’s 3,700mAh battery and its Super-Fast Charging at 25W capabilities keep you connected for longer and gives you more freedom by allowing you to charge you phone quickly – so you don’t miss a beat.

The Galaxy A80 also features an intelligent battery which learns your daily routine and app usage patterns to optimize your phone’s power consumption. The Adaptive Power Saving Mode enables users to be reassured knowing the smart battery is running most efficiently for the best performance needed.

Access what you need, when you need it – safely and securely

The Galaxy A80’s Intelligent Performance Enhancer provides AI-powered performance optimization software, which adjusts the battery, CPU and RAM of your device based on your unique usage, helping your phone work harder and launch apps faster when you need them.

Bixby Routines helps keep you on track by learning your app usage patterns and analyzing your habits so that it knows which features you need, when you need them. Bixby Routines automates your everyday tasks and apps based on your routine, such as driving or being at work.

Fortified by Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software, people can enjoy the freedom of connection safely on Galaxy A80. This allows people to use Samsung Pass to access apps and websites by using biometric authentication. To increase ease-of-use, a fingerprint scanner was embedded on-screen so people can intuitively unlock their phone.

To complement people’s active lifestyles, Galaxy A80 includes button-activated or hands-free Bixby so that users can get connected to the information needed more conveniently. Users can also easily access other features such as Bixby Vision, Bixby Home, and Reminder while on-the-go. The Galaxy A80 also features key Galaxy experiences including Samsung Health, Samsung Pay^* and more.

Express your style with an elegant design

The Galaxy A80 is available in three colors: Angel Gold, Ghost White and Phantom Black. The Angel Gold color includes elements of pink, while the Ghost White option combines some blue characteristics, so these colors look different depending on light direction and reflection.

The Galaxy A80’s sleek design and comfortable, ergonomic grip ensures it fits comfortably in your hand – so it’s easy to use when on-the-go.

For more information about the Galaxy A Series, visit https://www.samsung.com/my/smartphones/galaxy-a-series/

*Availability may vary by market

Samsung Galaxy A80 Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

Seoul, Korea – March 28, 2019 – Samsung Electronics Co., Ltd. today unveiled the Galaxy A70, the newest smartphone in the popular Galaxy A range. Built with Samsung’s latest innovations and upgraded essential features, the Galaxy A70 showcases a stylish design, large infinity display, enhanced triple camera, powerful battery and seamless connectivity. This smartphone is designed for digital natives who want to capture, connect and share life as it happens.

“Today’s consumers are using their phones in a more visually active and authentic way – sharing their experiences and staying connected longer,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “These connections can only thrive when the most essential features allow people to enhance interactions through spontaneous, collaborative, and genuine connection. This requires an evolution. Which is why, to meet the needs of this emerging generation, we created the new Galaxy A70 – designed for the way people are connecting now.”

Stand out with an immersive display and sleek design

Featuring a 6.7” Infinity-U display along with the biggest screen in the Galaxy A portfolio to date, the Galaxy A70 provides a more immersive edge-to-edge experience to everyday activities. The Galaxy A70’s sleek and ergonomic design and a 20:9 display ratio delivers an immersive viewing experience whilst providing optimal grip.

Available in three distinctive colors – this year’s on-trend color, Blue, Black and White, the Galaxy A70 features a stylish prism effect that reveals stunning gradient colors depending on light direction and reflections.

Never miss a moment

With the Galaxy A70’s enhanced triple camera comes with a 32MP super high-resolution front and rear lens, take bright sharp shots that never sacrifice on image quality no matter where you are, or what time of day. The Depth lens enables you to adjust the depth of field to focus before and after taking a shot so people can choose what and where they want to highlight. Combined with the 8MP Ultra Wide Lens, enjoy expansive photos that mirror the same viewing angle as the human eye.

Make the most of your snaps with the Galaxy A70’s Scene Optimizer that can recognize and intuitively enhance up to 20 scenes, bringing out the best in what it sees. And with Flaw Detection that automatically identifies glitches before you click, you’ll never miss the perfect shot.

Stay live for longer

The Galaxy A70 comes with a powerful 4,500 mAH battery, giving you the freedom and convenience to share, stream and play all day. With Super-Fast Charging at 25W, you can be back in the action faster when you need a battery boost.

Connect seamlessly and securely

The Galaxy A70’s new intuitive positioning of the on-screen fingerprint scanner makes it more convenient than ever to control access to your phone for a more seamless user experience without requiring people to reposition their grip. Paired with Samsung Pass, people can sign into websites and apps by using biometric authentication as an easier and more secure way of logging-in. This ease and convenience is enabled by Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software. Samsung Knox gives you a piece of mind about your privacy on the Galaxy A70, so you can use your phone freely with ease.

Get the full Galaxy experience

Galaxy A70 features Samsung’s One UI platform to encourage productivity and focus. Designed to improve the Samsung’s Galaxy user experience, One UI makes interactions enables convenient and smarter interaction including One Handed Navigation, making interactions easier by bringing the controls within one-handed reach. To make the experience more comfortable, consumers can enable One UI’s Night Mode to switch the display to evening time viewing and get more control over screen time with the Galaxy A70’s App Timer that gives visibility over your screen usage levels. Additionally, the Galaxy A70 includes Samsung Health, Samsung Pay^*, Bixby, and more.

Stay tuned for more information on the Galaxy A that will be revealed at ‘A Galaxy Event’ – taking place across three different continents on April 10th.

To learn more about the Galaxy A Series, visit https://www.samsung.com/my/smartphones/galaxy-a/.

Samsung Galaxy A70 Specifications**

*Features and services differ between regions and models.

**All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

Singapore, 25 March 2019 – Samsung Electronics Co., Ltd today showcased its latest innovations, as well as outlined its vision and strategy for intelligent Internet of Things (IoT) experiences at the 2019 Samsung Southeast Asia and Oceania Forum.

Marking the 10th anniversary, this year’s Samsung Forum was a platform to share the company’s business strategy and vision with key partners. Samsung outlined its unique ability to make seamlessly connected consumer experiences across Samsung devices, and unveiled its new range of products, including its 2019 QLED TV lineup, the Frame, the next-generation Family Hub refrigerator, revolutionary washing machine technology QuickDrive, as well as its lifestyle TVs. Samsung exhibited its connected solutions that are based on ‘New Bixby,’ Samsung’s intelligence platform.

“At Samsung, we believe our latest innovation offers more than what we can see and experience. With the new products and features announced today, we’re unlocking the potential by making our consumers’ lives more seamless and connected,” said Steve Lee, President and CEO, Samsung Electronics, Southeast Asia and Oceania. “We will remain committed to providing new experiences that exceed the expectations of our consumers in the region going forward.”

Expansion of Consumer Choice with the Full 2019 QLED TV Lineup

As a market leader in the TV industry for 13 years, Samsung announced its entire 2019 QLED TV lineup that will be available in more than 60 markets within this year. The company will continuously increase the market share in the 8K TV market to sustain its solid dominance in the premium TV market.

The key products unveiled in the 2019 QLED lineup were a suite of 8K and 4K TVs, including the 8K Q900R that ranges from 65-inch to 98-inch screen sizes, as well as the 4K Q90R, Q80R, Q70R and Q60R that range from 43-inch to 82-inch sizes. In total, the expanded 2019 QLED lineup features more than 20 models and includes more ultra-large TV models.

To provide more entertainment options and open platform functionality, Samsung Smart TVs will offer a new iTunes Movies and TV Shows app and support Apple AirPlay 2. Additionally, through 2019 Samsung Smart TVs that now work with Amazon Alexa and the Google Assistant, a user can enjoy various features such as turning on/off TV or controlling audio volume via simple voice commands.

Also displayed were Samsung’s leading lifestyle TVs, the new ‘The Frame’ and ‘The Wall’, with unique design values and improved resolution after the adoption of QLED display for the first time.

Connected Home Solutions that Deliver Simplicity

Samsung’s commitment to making lives easier and simpler for consumers was also brought to life in its new line-up of connected solutions, exhibited at Samsung Forum 2019. Based on ‘New Bixby’, global business partners witnessed the connected life experience with various products including QLED 8K and the new Family Hub 4.0.

The winner of the CES Best of Innovation award for four consecutive years, the 2019 Family Hub, ensures better control of complex features with voice commands by supporting ‘New Bixby’, enabling enriched family communication and enhanced connections with other devices.

Samsung also showcased its revolutionary next generation washing machine technology QuickDrive, which provides consumers the power to dramatically reduce the time it takes to do a load of laundry in half¹.

¹ Tested on Samsung WW7800M (9kg load) compared with WW6500K (9kg load). Saves up to 50% time and up to 20% energy on Cotton (40℃, half load) with washing performance within ±3% based on Intertek data and saves up to 20% energy on Super Speed cycle (40℃, 5kg load) tested by IEC 60456:2010. Cycle duration may vary depending on the water supply and weight/type of laundry

One week later, and Malaysians could not get any more excited to get their hands on the 10^th Galaxy S device, forming long queues before the doors to the roadshows were even opened. Taking place in the main city of Kuala Lumpur, Penang and Johor Bahru, buyers flocked to the Galaxy S10 roadshows to get their hands on Samsung’s new flagship, packaged in irresistible and exclusive deals. The first day of the roadshow saw throngs of fans becoming proud owners of the new Samsung Galaxy S10 and bringing home complementary Galaxy Watch Active and Galaxy Buds worth up to RM1,079.

Ho Luow Shuen, a 22-year-old law student at Brickfields Asia College, revealed that it was the perfect time to get the new Samsung flagship, as her previous phone had broken down on the S10’s launch day. “When my previous smartphone died on me, I knew I had to make a decision on what my next phone would be. That day, my brother told me about the Galaxy S10’s official launch, and that it was probably a sign,” she laughed. “I was initially thinking of getting a separate ‘point-and-shoot’ camera for holidays and trips but after seeing what the S10 is capable of, I decided that I only really need just this one device. Its Ultrasonic Fingerprint Sensor and sleek design really helped make my decision easy too,” she added.

Ho Luow Shuen, 22, posing with her new all-in-one everyday device

Badrul Hisham, a 35-year-old professional in the oil and gas industry, added that the Galaxy S10+’s capabilities are undeniable, which made it impossible for him to say no to. “This is my first time purchasing a Samsung smartphone. The Galaxy S10+ has a really gorgeous design and great performance, but what I’m most excited about is its camera. When using other smartphones, the pictures I take would usually have to go through some editing. The Samsung Galaxy S10+, on the other hand, probably won’t need any of that. Pictures taken would be good to go right away, and that was the defining factor in my decision to migrate to Samsung. The Galaxy S10+ is really going to be my perfect companion, especially since I’m a frequent traveller and love taking photos,” he said.

Badrul Hisham, 35-year-old oil and gas professional, happy with the purchase of his Galaxy S10+, his new everyday companion

27-year-old pharmacist Azza Ghazali, who works with the Ministry of Health, said that she was amazed with the upgraded specifications, design, larger screen, and most importantly, the bigger battery of the Galaxy S10. “In the past, I would stay away from Samsung smartphones because I wasn’t quite a fan of their designs. But ever since I laid hands on my sister’s Galaxy Note8, my perspective of Samsung has changed. The Galaxy S10 really blew me away and I’m really looking forward to finally having a phone that will be able to last for at least a day. And I can’t say enough about its design and display as well.” she said of her new Samsung Galaxy S10.

Azza Ghazali, 27-year-old pharmacist, made a jump into the Samsung family, as she was convinced by the Galaxy S10’s new sleek design, display, and camera

To top off the roadshow excitement, Samsung is currently running a complimentary engraving service for its newly launched smartphone. To enjoy this service, interested customers can walk in to the Samsung Premium Service Centres at Plaza Low Yat in Kuala Lumpur or Wisma Bentley Music at Mutiara Damansara to get their new Galaxy S10, Galaxy S10+ and Galaxy S10e engraved with the exclusive designs offered.

Sales counters kept busy from start to end as customers keep on coming for the new Galaxy S10

Samsung staff handing happy customers their new Samsung Galaxy S10

For more information on the Galaxy S10 roadshow, please visit www.samsung.com/my/offer/mobile/s10-roadshow/.

To know more about Samsung’s Galaxy S10, visit www.samsung.com/my/smartphones/galaxy-s10/.

“Today, Samsung is writing the next chapter in mobile innovation history by changing what’s possible in a smartphone. Galaxy Fold introduces a completely new category that unlocks new capabilities never seen before with our Infinity Flex Display.” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “We created Galaxy Fold for those that want to experience what a premium foldable device can do, beyond the limitations of a traditional smartphone.”

– Updated on September 5th, 2019

A Smartphone. A Tablet. Folded into One.

Galaxy Fold is in a category of its own. It delivers a new kind of mobile experience allowing users to do things they couldn’t do with an ordinary smartphone. Users now have the best of both worlds; a compact device that unfolds to reveal Samsung’s largest-ever smartphone display. Galaxy Fold brings together material, engineering and display innovations, developed over eight years following the debut of Samsung’s first flexible display prototype in 2011.

• New Display Materials: The internal screen does not merely bend. It folds. Folding is a more intuitive motion, and a more difficult innovation to deliver. Samsung invented a new polymer layer and created a display around 50 percent thinner than the typical smartphone display. The new material makes Galaxy Fold flexible and tough, built to last.

• New Hinging Mechanism: Galaxy Fold opens smoothly and naturally, like a book, and closes flat and compact with a satisfying click. To achieve this, Samsung engineered a sophisticated hinge with multiple interlocking gears. This system is housed in a hidden enclosure for a seamless and elegant look.

• New Design Elements: From the screen to the housing, to every element you can see and touch – Samsung left no stone unturned. The fingerprint scanner is found on the side where the thumb naturally rests, so the device unlocks easily. Two batteries and the components are evenly distributed so Galaxy Fold feels balanced in your hands. Colors with unique finishing—Space Silver, Cosmos Black, Martian Green and Astro Blue¹—and the engraved hinge with Samsung logo complete its elegant fit and finish.

A Whole New Experience

Galaxy Fold was designed with smartphone users in mind – driven by bigger and better form factors that boost their experiences. Galaxy Fold changes to the screen you need, the moment you need it. Slip it out of your pocket for one-handed calls, texts, and more and open for endless multitasking and higher quality viewing on our largest mobile display for presentations, digital magazines, movies, and AR content.

The unique UX built just for Galaxy Fold, provides new ways to get the most out of your smartphone:

• Multi-Active Window: The possibilities are virtually endless with Galaxy Fold – designed for the ultimate multitasker. You can open up to three active apps simultaneously on the main display so you can surf, text, work, watch and share without losing a beat.

• App Continuity: Make intuitive, seamless transitions between the cover and the main displays. As Galaxy Fold opens and closes, apps will automatically show up where you leave off. When you’re ready to take a photo, make in-depth edits, or have a closer look at the feed, open the display for a big screen and fuller canvas.

Samsung worked with Google and the Android developer community to ensure that apps and services were available for the Galaxy Fold’s unique experience.

Premium Performance Built to Fold

Galaxy Fold is built for the heaviest and intense use whether it’s working, playing or sharing —all of which requires advanced performance. Packed with powerful hardware, the Galaxy Fold is more than up to the task.

• Do More: To ensure everything runs smoothly, even when running three apps simultaneously, Samsung equipped Galaxy Fold with a high-powered, next-generation AP chipset and 12GB of RAM with PC-like performance. The sophisticated dual battery system was specifically engineered to keep up with you. Galaxy Fold is also capable of charging itself and a second device simultaneously via Wireless PowerShare, while connected to a regular charger so you can leave your second charger at home.

• Ultimate Multimedia Experience: The Galaxy Fold is designed for entertainment. Thanks to immersive visuals on the Dynamic AMOLED display and crisp, clear sound by AKG with the stereo speakers, your favorite movies and games come to life in rich sound and color.

• Our Most Versatile Camera Yet: No matter which way you hold—or fold—the device, a camera will be ready to capture the scene, so you never miss the moment. With six lenses—three in the back, two on the inside and one on the cover—the Galaxy Fold camera system has flexibility built in. Galaxy Fold introduces a new level of multitasking, allowing you to use other apps during a video call.

Do it All with Galaxy Fold

Galaxy Fold is more than a mobile device. It’s a portal to an entire galaxy of connected devices and services that Samsung has developed over the years to make it easier for consumers do the things that they couldn’t do before. Pair with Samsung DeX²  for even more productivity power with a PC-like experience. Bixby is supported with new personal intelligence functionalities like Bixby Routines to help anticipate your needs, and Samsung Knox will keep your data and information safe. From using your phone to make purchases with Samsung Pay, to using Samsung Health to manage your health and wellness, the Galaxy ecosystem is there to as you pursue the things you’re passionate about.

Galaxy Fold will be available in the second quarter of 2019. For more information about Galaxy Fold, visit news.samsung.com/my/galaxy or www.samsung.com/my/smartphones.

Galaxy Fold Product Specifications

– Updated on September 5th, 2019

*All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

¹ Model and color availability may vary depending on country or carrier.

² Samsung DeX Accessories sold separately.