Seundja Rhee (1918-2009) forged a singular abstract language between Seoul and Paris, translating the cycles of nature, cityscapes and cosmic symbolism into color and form. Long recognized by curators and historians for expanding the possibilities of post-war abstract art, Rhee is one of the earliest Korean women artists to gain international recognition in the genre. A newly curated selection of her works is now available on Samsung Art Store, offering a close-up experience of her art without the limitations of time and place.

▲ Samsung Electronics presents the works of Seundja Rhee, the pioneering first-generation Korean abstract artist, to a global audience through the Samsung Art Store. (Photo: Rhee preparing materials for an art piece in her studio on Procession Street, Paris 1977)

Reintroducing a Modern Master of Abstract 

The launch of Rhee’s collection goes beyond a digital exhibition; it represents a unique collaboration between the extensive archives of Gallery Hyundai, which has dedicated years to documenting and researching her work, and Samsung’s innovative technology that brings new clarity into every layer of art. This partnership invites global audiences to rediscover a modern pioneer of abstract painting.

Samsung Newsroom spoke with Young-Sook Kwon, director of Gallery Hyundai, about Seundja Rhee’s artistic legacy and the significance of bringing her work into the digital age.

A Pioneer Who Pushed the Boundaries of Korean Abstract Art

Q. How is Rhee recognized in Korean abstract art history?

She is regarded as the first woman abstract artist in Korea, one who independently expanded the language of abstraction through continuous stylistic development. While in Paris, Rhee went studied abstract painting and sculpture at the Académie de la Grande Chaumière, an institution known for shaping artists such as Pablo Picasso and Paul Gauguin. This experience deepened her appreciation for contemporary abstract art. In 1956, she debuted at the National Society of Fine Arts exhibition, where critic George Boudaille praised her work, marking her entry into the European art scene.

Over her remarkable six-decade career, she endured both the hardships of a turbulent modern era and the personal constraints of a patriarchal and traditional society, overcoming that pain through art.

Her style remains distinctive even within contemporary abstract art, portraying art as a creative energy that heals wounds and reflects on human existence, rather than the expressionists, who conveyed the unrestrained expression of their inner selves. Throughout her life, she imbued her work with a worldview that continually evolved and expanded.

▲ “A Mother I Remember” (1962), featured on the 2025 Samsung Neo QLED, is part of Rhee’s “Woman and Earth” series. The work captures the artist’s childhood memories of her mother and nostalgia for Korea. It’s available on Samsung Art Store.

Q. What is the key theme or aesthetic characteristic that runs through her work? 

Her art reflects the pursuit of harmony with all things in the universe, a balance achieved through unity with nature and a long-standing virtue in Korean spiritual culture. Her ability to express this Eastern philosophy within the framework of Western abstract painting marks a significant contribution to both Korean and global art history.

A phrase that aptly encapsulates her artistic vision could be: “Yin, Yang, and the Milky Way Flowing Between Them,” as proposed by art critic Eun-rok Shim in the book commemorating the 100th anniversary of Rhee’s birth. A phrase that, in my view, beautifully articulates her worldview.

Samsung Art Store: A Digital Platform That Brings the Artist’s Touch and Spirit to Life

Q. What significance does the extensive archive of Gallery Hyundai, which has worked closely with Rhee for nearly 70 years, hold in Korean art history, and how does it facilitate a re-examination of her artistic legacy?

Our extensive archives provide a rich foundation for research from multiple perspectives. Seundja Rhee stands alongside Whanki Kim and Youngkuk Yoo as a pioneer of Korean abstract art, having boldly moved to Paris despite the hardships posed by the Korean War and gaining significant recognition there as a woman artist. In 1974, Gallery Hyundai’s founder, Myung-ja Park, hosted Rhee’s solo exhibition devoted entirely to her abstract works. It marked the beginning of the gallery’s longstanding support of Korea’s first woman abstract painter, who later became the gallery’s exclusive artist.

Rhee’s story, one that charts a new abstract language distinct from the trajectory of Western modernism, continues to inspire artists of all generations who are shaped by different cultures. After a 20th century largely dominated by male narratives in contemporary art, our journey with Rhee stands as a significant milestone in art history, particularly at a moment when there is a renewed interest in revisiting the contributions of women artists.

In 2018, Gallery Hyundai commemorated the 100th anniversary of Seundja Rhee’s birth with a major exhibition at the National Museum of Modern and Contemporary Art, drawing on its extensive artist archives. Building on this legacy, we are now preparing a new exhibition that will feature many materials not yet released to the public.

Q. What motivated this collaboration with Samsung Art Story? What do you hope to achieve from making Rhee’s works accessible to the public?

I believe that Samsung Art Store, as a digital platform that transcends physical boundaries, can introduce her work to audiences in many countries who might not have had the opportunity to experience it in person. I hope this collaboration allows more generations to discover the joy of engaging with her art.

▲ “The Snow from Vaugirard Street,” displayed on the 2025 Samsung Neo QLED, depicts the view from Rhee’s sixth-floor room in Montparnasse, where she moved in 1955. The painting captures Paris through a fractured sense of perspective, with simplified forms in the background and a snow-covered foreground that appears to reach towards the viewer. It’s available on Samsung Art Store.

Q. How does the Art Store enhance the experience of Rhee’s work?

Her paintings are known for their delicate, intricate layers that overlap the canvas. Her woodblock prints reveal her signature carving techniques — short, thick lines that taper to a fine point. On a digital screen, viewers can observe her unique touch more closely and take their time appreciating the spirit she infuses into each piece. This is the aspect of the collaboration I find most exciting.

Q. How did you curate the collection for the Art Store?

We selected representative pieces from different periods of her career, along with works of significant importance. The collection spans from her 1959 piece, marking a transition towards abstract art, to the “Cosmos” series created during her final years, tracing the evolution of her worldview throughout her life.

Q. What are your top three works from Rhee available through the Art Store?

1. No. 1 “The Snow from Vaugirard Street”– completed five years after she began her journey in the art world.

2. No. 7 “A Mother I Remember”– a defining work from the 1960s.

3. No. 19 “A City of September”– her final painting.

Q. Do you have a message for the public encountering her work for the first time through this launch?

Life is never without challenges, and Rhee’s was no exception. Born in 1918 during the Japanese colonial period, she endured both personal loss and the upheavals of modern history. Yet, she maintained extraordinary courage and strength, using art to express essential themes such as communication, coexistence, and the joy of life. Through Samsung Art Store, I hope audiences will find a deep appreciation for the vibrancy of life that fills her canvases.

▲ “A City of September” (2008), displayed on the 2025 Samsung Neo QLED, is Rhee’s final work, completed at the age of 90. This piece reflects the culmination of her artistic journey, suggesting a return to the transcendent universe through a harmony of opposing forces in life. It’s available on Samsung Art Store.

A Journey of Life That Becomes Art

Q. What motivated her to consistently change her style of work and explore new themes?

Rhee’s “Woman and Earth” series from the 1960s reflects her maternal love as a painter, capturing her longing for her sons and her desire to be a proud mother — feelings that continued until her first exhibition in Korea in 1965. Every brushstroke and carved line carries that nurturing spirit, as if she were offering a spoonful of rice to her children and gently patting them on the head.

▲ During the 1950s and 1960s, when few women artists were recognized, Rhee established herself in France through her exceptional talent and active participation in the local culture.

Her perspective shifted from depicting life on the ground in the 1960s to capturing the city skyline in her “Superimposition” and vertical repetition in “The City” series in the 1970s. After returning to Seoul and reuniting with her sons in 1965, she found a renewed sense of emotional freedom. A visit to New York in 1969 was another turning point, as the skyscrapers and the city’s vibrant skyline left an impression on her. The night view from the Empire State Building, with its intermingling lights and rushing traffic, found its way into her art through intersecting lines and brighter colors. Rhee’s evolving approach to life is intricately reflected in her work, demonstrating her ongoing commitment to express meaningful messages through painting while contemplating the cycles of existence. In this way, her attitude towards life has been reflected in her works. I think she was able to continuously grow and evolve because she never stopped challenging herself to contemplate life along its cycles and to express the messages she wanted to share with the world through her paintings throughout the cycle of life.“

Q. How can we interpret her use of the ‘semicircle where Yin and Yang meet’ as a signature motif, and what is its significance?

Rhee’s interest in art as a form of communication led her to explore symbols and geometric motifs that could transcend borders and languages. The image of the large Taegeuk pattern on the Sungnyemun Gate of the Royal Tomb of King Suro, which she visited with her father as a child, left a strong impression on her. She recalls passing through that gate, feeling as if she were escaping the oppressive reality of the Japanese colonial period and entering a mystical world. She expresses the idea of “coexistence of conflicting elements,” such as Yin and Yang, East and West, earth and sky, reality and ideal — all on a single canvas, creating her own universe.

▲ Milky Way, Rhee’s self-designed atelier, has been designated as a cultural heritage site by the French government. Its semicircular design symbolizes the balance of Yin and Yang.

As you explore her work, may you also feel the depth of her intelligence, sensitivity and spirituality — qualities that grew stronger as she overcame adversity and found healing through art.

For more information, visit: https://news.samsung.com/my/

— Basim Magdy, renowned artist

Basim Magdy is a visionary Egyptian artist whose work merges dreamlike imagery with thought-provoking, philosophical narratives. Through layered photography and vibrant, otherworldly visuals, he invites viewers into worlds shaped by memory, myth and speculative futures. Now featured on Samsung Art Store as part of the Art Basel in Basel collection, his distinctive aesthetic brings moments of reflection into daily life.

Samsung Newsroom sat down with Magdy to explore his creative process and the transformative power of art in everyday environments.

▲ Artist Basim Magdy poses at Samsung ArtCube at Art Basel in Basel

Partnerships, Presence and Possibilities

Q: How has Art Basel in Basel played a role in your career?

For over a decade, I’ve attended Art Basel in Basel every year — it continues to be one of the most exciting and inspiring art events for me. A recent highlight was having a large-scale photographic work presented in Art Basel Unlimited in 2022.

This year, alongside the presentation of my work at the Samsung ArtCube lounge, I’m exhibiting expanded photography with Gypsum Gallery (Cairo) and paintings with hunt kastner (Prague).

▲ “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022) by Basim Magdy

Q: What led to your partnership with Samsung Art Store for this year’s Art Basel in Basel?

It happened naturally. I was drawn to the idea of my work existing in a different context — one where it could reach new audiences including those who may not typically visit galleries or museums but who are still curious about art.

Reframing Time Through Art

Q: How did your visual and conceptual style develop into something both surreal and poetic?

It took years of curiosity, experimentation and a desire to create a visual language that reflects who I am. Both poetry and the strange layers of reality have long shaped my thinking. Over time, my style evolved as I explored different artistic tools and mediums. Creating something surreal and poetic has allowed me to propose new ideas and reinterpret familiar ones in unexpected ways.

“Art expresses what can’t be said in words.”

— Basim Magdy, contemporary artist

Q: Storytelling, memory and imagined futures are recurring themes in your art. What drives your interest in these narratives?

I’ve become increasingly interested in how we perceive time. I think that awareness deepens with age — the realization that each passing moment is gone and what lies ahead will be different yet oddly familiar.

Though time is a construct, its rhythms — like sunrises and sunsets — form the backdrop of our lives. History shapes how we understand the past and determines how memories are kept alive — an incredibly subjective process, often told through one point of view.

That’s what fascinates me. It raises questions about what gets recorded and what was deemed unworthy of preservation. What about the countless lives that pass without being remembered or documented? Time, memory and history must always be revisited and questioned. Art gives us the freedom to do so without constraint.

Art Without Rules, Technology Without Limits

Q: Your media include chemically altered film and layered photography. How do you preserve their texture and nuance when translating these physical processes into digital formats for display?

The urge to experiment is what drives me to work across different media. It’s rooted in asking questions and pushing limits. Translating analog processes into digital form is one of those explorations — and with it comes the challenge of maintaining texture, depth and complexity.

▲ Artist Basim Magdy is well known for his fusion of dreamlike imagery with thought-provoking, philosophical narratives

Q: With technology playing a bigger role in creating and experiencing art, how has it shaped your creative process or your approach to audience engagement?

Technology is evolving constantly, and with it, the way we experience the world — not just art. Today, reality often exists simultaneously in physical space and on screens. In the end, I think my lived experiences — whether encountered in real life or on a screen — inform my art just as much as my imagination does.

For me, art expresses what can’t be said in words. Technology is largely shaped by scientific research that operates within defined rules and systems. Art, on the other hand, is free from those constraints — so when artists engage with new technologies, the results are often surprising.

▲ Basim Magdy experiences the new Art Basel in Basel Collection at Samsung ArtCube

From Exhibition to Everyday

Q: Your work is now featured on Samsung Art Store and displayed in homes around the world. How does being part of someone’s everyday environment shift your perspective on your art?

It’s humbling. We each experience art through our own lens — shaped by who we are and where we’ve been. I hope my work resonates in ways that invite thought, emotion or a quiet moment of connection. For me, that kind of unspoken, personal response is the most fulfilling outcome.

Q: Samsung Art Store turns a screen into a gallery. How do you feel your work resonates differently in a digital home setting compared to a traditional gallery or museum?

Seeing art in a gallery or a museum is still ideal — but it’s also limited. A piece only exists in one place and not everyone can travel to see it, especially if it’s halfway across the world.

Samsung Art Store offers a more intimate way to experience art. Someone can engage with a piece they connect with at their own pace, free from the limitations of gallery hours or institutional settings. The platform also gives access to audiences who may not have a chance to view my work through traditional means.

Digital representations of art continue to evolve — and so do the ways we engage with them. I look forward to a future where we can project fully detailed images into space and where the digital experience of art might one day include touch, texture or even scent.

“[Through Samsung Art Store, one] can engage with a piece at their own pace, free from the limitations of gallery hours or institutional settings..”

— Basim Magdy, contemporary artist

Q: If someone is encountering your work for the first time through Samsung Art Store in their home, what would you like them to notice or feel?

I hope they experience something that stays with them — whether it’s a thought, feeling or subtle moment of curiosity. The way someone connects to art is deeply individual, and I try not to shape or influence that. It’s more meaningful when that sense of intimacy is preserved.

— Kun-Yong Lee, contemporary artist

Should art make you think or feel? Is beauty created or discovered? These questions do not have easy answers. But for decades, artist Kun-Yong Lee has explored them head-on — quite literally with his body — in pursuit of an art that anyone can experience.

Starting today, a curated selection of 15 pieces from Lee’s works will be available on Samsung Art Store[1]. Samsung Art Store is an art subscription service available on Samsung Art TVs including The Frame and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 3,500 pieces of art in 4K resolution from over 70 partners. To mark the occasion, Samsung Newsroom spoke with Lee about his artistic philosophy and what inspired this collaboration with Samsung.

▲ “Bodyscape 76-3” (2022, Kun-Yong Lee)

The Sensory Nature of Art

Q: You are well known for your “Bodyscape” series. What roles do the body and movement play in your art?

The “Bodyscape” series was inspired by a moment when my young daughter, just learning to walk, stumbled while holding a crayon and ended up drawing a line on the wall as she fell. That moment sparked the idea that a work of art could be created without any intention to express a specific concept — simply by allowing the body to move naturally, without even looking at the canvas.

French philosopher Maurice Merleau-Ponty argued that knowledge comes from sensory experience, not abstract reasoning. Similarly, Austrian linguistic philosopher Ludwig Wittgenstein once said, “Whereof one cannot speak, thereof one must be silent”— critiquing the limits of philosophy grounded in conceptual language. I resonate with the idea that meaning arises not from language or rational thought but from the movement and sensation of the body. Artistic expression, then, is not merely a product of conscious intent — it is a way for the body to directly construct and respond to the world.

▲ Lee often positions himself behind the canvas or turns his back to it during his creative process.

That’s where my work diverges from traditional painting techniques. I dip my body or brush into paint and stretch my arms as far as they reach, adding line over line. Sometimes, I intentionally turn my back to the canvas. While traditional painting reflects what the artist consciously envisions, my work is shaped by the natural lines that emerge through repeated motion — lines defined by the structure and limited range of movement of my body.

Q: Your work often involves interacting with the audience. How does this interaction influence your art?

I’ve been involved in performance art since I was young. Audience interaction is essential, as performance is a medium that cannot exist without a live audience. When viewers watch the artist’s actions, they begin to wonder what the artist is doing or what will happen next. Every word spoken by the artist and every reaction from the audience become integral parts of the work itself.

“Art encourages us to see the world with greater curiosity — ultimately helping us lead more fulfilling lives.”

Q: What are your favorite pieces?

Among the “Bodyscape” series, I’m most partial to “Bodyscape 76-1,” “Bodyscape 76-2” and “Bodyscape 76-3.”

▲ (From left) “Bodyscape 76-1” (2022) and “Bodyscape 76-2” (2022)

“Bodyscape 76-1” and “Bodyscape 76-2” were created using methods entirely different from traditional painting. For “Bodyscape 76-1,” I stood behind a canvas roughly the height of my body and painted from behind and above — extending only my hands to draw lines. For “Bodyscape 76-2,” I painted with my back turned to the canvas. A new world emerged from a context where I couldn’t see what I was painting.

“Artistic expression is not merely a product of conscious intent — it is a way for the body to directly construct and respond to the world “

“Bodyscape 76-3” represents an artistic world created solely through the movement of my left and right arms. Like “Bodyscape 76-2,” I stood in front of the canvas but did not face it directly. I positioned myself sideways and extended my right arm as far as it could reach to paint a line, then repeated the motion with my left. There was no fixed reference point — I simply painted within the limits of my reach. The curves drawn by each hand met at the bottom and crossed at the top, forming a heart-like shape. But I wasn’t intentionally drawing a heart — rather, I let the lines created by my body’s movement emerge naturally and accepted them as a central part of the artwork.

▲ Lee poses in front of “Bodyscape 76-2+3-2022” shown on a 114-inch Samsung MICRO LED at Art Basel Hong Kong 2025.

Corporeality is the most essential aspect of my work. This aligns with Merleau-Ponty’s idea that the body is a living subject of perception. Because this sense of corporeality is more apparent in the process than in the final result, I encourage first-time viewers to observe how the work is created.

Engaging the Public Through the Language of Art

Q: How do you define art?

Art shouldn’t belong exclusively to artists — anyone can enjoy, imitate and experience it.

“Audience interaction is essential, as performance cannot exist without an audience.”

In 2022, I experimented with digital interaction through a project titled “Digital Bodyscape 76-3.” Visitors could choose their preferred colors and styles, and an avatar of myself would create a digital version of “Bodyscape 76-3.”

At the 14th Gwangju Biennale in 2023, I invited visitors to experience “Bodyscape 76-3” by drawing lines with their own two arms in the exhibition hall. From young children to grandparents, anyone with a crayon could create a piece of art. There’s a deep sense of fulfillment when people see work they’ve made themselves. I would love to have more opportunities like this in the future —where technology not only deepens communication between artists and audiences, but also invites art lovers to take part in the process.

Q: What is the role of art in society?

In today’s fast-paced and demanding world, art offers us a chance to appreciate what we often take for granted, to find meaning in the process rather than just the outcome and to slow down and reflect. Art encourages us to see the world with greater curiosity — ultimately helping us lead more fulfilling lives.

▲ Unfazed by passing trends, Lee shared that “had to wait until his 80s to be acquire worldwide recognition” and is “grateful to his fan number one — his spouse — for bearing the times with him.”.

Samsung Art Store: Pushing the Boundaries of Art Experience

Q: Do you think experiential works can be effectively conveyed through a digital platform like Samsung Art Store?

Being able to conveniently view artworks through a Samsung Art TV is a wonderful opportunity for connection. Sitting comfortably in your living room with a cup of coffee, quietly engaging with an artist’s work — that is a deeply meaningful form of art appreciation. When I saw my work displayed on The Frame at Art Basel Hong Kong, I was truly amazed. In some ways, the emotion and energy of the pieces came through even more vividly than when viewing them in person. That’s the innovation of cutting-edge technology.

“Quietly engaging with an artist’s work over a cup of coffee, at the comfort of your living room sofa — that is a deeply meaningful form of art appreciation.”

What’s more, I believe Samsung Art TVs can overcome the limitations of purely visual artwork. Performance pieces can be experienced with sound and video, while conceptual works can be paired with artist commentary to support deeper understanding. It’s an incredible opportunity for artists. I hope more people will be able to access and enjoy art through Samsung Art Store — an invitation to see the world through an artist’s perspective.

▲ Lee believes that art is for everyone, not just the artists.

Beyond Art: Next Steps

Q: Do you have any advice you’d like to share with younger artists?

Since I was young, I’ve steadily followed my own path — without hesitation or compromise — and time has brought me to where I am today. Although I often felt skeptical about following trends, which are ever-changing. In the end, what matters most is the passion to pursue your own art.

As artists, I believe it is enough to respond sincerely to the spirit of our time, remain true to the present and not be swayed by passing fads.

[1] Art Store subscription and Samsung Account required to access full selection of artwork.

Angelle Siyang-Le, Director of Art Basel Hong Kong, is a seasoned art professional with a deep understanding of the Asian and global art markets. For over a decade, she has been instrumental in shaping and defining the fair’s vision by fostering connections with galleries, collectors, institutions and the broader arts ecosystem.

Since her appointment as director in 2022, Art Basel Hong Kong has continued to evolve and grow — reflecting the vibrant art scene in Hong Kong and the Asia-Pacific region at large. Her passion for building community has been a driving force throughout her career in the arts, aligning perfectly with Art Basel’s mission to bring people together through meaningful and inspiring art experiences.

Samsung Newsroom sat down with Siyang-Le to explore how Art Basel Hong Kong fosters creativity and collaboration through technology.

▲ Angelle Siyang-Le, Director of Art Basel Hong Kong (Image courtesy of Art Basel)

Vision and Future of Art Basel Hong Kong

Q: What is the vision behind Art Basel Hong Kong?

Art Basel is dedicated to connecting and nurturing the global art ecosystem. Art Basel Hong Kong places a strong emphasis on the Asia-Pacific region, with over 50% of participating galleries coming from this area. We actively support the local art scene through collaborations with various institutions and cultural organizations.

Each of our shows — in Hong Kong, Basel, Paris and Miami Beach — is uniquely shaped by its host city, an influence reflected in the gallery lineup, artwork and parallel programming developed in collaboration with local institutions.

Q: What role does Hong Kong play in the Asian art market?

Hong Kong serves as a pivotal gateway to the broader Asian art market. With its established auction houses, vibrant gallery scene and international collector base, the city remains a key hub for both Western and Asian art. As Asia’s leading art hub, Hong Kong continues to bridge art communities across the region and beyond.

Q: How has Art Basel Hong Kong evolved over the years?

Our fair has evolved alongside Hong Kong’s vibrant art scene, with both continuously inspiring and impacting each other. The city’s cultural landscape has expanded significantly during my time here — invigorated by a new generation of collectors, the opening of world-class institutions like M+ and the Hong Kong Palace Museum and a dynamic surge of commercial, non-profit and artist-run spaces. Internally, we have introduced numerous initiatives and programs as well. I am proud that Art Basel Hong Kong has become a cornerstone of the city’s arts community, with widespread recognition of the fair’s presence this month.

▲ Art Basel Hong Kong 2024 (Image courtesy of Art Basel)

Samsung x Art Basel: Redefining Art Appreciation

Q: As the official visual display partner for Art Basel, how is Samsung Electronics driving the integration of art into everyday life through Samsung Art Store?

The global collaboration between Art Basel and Samsung presents an exciting opportunity to merge world-class art exhibitions with cutting-edge innovations. Technology has transformed the way people engage with art, making it more accessible through platforms like Samsung Art Store. Advancements in display technology enable viewers to experience art in new and immersive ways — bringing it into their daily lives and fostering deeper connections.

▲ The Samsung Art Store is home to 3,000+ works from world-renowned museums, galleries, and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution. While previously exclusive to The Frame and MICRO LED, the Samsung Art Store will soon be available on 2025 Samsung AI-powered Neo QLED and QLED TVs.

Q: How do you see this partnership impacting the way people perceive and appreciate art?

Technology-driven initiatives have the power to expand cultural exchange and inspire audiences worldwide. With The Frame, Samsung has already built strong partnerships with leading museums, institutions and artists — bridging diverse artistic practices and mediums. I believe that growing these collaborations will be crucial to further integrating technology into the art world and redefining how people experience and appreciate art in their homes.

Q: What has your experience been like using The Frame in Art Mode?

I had the opportunity to explore The Frame during Samsung’s activation at our Basel and Miami Beach shows last year, and I was truly impressed by how artwork is presented on the screen. I encourage visitors to experience The Frame in Art Mode and observe how various artistic techniques and textures are rendered digitally. While The Frame offers a stunning way to enjoy classic masterpieces, what excites me most is how Samsung Art Store enhances the experience by showcasing emerging artists and fresh artistic perspectives.

▲ A comparison of The Frame Pro’s TV Mode and Art Mode

The Role of Technology in the Evolving Art World

Q: How is technology influencing the presentation and consumption of contemporary art?

Technology plays a crucial role in expanding the global reach of contemporary art and transforming how we experience and connect with it. Digital platforms have redefined accessibility, while AI and blockchain are revolutionizing how art is created, traded and authenticated. Last year at Art Basel Miami Beach, we introduced an AI-powered mobile app to make exploring the fair more intuitive and engaging. Our use of technology is all about enhancing the visitor experience — offering audiences fresh, innovative ways to discover new artwork, navigate the fair seamlessly and connect with galleries.

Q: What changes have you noticed in the art world?

Collector interests are shifting. There is a growing demand for emerging artists and increased recognition of local artists, whose presence in private collections is rising. Additionally, a generational shift is underway as younger collectors take on a more active role in shaping the market.

▲ “Enduring as the universe (天長地久, 2024)” by Ticko Liu displayed on The Frame Pro

Q: What opportunities excite you most about Art Basel Hong Kong’s future?

I’m excited to continue deepening collaborations within Hong Kong’s dynamic arts community and contributing to Asia’s art ecosystem. Strengthening regional and global connections not only enriches the fair but also fosters a broader dialogue around contemporary art. Through meaningful partnerships such as Art Basel’s collaboration with Samsung, we can continue to progress while staying true to our core mission — delivering world-class art fairs for our global community of galleries, artists, partners and collectors.

This year, Art Basel Hong Kong will take place from March 28 to 30 at the Hong Kong Convention and Exhibition Centre. Visitors are invited to explore premier galleries from around the world and discover diverse artistic perspectives through modern and contemporary artwork.

To learn more, please visit: www.samsung.com.my