Samsung Malaysia Electronics today unveiled the new Galaxy A50s and A30s, introducing a new contemporary look with improved innovations. Made for those who want to capture and share their experiences instantaneously, the Galaxy A50s and Galaxy A30s deliver the performance you need for the Era of Live. With a versatile camera, an uninterrupted infinity display and long-lasting battery life, these new smartphones include upgraded features that matter the most to these users.

“Smartphones are a vital part of people’s lives, connecting them, allowing them to share their experiences and engage with the world, so users know people want and need to get the most out of their devices,” said Yoonsoo Kim, President of Samsung Malaysia Electronics. “As the way people use smartphones continues to evolve, we strive to constantly innovate, bringing people the best possible mobile experience. The new Galaxy A50s and Galaxy A30s are the next step in delivering next-level performance to essential everyday features.”

The new Galaxy A50s and Galaxy A30s feature striking new designs, including a unique geometric pattern and futuristic holographic effect on the back. Available in three new colors, Prism Crush Black, Prism Crush White, and Prism Crush Green, the sleek Galaxy A50s and Galaxy A30s showcase a stylish look and feel.

Paired with a long-lasting 4,000mAh battery with fast charging capability and an AI-based Game Booster, the Galaxy A50s and Galaxy A30s offer the best gaming experiences on-the-go without worrying about power.

Galaxy A50s

Capture every moment in true-to-life detail, whether you’re recording a video of a live concert or snapping a selfie, using the new and an even more powerful 48MP main camera on Galaxy A50s. The Ultra Wide camera, with a 123° viewing angle simulating human sight, lets you capture the world as you see it and takes uninterrupted landscape shots and wider panoramas with ease. Together with the Super Steady feature[1], you can shoot smooth, flawless videos, even for fast-paced action moments on your Galaxy A50s.

Whether you’re watching videos, scrolling through social media or playing games – everything looks better when viewed on the Galaxy A50s 6.4-inch FHD+ Super AMOLED Infinity-U Display. Featuring an Infinity-U Display, the stunning bezel-less screen achieves the ideal aspect ratio for a more immersive viewing experience.

Galaxy A30s

The Galaxy A30s comes with triple rear cameras: an improved 25MP main camera and an 8MP Ultra Wide camera, and a new 5MP depth camera. With Live Focus on the 5MP depth camera, you can now apply professional-quality bokeh effects and create more dynamic portraits quickly and effortlessly on your Galaxy A30s, letting you capture the mood of the moment as you experience it. Smart camera tools, including Intelligent Flaw Detector and Scene Optimizer, make snapping the perfect picture on Galaxy A30s easy and convenient.

The Galaxy A30s now features an on-screen fingerprint scanner for an easier and more intuitive way of keeping users’ content safe without compromising design.

With the Galaxy A50s and Galaxy A30s, you’ll be seamlessly connected to the Galaxy ecosystem and able to enjoy a full range of services including Samsung Health, Samsung Pay[2], Knox and more.

Galaxy A50s and A30s Availability

The Galaxy A50s and A30s are available for purchase from 21^st September onwards at all Samsung Experience stores and Samsung Malaysia Online Store with the recommended retail price of RM1,299 and RM899 respectively. Both Galaxy A50s and A30s are offered in three colours: Prism Crush Black, Prism Crush White and Prism Crush Green.

Samsung Galaxy A50s and A30s Product Specifications[3]

[1] All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[2] Screen measured diagonally as a full rectangle without accounting for the rounded counters

[3] Only available when shooting with the Ultra Wide camera in Full HD

[4] Availability may vary by country

Samsung Electronics today announced the launch of the Galaxy A90 5G – the latest addition to the Galaxy A family with 5G connectivity. Made for digital natives living in the Era of Live, the Galaxy A90 5G combines 5G-connectivity with powerful features to capture, stream and share exactly the way you want.

“We’re excited about the success of the Galaxy A Series – a generation of smartphones built for the new Era of Live that focuses on essential features people want the most, including a high-quality camera, long-lasting battery and immersive display,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “Samsung has worked tirelessly with our partners in the 5G ecosystem to bring 5G to as many people as possible, and now we are offering 5G connectivity across the entire Galaxy smartphone portfolio, giving more people high speed access and connected experiences.”

With the Galaxy A90 5G, you will be able to stream every minute of your favorite artists live concert, as if you were actually there. Additionally, with lower lag-times and a reliable and stable connectivity, you won’t miss a moment of that group video chat or critical moment in a game. As the hyper-connected 5G network brings us closer together and enables us to do more on our devices, security is a more important consideration than ever. The Galaxy A90 5G is secured by Samsung Knox, Samsung’s defense-grade security, ensuring that your device is protected, and that your connected experience is secure and safe.

Meet the Next-Generation Performance

The Galaxy A90 5G offers a powerful, seamless and reliable experience. It is the latest example of Samsung’s commitment to open collaboration, combining the advanced mobile features and intricate design of Galaxy devices with innovative 5G solutions from partners like Qualcomm. Equipped with the Snapdragon 855 5G Mobile Platform, the Galaxy A90 5G offers people transformative mobile experiences from superior 5G-connectivity to enhanced AI capabilities¹.

“We are proud of our long-standing partnership with Samsung to bring the high-powered speed and performance of 5G to as many people as possible through the most advanced platform yet, the flagship Snapdragon 855 Mobile Platform,” said Cristiano Amon, President, Qualcomm Incorporated. “Samsung’s innovative line of Galaxy devices paired with the Snapdragon X50 5G modem and Qualcomm^® RF-Front-End solutions will support an entirely new 5G experience that enables people to work faster and play harder, no matter where they are.”

Enjoy Your Life in Live

The Galaxy A90 5G enables you to record and share videos with the phone’s 48-megapixel camera. With enhanced camera features and AI capabilities such as Super Steady, Scene Optimizer and Flaw Detector, you can easily capture the experience that matters most while on-the-go. The 32-megapixel front camera also boasts features such as Live Focus Mode, making it easier than ever to capture the best selfies or group videos.

Enjoy the Galaxy A90 5G’s expansive 6.7-inch FHD+ Super AMOLED Infinity-U display for a cinematic experience to get the most out of your multimedia content. You will also be able to spend more connected living experience with the Galaxy A90 5G’s powerful battery and super-fast charging capabilities.

The Galaxy A90 5G also takes your mobile gaming experience to the next level. With 5G connectivity, you can enjoy live gaming without lags and its Game Booster will always be running at most optimum state when you are in the heat of the battle.

Now, for the first time on the Galaxy A Series, you can enhance your overall mobile experience with Samsung DeX and Microsoft’s Your Phone app² on Galaxy A90 5G. Samsung DeX allows you to expand your Galaxy A90 5G experience to your PC screen or TV. You can also use the Microsoft Your Phone app to mirror your phone display onto your desktop to check notifications, send and receive messages, and browse through recent photos.

The Galaxy A90 5G, created with a unique geometric pattern on the back glass will be available in two classic color options – black and white – from September 4 in Korea and will expand to additional markets thereafter.

For more information about the Galaxy A Series, visit news.samsung.com/galaxy, www.samsungmobilepress.com/galaxy-a-2019 or www.samsung.com/galaxy.

Galaxy A90 5G Product Specifications³

¹ Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon and Qualcomm RF Front-end are products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

² Your Phone is preloaded on Window 10 October release (1809 version) or newer, and downloadable on Windows 10 April release (1803 version). Views of messages on Your Phone is limited to 1,000 messages received recently while views of photo gallery are limited to 25 recent photos that are taken by the phone camera and screen-captured.

³ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

⁴ Screen measured diagonally as a full rectangle without accounting for the rounded corners.

⁵ Availability may vary by market.

⁶ Typical value tested under third-party lab condition. Rated (minimum) capacity is less.

For the Galaxy S10 line, Samsung brought new, advanced hardware and software-based technologies to the camera, including cutting-edge, AI-powered features. In order to learn more about the phones’ pro-grade camera system – which features an Ultra Wide lens, Super Steady video recording, and a built-in Neural Processing Unit (NPU) – Samsung Newsroom sat down with Samsung Electronics’ Mobile Communications Division’s camera developers and product planner.

(From left) Seoyoung Lee, Sunyong Kim, Sugon Baek and Wonseok Song of Samsung Electronics’ Mobile Communications Division, who planned and developed the Galaxy S10 line’s camera technologies.

The Power of the Ultra Wide Lens

The secret to taking incredible photos with the Galaxy S10 line is the Ultra Wide lens. The addition of the Ultra Wide lens was a major moment for Samsung, and represents one of the biggest changes to the Galaxy series in generations. Now, users can capture every detail of an epic landscape, or fit the entire family into one group shot without having to move back.

“Users expect more than just improved image quality with a new device. They want a camera that makes it easier to take amazing photos,” explained product planner Sunyong Kim. “The Ultra Wide lens features a 123-degree field of view, just like the human eye, so you can easily capture the moment just as you see it.”

Image captured using the Ultra Wide lens on the Galaxy S10+. This feature is also available on the Galaxy S10 and S10e.

With the Ultra Wide lens, users can easily take dynamic pictures using the camera’s Live Focus function and Panorama mode. “Live Focus has been available on previous Samsung devices with the Telephoto and Wide-angle lenses, but for the Galaxy S10 line, we brought it to the Ultra Wide lens as well,” noted Sugon Baek. “What’s more, Panorama mode offers more vertical scope than previous models did, and greatly reduces the need to move the camera from left to right in order to capture the full shot.”

A panorama shot on the Galaxy S10+. This feature is also available on the Galaxy S10 and S10e.

Shake-Free Video Quality

Another new innovation that’s built into the Galaxy S10 line is the camera’s Super Steady video-recording feature, which offers users enhanced video stabilization.²

Super Steady works by using VDIS (Video Digital Image Stabilization) technology. It predicts user movements before filming starts, and once the camera is running, it calculates the adjustment range to minimize shakiness in videos.

“In the past, achieving optimum video stabilization meant sacrifices for the camera’s angle of view,” noted Wonseok Song. “A conventional wide-angle camera couldn’t solve the problem. But thanks to the Ultra Wide lens, the S10 is able to support a natural viewing angle while also offering stability and quality.”

Given that the adjustment capability of the Super Steady technology is best for capturing bigger movements, Song has a tip for users filming in different conditions: “For scenes that feature less action in low light, use the camera’s normal mode. For brighter scenes that feature more movement, Super Steady is best.”

Video footage3 shot on the Galaxy S9 (left) and Galaxy S10+ (right). This feature is only supported when filming with the Full HD Ultra Wide lens.

A Camera That’s Smart

The Galaxy S10 doesn’t just have the most advanced camera system on a Galaxy phone, it also has the smartest. In a first for Galaxy smartphones, the Galaxy S10 includes a next-generation NPU that automatically optimizes pictures in up to 30 different categories.

“We added 10 additional categories to optimize common photos, including ‘Dog,’ ‘Drink,’ and ‘Shoe,’” explained Seoyoung Lee. ‘Dog’ mode, she added, optimizes users’ pictures by focusing on fine details, such as strands of fur, whereas categories like ‘Shoe’ and ‘Clothing’ focus on objects’ colors, since most pictures of these objects are taken without people’s faces in the frame. “We also added ‘Drink’ category because we noticed the growing trend of people sharing pictures of their cocktails on social media.”

The Galaxy S10 line’s camera also provides suggestions of ways to potentially improve photos through its Shot Suggestion function. Based on the Galaxy S10 line’s machine learning capabilities, Shot Suggestion references a database of over 100 million users’ pictures to offer helpful tips on improving overall composition, positioning and proportions for photos of various subjects, including people, animals and vehicles. “The AI-based suggestions have been developed not just to prioritize putting the subject at the center of a photo,” said Lee. “That way, no matter how you want to set up your shot, the Galaxy S10 will help you do it in the most striking way possible.”

Seeing the Whole Picture

In developing the Galaxy S10 line’s camera, the team focused on engineering technologies that add real value to the camera experience, rather than simply increasing the number of lenses and features available.

“The camera is for more than documenting and recording,” explained Kim. “It is now the means through which we communicate.”

From the Ultra Wide lens, to Super Steady, to the NPU – and to other features, like Instagram mode, new filters, enhanced Bixby Vision, and easy shifting between lenses – the Galaxy S10 helps users do more with their camera than they ever could before. For all of those users who say a great camera is the top feature they’re looking for in a smartphone, Samsung has planted the flag.

¹ According to Samsung Electronics’ research

² Video stabilization on the Galaxy S10 line is up to three times better than conventional technologies.

³ This footage has been placed side by side and edited for comparison purposes.

The Galaxy S10 line builds on Samsung’s camera leadership – which includes the company’s game-changing Super Speed Dual Pixel and Dual Aperture technologies – by introducing a slew of exciting enhancements and even more advanced intelligence. Together, these innovations offer users all the tools they need to take truly epic shots and videos.

See More, Snap More

Each Samsung Galaxy S10 is like a professional-grade camera that fits in your pocket. The devices’ easy-to-use cameras were designed to allow you to capture any shot and angle. So no matter what you’re shooting, you’ll always have the right lens for the job.

At 123-degrees, the rear camera’s new 16MP Ultra Wide lens features a field of view that’s similar to the human eye. It covers approximately 4.3 times more area¹ than a 77-degree Wide-angle lens, and allows you to capture the world as you see it. Perfect for taking epic landscape shots, big panoramas (both horizontally and vertically), or simply fitting the entire family into a photo, the Ultra Wide lens ensures that you’re always able to capture the full scene.

Pictures taken with Galaxy S10’s Wide-angle (left) and Ultra Wide lens

 

Each Galaxy S10’s rear camera setup also includes a 12MP Wide-angle, Dual Aperture, Super Speed Dual Pixel lens. It combines an f/1.5-aperture lens with an f/2.4, and automatically adjusts to light just like our eyes to help users snap professional-looking photos, day or night. The Galaxy S10 and S10+’s triple rear camera setup also includes a 12MP Telephoto (zoom) lens. For those times when you need to get a little closer to your subject, the Telephoto lens provides two times optical zoom and ten times digital zoom.

Each Galaxy S10 comes equipped with a 10MP UHD Dual Pixel front-facing camera that’s perfect for taking high-quality selfies. The Galaxy S10+’s dual front camera setup offers improved megapixels and super-fast autofocus,²and includes an RGB depth lens for enhanced quality of bokeh effects.

A Smarter Way to Shoot

The Galaxy S10’s hardware is complemented by a next-generation Neural Processing Unit (NPU) – a layer of intelligence for all your photos – that streamlines image processing and makes already smart features better.

The addition of the advanced NPU makes the camera’s Scene Optimizer function that much more powerful. Now, Scene Optimizer is capable of analyzing even more complex scenes, and can simultaneously process more image recognition data than before. The camera recognizes up to 30 different types of scenes in all (up from 20 with the Galaxy Note9), including “Face,” “Baby,” “Dog,” “Vehicles,” and more. The function will also automatically optimize the color, saturation, white balance and contrast in order to ensure that the image you see on your screen appears as true to life as possible.

When the camera recognizes specific scenes, it will also suggest other ways to potentially improve your photo. For example, if you’re taking a picture of a sunrise, the camera will automatically ask you if you’d like to switch to the Ultra Wide lens to ensure that you capture the scene in all its glory. If you’re taking a picture in extreme low-light conditions, it will propose that you take a Bright Night Shot for a professional-quality picture.

The camera also offers users instant, automatic recommendations on how to best frame their photo through its Shot Suggestion feature. Utilizing a database of over 100 million pictures, Shot Suggestion’s composition guide offers helpful tips to help you improve your photo’s proportions, positioning and overall composition.

The camera’s upgraded Live Focus mode allows you to customize your photos with artistic effects. The Galaxy S10+ utilizes its dual front cameras to support the feature, which includes options to add new spin bokeh, zoom bokeh, and color point effects, while the Galaxy S10 and S10e’s front-facing camera utilizes the NPU’s intelligence.

Silky Smooth Videos

Recorded videos are so much smoother with the Galaxy S10, thanks to groundbreaking innovations that ensure that users’ footage looks fantastic.

The camera’s Super Steady video-recording feature is the first of its kind on a smartphone, and offers users up to three times better video stabilization than conventional technologies. Powered by anti-shake stabilization technology (VDIS), Super Steady evens out shaky footage, allowing you to record fluid video during even your most active moments. So whether you’re dancing at a concert or recording a bumpy bike ride, with the Galaxy S10, the content you capture will be nice and steady.

Both the front and rear cameras are capable of recording pro-grade UHD footage, which allows users to step up their social game with true-to-life video quality. And in another smartphone first, the rear camera offers users the ability to take their recordings to the next level by capturing them in stunning HDR10+.

Utilizing dynamic tone mapping technology that provides 2.1 times broader color range than SDR, the Galaxy S10 allows you to take videos that are brighter and more dynamic than those taken with other smartphone cameras. That’s because the camera uses tone mapping techniques to go frame-by-frame and optimize the color for every scene.

A New AR Emoji Experience

Samsung’s latest flagships offer users a brand new AR Emoji experience, highlighted by a revamped design, greater customization options, and the ability to track not just your face but also your eyes, tongue and body movements, including your arms and legs.

AR Emoji’s new Mask Mode offers a fun way to touch up a less-than-stellar photo. Not satisfied with the expression you made in your last shot? Simply choose an AR Emoji that nails the emotion you want to express, and place its face over yours.

Users can also customize their AR Emojis like never before. In addition to choosing from the dozens of expressive stickers that are created for each AR Emoji, you can create your very own stickers, featuring unique backgrounds, expressions and other personal touches. Users who download AR World from the Galaxy Store app will also be able to access tons of new hairstyles, outfits and accessories that’ll make their AR Emoji even more unique.

Samsung’s Most Epic Cameras Yet

In addition to placing more fun and convenient features at users’ fingertips, the Galaxy S10 line’s powerful cameras allow you to capture moments in more detail – and with more lenses – than ever before.

The Galaxy S10 5G truly packs the power of a professional-grade camera into your phone by offering a total of six lenses – two on the front and four on the back. In addition to featuring all of the lenses included in the Galaxy S10+ camera, the 5G model introduces Samsung’s next-generation 3D Depth Camera.

This innovative camera allows the device to accurately capture depth by measuring the length of time it takes for an infrared light signal to bounce off the photograph’s subject. The camera uses the resulting depth information to improve the quality of portrait-style images, and to power exciting new features like Video Live focus and Quick Measure. The former allows you to apply cinema-quality bokeh effects to recorded videos, while the latter enables you to use your phone to instantly measure distance, area or volume.

¹ At a distance of approximately one meter.

² Super-fast autofocus is included in the front cameras of the Galaxy S10e, S10, S10+ and S10 5G, as well as in the rear cameras of the Galaxy S10, S10+ and S10 5G.

It does this with clever innovations such as Scene Optimizer, which recognizes objects, scenery and time elements in the scene you’re about to snap, and automatically adjusts the color and exposure to provide an optimal image. The results are photos that evoke emotion in those who view them.

How do snapshots of a beautiful autumn day look when captured with Scene Optimizer? Follow along as we take you through a day in the life with Samsung’s most innovative camera yet*.

Admiring Flowers on a Morning Walk

The flowers in my neighborhood look particularly beautiful this morning, bathed in the soft autumn sunlight. On my way to meet a friend for lunch, I pause to snap a picture of one of my personal favorites.

Before I take the pic, Scene Optimizer automatically recognizes that a flower is in the camera’s frame and ensures that the ideal color tones are applied. The resulting photo captures the flower’s rich color and delicate patterns, producing a gorgeous shot.

Sharing Snaps of a Delicious Lunch

At lunchtime, I meet a friend at a favorite restaurant for pizza and pasta. The sight of the delectable dishes as they’re laid on our table gets our stomachs rumbling. Before digging in, we use the Galaxy Note9’s intelligent camera to snap a picture of our feast for our friends to drool over.

Scene Optimizer ensures that the image accurately captures the vivid colors on display in both dishes. Soon after uploading the mouthwatering photo to our social media pages, our phones are flooded with replies from friends who tell us that they wish they were there to help us polish off our plates!

An Afternoon Break Spotlights Brightness Enhancement

Taking a break from the sun, my friend and I stop by a local café to catch up over a cup of coffee. While waiting to pick up our order, I take a picture of my friend as she sits beneath the café’s cozy lighting. Although it’s bright outside and rather dim in here, the Galaxy Note9’s intelligent camera ensures that both my friend and the café’s interior are properly illuminated. The result is a candid photo that’s worthy of a profile pic.

A Stroll Through the Park is Made More Beautiful

Soon, we’re back outside enjoying the gorgeous weather with a stroll through a nearby park. It won’t be long before fall foliage will paint the leaves beautiful shades of yellow, red and orange. When I snap a picture of the trees with Scene Optimizer, I’m amazed at the likewise beautiful range of vivid green hues that I see before my eyes.

A Spectacular Sunset Becomes Even More So

We finish our day with a hike to a park that offers a spectacular view of the city below. The sight of the sun slipping beyond the horizon—giving way to the twilight sky—takes our breath away, and we decide to snap a picture of the scene with the Galaxy Note9 to cherish this beautiful memory.

The intelligent camera automatically adjusts the color and lighting to ensure that the sunset in the image is just as vivid and beautiful as the one we’re witnessing, leaving us with the perfect photo to remember a perfect day.

To learn more about the Galaxy Note9’s intelligent camera, check out Samsung Newsroom’s in-depth look at the technology, linked here.

*All photos included in this article were taken with the Galaxy Note9 without the use of filters.

01. The Problem

Ask any professional photographer and they will tell you how difficult it is to excel at all genres of photography. Whether it’s portraits, landscape photography, or food shots, they all require different techniques and camera settings for the best results. But when shooting with smartphones, most people don’t have time (or simply don’t know how) to adjust technical details, such as saturation, brightness, and white balance.

02. The Goal

When designing the Galaxy Note9, we aimed to create a camera that produces pictures even professional photographers would be satisfied with. To ensure stunning images with every shot, we also wanted to make the feature as easy to use as shooting with Auto Mode.

03. The Idea

Since photographers always look at what they are shooting first before deciding on settings and equipment, Galaxy Note9’s camera needed the ability to distinguish different subject matters automatically for our idea to work. It was also important for us to build settings that appeal to everyone.

04. The Solution

To turn our vision into reality, we developed an algorithm which sorts and categorizes complex scenery and objects. By passing the image on the preview screen through multiple filters, each specialized in analyzing different shapes and tones, the algorithm can determine what the camera is looking at. In addition to processing the object in focus, it also analyzes characteristics of the background scenery to allow the entire image to be enhanced accordingly.

To understand how users judge photographs, we conducted surveys to find the most popular color and tone combinations for different types of images. We also fine-tuned the settings based on users’ feedback on photos taken by past Galaxy phones.

05. The Result

The result is Galaxy Note9’s Scene Optimizer. By analyzing the main objects, scenery and time elements of a photo, the smart feature can categorize the image into 20 different types including food, flowers, animals, landscapes, and more¹. When the photo is taken, Scene Optimizer automatically selects the appropriate color and tone settings to boost the overall quality. No matter their skills or experience, users can always rely on the Galaxy Note9 to make their photos pop.

¹ Accuracy may differ by settings and surrounding conditions.