“Technological innovation gains true meaning when it is available to everyone, so we’re thrilled to receive this certification that underscores our work to build features to make viewing more accessible,” said Seok Woo Yong, EVP and Deputy Head of Visual Display Business at Samsung Electronics. “Under Samsung’s mission of ‘Screens Everywhere, Screens for All,’ we will continue to deliver premium screens that cater to the needs of every viewer.”

To improve the viewing experience for consumers with different types of low vision, Samsung developed Relumino Mode, which enhances specific parts of videos — such as highlighting outlines and improving contrast and sharpness — so that it is easier to discern content on the screen and follow the actions. Amblyopia, also known as lazy eye, occurs in about three percent of children, making it one of the more common low vision problems experienced in childhood. In most cases of amblyopia, a child’s brain ignores the signals coming from one eye, meaning it only develops pathways to the other eye.

TÜV Rheinland, a leading international certification body, awards its “Low Vision Care” certification by evaluating how technology impacts the user experience for those with amblyopia. It conducts various tests that compare how normal display modes and the Relumino Mode differ in clarity, sharpness, and overall visual comfort.

In addition to this latest certification, Samsung screens have also received the “Circadian Rhythm Display” certification and “Eye Care” certification from Verband Deutscher Elektrotechniker (VDE), as well as the “Glare-Free” validation from Underwriters Laboratories (UL) for its technologies that offer a safer, more comfortable viewing experience. It also received the “Pantone Validated” and “Skin Tone Validated” certifications from Pantone, signifying that certified Samsung screens meet the organization’s color accuracy standards. This growing list of accolades highlights how innovation can positively influence consumer experiences with technology and reinforces Samsung’s global TV leadership over the past 17 years.

For more information on Samsung’s 2023 TV lineup, please visit: https://www.samsung.com/my/tvs/all-tvs/

[1] Neo QLED 8K (QN900, QN800), Neo QLED 4K (QN80 and above) and QLED (Q80 and above) series. Applied models vary by region.

Samsung Electronics Co., Ltd. today announced the addition of SeeColors mode on its 2023 TV and monitor lineup[1]. The newly added accessibility feature provides various color settings based on degrees and types of color vision deficiency (CVD)[2], offering an improved viewing experience.

SeeColors mode provides nine picture presets so users can select the option that is most suitable for them. The feature adjusts red, green and blue levels to ensure viewers can easily distinguish colors on the screen depending on their degree or type of CVD.

Originally released as an application in 2017, SeeColors helps those with CVD enjoy their screen as it was meant to be seen. Now, integrated into TV and monitor accessibility menus, this feature is more readily available to users. For consumers who have already purchased a 2023 model, a software update will be available to add SeeColors to the accessibility menu.

Samsung has earned ‘Color Vision Accessibility’ certification from TÜV Rheinlan[3], in acknowledgement of SeeColors mode’s ability to help those with CVD better enjoy content on Samsung screens. This recognition builds on Samsung’s commitment to accessibility under the vision of ‘Screens Everywhere, Screens for All.

If you wish to own your desired TV which helps you experience movies and entertainment in a new and meaningful way, you can purchase your desired Samsung TV at Samsung Malaysia Online Store. In addition to that, customers can enjoy an additional 5% off on their first purchase with free standard shipping and earn 10x Samsung Reward Points. So, don’t miss this chance!

For more information on Samsung’s accessibility features, please visit www.samsung.com.

[1] SeeColors mode is available on Samsung’s 2023 TV and monitor lineup, including the Neo QLED, QLED, OLED, Smart Monitor and the G95SC gaming monitor.

[2] This feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment, or prevention of any disease or medical problem. Any information found, acquired, or accessed through this feature is made available for your convenience and should not be treated as medical advice.

[3] TÜV Rheinland, headquartered in Cologne, Germany, is a globally renowned testing organization that offers quality and safety certifications across various industries. The ‘Color Vision Accessibility’ certification was awarded on June 7, 2023.

Formerly known as Technical Seminars, the Media Forum sessions have been serving as a unique platform to deliver detailed information and an exclusive hands-on experience with new products for the past 11 years. This year’s global virtual seminar is the third event of its kind with attendees joining from six different regions^[1] from 11 April to 16 May 2022.

“The Media Forum provides an invaluable, firsthand look at new products, providing a deep dive into the technology and innovations that make this year’s lineup unique,” said Simon Sung, Executive Vice President of Visual Display Business at Samsung Electronics. “While we eagerly await a chance to hold events in-person, we look forward to sharing key insights from those who innovate our products – the engineers, the product experts, and more – through the online media forum.”

From 11 April to 16 May, Samsung Electronics is holding virtual Media Forum sessions, covering Neo QLED 8K, MICRO LED, Gaming on the new Smart Hub, sound devices and Samsung’s award-winning Lifestyle portfolio

In line with its ‘Screens Everywhere, Screens for All’ vision, Samsung is introducing new technologies from the 2022 line-up that power seamless connectivity across multiple devices – with TVs and screens as the central hub for the connected lifestyle. Attendees will have an opportunity to broaden their knowledge of the following products and areas:

• Neo QLED 8K: Taking advantage of the Quantum Mini LEDs and the state-of-the-art Neural Quantum Processor 8K, Samsung’s 2022 Neo QLED 8Ks come with expanded neural networks, more precise 14-bit contrast mapping as well as AI-powered smart upscaling features, allowing the screens to provide the most accurate colors and picture quality to date. Samsung’s new Smart Hub also brings users a reimagined UI with easy content discovery and a suite of smart features that allow TVs and screens to be at the front and center of the connected lifestyle.

• The Ultimate Gaming Experiences: Samsung’s 2022 TVs and screens provide one of the best gaming experiences to date. The new Gaming Hub^[2] is a new gaming streaming discovery platform that bridges hardware and software to provide a seamless player experience. The new 2022 Neo QLED line up also comes with specifications and features for the ultimate gaming experience such as HDMI 2.1 supporting ports^[3], Motion Xcelerator Turbo Pro 4K 144Hz gaming, Super Ultrawide GameView and Game Bar, making gaming more efficient and accessible for a fast-paced and streamlined experience.

• Lifestyle Portfolio: Samsung’s award-winning lifestyle TV portfolio comes equipped with the latest technologies and smart features to optimize the user experience. The features and apps, such as EyeComfort mode and Smart Calibration, were designed to provide one of the most comfortable and accurate viewing experiences to match the users’ lifestyle and their everyday needs, while the new accessories provide one-of-a-kind, personalized home screens.

• Sound Features and Devices: Samsung’s 2022 sound features incorporate the latest hardware and software updates, providing perfect synchrony between the TV and the soundbar while offering an immersive sound experience powered by Dolby Atmos. Additionally, Samsung’s latest soundbars – such as the new Ultra Slim Soundbar and the S Series – and the Sound Tower lineup provide users with a slew of options for premium sound experiences regardless of space and location.

• Sustainability at Its Core: With its 2022 product lineup, Samsung aims to systematically decrease its overall greenhouse gas emission and make it easier to recycle the products while minimizing impact during the production phase for a greener future. Along with the new SolarCell Remote which draws power from both light and radio frequencies^[4], the 2022 product lineup features updated packaging which uses 90% less ink and removes all metal staples.

For more information on Samsung’s 2022 TV product lineup, please visit www.samsung.com/.

[1] Middle East, Europe, Southeast Asia, Southwest Asia, Latin America, Africa

[2] Availability of Gaming Hub may vary by region.

[3] Specification of ports may vary by product.

[4] SolarCell Remote are battery-free and can be charged through 2.4GHz radio frequency harvesting – drawing power from spare energy emitted by Wi-Fi routers.

Disclaimer: For radio frequency harvesting, the SolarCell Remote is required to be located within 2 inch radius of a 2.4 Ghz WIFI router

Building a Sustainable Future

At its core, Samsung’s vision for the future is built on what the company calls “everyday sustainability.” It is a concept that inspires Samsung to put sustainability at the heart of everything it does. The company has been realizing its vision by adopting new, low-impact product manufacturing practices, footprint-reducing packaging and a more sustainable customer experience, and by responsibly disposing of products at the end of their lifecycles.

Samsung’s efforts to reduce carbon emissions throughout the production cycle have also earned recognition from the Carbon Trust, the world’s leading authority on carbon footprint. Last year, the company’s Carbon Trust-certified memory chips helped reduce carbon emissions by nearly 700,000 tons.

Samsung’s efforts in this area extend well beyond semiconductors and include expanding the use of recycled materials. To introduce everyday sustainability to more products, Samsung’s Visual Display Business plans to use 30 times more recycled plastics than it did in 2021. The company also revealed plans to expand its use of recycled materials to include all mobile products and home appliances over the next three years.

In 2021, all of Samsung’s TV boxes included recycled materials. For this year, the company revealed that it will be expanding the use of recycled materials to include the boxes’ interior packaging as well. Now, recycled materials will be incorporated into Styrofoam, box holders and plastic bags. The company also announced the global expansion of its award-winning Eco-Packaging program. The expansion of the program, which transforms cardboard boxes into cat houses, side tables and other useful furniture items, will include packaging for home appliances such as vacuum cleaners, microwave ovens, air purifiers and more.

Samsung is also building sustainability into the ways that customers experience its products. Such experiences will be integral to empowering people to reduce their carbon footprint and make positive changes together for a better tomorrow. As an example, the company introduced notable enhancements to its first-of-its-kind SolarCell Remote, which eliminates battery waste with a built-in solar panel that can be charged during both day and night.

The enhanced SolarCell Remote gets electricity from radio frequencies in devices like Wi-Fi routers.¹ “What’s more, it will be included in more Samsung products – like new Samsung TVs and home appliances – with the goal of eliminating more than 200 million batteries from landfills.² When you line them up, it is the distance from right here, Las Vegas, to Korea,” said Han.

In addition, by 2025, Samsung plans to make all of its TVs and phone chargers operate on near-zero standby power, so that the products will consume almost no energy when not being used.

E-waste is another big challenge for the electronics industry, which is why Samsung has collected more than five million tons of e-waste since 2009. For mobile products, last year, Samsung launched Galaxy for the Planet, a sustainability platform that was created to bring about tangible climate action and minimize devices’ environmental footprints throughout their lifecycles.

“These are important steps,” said Han, “but we cannot achieve our goals alone. We believe open innovation and collaboration are keys to fighting climate change and protecting our environment.” With this in mind, Samsung announced that its eco-conscious technologies like the SolarCell Remote will be made open source, so that others can utilize them for their new devices too.

Samsung’s decision to make such technologies openly available reflects a commitment to innovation – and to everyday sustainability – that transcends industries. The collaboration with Patagonia that Samsung announced at the keynote demonstrates the type of innovation that can result when companies – even those from entirely different industries – come together to address environmental issues. The innovative solution that the companies are designing will help fight plastic pollution by enabling Samsung washing machines to minimize microplastics from entering waterways through laundry cycles.

“This is a serious problem, and not one we can solve on our own,” said Vincent Stanley, Director of Philosophy at Patagonia. Commending the hard work and dedication of Samsung engineers, Stanley described the working relationship as “a perfect example of the kind of collaboration we all need to help turn the tide of climate change and restore nature to health.”

“We are thrilled about this collaboration, but our work won’t stop there,” added Han. “We will continue to explore new partnerships and collaborations, aiming to address the challenges facing our planet.”

Empowering Users With Customized Experiences 

In addition to describing steps it is taking to advance everyday sustainability, Samsung outlined various ways it is advancing technology to cater to consumers’ diverse needs. Understanding that each person is unique and wants to customize their devices to suit their lifestyle, Samsung strives to find ways to help people redefine their relationships with everyday technologies. This people-first approach to innovation is a key pillar of the company’s “Together for tomorrow” vision.

The platforms and screens that Samsung unveiled at the event reflect the ‘Screens Everywhere, Screens for All’ era that Han alluded to at CES 2020. The Freestyle is a lightweight and portable screen that gives you a cinema-quality experience no matter where you are. Featuring AI-enabled sound, built-in streaming apps and a host of useful Smart TV accessibility features, The Freestyle can be set up virtually anywhere and projects up to 100 inches.

The Samsung Gaming Hub, meanwhile, offers an all-in-one platform for discovering and playing cloud and console games, and is set to launch on the company’s 2022 Smart TVs and monitors. Lastly, The Odyssey Ark is a 55-inch, flexible and curved gaming screen that takes immersion to the next level with a multi-view experience that allows users to play games, video chat with friends and watch gaming videos at the same time.

To introduce more tailored product experiences to consumers’ homes, Samsung announced the rollout of even more customization options for its Bespoke lineup of home appliances. This includes new Bespoke options for Samsung’s Family Hub and French 3-Door and 4-Door refrigerators, alongside dishwashers, ranges and over-the-range microwaves. Samsung is also introducing new products like the Bespoke Jet vacuum and Bespoke Washer and Dryer, expanding the lineup to every room in the home to offer consumers more ways to customize their space to suit their style and needs.

Samsung is constantly exploring ways to harness customization to help users get more out of their devices. The #YouMake Project represents the culmination of those efforts empowering consumers to choose and customize products based on what matters most to them, so they can enjoy a more personalized experience across their devices. Announced at the keynote, the initiative expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices.

Ushering in an Era of Seamless Connectivity

Building a better future together for tomorrow requires more than building customization and sustainability into the core of Samsung’s products – it also requires seamless connectivity. During the keynote, Samsung demonstrated its commitment to ushering in an era of truly seamless connected experiences by highlighting its collaborations with partners as well as its next-gen products.

Unveiled for the first time at CES, the all-new Samsung Home Hub takes connected home experiences to the next level with a SmartThings service that integrates with AI-connected appliances to simplify home management. Samsung Home Hub combines six SmartThings services into one convenient device that gives users complete control over their smart home and makes it easier to manage household chores.

To enable different types of smart devices to work better with each other, Samsung announced plans to make SmartThings Hub a built-in feature of its 2022 TVs, Smart Monitors and Family Hub refrigerators. Doing so will help make connected living experiences more accessible and seamless for everyone.

Pointing to the need to offer consumers the best smart home experience regardless of brand, Samsung also announced its role as a founding member of the Home Connectivity Alliance (HCA), which brings together various smart home appliance manufacturers. The organization aims to foster greater interoperability between devices across brands to give consumers more choice, and to enhance the security and safety of products and services.

“As a global coalition of smart home appliance manufacturers, HCA members share a belief that connected ecosystems and digital technology will allow us to further develop product experiences that are elegant, hyper-personalized and truly smart for our consumers,” said Katherine Shin, Vice President of Customer Experience at Trane Technologies. “The HCA invites any global manufacturers with a similar vision for efficiency, interoperability and innovation to come and build with us.”

Samsung’s keynote underlined a deep commitment to corporate social responsibility that continues to characterize its approach to innovation. That commitment is not only realized in the company’s technologies, but also in its dedication towards programs that empower the next generation to bring about the changes they want to see in the world. By nurturing young people’s development and building skills for the workplaces of tomorrow, programs like Solve for Tomorrow and Samsung Innovation Campus are turning dreams into action.

“Today, I’m honored to share that Samsung’s programs to empower the next generation have now reached more than 21 million people since 2012,” said Han. “This is the better tomorrow we all seek: enabling people to reach beyond their dreams, a planet protected so others can experience its wonders, [and] innovation as the spark for change.”

For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

¹ For radio frequency harvesting, a physical proximity of SolarCell Remote to a 2.4 GHz Wi-Fi router is required.

² Estimate is based on expected sales volume and average usage period of related products.