Just two years after the launch of its predecessors, the Galaxy SmartTag2 has returned with a design upgrade and substantial feature enhancements based on user feedback.

Samsung Newsroom sat down with Dalwon Kim and Kiyoung Kwon, Product Planners of the Galaxy SmartTag2 at Samsung Electronics, to discuss key aspects of the product and its improvements.

▲ (From left) Dalwon Kim and Kiyoung Kwon, Product Planners of the Galaxy SmartTag2

Rugged Design: IP67-Rated Usability With Metal Loop

Building off valuable user insights gathered during the launch of the Galaxy SmartTag and Galaxy SmartTag+, the Galaxy SmartTag2 was developed with a focus on the user experience to improve comfort and increase satisfaction.

The most noticeable change with the Galaxy SmartTag2 is its design — reducing the product size and thickness resulted in a more portable device. The new metal loop improves functionality and adds an air of sophistication to the product.

▲ The Galaxy SmartTag2 Silicon Case (sold separately) allows users to carry their devices safely and conveniently.

“After analyzing thousands of reviews of the previous iterations, we noticed some feedback about minor inconveniences that affect the user experience,” explained product planner Dalwon Kim. “Our goal for this version was to create a design that is smaller, lighter and attachable anywhere. We also wanted to make sure the battery was not easily removable. We took outdoor activities into account and made specific improvements to enhance the product’s durability, such as adding IP67-rated water- and dust-resistant features.”[1]

Added Convenience With Compass View and Lost Mode

Improving the features of the all-new Galaxy SmartTag2 began by asking how the company can allow users to make the most out of their Galaxy SmartTags in any environment. By harnessing the global network of Galaxy products, Samsung was able to strengthen Galaxy SmartTag’s versatility and utility through two features — Compass View and Lost Mode.

“The Galaxy SmartTag2 has evolved significantly to make it applicable in a wider variety of scenarios,” said Kim.

▲ Dalwon Kim explains the features of the Galaxy SmartTag2.

The Galaxy SmartTag2 still operates with Bluetooth Low Energy (BLE) and Ultra-Wideband (UWB) technology, a feature originally adopted for the Galaxy SmartTag+.

Taking a deeper look at what’s new, Compass View is an upgraded feature available on the Galaxy SmartTag2 and takes the Find function to the next level.

When using Compass View on the Galaxy SmartTag that relied solely on BLE, users had to physically move closer to lost items to strengthen the signal. However, the new Galaxy SmartTag2 builds upon the innovations of its predecessors and introduces a more intuitive way[2] for users to locate their belongings by displaying both the direction of and distance from the misplaced object.

“With the Galaxy SmartTag+, users had to monitor the signal strength to gauge their proximity to items and then tap Find Using Camera before turning the mobile device around,” explained Kim. “Through Compass View on the Galaxy SmartTag2, the direction and distance to the lost item are automatically displayed when you reach a certain distance — an arrow icon appears on the screen, pointing in the direction of the item. It’s as simple as using a compass.”

▲ The Galaxy SmartTag2 can also be attached to bags and luggage.

The Galaxy SmartTag2 also introduces Lost Mode,[3] a new feature powered by near-field communication (NFC) technology that will be handy in a variety of situations. If Lost Mode is activated and someone with a NFC-compatible device discovers a lost item, they can scan the Galaxy SmartTag2 — allowing them to access the owner’s contact information and any personalized messages.

Extended Battery Life: Up to 500 Days of Usage

The Galaxy SmartTag2 boasts an impressively long battery life[4] — offering approximately 500 days of continuous use or more than double that of its predecessors. When the new Power Saving Mode[5] is activated, the battery life can stretch to 700 days or more than four times that of the previous versions. “Although Galaxy SmartTags are designed to track both locations and lost items, most users primarily utilize them for location tracking. We introduced the Power Saving Mode to cater to this preference,” said Kim.

▲ Kiyoung Kwon explains the product features of the Galaxy SmartTag2.

“One of the most common points raised in user feedback was related to battery life,” said product planner Kiyoung Kwon. “Our primary objective was to extend battery life — ensuring it could span several months or more.”

Compared to the Galaxy SmartTag+, the Galaxy SmartTag2 offers a longer battery life at a more affordable price point. “This achievement was made possible by implementing a new chipset solution and improving software mechanisms,” he emphasized.

Strong Security Features and Unauthorized Tracking Detection

The main goal of the Galaxy SmartTag2 is to assist users in locating their cherished belongings. However, it is crucial to recognize that location-tracking services can be exploited.

To prioritize user safety and privacy, the Galaxy SmartTag2 incorporates robust security features through Samsung Knox. “Galaxy SmartTag2 location data cannot be accessed without the user’s consent, and all user data is encrypted and safeguarded by Samsung Knox. Furthermore, location data is shared only with individuals designated by the user,” explained Kim.

▲ Using the “Unknown tag alerts” feature can prevent misuse of the Galaxy SmartTag2.

The Galaxy SmartTag2 can also detect unknown Galaxy SmartTags in the vicinity to alleviate concerns about unauthorized tracking. “Unknown tag alerts,” a feature within SmartThings Find,[6] identifies any unregistered Galaxy SmartTags nearby and sends a notification[7] to alert the user against unauthorized tracking.

“This feature offers assurance and an added layer of security,” said Kwon. “Regardless of the device, users are provided with transparency to help avoid misuse of the Galaxy SmartTag.”

Why 23% of Users Opt for Multiple Galaxy SmartTags

Users familiar with the Galaxy SmartTag recognize its practicality. For every 100 people who own a Galaxy SmartTag, 23 people own two or more. This number has more than doubled since last year and continues to grow.

The upgraded Galaxy SmartTag2 is expected to be adopted by an even larger user base for a wider range of applications. Kim and Kwon, the minds behind the product, underscore the Galaxy SmartTag2 as a mobile accessory that offers “peace of mind.”

▲ (From left) Product planners Dalwon Kim and Kiyoung Kwon

“We’ve improved the product’s features with a strong focus on enabling users to conveniently locate their lost valuables from a distance,” said Kim. “I’ve heard of cases where the Galaxy SmartTag was used to catch thieves and prevent other crimes, which made me very proud as a product planner. We will continue to do our best to create products that users can continuously rely on wherever they go.”

“I hope that the Galaxy SmartTag2 can become an integral part of people’s lives,” said Kwon. “I want the Galaxy SmartTag to be the first solution that crosses people’s minds when they need to find their lost belongings.”

Summary

• Determine location of nearby Galaxy users through Galaxy SmartTag regardless of distance
• Battery life extended to 500 days
• Find lost items from a short distance with UWB technology-based Compass View feature
• Newly added Lost Mode feature
• Discover unregistered Galaxy SmartTags and prevent unauthorized location tracking
• 23% (23 out of 100) of Galaxy SmartTag owners use more than two

[1] The Galaxy SmartTag2 is rated as IP67. Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use or soapy water. Water and dust resistance of device is not permanent and may diminish over time.

[2] For the Galaxy SmartTag2, Samsung account log-in and registration on SmartThings Find is required. The Galaxy SmartTag2 needs to be paired with ultra-wideband (UWB)-enabled Galaxy smartphones with Android 11 or higher to fully function. Accuracy may be reduced if there’s an obstacle between you and the tag, such as when the tag is inside a drawer, behind a wall or in a car.

[3] Contact information and message shown on Lost Mode must be registered beforehand on the SmartThings app.

[4] Battery life is based on results from internal lab tests for typical usage pattern scenarios conducted by Samsung. Tested with results from a pre-release version of the device using inbox CR2032 battery. Actual battery life may vary depending on different usage patterns, environmental conditions, the replacement battery manufacturer, and other factors.

[5] Non-Power Saving Mode, expected battery life under typical usage conditions is up to 500 days. Power Saving Mode is limited to basic Bluetooth finding functions (for example, Search Nearby signal indicator and map).

[6] Non-Galaxy users can access the “Unknown tag alerts” feature in the SmartThings app’s settings.

[7] Users must have the “Unknown tag alerts” feature activated to receive notifications of unregistered Galaxy SmartTags.

As an open ecosystem that empowers users to define their experience according to their priorities, Galaxy has always stood for choices. From a security and privacy perspective, I believe Galaxy has a duty to give users more say over how they are protected. Having options encourages you to think about what’s really right for you. That’s the philosophy behind Auto Blocker, introduced as part of One UI 6.

Auto Blocker is a package of additional security measures and the latest to join Galaxy’s stable of security and privacy innovations. Just as there is not one single type of cyber threat, there should never be just one approach to security. That’s why Auto Blocker’s safeguards are wide-ranging; it gives users more ways to stay safe, on their terms and with minimal effort.

Let me put it another way: Galaxy lets users set their own boundaries without building a wall around them.

Boundaries, Not Walls

One of Auto Blocker’s features is the ability to enable or disable sideloading. This is the act of installing an app that’s not available on official platforms, such as Google Play or Galaxy Store. Sideloading is hugely popular as there are many benefits for users, including enhanced customization and control over their device’s functionality.

There are entire online communities full of advice and testimonials, dedicated to safe and responsible sideloading, and to new ways of using Galaxy devices that open up exciting possibilities. For those who fully intend to sideload, they won’t notice any change with One UI 6 because Auto Blocker is off by default. Then, what’s the benefit of opting in?

We constantly look out for new threats, and it is increasingly common to see social engineering attacks like voice phishing. This is when an attacker doesn’t target a device, but targets users and aims for human error. For example, if someone called your mother pretending to be from the bank, and they scam her into installing malware. With Auto Blocker activated, such an attempt would be detected and stopped.

So, for those not in the habit of extensive device customizations, turning on Auto Blocker represents additional and effortless peace of mind. And those who love to customize are entirely unaffected. Not only is Galaxy an ecosystem that empowers informed choices, but it is also one that adapts to changes in the digital landscape. Galaxy means the freedom to set your own boundaries – and move them when you wish.

A Complete Package

The option to toggle sideloading is just one part of Auto Blocker, which is packed with other safeguards and effortlessly protects users in other likely scenarios.

Imagine you’re charging your smartphone at an airport or any other public space. Maybe you’re distracted and someone takes the opportunity to grab it, attempting to break into it via the USB port while the device is physically accessible to them. Fortunately, Auto Blocker prevents commands and installations via USB cable, which makes it tough for anyone to physically override your device’s security.

Auto Blocker assures users that they can safely use their favorite apps or try new ones. It turns on app security checks, which look out for potential malware.[1] It also opens up the Message Guard feature, which prevents Zero Click exploits to popular third-party messaging apps, including Messenger, Telegram, KakaoTalk and WhatsApp.

One Part of a Secure Ecosystem

Auto Blocker is just one of the many security innovations we’ve been working on. To further improve protection, we’ve updated the Security and Privacy Dashboard on Galaxy devices – so it’s easier for users to see and control what happens to their data.

We’re also bringing our strongest hardware-based security innovations to more devices with the expansion of Knox Vault to additional smartphone models and other non-mobile product categories. Looking ahead, we’ve updated Knox Matrix – our vision of a future where connected devices can protect one another. Furthermore, we’ve introduced an easier and more convenient way to log in to devices.

By offering more ways to be secure, in more places and on more devices, we’re providing users with greater convenience and greater choice in how to live their lives. Ultimately, isn’t that what everybody wants?

Click here for more on all of Samsung’s security innovations announced at SDC23.

[1] Currently not available on US carrier models.

Samsung Electronics Co., Ltd. today introduced Auto Blocker, a new security tool for Samsung Galaxy users designed to keep their devices protected in the way that best fits their lifestyle.

Recently released on One UI 6 as part of Samsung Galaxy’s expanded arsenal of security and privacy innovations, Auto Blocker is an opt-in package of additional security measures that gives users more choice as they explore the customizations enabled by Samsung Galaxy’s open ecosystem.

Putting the Choice in Users’ Hands

“At Samsung we constantly strive to keep our users safe from security attacks, and with the introduction of Auto Blocker users can continue to enjoy the benefits of our open ecosystem, knowing that their mobile experience is secured,” said Dr. Seungwon Shin, EVP & Head of Security Team, Mobile eXperience Business at Samsung Electronics. “We always seek to empower our users to choose for themselves what best suits their needs – rather than us deciding on their behalf, and Auto Blocker is no exception to that.”

One of Auto Blocker’s features is the prevention of app installations from unauthorized sources,[1] known as sideloading. There are many benefits to intentional sideloading, such as enhanced customization and control over a device’s functionality. Those who love to safely sideload will experience no change as the feature is off by default. For those not in the habit of sideloading or extensive customization, activating Auto Blocker can provide additional peace of mind by stalling the rise of social engineering attacks like voice phishing, where attackers could talk users into installing malicious software.

Auto Blocker has a range of additional controls, including turning on app security checks[2] to help detect potential malware and prevent harmful commands and software installations by USB cable. This can help protect users in a situation where someone has physical access to their device, like when charging a phone at an airport.

With this feature also comes an update to Message Guard, which mitigates Zero Click attacks, or direct image messages hiding malicious code. Initially launched for messaging apps from Google and Samsung, it now can help protect users using popular third party apps.[3] This way, users have greater choice over the apps they can safely use.

Pushing the Industry Forward With New Security Standards

Samsung sets the foundation for a safer, more secure mobile experience for Galaxy users, and Auto Blocker takes this one step further by combining industry-leading security standards with user choice to allow customers to control their device their way. As the latest feature to be added to Samsung’s suite of security and privacy innovations, Auto Blocker further optimizes the mobile experience for users across the Galaxy ecosystem.

Auto Blocker is available now on Samsung Galaxy devices compatible with One UI 6.

For more information about One UI, go to: https://www.samsung.com/my/one-ui/

To learn more about Samsung, please visit: https://www.samsung.com/my/

[1] Authorized sources include Google Play and Galaxy Store.

[2] Currently not available on US carrier models.

[3] Messenger, Telegram, KakaoTalk, WhatsApp.

Read on to learn about some of the main innovations covered at SDC23 that are enhancing users’ lives.

Enriching Customer Experiences: Innovating Platforms and Enhancing Ecosystems

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the event by highlighting how the growing number of Samsung devices around the world drives innovation within the company.

“Over 500 million Samsung products are sold every year, and the number of people using Samsung accounts exceeds 600 million. To us, this is both a huge asset and a profound responsibility,” he stated. “Samsung’s innovations connect countless people, products and services. I believe that if you join this journey of innovation, we can create greater opportunities and a brighter future together.”

Touching on the main advancements to Samsung’s suite of devices and applications — including the SmartThings ecosystem, Bixby virtual assistant, Samsung Knox security platform and more — Han expressed how collaboration has helped bring many of the company’s products to life.

“The possibilities we can realize together are endless because as developers, we share the engines of innovation and collaboration,” he said.

Building Meaningful Home Experiences Through Enhanced Partnerships

Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics, discussed Samsung’s ongoing commitment to increasing interoperability between devices and expanding the SmartThings home ecosystem — focusing on the company’s support for open home standards such as Matter and the Home Connectivity Alliance.

“We are building experiences that promote the whole family’s well-being by keeping us all connected during the busyness of everyday life,” she said.

Through Multi Hub Network and SmartThings Home API, Jung showcased the newest additions to the SmartThings platform that provide access to a growing list of devices, apps and services. By utilizing its wide network of partnerships and tapping other industry leaders, Samsung aims to enable users to live more digitally integrated lives – both inside and outside their homes.

Bixby: Setting a New Standard for the Samsung Ecosystem

Enhancing at-home experiences means using the most advanced technologies to tailor them to each user’s needs and tastes. Anil Yadav, Head of Bixby Lab at Samsung Research[1]  America, underlined Samsung’s future vision for Bixby and how the company is working to create more intelligent and comfortable spaces for the future.

Thanks to deeper home integration, Bixby will intuitively respond to users’ commands based on their unique preferences — making smart homes that much smarter for individuals and their families. Additionally, Bixby will seamlessly route user commands to the appropriate device, creating a harmonious multi-device home ecosystem.

“This combination of personalization and adaptation ensures that every interaction with Bixby will be optimized, easy and convenient,” he said.

Providing a Safe, Secure and Convenient Cross-Device Environment

Since multi-device networks can be prone to hacks and breaches, forward-thinking security solutions are more necessary than ever. With this in mind, Samsung has been reinforcing its security solutions to anticipate evolving digital threats.

Shin Baik, Engineer of Security Team, Mobile eXperience (MX) Business at Samsung Electronics, emphasized the need for comprehensive security solutions in an expansive and highly connected device network.

“It’s time to look beyond today’s solutions and start building a better-protected future,” he said.

Baik spotlighted the company’s proprietary security innovations containing the latest features. These include:

Samsung Knox Matrix — which comes with updates to Credential Sync — enabling end-to-end encryption to backup or restore data on the Samsung Cloud. If a server is compromised or account details are stolen, user data is protected as data can only be encrypted or decrypted through the user’s device.

Mobile devices with One UI 6 will have access to passkeys — a digital credential technology that uses biometric recognition as authentication on websites and applications — marking a significant step towards a password-less future.

Beyond flagship mobile devices, Samsung Knox Vault is being expanded to Samsung Neo QLED 8K TVs in 2023, and Galaxy A series smartphones that launch with One UI 6 or later[2] in 2024 — protecting more customers and their devices.

Tizen Reboot: Paving the Path for the Decade Ahead

Hobum Kwon, Vice President of Platform Team at Samsung Research, unveiled advancements to Tizen, Samsung’s Linux-based open-source operating system, and how the company is rebooting it for a new generation of devices.

“We’re always thinking of how to expand the Tizen Ecosystem — and as a result, the platform has a reliable and adaptable architecture built on our commitment to open innovation,” he said.

Recently, Samsung expanded Tizen to operate on new home appliances with larger displays, such as washing machines and ovens, to enrich the user experience by providing graphic information, convenient UI and useful video content. Alongside the expansion of applicable product lines, Samsung will boost developer support through a unified Tizen Software Development Kit (SDK) that includes a 2D and 3D combined graphics engine and a new Samsung Experience Services feature.

Tizen Screen: Your Window to a World of Possibilities

Bongjun Ko, Executive Vice President of Application Software R&D Group, Visual Display (VD) Business, revealed how Samsung is elevating the Tizen TV experience for users in their day-to-day lives.

“Whether it’s through a TV or smartphone while you wait for your train, these screens are part of our daily lives,” he said. “This is why we, at Samsung, are always innovating to deliver best-in-class experiences with Tizen, starting with the biggest screens in your home.”

Ko shared that Samsung Gaming Hub is now available on a variety of Tizen-supported screens such as The Freestyle 2^nd Gen and Odyssey Neo G9 as well as 2022 and 2023 Samsung Smart TVs. Taking social interaction to new heights, Chat Together connects users with friends in chat rooms while they are watching their favorite shows, movies and sports. What’s more, the platform is adding Relumino Mode to Samsung TVs to create a more accessible and immersive viewing experience for those with low vision.

Tizen is opening its doors to a broader ecosystem of partners and developers, offering robust support and a dynamic environment to revolutionize how people connect, play and interact via screens.

Expanding the Galaxy Experience With One UI 6

One of the main highlights was the reveal of One UI 6, a transformative user experience designed for Galaxy devices. Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience (MX) Business, introduced this innovative upgrade, focusing on enhanced usability and intelligent photo and video editing. One UI 6 includes a fresh, intuitive look and feel with a revamped Quick panel, redesigned app interfaces and a stylish, exclusive typeface: One UI Sans.

Additionally, One UI 6 will analyze photos in the Gallery using AI features — such as Photo Remaster and Object Eraser — to suggest the most relevant editing options, helping users enhance their photos quickly and more precisely. Likewise, with Samsung Studio and its multi-layer video editing features, users have greater control when editing their content to freely add effects such as text, stickers and music with the video editing timeline.

Jeong also announced the highly anticipated Galaxy SmartTag2. With a compact design, improved battery life and IP67 rating for dust and water resistance, the SmartTag2 is set to redefine how users keep track of their belongings — giving more people greater peace of mind.

Building a Digital Health Ecosystem Through Connected Care at Home

Hon Pak, Vice President of Digital Health Team, Mobile eXperience (MX) Business, highlighted the importance of fostering strong connections among devices, data, consumers and services for more optimized digital health experiences.

“Our vision for Samsung Health is to build a healthier future for everyone,” he said. “It starts from the same place where many of you started your day today — at home.”

Samsung’s vision is recognized through strategic partnerships aimed at strengthening the digital health ecosystem. Samsung Privileged Health SDK provides access to the Samsung BioActive Sensor, giving partners increased flexibility to develop powerful, health-sensing capabilities in their applications. Samsung Research launched Samsung Health Stack 1.0 to support researchers with critical tools to advance their studies. The App SDK included in Samsung Health Stack 1.0 provides developers with the building blocks to streamline participant data collection, and Web portal provides researchers with a dashboard to monitor and manage research progress in an organized and easily readable way.

Additionally, Samsung partnered with the MIT Media Lab to focus on cutting-edge research in sleep and mental health monitoring. Together, they will develop novel, scientifically validated and accessible solutions that help people sleep better and improve their health, well-being and daytime performance. The collaboration highlights Samsung’s commitment to bolstering the wellness industry and enhancing the lives of users.

Savoring the Future of Cooking With Food AI

Nick Holzherr, CEO of Whisk, Head of Samsung Food Platform, expressed how new AI-enabled customer experiences will help people not only eat better but also make “Food Your Way.”

Samsung Food makes it easier for users to share their favorite dishes with the community and follow their favorite food content creators. With the app, users can explore new levels of customization and convenience in the kitchen, from grocery shopping and personalized recipe recommendations to automated cooking settings.

“Over the coming year, we’ll continue to grow our device connectivity across Samsung’s appliances, watches and phones,” he said. “I’m super excited about how we can bring software and hardware together to create value for our Samsung customers!”

Smarter Living, Every Day

To close out the presentation, JH Han returned to the stage to offer a final word on the company’s vision for the future of hyper-connected living. Leveraging its industry partnerships, Samsung is committed to redefining how individuals interact with technology — striving to make daily life more connected and convenient for users everywhere.

“Samsung’s new products and technologies need to be anchored by a solid ecosystem,” he said. “We are committed to fostering mutual growth with all the developers and partners here.”

Watch the video below to see the complete recording of the SDC23 keynote.

[1] Serving as Samsung Electronics’ advanced R&D hub, Samsung Research leads the development of future technologies for the company’s Device eXperience (DX) Division.
[2] Samsung Knox Vault availability may vary by model.

Samsung Newsroom sat down with five prominent SDC23 speakers to delve deep into some of the company’s updates and how they add convenience to and revamp the user experience.

SmartThings and Matter: Offering an Even Better Connected Experience

Charles Kim of the SmartThings Team highlighted the updates to Samsung’s SmartThings home ecosystem, including expanded support for Matter devices, and discussed how SmartThings is leading the new era of smart homes through its advanced multi-device network.

Q. SmartThings has been working hard to create a hyper-connected experience for customers based on seamless interoperability with third-party devices. Could you discuss a few of the most notable announcements unveiled during this year’s SDC?

Matter stands as the universal IP-based communications protocol for smart home IoT devices, and is supported by major corporations all over the world. When it comes to expansive smart home experiences, Samsung has been at the forefront of widening its device network, which was furthered by its added support for Matter devices beginning last year. To expand on this, we are now offering an enhanced Matter-compatible ecosystem that will allow developers to create new apps, hubs and clouds.

One of our first steps is to expand the application of Matter to a broader range of devices and introduce new features to these devices to enhance its capabilities. These features include adding control functionalities for Matter-compatible devices, which support Matter Bridge[1] devices as well as over-the-air (OTA)[2] and Multi-Hub Network.[3] One of Matter’s key advantages is its compatibility with various platforms from different companies. As such, it facilitates easier usage of the Multi-Admin[4] feature, allowing administrators to efficiently control multiple devices simultaneously from a single platform.

To take innovation further, we plan to introduce an Application Programming Interface (API) for controlling Matter devices via the SmartThings Hub — making it easier for developers to utilize Samsung’s platform. In addition, the Software Development Kit (SDK) will allow the seamless integration of Matter devices within the SmartThings platform.

We hope that this will empower more developers to deliver new, advanced services to users that utilize Matter devices within the SmartThings platform.

Q. How will SmartThings contribute to the evolution of smart homes in the future?

Our vision for SmartThings encompasses various dimensions of home automation. Currently, users can control Samsung and third-party IoT devices in their homes through SmartThings, which gives them the ability to optimize and automate certain functions among connected devices. Looking forward to the future, smart homes are poised to elevate personalized home experiences by harnessing the power of device-connected AI and machine learning, which will deliver users ultra-personalized home services that meet their unique needs and preferences.

One of these future-forward settings is Ambient Sensing, which recognizes the space the user is in and automatically adjusts to the user’s preferred settings. Additionally, we intend to advance Edge Computing technology to ensure a stable and secure connection experience for users, enabling SmartThings to serve as a main hub for such services. Our aim is to help users enjoy a higher quality of life, and we will continue enhancing SmartThings in order to achieve this goal.

HDR10+ GAMING: Delivering a Perfectly Immersive Gaming Experience

Alongside the rapid expansion of the gaming market came an increased demand for an enhanced gaming environment. In line with these trends, Samsung has been working with leading game content companies to develop advanced visual technologies, setting a standard for the industry. Suzie Hyun of Samsung Research America spoke about HDR10+ GAMING.

Q. As game image quality technology continues to advance, what are the advantages of using HDR10+ GAMING while playing games?

In comparison to the conventional Standard Dynamic Range (SDR) format, High Dynamic Range (HDR) displays images at a higher brightness, greater contrast and with a wider color range — accentuating all on-screen details and making gameplay even more immersive.

From the standpoint of a developer, an ideal HDR gaming experience provides jaw-dropping realism, fully immersing users in the heart of the action. Equipped with HDR10+ GAMING technology, game creators are able to provide next-level immersion, drawing users deeper into the game world.

On the user side, HDR10+ GAMING technology automatically sets the game and display to optimal HDR settings, ensuring a consistent, stunning and engaging gaming session from start to end.

Q. How is HDR10+ different when watching videos and gaming?

HDR10+ GAMING technology delivers cutting-edge gaming experiences by combining ultra-responsiveness, an important factor for ideal gameplay, with leading image quality optimization technology. Equipped with these advanced technologies, HDR10+ GAMING provides immersive gaming experiences and allows users to experience the content as the game creator intended.

The Software Platform Innovation for Home Appliances: Tizen

The Tizen operating system will be extended and is set to be integrated into a broader range of home appliances. SeongIl Hahm of the S/W Development Team explained Tizen and its distinguished services that upgrade user experiences.

Q. What role does Tizen play in home appliances?

The landscape of home appliances has undergone a remarkable transformation, expanding beyond customers’ imagination. With the integration of the latest AI technologies, these appliances can perform a variety of unique functions. For example, appliances can detect food, the user’s voice and presence using high-tech cameras, microphones and Neural Processing Units (NPUs).

In driving these innovations forward, Tizen — Samsung’s open and flexible operating system (OS) ­— will help evolve home appliances and expand their capabilities. Samsung plans to expand Tizen to home appliances equipped with even larger screens than before, which will allow users to intuitively check the status of their devices and control them, as well as monitor other devices connected to SmartThings.

Tizen not only supports network, multimedia, web and security capabilities, but it also offers flexible software performance based on different hardware modules across product lines. It provides a web and development environment that is most commonly used by developers so helps them to adopt services easier.

Q. During SDC23, new technologies such as on-device AI and AI Home Edge Hub were introduced. How will these advancements elevate the capabilities of home appliances?

On-device AI-support signifies the integrated AI engine within home appliances, supporting round-the-clock deep learning inference. Home appliances generate a wealth of information, far beyond what users may realize. Learning from this information can significantly improve the user experience. Examples of AI functionalities include how refrigerators and air conditioners can save energy by predicting the temperature, how vacuum cleaners adjust the cleaning mode according to the floor type, and how washers and dryers can optimize laundering according to the clothing material.

Another important consideration that AI performance levels vary among different home appliances led us to work on developing AI Home Edge Hub. By device-to-device sharing of AI capabilities, it significantly enhance the performance of each device.

To illustrate this, let’s imagine that an AI inference task was delivered to the Family Hub, which is the most smart appliance nearby. Upon receiving this information, the Family Hub transmits it to the robot vacuum cleaner, which then notifies the user when the cleaning process is complete.

Many of these futuristic scenarios will become realizable through cutting-edge software innovation.

Samsung Privileged Health SDK: Helping the Development of Advanced Digital Health Services and Solutions

Incorporating essential features such as sleep, fitness, mental health services and health indicator monitoring, Samsung Health has firmly established itself as a comprehensive health solution. Sungchull Lee of the Health S/W R&D Group presented Samsung Privileged Health SDK, which offers users an unparalleled digital health experience.

Q. Could you introduce some of the main developers and partners that are using Samsung Privileged Health SDK?

With the Samsung Privileged Health SDK, Samsung aims to support developers and service providers in developing more sophisticated and advanced digital health services and solutions.

Developers and service partners around the world have expressed their interest in utilizing Samsung Privileged Health SDK and many are using it to develop apps. Interested parties can apply to the Partner Program via the official Samsung Developer website and can begin developing and utilizing the platform’s suite of tools once approved.

According to data measured on the Galaxy Watch’s BioActive sensor, our SDK partners span across a variety of digital healthcare fields — including heart health monitoring, remote patient monitoring, mental health services, worker healthcare and digital therapeutics. Moving forward, our primary goal is to strengthen Samsung Privileged Health SDK’s role as a health platform and expand its ecosystem to support the sustained growth of our partners.

Q. What are the strengths of the Samsung Privileged Health SDK, and how can digital health services harness its capabilities?

Samsung Privileged Health SDK offers a convenient and consistent development environment, as developers can measure biometric information through the Galaxy Watch’s BioActive sensor.

Within the Samsung Privileged Health SDK, there is a range of data types available for service research and development, including the Galaxy Watch’s specialized functions — body composition and skin temperature measurement. Additionally, the platform incorporates an advanced batching method, which aggregates data for a certain period of time to ensure both efficient data measurement and minimal battery consumption.

The skin temperature measurement function, for example, can be used to improve sleep habits, predict the menstrual cycle, estimate exercise intensity and so on, whereas the inter-beat interval can calculate stress index, detect sleep stages and monitor irregular heart rate.

Samsung’s commitment to enhancing SDK’s capabilities persists, and it will continue to provide a consistent and simple API with samples to make it easier for developers to utilize.

Samsung Health Stack: Contributing to Broadening the Digital Health Ecosystem

Amidst increasing adoption of digital tools and software for medical research within the healthcare industry, Eric Song of Samsung Research’s Data Services Lab introduced Samsung Health Stack — a groundbreaking open-source tool designed to simplify the management and analysis of health research.

Q. Samsung Health Stack was first unveiled at SDC last year, and subsequently released version 1.0 this year. What objectives does Samsung aim to accomplish with Samsung Health Stack?

Looking at recent trends in the IT industry, a variety of wearable devices are rapidly evolving. In the same regard, sensor technology that can be deployed is advancing at a swift pace.

Alongside these technological advancements, the concept of “digital therapeutics” has gained traction within the healthcare industry. Many organizations are actively seeking to treat diseases in novel ways, including the use of software to further these aims. The goal of Samsung Health Stack is to make it easier for medical researchers, who may be unfamiliar with IT systems, to safely access and utilize digital health information.

Additionally, as an open-source project, Samsung Health Stack seeks to dismantle the barrier between medical researchers and the field of digital technology field, laying the groundwork for the development of the digital health industry.

As it supports developers and researchers in the field, Samsung Health Stack will contribute to the establishment of a digital health ecosystem for both Samsung and the broader healthcare industry.

[1] Technology that enables devices with multiple connection protocols, such as Zigbee and Z-Wave, to connect to Matter and allows Matter and non-Matter devices to communicate.
[2] A function that supports firmware updates of Matter devices.
[3] A function that connects Samsung’s various hubs on a single platform.
[4] A function that controls Matter devices and multiple connected platforms simultaneously and shares the device’s status with users.

“The strongest security and privacy innovations can help protect your everyday mobile experience as well as your device,” said Dr. Seungwon Shin, EVP & Head of Security Team, Mobile eXperience Business at Samsung Electronics. “We strive to keep more users safe in more ways than ever, and our latest security innovations mean users can live life with greater options and less effort — so life can truly open up possibilities, now and for years to come.”

Secure Convenience in a Connected World

The release of One UI 6 on Galaxy devices and an update to Samsung Knox Matrix[1] work to further realize Samsung’s vision of a future where connected devices can protect each other within an ecosystem.

Last year, we announced that Knox Matrix would support Trust Chain, which will enable connected devices to intelligently monitor each other for security threats, and send notifications to other devices if one is ever attacked. This meant that if a hacker were to target a device, Knox Matrix could detect the threat and isolate that device from other devices to keep the rest of the system safe.

At SDC23, Samsung is announcing updates to another key element of Knox Matrix — Credential Sync, which can help protect sensitive information as it moves between multiple devices, such as Samsung Galaxy devices, TVs and Family Hub refrigerators. With the introduction of One UI 6, Credential Sync brings users an easy and secure way to sync their identities and credentials between their Samsung devices. Also now available within Credential Sync is end-to-end encryption of backed-up and restored Samsung Cloud data.[2] This ensures the data can only be encrypted or decrypted on a user’s devices, meaning nobody can see it but the user — even if a server is compromised or account details are stolen. Starting early 2024, Samsung Galaxy devices will also implement end-to-end encryption when users sync their data with Samsung Cloud.[3]

As part of Credential Sync, Samsung has also developed new ways to manage and secure identities and credentials for a future hyperconnected world in the form of passkeys: digital credentials that can be used as authentication for websites and apps. Through One UI 6, Samsung Pass has been updated with the ability to use passkeys,[4] marking a significant step towards a passwordless future where passkeys replace traditional passwords to provide an experience that is:

• Faster: Users can save time on typing their account username into their device by instead quickly selecting the account they wish to sign into
• Easier: Once passkeys are registered, users can easily switch over to a new connected device with no requirement to sign up all over again
• More secure: Passkeys only work on users’ registered websites and applications, ensuring protection against phishing attacks from malicious sites or apps

Knox Matrix realizes this revolutionary step in the evolution of passwords by enabling a convenient way to share passkeys across multiple devices without sacrificing security. Based on FIDO’s international standards, passkeys enable users to use Samsung Pass on their smartphone to sign into apps and websites through biometric sensors, such as fingerprints. With One UI 6, passkeys are able to be held in escrow until specific conditions are met — like when a PIN, password or lock screen pattern of a user’s previous device is entered on their Samsung Galaxy smartphone. These updated escrow functions within Knox Matrix will eliminate the need for users to remember current passwords or reset forgotten ones, providing convenience and stronger security when sharing credentials between connected devices.

Powerful Security Innovations on More Samsung Devices

Besides innovating to secure the device ecosystems of the future, Samsung is also democratizing its most powerful security innovations for devices today. Samsung Knox Vault is being strengthened through the expansion beyond flagship devices to protect more customers and give them greater choice in the devices they can safely use.

Knox Vault can help protect the most critical data on a device, including lock screen information, such as PIN codes, passwords and patterns. It constructs a secure execution environment that is physically isolated from the system’s main processor and memory and is effective from the moment a user registers their lock screen — thus users can enjoy the security they need without hassle. Knox Vault can help protect users’ security keys which encrypt their private data stored in the device, ensuring total safety — even if the device is lost or stolen.

A hardware-based and tamper-resistant solution, Samsung Knox Vault was created to safeguard a user’s private data against not only software-based hacking, but also hardware attacks using high-end professional tools. Originally launched on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets, Knox Vault is being expanded to Samsung Neo QLED 8K TVs in 2023, and the wider Galaxy ecosystem including Galaxy A series smartphones with One UI 6 or later[5] in 2024.

Your Secure Ecosystem, Expanded

The wide range of powerful security measures make Samsung Galaxy devices better at ensuring user privacy, addressing the need for convenience in a hyperconnected society with the backing of a true commitment to strong user security. One UI 6 also brings updates to Galaxy’s Security and Privacy Dashboard, making it easier than ever for users to see and control what is happening to their data. The latest security and privacy innovations announced at SDC23 are built on top of Galaxy’s secure foundation: security at every level from the chips up to the apps, real-time threat detection and collaborative protection with trusted partners.

[1] Samsung Knox Matrix availability may vary by model and/or market.
[2] Availability timing may vary by app. Support of data backup and restoration for third party apps may vary depending on individual app policies.
[3] End-to-end encryption support for Samsung Cloud data sync may vary by app and/or service.
[4] Available on Galaxy devices with Samsung Pass, supporting One UI 6 or later. Passkey login is available on applications or websites that support passkeys.
[5] Samsung Knox Vault availability may vary by model.

During the keynote, Samsung introduced new ways to create safer, healthier and more sustainable experiences through its multi-device ecosystem, which has been particularly enhanced by new SmartThings connectivity features and an updated Samsung Knox Matrix. The event also spotlighted One UI 6, the latest version of its class-leading mobile user interface, featuring an array of personalized styles and new features for an all-around smartphone experience.

“Over 500 million Samsung products are sold every year, and the number of people using Samsung accounts exceeds 600 million. To us, this is both a huge achievement and a profound responsibility,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “Samsung’s technologies connect countless people, products and services. I believe that if you — our developers and partners — join this journey of innovation, we can create greater opportunities and a brighter future together.”

CEO JH Han also emphasized that sustainability and security are the foundation to all of Samsung’s latest updates, as both values are essential for innovating responsibly in a new age of hyperconnectivity.

Smart Homes More Connected Than Ever

 Samsung’s vision of the connected home is deeply rooted in SmartThings and open innovation. Since applying the Matter standard last year, the total number of SmartThings users who have connected compatible products and services has increased to over 290 million. Now, the SmartThings Home API[1] makes it easier than ever for developers to create SmartThings-based apps, and the SmartThings Context API provides new ways to leverage AI and sensing technology for better user experiences.

Samsung is embedding SmartThings Hub functionality into existing and new products, including Samsung Sound Bars and Smart TVs, so users can quickly and easily start their smart homes from their connected devices. This Multi-Hub Network also means when it’s time to replace or add a device, there is a powerful and stable network of others ready to keep the smart home continue. These experiences are enhanced further with Samsung’s work with Aqara, who joined Samsung onstage to share how its Internet of Things (IoT) sensors work with SmartThings to create more intuitive and accessible smart homes.

Samsung also announced the second-generation SmartTag2 at SDC23. With battery life lasting up to 700 days,[2] an IP67 rating for water and dust resistance and a streamlined and smaller design, the SmartTag2 can follow lost items through rain, snow, and even underground with Bluetooth Low Energy (BLE) connectivity.

Bixby is increasingly integrating with SmartThings. This year, Samsung announced more intuitive command control for multi-device environment. Now, even if multiple devices are connected in the same space, Bixby intuitively understands which device is best suited to each command, with a deeper understanding of every scenario. In the future, Bixby will evolve to provide personalized experiences with simple commands by understanding users’ languages widely and optimizing their intentions.

As a growing number of connected devices come together to build these new experiences, security and privacy is more important than ever. Last year, Samsung introduced Knox Matrix, Samsung’s blockchain-based security vision for a future wherein devices connected in an ecosystem can protect each other — as well as their users. This year, Samsung is updating Knox Matrix’s key features including Credential Sync and Trust Chain. Samsung is also bringing Knox Vault to more devices including Samsung Neo QLED 8K TVs in 2023 and select Galaxy A series smartphones that launch with One UI 6 or later in 2024. Engineered for an age of hyperconnectivity, these advancements enable greater convenience and choice for users, empowering them with added ways to safely do what they love.

Tizen OS: Maximizing Developer Opportunities

Over the past decade, Tizen has effectively powered digital screens including TVs, home appliances, monitors and signs. This year, Samsung announced that Tizen is coming to even more devices including home appliances with a 7-inch screen while also boosting experiences with on-device AI and the Home AI Edge Hub. With Home AI Edge technology, appliances with lower computing power can request AI services to the devices in the house with strong computing resource such as CPUs and NPUs. This will ultimately make all devices in the home intelligent.

Tizen is also powering Samsung’s immersive gaming experiences, including the Samsung Gaming Hub which now supports 3,000 games on the cloud platform — a 300% increase since it was launched last year. And, with HDR10+ GAMING and Samsung’s IRIS tool for graphics developers, there’s never been a better time to explore the virtual worlds of gaming on Tizen.

Tizen is also offering increased support for the rising open-source semiconductor architecture RISC-V and the programming language RUST, alongside new features like the Remote Test Lab to test apps and experiences on Samsung TV devices in the cloud.

One UI 6: Enabling Your Galaxy, Your Way

The new One UI 6 offers more ways to make your smartphone experience easier to navigate, simpler to manage and a little more you. It includes a revamped Quick panel with a refreshed, intuitive look and feel with settings grouped together for easier use. With One UI 6 a new exclusive typeface has also been introduced: One UI Sans, to improve readability on digital screens. For photos, One UI 6 analyzes the photo you are viewing and suggests the most relevant AI editing tools all within one easy to access tool. And with Samsung Studio, you can make multi-layered edits to your video like adding text, stickers, and music exactly where and when you want within the video.

With its ability to provide a personalized and intuitive user experience alongside streamlined capabilities, One UI 6 truly lets users get more out of their smartphones than ever before.

Taking Health Care to the Next Level

Samsung Electronics further used SDC23 to share its enhanced health solutions based on the power of connectivity. New digital health experiences provided by SmartThings and Samsung Food, and a personalized sleep environment are enabled through the better connection of users, devices and services. To build on these experiences, Samsung announced its continued commitment of the Samsung Privileged Health SDK, which enables developers and partners to create digital health solutions using the Samsung BioActive Sensor.

Additionally, Samsung highlighted its latest clinical research collaborations with Brigham & Women’s Hospital, the MIT Media Lab, Tulane University and Samsung Medical Center with MIT Media Lab’s Dr. Pattie Maes joined Samsung onstage.

Samsung also shared more details of its new Samsung Food service, including the Food AI and Vision AI technologies, which offer a comprehensive food experience across all connected devices. This includes a creator program for recipe-sharing and services for grocery purchases, personalized recommendations, and more. Samsung plans to offer Samsung Health integration with Samsung Food so that users will be able to receive suggestions for diet management.

Samsung invites developers, creators, partners and others to join in its commitment to open innovation and better experiences enabled by connectivity. For additional information about SDC23, please visit www.samsungdeveloperconference.com.

[1] An application programming interface (API) is software that enables two applications to communicate with each other.
[2] Battery life is based on results from internal lab tests for typical usage pattern scenarios conducted by Samsung. Tested with results from a pre-release version of the device using inbox CR2032 battery. Actual battery life may vary depending on different usage patterns, device model, or the battery manufacturer.

Samsung Electronics today announced a new Open Innovation Initiative at the Samsung Developer Conference 2023 (SDC23) in San Francisco. Collaborating with the MIT(Massachusetts Institute of Technology) Media Lab, Brigham & Women’s Hospital, Tulane University School of Medicine and Samsung Medical Center, the new research program will explore enhancements to the digital health ecosystem and new approaches to wellness. With the research findings from these collaborations, Samsung will strive to develop its technology further to support the healthcare industry, expand understanding of individuals’ minds and bodies and unlock the full wellness potential of personal devices.

“Around the world, innovation and transformational health research are being fostered by leading institutions in collaboration with Samsung,” said Hon Pak, Vice President and Head of the Digital Health Team, MX Business at Samsung Electronics. “In addition to our own deep investments in health research, we are sourcing exemplary, talented industry leaders to collaborate with. We are excited to be working with prestigious institutions to explore new health technologies and novel perspectives on wellness.”

Discovering Deeper Sleep With the MIT Media Lab

In collaboration with the MIT Media Lab, Samsung aims to explore new digital profiles for monitoring and improving sleep.

“There’s an ever-growing understanding of how poor sleep negatively impacts both individuals and society at large. Wearable sleep tracking solutions may provide many potential offerings to improve our sleep in the future,” said the MIT Media Lab Professor Pattie Maes, who is also a principal investigator on the collaboration. “We want to go beyond what is currently possible — to investigate more unique sleep profiles, to better personalize sleep interventions for users, and to explore better models for sleep regularity, homeostasis and circadian rhythm.”

Quantifying Resilience and Frailty With Brigham & Women’s Hospital

By examining Galaxy Watch biometric data, Samsung will work with Brigham & Women’s Hospital to explore how clarifying the twin concepts of resilience and frailty can build more effective, personalized pictures of individuals’ health.

“Through our work with Samsung, we are exploring how to put concepts like resilience and frailty into quantifiable terms and investigate how seemingly disparate physiologic systems affect each other,” said Dr. Bruce Levy, Interim Chair, Department of Medicine and Chief, Division of Pulmonary and Critical Care Medicine at Brigham & Women’s Hospital. “We aim to give people actionable insights to maximize their resilience from a stressor, leveraging wearable sensors technology, which offers a unique opportunity to map individual trajectories of recovery or deterioration.”

Confronting Cardiovascular Disease With Tulane University School of Medicine

In partnership with Tulane University School of Medicine, Samsung will utilize the Galaxy Watch’s BioActive sensor to monitor a range of cardiovascular disease indicators.

“Cardiovascular disease is the leading cause of death worldwide,” said Dr. Nassir Marrouche, principal investigator of the study and Director of the Tulane Research Innovation for Arrhythmia Discovery at Tulane University School of Medicine. “By combining our extensive expertise in cardiovascular disease, Samsung’s BioActive sensor technology and data-driven machine learning approaches, we aim to unlock a significant, latent body of data to help better predict who’s at risk for hospitalization, get them treatment faster and ultimately improve health outcomes.”

New, Multi-Domain Approaches With the Samsung Medical Center

Working closely with the Samsung Medical Center, Samsung is researching multi-domain healthcare with the aim of developing an integrated analysis data platform and advanced algorithms for abnormal symptom notification.

“This new collaboration will study new methods and systems spanning heart health, sleep and mindfulness utilizing personalized dashboards and dynamic, multi-domain platforms,” said Seung Woo Park, President and CEO, Samsung Medical Center. “Leveraging both Samsung’s comprehensive services and wide operational capacity and Samsung Medical Center’s expertise and clinical research facilities, the partnership aims to develop an algorithm and build a platform to better monitor and give insights on users’ heart health, sleep, mental health and more.”

Through these efforts, Samsung hopes to discover new possibilities for wearables in digital health and deliver diverse and enhanced health services for users and beyond. Samsung will present more details about the Open Innovation Initiative, its expansive health and wellbeing ecosystem and more as part of SDC23.

About Brigham & Women’s Hospital
Brigham and Women’s Hospital is a founding member of Mass General Brigham and a teaching affiliate of Harvard Medical School. With nearly 1,000 inpatient beds, approximately 50,000 inpatient stays, and over 2.6 million outpatient encounters annually, clinicians across the Brigham provide compassionate, high-quality care in virtually every medical and surgical specialty to patients locally, regionally, nationally and around the world. An international leader in basic, clinical and translational research, Brigham and Women’s Hospital has nearly 5,000 scientists, including physician-investigators, renowned biomedical researchers and faculty supported by nearly $750 million in funding. The Brigham’s medical preeminence and service to the community dates to 1832, with the opening of the Boston Lying In, one of the nation’s first maternity hospitals designed to care for women unable to afford in-home medical care. Its merger with the Free Hospital for Women resulted in the Boston Hospital for Women in 1966. In 1980, the Boston Hospital for Women, the Peter Bent Brigham Hospital and the Robert Breck Brigham Hospital officially merged to become Brigham and Women’s Hospital. With nearly 21,000 employees across the Brigham family — including the Brigham and Women’s Physicians Organization and Brigham and Women’s Faulkner Hospital — that rich history is the foundation for our commitment to providing superb care for some of the most complex cases, pursuing breakthroughs in biomedical research, training the next generation of health care providers and serving the local and global community.

About Tulane University School of Medicine
Founded in 1834 to lead the advancement of science and the treatment of disease, Tulane University School of Medicine continues that mission today. Tulane aims to be a distinctive, preeminent research-intensive medical school, transforming health through discovery, lifelong learning and patient-centered health care.

About Samsung Medical Center
Samsung Medical Center (SMC) is one of Korea’s most renowned hospitals committed to excellence in providing the highest quality,

compassionate care and service to patients. SMC is leading the new digital & personalized hospital culture in Korea by being the innovative provider of high-tech medical services and providing patient-oriented medical services in the genuine sense. Please visit the www.samsunghospital.com.

“We are constantly looking at ways to make people’s lives more convenient through Samsung Galaxy’s industry-leading innovations,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics. “With the Galaxy SmartTag2, we set out to make sure Samsung Galaxy users can find their belongings in an easy and intuitive way. With an enhanced finding experience and a longer battery life, Galaxy SmartTag2 will provide users with greater peace of mind for longer and in more situations.”

Intuitive Features Make Finding Lost Items Easier Than Ever[1]

Galaxy SmartTag2’s brand-new Lost Mode[2] allows users to input their contact information via a message. Then, anyone who discovers an item with a Galaxy SmartTag2 attached can use their smartphone to scan the tag and see the owners’ message and contact information. This means a Galaxy SmartTag2 attached to a pet’s collar is now a convenient way to ensure the pet owner’s phone number is always there, in most places where the pet might wander. Lost Mode works with any mobile device with NFC reader and web browser.

Galaxy SmartTag2 now provides an improved Compass View feature, enhancing the user experience by providing arrows to show the direction and distance of the Galaxy SmartTag2 in relation to the user. This mode is available on any UWB-supported Galaxy smartphone, such as the Galaxy S23 Ultra[3].

The SmartThings Find app has also been upgraded, with newly registered Galaxy SmartTags that now installs a shortcut to the app on the user’s smartphone, allowing users to launch SmartThings Find more quickly. Additionally, the app now features a full screen map view and an intuitive interface, making the user experience even more seamless.

Finally, when switching Galaxy smartphones, SmartTag2 now automatically re-syncs your Galaxy smartphone using your Samsung account.

New Modes Mean Longer-Lasting Battery[4]

Users can now enjoy Galaxy SmartTag2 for longer with the brand-new Power Saving Mode, available alongside an improved Normal mode. For users who rely on SmartTag to continually track items, Power Saving Mode is the perfect option to maintain battery life while ensuring you can keep an eye on your things. With Power Saving Mode, Galaxy SmartTag2’s battery now lasts up to 700 days, more than twice as long as previous Galaxy SmartTag models. Even in Normal Mode, battery life is now extended to 500 days, a 50% increase on previous models. With the flexibility to switch between two modes, users can track their valuables – from car keys to bikes – for longer.

Sleek Design Adapts to Even More Conditions and Brings More Use Cases

Galaxy SmartTag2’s new compact size and ring-shaped design was created with ease of use in mind. The large metal loop enhances product durability by using metal on the inside of the ring for greater resilience that can support accessories such as clips and keyrings. These accessories can also attach to bags and luggage.

Galaxy SmartTag2 also supports a new pet walking mode, making it easy for users to log walks with their furry friends.

Peace of Mind, Repackaged

Galaxy SmartTag2 retains many of the popular features from Galaxy SmartTag and Galaxy SmartTag+. It takes advantage of both Bluetooth Low Energy (BLE) and UWB capabilities, leveraging Augmented Reality (AR) Find technology to visually guide users toward their item using their Samsung Galaxy smartphone camera. In addition, Galaxy SmartTag2 works within maximum Bluetooth range of 120 meters.

Samsung remains committed to securing the privacy of Samsung Galaxy users, with the device’s location only to be made available with the user’s permission. SmartThings Find also encrypts user data and is supported by Samsung Knox for an extra layer of security. Furthermore, disabling Lost Mode immediately hides the owners’ contact information and wipes the message left by the owner from the device.

For Samsung Galaxy users, SmartThings Find can also provide security through its “Unknown tag alerts” feature. This feature alerts users of any unauthorized tracking by sending them a notification if SmartThings Find detects an unknown SmartTag following them. This helps protect users and prevent against the abuse of location tracking services.

Galaxy SmartTag2 also works seamlessly with SmartThings Station, which is integrated with SmartThings Find – serving as an always-at-home device scanner – helping users keep track of valuables that have a SmartTag attached. SmartThings Station will notify users of the location of their tagged item – from personal items like TV remotes, wallets, keys and registered devices like smartphones, tablets, watches and earbuds. Pet owners will also receive an alert when a tagged collar moves too far from the SmartThings Station, helping them keep furry friends close to home.

For more information, please visit: https://www.samsung.com/my/mobile-accessories/galaxy-smarttag2-black-ei-t5600bbegww

[1] For Galaxy SmartTag2, Samsung account log-in and registration on SmartThings Find is required. Galaxy SmartTag2 needs to be paired with ultra-wideband (UWB)-enabled Galaxy smartphones with Android 11 or higher to fully function. Accuracy may be reduced if there’s an obstacle between you and the tag, such as when the tag is inside a drawer, behind a wall, or in a car.

[2] Contact information and message shown on Lost Mode must be registered beforehand on the SmartThings app.

[3] Current Galaxy products that support UWB include Galaxy Note20 Ultra, Galaxy S21+, Galaxy S21 Ultra, Galaxy S22+, Galaxy S22 Ultra, Galaxy S23+, Galaxy S23 Ultra, Galaxy Z Fold2, Z Fold3, Z Fold4, Z Fold5

[4] Battery life is based on results from internal lab tests for typical usage pattern scenarios conducted by Samsung. Tested with results from a pre-release version of the device using inbox CR2032 battery. Actual battery life may vary depending on different usage patterns, device model, or the battery manufacturer.