Intuitive, context-aware Galaxy AI features bring these personalized experiences to life, transforming your smartphone from a tool to a smart companion that anticipates your needs and offers suggestions designed to make your life more productive, creative and connected.

To deliver a fully personalized experience, your device naturally needs access to certain data. This is what allows AI to understand you and tailor its responses in ways that are genuinely helpful and suited to your lifestyle. To ensure your personal data is safeguarded in this era of AI, we’re constantly innovating data protection on your device, so that nothing falls into the wrong hands.

Personalization Made Possible with the Personal Data Engine

Samsung Electronics’ Personal Data Engine (PDE)[1] is a key component of safely delivering these highly personal experiences. First introduced with the Galaxy S25 series, the PDE is the powerhouse behind some of Galaxy’s most life-changing AI experiences yet. It works silently behind the scenes to learn from your habits and preferences, resulting in a truly personalized, unique experience.

Whether it’s Now Brief[2] guiding you through your day with curated updates or simply finding that one perfect photo in your Gallery with natural language input, Galaxy AI makes every AI-powered action feel seamless. And because the PDE safely processes your data on-device, you can enjoy all the benefits of deeply customized AI — without compromising privacy.

Powerful Advancements with Knox Enhanced Encrypted Protection

To further strengthen the security of Galaxy AI experiences, Samsung developed Knox Enhanced Encrypted Protection (KEEP)[3] — a powerful new layer of on-device security that protects your most sensitive data without interrupting your experience. First developed for the PDE, KEEP now also safeguards other Galaxy AI features like Smart Suggestions, Now Brief, Samsung Moments and more, running quietly in the background to ensure that each supported app is kept secure.

Think of your phone like a house. Each app has its own room — separate, but all under the same roof. Then there’s Secure Folder,[4] which works like a fully detached guesthouse with its own key, set apart from the main home. It’s great for keeping certain things extra private, especially when you want complete isolation from the rest of your device. But as AI features like the PDE start handling more sensitive tasks in real time, there’s a growing need for security that’s just as strong, yet more connected to your everyday experience.

That’s where KEEP comes in. Imagine turning part of the house into a private suite — still under the same roof, but with its own secure entrance that only you can use. It’s more private than a regular room, but not completely separate like the guesthouse. KEEP works the same way: it creates a secure, dedicated space for individual apps — like the PDE — so it can safely handle your data without sending it anywhere or getting in the way of how you use your phone.

As our mobile experiences become more intelligent, KEEP ensures your most personal data stays safe by design. Together with tools like Secure Folder, it reinforces Samsung’s multi-layered approach to data protection — giving both users and services the right type of security for different privacy needs.

With Galaxy AI becoming more personal, features like the Personal Data Engine and Knox Enhanced Encrypted Protection are setting a new standard for mobile intelligence — where personalization and privacy go hand in hand. As these experiences grow smarter and more attuned to your needs, you can rest assured that your most sensitive information will stay safe on your device, exactly where it belongs.

[1] The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off.

[2] Now Brief feature requires a Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection.

[3] Available on Galaxy smartphones and tablets with One UI 8 or later.

[4] Secure Folder offers users a separate and protected area of their phone or tablet to store sensitive apps and data. It allows users to set up separate profiles which can duplicate your apps. Users can customize the Secure Folder app and set up their own lock type, including PIN, pattern, password and fingerprint. For enhanced security, Secure Folder users are also provided with an option to hide and encrypt the Secure Folder, which helps keep data safe from advanced cybersecurity threats. While hidden, the apps will stop working to keep your data safe. Once the Secure Folder is opened again, the encryption will be deactivated, and the apps will resume normal operation.

With Pin App and Maintenance Mode, you don’t have to worry about anyone snooping around. You get to decide what people can and can’t see, no matter who’s got their hands on your device. It’s like having a personal bouncer for your phone.

Pin App:

There’s a feeling you get when you hand over your phone to show somebody some pictures. It could be your holiday snaps, or just something funny you saved. But then they accidentally open another app and now they see a photo or message, or anything else you didn’t intend to show them. It’s a horrifying moment, but Pin App can stop that from happening again.

Think of Pin App like a personal bouncer for your apps, stopping people from getting into where they’re not welcome. Instead, it keeps them exactly where they’re supposed to be — in the app you’ve pinned — and nowhere else.

Pin App also acts as a Do Not Disturb sign, preventing awkward pop-up notifications that risk showing sensitive information when all you wanted to do was to share a funny social media post.

Setting up Pin App is quick and easy. Simply go to your Settings, then into Security and Privacy. Next, scroll down and find More Security Settings, and you can toggle the switch for Pin App on or tap on the text to view more settings. For extra security, you can choose ‘Ask for PIN before unpinning’, so whoever has your phone will need a password to get out of the pinned application.

Then, open the app you want to pin. Tap the Recents button (or swipe up and hold if you’re using swipe gestures) then tap the icon above the app. Select the ‘Pin this app’ option, and that’s it.

Settings > Security and privacy > More security settings > Pin app

Maintenance Mode:

Many of us at some point during the lifecycle of our device, will find ourselves submitting our phone to a third-party repair service for that cracked screen or that damaged charging port. More often than not, we need to send our device away for a period of time to have the repair done which brings its own risks including the ability of third parties to access private information on our devices.

Even the most careful among us can’t avoid accidents. When you send your phone away to get that cracked screen or damaged charging port fixed, you’ve got no idea who can access your data.

This is where Samsung’s Maintenance Mode can be used[1]. It is specifically designed to protect and hide your personal data from being accessed when your device leaves your hands and is sent away for any type of repair.

When you activate Maintenance Mode, you can set up a distinct user profile, ensuring your primary account and data remain private. This mode can be activated either through the device’s Settings, where you tap Device Care before navigating to and tapping Maintenance Mode; or can be activated through the Samsung Members app.

Once Maintenance Mode has been turned on, you can conceal all your personal data including photos, videos, contacts and messages and prevent any unauthorized access. It also ensures that no data is erased by accident from your device, for instance, by a repair service center[2]. If you do need to send your device away for those repair activities, you can also ensure that those accessing it will only have access to basic device features that enable them to perform the necessary service diagnosis.

Settings > Device care > Maintenance mode

Secure Folder:

Samsung Knox provides layers of security and privacy, not only to protect users but also to give them choice in what they want to secure. For those who want to keep their most personal information separate and safe, there’s Secure Folder.

It’s a container that locks away your data so it cannot be accessed through your phone’s regular storage. It can hold your most private data such as calendar schedules and contact information, as well as notes, photos, videos, files and even apps. You can even encrypt the Secure Folder to keep your apps and data even more locked down until the next time you open the folder.

You can find Secure Folder in your apps. The first time you open it, you’ll have to set your lock type to either a PIN, pattern or password. In addition to these, you can also add fingerprint access — and then you’re good to go. Anything you create within the Secure Folder will be automatically stored here, but you can also move data here any time.

For example, if you want to keep a copy of your driver’s license, you can take a photo of it using the Camera app within Secure Folder, or you can pick a photo in your Gallery, tap the options menu (the three dots) and then select ‘Move to Secure Folder.’

There are a lot of things you can’t control, but when it comes to your privacy, Samsung wants to give you as much control as possible. With Pin App, Maintenance Mode and Secure Folder, you’ve got that extra reassurance against prying eyes.

Settings > Security and privacy > More security settings > Secure Folder

[1] Availability may vary by market and model.

[2] As a precautionary measure, users are encouraged to back up any personal data before activating Maintenance Mode.

Immerse yourself in the action like never before with the Galaxy A55 and A35 5G as you navigate through intricate gaming levels and battle opponents with precision. With a powerful processor and a smooth 120Hz screen refresh rate, these devices deliver seamless gameplay with stunning visuals, eliminating choppy animations for a more immersive experience. Plus, with an up to 74% larger cooling system featuring a vapour chamber, you can maintain peak FPS even during extended gaming sessions, while the 5,000mAh Super-Fast Charging battery[1] ensures you can game for longer without worrying about running out of power. Whether you’re in a multiplayer arena or exploring vast open worlds, the Galaxy A55 and A35 5G have got you covered.

What’s gaming without security? That’s where Knox security comes in. With features like Auto Blocker and Secure Folder, you can enjoy peace of mind knowing that your device and personal data are protected against threats and vulnerabilities. Imagine you’re browsing through app stores, searching for the latest gaming apps to download. With Auto Blocker, you receive a notification warning you about potentially harmful apps from unauthorized sources, ensuring that only trusted applications are installed on your device. As for Secure Folder, it’s a secure space to keep not only gaming apps, but others apps like banking, and other documents safe from prying eyes and unauthorized access.

So why settle for anything less when you can have it all? With the Galaxy A55 and A35 5G, you can take your gaming experience to the next level while staying protected and secure. Available in the stunning and unique Awesome Lilac, Awesome Iceblue, and Awesome Navy colours[2], these devices are the perfect blend of style, performance, and security. And with the “Lebih Awesome, Lebih Menang!” A-series Giveaway Contest offering prizes worth up to RM 1,000,000[3], there’s never been a better time to level up your gaming experience. Don’t miss out – join the contest today and unlock a world of gaming greatness!

Awesome Launch Deals[4]

To purchase the Galaxy A55 5G series, visit:

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a55-5g-awesome-iceblue-256gb-sm-a556elbdxme/

To purchase the Galaxy A35 5G series, visit:

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a35-5g-awesome-lilac-256gb-sm-a356elvgxme/

[1] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among battery samples tested under the IEC 61960 standard. Rated capacity is 4,905mAh.Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2024.01.11-2024.01.20 in UK with pre-release versions of SM-A556 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave network.

[2] Colour availability may vary by country, region or carrier.

[3] Terms and Conditions apply.

[4] Terms and conditions apply.

[5] While Stocks Last. Terms and conditions apply.

[6] While Stocks Last. Terms and conditions apply.

[7] While Stocks Last. Terms and conditions apply.

[8] While Stocks Last. Terms and conditions apply.

[9] While Stocks Last. Terms and conditions apply.

As the festive season of Raya approaches, many individuals look forward to the joy of Raya shopping and exchanging Duit Raya with loved ones. However, amidst the festivities, the prevalence of fraudulent payment messaging during festive periods remains a common concern. Thankfully, with the Galaxy A55 and A35 5G, enjoying Raya shopping and giving or receiving Duit Raya is safer than ever, thanks to the robust security features provided by Knox Security. Plus, with the Galaxy A55 sleek Lilac colour option, your Raya celebrations just got a stylish upgrade to the next level of awesomeness.

With shopping activities increases during the festive season like Raya, individuals may encounter deceptive tactics, such as receiving images that appear to be proof of delivery which some may contain AFK malware that can pose a risk to device security. To address the concern, the Auto-Blocker feature within Knox Security offers protection against such threats. By identifying and blocking suspicious images or media containing malware within Samsung’s messaging apps, Auto Blocker ensures a safer online shopping experience for users during festive seasons. This proactive approach enhances security and provides peace of mind when engaging in Duit Raya transactions or sending messages to loved ones amidst the festivities.

On the other hand, Knox Vault, a cornerstone of Knox Security, fortifies your confidential data during Raya shopping. Resistant to hardware and software attacks and certified by national institutions, it safeguards your PINs, passwords, and patterns. Paired with Secure Folder, which isolates sensitive apps like banking applications, it ensures your financial transactions remain secure amidst the festive bustle. Picture this: You’re navigating through a bustling Raya bazaar, surrounded by the vibrant sights and sounds of the festive season. Amidst the lively atmosphere, you decide to make a purchase using your smartphone. With Knox Vault encrypting and securing your sensitive payment information like card details and transaction history, and your banking app securely stored within the Secure Folder, you seamlessly complete the transaction, knowing your financial information is protected.

What’s more awesome than celebrating Raya with the sleek Galaxy A55 5G, offering not just one or two, but many awesome experiences for you, making it the next level of awesome? Perfect for capturing your Raya OOTD moments in style, this device boasts a tough aluminium metal finish for the side frame, paired with Gorilla Glass Victus+ for the back glass, exuding class and simplicity in a winning combination. Choose from three captivating color options, including Awesome Iceblue, Awesome Navy, and the unique Awesome Lilac, to express your unique style and make a lasting impression this festive season. Embark on a shopping spree and stand a chance to win fantastic prizes worth up to RM1,000,000 in our “Lebih Awesome, Lebih Menang!” Giveaway Contest, where we’re celebrating the joy of Raya[1]. Hurry, contest ends on 19 May 2024!

Awesome Launch Deals[2]

To purchase the Galaxy A55 5G series, visit: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a55-5g-awesome-iceblue-256gb-sm-a556elbdxme/

To purchase the Galaxy A35 5G series, visit: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a35-5g-awesome-lilac-256gb-sm-a356elvgxme/

[1] Terms and conditions apply.

[2] Terms and conditions apply.

[3] While Stocks Last. Terms and conditions apply.

[4] While Stocks Last. Terms and conditions apply.

[5] While Stocks Last. Terms and conditions apply.

[6] While Stocks Last. Terms and conditions apply.

[7] While Stocks Last. Terms and conditions apply.

In this age of technology, people are becoming more and more conscious of security and privacy issues, especially since we do so much on our smartphones – from financial services, to storing our personal and sensitive data, as well as confidential work files. By making careful decisions as consumers, we can protect ourselves from the dangers that lurk in cyberspace.

Why is mobile security important?

	The least that could happen Smartphones with low security protection push ads everywhere… in the Gallery, App Store, Theme, Downloads Manager, Notifications, you name it. These ads are cleverly placed to maximise clicks for revenue. You could be unwittingly giving out data for sale to advertisers when you click on them. But that’s patty cake compared to…
	The worst that could happen Smartphones with low security protection makes you more susceptible to hacking, malware and phishing. In the event that you lose your phone or it is stolen, it opens the door for cyber villains to possibly hack in to steal your login credentials and financial information.

Even if you are comfortable being mined for data, you still have the option to control just how much. Choose which apps you want to allow or block access your data. We can make the decision about the kind of security standards we want, particularly what kind of protection we can offer for the most vulnerable members of society. We’re done seeing headlines of retirees being scammed of their savings. Are you?

You can choose a worry free life

As a trusted brand, consumers can have higher confidence towards Samsung’s mobile security, which covers its affordable range, the Galaxy A54 5G and Galaxy A34 5G, as it does Samsung’s flagship range. The Galaxy A54 5G and Galaxy A34 5G offer up to 5 years of security updates and 4 times Android OS updates for a worry-free ownership experience.

With up to 5 years security updates, you can enjoy performance and stability improvements of your smartphone throughout its lifespan. Here are the Privacy Protection features you can personalise and benefit from:

At the same time, 4 times Android OS updates on the Galaxy A54 5G and Galaxy A34 5G will keep your smartphone running smoothly for longer. Along with that, you will get the latest One UI updates for higher levels of personalisation. Edit photos and videos to make your own lock screens and wallpapers, or customise stickers, emojis, and even GIF memes!

To give you greater peace of mind, the Galaxy A54 5G and Galaxy A34 5G come with an extended 2 year warranty[1], providing lifespan support for manufacturing defects and premature device failures. The standard 1 year warranty + 1 year extension is a testament to Samsung’s confidence on the durability of every one of their mobile devices, so you know that your smartphone will by your side in all ways.

Sound like a plan? This 5+4+2 triple hat trick gives you access the latest software, security, and warranty to maximise your smartphone’s lifecycle, so that you can buy the Galaxy A54 5G and Galaxy A34 5G with all the confidence of a careful consumer. The decision to have a worry-free ownership experience is yours.

Enjoy more AWESOME deals now!

Purchase these models from now until 30 April 2023 to enjoy these awesome deals:

• Get a free casing[2] and 2 Year Warranty¹ when you purchase either the Galaxy A54 5G or Galaxy A34 5G.
• Enjoy 30% purchase-with-purchase on a travel adapter[3] when you purchase the Galaxy A54 5G, Galaxy A34 5G, Galaxy A14 LTE, or Galaxy A14 5G.
• Get the Galaxy Buds2[4] at only RM149 with the 70% purchase-with-purchase deal when you buy the Galaxy A54 5G.

Check out the awesome Galaxy A54 5G and Galaxy A34 5G:

• Samsung Galaxy A54 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a54-5g-green-256gb-sm-a546elgdxme
• Samsung Galaxy A34 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a34-5g-silver-256gb-sm-a346ezsexme

[1] Standard 1 Year + 1 Year extension of warranty. Samsung reserves the right, in its sole discretion, to change, modify, update, add, discontinue, remove, revise, delete or otherwise change any portions of the terms and conditions.

[2] Galaxy A34 5G Card Slot Cover (EF-OA346TBEGWW) and Galaxy A54 5G Silicone Cover (EF-PA546TBEGWW). On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[3] Customers are entitled to purchase one (1) unit of selected travel adapter when they purchase participating models. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

[4] Customers are entitled to purchase one (1) unit of Galaxy Buds2 when they purchase the Galaxy A54 5G. On a first-come-first-served basis and while stocks last. Terms and conditions apply.

The Power to Do More

Providing up to 6GB of RAM memory plus up to 256GB of expandable memory via microSD card,* the Galaxy Note8 provides large-scale capacity for running and storing essential data such as documents, movies and music. These features along with the phone’s 10nm application processor (AP) give users the power they need to browse, stream, play games and multitask.

The Galaxy Note8 is also gigabit LTE and gigabit Wi-Fi ready, meaning that it is built to give users superior connection speed by tapping into network speeds that can go as high as 1 gigabit per second.

Protection Against the Elements

Because the entire device including its S Pen is IP68 water and dust resistant,** the Galaxy Note8 lets users take photos, check email and jot down their thoughts without interruption – even when the screen is wet.

To create a water resistant device, Samsung engineers had to ensure the protection of every component.

In particular, the S Pen required the integration of multiple technologies including printed circuit board (PCB) molding and rubber sealing. The molding covers the surface of the PCB and consists of a special epoxy material. Rubber sealing, meanwhile, prevents water damage by sealing off all vulnerable passageways and by covering important components without affecting their functionality.

The S Pen’s pen tip, for example, reaches to the internal components of the pen and makes tiny movements that trigger the pen pressure switch. In addition to preventing water from flowing in, the sealing process also ensures that there is enough room for the pen tip to move as needed.

Unlock at Once

Equipped with the latest version of the industry-leading security platform Samsung Knox, the Galaxy Note8 provides strengthened security features and enhanced convenience through a combination of biometrics. Leveraging Samsung’s innovative iris and fingerprint scanning, the Galaxy Note8 offers various services to provide an additional layer of security while facial recognition capabilities enhance convenience.

Users can opt to access Secure Folder, an encrypted folder that lets users manage private apps and files securely via PIN, pattern, passcode or biometric authentication to keep private and personal data sandboxed separately on their smartphone. Similarly, Samsung Pass enables people to quickly and easily log into mobile banking apps and websites on the Samsung Internet Browser using biometric authentication rather than having to repeatedly input usernames and passwords.

Galaxy Note8 users can also make use of iris and fingerprint scanning to access Samsung Pay, enabling a secure, yet more convenient way to pay.

Charged Up and Ready to Go

The Galaxy Note8 features a 3,300 mAh battery and charges quickly using a USB-C port. The phone also supports the most advanced wireless charging capabilities yet, so users can get a quick, convenient charge without having to mess around with ports or wires, and have more time to get things done.

Furthermore, the Galaxy Note8 has passed the 8-Point Battery Safety Check, the most rigorous in the industry.  It is also approved by UL, a leading independent safety science company.

* MicroSD card sold separately.

** Water resistance rating is based on test conditions of submersion in up to 1.5 meters of fresh water for up to 30 minutes.