Tigers, lions, bears, giraffes, pandas, foxes… These are some of the wild animals that live in Everland, the Land of Fantasy. Everland takes care of endangered animals by making sure that they are raised in an environment closest to their natural habitats and organizes a variety of ecological programs to help visitors learn about the importance of nature and all living things. To dive into the world of the mysterious world of animals, Samsung Global Newsroom has created its Online Zoo series by capturing the animals with various Samsung devices.

Today, June 21, is World Giraffe Day as designated by the Giraffe Conservation Foundation (GCF). This day was assigned to make collaborative efforts to prevent the extinction of giraffes, whose number is rapidly reducing, and to take some time to learn a bit more about these gentle giants. Considering the most characteristic feature of giraffes—their long necks—the GCF chose June 21 as World Giraffe Day as it is the summer solstice,¹ the longest day of the year.
Using some of Samsung Electronics’ most innovative devices, Samsung Global Newsroom followed the everyday lives of the twelve giraffes that live in Everland, from the story of the world record-breaking head of the giraffe family to the surprisingly belligerent nature of giraffes, and finally their charming yet subtle characteristics. Read on and take a look at the videos below to learn more about these gentle yet surprising creatures, and see if you can work out how the Galaxy S21 Ultra and The Sero TV made their way into the footage as you do.

The Most Famous Giraffe in South Korea

Giraffe matriarch Jang-Soon is living the life of a superstar who cannot escape the spotlight. Since making it into the Guinness Book of World Records for a special reason and becoming the most prominent giraffe in Everland, Jang-Soon’s conjugal harmony, silver wedding and other events have been reported on the news. The next giraffe to likely continue Jang-Soon’s legacy in the giraffe family has also come to the forefront. Who is this next contender for the leader of the superstar Everland giraffe family? Let’s find out by following a day in the life of Jang-Soon and her family.

Slow Yet Stealthy: the Hidden Abilities of Giraffes

“If you encounter a giraffe in the wild, don’t look back and run for your lives!” noted Jun-Yeong Park, Everland zookeeper who has been working with Lost Valley’s giraffe family for over 10 years. In fact, the giraffe is one of the top 10 strongest fighters among African land animals. ‘Cheong-Ryong’, the heaviest and strongest member of the giraffe family of twelve, in fact weighs 1.5 tons. If a giraffe harnesses its heavy body and starts kicking with full strength to defend itself, it is enough to break the skull or spine of a lion into pieces.

What’s more, their big eyes, each of which is the size of a tennis ball, grants them excellent eyesight and a visibility range of 4 to 7km, meaning that giraffes are very good at escaping from their enemies. Let’s learn more about some of the surprising physical characteristics of giraffes that are disguised behind their beatific eyes and relaxed gait.

The Longer the Neck, the Higher the Blood Pressure

One of a giraffe’s most characteristic features is its long neck, which is hard to see in one go even if you tilt your head as far as you can. Male giraffes engage in fights using their necks, known as ‘necking’, in order to compete for females, meaning that it is more advantageous to have a longer neck as it increases a fighter’s overall centrifugal force.

That said, as giraffes have to pump blood all the way to the top of their heads which sit 3m above their hearts, giraffes inevitably have high blood pressure, with their normal blood pressure being 270/180 mmHg. The blood pressure of the giraffe is two times that of the human, which is 120/80 mmHg, but nevertheless, giraffes manage to eat, drink, sleep and play with ease. So what is their secret?

¹ One of the twenty-four solar terms, the summer solstice has the longest day and the shortest night of the year.

Samsung Electronics announced today that it has maintained the number six rank in Interbrand’s “Best Global Brands 2019” list with a brand value of $61.1 billion – achieving a two percent increase in brand value.

Major factors that played a critical role in Samsung’s growth were:

• Continuous launches of innovative products that suit consumers’ new lifestyle, trends, and needs including the BESPOKE refrigerator, Sero TV, and Galaxy Fold

• Strong growth potential based on future innovation technologies including 5G, AI, IoT and the automotive business

• Global number one position in the semiconductor memory market and technology leadership in the industry

Samsung’s mobile business has kept up with successful launches in the Galaxy series. The company led the industry in the foldable smartphones category by launching Galaxy Fold, and continued its effort in resonating with consumers with Samsung’s brand story “Do What You Can’t”. Its visual display business, a market leader for 13 consecutive years, not only provided new viewing experiences for consumers through QLED 8K and MicroLED displays, but also further reflected consumers’ lifestyles by introducing The Sero, The Frame and The Serif. In digital appliances, Samsung has maintained its premium market leadership position in both refrigerators and washing machines and went on to release innovative new products with differentiated consumer benefits such as BESPOKE.

Spearheading advanced 5G technology, Samsung launched its first 5G smartphone. Its 5G technology also assumes a significant role in making AI and IoT more tangible and realizable. It has also accelerated the autonomous vehicle era with its incomparable speed.

Samsung’s semiconductor memory business reinforced its market presence this year by beginning mass production of the industry’s first 12-gigabit (Gb) LPDDR5 mobile DRAM and its sixth-generation V-NAND which features the industry’s first 100+ layer single-stack design. Furthermore, Samsung has been continuously investing in R&D and expanding production facilities in the system semiconductor field.

Samsung’s market leadership and investment in innovation also contributed to this year’s successful evaluation. The company’s investments were not limited to in-house R&D, but also included efforts to expand its product ecosystem through strategic partnerships, as well as investment in startups that have cultivated new business opportunities in a variety of fields, including the automotive industry.

“We are excited that our constant efforts to provide meaningful innovations that delight consumers and help them live better lives have been well received,” said YH Lee, CMO of Samsung Electronics. “To further enhance our brand, we will continue to listen and learn from our consumers as well as lead changes in society through innovation, so that we can all thrive together.”

Following this year’s announcement of Interbrand’s Best Global Brands, the Best Global Brands summit will be held in New York City on October 23.

Samsung Electronics’ Growth in Brand Value