Samsung expands The Wall 2022 lineup with the addition of the IAB and IWB Series, which deliver unparalleled visuals.

Samsung Electronics Co., Ltd. launched two new series of The Wall – Samsung’s cutting-edge Micro LED displays – in the Southeast Asia and Oceania (SEAO) region at the inaugural Samsung Display Tech Summit 2022.

Held in Bangkok, Thailand, the Summit hosted some 230 enterprise customers, tech enthusiasts and pro audio-visual partners from across the region over two days to share the latest insights and first-hand experiences on Samsung’s next-generation commercial displays and solutions.

Alex Hong, Head of Asia Sales & Marketing Group, Display Solutions, Samsung Electronics, extends a warm welcome to all attendees at the Samsung Display Tech Summit 2022.

Alex Hong, Head of Asia Sales & Marketing Group, Display Solutions, Samsung Electronics, extends a warm welcome to all attendees at the Samsung Display Tech Summit 2022.

“We are in the midst of a hyper-scale shift towards hybrid interactions, where everyone is expected to be seamlessly connected – be it at office desks, meeting rooms, classrooms, cafes or in the home office,” said Alex Hong, Head of Asia Sales & Marketing Group, Display Solutions, Samsung Electronics. “Organizations today have an opportunity to reimagine the future of productivity and collaboration that combines physical, digital and virtual worlds. I am excited about the role of display technologies in helping organizations to reconnect with its stakeholders in an ever-developing hybrid world.”

Creating Immersive Customer Experiences with The Wall

Perched at the pinnacle of display technology, Micro LED technology offers immersive viewing experiences in a high-resolution and large screen format, creating premium customer engagements for brands.

In 2018, Samsung, a pioneer in Micro LED displays, launched The Wall, which was then the world’s first consumer modular Micro LED 146-inch display. Since its launch, The Wall has been deployed to provide customer premium experiences globally, including in this region. In Bangkok, The Wall enables The Forestias by MQDC^[1], Thailand’s biggest property development project, to present a one-of-a-kind 360-degree cinematic experience to inspire its customers.

Leslie Goh, Head of Regional Display Solutions, Southeast Asia & Oceania, Samsung Electronics, gives the opening address at the Samsung Display Tech Summit 2022.

“Micro LED represents the future of display innovation. Samsung is leading the way in Micro LED adoption in Southeast Asia and Oceania with our flagship The Wall series. Expanding The Wall lineup with the launch of the All-in-One model, we are offering even more immersive experiences and innovation in installation, which significantly simplifies the process akin to installing consumer TVs,” said Leslie Goh, Head of Regional Display Solutions, Southeast Asia & Oceania, Samsung Electronics.

Launched in the SEAO region at the Summit, The Wall All-in-One, also called the IAB Series, brings the ease of Micro LED installation to the next level. The IAB Series requires only two hours for two people to install as it comes with a pre-adjusted seam and pre-assembled frame kit, which includes an embedded media play S-box. The Wall All-in-One has a display thinness of just 49mm and is available in three models: 4K 146-inch, 2K 146-inch and 2K 110-inch.

Also unveiled at the Summit is The Wall IWB Series, which is available in 0.63 and 0.94 pixel pitches. At 0.63 pixel pitch, this model is the slimmest ever pixel pitch in The Wall lineup, delivering Samsung’s most detailed picture and dynamic range expansion with the screen’s 120Hz frame rate, HDR10/10+ and LED HDR. The Wall IWB Series also provides a variety of screen sizes, accommodating 4K movies for 110-inch and up to incredible 8K quality for 220-inch.

All models in The Wall lineup feature Black Seal technology, enabling purer black levels with enhanced depth and details; Ultra Chroma technology, where narrower wavelengths produce RGB colors two times purer^[2] and more accurate than conventional LEDs; 20bit processing to present extraordinary contrast ratio and smooth, natural tonal gradients; and Micro AI Processor to enhance image contrast while removing noise instantly.

The Wall also features Multi View, which enables simultaneous playback of content from up to 4 sources on one screen without the need for a video splitter.

Visualizing Productivity and Collaboration in the Hybrid World

In addition to launching the new 2022 models of The Wall, Samsung also showcased its latest display solutions at the Summit that are relevant to new modes of work, study and play in the hybrid era. These include:

• New World of Learning and Meeting: Classrooms and meeting spaces in the hybrid world require display solutions that are seamlessly connected, easy to use, immersive while allowing multiple users to collaborate at the same time. The new 2022 Samsung Flip Pro, available in 55-inch, 65-inch, 75-inch and 85-inch models, is perfect for students and professionals to enable high-quality collaboration with real-world writing and drawing experiences with pen and brush modes, integrated video call apps, multiple connectivity and wireless screen sharing.

• New World of Content Creation: The new Samsung ViewFinity S8, a high-resolution monitor for content creators, is available in consumer popular sizes of 27-inch and 32-inch for creating impactful content such as graphic design or detailed financial charts in the office or at home. Its pro-grade UHD resolution carries a wide color gamut up to 98% of DCI-PS and VESA DisplayHDR^[3] for optimal range, accuracy and nuance. Notably, the ViewFinity S8 received ‘PANTONE Validated’^[4] recognition for ability to accurate reproduction of more than 2,000 colors and newly added 110 skin tone shades from PANTONE.^[5]

• New World of Gaming Experiences: Odyssey Ark is the world’s first 55-inch 1000R curved gaming monitor. This next-generational 4K gaming display features a 165Hz refresh rate, 1ms response time and a Cockpit mode to create a whole new immersive and personal gaming theatre for competitive and casual gamers alike. This ultimate gaming monitor also comes with the Ark Dial, which is a solar-powered controller built to give the player quick access to screen functions such as Flex Move Screen, Multi View and Quick Settings.

Sustainability by Design

At the Summit, Samsung reaffirmed its commitment to sustainability by designing and building display solutions that can reduce carbon footprint, as well as contribute to resource circulation.

Its new 2022 display solutions have all received ENERGY STAR and EPEAT energy efficiency certifications. Certified by Carbon Trust, Samsung has incorporated eco-packaging in its products, with recycled materials used in all display solutions since 2021. Samsung has also developed and applied a new material made from recycled ocean-bound plastics to manufacture the ViewFinity S8. This has helped to reduce marine waste as well as carbon footprint.

For more information on Samsung’s display solutions: https://displaysolutions.samsung.com

^[1] Samsung Lights Up Bangkok Landmark with The Wall’s 200 Million Pixels – Samsung Global Newsroom

^[2] Figure is based on internal testing standards against Samsung’s conventional LED Signage.

^[3] The 32-inch version supports VESA Display HDR 600, while the 27-inch model supports VESA Display HDR 400.

^[4] PANTONE Validated and PANTONE SkinTone Validated.

^[5] PANTONE is the global authority on color and creator of the PANTONE Matching System (PMS) and PANTONE SkinTone colors.

△ Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics

Last month I had the opportunity to travel to Barcelona, Spain to attend Integrated Systems Europe (ISE) for the first time in two years. It reminded me that the world is returning to routines and norms. At the same time, it will be a fundamentally different world moving forward.

I can also apply these observations to Samsung’s digital signage business. In 2022 and beyond, Samsung will deliver a variety of solutions that were and still are important to businesses today, as well as new technologies designed to meet the needs of the modern world.

It’s clear that we will never fully return to what we used to think of as “normal” life. We’ve already reimagined offices, classrooms, entertainment and so much more within our daily routines. It’s my job not only to keep up with these trends, but to fundamentally reimagine the role of digital signage moving forward. That’s why Samsung is focused on redefining our most common spaces, reconnecting the world through new experiences and re-emphasizing the importance of digital signage in our daily lives.

Redefining Learning and Collaboration in a New Era

One of the largest shifts of the past few years is the role technology plays within common environments such as classrooms in schools and meeting rooms in offices. These environments saw an increasing demand for digital transformations and now new considerations are required to ensure every student and professional has the same high-quality collaboration experience regardless of whether they attend in-person, online, or in a hybrid manner. In other words, learning and collaboration spaces have been redefined with an increased emphasis on inclusivity in any scenario.

Samsung is addressing this need with the new Samsung Flip Pro. It provides students and professionals with high-quality collaboration experiences whether they are in-person or remote with enhanced usability and specialized features to meet ever-changing business and education needs. With a focus on seamless and intuitive interactions, it’s easy to set up and easy to use. The newly added intuitive control panel enhances the overall classroom or meeting room experience along with the industry’s fastest touch latency, enhanced multi touch features and the ability to simultaneously connect devices to the display wirelessly for enhanced collaboration.

Reconnecting Through New Outdoor Experiences

As consumers return to public shopping malls, sporting events and other forms of entertainment, businesses are competing now more than ever for their attention. With more outdoor activities, signage has become a bridge between consumers and brands while helping people enjoy digital art. In other words, signage reconnects consumers with the world.

LED signage also creates unforgettable experiences inside sports stadiums. Delivering the best viewing angles for fans was one of Samsung’s highest priorities. As part of these efforts, Samsung designed the largest videoboard ever created for sports, the Infinity Screen in SoFi Stadium as a part of the Hollywood Park Technology Alliance. Measuring 70,000 square feet, the incredible curved, 360-degree, dual-sided screen greets fans and provides a state-of-the-art way to experience the game.

Another trend where we see a major opportunity for growth is the electric vehicle industry. As demand for electric vehicles surges, carmakers, governments and local businesses are rushing to build more electric vehicle charging stations. This provides a new outlet to serve information and deliver promotions to electric vehicle owners, and Samsung outdoor signage is the perfect solution for this scenario. With ultra-bright picture quality and durability with certified IP56-rated protection, the outdoor signage can excel in a variety of weather conditions and environments, hence businesses can create engaging visual experiences while customers top up their batteries in charging stations.

Re-emphasize the Vision of ‘Screens Everywhere’ With Unmatchable Micro LED Technology

Micro LED technology is set to define the future of display innovation. From the luxury industry to hospitality and travel, the potential of Micro LED is endless. The Wall is Samsung’s state-of-the-art display technology, which features even more options for businesses looking to transform their spaces with next level picture quality and immersion.

Samsung is the leader in Micro LED displays, which contain smaller LEDs, and allow greater LED density, enabling brighter and more detailed color expression inside a slimmer display profile. To create our industry-leading Micro LED technology, we have focused on three key areas: Samsung developed fully integrated ultra-fine Micro LED chips; such densely populated LEDs result in stunning brightness; and we continue to secure processing know-how for ultra-fine semiconductor chips to improve mass production.

These unparalleled technologies helped Samsung’s 2022 lineup of The Wall (IWB) open up new possibilities. The micro pitch feature of the IWB delivers the most detailed picture with 0.63 pixel pitch, the slimmest ever, in addition to providing a variety of screen sizes to meet any consumer or business need. Meanwhile, The Wall All-in-One (IAB) has transformed the installation process with a pre-adjusted seam and a ‘Pre-Assembled Frame Kit’ which makes the whole process as simple as a consumer TV. The Wall All-in-One not only saves valuable time but also lowers the total cost of ownership while delivering a better viewing experience.

In a constantly changing world, Samsung will continue to deliver breakthrough innovations to realize the vision of “Screens Everywhere” based on industry-leading Micro LED technology.

Reimagining the Role of Digital Signage

As an industry leader in the global signage market for the past 13 consecutive years,[1] we will continue to expand our sustainability efforts by creating products that can reduce carbon emissions and contribute to resource circulation.

Our digital signage solutions, including the 2022 Smart Signage, have received certified energy efficiency grades that rise to new industry standards, such as ENERGY STAR and EPEAT. Samsung also has incorporated eco-conscious packaging featuring recycled materials in all signage products since 2021 and became the first business in the industry to achieve the reducing CO2 label, certified by the Carbon Trust for its display portfolio.

In recognition of our eco-conscious efforts for our sustainability initiative, we won the ‘Sustainability Innovation of the Year’ at the AV News Awards in ISE. As we are grateful for the recognition of our efforts, we plan to make each step count while we collectively change production practices for a sustainable future.

The return to routines combined with new customer expectations and habits provides businesses with a rare opportunity to reimagine their offerings and practices. By considering a new role for digital signage moving forward, we’re helping our customers reimagine what’s possible to keep them ahead of the curve.

I’m excited for this next chapter for digital signage. At Samsung, we’re passionate about bringing game-changing innovation and value to our enterprise customers. We will continue to innovate, reimagining the role of digital signage in new and conventional spaces, all while increasing our customers’ possibilities in this new era.

[1] Samsung has been the No.1 selling digital signage brand for 13 consecutive years by Omdia. (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)

Samsung Electronics has been showcasing its portfolio of innovative display solutions at the Digital Signage Expo in Las Vegas in March. The company’s collection of cutting-edge solutions includes the latest digital signage products, industry-leading displays including the Samsung Flip and exciting new video conferencing solutions with HARMAN and Cisco.

Samsung’s workplace solutions are designed to foster a creative, collaborative and productive business environment. The Samsung Flip is a perfect example of Samsung taking digital connectivity and collaboration to a new level by transforming the paper white board into a digital solution for businesses designing mobile workspaces.

The Samsung Flip display promotes more collaborative digital engagement by addressing some of the leading challenges businesses face when coordinating, facilitating and recapping meetings. The Samsung Flip gives users the familiar feel of writing, while also providing a noticeable upgrade on both analog boards and standard flip charts. Additional capabilities include the display’s ability to easily share and search content, allowing for multiple users to contribute at once and quickly transform any location into a huddle room with its wheel-based, portable stand.

By leveraging Samsung’s industry-leading professional displays and collaboration products from HARMAN, the Samsung-HARMAN Huddle Room Solutions take a modern twist on a huddle space. From reducing setup time and offering support for sharing materials with the advanced display technology, these meeting systems can address all needs for small and medium-sized collaboration sizes. Suitable for modern office style, it provides the best solution for BYOD meetings and comes with easy to use features including one-click Skype for Business. The huddle rooms are available in four different options, providing a range of functionality for any huddle room application, including: Huddle Standard Solution, Huddle Premium Solution, Huddle Enterprise Solution and Huddle Enterprise Plus Solution.

Samsung and Cisco have completed the HDMI-CEC compatibility test between Samsung’s QMH and QBH displays, and Cisco Spark Room Kit and Kit Plus. Now, Samsung UHD SMART Signage, QMH Series displays and the last firmware release of Tizen 3.0 can be seamlessly integrated with the Cisco Room Kit Series featuring non-touch and play synchronization for smooth user experience.

Combining Samsung’s dynamic displays with Cisco’s innovative video conferencing creates the ultimate Cisco meeting experience. It includes automatic recognition of devices, optimal Spark display configuration for video conferencing and automatic HDMI switching for incoming calls. Powered by stat of the art technology, it provides more advanced features including analytics and cloud service. The compatibility of Samsung displays and Cisco solutions create smart rooms for smart meetings with crisp images and clear connections.

Further, business managers can elevate the customer experience at their commercial locations by installing Samsung’s fine pixel pitch IF-H LED screens for an ideal combination of superior picture quality and intuitive usability. The IF Series combines Samsung’s leading video processing technologies with High Dynamic Range (HDR) picture refinement to add clarity and sophistication to featured content – all within a compact, easy-to-maintain design. In turn, indoor users can deliver more realistic and memorable content without incurring additional costs or added burden.

Back in February, Samsung unveiled its state-of the art display technologies including ‘The Wall’ and ‘3D Cinema LED’ at the ISE 2018. The company has shown continued commitment to setting new standards in the display market and will continue to make meaningful contributions as an industry leader.