The “Masak Masak” team and Abang Brian, 2012 Masterchef Malaysia Finalist at Samsung Smart Living cooking workshop

Kuala Lumpur, 23^th October 2018 – From pet fur on the living room carpet to flour on the kitchen counter, keeping a home spotless can be quite a task, especially if the busy individual has to juggle between work and house chores. This is where Samsung smart home appliances fill the void, simplifying the lives of homeowners through superior product performances that save time and effort. The brand’s latest addition to the roster is the POWERstick PRO, a cordless vacuum that provides expanded experiences in both cleaning time and everyday use, so whether it is the dust in the storeroom or the spilt detergent powder in the laundry room, cleaning has never been easier!

To show what the brand meant by smart and easy cleaning, Samsung Malaysia Electronics hosted “Masak-masak with Samsung Smart Living” session to demonstrate the simplicity and flexibility of the POWERstick PRO in cleaning through any situation, even while cooking in the kitchen. While having a hands-on cooking experience with MasterChef Malaysia 2012 finalist Abang Brian, the workshop also explored the practical wonders of complementary Samsung kitchen appliances that make meal preparation easier, faster and delightful.

“We continuously strive to bring convenience to Malaysians through our innovative appliances to help them embrace the concept of smart living. Our goal is to transform typical household duties such as cleaning to become fuss-free, and our new POWERstick PRO offers exactly that. The new vacuum cleaner is a true game-changer in cleaning technology and we are excited for our consumers to experience a new and efficient way of cleaning in their homes,” said Jimmy Tan, Head of Consumer Electronics Business of Samsung Malaysia Electronics (SME).

Strong Suction Power Paired with Brand New Brush and Battery

The POWERstick PRO is powered by Samsung’s digital inverter motor which spins at about 5000rpm, faster than a tornado[i] and guaranteeing thorough cleaning efficiency on all floor types. Up to 150W of suction[ii], it boasts industry-leading suction power^* that captures both fine dust and large particles effectively. It also packs a powerful charge, running on a 32.4V lithium-ion removable power pack that offers up to 40 minutes of battery life[iii], enough to clean most homes.

Ergonomic Design for User Convenience

The POWERstick PRO is the product of Samsung’s extensive efforts to identify and design innovative solutions for common inconveniences that come with cleaning. Flex Handle feature folds up to 50° with a click of a button, thus allowing users to reach under low furniture with ease. The POWERstick PRO further amplifies convenience with hassle-free maintenance and strong hygienic features, thanks to the EZClean Dustbin. The EZClean Dustbin empties with one quick pull of the lever so contents can be disposed with minimal effort, and the entire dustbin structure can also be detached and easily washed with water.

Additional Tools for the Ultimate Cleaning Solution

Lastly, the POWERstick PRO completes the ultimate cleaning solution with 4 additional tools. The Turbo Action Brush gets tiny dirt or hair out of carpets, while the Mini Motorized Tool allows users to clean the dust and allergens on bed sheets, mattresses and fabric furniture effectively and hygienically. The Combination Tool enables users to pick up dirt on a wide range of surfaces from table tops to window frames, and the Extension Crevice Tool to clean narrow areas.

There are two optional tools that can be purchased from Samsung Service Center – the Flexible Tool and Soft Action brush. The Flexible Tool can bend at an angle to pick up dust in hard-to-reach places like the top of the refrigerator meanwhile the Soft Action Brush which covered in soft woven nylon can effectively remove dust while protecting the floors.

For more information about Samsung’s POWERstick PRO, please visit https://www.samsung.com/my/vacuum-cleaners/vs8000ml-of-150w/

*Compared with other cordless vacuum cleaners.

Mr Jimmy Tan addressing the participants and sharing Samsung’s vision of Smart Living

Abang Brian ever ready to whip up Malaysians’ favourite chicken rendang and pisang goreng

Participants whisking away following the pisang goreng recipe of the day

Abang Brian demonstrating the simplicity of cleaning up kitchen mess after cooking with the POWERstick PRO

[i] Based on the Enhanced Fujita Scale

[ii] Suction power tested on Samsung SS80N80**** based on IEC 60312-1 clause 5.8. Based on internal testing. Based on the Enhanced Fujita Scale

[iii] Tested on the handheld in Normal Mode. Results may vary depending on floor types and usage. Based on internal testing.

The new Gear devices assist with a range of activities – from robust fitness tracking to nutrition and sleep monitoring, as well as motivational coaching as a lifestyle companion. By introducing new smart capabilities and easy-to-use features, and by partnering with leading names in tech and fitness, Samsung is helping consumers go beyond fitness and accomplish big things.

“At Samsung, we celebrate the everyday athlete – whether you’re going for a light jog, or training for your next triathlon. We have a long history of embracing choice and innovation, and our wearables are designed to help consumers of varying fitness levels meet their goals and aspirations. We want to help remove the stigma that fit can only mean one thing and that fitness trackers are complex and for only the most intense of workouts,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “Our new Samsung Gear wearables help consumers ‘go beyond fitness’ and enjoy an active, balanced and fulfilled life in a smart and seamless way.”

As part of this updated line-up, Samsung created new capabilities for Gear Sport and Gear Fit2 Pro:

• Industry-Leading Water Resistance and Swim Tracking: An ideal companion for any swim – from laps to playing in the pool – these devices are 5 ATM[1] certified for water resistance. Now with Speedo’s latest swimming training app, Speedo On[2], the Gear Sport and Gear Fit2 Pro also allow you to easily track key swim metrics including lap count, lap time, stroke type and more.
• Top-of-the-line Heart Rate Monitoring: With improved accuracy, the devices offer advanced real-time heart rate monitoring. They help you continuously monitor your heart activity – whether it’s enjoying a stress-free nap or an invigorating cycling class.
• Premium Partnerships: Daily activity can be supplemented with updated Under Armour² and Spotify² Both devices provide access to Under Armour’s fitness apps including Under Amour Record, MyFitnessPal®, MapMyRun® and Endomondo[3] for activity, nutrition, sleep and fitness tracking functions – these apps provide users with a holistic picture of their health and fitness. Spotify’s Offline mode lets you listen to your favorite music online, offline or even without your smartphone so you can enjoy your favorite tunes regardless of location.
• Auto Activity Detection: Automatic activity detection built into the devices are in tune with your body and can recognize the following categories of activities: Walking, Running, Cycling and performing Dynamic Activities that could include dancing to basketball.
• Personalized Motivation: You can customize your own wellness plan with tailored goals and alerts.

Gear Sport: A new versatile smartwatch to support an active and balanced lifestyle 

Gear Sport is stylish, yet practical with a minimalistic, circular bezel, Super AMOLED 1.2-inch display and improved user interface that makes it easy to view information, even when on-the-go. With Gear Sport, users can work to achieve health and wellness goals, and receive nutrition management alerts and activity recommendations even when they are offline.

Designed with military-level durability, it can handle a wide-range of environments. With its sleek, ergonomic form that can be worn in a variety of colorful and easily changeable standard 20mm straps, it is perfect for any occasion so you can effortlessly transition from the gym to a night out with friends. Gear Sport will be available in Blue and Black and also includes Gear foundational functions:

• Control of Samsung IoT-enabled devices through Samsung Connect
• Act as a remote control, whether for a PowerPoint presentation or Samsung Gear VR headset
• Pay for goods with a flick of the wrist via Samsung Pay (NFC Only)[4]

Gear Fit2 Pro: An advanced GPS fitness band

In addition to the new swim and heart rate monitoring capabilities, the new Gear Fit2 Pro features advanced built-in GPS tracking to capture your run or ride with accurate activity tracking. Gear Fit2 Pro’s Super AMOLED curved 1.5-inch display and a high-resolution color touchscreen make real-time updates and notifications easier to read. The all-new secure, ergonomic band is light weight and comfortable to use for all activities. Available in Black and Red, its versatile design also makes it a stylish accessory.

Gear IconX: Comfortable fit, cord-free earbuds

IconX cord-free earbuds let you effortlessly listen to your favorite music – making your daily commute more enjoyable and helping you get more from your workout. Music can be enjoyed on and offline by transferring songs from a Samsung smartphone[5] or PC, or accessing your favorite tunes through Bluetooth connectivity. The earbuds are also your newest connection to Bixby.[6] With a simple tap and hold of the earbud you can use your voice to control your music or your phone – without even having it in your hand.

The updated design comes in Black and is even more ergonomic and lightweight so they are effectively secure, comfortable and stylish to use. For the fitness enthusiast, the Gear IconX automatically tracks your running routines, and also features the standalone Running Coach function which can be activated by simply tapping the earbud to provide in-ear audio[7] exercise status updates – in real-time and without your phone. With a fast-charging and improved battery life of up to five hours of music streaming or seven hours of standalone music playback, and up to 4GB of internal storage, you can enjoy a seamless and fully standalone music listening experience.

The Gear Fit2 Pro will be available in Malaysia end of September onwards, while both the Gear Sport and Gear IconX will reach local shores in November. Get a first look at Samsung’s new Gear wearables in the official trailer available at https://www.youtube.com/watch?v=onVzSjdVh3A.

For more product information, please visit www.samsungmobilepress.com or news.samsung.com/galaxy.

[1]Gear Sport and Gear Fit2 Pro have ISO 22810:2010 certification for 5 ATM rating of 50 meters (165 feet) under specific conditions. This means that both devices are safe to wear while walking in the rain or showering, and may be used for shallow-water activities like swimming in a pool or ocean. However, the Gear Sport and Gear Fit2 Pro should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth.

[2]Availability of apps may vary by country and region.

[3]Under Armour’s MapMyRun, Endomondo and Under Armour Record for Gear devices are not supported in Bahrain and Saudi Arabia. Under Armour’s MyFitness Pal for Gear devices is not supported in Bahrain, Saudi Arabia and Kuwait.

[4]NFC support only. Service availability may vary by country.

[5]The Gear IconX is compatible with devices running Android 4.4 and above.

[6]Limited to Samsung devices with Bixby voice capabilities including Galaxy Note8, Galaxy S8 and Galaxy S8+

[7]The Gear IconX voice guide supports nine languages including U.S. English, Chinese Mandarin, Spanish, German, French, Korean, Italian, Russian and Japanese.