Winning a new smartphone is one thing. Getting it ready for everyday life is another.

For some of the 10 lucky grand prize winners of Samsung’s 3-day activation at Tun Razak Exchange (TRX) recently, the excitement continued at the Samsung Experience Store, where they collected their brand-new Galaxy Z Fold8 Ultra and immediately began setting up their new devices using Smart Switch.

Beyond the excitement of winning, their experience highlights something that matters to anyone considering a new phone: making the switch should be just as straightforward as using the device itself.

With Samsung Smart Switch¹, moving to a new Galaxy device does not have to mean starting from scratch. Users can transfer much of their important content, including contacts, call history, passkeys, passwords, photos, videos and other data from their previous phone, helping them settle into their new device without the hassle of manually moving everything over.

For those coming from another smartphone brand, this convenience can make the decision to switch feel less daunting. Rather than worrying about leaving familiar content behind, users can focus on discovering what their new Galaxy device can do.

And switching to Galaxy does not mean having to rethink how you share moments with friends and family, either.

In a world where group chats, photos and videos are exchanged throughout the day, compatibility with friends’ devices remains an important part of the smartphone experience. Quick Share², which is now open to AirDrop, makes it easy for Galaxy users to share photos, videos and files with compatible devices, including supported Apple devices, helping them stay connected with friends regardless of the smartphone brands they use.

Whether it is sending photos from a recent holiday, sharing a video from a night out or passing along files for a group project, users can continue sharing the moments that matter without making their choice of smartphone a barrier.

As more consumers consider their next smartphone, the conversation is no longer just about what a device can do. It is also about how easily it fits into the way people already live, work and connect with others.

And with the Galaxy Z Fold8 Ultra, the best part is what comes next. Built on Samsung’s eight generations of foldable innovation since 2019, it brings together a spacious 8-inch³ main display and multitasking tools that let users work across multiple apps side by side, making it easier to move between tasks without losing their flow. Its 200MP Ultra camera system, enhanced by Samsung’s ProVisual Engine, gives users the flexibility to capture detailed photos and videos, while Gemini Notebook⁴ and Galaxy AI features such as Now Nudge⁵ and Photo Assist⁶ help turn everyday tasks and creative ideas into action.

It is this combination of productivity, powerful imaging and intelligent experiences that makes the Galaxy Z Fold8 Ultra more than a new phone — it is a new way to get things done, with Samsung continuing to push the boundaries of what a foldable can offer.

1. Transferable data may vary depending on the device OS (Android or iOS), OS version and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later in regions outside mainland China. ︎
2. The “Share with iOS devices” feature is currently supported first on select flagship models running on One UI 9 and One UI 8.5, including the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, and Galaxy S26, with support planned to expand to more models in the future. ︎
3. When unfolded. ︎
4. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless canceled earlier, Google One will charge RM97.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro. ︎
5. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed. ︎
6. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ︎

The Galaxy Z Fold8 brings together powerful performance and intelligent experiences in a fresh form factor that adapts to the way people work, create and stay connected. Across Southeast Asia and Oceania, tech creators have been putting the device to the test, trying out their favorite apps on the expansive display, exploring Galaxy AI features, and discovering just how easy it is to make the switch to a new Galaxy device.

Watch them share their experiences below.

Slim and Sleek: The Lightest Galaxy Z Fold Yet

At only 201g, the Galaxy Z Fold8 is incredibly lightweight and reviewers across the region have been impressed by its slim profile.

Davis Fang Tech from Australia highlights the portability of the device, noting that it fits perfectly in a pocket when folded and is also extremely light at just 201g.

Durability: Built for Everyday Confidence

Samsung’s new Flex Titanium technology helps support a slimmer display structure with long-term durability and reduced crease visibility over time.

YugaTech from the Philippines shares more about device’s sturdy hinges. Thin but strong, the Galaxy Z Fold8 is engineered to withstand the demands of daily use while maintaining the flexibility users expect from a foldable device.

Galaxy AI: AI Experiences Optimized for the Foldable Form Factor

Equipped with Galaxy AI, the Galaxy Z Fold8 brings AI assistance to everyday tasks. From productivity and content creation, to communication and search, Galaxy AI helps users get more done while taking full advantage of the foldable form factor.

Watch as @TechNave from Malaysia shows how Now Nudge is even more useful on the Galaxy Fold8’s large display. By recognizing what is shown on the screen and suggesting relevant next steps in a side-by-side view, Now Nudge helps users continue what they are doing without interruption. When planning a meet-up with friends, for example, users can check on their schedule or save a location while keeping the conversation screen open.

Built for Discovery – A Display Optimized for Content Consumption

The Galaxy Z Fold8’s display ratios are designed around the way people consume content throughout the day. Whether it’s streaming videos, scrolling through social media, or reading e-books, the expansive display adapts to different types of content for a more natural and immersive viewing experience.

Bobby Tonelli from Singapore demonstrates how the Galaxy Z Fold8’s display is perfect for anything from watching videos and enjoying movies, to comfortably reading e-books.

Smart Switch: Moving to Galaxy Made Easy

Whether upgrading from another Galaxy device or switching from a different brand, Smart Switch helps users conveniently transfer photos, contacts, messages, settings and more, making it easier to start using the Galaxy Z Fold8 from day one.

Bestindotech from Indonesia shows just how simple it is to wirelessly set up the new device — less manual effort required and no need for any additional apps. With the updated Smart Switch, users can scan a QR code and transfer data wirelessly — including passwords, passkeys, call history, accessibility settings and eSIM data — without downloading additional apps.

Smart Switch is Samsung’s data transfer app¹ that allows users to move contacts, photos, videos, messages, apps, settings and more from an Android or iOS device to a new Galaxy device. With One UI 9 on the new eighth-generation Galaxy Z series, Smart Switch makes switching devices easier and more seamless than before. Quick Share has also been enhanced, making it easier to share files with friends, family and colleagues using different platforms.

Start Switching With Just a QR Code

With One UI 9, users no longer need to install the Smart Switch app separately on their iOS device. By simply scanning the QR code displayed on their new Galaxy, they can start transferring data through Smart Switch.

The updated Smart Switch also makes it easier to connect wirelessly. The two devices can connect without users needing to find the right cable or adapter before getting their new phone set up.

Bring More of Your Phone With You

With One UI 9, Smart Switch has expanded the types of data that can move from iOS devices to Galaxy. In addition to previously supported data such as photos, messages, contacts, calendars and apps, users can also transfer passwords and passkeys, call history, accessibility settings and eSIM information.

These may be less visible than a photo library, but they can make a big difference to how quickly a new device feels ready to use. A saved password means one less account to set up again. Bringing over accessibility settings can reduce the need to recreate a personalized experience. eSIM information can also be transferred, making it easier to continue using an existing mobile setup.

Make Galaxy Feel More Familiar

Whether switching to Galaxy Z Fold8 Ultra, Z Fold8 or Z Flip8, users can make their new device feel familiar from the start. Beyond transferring data, they can adjust key settings such as Swipe gestures and Home screen layout to suit the way they use their phone. With the UI customization app Good Lock, users can also personalize the Home screen, app switching and more, giving them greater freedom to use Galaxy in the way that works best for them.

For those switching from iOS to Galaxy, these options can help recreate familiar ways of navigating and organizing their previous smartphone, reducing the adjustment that can come with moving to a new environment. This helps users settle into their new Galaxy more comfortably and naturally from the start.

Keep Sharing After the Switch

Changing smartphones does not mean everyone around a user changes theirs too.

Friends, family and colleagues may continue using different devices, which makes cross-platform sharing an important part of the experience long after setup is finished. Devices running One UI 9 and One UI 8.5 can benefit from an enhanced cross-device sharing experience² with Quick Share. With AirDrop compatibility, Quick Share makes it easier to share files between Galaxy and iOS devices.

Choosing a new smartphone should come down to the experience people want next. By simplifying how the switch begins, expanding what can move across and making it easier to keep sharing afterward, Samsung is reducing more of the practical barriers between smartphone ecosystems.

The result is a simpler way to move to Galaxy, while bringing more of what already matters along for the journey.

Purchase the all-new Galaxy Z Series in Malaysia today!

Explore Samsung’s latest Galaxy foldables, designed to enhance productivity, creativity, and everyday flexibility.

The Galaxy Z Fold8 is built for seamless multitasking, immersive viewing, and productivity-focused experiences. For those seeking the ultimate foldable, the Galaxy Z Fold8 Ultra delivers Samsung’s most advanced premium foldable experience. The Galaxy Z Flip8 features a compact foldable design that’s perfect for creators, selfies, and life on the go.

1. Transferable data may vary depending on the device OS (Android or iOS), OS version and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later in regions outside mainland China ︎
2. The “Share with iOS devices” feature is currently supported first on select flagship models, including the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8 and Galaxy S26, with support planned to expand to more models in the future. ︎

Kuala Lumpur, 31 May 2019 – Your memory is full, your files can’t be transferred and your battery level is at 1% – sound familiar? There are plenty of reasons why you should make the switch to Samsung now and never look back. Today, Samsung Malaysia Electronics launches its #iChanged campaign, with the aim to inspire people from all walks of life to discover a world filled with endless possibilities. This campaign features a series of real Malaysians on how they started experiencing their lives through a prism effect of their devices.

“Our users have always been at the heart of every Samsung product. Each feature in all our devices is designed to help our consumers have a richer and more meaningful experience; to us, that is the true definition of innovation. Through this campaign, Samsung would like to ignite the courage for everyone to take the first bold step and make the change to own the impossible.” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

One of the awesome benefits of switching to a Samsung smartphone is the Smart Switch software, which allows users the freedom to transfer photos, music, videos and contacts from an existing smartphone to a new Samsung device. The software supports iOS devices, as well as other Android smartphones.

The #iChanged campaign showcases the beauty of breaking away from what people think ‘you should do’, and embraces one’s true self by pushing the boundaries and doing what you think you can’t. Catch a glimpse of this campaign from various billboards, YouTube, buses around KL city and many other spaces.

To celebrate its launch, Samsung is kicking off two incredible promotions* from 31^st May to 31^st July 2019, which include:

*Terms and conditions apply.

For more information, please visit www.ichanged.com.my/.