CES 2022 offers visitors and online viewers an opportunity to see for themselves how Samsung has been innovating for the future. From displays and home appliances, to products and services that raise the bar for innovation, the company’s showcase at the world’s largest technology show offers a peek at what our daily lives will look like very soon.

Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.

In part one of this two-part series, Telly Lee, Vice President of Samsung’s Home Appliances Division and Jungrae Kim of Samsung Electronics’ Visual Display Business will explain how Samsung designed its latest home appliances and portable screen to cater to consumers’ evolving lifestyles.

The Bespoke Kitchen: Home Appliances That Evolve in Line With Users’ Changing Lives

▲ Telly Lee, Vice President of Samsung’s Home Appliances Division and Head of the Kitchen Product Planning Group, with Samsung’s Bespoke French Door refrigerators

Q: What can you tell us about the home appliance products and technologies that are being showcased at CES 2022?

We are going to focus on introducing the Bespoke kitchen, in which refrigerators and colors are unified to great effect. The Bespoke kitchen begins with our flagship Bespoke refrigerators. We’ve expanded the Bespoke range to FDR (French Door refrigerators) in the U.S. market in 4-door and 3-door models. This represents a significant expansion of our lineup following the release of Bespoke refrigerators in 4-Door Flex, Bottom Mount Freezer and 1-Door Column types in 2021.

One unique point of innovation for Samsung’s Bespoke refrigerator is the Beverage Center. Featuring a water dispenser hidden inside the door, the Beverage Center offers a convenient, hygienic solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke refrigerators, we’re also showcasing other vibrant and colorful products that are part of the Bespoke kitchen like oven ranges and dishwashers.

These days, we’re seeing more customers in the U.S. choose modern designs for their kitchens. With Bespoke, we want to show that it’s possible to decorate your kitchen based on your individual tastes with a palette that includes colors that blend in with your interior, as well as accent colors.

At CES, we are also showcasing SmartThings Cooking, a service that introduces connected experiences to the kitchen. With this service, users can receive recipe recommendations and information to help them save time on both prep and cooking. SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds meal plans to match. As you’re cooking, it also sends recipe instructions directly to synced Samsung cooking devices.

Q: What are some unique or attractive aspects of the new Bespoke offerings that you don’t want visitors at CES to miss?

First, I’d like to underline the expansion of the Bespoke range, which gives consumers who want their refrigerator to reflect their preferences in terms of color and materials even more options to choose from. Since launching Bespoke in the U.S. in 2021, we’ve seen continuous demand for this type of customization. Delivering on this is one of the reasons we added the French Door refrigerator to our 2022 Bespoke refrigerator lineup. The panels come in twelve colors, which means that there are over 20,000 possible color combinations for a four-door refrigerator alone. I am confident that no other refrigerator offers customers this much choice.

Another can’t-miss aspect is the features. The Beverage Center, for instance includes a 1.4-liter AutoFill water pitcher, as well as a Dual Auto Ice Maker that holds up to 4.1kg of ice. What’s more, the FlexZone offers five different temperature modes to keep ingredients like meat, seafood, fruits and vegetables at optimal temperatures. These unique features help bring greater convenience to users’ daily lives.

Users also get to experience an even smarter kitchen with Family Hub, which is included in the latest Bespoke refrigerator lineup. By using the large screen on the front of the refrigerator users can enjoy music and videos in the kitchen and control kitchen appliances and smart devices too. With a screen that integrates seamlessly into the door panel, and with a highly aesthetic design and minimized bezels, the Bespoke Family Hub is capable of blending into any space.

Last but not least, we are introducing the Bespoke Atelier app that we first launched in Korea to the global market. The app offers access to more than 170 works of art from global artists, covering various periods, trends and themes. It recommends works of art and allows you to create your own gallery of sorts by customizing your display to suit your tastes. In addition, when users display an artwork in listening mode, they’ll be able to hear a description of the art with subtitles. This makes it feel like you’re enjoying a guided tour an art museum from the comfort of your kitchen.

▲ Samsung’s Bespoke Family Hub refrigerator

Q: Our way of life has changed dramatically over the past two years, with technology that connects people becoming more important as contactless ways of doing things increasingly become the norm. What kind of impact do you think the products and technologies showcased at CES 2022 will have on people’s lives?

As users have begun to spend more and more time at home, their lives have become more “home-centric”. We expect this trend to continue in 2022. At the same time, concern for sustainability continues to increase on the heels of events like the United Nations’ COP26 conference, and with environmental regulations being strengthened across the globe. With these shifts in consumer lifestyles and interests in mind, Samsung has been working to provide kitchen solutions that are “customized, smarter, and more sustainable.”

Our customized kitchen solutions cater to users who have been spending a lot of time in their kitchen and thus feel a stronger desire to remodel their space to reflect their tastes. By expanding our Bespoke lineup, we are providing a more diverse range of refrigerator types and color options, helping users build customized kitchens that suit both their lifestyle and their interior design scheme.

Spending more time at home has naturally led to a rise in home cooking as well. To help make this easier by making kitchens “smarter”, Samsung introduced SmartThings Cooking, a tailored cooking journey service that does everything from looking up recipes to creating a diet plan and even shops for groceries. Powered by Whisk’s Food AI, SmartThings Cooking recommends your personalized recipe and meal plans based on your tastes, dietary needs and groceries you have on hand. The service also allows you to enjoy convenient one-stop grocery shopping with your favorite grocery retail brands available through the Whisk network. When it comes time to cook, SmartThings ensures a seamless cooking experience while communicating directly with your smart Samsung kitchen appliances.

And with Family Hub, consumers can even utilize this service through the display on the front of their fridge while continuing to control other home appliances from it as well.

Finally, our kitchen solutions are becoming “more sustainable.” Bespoke refrigerators are built for high energy efficiency, and their replaceable door panels help extend their lifespans. Samsung continues to innovate on this front, seeking out ways to incorporate cutting-edge technology into our appliances while keeping sustainability in mind as well.

The Freestyle : Designing a Screen That’s Not Limited by Space

▲ Jungrae Kim of Samsung Electronics’ Visual Display Business proudly displays The Freestyle, a new portable screen introduced at CES.

Q: Could you walk us through how your team came up with The Freestyle?

Ever since the pandemic changed our daily lives, our personal spaces have become more and more important. This is particularly true of relaxing spaces like the bedroom, where we’re seeing more people using products for the purposes of entertainment. We’re also seeing more people utilize cozy and quiet spaces in their homes, as well as increased interest in spending time outdoors – by going camping, for example. We wanted to reflect these trends of our time in our products, and enable users to use them as they wish – anytime, anywhere, and regardless of space limitations. That’s how we came up with the personal, movable smart screen that is The Freestyle.

Q: What are unique points of the Freestyle?

The Freestyle was designed to offer users new levels of functionality. It’s easy to see what sets this product apart just by looking at it. To allow users to carry around every day, we designed The Freestyle to be lightweight, weighing just 830 grams. The fact that you can conveniently carry it with you wherever you go is its biggest advantage.

The Freestyle also features a simpler installation process. All users need to do is place The Freestyle wherever they want, and then turn it on. That’s it. The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time.

Users can enjoy a seamless and continuous viewing experience by accessing their user accounts and settings for major OTT services. On top of that, we’ve also applied the industry’s first far-field voice control technology. So when the screen is turned on, users can search for content using just their voice. When the screen is off, they can use the device to listen to music or ask for the day’s weather just as they would with a smart speaker.

The Freestyle’s picture and sound quality – the most basic and important features of any display – also deserve a closer look. We applied Samsung TVs’ picture quality engine, and the white balance is adjusted automatically according to the color and tone of the wall that the screen is being projected to. We also applied dual passive radiators to produce deep, high-quality bass. This allows customers to enjoy a cinema-quality sound experience no matter where they are.

Q: In line with Samsung’s ‘Screens Everywhere’ vision, The Freestyle can be utilized in various ways for maximum convenience. What are some specific use cases for The Freestyle?

First of all, The Freestyle can be conveniently set up in a user’s bedroom. While lying in bed, before falling asleep, they can use the device’s integrated cradle to move the screen from the wall to the ceiling to continue watching a movie more comfortably. The Freestyle can also be placed lightly on a dining room table, transforming the room into a new space for entertainment.

In order to utilize spaces like this, our developers came up with a new installation solution that we applied to the product. Thanks to those efforts, users can also utilize the device on a tabletop or floor by connecting it to a standard E26 light socket.¹ There’s no need for a separate power supply or cable connection, so it can be used immediately.

For powering it up, The Freestyle is compatible with external batteries² that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap.

Through close cooperation with Samsung’s MX (Mobile eXperience) Business, we’ve equipped The Freestyle with a button that syncs it with Galaxy devices. With just a push of a button, users can instantly use their Galaxy device as a remote control. They can also utilize mobile hotspots when no Wi-Fi networks are available. We’ve developed this product by paying close attention to even the smallest details, all to make the device just as convenient and easy to use outdoors as it is at home.

¹ Light socket connection feature will be first applied in US.

² Samsung is not liable for 3^rd party external batteries.

To help you get through your busy day, Samsung Electronics has put together a team. With the SmartThings app on the Galaxy Z Fold3 leading the way, Samsung’s latest washer and dryer, Neo QLED 8K and the Jet Bot AI+ are ready to team up to help you get ready.

Read on to find out how Team Samsung helps its user ‘A’, breeze through his busy morning.

Good Morning Mode Opens the Curtains and Displays the Weather

A was watching his favourite movie last night and fell asleep late. He ended up missing the alarm on his smartphone, but there’s no need to worry. All he needs to do to get ready for the day is simply unfold his Galaxy Z Fold3 and activate Good Morning Mode in SmartThings.¹  Once he’s done that, the curtains that were closed so he could get a good night’s sleep automatically open up and the lights in his home switch on to help him begin his morning in a bright mood.²

One of the most important factors to consider when getting ready to go out is the weather. It’s the first thing to check before choosing your outfit and deciding whether or not to take an umbrella with you. Because Good Morning Mode displays the weather automatically through A’s Neo QLED, there’s no need to use the remote to check the weather.

A Washer That Chooses the Best Wash Cycle While Staying Eco-Conscious

A has picked out an outfit of the day that’s appropriate for the weather, but he forgot to start his laundry. Luckily, Team Samsung can select the best wash cycle and get his laundry done on time even when he’s not around.

Here’s how it works. First, open up the SmartThings app, tap on Laundry Recipe and choose the colour, soil level and types of clothes you want to wash in your washer. Wash cycles will differ depending on the colour and soil level of the clothes, and whether you want to wash shirts or things like socks. The feature will automatically choose the best wash cycle based on your input.

The Laundry Planner feature allows you to specify when you’d like the load to finish, so your clothes will be fully dry and looking good to go when you need them.

Whipping Up a Delicious Breakfast With SmartThings Cooking

A hearty breakfast is a must for starting off the day with lots of energy. Luckily for A, Team Samsung makes it easy to pick out a recipe for a great meal.

After receiving a recommendation on his Galaxy Z Fold3 using SmartThings Cooking³, A automatically sends the recipe to the smart oven and starts cooking. When it’s all done, he can receive a notification through his Galaxy Watch, Family Hub or TV.

Forgot to Turn Off Your Lights or Devices? Don’t Worry With Away Mode

After putting on some fresh, clean clothes and finishing a delicious breakfast, it’s finally time for A to head out the door. With SmartThings’ Away Mode,⁴ if A realizes that he forgot to turn off a light or the TV as he’s heading out the door, he won’t need to head back inside to do so. The feature allows you to control not just the lights and the TV, but devices like robotic vacuum cleaners (RVC) as well. In addition, if you have a pet who’ll be left alone at home, SmartThings Pet⁵ offers peace of mind by allowing you to monitor your furry friend.

Monitoring Energy Usage With SmartThings Energy

After Team Samsung helped him get ready and he headed out the door, while on his way to his destination, A became curious about how much energy he’d been consuming this month. Once he unfolded his Galaxy Z Fold3, he accessed the SmartThings Energy⁶ service, which offered him detailed insights on his energy usage.

For those who can’t afford to miss work or skip chores in this busy world, Team Samsung is here for you. Experience a smarter and more relaxing start to your day with SmartThings.

For more information on Team Samsung, please visit samsung.com.

¹ SmartThings application must be installed and connected to devices in order to utilize its features. Application requirements may differ depending on the device.

² The electric curtains and lights described are products of a partner company, not Samsung. Therefore, quality assurance depends on the partner company’s standards.

³ Feature availability may vary by country.

⁴ SmartThings application must be installed and connected to devices in order to utilize its features. Application requirements may differ depending on the device.

⁵ SmartThings Pet is available for Bespoke Jet Bot AI+.

⁶ How much detergent, water and energy can be saved can differ depending on the actual usage environment and the types of items being washed. SmartThings Energy service may not be supported by some devices.

Samsung’s CES 2021 lineup showcases exciting ways that its new devices make users’ lives better. The company designed its latest home appliances with a focus on ‘Bespoke’ personalization – creating appliances that are customized for each user the way a bespoke suit is precisely tailored for each wearer. Optimized to fit a variety of lifestyles, Samsung’s newest innovations set a new standard for home appliances.

Providing a central hub that brings food, entertainment and smart functionality all together in a single package, Samsung’s Family Hub for 2021 is unifying and elevating experiences in the home like never before. A winner of the CES 2021 Innovation Awards six years running, the Family Hub continues to evolve with new features that add convenience, connectivity and delight to the kitchen.

One new notable service that can be used with the new incarnation of Family Hub is SmartThings Cooking, which makes food preparation a seamless culinary journey. With you from the initial moment of inspiration to meal planning, grocery shopping and eventually guided cooking, SmartThings Cooking is making keeping your family well-fed easier than ever before. SmartThings Cooking also synchronizes with the Cooking Board screen on the Family Hub, making it easy to switch between devices as needed.¹

To see how Family Hub for 2021 and SmartThings Cooking can enhance home experiences, Samsung Newsroom followed a day in the life of a family living in a home equipped with a Samsung smart kitchen.

[Monday, 5 PM] Customized Culinary Journeys

Looking to plan out the family’s meals for the week, Dad turns to his Family Hub’s one-stop Cooking Board. SmartThings Cooking’s Meal Planner automatically suggests a full week’s worth of delicious meals based on the family’s preferences and the ingredients they have in their fridge. With a few quick taps, Dad is able to create a grocery shopping basket straight from the recipes and conveniently complete payment through his usual online retailer.² 

The family’s meals planned out for the week, Dad turns his attention to their meal for that evening. Considering what they have already eaten that week and the ingredients they have in the house, Family Hub recommends a sumptuous chicken pasta bake.

About to head home for the day, Mom opens the SmartThings app on her smartphone and sees that the family’s meals for the week are all ready to go. She is excited to see that she has a delicious pasta bake to look forward to when she gets home!

[Tuesday, 3:30 PM] Enriching Precious Family Moments

Jenny, the youngest child, goes to the Family Hub to show off the first photos she took all by herself on its screen, proudly displaying them for her family to see and decorating her display with images and stickers. By accessing the Family Hub device plug-in within the mobile SmartThings app, users can quickly and easily add photos to their large 21.5-inch Family Hub screen for all their loved ones to enjoy.

Mom arrives in the kitchen, ready to prepare dinner. She sees Jenny’s photos, smiles, and swipes to the Cooking Board to see what’s for dinner.

[Tuesday, 6 PM] Making the Kitchen Fun

Time to start cooking! Using the Family Hub’s internet browser, Mom pulls up an online cooking tutorial to remind herself how to prepare the meal. That done, she uses one-touch Mirroring from her smartphone to play a video for the family’s youngest child and keep them entertained while herself and her eldest child prepare the meal.

When Dad arrives home, he comes in to find his family all happily cooking together and nodding along to some great cooking tunes.

[Tuesday, 10 PM] A Smarter and Safer Space 

With the dishes all done, it’s time for the family to retire for the night. Dad goes to the Family Hub to check that all of the family’s appliances are set to their appropriate modes for the night. The Family Hub also lets him know that the temperature is set to drop significantly that night, allowing him to set the thermostat to the right temperature to keep his family comfortable. Before heading to bed, Dad uses the SmartThings Video Widget to check that the house’s internal and front door cameras are working well, ensuring that his family will rest safe and secure.

Samsung’s Family Hub for 2021 and SmartThings are making it easier than ever before to enjoy rich, memorable family experiences in the kitchen and throughout the home. With the refrigerator serving as their central hub, family members can enjoy more efficient interactions within their home environment, giving them more time to spend on what matters most – each other.

¹ In the U.S., SmartThings Cooking service allows you to enjoy convenient one-stop grocery shopping through the Whisk network, including Walmart, Kroger, Instacart and Amazon Fresh. Availability varies by region.

² Features availability may vary by country

Samsung Electronics Co., Ltd. announces today at CES 2021 that it is making one of its most popular Family Hub features available in the SmartThings app. Family Hub won its sixth consecutive CES Innovation Award this year—a testament to Samsung’s innovative strides in offering families smarter and more seamless kitchen experiences.

SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds weekly meal plans to match. As you’re cooking, it sends recipe instructions directly to synced Samsung cooking devices—so Family Hub can order groceries and the Front Control Slide-in Range¹  can automatically preheat, while SmartThings Cooking guides you through every step of meal prep.

“Families around the world embraced smarter cooking and streamlined meal planning with Samsung’s Family Hub,” said John Herrington, Senior Vice President, General Manager of Home Appliances.  “We are proud to bring these features to more than 33 million people who use the SmartThings app—and we hope to inspire those who are cooking, and experimenting, more than ever.”

Smarter Meal Planning from Screen to Table: A New Kitchen Experience

As people spend more time in the kitchen and seek out new recipes, Samsung’s SmartThings Cooking service can help by bringing all of your Samsung kitchen appliances together, offering a seamless journey that allows you to search, plan, purchase, and prep weekly meals via the SmartThings app on your Family Hub or smartphone—a single platform that you can access anywhere, any time.

SmartThings Cooking recommends personalized recipes based on your unique taste and preferences—as well as what’s on hand—to curate personalized recipe recommendations, so you can plan meals for your family more efficiently. You can even browse the categorized recipe collections to match your craving, ingredient, or mood. SmartThings Cooking also allows you to enjoy convenient one-stop grocery shopping through Walmart, Kroger, Instacart, and Amazon Fresh, using the Whisk network.

Every recipe is laid out to guide you through the simplified cooking process, timing and explaining each step like an at-home cooking class. You can also manage meal prep with one-touch control over cooking modes, temperatures, and time settings, and monitor the entire process at a single glance.

SmartThings Cooking is powered by Whisk, a smart food platform acquired by Samsung NEXT. Whisk’s Food AI brings together user preferences, intent, and environmental factors to deliver personalized cooking experiences. Simply save a few of your favorite recipes into the recipe box and, if you wish, share your personal food preferences and your location. You will then receive customized recommendations.

Although SmartThings Cooking is a standalone service accessible via the SmartThings app²,  Family Hub owners can also enjoy meal planning conveniently their fridge³.  The smart fridge offers a full-screen dedicated board optimized for SmartThings Cooking, which works with Family Hub to understand what’s inside the fridge and add missing ingredients directly to your online grocery cart for at-home delivery.

Samsung’s Family Hub for 2021 also brings powerful new capabilities that make it the center of the smart home. Widgets for the most frequently used functions have become easier to use, with a larger music widget that includes personalized recommendations and an upgraded SmartThings widget that serves as a dashboard for all your smart home devices. Family members can upload photos, notes, and more to any screen, so that you can use all of the Family Hub screens like the Family Board feature, first introduced in 2019.

More information on SmartThings Cooking and Family Hub will be on display at Samsung’s virtual CES exhibit from January 11 to 14. For more information about Samsung’s latest products, please visit www.samsung.com/us/explore/experiences/ces2021.

¹ Available on Wi-Fi ranges registered with SmartThings.

² Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

³ Available on versions after Family Hub 2.0.

While Samsung Newsroom previously spotlighted several of the company’s award-winning innovations when the winners were first announced, in the spirit of Samsung’s CES 2021 vision to provide a ‘Better Normal for All’, we are here showcasing those award-winning innovations that have been recognized for the innovation and value they bring to users’ daily lives and routines in this ‘new normal’ lifestyle.

Read on to learn more about some of Samsung’s CES 2021 Innovation Awards award-winning technologies across the visual display, home appliance, smart home and software & mobile app categories.

Among the recipients of the CES 2021 Innovation Awards were several of Samsung’s latest innovations in the display category, including the brand-new 110-inch MICRO LED, a breakthrough product that garnered a Best of Innovation award for its leading features that offer users total control over their space as well as their experiences.

• 110-inch MICRO LED – Providing the ultimate in visual experiences, the Best of Innovation Award-winning 110-inch MICRO LED features 24 million individually-controlled LEDs and a powerful MicroLed processor for breathtaking image quality. With over 99.99% screen-to-body ratio and Samsung’s Ambient Mode featuring three exclusive pieces by new media artist Refik Anadol, the TV seamlessly blends into its surroundings whether the display is on or off.
• 85-inch QN900A Neo QLED – Samsung’s QN900A Neo QLED enhances the viewing experience thanks to its upgraded AI-powered upscaling Quantum Processor and all-new light source technology, wherein each LED backlight chip emits light on its own to allow content to be enjoyed just as it is meant to be seen.
• Smart TV Accessibility – Samsung’s 2021 QLED and Neo QLED models all feature the latest advances in AI and technology to help more users to comfortably enjoy their TV experiences with new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio.

Samsung’s CES 2021 Innovation Award winners also included some of the company’s latest home appliance and smart home products packed with the latest innovations designed to be bespoke to any lifestyle, including the brand-new Samsung Bespoke 4-Door Flex refrigerator.

• Samsung Bespoke 4-Door Flex – The latest addition to Samsung’s Bespoke refrigerator lineup and the first to launch in the U.S. market, the Samsung Bespoke 4-Door Flex allows users to choose from a wide range of colors and finishes while offering powerful and flexible storage features including an all-new Beverage Center.
• Family Hub for 2021 – Carrying on the Family Hub legacy of being much more than just a place to store food, the Family Hub for 2021 provides families with flexible food management features, an intuitive and totally customizable 21.5-inch LED touchscreen and seamless inter-device connectivity for convenient cooking, entertainment, messaging and more.
• WF8800A Front Load Washer – Featuring a Smart Dial user experience that learns a user’s preferences and recommends optimal cycles for each wash, the WF8800A provides a redesigned laundry experience that is smarter, more intuitive and less stressful than ever before.

• JetBot 90 AI+ – With LiDAR and 3D sensors as well as cutting-edge object recognition technology powered by Intel® to precisely maneuver around objects, the JetBot 90 AI+ is a sleek robot vacuum cleaner that features a self-emptying Clean Station and front camera for efficient and intelligent home cleaning.
• Jet 95 Cordless Stick Vacuum – Featuring an automatic dust emptying system integrated with its battery charging station, the Jet 95 is a revolutionary cleaning assistant.

• Slim Over-the-Range (OTR) Microwave – Designed for any kitchen with an under-cabinet hood, the Slim OTR Microwave saves countertop space while delivering optimum performance as an industry-best 100W output microwave, and includes a power ventilation system with a 550 cu.ft./min. suction capacity.
• Front Control Slide-in Flex Duo Induction Range – A modern upgrade to any kitchen, the Front Control Slide-in Flex Duo Induction Range includes Wi-Fi connectivity, simpler range control with Smart Dial and a built-in Air Fry mode for convenient cooking. Furthermore, by using induction, the range reduces energy consumption and features dual doors that turn one oven into two so that users are not restricted to just one oven temperature or timer.
• Samsung Water Purifier (Family Faucet/Chef Faucet) – Wi-Fi and voice-enabled, Samsung’s water purifier offers improved filtration with two faucets for various uses, customizable horizontal or vertical installation, and remote, smart control.

• SmartThings Cooking – A one-stop culinary experience powered by Whisk’s Food AI, SmartThings Cooking recommends recipes fit to the user’s tastes and dietary requirements, builds meal plans and grocery lists and sends recipe data straight to appliances for integrated, intelligent cooking experiences.

Many of the products and services mentioned here are being spotlighted at this year’s virtual CES event, along with a range of other CES 2021 Innovation Award-winners from across the Samsung ecosystem including various products from the mobile category and a range of Samsung’s leading memory solutions.

On January 11, Samsung built anticipation for their in-depth presentations at CES 2021 with a live-streamed press conference announcing the company’s new vision and some of their new innovations that are set to provide a ‘Better Normal for All’. The press conference opened with some powerful remarks from Sebastian Seung, President and Head of Samsung Research, who outlined how the company’s latest technologies have been informed by the changes brought about in recent times and developed to empower users to live more conveniently, intelligently and sustainably.

Read on to discover more about the biggest announcements from Samsung’s CES 2021 opening press conference.

Designing Products for a Better Normal for All

Seung kicked off the live-streamed press conference by noting the changes all have us have experienced since last year’s CES and the impact this has had not only on the way we live, but also on how we use technology in our daily lives.

“Among many things, your home has taken on a greater significance,” noted Seung, who went on to acknowledge the different and new methods people have been harnessing to stay connected while staying at home. “But what if that home, and those technologies in it, were actually built around you? At Samsung, we’re always finding ways to do just that,” he assured.

Personalizing Your Smart Experiences

In order to illustrate Samsung’s commitment to technology that creates a better normal for all, Seung introduced several of the company’s latest innovations designed to provide more intuitive experiences that not only match a user’s environment, but also their personality.

One such innovation is the Samsung Bespoke 4-Door Flex refrigerator, the latest addition to Samsung’s customizable Bespoke refrigerator lineup and the first Bespoke product to launch in the U.S. market. “Samsung Bespoke 4-Door Flex comes with even more ways to customize your kitchen for both form and function,” highlighted Seung of the refrigerator’s innovative design that allows users to tailor the product to their own preferences.

The second innovation introduced by Seung was designed with the understanding that, following the way the concept of the living space has changed over the past year, users’ needs have also changed as they require personalized product experiences everywhere in their homes. “We think your TV should reflect these changes,” he noted, going on to highlight the Samsung Lifestyle TV lineup as an example of the company’s efforts to provide innovations that reflect the changing tastes and needs of consumers. Seung then went on to unveil the brand-new 110-inch MICRO LED, a breakthrough product packed with new features to let users customize their space and their experiences as they wish. 

Seung then highlighted that, along with cutting-edge technologies, today’s users require personalized smart services that can respond and adapt to their daily routines, and went on to unveil two new services developed to help users stay more connected across different aspects of life: SmartThings Cooking and the Samsung Health Smart Trainer, a feature that tracks and analyzes user posture in real time just as personal trainer would.

Bringing Next-Generation AI Directly into Your Home

Seung next spotlighted the role artificial intelligence (AI) is capable of playing in the home. “Today, AI is about being more personal and predictive. It’s about benefitting you every day by being a core part of the products and services you enjoy,” he highlighted.

AI is already at work in several of Samsung’s leading consumer electronics, from smart washers to Smart TVs, where Neo Quantum Processor with enhanced upscaling capabilities can optimize picture quality to 4K and 8K picture output regardless of the input quality. However, explained Seung, the transformational power of AI is set to further come to life in users’ homes.

He then introduced a special guest to the stage – the brand-new JetBot 90 AI+, a robot vacuum fitted with smart object recognition technology for intelligent ­cleaning. Seung went on to showcase that the JetBot 90 AI+ is fitted with LiDAR and 3D sensors for location mapping.

What Samsung’s Robot Assistants Can Do for You

Seung then reminded viewers that Samsung has introduced a range of intelligent, human-centered robots at previous year’s CES events, and that with innovations such as the JetBot 90 AI+, this year is no exception. “Samsung has been continuously improving our robotics, including many types of Samsung Bot,” he explained.

“You are at the center of all our innovations,” further affirmed Seung, who then went on to provide a glimpse into what this might mean for robotic solutions in the future by introducing Samsung Bot Care,1 a concept robot that recognizes a user’s behavior to be a better robotic assistant, and Samsung Bot Handy,2 another concept robot capable of serving as an extra hand in the home that flips the script on what a ‘home robot’ could look like.

For All Our Tomorrows

Sandeep Rana, Environmental Sustainability Specialist at Samsung Electronics, then took to the stage in order to affirm Samsung’s ongoing commitment towards building a sustainable and accessible future. “We need a holistic solution – and that’s our goal at Samsung,” noted Rana. Highlighting the potential that the next generation has to generate meaningful change in the world, Rana outlined the global support programs that Samsung has established over the past decade to nurture young people’s new ways of thinking, and the services that have been developed to provide everyone with access to technology.

Next, Rana provided a run-down of the ways in which Samsung is developing products and technologies so that the next generation can enjoy a green planet. “To start, we’ve put sustainability at the heart of some of our most popular products.” From the interchangeable modular design of their Bespoke refrigerators and the energy efficiency of their AI-powered washing machines to the company’s memory-saving solutions, Samsung is constantly exploring how technology can break down barriers for a better future, noted Rana.

Furthermore, initiatives such as Samsung’s Galaxy Upcycling Program are a “recognition of our need to take responsibility and be in harmony with nature,” affirmed Rana, who then highlighted the company’s eco-packaging innovations that won the Innovation Award at last year’s CES and announced that Samsung plans to use eco-packaging in all 2021 Lifestyle TVs and most of the 2021 Neo QLED line.

Rana concluded her presentation by introducing Galaxy Upcycling at Home, a new program that lets users decide how they want to repurpose their own Galaxy devices into convenient home devices. “This is a vision of a better, more inclusive and sustainable future,” noted Rana, “and we’re working toward it every day.”

Looking Ahead to a Bright Future

Following Rana’s presentation, Seung then returned to the stage to provide final thoughts before closing out the press conference. “What we’ve shared today is how, after a year of abrupt change, Samsung can help us all work toward a better, brighter future through next-generation technologies,” he affirmed.

Finally, Seung promised that the company would be showcasing even more products that enable us all to achieve a better world for generations to come at the company’s Unpacked event later in the week. “Together, we believe we can build a better normal for all,” he concluded.

Samsung Bespoke 4-Door Flex, 110-inch MICRO LED, and JetBot 90 AI+.

Continuing sustainability efforts, Samsung announces Galaxy Upcycling at Home
and expansion of eco-packaging for TV products in 2021

Samsung Electronics Co., Ltd. shared its vision for the future at the 2021 Consumer Electronics Show (CES). The company introduced new products at its virtual press conference, showing how it’s continuing to innovate by creating solutions that are flexible, intelligently connected, and use AI to understand context to make daily life seamless.

“Our world looks different, and many of you have been faced with a new reality–one where, among other things, your home has taken on a greater significance,” said Sebastian Seung, President and Head of Samsung Research, the advanced R&D hub of the company that leads the development of future technologies for Samsung Electronics’ SET (end-products), addressing the company’s efforts to enhance the at-home technology experience. “Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.”

Creating More Intimate and Personalized User Experiences

As people spent more time at home last year, the tech they wanted became the tech they needed. In relying on that tech, people came to understand many ways connected solutions could make life easier. TVs were vital for entertainment—and sometimes, fitness. Chromebooks became crucial home learning tools. Smart fridges helped with remote shopping and meal prep. Smartphones were indispensable.

Samsung’s continued investments in innovations that adapt to evolving lifestyles enable the company to keep pace with rapid changes. Key innovations unveiled include:

• Samsung Bespoke 4-Door Flex: The latest version of the Bespoke refrigerator features changeable panels that come with a choice of colors and materials that made the original a success, allowing consumers to adjust their fridge for form and function. The new 4-Door model, available in North America this spring, also includes a brand-new Beverage Center, which gives quick access to a water dispenser and an automatically-filled water pitcher. Samsung Bespoke 4-Door Flex also comes equipped with a Dual Auto Ice Maker which makes not only regular cubed ice but also smaller ‘ice bites’ to suit different preferences for cold beverages.

• 110-inch MICRO LED: This new screen features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design that seamlessly blends into the living space. The result is a spectacularly immersive viewing experience with astounding picture quality. The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option—so you can keep up with multiple sports at once, or stream a tutorial while playing a video game. Also, for US consumers, more than 160 free channels[1] are available through Samsung TV Plus. MICRO LED will be rolled out globally beginning this spring[2].

• Lifestyle TV: Samsung’s cutting-edge lifestyle TV lineup includes The Serif, The Frame, The Sero and The Terrace—a recently launched 4K QLED outdoor TV—as well as Samsung The Premiere, a cinema-like quality 4K laser projector.

• SmartThings Cooking: A new service from Samsung SmartThings is designed to make your culinary journey seamless. An automatic Meal Planner powered by Whisk’s Food AI recommends meals for the whole week, makes shopping lists with the ingredients you need, and connects to grocery retailers for one-stop shopping straight from the Family Hub refrigerator or your mobile screen. Recipe instructions can be sent directly to synced Samsung cooking devices to minimize hassles and mistakes[3].

• Samsung Health Smart Trainer on Samsung 2021 TVs: Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer[4] feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.

Bringing AI and Robots to Daily Life including Housekeeping

Samsung has long been at the forefront of AI and robotics innovation, leveraging its seven global AI research centers to advance technology. By bringing AI to its products, Samsung is creating new home experiences—from washing machines that optimize water usage, detergents, and wash cycles, to TVs with a Quantum AI Processor that can upscale HD content into pristine 8K resolution.

The major technologies featured during Samsung’s press conference include the following:

• JetBot 90 AI+: Coming to the US 1H 2021, this new vacuum cleaner uses object recognition technology to identify and classify objects to decide the best cleaning path. LiDAR and 3D sensors allow JetBot 90 AI+ to avoid cables and small objects, while still cleaning hard-to-reach corners in your home. Also outfitted with a camera, JetBot 90 AI+ is integrated with the SmartThings app to assist you with home monitoring.

• Samsung Bot Care[5]: The latest development in Samsung’s growing robotics lineup, Samsung Bot Care is designed use AI to recognize and respond to your behavior. It will be able to act as both a robotic assistant and companion, helping to take care of the details in your life. It will also learn your schedule and habits and send you reminders to help guide you throughout your busy day.

• Samsung Bot Handy[6]: Also in development, Samsung Bot Handy will rely on advanced AI to recognize and pick up objects of varying sizes, shapes and weights, becoming an extension of you and helping you with work around the house. Samsung Bot Handy will be able to tell the difference between the material composition of various objects, utilizing the appropriate amount of force to grab and move around household items and objects, working as your trusted partner to help with house chores like cleaning up messy rooms or sorting out the dishes after a meal.

Looking to the future, Samsung is also developing other tangible applications of AI technologies for daily life. Samsung is continuing to build on its Samsung Bot Retail, which would guide users outside the home in retail environments, and GEMS, Samsung’s health-focused exoskeleton as mobility aide. These innovations allow robots and robotic devices to co-exist with humans, enhancing their lives and catering to a variety of lifestyles and different environments.

Technology for a Better Future

Samsung closed its CES 2021 press conference by sharing more on the brand’s vision for how technology can enable progress and create a better tomorrow for all. Samsung believes that there is no single all-encompassing solution; a sustainable future requires investments across a broad spectrum. That’s why Samsung is focused on three key areas that are poised to benefit the most from technological innovation: sustainability, education, and accessibility.

“At Samsung, we are always looking for ways to build a better, more sustainable future,” said Sandeep Rana, Senior Manager, Environmental Sustainability Specialist at Samsung, who shared Samsung’s sustainability message at the press conference. “With a focus on the environment, people and society, we will continue to provide our consumers with responsible tools and technologies to address our challenges today and enable a better future for all.”

As part of its commitment to creating a circular economy, Samsung is developing programs and packaging solutions that promote a sustainable product lifecycle—from beginning to end:

• Galaxy Upcycling at Home: At the event, Samsung announced an update to its Galaxy Upcycling program called Galaxy Upcycling at Home. The new program reimagines the lifecycle of an older Galaxy phone and offers consumers options on how they might be able to repurpose their device to create a variety of convenient IoT tools.

• TV Eco Packaging: Additionally, Samsung announced that its eco-packaging would expand to QLED, UHD TV, monitor, and audio products in 2021. As part of an ongoing commitment to eco-consciousness, Samsung is creating products and solutions with sustainability at the core. For example, Samsung’s new Solar Cell Remote Control—made in part with recycled plastic—can be charged via solar or indoor lighting, reducing battery waste.

Believing that future generations will play a critical role in building a sustainable future, Samsung has also prioritized technology education through Samsung Solve for Tomorrow, which encourages young people to creatively use technology to solve community challenges, and Samsung Innovation Campus, which helps students develop technical and personal skills for future jobs.

Samsung also highlighted at the event how it is making its products even more inclusive and accessible for all. The SeeColors application is designed to help those with color vision deficiency (CVD) to adjust the settings on their 2021 QLED TVs for a better viewing experience, and the Sign Language Zoom feature on TVs ensures that everyone, regardless of ability, can easily enjoy cutting-edge technology.

Lastly, understanding how challenging it can be to strike a balance between our digital and analog lives, Samsung presented the Digital Wellbeing feature, designed to help people take control and manage their digital time—so they can use technology to better our lives and empower ourselves.

For more information, images or video on the products Samsung announced at CES 2021, please visit http://news.samsung.com.

1.  160 free channels for Samsung TV Plus are available for US users only. The Service availability may vary by region and product.

2. Availability of MICRO LED TV will vary by region.

3. Available on Android and iOS devices. A Wi-Fi connection account are required.

4. Specific features available may vary by region and product.

5. Samsung Bot Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

6.Samsung Bot Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

Disclaimer: All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.