This works because, unsurprisingly, routines and priorities vary greatly from household to household. Individuals may simply want to reduce the amount of time spent doing chores, pet owners often have extra laundry to deal with, and families can benefit from refreshing clothes and bedding instead of doing a full wash and dry. For others, the desire may simply be a machine that’s easier to use and manage.

Samsung’s washers and dryers are designed with these different lifestyle needs in mind.

For Solo Households: Take the Guesswork Out of Laundry

If you live alone, taking care of the laundry is usually entirely managed by you.

This can mean quite a lot of hassle because of all the steps required. According to a Samsung global survey conducted in 2025¹, pre-wash tasks, including sorting laundry, selecting the right cycle, and adding the right amount of detergent or fabric softener, were identified as some of the more inconvenient parts of doing laundry.

Samsung’s AI Wash cycle² helps simplify these steps. When AI Wash is selected, the washer detects factors such as load weight and certain fabric types³ to help enhance the washing performance. It can also sense the soil level of the laundry and adjust the amount of detergent and water accordingly.

If you prefer to select your settings manually, you can choose from a range of cycles, depending on the model. But when the goal is simply to load the washer and get on with the day, AI Wash can handle those decisions for you.

For Families: Refresh Clothes and Bedding Between Washes

In busy households, not every item needs a full wash after every use. Clothes, bedding, and other frequently used items can benefit greatly from a refresh-type cycle.

Samsung washer-dryer Combos offer Air Wash,⁴ a cycle that uses super-hot air to deodorize dry garments and bedding without the need for detergent or other chemicals. This cycle is a convenient way to reduce the time and effort spent on washing and helps maintain fabric quality over time.

Families can also care for the washer itself more easily thanks to Drum Clean+. The cycle helps keep the inside of the machine hygienically clean and fresh by removing dirt and 99.9% of certain odor-causing bacteria⁵ from the drum. The washer also provides a notification after every 40 cycles⁶ as a reminder that it is time for cleaning.

For Pet Owners: Handle Everyday Messes With Ease

Pets bring plenty of joy, but plenty of laundry, too.

A walk outside can leave paw prints on clothes. A cuddle can send a favorite T-shirt straight to the laundry basket. And bath time for a long-haired dog can quickly create a pile of damp towels.

For households where laundry adds up quickly, the Bespoke AI Laundry Combo combines washing and drying in a single appliance. Its large-capacity design allows users to handle more clothes, towels, and other everyday items at once, helping reduce the number of loads needed to keep up with busy routines. Because washing and drying take place in the same appliance, there is also no need to transfer laundry from a washer to a dryer.

For households with pets, applicable models in the Bespoke AI portfolio offer a Pet Care cycle as another option for caring for items that are part of everyday life with furry family members.⁷

For Those Who Prioritize Convenience: Enjoy a More Intuitive Interface

The best feature might just be controls that are easier to find and use.

The 7-inch Smart Screen on select models brings key laundry controls together in one place. You can browse cycles, adjust settings such as rinse and spin levels with a tap, and personalize how each load is handled.

On the Bespoke AI Laundry Combo, you can select washing and drying cycles, choose drying only, or prepare for the transition from washing to drying. If needed, this flexibility also allows users to check on their laundry and remove items that might be unsuitable for drying after a wash cycle.

The Smart Screen can also be used for more than laundry. Users can check energy-related reports and monitor the status of SmartThings-connected appliances⁸ around the home, which turns the laundry room into another convenient place to manage connected devices.

A Washer for the Way You Live

If you still need help deciding after reading this article, www.samsung.com/my/ has a Help Me Choose My Washer & Dryer tool that can narrow down your options.

By answering simple questions about preferred washer type, household size, laundry frequency, must-have features, and budget, the tool will recommend a Samsung model tailored to your needs—available to explore and purchase on www.samsung.com/my/washers-and-dryers/help-me-choose/.

Different households have varying volumes of clothing, bedding and everyday items to care for Samsung’s broad portfolio of laundry appliances can address diverse needs, offering options for a range of routines, helping you get a washer that best fits the way you live.

1. According to the Global WM Usage & Attitude survey conducted in 2025, 3200 respondents across 4 countries. ︎
2. Based on an AI-created algorithm. Actual results may vary depending on individual use. ︎
3. Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. ︎
4. This cycle is for dry garments only. Clothes with excessive accessories, such as beads, spangles, lace, buttons, etc., may be damaged or deformed. Do not use this cycle for fabrics, such as wool, silk, leather, fur, velvet, printed T-shirts, etc., that can be easily damaged by heat. Always check garment care labels and use appropriate settings to avoid potential damage. ︎
5. Eliminates 99.9% of bacteria, Pseudomonas Aeruginosa, from the inside of the washer and removes dirt from the rubber gasket. Based on testing, witnessed by Intertek, of the Drum Clean+ cycle. ︎
6. Provides a notification after every 40 cycles. ︎
7. Availability of the Pet Care cycle may vary by model and region. ︎
8. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎

Workdays, school runs, family plans, weekend outings: Malaysian households have plenty to keep up with, and somehow, the laundry basket still manages to fill up faster than expected. From everyday clothes to towels and bedding, laundry can easily become the chore that keeps coming back.​

But what if laundry could do a little more of the thinking for you? Today’s clothing care is not just about getting clothes clean and dry. It’s about caring for different fabrics, handling bigger loads and making the entire routine easier to fit around real life.

When Every Load Is a Little Different

No two laundry days are quite the same. One load might be filled with everyday T-shirts and jeans, while the next has towels, delicate pieces or outdoor wear. With different fabrics and levels of dirt, choosing the right settings can feel like another thing to think about.

Here is where laundry gets clever. AI Wash+ assesses each load and adjusts the water, detergent and rinsing time accordingly, while AI Ecobubble fine-tunes bubbles, washing time, temperature and spin speed based on the detected fabric type, supporting Zero Fabric Damage.

Better yet, the washer and dryer work together as a team. Once connected, the washer shares its wash settings with the dryer, helping it automatically choose a suitable drying cycle to keep things moving from wash to dry. Less fiddling with settings, less guesswork and a little more time back in your day.

Built into the Samsung Bespoke AI Front-load Washer SmartThings + Bespoke AI Dryer Hybrid Heat Pump, these features help take some of the guesswork out of everyday clothing care.

When the Laundry Basket Just Keeps Growing

Family life can produce a surprising amount of laundry. Add towels, bedsheets and bulky bedding into the mix, and one laundry day can quickly turn into several loads.

Instead of spending the day working through one load after another, the Samsung Bespoke AI Front-load Washer SmartThings offers a generous 25kg capacity, with room for plenty of laundry at once, including larger items like a king-sized comforter. Its Bedding Cycle can also sense whether a blanket is thin or thick, adjusting washing time and water usage accordingly.

Once the washing is done, the Bespoke AI Dryer Hybrid Heat Pump keeps things moving with an upgraded Bedding Cycle that detects blanket moisture levels and adjusts drying time, allowing thinner blankets to dry faster while thicker ones are dried thoroughly.

When You’d Rather Not Babysit the Laundry

Laundry rarely waits for a convenient moment. You start a load, head out for the day, and suddenly remember hours later that your freshly washed clothes have been waiting for you.

​​​​​With Delay End in the SmartThings App, it helps laundry work around your schedule, letting you plan for a wash to finish closer to when you arrive home. Once washing is done, the process can flow naturally into drying. SmartThings enables Auto Cycle Link to share the wash settings with the dryer, helping it select a suitable drying course without you having to start from scratch.

Add an AI Dial that learns your frequently used settings, Auto Open Door to help release humid air after a cycle, and personalised recommendations through SmartThings Clothing Care, and laundry starts to feel like one less thing you have to keep checking on.

When Smarter Laundry Can Mean Smarter Energy Use

For Malaysian households, laundry often has to keep up with both busy everyday routines and unpredictable weather. Hot, humid days can mean more frequent washes, while a sudden downpour can quickly put outdoor drying plans on hold, keeping washers and dryers in regular rotation throughout the week.

With laundry being such a constant part of home life, every load presents an opportunity to use energy more thoughtfully. SmartThings Energy lets users monitor their consumption, compare it with the previous month and receive alerts when monthly targets may be exceeded, while AI Energy Mode can help reduce energy use by up to 20%¹ on certain washing and drying cycles. So, whether it’s another hot day or if the rain has surprise plans, households can keep the laundry moving through the week, whatever the Malaysian weather brings.

More Laundry Done, With Less Guesswork

As everyday routines get busier, washers and dryers are expected to do more than simply clean and dry clothes. From adapting to different fabrics and tackling bigger loads to providing smarter bedding care and helping households manage energy use, intelligent laundry solutions can make clothing care simpler and easier to fit around everyday life.

See what happens when laundry gets a little smarter? Discover how Samsung’s Bespoke AI Washer and Dryer take the guesswork out of clothing care in Episode 4 of the Samsung Home at Heart Series on Samsung Malaysia’s social media channels – Instagram & YouTube.

1. Based on testing by KATRI using a KS C IEC 60456 for the WF90F22ADSTW AI Wash+ Default with AI Energy Mode compared to AI Wash+ Default without AI Energy Mode Results may vary depending on the actual usage conditions. ︎

Many people in Southeast Asia have lived under grey skies for several weeks as the region tries to catch its breath amidst the hazy conditions. As households pay closer attention to the fluctuations in air quality, some might be wondering just what they can do to breathe a little easier indoors.

That’s why some are turning to air purifiers to help reduce dust particles for better air quality. While this home appliance might currently be the region’s most welcomed addition this season, it’s worth noting that its usefulness extends beyond the haze.  Regardless of what the sky looks like outside, the right air purifier can make the indoor environment more comfortable for your household. If you’re trying to pick one for your home, here are some things to keep in mind.

1. Advanced Purification System

Filtration is a key function of air purifiers and with different sized and types of particles present in the air, a multi-layer system is crucial to effectively capture and remove dust. The Samsung Smart Air Purifier SmartThings for instance, comes equipped with a multi-layered high efficiency purification system. Larger dust particles are first trapped by a washable pre filter, while harmful gases¹ are removed by an Activated Carbon Deodorization Filter. Finally, with an electret dust-collecting filter, it captures up to 99.97%² of ultrafine dust.

2. Anti-bacterial capabilities

Beyond capturing foreign particles in the air, filters that have anti-bacterial properties can also offer additional protection from certain types of bacteria and virus. The dust-collecting filter on Samsung’s air purifiers contain zinc oxide, which can reduce bacteria on the filter by up to 99.9%³, and inactivate up to 96.3%⁴ of the H1N1 virus – which can cause respiratory illness – on its surface. This added capability can provide your household with more peace of mind as you enjoy cleaner air together at home.

3. Precise monitoring of air quality

While the presence of an air purifier can provide some reassurance that your household is enjoying clean air, it always helps to stay informed. The Samsung Air Purifier 3 Way Air Flow comes with a laser sensor that detects PM1.0, PM2.5 and PM10 particles and the accompanying Numeric Air Quality Display shows the exact amount of each so you always know the quality of air you’re breathing in.

4. Convenience and connectivity

As with other home appliances, ease of use and convenience can play a big part in the overall experience of owning an air purifier, while power consumption is another common concern. With SmartThings connectivity, Samsung air purifiers can be remotely controlled through the SmartThings App⁵. Users can easily check room pollution levels, as well as turn the device on and off through their mobile device. To save energy use, you can turn the air purifier off when the house is empty, and switch it on when you’re on the way back, ensuring that you return to a home filled with clean air.

Other features like Auto Mode can also help to reduce manual effort needed and energy consumption. By sensing the room’s air pollution levels, it enables the air purifier to automatically adjust power and fan speeds accordingly to deliver and maintain optimal air quality.   

5. Easy maintenance

Maintenance of household appliances is a dreaded chore for many but keeping your air purifier clean and well-maintained is critical to keep it working at its best. If you don’t want to add yet another burdensome task to your household to-do list, pick an air purifier with simple maintenance needs – look out for filters that only require periodic cleaning, are easy to replace, and purifiers that trigger alerts for when it’s time for a clean or change.

Home Care – which is part of the SmartThings app – helps users monitor filter usage and receive guidance on when to change, replace, or clean your appliance.

6. Fast and efficient purification

Spaces in a home may vary in size and some rooms are larger than others. If fast purification is needed even for bigger spaces, the Samsung Air Purifier 3 Way Air Flow can do the trick. Its Front Air Inflow enables it to easily draw in air even if it’s placed against the wall, while a Power Fan distributes clean air in three different directions, so the entire room can be rapidly purified in no time.     

During this hazy season, air purifiers can provide valuable respite. But it’s important to remember that while the smoke might soon give way to clear skies, the need for clean air doesn’t end. Activities in everyday life, like cooking or cleaning, can also affect air quality in your home. By picking the right air purifier, your household can look forward to enjoying clean and fresh air all year round. 

1. Tested by the Korea Conformity Laboratories on the AX32BG3100Gxxx for formaldehyde, ammonia, acetaldehyde, acetic acid and toluene gases. ︎
2. Tested by the Korea Conformity Laboratories. The electret filter media has over 99.97% dust collection efficiency, based on a particle size of 0.3㎛. ︎
3. Tested on the zinc oxide dust collecting filter media for Staphylococcus aureus (ATCC 6538) and Klebsiella pneumoniae (ATCC 4352) and it reduced bacteria up to 99.9% in the FITI Testing & Research Institute of Korea. ︎
4. The filter media reduces Virus (H1N1) by up to 96.3%. Tested in the Yonsei University Office of Research Affairs and University – Industry Foundation. ︎
5. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Depending on the country, the service may be limited. ︎

Across the five regions, Samsung highlighted AI appliance technologies and how they are applied in everyday life to reflect local lifestyles: kitchen-centered AI homes in North America; energy-efficient built-in AI appliances in Europe; SmartThings-connected AI homes in Latin America; climate- and family-conscious solutions in Southwest Asia; and appliances for homes and businesses in Southeast Asia.

The events brought together about 270 media representatives and influencers from 23 countries. Through hands-on experiences with a range of products, attendees discovered how AI appliances can serve as “Home Companions,” reducing the burden of household chores, managing energy consumption, and looking after the everyday needs of family members.

US: Making Everyday Life at Home More Convenient With AI Appliances

“The Brief New York,” held April 15–16 (local time) at a Samsung showroom in New Jersey, focused on how AI appliances can make household chores less demanding and improve quality of life. Samsung demonstrated AI features in refrigerators and ovens that make everyday kitchen tasks easier, from managing ingredients to preparing meals.

Attendees saw how the “AI Vision” feature of the Bespoke AI Refrigerator Family Hub recognizes not only food ingredients but also labels on containers, automatically adding items to the Food List. The demonstration showed how AI helps users easily keep track of what is in their refrigerator and avoid unnecessary duplicate purchases.

The “AI Pro Cooking” feature of the Bespoke AI Oven also drew attention. Its internal camera recognizes ingredients, recommends optimal cooking settings, and monitors changes in food color to notify users as their meals cook. Together, these capabilities demonstrated how AI can take the hassle out of cooking.

Samsung also presented a refrigerator lineup designed around the needs of North American consumers, who value ample food storage, hygiene, and efficient use of space, underscoring its ability to deliver AI appliances tailored to local needs.

Europe: Helping Consumers Save Energy With High-Efficiency Built-In AI Appliances

Energy efficiency took center stage at “The Brief Milan,” held April 21 in Milan, Italy, where Samsung presented a range of high-efficiency AI appliances for European consumers.

The “Bespoke AI Washer” drew attention for reducing energy use by an additional 65% compared with Europe’s Class A energy efficiency threshold, while the “Bespoke AI Dishwasher” cuts energy use by up to 20% against the same benchmark. Samsung highlighted how these advanced energy-saving technologies can help consumers reduce their energy consumption while offering the added benefits of AI-powered appliances.

In the kitchen, Samsung presented the Extractor Induction Hob, the built-in Bespoke AI Dishwasher, and a refrigerator with “AI Precise Cooling,” which helps minimize internal temperature fluctuations.

Together, these innovations illustrated Samsung’s vision for an AI home optimized for European living environments, combining energy-saving technologies, appliances that blend seamlessly into living spaces, and connected experiences powered by SmartThings.

Latin America: Bringing AI Homes Together Through SmartThings Connectivity

In Latin America, SmartThings connectivity was a central theme, bringing multiple appliances together into a unified AI home ecosystem. Events were held on August 19 in São Paulo, Brazil, and September 9 in Mexico City, Mexico.

Attendees experienced how SmartThings lets users check the operating status of individual appliances and manage and control them as needed. Samsung emphasized that bringing everyday appliances, such as refrigerators, washing machines, and air conditioners, under one connected system can make life at home significantly more convenient.

Samsung demonstrated the practical benefits of SmartThings-connected appliances designed for local living environments and daily habits.

Southwest Asia: From Personalized Cooling to Family Care, AI Appliances That Look After Everyday Needs

Personalized cooling and family care were among the highlights of “The Brief,” held September 16 in Gurugram, India, reflecting the region’s hot, humid climate and family-centered lifestyle.

In the air conditioner experience zone, Samsung demonstrated five airflow control modes powered by the “Motion Wind” technology in its Bespoke AI WindFree Pro Air Conditioner. A highlight was the “WindFree Wearable Good Sleep” mode, which connects to Galaxy Watch and Galaxy Ring devices to adjust cooling based on users’ sleep stages and changes in body temperature, creating a comfortable sleep environment.

In the kitchen appliance experience zone, Samsung introduced “Now Brief,” which delivers personalized information on the screen of the Bespoke AI Refrigerator Family Hub, and “Family Care,” which monitors family members’ device usage patterns to check on their well-being. Together, these features demonstrated how AI can go beyond simplifying household chores to provide personalized experiences and help look after family members in their daily lives.

Samsung also highlighted its service offerings, including SmartThings Home Care and remote appliance management, which extend support beyond the initial purchase to everyday use, maintenance, and ongoing care.

Southeast Asia: Expanding Appliance Solutions from Homes to Businesses

The final stop was Hanoi, Vietnam, where Samsung unveiled a broad range of appliance solutions for both individual consumers and business customers at “The Brief Hanoi” on October 14. The event brought together leading media representatives and influencers from six Southeast Asian countries.

The event took place at Samsung’s newly renovated Business Experience Studio (BES). In spaces recreating real-world settings such as schools, hotels, and commercial facilities, attendees explored firsthand how Samsung’s products and solutions can be applied across a variety of business environments.

Samsung placed particular emphasis on its heating, ventilation, and air-conditioning (HVAC) portfolio, highlighting the company’s strengths in this emerging growth business and reinforcing its market position. The company also previewed its 2027 air conditioner lineup, featuring updated designs and AI-powered capabilities such as “AI Energy Mode.”

For residential appliances, Samsung demonstrated AI-powered convenience features, including “AI Vision” and “Bixby.” The company also introduced its approach to ongoing product care, which combines software updates for up to seven years and its “Home Appliance Remote Management (HRM)” service. The HRM service remotely diagnoses potential issues and provides users with guidance. Together, these services help improve appliance functionality and usability long after purchase.

Looking ahead, Samsung plans to further expand its AI appliance offerings and services to reflect the unique living environments, lifestyles, and consumer needs of each region, strengthening its competitive position in the global AI home market.

Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. For instance, in addition to diet and fitness, our health can be affected by our quality of sleep and how much effort – both mental and physical – is spent on everyday household chores.

That makes the home an important part of the wider wellness picture. AI-powered solutions can change how we manage daily tasks – from refrigerators that suggest healthy recipes, to automated laundry cycles that can help reduce both mental and physical effort. With intelligent innovations that can seamlessly support everyday routines around rest, eating, and household care, living better can be made easier.

A good night’s sleep hinges on comfort to help us fall asleep and more importantly, stay asleep. Samsung’s Bespoke AI WindFree Air Conditioner is designed to make cooling feel gentler. With WindFree Cooling, air is dispersed through 23,000 micro air holes¹, helping to maintain a comfortable indoor environment without unpleasant cold drafts.

Getting quality rest is an important priority in the region, with 66% of respondents in a Samsung Health App survey² indicating that they are actively working on improving their sleep. During warm and humid nights common in Malaysia, the temperature that feels right at bedtime may not remain comfortable for the hours that follow as we go through different stages of the sleep cycle. With the Bespoke AI WindFree Air Conditioner, the cooling experience can be personalized when the air conditioner is connected to a compatible Galaxy Watch or Galaxy Ring through SmartThings³.

When a connected wearable detects that the user has fallen asleep, WindFree Wearable Good Sleep mode can automatically activate WindFree cooling and adapt to body signals to make temperature adjustments. This can help to reduce nighttime awakenings, enabling users to wake up feeling refreshed and rejuvenated⁴.

Supporting Healthier Eating Habits Through Smarter Food Management

Planning healthier meals often starts with knowing what is already in the kitchen, what needs to be used first and what can be easily prepared.

On supported Samsung refrigerators like the Bespoke AI Refrigerator Family Hub, AI Vision⁵ technology can help users keep track of what they already have and identify what they need.⁶ For example, you might be standing in the supermarket trying to remember if you have ingredients for that new healthy recipe you wanted to try for dinner today. With AI Food Manager, you can easily check a food list⁷ to see if you have what you need via the SmartThings app⁸ – no more guessing and ending up with items you don’t actually need.

And if you’re home and stuck with no ideas for what to cook, the AI Food Manager can make the decision for you, by recommending recipes based on what’s already available in your fridge. This reduces the mental load of meal prep and makes the process more efficient. What’s for Today is a new feature available on select models – depending on the user selection, the function can offer menu recommendations based on either a random suggestion or available refrigerator contents, turning the daily question of what to cook into a more engaging and gamified experience.

In addition, side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances, allowing users to control appliances directly from the refrigerator display.⁹ Supported by Bixby, verbal cues provide an additional hands-free way to interact with the refrigerator while cooking or preparing meals.

The refrigerator’s role is not to decide what a healthy meal should look like for every household. Instead, it makes information readily accessible, enabling you to make easier decisions about what to eat.

Simplifying Laundry Routines for Greater Wellbeing

Living well at home is shaped not only by resting and eating well, but also by how well you can manage daily life. Laundry can involve a long chain of small tasks – from choosing settings and measuring detergent amounts, to keeping track of when the cycle ends and moving wet clothes for drying. Minimizing steps in this tiresome routine can help lighten the mental load of everyday household care, freeing up time for more rest or quality moments with loved ones.

Samsung’s latest Bespoke AI laundry solutions are designed to make washing more convenient and effortless. AI Wash+ uses multiple sensors to detect load weight and five different fabric types, ¹⁰automatically dispense the right amount of water and detergent, and continuously monitor soil levels during the wash cycle. If needed, it can also adjust detergent use and washing time accordingly to deliver efficient¹¹ and thorough cleaning performance.

The Bespoke AI Laundry Combo brings washing and drying into one appliance. Clothes can move from washing to drying without being transferred between separate machines, reducing interruptions and adding yet another task to your day.

Meanwhile, the 7-inch Smart Screen offers a central view to check on your wash cycle and access controls, while the Bixby voice assistant support conversational voice control.

Together, these features can help reduce the manual steps and lighten the mental load of managing your laundry.

Bringing Wellness Together Through a Connected Home Ecosystem

A truly connected home consists of more than just individual appliances. Through SmartThings, Samsung connects its Bespoke AI appliances and compatible devices in an integrated ecosystem, delivering seamless experiences across the home to help you easily live better.

Try SmartThings at https://virtual.smartthings.com/?id=1003058

1. WindFree Cooling gently disperses air through 23,000 micro air holes across the front panel to help you stay cool without the unpleasant sensation of a strong cold draft. ︎
2. Samsung Health App Survey Sep 2025, N=5,795, 7 markets: SG, MY, NZ, PH, TH, ID, VN ︎
3. Pair your Bespoke AI WindFree air conditioner with a Galaxy Watch or Galaxy Ring via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep. Feature is available when linking a Samsung mobile device equipped with One UI version 4.0 or later, and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring. ︎
4. Applies to 2026 models onwards. Download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimized for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment. ︎
5. Availability varies by region and model. ︎
6. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. ︎
7. The user may need to manually check and adjust the list to ensure its accuracy. ︎
8. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account. ︎
9. The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device. ︎
10. Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. ︎
11. Based on an AI-created algorithm and internal testing using the AI Wash+ cycle on an 2kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 2kg and under. Actual results may vary depending on individual use. ︎

For years, the conversation about smart appliances centered on the home. That intelligence, connectivity and reliability is now expected across the built environment. Across Southeast Asia and Oceania, it’s moving into residential developments, hotels, offices and retail spaces.

With our broad portfolio of integrated B2B solutions, Samsung is supporting the growth of businesses and building owners in the region by addressing their evolving operational needs across heating, ventilation and air conditioning (HVAC), home appliances, as well as smart management technologies. Equipped with a deep understanding of what our enterprise partners need and prioritize, we strive to deliver innovative technologies that can help reduce energy consumption and manage operating costs.    

The expansion of our enterprise sales for instance, already reflects the trust that we have earned from our customers – B2B sales in the region have increased by more than 20% year-on-year.

Why HVAC Has Become a Growth Engine

Southeast Asia and Oceania’s building and construction sector is growing at a steady pace, whether it is building new smart cities and towns or rejuvenating old ones. Southeast Asia and Australia’s construction industry is forecasted to grow more than 5x faster¹ than the global rate in 2026. What’s particularly exciting is the region’s appetite for what’s next, from high-tech manufacturing plants to AI data centers that will define future economies.

Every one of them needs cooling that is smarter, more efficient and more reliable than what came before. That’s why HVAC has become a key growth driver of our business – the B2B segment now makes up more than half of total HVAC sales, with the proportion almost doubling from five years ago – and we believe it’s only getting started.

Our acquisition of FläktGroup brings us closer to that future by deepening our expertise in HVAC systems and enabling us to serve the most demanding environments, such as AI data centers where cooling and ventilation are critical to keep crucial systems and operations going.

Here in this region, demand is rising across a diverse range of building types. In Vietnam, we’re supplying around 3,000 WindFree air-conditioning units to high-rise apartments as part of CapitaLand’s Sycamore development in Ho Chi Minh City, while more than 3,000 air-conditioning units will be installed in Starlake, a mixed-use complex in Hanoi.

In Thailand, we have rolled out HVAC systems across Thaiwatsadu’s retail stores which are also supported by SmartThings Pro to manage energy efficiency and simplify operational management. Additionally, 600 rooms in the 29 buildings of Sheraton Naiharn Hotel & Resort in Phuket will be outfitted with WindFree air-conditioning units. In Sydney, Australia, our cooling systems have been incorporated in residential projects such as Arncliffe Central and AURA by Aqualand.  

Whether it’s a beach resort, or a cutting-edge data center, our comprehensive portfolio means that there are always suitable cooling solutions for diverse needs.

Extending the Opportunity Beyond Cooling

HVAC is not the only category that businesses are paying attention to. Urbanization, changing lifestyles and growing demand for convenience are also driving adoption of suitable laundry solutions in B2B business sectors.

Building on decades of expertise in consumer appliances, we have expanded our laundry lineup for broader capacity choices to meet various B2B needs in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, with plans to bring our B2B laundry solutions to more markets in Southeast Asia and Oceania by the end of 2026.

TiTi Laundry in Ho Chi Minh City is one recent example. As one of the first partners that we collaborated with to expand the B2B laundry model in Vietnam, it is open around the clock, with machines that can be monitored and managed remotely. This business model allows connected appliances, such as Samsung’s B2B Laundry solutions, to create new business opportunities for operators, while making everyday life a little easier for the people they serve.

Building Smarter Business Environments

Together, these developments point to a broader change in how businesses are thinking about their physical spaces. Beyond standalone products, our customers increasingly want connected solutions that simplify management across an entire property, instead of having to look after individual systems.

This is taking shape at Granz Forest Park in Cebu, the Philippines, where we have partnered with real estate developer, DH Plus, to provide integrated operational solutions that combine AI-powered appliances, SmartThings Pro, and connected technologies within a single ecosystem, spanning residences, hotel and commercial facilities.

By offering technological expertise, an extensive suite of AI-powered appliances, and smart management platforms, Samsung is enabling businesses and building owners to construct and maintain spaces that are tailored to what users need, and opens new ways to optimize and expand their operations. Through integrated solutions that empower enterprises to optimize operations, reduce costs, and confidently scale up, we are shaping the future of buildings and properties in Southeast Asia and Oceania, supporting the region’s further growth and development.

1. SEA & Global: Construction Market Size, Trends & Forecast 2026-2030 | GlobalData
   Australia: Australia Construction Market Size, Trend Analysis by Sector, Competitive Landscape and Forecast to 2030 (Q3 2026) ︎

The way Malaysians shop, cook and store food has evolved over the years. From weekly grocery runs and meal preparation to festive gatherings and family celebrations, today’s households often manage a wider variety of food than ever before.

As routines become increasingly dynamic, food storage is no longer just about keeping ingredients cold. It’s also about preserving freshness, maintaining flavours and ensuring refrigerators can adapt to changing household needs.

When Flavours Start Mixing in All the Wrong Ways

Malaysia’s rich food culture is known for its bold flavours and distinctive aromas. From sambal and belacan to curries, leftovers and seasonal favourites such as durian, refrigerators often house a mix of foods with very different characteristics.

To help address unwanted odour transfer, Samsung’s Bespoke AI Top Mount Freezer features Zero Odor Transfer, powered by Twin Cooling Plus technology. By using separate cooling systems for the refrigerator and freezer compartments, it helps prevent food odours from transferring between different foods, allowing ingredients to better retain their original flavour and aroma.

When One Grocery Trip Lasts Longer

For many households, grocery shopping is about planning ahead. Fresh fruits, vegetables and ingredients are purchased with the intention of supporting meals throughout the week, making freshness an important consideration.

Samsung’s Bespoke AI Top Mount Freezer features Twin Cooling Plus, which helps retain humidity levels of up to 70% within the refrigerator compartment. By creating a more suitable environment for food storage, fresh groceries can stay fresh and plump for longer, helping households get more out of every grocery purchase.

Different Homes, Different Storage Needs

Storage requirements can often change throughout the year. A family preparing for festive celebrations may require additional refrigerator space, while those travelling may prefer a setup that helps reduce unnecessary energy usage. Smaller households, meanwhile, often have very different storage priorities.

Samsung’s Bespoke AI Top Mount Freezer features Flexible Conversion Modes, allowing users to choose from five different storage configurations. Whether it’s converting the freezer to create extra space for fresh food, to helping save energy while away from home or adapting to the needs of a smaller household, the appliance can be adapted according to different routines and occasions.

Smarter Food Storage for Everyday Living

As lifestyles continue to evolve, refrigerators are increasingly expected to do more than simply keep food cold. From helping preserve freshness and preventing unwanted odour transfer to offering greater flexibility for changing household needs, innovations in food storage can help make everyday kitchen management simpler and more convenient.

To see how Samsung’s Bespoke AI Top Mount Freezer helps support modern household needs, watch Episode 2 of the Samsung Home at Heart Series on Samsung Malaysia’s social media channels – YouTube, Instagram, TikTok & Facebook.

We’ve all been there. A bag of vegetables forgotten at the back of the fridge, leftovers that never made it to lunch the next day, or ingredients bought with the best intentions but eventually thrown away. While food waste often happens unintentionally, small changes in how we manage our groceries can make a meaningful difference.

1. Keep Better Track of What’s Already in Your Fridge

One of the biggest reasons food goes to waste is simply because we forget what we have. Between work, family commitments and busy schedules, it’s easy for ingredients to get pushed to the back of the fridge and overlooked until it’s too late.

Smart home technology is making this easier to manage. For example, Samsung’s Bespoke AI Top Mount Freezer features SmartThings Food, which helps users track food expiry dates and receive meal inspiration based on ingredients already available at home. By having greater visibility of what’s in the fridge, families can plan meals more effectively and reduce unnecessary food wastage.

2. Store Fresh Groceries Properly from the Start

Freshly purchased groceries are at their best when they are cooled quickly after a shopping trip. Whether it’s fresh produce, dairy products or ingredients for the week ahead, maintaining the right temperature as soon as possible helps preserve freshness and quality.

With Power Cool mode, the Bespoke AI Top Mount Freezer rapidly lowers the internal temperature with the touch of a button, helping newly purchased groceries cool down faster. This is particularly useful after weekend grocery runs or when stocking up before festive gatherings, ensuring food stays fresher for longer.

3. Avoid Simple Mistakes That Affect Freshness

Sometimes, keeping food fresh comes down to the little things. Leaving the refrigerator door open for extended periods can allow cold air to escape, affecting temperature stability and potentially impacting food quality.

To help prevent this, the Bespoke AI Top Mount Freezer can send Door Open Alert notifications through SmartThings when the refrigerator door is left open. It’s a simple feature, but one that can help households avoid unnecessary energy consumption while ensuring groceries remain stored at optimal conditions.

Small Habits, Meaningful Impact

Reducing food waste doesn’t always require major lifestyle changes. Often, it starts with better visibility, smarter food management and habits that help families make the most of the groceries they bring home. As connected home technologies become increasingly integrated into our daily routines, they can play a valuable role in helping households save time, reduce waste and create more sustainable habits.

To see how Samsung’s Bespoke AI Top Mount Freezer helps simplify food management at home, watch Episode 1 of the Samsung Home at Heart Series on Samsung Malaysia’s social media channels – Instagram & YouTube.

Between managing energy bills, keeping the fridge stocked, and staying on top of household chores, running a home can sometimes feel like a full-time job. But what if your home could help manage those tasks for you?

Powered by SmartThings¹, Samsung TVs and Bespoke AI appliances come together to deliver a smart home experience through one connected ecosystem. This single platform allows you to monitor devices, automate routines and optimize everyday tasks, creating a home that adapts to your lifestyle so you can fully enjoy moments at home without worrying about the next task.

Whether you’re looking to reduce energy consumption or simplify chores, SmartThings work quietly in the background to enable better living.

What’s the best way to reduce energy use and effort on household chores?

Laundry is one of the most time-consuming household chores, often requiring a lot of attention while draining significant amounts of energy. Samsung’s Bespoke AI laundry solutions are designed to simplify laundry care while optimizing energy consumption throughout the washing and drying process.

Do the Smart Thing with SmartThings: Activate AI Energy Mode³ on your Samsung Bespoke AI Laundry Combo to automatically reduce energy consumption by up to 60%⁴ per wash cycle and by up to 30% per drying cycle⁵.

While you get on with other tasks, your Bespoke AI Laundry Combo takes care of the laundry efficiently:

• Smarter laundry with less effort: AI Wash & Dry on the Bespoke AI Laundry Combo automatically detects the weight of each load and adjusts water usage, detergent dosage, and cycle duration accordingly⁶.
• Intelligent, laundry care: Heatpump Drying Technology on theBespoke AI Laundry Combo recycles warm air during drying, reducing unnecessary energy usage up to 75%⁷.

How can I keep groceries fresh and stay on top of my kitchen?

We’ve all been there – finding ingredients in the fridge that are no longer fresh when you finally need them. With the Bespoke AI Refrigerator AI Home and SmartThings, homeowners gain greater visibility and control over one of the major appliances in their home.

Do the Smart Thing with SmartThings: Enable SmartThings notifications such asDoor Open Notification⁹ to receive alerts whenever the refrigerator door is accidentally left ajar, helping prevent cold-air from escaping unnecessarily and affecting freshness of any food inside.

From keeping ingredients fresh to providing convenient access to recipes and connected devices, your Bespoke AI Refrigerator AI Home supports everyday life in more intelligent ways: 

• Get recipes and all other information you need: The built-in 9″ AI Home¹⁰ extends the SmartThings experience by providingaccess to connected Samsung devices, apps, recipes and home controls directly from your refrigerator door.

How do I stay cool all day without worrying about electricity costs?

When temperatures rise, staying comfortable often means relying more heavily on air conditioning. The challenge is keeping your home cool constantly without worrying about electricity consumption.

Introducing the Samsung Bespoke AI WindFree Air Conditioner, a split-system air conditioner that gently and evenly disperses air to cool the room, creating a comfortable environment without the unpleasant feeling of cold wind on your skin¹¹.

Do the Smart Thing with SmartThings: Set up Away Mode¹² within SmartThings to automatically switch off selected connected appliances when you leave home. Using geofencing technology, SmartThings can detect when household members are away and help prevent unnecessary energy consumption.

While you are relaxing comfortably, your Bespoke AI WindFree Air Conditioner keeps high costs at bay:

• Intelligent energy use savings: AI Energy Mode¹³ continually analyses usage patterns and environmental conditions to optimize compressor operation, making efficient adjustments for all-day comfort while reducing excessive energy use.

Can I set up a smart home easily with just my TV?

When you think about smart homes, you might imagine additional hubs, sensors and expensive setups. In fact, your smart home journey can begin with a device you already have at home.

Other than the SmartThings app on your mobile phone, many Samsung TVs enable users to control and optimize compatible Samsung devices for a more tailored and smarter lifestyle¹⁴.

Do the Smart Thing with SmartThings: Open the SmartThings app on your Samsung TV to expand your TV’s role in managing connected Samsung devices throughout your home, directly from the dashboard.

The true value of a smart home is not simply having more smart devices. It is having devices that work together seamlessly. With SmartThings at the center of the experience, your Samsung TV and Bespoke AI appliances become part of a connected ecosystem that helps automate everyday chores and simplify household management.

Whether you’re looking to elevate life at home, or find smarter ways to manage everyday routines, Samsung’s connected devices and appliances work seamlessly behind the scenes to simplify household management, so you can spend less time working on tasks and more time enjoying life at home.

1. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
2. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
3. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Can be applied when the selected washing temperature is 20~40°C. Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions. ︎
4. Based on internal testing of the cycle time when drying an IEC 3 kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump (WD*0****H***) = 78 minutes vs. WD21B6400KV/** combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents. ︎
5. Based on internal testing and verified by KATRI with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON. ︎
6. AI Wash & Dry’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy. A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. ︎
7. Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle ︎
8. Bespoke AI Refrigerator Family Hub is sold in Malaysia as Bespoke AI Refrigerator AI Home ︎
9. Available on Android and iOS devices. Wi-Fi connection and login to Samsung account required. ︎
10. A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g., your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. The AI Home screen activates only upon touch. Appliances must be connected to the refrigerator via the SmartThings App and using the same Samsung account. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect. ︎
11. Based on internal testing. Tested on the AR12TXCAAWKEU model compared with the Samsung conventional AQ12EASER model, measuring the time taken to reduce the room temperature from 33°C to 25°C. **Based on internal testing. Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model. ︎
12. The Welcome & Away Care (energy saving notification) function uses smartphone Geofencing and GPS to determine whether you are close to your personal set location. ︎
13. Based on internal testing on the AR07D9181HZ3 model. The compressor’s indicated frequency is reduced by 27% using the compressor’s lowest output control, which is reduced from the existing 15rps to 12rps (may differ by model).. Requires the use of the SmartThings App and a Samsung account. Actual savings may vary by usage patterns and environment. ︎
14. Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice. ︎

Pair your Bespoke AI WindFree air conditioner with a Galaxy Watch or Galaxy Ring¹ via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep.

WindFree cooling gently disperses air for more comfortable, draft-free cooling.

Hot and humid nights can make it difficult to fall asleep, and even harder to stay comfortable through the night. Understandably, disrupted sleep caused by heat and humidity is one of the biggest reasons people invest in or upgrade their air conditioners. In a recent Samsung survey², 80% of respondents cite heat- or humidity-disrupted sleep as a key driver behind their purchasing of cooling solutions.

Samsung’s answer is the 2026 Bespoke AI WindFree air conditioner, which provide WindFree cooling – a comfortable, draft-free cooling, without any uncomfortable blasts of cold air. Combined with ‘WindFree Wearable Good Sleep’ mode and the connected Galaxy ecosystem like your Galaxy Watch or Galaxy Ring through Samsung SmartThings, the air conditioner can respond to your needs automatically, helping create a more comfortable environment throughout the night.

‘WindFree Wearable Good Sleep’ Mode: Cooling That Works While You Sleep

Fall asleep, and your Samsung air conditioner already knows. Pair your Galaxy Watch or Galaxy Ring to the Bespoke AI WindFree Air Conditioner, and the mode automatically switches on by itself — without the need for remotes or fumbling in the dark.

When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment.

Designed to support quality sleep throughout the night, it automatically adjusts the room temperature in response to the different stages of a sleep cycle, as the optimal temperature for sleep is not fixed for the entire period that a person sleeps.

It continually modifies the temperature throughout the night, adjusting it approximately three times: cooling quickly as you fall asleep, maintaining a comfortable environment during deeper sleep, and gradually increasing the temperature as you wake. This helps create a more comfortable sleep environment, particularly during warm nights where maintaining the right temperature all night can be challenging.

Set Up ‘Good Sleep’ Mode In A Few Steps

1. Download the SmartThings app on your Galaxy Watch or Galaxy Ring and ensure your Bespoke AI WindFree air conditioner and wearable device are connected to the same Wi-Fi network.

2. Make sure your air conditioner is connected to SmartThings, and pair your compatible Galaxy wearable with your Galaxy smartphone.

3. In the SmartThings app, go to Routines > Create routine. Under If, select Sleep, then choose “When you fall asleep” as the trigger.

4. Under Then, select Control devices > Air Conditioner, turn on the air conditioner, and select Good Sleep or WindFree + Good Sleep under Options.

5. Wear your Galaxy Watch or Galaxy Ring to bed. Once your wearable detects that you have fallen asleep, the preset air conditioner settings will be activated automatically.

Additionally, your Galaxy Watch or Galaxy Ring can also monitor your sleep patterns and provide insights into how well you’re sleeping, helping you better understand your nightly routine.

For more information on the 2026 Bespoke AI WindFree air conditioner and how it pairs with your Galaxy ecosystem, visit https://www.samsung.com/my/air-conditioners/windfree.

Frequently Asked Questions

Q. How does ‘WindFree Wearable Good Sleep’ mode work?

It connects the air conditioner to compatible Galaxy wearables, such as the Galaxy Watch or Galaxy Ring, through SmartThings. When the wearable detects that you have fallen asleep, it automatically activates WindFree cooling throughout the night to create the ideal climate for a deep and pleasant sleep.

Q. What other features of Bespoke AI WindFree air conditioner can be part of my bedtime routine?

AI Fast & Comfort Cooling helps bring the temperature down quickly based on room conditions and usage patterns. Once the room is comfortable, it eases into WindFree cooling, providing relief without the uncomfortable cold blast of air.

1. It can be used when linking a Samsung smartphone with Samsung software One UI version 4.0 or later and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring. You must download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimized for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. ︎
2. The Samsung Consumer Insights survey included 1,233 respondents from four markets including Indonesia, Thailand, Philippines and Vietnam. ︎