As part of this year’s Mobile World Congress (MWC), Samsung Electronics is hosting a virtual Samsung Galaxy session on June 28. At the event, Samsung will be showcasing how the Galaxy ecosystem of connected devices is set to provide people with even greater possibilities for enriching their lifestyles.

Samsung will also be unveiling its vision for the future of smartwatches at the event with new opportunities for both developers and users designed to deliver a new era of smartwatch experiences. Furthermore, understanding how device security has never been more important than it is nowadays, the company will be sharing its latest security enhancements and innovations designed to give users protection and peace of mind in an open and connected world.

The Event will be available at Samsung Malaysia Newsroom or Samsung YouTube on 29th June, Tuesday, at 1:15am Malaysia Time.

Kuala Lumpur, 28 November 2016 – As more and more products become ‘smarter’, retaining a sense of the status quo is increasingly becoming a focal point of discussion. Samsung’s contribution to this conversation is the Gear S3. The company has perfected a wearable device that exceeds the limitations of analogue with innovative digital technology, yet pays the deepest homage to the craftsmen who breathed life into timepieces of old. The watch you are familiar with fused with the smart technology; Samsung introduces the Gear S3, the smartwatch.

Exploring Collection: Gear S3 frontier and Gear S3 classic

Outdoors or in a board room, the Gear S3 frontier performs in any environment. Nevertheless, it looks and acts the way it should—as a workhorse that is equally elegant in a three piece as it is rugged in the great wilderness of nature.

The Gear S3 classic is aimed at stylish 20-30 somethings who value function and practicality. A hipper, younger design with no frills was the approach for this version of the device. Added to that is the diverse range of wristbands that let trendsetters express themselves in their own unique way.

Exploring Details: From Size and Materials to an Always On Display

Recently, consumers are seeing smartwatches not as smart devices but as multi-purpose timepieces. As such, refinement was the key concept for the design of the Samsung Gear S3. The company undertook an exhaustive study of timepieces, surveyed a wide range of users and attempted to define the size and form factor of a watch that makes it just that, a watch.

Stainless steel 316L, the most commonly used material for watches, was selected for the Gear S3. Adding to its durable surface are simple modification molding and tempering finishes that enable for a device that is not only sophisticated but sturdy and reliable.

The circular UX, first introduced in the Gear S2, was once again applied to the Gear S3, showcasing a new direction in wearable UX design.

Like a master watchmaker carefully placing the hour and minute hands in place, the watch face of the Samsung Gear S3 has been carefully set in place. The near microscopic details of a watch piece have been painstakingly recreated digitally in the Gear S3 with added function that can only be realized in a digital environment such as weather updates, schedule reminders and a heart rate monitor.

The new Samsung Gear S3 is not just a new smart device but a wearable one that complements your way of life. That’s why the Always On Display has been improved upon. With a newly structured low energy setting, the watch face is always on, with more vibrant color and detail, like its active second hand.

Going beyond the basic functions of a smart device by innovating your way of life, the Samsung Gear S3 begins your journey of Meaningful Innovation as a new vision in wearable technology.

Watch the design story and the making of a true smartwatch here: https://www.youtube.com/watch?v=8OaKieADb9M

The Samsung Gear S3 Frontier and Gear S3 Classic will be available in Malaysia in December 2016.

Samsung Gear S3 is available in two bold designs to suit different users’ lifestyles: frontier and classic. Inspired by the active explorer, the Gear S3 frontier evokes a rugged outdoor look with an enduring style that blends form and function. The frontier was designed to perform in any setting or environment – whether business or leisure. The Gear S3 classic pays homage to the minimalist, elegant style found in the most iconic timepieces. Theclassic was designed with meticulous attention to detail – with its size and shape chosen to attain the same consistency and balance of a well-crafted luxury watch.

“With the Gear S3, we continue to build on our wearables heritage of offering diverse choices to enhance consumers’ unique lifestyles,” said Younghee Lee, Executive Vice President of Global Marketing and Wearable Business, Mobile Communications Business at Samsung Electronics. “Samsung Gear S2 achieved meaningful progress in the smartwatch category witha personalized watch face and a versatile rotating bezel that provided an intuitive smartwatch experience. Now with the new Gear S3, we expand our Gear collection and introduce not only a great smartwatch, but a great watch. With smart capabilities and sophisticated, elegant design, the Gear S3 marks a significant addition to our smartwatch portfolio.”

Speaking from the Gear S3 Showcase at IFA in Berlin, Ariel Adams, of ‘aBlogtoWatch’ commented: “I’ve always had a fascination with the intricate details found on luxury watches. With the Gear S3, Samsung is honing in on the level of craftsmanship that helps define fine watches – from the intuitive rotating bezel to the contrast surface finishing. The Gear S3 is a smartwatch that gives watch lovers a compelling reason to consider a device that marries traditional design and digital technology.”

In a quest to uncover what truly defines a watch, Samsung drew inspiration from manufacturers around the globe, paying particular attention to the skills and craft of assembling a delicate, yet highly complex timepiece. Influenced by the craftsmanship of traditional watches, the Gear S3 was created based on intensive research and surveys from consumers, industry leaders and watch experts all around the world. Every feature, from the circular bezel to the premium finishing and buckles, has been reimagined to elicit the look of a classic timepiece. In addition, the Gear S3 is compatible with 22mm watch bands so consumers can easily personalize their watch to match any outfit or special occasion.

“With the Gear S3, we sought to integrate tradition and technology, bringing to the forefront an immensely intelligent smartwatch. The large watch face was inspired by styles emerging from the world’s most premium watch brands. A classic timepiece combined with the latest innovations in technology, the Gear S3 is bound to withstand the test of time,” said Yvan Arpa, the Switzerland-based luxury watch designer, who was involved in the Gear S3 design process.

In addition to its sleek look, the Gear S3 meets IP68 standards for water resistance and offers military-level durability so consumers can get through their day, regardless of weather conditions. For the first time on the Gear series, the Gear S3 features Corning® Gorilla® Glass SR+, which is specifically designed for wearable devices to provide a tougher, more scratch resistant and crisp display.

The 16 million colors full-colorAlways On Display (AOD) and Super AMOLED technology further differentiates the Gear S3 from other smartwatches. The AOD always shows the time rather than automatically fading to black, embodying a sophisticated watch face that mimics the look and feel of luxury analog watch.

The Gear S3’s signature rotating bezel has been enhanced with new features. Without touching the screen, users can accept or reject a call or snooze an alarm. In addition, by writing on the display, messages will automatically convert to texts. Users can also create short reminders and to-do lists to manage even the most hectic schedules with the Reminders application.

TheGear S3 puts convenience at the flick of the wrist, allowing users to leave their smartphone behind when they don’t need it on-hand. The built-in GPS functionality enables users to accurately monitor their daily fitness activities while the Alti/barometer and Speedometer allow users to track everything from altitude and atmospheric pressure to sudden changes in weather, distance traveled and speed.

Never miss another phone call with LTE connection* making its Samsung smartwatch debut on the Gear S3 frontier. Additionally, with the built-in speaker, users can activate voice messaging and listen to their favorite tunes. With a battery that lasts up to four days on a single charge, users can enjoy their music, make calls and show off their stylish smartwatch longer.

Now Gear S3 users in select markets can use their smartwatch to make a purchase almost anywhere they can swipe or tap a card with Samsung Pay for Gear S3.* Samsung Pay, with Magnetic Secure Transmission (MST) and Near Field Communication (NFC) support, means users can easily register a credit or debit card and use it to make mobile payments. Samsung Pay slims down users’ wallets and makes payments accessible on their wrist.

The Gear S3 was designed with consumers’ safety in mind. In case of an emergency, users can activate the SOS and location tracking capabilities to alert family, friends and emergency professionals about crisis situations, even when their phone isn’t in-hand.

Consumers can access a diverse range of apps, including fitness, music, news, sports and travel apps – all optimized for the Gear lineup of devices including the Gear S2 and the Gear S3. With a variety of customizable watch faces available for download, users can personalize the circular UI to fit their lifestyle. Select apps and watch faces will be available for download directly from the Gear S3 without the need to first download on a smartphone. Through an open collaboration with developers and partners, Samsung continues to enrich its wearables ecosystem and provide users with a unique smartwatch experience.

Thanks to a special partnership with Arik Levy, renowned artist and industrial designer, Samsung will introduce artistic watch faces and strap designs. Arik Levy is best known for his sculptures – such as his signature Rock pieces, unique installations and limited-edition designs, all of which are rooted in his belief that “the world is about people, not objects.”

Arik Levy commented: “It was interesting and fun to collaborate with Samsung on creating unique and evolving watch face concepts and watch bands for the Gear S3. Inspired by my artwork, installations and sculptures, we created features that not only technology-savvy consumers will love but also those who place a high value on art, design, freedom of the mind and aesthetics.”
The modern watch faces and bands designed by Arik Levy will be introduced later this year through select channels.*

Adding to the Tizen ecosystem, Samsung introduces the integration of BMW’s personal mobility companion with the new Gear S3 – helping users stay on time, in touch and in control while further enhancing the connected automobile experience. With the BMW Connected app*, users can get alerts when it’s time to leave for their next trip, check their fuel level, unlock their BMW and more – all directly from the Gear S3 watch face.

For the first time ever on a smartwatch, the Samsung Knox Tizen Wearable SDK will be available to third-parties, enabling management capabilities and the development of customized applications for Samsung’s wearable ecosystem. With the Samsung Knox security platform, the Gear S3 will enable broader enterprise business opportunities.

For additional product information, please visit http://www.samsungmobilepress.com.

*Service availability and scope may vary by each region and market condition.

All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.