The Samsung Sound Tower 2025 is now available nationwide, with the MX-ST50F and MX-ST40F models offering options for every type of celebration. Built for those who live for bold beats, bright lights, and good vibes, this party speaker is here to take your parties to the next level.

With powerful party sound, dynamic lights that groove to your music, and a portable, splashproof design, the Sound Tower keeps the energy alive anywhere, from casual hangouts and poolside fun to impromptu dance sessions.

Next-Level Sound for Every Space 

Built for both large gatherings and intimate spaces, the Sound Tower delivers clear and dynamic audio with deep, punchy bass that ensures every beat is heard and felt. Its refined acoustic design projects sound evenly in every direction, creating an immersive listening experience whether you are indoors or out.

Smarter Features, More Ways to Play

Through the Samsung Sound Tower App, users can personalise their listening experience with features such as DJ Booth, Karaoke Mode, and real-time sound effects, putting control of the party directly in their hands. These interactive features work seamlessly with the speaker’s Party Lights+, which sync to your music for a vivid, multisensory experience that energises any space.

Built for versatility, the Sound Tower also supports Group Play via Auracast and Stereo Play with True Wireless Stereo (TWS), allowing multiple Sound Towers to connect for a broader and more dynamic soundstage.

Nonstop Playtime and Portability

The Sound Tower lineup turns any space into a live-stage experience. The ST50F unleashes a 240W output powered by 6.5’ Dual Woofers and 25mm Dual Dome Tweeters, keeping the beats alive for up to 18 hours on a single charge. For those who love their music on the move, the ST40F brings 160W of power with 5.25’ Dual Woofers and 20mm Dual Dome Tweeters, lasting up to 12 hours for nonstop fun. Both feature IPX4 splash resistant for worry-free outdoor fun, while their handles make moving the party effortless. 

To purchase the Sound Tower, please visit: https://www.samsung.com/my/offer/sound-tower-2025/

“The new Sound Tower sets a new standard in how consumers experience entertainment in both indoor and outdoor settings,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With customizable lighting effects and an upgraded form factor that produces fully encompassing sound, it underscores Samsung’s commitment to providing innovative audio solutions for the diverse lifestyles of customers.”

Powerful Party Sound 

The Sound Tower’s redesigned acoustic structure delivers up to 240W[1] of rich, room-filling sound with exceptional clarity and deep bass. With Samsung’s Waveguide technology applied to its dual dome tweeters, audio is distributed and enhanced to ensure a wider, more even soundstage. This optimization provides crisp treble that can be heard clearly, while dual woofers deliver customizable bass with Deep, Punchy and Gentle modes, which allow listeners to tailor their experience to their preferences. Four additional sound modes — Standard, Wide, Stadium and Outdoor — let listeners further fine-tune their audio to match any setting, from backyard barbecues to packed dance floors.

Whether indoors or outdoors, users can enjoy long-lasting performance with up to 18 hours of untethered playtime on a single charge. A replaceable battery ensures the party can continue without interruption, while IPX4 water resistance offers peace of mind during outdoor use. For an even more immersive soundscape, users can connect multiple units through Auracast Group Play or pair two Sound Towers via Stereo Play with True Wireless Stereo (TWS) for true left-right channel audio.

Vibrant Party Lights + For Every Mood 

The Sound Tower’s Party Lights + system transforms any gathering into an immersive audiovisual experience. With five mood presets and six dynamic lighting patterns, users can set the perfect vibe using the Samsung Sound Tower App. The system reacts in real time, analyzing music beats and frequencies to activate dozens of LEDs in sync with the rhythm. Customizable mood options include a wide range of effects, movements and colors, including Wave, Trail, Spark, Breeze, Flow and Flare — making it easy to create atmospheres that range from “Festival” to “Chill.”

Upgraded LED lighting extends across five key areas of the speaker to deliver a 360° effect:

• Track light: an iconic LED racetrack-style light that surrounds the two woofer units to display vivid patterns.
• Ring light: LED lights highlight powerful colors around the two tweeter units.
• Line lights: four perimeter line lights that frame the body of the speaker for a moody effect.
• Crystal lights: centered at the base and the foot of the speaker to produce an energizing atmosphere.
• Handle light: doubles as a functional detail, illuminating the control panel and providing support for a tablet or smartphone for easy interaction and control of music and settings.

For added entertainment, built-in DJ Booth and Karaoke modes — as well as a guitar input — turn any space into a live stage, combining powerful sound and lighting for a true party-ready experience.

Portable and Built to Last 

Designed for versatility, the Sound Tower’s bold, geometric form, integrated lighting and transport-ready build make it as visually striking as it is functional. It redefines portable party audio with a balance of power, design and convenience. The new models also feature Samsung’s Grip & Roll design, with a bottom grip slot and integrated handle on the ST40F model, and the addition of wheels and a telescopic handle on the ST50F model for effortless mobility. Each model has been designed to deliver an elevated audio experience that matches a variety of needs:

• Sound Tower ST50F: 240W output, up to 18 hours of battery life, 6.5” dual woofers, 25mm dual dome tweeters, telescopic handle + wheels, IPX4 water resistance.
• Sound Tower ST40F: 160W output, up to 12 hours of battery life, 5.25” dual woofers, 20mm dual dome tweeters, integrated handle, IPX4 water resistance.

The new Samsung Sound Tower will be available in Malaysia, October onwards. For more information, visit: https://www.samsung.com/my/

[1] Features and components vary by model.

The holiday season is just around the corner, and we are here to make it extra special. Get ready to hop on a journey of unparalleled entertainment with Samsung’s Year-End Promo Campaign, “Season of Gifting,” running from 15 November to 31 December 2023. This festive season, Samsung is offering an array of exciting Gift with Purchase (GWP) offers when you purchase selected TV models and soundbars.

Elevate Your Viewing Experience

Picture your living room transformed into a cinematic wonderland – courtesy of Samsung’s QLED, Neo QLED, The Frame TVs, and an accompanying powerful soundbar. These technological marvels breathe life into your imagination.

Whether you’re a movie buff, a sports enthusiast, or a casual viewer, our exclusive year-end promotion caters to all preferences. With the addition of the powerful soundbar, you’ll find yourself immersed in the heart of the action.

This year-end promotion is the perfect opportunity to treat yourself and your family to the gift of exceptional entertainment. It’s time to create memories that will last a lifetime!

Don’t miss out on these incredible offers. Mark your calendars for 15 November 2023 – 31 December 2023, and let Samsung make your holiday season truly special. Transform your home into a hub of entertainment, and unbox the magic of the “Season of Gifting.”

To find out more, please visit: www.samsung.com/my/offer/tv-season-of-gifting-2023

Chinese New Year is the festival that celebrates the beginning of a brand new year in the lunar calendar much like to own brand new clothes, car, or even devices- a new year is a time for newness after all! It’s also the time for a reunion with your family and friends and when it comes to planning the perfect gathering, curating the perfect tong tong chiang playlist is a must — but so is ensuring that your audio devices are able to set the tone all night long for that perfect celebratory mood for the auspicious new year.

In order to help you make your celebration unforgettable, Samsung Electronics has put together some ideas of ways you can ensure your party is the best in town with Samsung’s sound technologies.

Ultra Slim Soundbar: Rock Out in Style

For those who prioritize style and great audio quality, Samsung’s Ultra Slim Soundbar (S801B) is the perfect choice for your home decorations and celebrations. As its name suggests, the Ultra Slim Soundbar features an incredibly slim design of just 38mm in height and 40mm in thickness — a size equivalent to that of a soda can — meaning that its wall-mounted design is sure to stand out. You can also install it freely around your space thanks to its wireless connectivity to ensure your sound system blends seamlessly into your surroundings.

If you’re looking to personalize your space further, you can boost your Soundbar with the Ultra Slim Soundbar Skin (SCFBS8[BW/TK]), which comes in warm brown and teak colours. Paired with your The Frame and its elegant, modern design, you are set to enjoy top-level audio experiences and a cozy, homey feel for any guests visiting you during this festive.

Despite its slim appearance, the Ultra Slim Soundbar is capable of powerful sound. Designed with 3.1.2-channel technology that features seven front speakers and one subwoofer centred on the top two speakers, the Ultra Slim Soundbar provides complete and truly surround-sound experiences. Dolby Atmos support also further contributes to providing you with captivating entertainment experiences.

S-Series Soundbar: Envelop Your Space With Truly Immersive Sound

For those who love to set the scene with truly immersive sound experiences during a celebration or party, the S-Series Soundbar is the soundbar for you.

The S-Series Soundbar delivers rich, room-filling surround sounds that reach every person in the room. This compact, 67cm, all-in-one 5.0-channel soundbar has an impressive four built-in woofers and three tweeter speakers, providing you with a fully immersive, 3D sound experience — all without the need for a subwoofer.

In addition, Adaptive Sound technology is able to analyze the source of any sound in order to automatically deliver optimized audio based on its specific genre. Experience the best, most immersive audio for each and every type of content you’re enjoying, whether it’s a sports game, a classical performance or an action movies.

Your S-Series Soundbar can be easily connected to your Samsung Smart TV and is the first soundbar in the industry to support Dolby Atmos connection for room-filling, optimized 3D sound.

Q-Series Soundbar: Bring the Cinema Experience Into Your Home

If you’re looking to celebrate this Chinese New Year by binge watching movies or TV shows, you can transform your home into a cinema with the room-filling sound of Samsung’s premium soundbar, the Q-Series Soundbar (Q990B).

With an astounding 17 front surround sound speakers, one subwoofer and four up-firing speakers, the Q-Series Soundbar fills the room with truly cinematic surround sound. Synced with your Samsung Neo QLEDs, these 22-channel speakers can deliver truly immersive surround sound experiences like no other.

Samsung’s proprietary Q-Symphony technology allows compatible TVs and soundbars to play audio simultaneously, in sync, taking your listening experiences to the next level through powerful sound quality. Meanwhile, Spacefit Sound technology optimizes your audio based on the structure and layout of your room, providing you with sound that is perfectly crafted for your space and rivals a VIP seat in a movie theater.

In addition, the Q-Series Soundbar has been recognized by renowned global media outlets for its immersive sound experiences and sleek design.

Sound Tower: Take the Party Spirit to the Next Level

If you’re planning to the brand new year with a bang and throw a party, the Sound Tower (MX-ST90B) is a must-have. This oval Sound Tower fills up virtually any space with 3D audio. The 24.5cm speaker with a built-in woofer provides the perfect punching bass experience, with up to 1700W bass boosting for a beat that sets the party mood perfectly.

In addition to its powerful audio capabilities, the Sound Tower’s various light modes provide an audio-visual harmony that truly matches the mood of the night. Its Bluetooth multi-connection, which allows for two smart devices to be connected simultaneously, and its Group Play functionality, which connects up to 10 Sound Towers, really help you get the party started both indoors as well as outdoors.

Be sure to celebrate this auspicious day with Samsung’s range of soundbar and Sound Tower devices. Once you’ve chosen your perfect soundbar based on your own preferences and purposes, enjoy enriching sound during any festivities and beyond.

For more information about Samsung’s Soundbar and Sound Tower, please visit https://www.samsung.com/my/audio-devices/soundbar-overview/

Whether you’re home alone winding down to your favorite BTS album or tearing the house down to Adele’s latest single with your crew, having a good sound system at home is essential to having a good time. And while handheld wireless speakers are great for some occasions, they can’t always give you that hair-raising, fully immersive experience you ought to be having while dancing along to your favorite tunes.

Here is why we recommend the Sound Tower (MX-T70/ MX-T50):

It Complements Your Home Entertainment Experience

Comes in as the speakers with premium design and affordable price tag, the Samsung MX-T70 and MX-T50 Sound Tower are specially created for in-home entertainment, from musical performance to small gatherings to family movie watching. Get the energy going with mood boosting lighting modes like Party Ambient and Dance which can be controlled via the companion app.

It Levels Up Your Party Rhythm

The new Sound Tower line-up features Bi-directional Sound that disperses sound evenly covering wider range. It also delivers exceptionally loud and crisp sound quality with no distortion at high volumes even at a powerful output ranging from 500 watts and 1,500 watts so you can get the party started with powerful audio that will bring you to your feet.

The new series comes equipped with a variety of party and audio features like Dynamic Bass, DJ effect, Karaoke, LED Party Lights among others, adding more life to the party. The 10-inch built-in woofer provides enhanced bass performance with a long excursion bass unit in the MX-T70 Sound Tower device.

Speaking of friends, the multi-connection Bluetooth feature lets two users hook up their audio sources to the MX-T70 at once, so you can share playlist duties seamlessly.

Sound Tower Retail Recommended Price:

Watch out for the latest Sound Tower deals and offers via Samsung Online Store now!

For more information about Samsung Sound Tower MX-T70, please visit:  https://www.samsung.com/my/audio-devices/sound-tower/mx-t70-mx-t70-xm/

For more information about Samsung Sound Tower MX-T50, please visit:  https://www.samsung.com/my/audio-devices/sound-tower/mx-t50-mx-t50-xm/