Samsung Electronics Co., Ltd., the global leader in TV innovation for 19 consecutive years, today announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row. According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014.

Samsung’s continuous success in the market is driven by the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that enhances synergy between the soundbar and Samsung TVs, as well as AI-powered audio optimization features for a one-of-a-kind home entertainment experience.

This commitment to innovation has earned Samsung widespread recognition from industry experts and global tech media. Newsweek recognized the HW-Q990D with its prestigious Editors Choice award, praising it as “the best Dolby Atmos soundbar you can buy in 2024.” Additionally, the HW-S800D, Samsung’s sleek lifestyle soundbar, was named Editor’s Choice by Techlicious, which described it as “the perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space.”

Building on this momentum, Samsung continues to push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing, reaffirming its dedication to delivering superior audio experiences to consumers worldwide.

“We’re proud to be recognized as the global leader in soundbars for 11 consecutive years and believe this honor is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”

For more information, please visit: https://www.samsung.com/my/audio-devices/all-audio-devices/

“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalized audio experience for every user.”

HW-Q990F: Redefining Flagship Audio Performance

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimizing resonance and blending flawlessly into modern interiors with a refined serrated finish.

The HW-Q990F also delivers advanced AI-driven sound optimization through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound.
• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimizing audio effects based on its distance and angle.
• Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasizes dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilizes the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronized audio.

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it a great companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.

For more information, visit: www.samsung.com.my

The holiday season is just around the corner, and Samsung Malaysia is kicking it off with its Year-End Promo (YEP) Campaign from 1 November 2024 to 31 December 2024. This is the opportunity to upgrade your home entertainment and appliances at discounted prices, while also scoring some fantastic freebies worth up to RM1,999[1] when you purchase selected products.

During this campaign period, customers can enjoy promotional prices on a range of TVs, audio-visual, and digital appliances. On top of that, with every qualifying purchase of selected products, you may redeem a specific free gift[2], such as Samsung’s Music Frame, a Samsonite 20″ luggage[3], or a Stanley Quencher Tumbler[4] with every qualifying purchase!

But that’s not all! With the purchase of selected products, customers can also collect the AI Icon points which can be used to redeem TNG eWallet credits worth up to RM800[5], adding even more value to your Year-End purchases. Be sure to check the list of eligible products in the appendix below to take advantage of this offer.

The redemption period for the promotion runs from 1 November 2024 – 15 January 2025, so make sure to redeem your TNG credits before the deadline[6]!

Audio Visual (AV) 2024 Year-End Purchase with Purchase (PWP) Promotions[7]

Customers who purchase any selected items listed in Appendix 1 to 3 will also be eligible for a Purchase-with-Purchase (PWP) promotion on selected Samsung sound devices[8]. With this offer, you can enhance your home entertainment experience by adding a sound device at an exclusive price[9]. Check out the list of selected sound devices and their exclusive PWP prices below.

Digital Appliances (DA) 2024 Year-End Purchase with Purchase (PWP) Promotion [10]

With every purchase of selected Samsung vacuum cleaners, you’ll unlock an exclusive Purchase with Purchase (PWP) deal as listed below.

Promotional DA Products	PWP Item	Recommended Retail Price of PWP Item (RM)	Promo Price for PWP Item (RM)
Bespoke Jet Plus PremiumVS20B958F3B/ME	Jet Dual Brush (VCA-TABA95)	399	299
Bespoke Jet Plus PetVS20B95823W/ME	Slim LED Brush (VCA-SABC95)	499	399
	Spray Spinning Sweeper (VCA-WBA95/GL)	599	399
Jet 75E MultiVS20B75AER4/ME	Clean Station (VCA-SAE903/ME)	699	399
Jet 65 Pet VS15A60AGR5/ME	Clean Station (VCA-SAE903/ME)	699	399

AI Icon Point Promotion: The More You Buy, The More You Save! [11]

Samsung’s AI Icon Point Promotion makes it even easier to save this holiday season. Here’s how it works:

• Buy more, save more: Collect AI Icon Points for any purchase of selected promotional product models (refer to Appendix 1, 2, 3, and 4 for eligible products)[12].
• Collect and Redeem: Purchase at least two (2) products with the AI Icon, and collect a minimum of five (5) points to be eligible for bonus TNG eWallet credits[13]. The more AI Icon points you collect, the greater your bonus (refer to the table below for redemption details).

For more information on the campaign, please visit: https://www.samsung.com/my/offer/season-of-gifting-2024

[1] First come first served basis, and while stocks last. Terms and conditions apply.

[2] First come first served basis, and while stocks last. Terms and conditions apply.

[3] Will be provided in random colours, subject to availability.

[4] Will be provided in random colours, subject to availability.

[5] First come first served basis, and while stocks last. Terms and conditions apply.

[6] While stocks last. Terms and Conditions apply.

[7] While stocks last. Terms and Conditions apply.

[8] While stocks last. Terms and Conditions apply.

[9] While stocks last. Terms and Conditions apply.

[10] While stocks last. Terms and Conditions apply.

[11] While stocks last. Terms and Conditions apply.

[12] While stocks last. Terms and Conditions apply.

[13] While stocks last. Terms and Conditions apply.

Looking to elevate your year-end gatherings with friends and family? Samsung Malaysia’s Soundbar Buy & Try program, until 31 January 2024, is your ticket to an immersive audio experience. This opportunity gives you the freedom to test the participating Samsung Soundbars listed below in your own space for two full weeks.

With this program, you and loved ones will have the chance to immerse yourselves in quality cinematic audio and decide later if you would like to permanently have it in your home. Experience a complete theatre experience today with our Soundbar’s Q-Symphony feature, powerful bass, and captivating surround sound that draws you deeper into your entertainment.

Try Now, Decide Later

With the Buy & Try program, you don’t have to worry about buyer’s remorse. If within 14 days of delivery, you’re not completely satisfied with your selected Soundbar, you may return it for a refund[1].

List of participating Samsung Soundbars:

But that’s not all! By joining the Samsung Reward Tiers program, you can earn Reward Points on your soundbar purchase and future Samsung purchases. These points can be redeemed for exclusive discounts, merchandise and even experiences.

Sign up today and unlock a world of rewards: https://www.samsung.com/my/members/

To buy and try our amazing soundbars today, please visit: https://www.samsung.com/my/online-store/soundbar/

[1] Terms & Conditions apply, visit here: https://www.samsung.com/my/online-store/soundbar/

[2] Gift with Purchase (GWP) Promo ends 31 December 2023.

Chinese New Year is the festival that celebrates the beginning of a brand new year in the lunar calendar much like to own brand new clothes, car, or even devices- a new year is a time for newness after all! It’s also the time for a reunion with your family and friends and when it comes to planning the perfect gathering, curating the perfect tong tong chiang playlist is a must — but so is ensuring that your audio devices are able to set the tone all night long for that perfect celebratory mood for the auspicious new year.

In order to help you make your celebration unforgettable, Samsung Electronics has put together some ideas of ways you can ensure your party is the best in town with Samsung’s sound technologies.

Ultra Slim Soundbar: Rock Out in Style

For those who prioritize style and great audio quality, Samsung’s Ultra Slim Soundbar (S801B) is the perfect choice for your home decorations and celebrations. As its name suggests, the Ultra Slim Soundbar features an incredibly slim design of just 38mm in height and 40mm in thickness — a size equivalent to that of a soda can — meaning that its wall-mounted design is sure to stand out. You can also install it freely around your space thanks to its wireless connectivity to ensure your sound system blends seamlessly into your surroundings.

If you’re looking to personalize your space further, you can boost your Soundbar with the Ultra Slim Soundbar Skin (SCFBS8[BW/TK]), which comes in warm brown and teak colours. Paired with your The Frame and its elegant, modern design, you are set to enjoy top-level audio experiences and a cozy, homey feel for any guests visiting you during this festive.

Despite its slim appearance, the Ultra Slim Soundbar is capable of powerful sound. Designed with 3.1.2-channel technology that features seven front speakers and one subwoofer centred on the top two speakers, the Ultra Slim Soundbar provides complete and truly surround-sound experiences. Dolby Atmos support also further contributes to providing you with captivating entertainment experiences.

S-Series Soundbar: Envelop Your Space With Truly Immersive Sound

For those who love to set the scene with truly immersive sound experiences during a celebration or party, the S-Series Soundbar is the soundbar for you.

The S-Series Soundbar delivers rich, room-filling surround sounds that reach every person in the room. This compact, 67cm, all-in-one 5.0-channel soundbar has an impressive four built-in woofers and three tweeter speakers, providing you with a fully immersive, 3D sound experience — all without the need for a subwoofer.

In addition, Adaptive Sound technology is able to analyze the source of any sound in order to automatically deliver optimized audio based on its specific genre. Experience the best, most immersive audio for each and every type of content you’re enjoying, whether it’s a sports game, a classical performance or an action movies.

Your S-Series Soundbar can be easily connected to your Samsung Smart TV and is the first soundbar in the industry to support Dolby Atmos connection for room-filling, optimized 3D sound.

Q-Series Soundbar: Bring the Cinema Experience Into Your Home

If you’re looking to celebrate this Chinese New Year by binge watching movies or TV shows, you can transform your home into a cinema with the room-filling sound of Samsung’s premium soundbar, the Q-Series Soundbar (Q990B).

With an astounding 17 front surround sound speakers, one subwoofer and four up-firing speakers, the Q-Series Soundbar fills the room with truly cinematic surround sound. Synced with your Samsung Neo QLEDs, these 22-channel speakers can deliver truly immersive surround sound experiences like no other.

Samsung’s proprietary Q-Symphony technology allows compatible TVs and soundbars to play audio simultaneously, in sync, taking your listening experiences to the next level through powerful sound quality. Meanwhile, Spacefit Sound technology optimizes your audio based on the structure and layout of your room, providing you with sound that is perfectly crafted for your space and rivals a VIP seat in a movie theater.

In addition, the Q-Series Soundbar has been recognized by renowned global media outlets for its immersive sound experiences and sleek design.

Sound Tower: Take the Party Spirit to the Next Level

If you’re planning to the brand new year with a bang and throw a party, the Sound Tower (MX-ST90B) is a must-have. This oval Sound Tower fills up virtually any space with 3D audio. The 24.5cm speaker with a built-in woofer provides the perfect punching bass experience, with up to 1700W bass boosting for a beat that sets the party mood perfectly.

In addition to its powerful audio capabilities, the Sound Tower’s various light modes provide an audio-visual harmony that truly matches the mood of the night. Its Bluetooth multi-connection, which allows for two smart devices to be connected simultaneously, and its Group Play functionality, which connects up to 10 Sound Towers, really help you get the party started both indoors as well as outdoors.

Be sure to celebrate this auspicious day with Samsung’s range of soundbar and Sound Tower devices. Once you’ve chosen your perfect soundbar based on your own preferences and purposes, enjoy enriching sound during any festivities and beyond.

For more information about Samsung’s Soundbar and Sound Tower, please visit https://www.samsung.com/my/audio-devices/soundbar-overview/

Malaysians are already looking forward to celebrating the arrival of Christmas and New Year’s with their loved ones. Whether you’re thinking of upgrading your home electronics, gifting digital household appliances to newlyweds and yourself, or wanting to enjoy unparalleled viewing experience with your other half while watching your favourite holiday movies, there’s no better time to shop than now.

Staying connected and expressing your love from afar is made possible with our technology and its innovations that even Santa would approve. We know how much you care and because you would go the extra mile for the ones you love, so will our gifts. Therefore, let’s take this leap and make a difference in the lives of your loved ones through a connected ecosystem that provides a seamless experience across our lifestyle smart TVs, BESPOKE appliances and even our Galaxy smartphone!

Samsung Malaysia is offering exciting promotions for your holiday season to enjoy celebrations together, and here’s a sneak peek at what to look forward to during the Season of Gifting, giving your home entertainment an upgrade, which will be running from 14 November 2022 to 31 January 2023.

Be entertained over the ho-ho-holiday

Today’s TVs are designed to reflect the diverse range of lifestyles that make every home uniquely personal. Deck your halls with an awesome home entertainment system so that you can kick it back with the family over your favourite holiday movie staples. As part of the MYTV Is My Best Gift Promotion, customers who purchase any selected model from Neo QLED 8K, Neo QLED 4K, QLED, OLED or Crystal UHD will receive The Freestyle worth RM4,999.

Bring home The Frame and customizable bezel worth up to RM5,898 when you purchase 75’’ or 85’’ The Frame at Recommended Retail Price from RM12,999. You can purchase The Sero at Recommended Retail Price of RM5,999 and receive a complimentary Sero Wheel worth RM299.

That’s not all, make your Xmas gathering even more special by saving up RM1,700 on a new purchase of Soundbar. Samsung’s Q-series soundbars takes your listening experience to the next level with the built-in Wireless Dolby Atmos, giving its rich and balanced audio quality. Moreover with its support for the Q-Symphony feature, the soundbar along with the TV’s built-in speakers to maximise the 3D sound effect of your set up, complementing your world beyond the screen. Make sure you don’t let that Christmas playlist go to waste!

Let your home appliances do all the work

Sit back and relax as you let your appliances do your chores. Treat yourself to the Bespoke Refrigerator, AI Ecobubble Washer, Bespoke Jet Vacuum Cleaner, Bespoke AirDresser and WindFree Air Conditioner with the Season of Gifting 2022 Home Appliances promotion and enjoy rewards worth up to RM4,799.

Customers will be entitled to free e-wallet credits and petrol e-vouchers worth up to RM400. Meanwhile, customers who purchase the selected Bespoke Home Appliances models will be entitled to redeem the corresponding free gifts and redeem a free Samsung Galaxy Z Flip4 worth RM4,399.

So what are you waiting for? The Season of Gifting promotion is now available for purchase at Samsung Online Store, Samsung Authorised Online Store and Samsung Authorised Retail Dealers. Promotion is on first come first served basis, while stocks last. The colour of each Participating Model is subject to stock availability in the market and participating stores. Terms & Conditions apply.

For more information about Samsung’s Season of Gifting, please visit: https://www.samsung.com/my/offer/gifting-2022/

Samsung Malaysia Electronics will host its ‘Impian Raya Bersama’ live commerce show to reward Malaysians with great savings when they purchase from selected Samsung products in the spirit of staying connected over this festive celebration.

On 25 May, Samsung is set to reveal its range of selected 2022 products to Malaysians for the first time – to demonstrate its vision for its latest Smart TV and home appliances to redefine the role of the screen and bring unrivalled usability to their users’ daily lives by providing the utmost convenience and seamless connectivity respectively.

What to expect from Samsung ‘Impian Raya Bersama’ Live Commerce Show?

Samsung Malaysia will reveal the 2022 QLED 4K TV, Soundbar, WindFree air-conditioner and Bespoke Jet vacuum cleaners where we will announce great savings worth up to RM1,119 during this show. The promotions will include further discounts, easy installment plan, and exclusive gifts worth up to RM799.

Samsung product experts will be present to share the incredible features and new groundbreaking technologies that let you dive into the world of smart home living. The 2022 product line up aims to further enhance user experiences and passions by focusing on customizable technology that adds value to your lives.

The pricing of these products and special promotions will be announced during the live commerce show, so be sure to tune in!

Samsung ‘Impian Raya Bersama’ Live Commerce Show: How to watch?

Samsung Malaysia ‘Impian Raya Bersama’ live commerce show will take place on 25 May 2022 from 8:00PM to 8:40PM. Be sure to tune in to our 40-minute livestream event on Facebook https://fb.me/e/27YmUOWwT where you can now get your hands-on the latest most advanced Samsung QLED 4K Smart TV, Soundbar, WindFree air conditioner and Bespoke Jet vacuum cleaners at a one-time exclusive deal.

For more information about Samsung’s ‘Impian Raya Bersama’ campaign, please visit http://www.samsung.com/my/2022impianrayabersama/

Samsung Electronics Malaysia is pleased to announce its rewarding ‘Impian Raya Bersama’ Campaign which runs from 1 April to 5 June 2022, providing all Malaysians great savings when they purchase from a wide selection of Samsung TVs including the newly launched 2022 Neo QLED, Crystal UHD, The Frame, The Serif, The Sero and Soundbar showcased in our latest #UnboxAndDiscover event.

While the month of Ramadhan has just started, Malaysians are already looking forward to celebrate the arrival of Syawal with their loved ones. What can be better than to gather your loved ones in your Smart Home?

Grasp this chance to elevate your home by upgrading your devices with state-of-the-art technology by Samsung. Whether it is our Neo QLED models or our Lifestyle TVs, you can be sure to enjoy amazing picture quality and breath-taking colours when you watch your favourite Raya movies together.

Receive The Freestyle as a free gift when you purchase an 85″ QN900B Neo QLED 8K Smart TV or 98″ QN90A Neo QLED Smart TV. Customers can also receive complimentary Frame Bezel and Slimfit Webcam when they purchase The Frame and The Serif respectively.

Check out some of our ‘Impian Raya Bersama’ offers below:

*While Stocks Last

Make your Raya gathering even more special when you enjoy PWP savings worth up to RM1,700 on a new Soundbar. Samsung’s Q-series soundbars take your listening experience to the next level with its rich and balanced audio quality, complementing your world beyond the screen. Don’t let that Raya playlist go to waste!

Are you ready to celebrate this meaningful Raya with your family, all in just a click away?

For more information about Samsung’s ‘Impian Raya Bersama’ campaign, please visit http://www.samsung.com/my/2022impianrayabersama/

Raya is a season of reflection and celebration. It is a great time to express gratefulness and love to our loved ones through gifting.

This festive season, bring home the best gifts to reward your loved ones and refurbish your home with Samsung digital and home appliances. Do check out the new Samsung washing machine, air conditioner, refrigerator, and vacuum cleaner for options.

Not only that, this year, Samsung is also introducing its new 2019 QLED TV lineup that offers the best combination of picture quality, smart TV capabilities and design to our smart home!

Starting from 15^th April to 16^th June 2019, you can enjoy more rewards with Samsung Raya Promotion Campaign!

With the purchase of selected Samsung TV and digital appliances such as refrigerator, washing machine, air-conditioner and air purifier, microwave oven as well as vacuum cleaners, you may enjoy exclusive free gifts that are worth up to RM2,699! Head over now to any Samsung authorised outlets to grab these value deals!

To find out more information on the 2019 Raya Promotion Campaign, please visit https://www.samsung.com/my/offer/samsung-raya-promotion-2019/

Here comes the moment to celebrate this Chinese New Year with full of happiness, by bringing home Samsung TVs and digital appliances to your loved ones, designed to fit all their festive needs!

Through its Auspicious Treats campaign starting from 1^st January until 28^th February 2019, Samsung Malaysia Electronics expresses its utmost appreciation for its customers’ loyalty, putting together a special festive deal with instant rewards and fabulous free gifts worth up to RM 2,599!

Wait no more and head over now to any Samsung authorised outlet to enjoy these irresistible festive deals this Chinese New Year! For more information about the Samsung Auspicious Treats campaign, please visit:

http://www.samsung.com/my/cny2019