Samsung Electronics Co., Ltd. announced the launch of its new energy-efficient Extra Wide Bottom Mount Freezer[1] in Europe. The refrigerator was unveiled at ‘Welcome to BESPOKE AI’, a global launch event held at les Pavillon des Étangs in Paris on April 3. It achieves a high energy rating as a product itself, while its Wi-Fi capabilities allow for even further energy savings with SmartThings Energy.

“In response to the reality that energy efficiency is more important to consumers than ever, Samsung is launching a new model for the modern era,” said Moohyung Lee, EVP and Head of the Customer Experience Team of Digital Appliances (DA) Business at Samsung Electronics. “Through our considerable R&D efforts, we’ve been able to provide energy-saving opportunities in addition to the Samsung quality and features that global consumers appreciate. We’re confident that users would take advantages of Samsung’s new refrigerator in their day-to-day lives.”

Notably, the refrigerator has received an energy “A” rating according to EU energy standards, which is for the first time in Samsung’s extra wide bottom mount freezer type. Samsung implements its unique solutions to decrease energy consumption by 55.9% compared to the conventional model. [2] Especially the new AI Inverter Compressor[3] is a key part to achieve an A grade according to EU energy standards.

The new high-efficient AI Inverter Compressor has been redesigned to increase the radius of the rotating parts which enables its inertia to be higher than the conventional compressor[4] by 4.1 times. It means that the compressor can keep the power longer, so it uses less energy while keeping the temperature in the fridge moderate. The compressor also contributes to lowering the noise level by up to 5 times quieter than the conventional model[5] thanks to the new control technology.

Additionally, the Extra Wide Bottom Mount Freezer supports the energy saving mode in SmartThings Energy[6] which can reduce energy use by up to 15%. [7]The SmartThings AI Energy Mode also allows users to easily check daily, weekly and monthly power consumption, and it even estimates monthly electric bills. If usage exceeds the established estimate, the mode can also proactively save energy.[8] Furthermore, it can optimize the compressor speed and defrost cycle frequency, based on usage and surroundings, ensuring that users can enjoy fresher food items for longer.

Samsung also made the model to be competitive both in capacity and design as well. To enhance the capacity benefits of having a refrigerator with a wider width than common type, Samsung applies SpaceMax technology which has been the heritage of Samsung refrigerator. The fridge makes use of thin walls and efficient insulation to increase the storage volume while maintaining consistent temperatures. The extra storage space does not impact the exterior of the refrigerator, either, as the relatively compact size creates more room in users’ homes.

Apart from its performance and storage capabilities, the refrigerator brings a sleek design that makes it a great aesthetic fit for modern homes. It boasts a fully flat door and a recessed handle that grants the refrigerator a harmonious aesthetic. The Gentle Lighting controls brightness and prevents glare as well.

Availability 

The energy-efficient Extra Wide Bottom Mount Freezer will be available in three capacity variants (538L, 508L and 458L) depending on the region, launching in Europe, CIS, the Middle East, Latin America, Southeast Asia, Canada and Africa.

The refrigerator is expected to be available from April in Europe and other regions sequentially.

For more information on Samsung refrigerators and other home appliances please visit Samsung.com.my

[1] Stands for a large capacity bottom mount freezer (“BMF”) refrigerator with a width of 70cm or more. Referred to as Extra Wide Fridge Freezer in Europe.

[2] Compared to RL435EFBAS8/EF model.

[3] Wi-Fi connection and SmartThings app required to enable AI Energy mode.

[4] Based on internal testing compared to conventional S3 Samsung compressors.

[5] Based on internal testing, in accordance with the IEC 60704.

[6] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[7] The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.

[8] SmartThings will display a notification before activating the saving algorithm in both ‘Maximum mode’ and ‘Custom mode.’

A vault or Doraemon pocket for a food apocalypse

With SpaceMax you can store a lot, a lot! Minimise your shopping time because you can buy and store more at one go.

An energy & money saver / Usage pattern tracker

SmartThings Energy’s AI Energy Mode – AI Energy Mode then analyzes the data to provide useful insights through the SmartThings app to help the user proactively save energy and money

Lets you experiment with different food and cooking styles

With the dedicated Optimal Fresh+, the BESPOKE TMF refrigerator lets users store all kinds of foods flexibly, making the storage of numerous food types simpler and more convenient. So one day you can cook Thai, next day western, next day bake a cake or whatever floats your boat.

Check out BESPOKE Top Mount Freezer’s Retail Recommended Price with capacity ranges from 404L to 476L below:

Be the first to own BESPOKE Top Mounted Freezer and receive BESPOKE Microwave Oven worth RM799 for free when you early-order now from 3 to 24 May 2023 at https://www.samsung.com/my/offer/bespoke-ref-eo/.

Where Design Meets Connectivity: The Connected Living Zone

KBIS visitors are invited to explore the full range of features and capabilities of Samsung’s Family Hub refrigerator through its interactive touchscreen. When a user touches the screen, they are met with a range of versatile features, including meal planning options, Smart View, music streaming and even the ability to check connected device notifications

A visitor gets hands-on with the helpful View Inside app on the Family Hub’s interactive touchscreen. Not only can the touchscreen help you keep track of your groceries and home cooking plans, but it also serves as a smart home control hub, calendar and media platform

A special board showcases pictures uploaded by KBIS visitors celebrating the latest in the brand’s home appliance innovations

A dedicated exhibit introduces KBIS visitors to the full connectivity and convenience of Samsung’s home devices thanks to the power of IoT and Samsung’s SmartThings platform. From accessing doorbell notifications on refrigerators to checking wash cycles on smartphones, the SmartThings IoT Platform zone provides an insight into the future of the smart home

Innovative Appliances and Interior Trends: The Kitchen Package Zone

As well as being packed full of the latest kitchen innovations, Samsung’s KBIS booth features several example kitchen packages across a range of lifestyle aesthetics

A dishwasher and an oven fit seamlessly together in one of the exhibit kitchens, finished in this year’s Pantone Color of the Year, Classic Blue

Thanks to a wide range of customization options available across Samsung’s home appliance range, visitors are sure to find an option that meets their needs as well as their design aesthetic, such as a stylish wood and metal aesthetic (top). Not just practical but also stackable, Samsung’s Wine Cube (middle) and Beauty Cube (bottom) have been designed to fit into any space, as well as storing user’s wine and cosmetic products respectively at optimum temperatures

Samsung’s laundry machine range features devices in a range of shapes and dimensions to suit a variety of household sizes. With Samsung’s smaller devices, users can even stack their washer and dryer machines to maximize their space

At KBIS, Samsung is showcasing its full refrigerator line-up, including the new side-by-side refrigerator (above). The flat design of its side-by-side doors and simple handles provide a ‘built-in’ look to the refrigerator, which offers 22 cubic feet of interior food storage space and interior walls with reduced thickness thanks to Samsung’s SpaceMax Technology. Samsung’s Digital Inverter Compressor Technology also ensures a consistent temperature throughout the refrigerator.

The Samsung 30” Slide-in Range is able to fit neatly with minimal fuss into any existing kitchen counter formation for maximum convenience thanks to its built-in-esque size and design, along with the simple UX of its operation panel

Understanding that users prioritize space in their kitchens, the Samsung 30” Slide-in Range features a new Air Fry mode for quality frying without the worries of high-fat content or oil mess that come with traditional frying – and without the need for a separate device

 

A KBIS visitor explores the different capabilities and smart features of the Samsung 30” Slide-in Range

Where Premium Functionality Meets Elegance: The Dacor Zone

Standing right next to the Samsung booth at KBIS is the Dacor booth, which features three kitchen concept zones under the theme of ‘Cook, Cool, Clean and Create.’ In these spaces, leading Samsung appliances have been united for visitors under a coastal theme

Putting Communication at the Core: The Builder Solutions Zone

Samsung’s booth at KBIS 2020 also includes an area informing visitors about Samsung’s US supply chain, extensive service network for builders and Samsung Care. Dedicated Samsung representatives are on hand at the Builder Solutions Zone for consultations and to answer attendee’s questions. “We are honored and excited to be one of the first builders to include a full array of Samsung appliances in every home we sell,” noted attendee Ryan Hays, VP of Purchasing, Touchstone Living Homes

Samsung is committed to bringing new kitchen experiences to users through partnership and innovation. Visitors to the company’s KBIS 2020 booth are encouraged to share their impressions of the dedicated zones using the hashtag #BUILDwithSAMSUNG