Spatial Signage, Samsung’s glasses-free 3D display, has earned industry recognition with awards at IFA 2025, CES 2026 and ISE 2026. Bringing the concept to life required close collaboration across display, research and design teams — each solving a different piece of the 3D puzzle.

Samsung Newsroom spoke with experts across the company — Jong-Gu Sun and Yujin Nam from the Visual Display (VD) Business, Chang-Kun Lee from Samsung Research (SR) and Eun Vit Chung from the Corporate Design Office (CDO) — about the journey behind the innovation.

 

Redefining the 3D Visual Experience

As demand grows for more distinctive visuals, the need for new display solutions is increasing. “We are seeing rising interest in visually striking content that captures attention, such as ultra-large LED-based anamorphic displays,” said Sun. “However, these installations typically require more space than traditional signage and dedicated 3D content.”

 

“Spatial Signage delivers immersive 3D depth without glasses or bulky holographic boxes, enabling differentiated experiences across a wide range of environments,” he added. “It also reduces the cost of producing dedicated content while remaining compatible with existing signage systems.”

 

▲ Sun discusses how Spatial Signage brings immersive 3D experiences to life.

 

Turning the concept into reality required a strong technological foundation. “While exploring new signage solutions, we discovered advanced display technology under development at Samsung Research and realized it could enable 3D signage for B2B environments,” said Chung. “From that point, close collaboration among SR, CDO and the VD Business advanced the technology and brought it to market.”

 

 

Inside the Technology Behind Spatial Signage 

At the core of Spatial Signage is 3D plate technology. “The system combines a display with optical components to send separate images to each eye, applying the principle of binocular disparity so the brain perceives depth,” Lee explained. “A lenticular card — which shows different images depending on the viewing angle — is a common example of a 3D plate.”

 

▲ Principle of 3D plate technology

 

“Spatial Signage uses a new method of rendering 3D images to address the limitations of conventional glasses-free 3D displays, such as reduced image quality and narrow viewing angles,” he added. “By presenting the main subject in high-resolution 2D while using a 3D plate to create depth in the background, it achieves both immersion and high image quality.”

 

Building an ultra-large, 85-inch 3D display was no easy task. A 3D plate is made by combining lenticular lenses with printed images to produce 3D visuals — and once created, it cannot be adjusted.

 

▲ Lee highlights Samsung’s innovative technology behind the ultra-large, 85-inch 3D display.

 

“If discrepancies between design specifications and the actual structure are not precisely accounted for, the background on screen can appear distorted,” said Lee. “To address this, we developed a special pattern to detect errors during lens production.” By combining this printed pattern with the lenticular lens, the team could quickly identify deviations and adjust printing conditions accordingly.

 

Securing depth while maintaining a slim profile was another challenge. Spatial Signage uses a thin 3-4 mm 3D plate to create a box-like sense of space with a perceived depth of up to 500 mm, as if extending inside the screen. “Achieving depth with such thin optical materials made lens design and reliability testing difficult,” Nam explained. “Despite numerous unexpected obstacles, we explored a range of ideas and ultimately improved the product’s quality.”

 

▲ Nam shares how the team achieved a 3-4 mm thickness and 500 mm depth through numerous trials.

 

The team also faced physical limitations. “With an ultra-large 3D plate, gravity can cause sagging, leading to blemishes or distortions, while vertical lenses can produce the moiré effect — a high-frequency, wave-like pattern,” said Nam. “We repeatedly encountered these technical constraints. It would not have been possible without close collaboration across teams.”

 

▲ (From left) Chang-Kun Lee and Eun Vit Chung

 

 

Crafting Depth Through Design

With the technology in place, the next step was to design an intuitive and immersive visual experience. “To maximize depth on the 85-inch screen, we refined the 3D plate imagery and developed guidelines for image processing that enhance elements such as perspective and shadows,” Chung emphasized. “It is the result of years of accumulated expertise and dedication.”

 

As a result, the 3D plate features precisely calculated lines, surfaces and gradient backgrounds, while the foreground 2D content incorporates lighting, shadows and perspective aligned with the background’s depth. “This project felt like bringing virtual images from a 3D program into the real world,” said Chung. “I’ve grown attached to each visual element created through this process.”

 

▲ Chung explains how Spatial Signage reflects Samsung’s design expertise, from 3D plate image design to lighting and perspective.

 

However, implementing the concept proved more complex than expected. “While typical design work can rely on a single image, Spatial Signage requires images to be divided into micrometer-level segments — thinner than a strand of human hair,” Chung explained. In other words, designers had to anticipate how those segments would come together. “It would have been impossible without a deep understanding of optics. By studying and applying those principles, we achieved the sense of depth seen today.”

 

 

New Opportunities for B2B Displays 

Developed through close collaboration across teams, Spatial Signage goes beyond traditional displays and opens new possibilities in everyday environments. To increase its versatility in diverse retail settings, Samsung plans to expand its lineup past the current 85-inch model with 32-inch and 55-inch options later this year.

 

▲ Samsung VXT lets users create signage-ready videos.

 

“Whenever I walk by a café with Spatial Signage, I notice people pausing to look at the display,” said Nam. “For cafés or franchises seeking a more engaging way to promote seasonal menus or events, it can offer a compelling alternative.”

 

AI Studio,[1] an AI-powered content creation app within Samsung Visual eXperience Transformation (VXT), lets users create signage-ready videos from a single product image. In addition to supporting standard digital signage, it offers an option to optimize content specifically for Spatial Signage — delivering a truly immersive experience on the 3D display.

 

“In addition to retail, Spatial Signage is drawing strong interest from sectors including 3D audiovisual solutions for education in Europe, virtual personal training systems for major fitness chains and augmented reality waiting areas at theme parks in Korea,” said Sun. “Through innovative display solutions, we will continue to build a commercial display ecosystem that only Samsung can deliver.”

 

▲ Spatial Signage unlocks versatile, innovative display experiences.

 

Ultimately, Spatial Signage is not just about making images appear in 3D — it is about creating more immediate, memorable and lifelike experiences in everyday spaces.

 

For more information, visit: https://news.samsung.com/my/

 

 

 

[1] Samsung VXT is sold separately, and solution availability varies by region. The AI Studio app will be available in April 2026 and may incur additional usage fees.

Samsung Electronics Co., Ltd. announced that it has maintained its No. 1 position in the global commercial display market in 2025, marking 17 consecutive years at the top with a 35.2% share by unit sales, according to research firm Omdia. [1]

Since achieving the global No. 1 position in the commercial display market for the first time in 2009, Samsung has continuously strengthened its leadership in the B2B display sector. In 2025, the company reached an all-time high in annual sales when it shipped more than 2.5 million units.

This sustained performance reflects Samsung’s focus on next-generation signage that combines advanced display hardware with cloud and AI-based solutions in retail, corporate, education and hospitality environments.

Samsung’s B2B display portfolio is built on its commitment to product innovation. Newly launched this year, Samsung Spatial Signage displays striking 3D content in a slim 52mm profile. It has already been recognized with a CES 2026 Innovation Award in the Enterprise Technology category and an iF Design Award 2026. Going forward, Samsung plans to expand the lineup to include additional sizes.

Samsung’s Color E‑Paper lineup delivers ultra‑low power signage as an alternative to traditional paper posters. The 13-inch Color E-Paper is the world’s first commercial display to apply a bio-resin derived from phytoplankton in its housing. The display’s housing consists of 45% recycled plastic and 10% phytoplankton-based bio-resin, allowing the manufacturing process to reduce carbon emissions by more than 40% compared to conventional petroleum-based plastic materials.[2] Samsung plans to go expand the use of this material across its E‑Paper lineup.

The portfolio also features extra-large format displays designed for high-impact business environments—ranging from the 105-inch QPDX-5K, 115-inch QHFX models to the upcoming 130-inch Micro RGB signage (QPHX model).

Alongside hardware, Samsung expects to maintain its industry leading‑ market position by connecting devices and solutions to provide customers with consistent, integrated experiences. This includes the Samsung VXT platform for remote device management and content operations as well as the new AI Studio app, which enables easy, signage ready video creation from a single product image.[3]

“Seventeen years at the top of the commercial display market is the result of listening to our B2B customers and evolving with them,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “As businesses change, they need technology that is reliable, simple to manage and ready for what’s next. We’ll continue investing in displays and solutions that help our partners work more efficiently and create better experiences in any space.”

[1] Omdia Q4 2025 Public Display Report, by unit sales. Excludes Consumer TVs.

[2] Based on internal test results under specific conditions only. Comparison is made against petroleum-based resin (PC+ABS) of the same weight. Carbon emissions calculation is based on the Product Carbon Footprint (PCF) data of resin production following ISO 14067, 14040 and 14044 standards, covering carbon emissions from cradle to gate (excluding downstream, use-phase and end-of-life emissions). All figures are estimates based on available data and are subject to change.

[3] Samsung VXT is sold separately, and solution availability varies by region.

Samsung Electronics Co., Ltd., announced the expansion of its commercial display offerings, led by the global launch of Samsung Spatial Signage, at Integrated Systems Europe (ISE) 2026 in Barcelona. The announcement includes new AI-powered content capabilities through Samsung VXT, new additions to Samsung’s supersized commercial display lineup and expanded enterprise collaboration with Cisco-certified wide-format display solutions.

“For commercial environments, bringing displays and content solutions together is becoming increasingly important,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Glasses-free 3D Spatial Signage, combined with new AI-powered capabilities in Samsung VXT, allows us to deliver a more integrated approach to immersive commercial displays, helping businesses create engaging experiences across a wide range of commercial environments.”

Bringing Brands to Life Across a Range of Environments With Spatial Signage

Spatial Signage is Samsung’s industry-leading 3D digital signage that delivers an immersive visual experience. Using Samsung’s patented 3D Plate technology, it creates a sense of spatial depth positioned behind the LCD panel. Content retains the sharpness of 2D visuals while adding natural-looking 3D depth — without the need for specialized equipment such as 3D glasses. The display’s presentation naturally draws attention in retail, luxury, museum and entertainment settings, helping direct focus to key promotions, exhibitions or important information.

The newly launched 85-inch Spatial Signage display features a 4K UHD resolution (2,160 x 3,840) in a 9:16 portrait format, which enables brands and venues to present 360-degree rotating visuals that show front, back and side views of a product or scene.

Powered by Samsung’s industry-leading Quantum Processor, the display provides 4K UHD upscaling, 16-bit color mapping and dynamic HDR refinement to deliver sharper detail, smoother tonal transitions and consistent color accuracy. Additionally, an anti-glare panel helps maintain clarity under bright or challenging lighting conditions.

Spatial Signage features an UltraThin Design with a slim 52mm profile and a lightweight 49kg build. Compatible with a Slim Fit Wall Mount, the display installs like conventional signage and integrates cleanly into compact or design-sensitive locations, without the bulky, box-like enclosures typically associated with traditional showcase-style displays.[1] Spatial Signage is available globally in an 85-inch model, with the launch of 32-inch and 55-inch sizes to follow.

AI Studio, a new AI-powered content app within Samsung VXT,[2] was showcased at ISE 2026 to demonstrate streamlined content creation for all Samsung signage connected to the platform. The app transforms static images into signage-ready video without the need for external tools or manual setup. Content created through VXT’s AI Studio app is automatically optimized with refined shadow detailing, adjusted margins and background treatments for Spatial Signage—creating more realistic and balanced visuals tailored for a wide variety of commercial environments.

▲ Samsung VXT’s AI Studio app transforms static images into signage-ready video. User can also optimize the content — created through VXT’s AI Studio — for Spatial Signage.

Recognized for its pioneering 3D capabilities, Spatial Signage has been named a CES 2026 Innovation Award Honoree in the newly introduced Enterprise Tech category, which made Samsung one of the first to be recognized in the category during its commercial debut at the show. Last year, the display was also named an IFA 2025 Innovation Award Honoree in the ‘Best in Emerging Tech’ category.

Redefining Supersized Signage for Bold Business Impact

Samsung is reinforcing its leadership in supersized commercial displays with a growing lineup of extra-large formats built for high-impact business environments. At ISE 2026, Samsung introduced the 130-inch Micro RGB signage (QPHX model) to commercial audiences for the first time. Previously unveiled at CES 2026 for the ultra-premium home entertainment market, the display features Samsung’s most advanced Micro LED technology to date. It combines micro-scale RGB LEDs with the Micro RGB AI Engine Pro to deliver vivid color expression and exceptional picture quality in an ultra-slim design, making it ideal for flagship retail and premium spaces.

▲ Samsung 130-inch Micro RGB Signage

Also unveiled at ISE 2026 was the 108-inch The Wall All-in-One (MMF-A model) in 2K resolution, engineered to dramatically simplify large-format LED deployment. Like previous models (146-inch 4K and 2K, 136-inch 2K and 110-inch 2K), it reduces on-site setup time and labor compared to traditional LED walls. Installation is possible in as little as two hours, depending on display size.[3] However, the new 108-inch model features a more compact, split-panel design that makes supersized LED installation as efficient as mounting two LCD screens rather than a full LED wall — all at a much faster pace.

Together with the previously introduced 105-inch QPDX-5K and 115-inch QHFX models, the addition of the 130-inch Micro RGB Signage and The Wall All-in-One series gives businesses more ways to create immersive, ultra-large visual experiences across lobbies, showrooms, boardrooms and other high-impact commercial spaces. This expanded lineup reinforces Samsung’s 17-year leadership in the global digital signage market.[4]

Advancing Enterprise Collaboration With Cisco and Logitech Partnerships

Samsung’s 115-inch 4K Smart Signage (QHFX model) and 146-inch 2K The Wall All-in-One (IAB model) lead the industry in advanced supersized displays, offering seamless, immersive meeting spaces without the complexity of multi-screen setups. These supersized models are the latest Samsung displays to be certified for compatibility with Cisco’s collaboration devices, joining the previously certified Samsung QMC lineup. Notably, Samsung The Wall All-in-One is the world’s first LED display to receive the certification.[5]

Cisco certification follows a rigorous testing program to confirm the reliability of the display’s video interfaces and ensure optimized image quality for video meetings. It also confirms the visibility of displays within Cisco’s Control Hub management platform and verifies secure, seamless integration across meeting spaces. Together, these factors contribute to high-quality meeting experiences for participants and improved enterprise management for IT teams.

▲ The Wall All-in-One is the world’s first LED display to receive the certification by Cisco.

Additionally, through a new partnership with Logitech, Samsung 4K Smart Signage QBC series is now included in Microsoft’s Express Install for Microsoft Teams Rooms, enabling fast, cost-effective meeting room setups. The offering combines Samsung displays with Logitech’s certified Microsoft Teams Rooms conferencing solution to simplify room installations, allowing them to be completed in under an hour.

▲ Samsung Signage and Logitech partnership

For more information, visit: https://news.samsung.com/my/

[1] Slim Fit Wall Mount must be purchased separately.

[2] Samsung VXT is a cloud-based digital signage platform that combines content creation, management, and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H.2026 and may incur additional costs depending on usage.

[3] The Wall All-in-One 110-inch model requires three preset modules. The 146-inch model requires four preset modules. Install time estimate based on internal testing.

[4] Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report

[5] Cisco Collaboration Devices