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		<title>Spatial Signage &#8211; Samsung Newsroom Malaysia</title>
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            <title>Spatial Signage &#8211; Samsung Newsroom Malaysia</title>
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        <currentYear>2026</currentYear>
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		<description>What's New on Samsung Newsroom</description>
		<lastBuildDate>Fri, 29 May 2026 19:36:43 +0000</lastBuildDate>
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				<title>[Video] How Samsung’s Spatial Signage Transforms the Attraction Queue Into an Immersive Safari Experience at Everland</title>
				<link>https://news.samsung.com/my/video-how-samsungs-spatial-signage-transforms-the-attraction-queue-into-an-immersive-safari-experience-at-everland?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 29 May 2026 10:42:58 +0000</pubDate>
						<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[Everland]]></category>
		<category><![CDATA[Spatial Signage]]></category>
		<category><![CDATA[VIDEO NEWS]]></category>
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									<description><![CDATA[As visitors make their way through the line for ‘Safari World: The Wild’ at Everland, Korea’s largest theme park located in Yongin, Gyeonggi Province, a]]></description>
																<content:encoded><![CDATA[<p>As visitors make their way through the line for ‘Safari World: The Wild’ at Everland, Korea’s largest theme park located in Yongin, Gyeonggi Province, a surprising encounter turns the wait into an extension of the safari adventure itself. On a display with true-to-life scale, realistic tigers and lions appear ready to leap out of the screen and into the queue, adding a heightened sense of excitement before the experience begins.</p>
<p>&nbsp;</p>
<p>Samsung Electronics recently installed its glasses-free 3D display, Spatial Signage, at the newly renovated Safari World at Everland, adding a new dimension to the visitor experience. Powered by Samsung’s patented 3D Plate technology, the display delivers striking depth and realism without the need for 3D glasses — all within a slim 52-millimeter profile.</p>
<p>&nbsp;</p>
<p>Samsung Newsroom visited Everland to see how Spatial Signage is making the wait more engaging and to hear firsthand how visitors responded to the immersive display.</p>
<p>&nbsp;</p>
<div id="attachment_35504" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-35504 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-1_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-1_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-1_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland-751x563.jpg 751w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-1_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Spatial Signage installed in the waiting area of Everland’s Safari World</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Spatial Signage Sets the Stage for a Safari Adventure</strong></span></h3>
<p>Even before the safari tour begins, visitors are greeted by animals brought to life on Spatial Signage. The vivid movement and “screen-breaking” three-dimensional effect deepen the sense of immersion, building excitement for the adventure ahead.</p>
<p>&nbsp;</p>
<div id="attachment_35519" style="width: 690px" class="wp-caption aligncenter"><img class="wp-image-35519 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-2_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland.gif" alt="" width="680" height="280" /><p class="wp-caption-text">▲ Spatial Signage heightens anticipation for the safari adventure with its glasses-free 3D visuals.</p></div>
<p>&nbsp;</p>
<p>“Following Safari World’s reopening as a reimagined ecological space with enhanced animal welfare, we wanted to connect every stage of the guest experience — from entry and waiting lines to the safari bus ride — under a unified theme,” said Jiyeon Bae, Leader of Partnership &amp; Alliance Group, Resort Business Division at Samsung C&amp;T. “We saw Spatial Signage as the most effective way to lead guest into the safari adventure.”</p>
<p>&nbsp;</p>
<p>Bae added, “To create the atmosphere of a wild expedition, we installed large-scale animal artwork featuring life-size bears, lions and tigers along the waiting route. Extending that visual experience with Spatial Signage, which gives the animals a vivid dimensionality, allowed us to further enhance visitors’ sense of immersion.”</p>
<p>&nbsp;</p>
<p>Despite its large 85-inch size, the display also offers considerable flexibility in installation. “Taking into account the attributes of the waiting area, we created a custom frame that blends seamlessly with Safari World’s atmosphere,” Bae said. “This allowed us to position the display naturally within the queue without disrupting the overall environment.”</p>
<p>&nbsp;</p>
<div id="attachment_35508" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-35508 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-3_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland-1.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-3_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland-1.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-3_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland-1-751x563.jpg 751w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-3_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland-1-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Bae said watching young children stop to look at the animals on screen shows how Spatial Signage adds a unique element of fun to the waiting area.</p></div>
<p>&nbsp;</p>
<p>“Spatial Signage also plays an important role in building anticipation by giving visitors a preview of the animals they are about to see before boarding the safari bus,” noted Bae. “When young children stop in their tracks after spotting a bear or lion on the screen, their eyes often widen with excitement. It becomes clear that the immersive quality of the content is resonating with guests.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Turning The Wait Time Into a Fascinating 3D Experience</strong></span></h3>
<p>Visitors on-site responded enthusiastically. In particular, the glasses-free 3D experience changed the mood of the waiting area, making it feel like more than just a place to stand in line. Rather than simply watching the screen, they interacted with the animals, took photos and treated the wait itself as part of the fun.</p>
<p>&nbsp;</p>
<div id="attachment_35503" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-35503 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-4_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-4_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-4_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland-728x410.jpg 728w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-4_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Visitors take photos with the animals on Spatial Signage, turning time spent waiting into part of the overall experience.</p></div>
<p>&nbsp;</p>
<p>One visitor who came to Everland with family said, “It felt as if real animals were moving right in front of us. Taking photos with the kids while we waited made the time fly by.” The visitor added, “Seeing the children get excited even before meeting the real animals has made the trip especially worthwhile.” Students visiting on a field trip were equally impressed. “I thought you needed glasses to see 3D, but the tiger looked so real when it seemed to break out of the screen that it genuinely surprised me,” said one student.</p>
<p>&nbsp;</p>
<div id="attachment_35501" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-35501 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-5_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-5_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-5_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland-751x563.jpg 751w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-5_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Visitors described the vivid movement of the animals on screen as strikingly lifelike.</p></div>
<p>&nbsp;</p>
<p>“Seeing the wild animals we are about to meet truly built the anticipation for the safari,” said a couple waiting in the queue together. “It feels like we have already stepped into the safari before even getting on the bus.” A group of tourists visiting Korea also shared their impressions: “The tigers, lions, and bears look so vividly real, as if alive. It makes the wait so much more enjoyable and helps lift spirits before entering the safari adventure.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Where Technology Meets Space &#8211; A New Spatial Interface</strong></span></h3>
<div id="attachment_35500" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-35500 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-6_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-6_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-6_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland-751x563.jpg 751w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Photo-6_How-Samsung%E2%80%99s-Spatial-Signage-Transforms-the-Attraction-Queue-Into-an-Immersive-Safari-Experience-at-Everland-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Jin, CEO of Klleon, the content development company, emphasized the role of Spatial Signage, serving as an innovative interface that enables visitors to experience the space itself.</p></div>
<p>&nbsp;</p>
<p>“Spatial Signage goes beyond simply delivering information — it serves as a spatial interface that enables visitors to directly experience the place they are visiting,” said SeungHyuk Jin, CEO of Klleon, which led the content development for Spatial Signage at Safari World. “We focused on capturing the natural movement of the animals and creating a sense of spatial depth so visitors are immediately immersed in the world of safari while waiting in line.”</p>
<p>&nbsp;</p>
<p>At Everland’s Safari World, Samsung Spatial Signage helps shape the identity of the space and adds a new layer of immersion to the visitor journey. With innovations like Spatial Signage, Samsung continues to set the standard for immersive and engaging display experiences across industries.</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/nfRwX0JCeyg?si=mMckv6n1DwwMdXPQ" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<p>&nbsp;</p>
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				<title>Samsung Expands Award-Winning Spatial Signage Lineup With Global Launch of 32-Inch Model</title>
				<link>https://news.samsung.com/my/samsung-expands-award-winning-spatial-signage-lineup-with-global-launch-of-32-inch-model?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 07 May 2026 10:06:09 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[AI Studio]]></category>
		<category><![CDATA[Samsung VXT]]></category>
		<category><![CDATA[Smart Download]]></category>
		<category><![CDATA[Spatial Signage]]></category>
                <guid isPermaLink="false">https://bit.ly/4uCpeq4</guid>
									<description><![CDATA[  Samsung Electronics Co., Ltd. announced the global launch of the 32-inch Samsung Spatial Signage (SMHX model), adding a compact format to its]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-35185" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Samsung-VXT_AI-Studio-app-and-32-inch-Spatial-Signage.jpg" alt="" width="1920" height="1080" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Samsung-VXT_AI-Studio-app-and-32-inch-Spatial-Signage.jpg 1920w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Samsung-VXT_AI-Studio-app-and-32-inch-Spatial-Signage-728x410.jpg 728w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Samsung-VXT_AI-Studio-app-and-32-inch-Spatial-Signage-1000x563.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Samsung-VXT_AI-Studio-app-and-32-inch-Spatial-Signage-768x432.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/05/Samsung-VXT_AI-Studio-app-and-32-inch-Spatial-Signage-1024x576.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd. announced the global launch of the 32-inch Samsung Spatial Signage (SMHX model), adding a compact format to its glasses-free 3D commercial display lineup. Designed for narrow shelves and counters, it gives brands a flexible way to present product-focused content in full 3D rotation.<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a></p>
<p>&nbsp;</p>
<p>&#8220;The 32-inch Spatial Signage makes immersive 3D accessible across a much wider range of commercial environments,&#8221; said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Combined with our growing portfolio of displays and solutions, the new model reflects Samsung&#8217;s commitment to building a connected commercial display ecosystem that customers can rely on, wherever they operate.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Smaller Format, Bigger Impact at Shelf Level</strong></span></h3>
<p>The 32-inch model follows the global rollout of the 85-inch Spatial Signage earlier this year. While the 85-inch model is designed for large, high-impact retail installations with life-size product visuals, the 32-inch model brings the same glasses-free 3D experience to shelves, counters and other compact spaces.</p>
<p>&nbsp;</p>
<p>Suited for a wide range of environments, including retail, public spaces, entertainment venues, education and hospitality, the smaller format brings immersive 3D content to places where close-up visibility matters most. The 32-inch Spatial Signage helps highlight featured products, promotional content, exhibit information, campus messaging and other high-impact content.</p>
<p>&nbsp;</p>
<p>Spatial Signage uses Samsung&#8217;s patented 3D Plate technology, which applies binocular parallax to deliver different images to each eye, creating cinematic depth without 3D glasses. It retains full clarity while showing all sides of a product in realistic 360-degree rotation.</p>
<p>&nbsp;</p>
<p>Weighing just 8.5 kg with a sleek 49.4 mm slim profile, the 32-inch model features FHD resolution (1,080 x 1,920) in a 9:16 portrait format. Unlike bulky box-type 3D displays, it is lightweight, easy to install and compatible with industry-standard VESA wall mounts for wall or stand placement, much like conventional signage.<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a></p>
<p>&nbsp;</p>
<p>Spatial Signage has earned industry recognition, including a <span><a href="https://news.samsung.com/global/samsung-makes-enterprise-debut-at-ces-2026-with-spatial-signage" target="_blank" rel="noopener">CES 2026 Innovation Award</a></span> in the Enterprise Tech category and a Silver award at the <span><a href="https://news.samsung.com/global/samsung-receives-four-accolades-at-prestigious-edison-awards-2026" target="_blank" rel="noopener">Edison Awards</a></span>. Going forward, Samsung plans to further expand the Spatial Signage lineup with new sizes, including a 55-inch model.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>More Control and Creativity With Samsung VXT</strong></span></h3>
<p>Samsung also announced <span><a href="https://vxt.samsung.com/news/product-updates" target="_blank" rel="noopener">new updates</a></span> to Samsung VXT, its cloud-based digital signage platform.<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> The update brings new capabilities to Samsung&#8217;s full digital signage portfolio,<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a> including Spatial Signage. Businesses can use VXT to manage connected screens across multiple locations, schedule and automate content delivery and create signage-ready video content directly within the platform.</p>
<p>&nbsp;</p>
<p>To further enhance remote management, Samsung has added <strong>scheduling capabilities</strong> to screen presets, allowing screen settings such as brightness, volume and on/off timers to be applied across connected displays at a designated time or according to a set schedule, including outside operating hours. VXT also includes <strong>Smart Download</strong>, which helps minimize network traffic load by enabling content to be downloaded by some screens and shared with other connected screens on the same network.<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a></p>
<p>&nbsp;</p>
<p>Released earlier this month, <strong>AI Studio </strong>app enables users to create signage-ready videos from a single product image and a text prompt, with an option to upscale output to 4K UHD resolution at 60 frames per second. The app also includes an option to optimize content for Spatial Signage to enhance the overall 3D viewing experience.</p>
<p>&nbsp;</p>
<p>Samsung VXT has also expanded its content management capabilities with the following features:</p>
<p>&nbsp;</p>
<ul>
<li><strong>Event </strong>now includes automated content transitions, adding new event types, like weather conditions. This allows businesses to automatically display content based on real-world weather<a href="#_ftn6" name="_ftnref6"><span>[6]</span></a> For example, signage can promote rain gear in wet weather and switch to sun hats in sunny conditions, allowing businesses to manage content more dynamically across different scenarios.</li>
<li><strong>Multiple Takeover</strong> enables synchronized content transitions across all linked screens based on a preset schedule and playback cycle, allowing centralized control over large-scale content campaigns.</li>
<li><strong>Streaming Widget</strong> enables real-time streaming of live broadcast content directly on connected displays, with support for closed caption settings.</li>
</ul>
<p>&nbsp;</p>
<p>Samsung&#8217;s continued focus on advancing both display hardware and platform capabilities has contributed to its position as the world&#8217;s No. 1 commercial display provider for 17 consecutive years.<a href="#_ftn7" name="_ftnref7"><span>[7]</span></a></p>
<p>&nbsp;</p>
<p>For more information, visit: <span><a href="https://www.samsung.com/my/">https://www.samsung.com/my/</a></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><strong><em><a href="#_ftnref1" name="_ftn1">[1]</a> Now available in Korea, the 32-inch Spatial Signage will roll out to global markets throughout 2026. Availability of Spatial Signage may vary by size and region.</em></strong></h6>
<h6><strong><em><a href="#_ftnref2" name="_ftn2">[2]</a> Spatial Signage supports wall mount installation. Wall mount and stand accessories are sold separately.</em></strong></h6>
<h6><strong><em><a href="#_ftnref3" name="_ftn3">[3]</a> Samsung VXT is sold separately and availability varies by region. Additional usage fees may apply for certain apps within the platform.</em></strong></h6>
<h6><strong><em><a href="#_ftnref4" name="_ftn4">[4]</a> Samsung VXT is available on signage running Tizen 4.0 or above.</em></strong></h6>
<h6><strong><em><a href="#_ftnref5" name="_ftn5">[5]</a> Smart Download is supported on signage running Tizen 6.5 or above.</em></strong></h6>
<h6><strong><em><a href="#_ftnref6" name="_ftn6">[6]</a> Weather data is sourced through The Weather Channel (TWC) widget.</em></strong></h6>
<h6><strong><em><a href="#_ftnref7" name="_ftn7">[7]</a> Omdia Q4 2025 Public Display Report, by unit sales. Excludes Consumer TVs. Omdia. For general information only; not an endorsement/certification/recommendation; no liability for reliance.</em></strong></h6>
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				<title>[Video] Samsung Spatial Signage: How To Make Your Brand Stand Out in Crowded Spaces</title>
				<link>https://news.samsung.com/my/video-samsung-spatial-signage-how-to-make-your-brand-stand-out-in-crowded-spaces?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 29 Apr 2026 10:37:57 +0000</pubDate>
						<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[AI Studio]]></category>
		<category><![CDATA[Samsung VXT]]></category>
		<category><![CDATA[Spatial Signage]]></category>
		<category><![CDATA[VIDEO NEWS]]></category>
                <guid isPermaLink="false">https://bit.ly/4umvQc1</guid>
									<description><![CDATA[Three-dimensional showcases are a proven way to capture attention in high-traffic retail and public spaces, but traditional boxy installations take up valuable]]></description>
																<content:encoded><![CDATA[<p>Three-dimensional showcases are a proven way to capture attention in high-traffic retail and public spaces, but traditional boxy installations take up valuable floor space that many brands simply don’t have.</p>
<p>&nbsp;</p>
<p>Samsung Spatial Signage changes that. Its slim 52 mm profile, combined with Samsung’s patented 3D Plate technology, delivers depth and dimension without the heavy, boxy structures of conventional 3D signage.</p>
<p>&nbsp;</p>
<p>Available in multiple sizes<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> — 32-inch, 55-inch and 85-inch — Spatial Signage can be placed on shelves, used to highlight a product zone or anchor a larger feature wall.<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a> This gives retailers and venues a flexible way to add impact where it matters most, without redesigning the entire space.</p>
<p>&nbsp;</p>
<div id="attachment_35094" style="width: 3725px" class="wp-caption aligncenter"><img class="wp-image-35094 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Samsung-Spatial-Signage-Samsung-VXT_dl1.jpg" alt="" width="3715" height="2476" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Samsung-Spatial-Signage-Samsung-VXT_dl1.jpg 3715w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Samsung-Spatial-Signage-Samsung-VXT_dl1-845x563.jpg 845w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Samsung-Spatial-Signage-Samsung-VXT_dl1-768x512.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Samsung-Spatial-Signage-Samsung-VXT_dl1-1024x682.jpg 1024w" sizes="(max-width: 3715px) 100vw, 3715px" /><p class="wp-caption-text">▲ Samsung’s glasses-free 3D display, Spatial Signage</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>If content creation and management are a concern, Samsung VXT (Visual eXperience Transformation) provides a solution. Through Samsung VXT, businesses can remotely manage connected screens<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> and create signage-ready video content with ease. With the AI Studio app,<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a> newly added to Samsung VXT <span><a href="https://vxt.samsung.com/news/product-updates" target="_blank" rel="noopener">today</a></span>, users can create signage-optimized content from just one product image and a text prompt.</p>
<p>&nbsp;</p>
<div id="attachment_35093" style="width: 1025px" class="wp-caption aligncenter"><img class="wp-image-35093 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Samsung-Spatial-Signage-Samsung-VXT_dl2.jpg" alt="" width="1015" height="572" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Samsung-Spatial-Signage-Samsung-VXT_dl2.jpg 1015w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Samsung-Spatial-Signage-Samsung-VXT_dl2-728x410.jpg 728w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Samsung-Spatial-Signage-Samsung-VXT_dl2-1000x563.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Samsung-Spatial-Signage-Samsung-VXT_dl2-768x433.jpg 768w" sizes="(max-width: 1015px) 100vw, 1015px" /><p class="wp-caption-text">▲ Samsung VXT’s AI Studio helps create signage-ready video content.</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The app offers an option to upscale the content to 4K UHD resolution at 60 frames per second. Not only does it support general digital signage, but it can also optimize videos specifically for Spatial Signage with an optional feature, delivering a truly immersive experience on the 3D display.</p>
<p>&nbsp;</p>
<div id="attachment_35110" style="width: 1930px" class="wp-caption aligncenter"><img class="wp-image-35110 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Untitled-presentation-1-1.jpg" alt="" width="1920" height="812" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Untitled-presentation-1-1.jpg 1920w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Untitled-presentation-1-1-1000x423.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Untitled-presentation-1-1-768x325.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Untitled-presentation-1-1-1024x433.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /><p class="wp-caption-text">▲ AI Studio offers an option to optimize content for Spatial Signage.</p></div>
<p>&nbsp;</p>
<p>Samsung VXT allows businesses to remotely control and manage content for both conventional digital signage and Spatial Signage within the same platform, reducing workflow complexity across display types.</p>
<p>&nbsp;</p>
<p>Watch the video below to see how retail displays come to life with Spatial Signage.</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/BhSuIOfaSPU?si=2xWI-O--EVHfi9Sp" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<p>&nbsp;</p>
<p>For more information, visit: <span><a href="https://www.samsung.com/my/">https://www.samsung.com/my/</a></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><em><strong><a href="#_ftnref1" name="_ftn1">[1]</a> The availability of each size may vary by region. 32-inch and 55-inch models will be available later this year. </strong></em></h6>
<h6><em><strong><a href="#_ftnref2" name="_ftn2">[2]</a> Spatial Signage is compatible with wall mount accessories for installation, sold separately. </strong></em></h6>
<h6><em><strong><a href="#_ftnref3" name="_ftn3">[3]</a> Samsung VXT is sold separately, and solution availability varies by region.</strong></em></h6>
<h6><em><strong><a href="#_ftnref4" name="_ftn4">[4]</a> AI Studio may incur additional costs depending on usage. </strong></em></h6>
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				<title>[Interview] Inside Spatial Signage: How Samsung Brought Glasses-Free 3D Displays to Life</title>
				<link>https://news.samsung.com/my/interview-inside-spatial-signage-how-samsung-brought-glasses-free-3d-displays-to-life-2?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 08 Apr 2026 11:24:13 +0000</pubDate>
						<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[3D plates]]></category>
		<category><![CDATA[AI Studio]]></category>
		<category><![CDATA[Samsung VXT]]></category>
		<category><![CDATA[Spatial Signage]]></category>
                <guid isPermaLink="false">https://bit.ly/4e9NMBz</guid>
									<description><![CDATA[At Integrated Systems Europe (ISE) 2026, Europe’s largest display exhibition held in Barcelona this February, an installation at the Samsung Electronics booth]]></description>
																<content:encoded><![CDATA[<p><span>At Integrated Systems Europe (ISE) 2026, Europe’s largest display exhibition held in Barcelona this February, an installation at the Samsung Electronics booth captured visitors’ attention. Just 52 mm thick, the display shows objects rotating 360 degrees as if floating in midair — without 3D glasses.</span></p>
<p><span> </span></p>
<p><span><a href="https://news.samsung.com/global/samsung-launches-glasses-free-3d-digital-signage-globally-at-ise-2026-defining-a-new-direction-in-immersive-commercial-displays" target="_blank" rel="noopener">Spatial Signage</a>, Samsung’s glasses-free 3D display, has earned industry recognition with awards at IFA 2025, CES 2026 and <a href="https://news.samsung.com/global/samsung-earns-record-awards-and-category-wins-at-ise-2026-led-by-six-spatial-signage-wins" target="_blank" rel="noopener">ISE 2026</a>. Bringing the concept to life required close collaboration across display, research and design teams — each solving a different piece of the 3D puzzle.</span></p>
<p><span> </span></p>
<p><span>Samsung Newsroom spoke with experts across the company — Jong-Gu Sun and Yujin Nam from the Visual Display (VD) Business, Chang-Kun Lee from Samsung Research (SR) and Eun Vit Chung from the Corporate Design Office (CDO) — about the journey behind the innovation.</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div style="max-width: 1000px; margin: 0 auto 1.5em;">
<div style="display: flex; gap: 10px; margin-bottom: 0;">
<div style="flex: 1;"><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/03/27184000/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main1-1.gif" alt="Spatial Signage 1" style="width: 100%; height: auto; display: block;" /></div>
<div style="flex: 1;"><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/03/27183907/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main1-2.gif" alt="Spatial Signage 2" style="width: 100%; height: auto; display: block;" /></div>
</div>
<p>&nbsp;</p>
<h3></h3>
<h3><span style="color: #000080;">Redefining the 3D Visual Experience</span><span></span></h3>
<p><span>As demand grows for more distinctive visuals, the need for new display solutions is increasing. “We are seeing rising interest in visually striking content that captures attention, such as ultra-large LED-based anamorphic displays,” said Sun. “However, these installations typically require more space than traditional signage and dedicated 3D content.”</span></p>
<p><span> </span></p>
<p><span>“Spatial Signage delivers immersive 3D depth without glasses or bulky holographic boxes, enabling differentiated experiences across a wide range of environments,” he added. “It also reduces the cost of producing dedicated content while remaining compatible with existing signage systems.”</span></p>
<p><span> </span></p>
<div id="attachment_34713" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-34713 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main2.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main2.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main2-751x563.jpg 751w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main2-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Sun discusses how Spatial Signage brings immersive 3D experiences to life.<span></span></p></div>
<p><span> </span></p>
<p><span>Turning the concept into reality required a strong technological foundation. “While exploring new signage solutions, we discovered advanced display technology under development at Samsung Research and realized it could enable 3D signage for B2B environments,” said Chung. “From that point, close collaboration among SR, CDO and the VD Business advanced the technology and brought it to market.”</span></p>
<p><strong><span> </span></strong></p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Inside the Technology Behind Spatial Signage</span><strong style="font-size: 16px;"> </strong></h3>
<p><span>At the core of Spatial Signage is 3D plate technology. “The system combines a display with optical components to send separate images to each eye, applying the principle of binocular disparity so the brain perceives depth,” Lee explained. “A lenticular card — which shows different images depending on the viewing angle — is a common example of a 3D plate.”</span></p>
<p><span> </span></p>
<div id="attachment_34714" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-34714 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main3.jpg" alt="" width="1000" height="700" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main3.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main3-804x563.jpg 804w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main3-768x538.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Principle of 3D plate technology</p></div>
<p>&nbsp;</p>
<p><span>“Spatial Signage uses a new method of rendering 3D images to address the limitations of conventional glasses-free 3D displays, such as reduced image quality and narrow viewing angles,” he added. “By presenting the main subject in high-resolution 2D while using a 3D plate to create depth in the background, it achieves both immersion and high image quality.”</span></p>
<p><span> </span></p>
<p><span>Building an ultra-large, 85-inch 3D display was no easy task. A 3D plate is made by combining lenticular lenses with printed images to produce 3D visuals — and once created, it cannot be adjusted.</span></p>
<p><span> </span></p>
<div id="attachment_34715" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-34715 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main4.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main4.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main4-751x563.jpg 751w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main4-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Lee highlights Samsung’s innovative technology behind the ultra-large, 85-inch 3D display.</p></div>
<p><span> </span></p>
<p><span>“If discrepancies between design specifications and the actual structure are not precisely accounted for, the background on screen can appear distorted,” said Lee. “To address this, we developed a special pattern to detect errors during lens production.” By combining this printed pattern with the lenticular lens, the team could quickly identify deviations and adjust printing conditions accordingly.</span></p>
<p><span> </span></p>
<p><span>Securing depth while maintaining a slim profile was another challenge. Spatial Signage uses a thin 3-4 mm 3D plate to create a box-like sense of space with a perceived depth of up to 500 mm, as if extending inside the screen. “Achieving depth with such thin optical materials made lens design and reliability testing difficult,” Nam explained. “Despite numerous unexpected obstacles, we explored a range of ideas and ultimately improved the product’s quality.”</span></p>
<p><span> </span></p>
<div id="attachment_34716" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-34716 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main5.jpg" alt="" width="1000" height="787" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main5.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main5-715x563.jpg 715w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main5-768x604.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Nam shares how the team achieved a 3-4 mm thickness and 500 mm depth through numerous trials.</p></div>
<p><span> </span></p>
<p><span>The team also faced physical limitations. “With an ultra-large 3D plate, gravity can cause sagging, leading to blemishes or distortions, while vertical lenses can produce the moiré effect — a high-frequency, wave-like pattern,” said Nam. “We repeatedly encountered these technical constraints. It would not have been possible without close collaboration across teams.”</span></p>
<p><span> </span></p>
<div id="attachment_34717" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-34717 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main6.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main6.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main6-751x563.jpg 751w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main6-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ (From left) Chang-Kun Lee and Eun Vit Chung</p></div>
<p>&nbsp;</p>
<p><strong><span> </span></strong></p>
<h3><span style="color: #000080;">Crafting Depth Through Design</span><span></span></h3>
<p><span>With the technology in place, the next step was to design an intuitive and immersive visual experience. “To maximize depth on the 85-inch screen, we refined the 3D plate imagery and developed guidelines for image processing that enhance elements such as perspective and shadows,” Chung emphasized. “It is the result of years of accumulated expertise and dedication.”</span></p>
<p><span> </span></p>
<p><span>As a result, the 3D plate features precisely calculated lines, surfaces and gradient backgrounds, while the foreground 2D content incorporates lighting, shadows and perspective aligned with the background’s depth. “This project felt like bringing virtual images from a 3D program into the real world,” said Chung. “I’ve grown attached to each visual element created through this process.”</span></p>
<p><span> </span></p>
<div id="attachment_34720" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-34720 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main7.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main7.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main7-751x563.jpg 751w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main7-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Chung explains how Spatial Signage reflects Samsung’s design expertise, from 3D plate image design to lighting and perspective.</p></div>
<p><span> </span></p>
<p><span>However, implementing the concept proved more complex than expected. “While typical design work can rely on a single image, Spatial Signage requires images to be divided into micrometer-level segments — thinner than a strand of human hair,” Chung explained. In other words, designers had to anticipate how those segments would come together. “It would have been impossible without a deep understanding of optics. By studying and applying those principles, we achieved the sense of depth seen today.”</span></p>
<p><strong><span> </span></strong></p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">New Opportunities for B2B Displays</span><span style="font-size: 16px;"> </span></h3>
<p><span>Developed through close collaboration across teams, Spatial Signage goes beyond traditional displays and opens new possibilities in everyday environments. To increase its versatility in diverse retail settings, Samsung plans to expand its lineup past the current 85-inch model with 32-inch and 55-inch options later this year.</span></p>
<p><span> </span></p>
<div id="attachment_34718" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-34718 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main8.jpg" alt="" width="1000" height="730" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main8.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main8-771x563.jpg 771w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main8-768x561.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Samsung VXT lets users create signage-ready videos.</p></div>
<p><span> </span></p>
<p><span>“Whenever I walk by a café with Spatial Signage, I notice people pausing to look at the display,” said Nam. “For cafés or franchises seeking a more engaging way to promote seasonal menus or events, it can offer a compelling alternative.”</span></p>
<p><span> </span></p>
<p><span>AI Studio,<a href="#_ftn1" name="_ftnref1">[1]</a> an AI-powered content creation app within Samsung Visual eXperience Transformation (VXT), lets users create signage-ready videos from a single product image. In addition to supporting standard digital signage, it offers an option to optimize content specifically for Spatial Signage — delivering a truly immersive experience on the 3D display.</span></p>
<p><span> </span></p>
<p><span>“In addition to retail, Spatial Signage is drawing strong interest from sectors including 3D audiovisual solutions for education in Europe, virtual personal training systems for major fitness chains and augmented reality waiting areas at theme parks in Korea,” said Sun. “Through innovative display solutions, we will continue to build a commercial display ecosystem that only Samsung can deliver.”</span></p>
<p><span> </span></p>
<div id="attachment_34743" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-34743 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main9-1.jpg" alt="" width="1000" height="756" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main9-1.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main9-1-745x563.jpg 745w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/04/Samsung-TVs-and-Displays-Spatial-Signage-Interview_main9-1-768x581.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Spatial Signage unlocks versatile, innovative display experiences.</p></div>
<p><span> </span></p>
<p><span>Ultimately, Spatial Signage is not just about making images appear in 3D — it is about creating more immediate, memorable and lifelike experiences in everyday spaces.</span></p>
<p><span> </span></p>
<p><span>For more information, visit: <a href="https://news.samsung.com/my/">https://news.samsung.com/my/</a> </span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><em><a href="#_ftnref1" name="_ftn1">[1]</a> Samsung VXT is sold separately, and solution availability varies by region. The AI Studio app will be available in April 2026 and may incur additional usage fees.</em></h6>
</div>
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				<title>Samsung Retains No. 1 Position in Global Commercial Displays Market for 17th Consecutive Year</title>
				<link>https://news.samsung.com/my/samsung-retains-no-1-position-in-global-commercial-displays-market-for-17th-consecutive-year?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 26 Mar 2026 13:00:41 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[Samsung Color E-Paper]]></category>
		<category><![CDATA[Spatial Signage]]></category>
                <guid isPermaLink="false">https://bit.ly/4sx9qUC</guid>
									<description><![CDATA[  Samsung Electronics Co., Ltd. announced that it has maintained its No. 1 position in the global commercial display market in 2025, marking 17]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter wp-image-34549 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Image-1_Samsung-TVs-and-Displays-Spatial-Signage-Color-E-Paper-No.-1-for-17-Years-1.jpg" alt="" width="1620" height="1080" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Image-1_Samsung-TVs-and-Displays-Spatial-Signage-Color-E-Paper-No.-1-for-17-Years-1.jpg 1620w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Image-1_Samsung-TVs-and-Displays-Spatial-Signage-Color-E-Paper-No.-1-for-17-Years-1-845x563.jpg 845w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Image-1_Samsung-TVs-and-Displays-Spatial-Signage-Color-E-Paper-No.-1-for-17-Years-1-768x512.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/03/Image-1_Samsung-TVs-and-Displays-Spatial-Signage-Color-E-Paper-No.-1-for-17-Years-1-1024x683.jpg 1024w" sizes="(max-width: 1620px) 100vw, 1620px" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd. announced that it has maintained its No. 1 position in the global commercial display market in 2025, marking 17 consecutive years at the top with a 35.2% share by unit sales, according to research firm Omdia.<span> <a href="#_ftn1" name="_ftnref1">[1]</a></span></p>
<p>&nbsp;</p>
<p>Since achieving the global No. 1 position in the commercial display market for the first time in 2009, Samsung has continuously strengthened its leadership in the B2B display sector. In 2025, the company reached an all-time high in annual sales when it shipped more than 2.5 million units.</p>
<p>&nbsp;</p>
<p>This sustained performance reflects Samsung’s focus on next-generation signage that combines advanced display hardware with cloud and AI-based solutions in retail, corporate, education and hospitality environments.</p>
<p>&nbsp;</p>
<p>Samsung’s B2B display portfolio is built on its commitment to product innovation. Newly launched this year, <span><a href="https://bit.ly/4k6RVHr" target="_blank" rel="noopener"><strong>Samsung Spatial Signage</strong></a></span> displays striking 3D content in a slim 52mm profile. It has already been recognized with a <span><a href="https://bit.ly/4qFXUFo" target="_blank" rel="noopener">CES 2026 Innovation Award</a></span> in the Enterprise Technology category and an <span><a href="https://bit.ly/4kQji9f" target="_blank" rel="noopener">iF Design Award 2026</a></span>. Going forward, Samsung plans to expand the lineup to include additional sizes.</p>
<p>&nbsp;</p>
<p>Samsung’s <strong>Color E‑Paper</strong> lineup delivers ultra‑low power signage as an alternative to traditional paper posters. The <span><a href="https://news.samsung.com/global/samsung-debuts-13-inch-color-e-paper-a-world-first-display-built-with-bio-resin-derived-from-phytoplankton" target="_blank" rel="noopener"><strong>13-inch Color E-Paper</strong></a></span> is the world&#8217;s first commercial display to apply a bio-resin derived from phytoplankton in its housing. The display’s housing consists of 45% recycled plastic and 10% phytoplankton-based bio-resin, allowing the manufacturing process to reduce carbon emissions by more than 40% compared to conventional petroleum-based plastic materials.<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a> Samsung plans to go expand the use of this material across its E‑Paper lineup.</p>
<p>&nbsp;</p>
<p>The portfolio also features extra-large format displays designed for high-impact business environments—ranging from the 105-inch QPDX-5K, 115-inch QHFX models to the upcoming 130-inch Micro RGB signage (QPHX model).</p>
<p>&nbsp;</p>
<p>Alongside hardware, Samsung expects to maintain its industry leading‑ market position by connecting devices and solutions to provide customers with consistent, integrated experiences. This includes the <strong>Samsung VXT</strong> platform for remote device management and content operations as well as the new <strong>AI Studio</strong> app, which enables easy, signage ready video creation from a single product image.<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a></p>
<p>&nbsp;</p>
<p>“Seventeen years at the top of the commercial display market is the result of listening to our B2B customers and evolving with them,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “As businesses change, they need technology that is reliable, simple to manage and ready for what’s next. We’ll continue investing in displays and solutions that help our partners work more efficiently and create better experiences in any space.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><em><strong><a href="#_ftnref1" name="_ftn1">[1]</a> Omdia Q4 2025 Public Display Report, by unit sales. Excludes Consumer TVs.</strong></em></h6>
<h6><em><strong><a href="#_ftnref2" name="_ftn2">[2]</a> Based on internal test results under specific conditions only. Comparison is made against petroleum-based resin (PC+ABS) of the same weight. Carbon emissions calculation is based on the Product Carbon Footprint (PCF) data of resin production following ISO 14067, 14040 and 14044 standards, covering carbon emissions from cradle to gate (excluding downstream, use-phase and end-of-life emissions). All figures are estimates based on available data and are subject to change.</strong></em></h6>
<h6><em><strong><a href="#_ftnref3" name="_ftn3">[3]</a> Samsung VXT is sold separately, and solution availability varies by region.</strong></em></h6>
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				<title>Samsung Launches Glasses-Free 3D Digital Signage Globally at ISE 2026, Defining a New Direction in Immersive Commercial Displays</title>
				<link>https://news.samsung.com/my/samsung-launches-glasses-free-3d-digital-signage-globally-at-ise-2026-defining-a-new-direction-in-immersive-commercial-displays?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 10 Feb 2026 13:19:27 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[ISE 2026]]></category>
		<category><![CDATA[Spatial Signage]]></category>
                <guid isPermaLink="false">https://bit.ly/4aGBzSI</guid>
									<description><![CDATA[  Samsung Electronics Co., Ltd., announced the expansion of its commercial display offerings, led by the global launch of Samsung Spatial Signage, at]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-33872" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/Samsung-TVs-and-Displays-ISE-2026-Spatial-Signage-Samsung-Launches-Glasses-Free-3D-Digital-Signage_dl1_final-1024x683-844x563.jpg" alt="" width="844" height="563" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd., announced the expansion of its commercial display offerings, led by the global launch of Samsung Spatial Signage, at Integrated Systems Europe (ISE) 2026 in Barcelona. The announcement includes new AI-powered content capabilities through Samsung VXT, new additions to Samsung’s supersized commercial display lineup and expanded enterprise collaboration with Cisco-certified wide-format display solutions.</p>
<p>&nbsp;</p>
<p>“For commercial environments, bringing displays and content solutions together is becoming increasingly important,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Glasses-free 3D Spatial Signage, combined with new AI-powered capabilities in Samsung VXT, allows us to deliver a more integrated approach to immersive commercial displays, helping businesses create engaging experiences across a wide range of commercial environments.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Bringing Brands to Life Across a Range of Environments With Spatial Signage</strong></span></h3>
<p>Spatial Signage is Samsung’s industry-leading 3D digital signage that delivers an immersive visual experience. Using Samsung’s <strong>patented</strong> <strong>3D Plate technology</strong>, it creates a sense of spatial depth positioned behind the LCD panel. Content retains the sharpness of 2D visuals while adding natural-looking 3D depth — without the need for specialized equipment such as 3D glasses. The display’s presentation naturally draws attention in retail, luxury, museum and entertainment settings, helping direct focus to key promotions, exhibitions or important information.</p>
<p>&nbsp;</p>
<p>The newly launched 85-inch Spatial Signage display features a 4K UHD resolution (2,160 x 3,840) in a 9:16 portrait format, which enables brands and venues to present 360-degree rotating visuals that show front, back and side views of a product or scene.</p>
<p>&nbsp;</p>
<p>Powered by Samsung’s industry-leading <strong>Quantum Processor</strong>, the display provides 4K UHD upscaling, 16-bit color mapping and dynamic HDR refinement to deliver sharper detail, smoother tonal transitions and consistent color accuracy. Additionally, an anti-glare panel helps maintain clarity under bright or challenging lighting conditions.</p>
<p>&nbsp;</p>
<p>Spatial Signage features an<strong> UltraThin Design </strong>with a slim 52mm profile and a lightweight 49kg build. Compatible with a <strong>Slim Fit Wall Mount</strong>, the display installs like conventional signage and integrates cleanly into compact or design-sensitive locations, without the bulky, box-like enclosures typically associated with traditional showcase-style displays.<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> Spatial Signage is available globally in an 85-inch model, with the launch of 32-inch and 55-inch sizes to follow.</p>
<p>&nbsp;</p>
<p><strong>AI Studio</strong>, a new AI-powered content app within <strong>Samsung VXT</strong>,<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a> was showcased at ISE 2026 to demonstrate streamlined content creation for all Samsung signage connected to the platform. The app transforms static images into signage-ready video without the need for external tools or manual setup. Content created through VXT’s AI Studio app is automatically optimized with refined shadow detailing, adjusted margins and background treatments for Spatial Signage—creating more realistic and balanced visuals tailored for a wide variety of commercial environments.</p>
<p>&nbsp;</p>
<div id="attachment_33868" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-33868 size-medium" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/ISE-2026-Samsung-VXTs-AI-Studio-app-1000x563.png" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/ISE-2026-Samsung-VXTs-AI-Studio-app-1000x563.png 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/ISE-2026-Samsung-VXTs-AI-Studio-app-728x410.png 728w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/ISE-2026-Samsung-VXTs-AI-Studio-app-768x432.png 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/ISE-2026-Samsung-VXTs-AI-Studio-app-1024x576.png 1024w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ Samsung VXT’s AI Studio app transforms static images into signage-ready video. User can also optimize the content — created through VXT’s AI Studio — for Spatial Signage.</p></div>
<p>&nbsp;</p>
<p>Recognized for its pioneering 3D capabilities, Spatial Signage has been <a href="https://news.samsung.com/global/samsung-makes-enterprise-debut-at-ces-2026-with-spatial-signage">named</a> a <strong>CES 2026 Innovation Award</strong> <a href="https://www.ces.tech/ces-innovation-awards/2026/samsung-spatial-signage/" target="_blank" rel="noopener"><strong>Honoree</strong></a><strong> in the newly introduced Enterprise Tech category</strong>, which made Samsung one of the first to be recognized in the category during its commercial debut at the show. Last year, the display was also named an IFA 2025 Innovation Award <a href="https://www.ifa-berlin.com/innovation-awards" target="_blank" rel="noopener">Honoree</a> in the ‘Best in Emerging Tech’ category.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Redefining Supersized Signage for Bold Business Impact</strong></span></h3>
<p>Samsung is reinforcing its leadership in supersized commercial displays with a growing lineup of extra-large formats built for high-impact business environments. At ISE 2026, Samsung introduced the <strong>130-inch Micro RGB signage</strong> (QPHX model) to commercial audiences for the first time. Previously unveiled at CES 2026 for the ultra-premium home entertainment market, the display features Samsung’s most advanced Micro LED technology to date. It combines micro-scale RGB LEDs with the Micro RGB AI Engine Pro to deliver vivid color expression and exceptional picture quality in an ultra-slim design, making it ideal for flagship retail and premium spaces.</p>
<p>&nbsp;</p>
<div id="attachment_33874" style="width: 854px" class="wp-caption aligncenter"><img class="wp-image-33874 size-medium" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/Samsung-TVs-and-Displays-ISE-2026-Spatial-Signage-Samsung-Launches-Glasses-Free-3D-Digital-Signage_Main3-1-1-844x563.jpg" alt="" width="844" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/Samsung-TVs-and-Displays-ISE-2026-Spatial-Signage-Samsung-Launches-Glasses-Free-3D-Digital-Signage_Main3-1-1-844x563.jpg 844w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/Samsung-TVs-and-Displays-ISE-2026-Spatial-Signage-Samsung-Launches-Glasses-Free-3D-Digital-Signage_Main3-1-1-768x512.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/Samsung-TVs-and-Displays-ISE-2026-Spatial-Signage-Samsung-Launches-Glasses-Free-3D-Digital-Signage_Main3-1-1.jpg 1000w" sizes="(max-width: 844px) 100vw, 844px" /><p class="wp-caption-text">▲ Samsung 130-inch Micro RGB Signage</p></div>
<p>&nbsp;</p>
<p>Also unveiled at ISE 2026 was the 108-inch <strong>The Wall All-in-One </strong>(MMF-A model) in 2K resolution, engineered to dramatically simplify large-format LED deployment. Like previous models (146-inch 4K and 2K, 136-inch 2K and 110-inch 2K), it reduces on-site setup time and labor compared to traditional LED walls. Installation is possible in as little as two hours, depending on display size.<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> However, the new 108-inch model features a more compact, split-panel design that makes supersized LED installation as efficient as mounting two LCD screens rather than a full LED wall — all at a much faster pace.</p>
<p>&nbsp;</p>
<p>Together with the previously introduced 105-inch QPDX-5K and 115-inch QHFX models, the addition of the 130-inch Micro RGB Signage and The Wall All-in-One series gives businesses more ways to create immersive, ultra-large visual experiences across lobbies, showrooms, boardrooms and other high-impact commercial spaces. This expanded lineup reinforces Samsung’s 17-year leadership in the global digital signage market.<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Advancing Enterprise Collaboration With Cisco and Logitech Partnerships</strong></span></h3>
<p>Samsung’s 115-inch 4K Smart Signage (QHFX model) and 146-inch 2K The Wall All-in-One (IAB model) lead the industry in advanced supersized displays, offering seamless, immersive meeting spaces without the complexity of multi-screen setups. These supersized models are the latest Samsung displays to be certified for compatibility with Cisco’s collaboration devices, joining the previously certified Samsung QMC lineup. Notably, Samsung <strong>The Wall All-in-One is</strong> <strong>the world’s first LED display to receive the certification</strong>.<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a></p>
<p><strong> </strong></p>
<p>Cisco certification follows a rigorous testing program to confirm the reliability of the display’s video interfaces and ensure optimized image quality for video meetings. It also confirms the visibility of displays within Cisco’s Control Hub management platform and verifies secure, seamless integration across meeting spaces. Together, these factors contribute to high-quality meeting experiences for participants and improved enterprise management for IT teams.</p>
<p>&nbsp;</p>
<div id="attachment_33869" style="width: 1010px" class="wp-caption aligncenter"><img class="wp-image-33869 size-medium" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/ISE2021-1000x563.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/ISE2021-1000x563.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/ISE2021-728x410.jpg 728w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/ISE2021-768x432.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/ISE2021-1024x576.jpg 1024w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">▲ The Wall All-in-One is the world’s first LED display to receive the certification by Cisco.</p></div>
<p>&nbsp;</p>
<p>Additionally, through a new partnership with Logitech, Samsung 4K Smart Signage QBC series is now included in <strong>Microsoft’s Express Install</strong> for Microsoft Teams Rooms, enabling fast, cost-effective meeting room setups. The offering combines Samsung displays with Logitech’s certified Microsoft Teams Rooms conferencing solution to simplify room installations, allowing them to be completed in under an hour.</p>
<p>&nbsp;</p>
<div id="attachment_33875" style="width: 854px" class="wp-caption aligncenter"><img class="wp-image-33875 size-medium" src="https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/Samsung-TVs-and-Displays-ISE-2026-Spatial-Signage-Samsung-Launches-Glasses-Free-3D-Digital-Signage_dl8_ff-1024x683-844x563.jpg" alt="" width="844" height="563" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/Samsung-TVs-and-Displays-ISE-2026-Spatial-Signage-Samsung-Launches-Glasses-Free-3D-Digital-Signage_dl8_ff-1024x683-844x563.jpg 844w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/Samsung-TVs-and-Displays-ISE-2026-Spatial-Signage-Samsung-Launches-Glasses-Free-3D-Digital-Signage_dl8_ff-1024x683-768x512.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2026/02/Samsung-TVs-and-Displays-ISE-2026-Spatial-Signage-Samsung-Launches-Glasses-Free-3D-Digital-Signage_dl8_ff-1024x683.jpg 1024w" sizes="(max-width: 844px) 100vw, 844px" /><p class="wp-caption-text">▲ Samsung Signage and Logitech partnership</p></div>
<p>&nbsp;</p>
<p>For more information, visit: <a href="https://news.samsung.com/my/">https://news.samsung.com/my/</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><em><a href="#_ftnref1" name="_ftn1">[1]</a> Slim Fit Wall Mount must be purchased separately.</em></h6>
<h6><em><a href="#_ftnref2" name="_ftn2">[2]</a> Samsung VXT is a cloud-based digital signage platform that combines content creation, management, and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H.2026 and may incur additional costs depending on usage.</em></h6>
<h6><em><a href="#_ftnref3" name="_ftn3">[3]</a> The Wall All-in-One 110-inch model requires three preset modules. The 146-inch model requires four preset modules. Install time estimate based on internal testing.</em></h6>
<h6><em><a href="#_ftnref4" name="_ftn4">[4]</a> Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report</em></h6>
<h6><em><a href="#_ftnref5" name="_ftn5">[5]</a> Cisco Collaboration Devices</em></h6>
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