Featuring advanced speaker and microphone technology, all-day battery¹ and new customizable sound, navigation and fitting options, Galaxy Buds+ allow users to enjoy studio-quality audio on their terms.

A Next-Generation Sound Experience

With sound by AKG, Galaxy Buds deliver an innovative audio experience for on-the-go users, and Samsung is raising the bar once again for sound quality with the new Galaxy Buds+. In addition to AKG sound, Samsung Galaxy Buds+ are equipped with an innovative 2-way speaker system, complete with an added tweeter for richer treble and a woofer for powerful bass sounds. With Galaxy Buds+, every sound is balanced and clear, just the way it was meant to be heard.

For those who rely on their wireless headphones for phone calls and video conferencing, Galaxy Buds+ are fitted with three mics—one inner and two outer—for crystal clear voice capture. The exterior microphones use beamforming to hone in on your voice and tune out background noise so that you can always be heard, no matter where you are.

With improved Ambient Sound², users can tune out the outside world when they want to or amplify background noise when they need to stay alert by selecting from a range of new settings including low, medium, high or extra high.

No Outlet? No Problem

There’s nothing more disappointing than when wireless headphones run out of battery mid-podcast and there’s not an outlet in sight. Thanks to a powerful 85mAh battery, Galaxy Buds+ are the perfect companion for those who like to listen when on the go.

Galaxy Buds+ offer eleven hours of music playback,³ and you can double that to 22 hours just by placing them in the 270mAh wireless charging case – perfect for on-the-go listening. When users in a hurry need to recharge, quick charging capabilities can generate 60 minutes of playback in just three minutes by using wired, wireless, or device-to-device charging with Wireless Powershare⁴.

Stay in Control Easier than Ever

All-new customizable touch capabilities on Galaxy Buds+ allow users to stay in control even without their smartphone in-hand. A single tap can play or pause music; a double tap can skip to the next track or answer a phone call; and the touch & hold command can be customized to whatever other action users need the most.

For Spotify listeners, with Galaxy Buds+, you can continue listening to your favorite music instantly with a single press. Through a simple ‘Tap & Hold’ gesture, Spotify plays recommended music, curating based on your preferences.

Connectivity Meets Simplicity

Galaxy Buds+ make it easy for users to enjoy their wireless headphone experience across devices with just one simple set-up. Once paired with a Galaxy smartphone, Galaxy Buds+ are automatically available on all other devices tethered to the same Samsung account⁵.

Redefining how we experience sound, Galaxy Buds+ provide a simpler, more seamless way to listen. Now, the new earbuds are also iOS compatible so you can enjoy the latest features across more devices.

Galaxy Buds+ are always on, always connected, and always clear—so that you’re never left waiting for the content you’re craving.

¹ Average battery life of Galaxy Buds+ without charging is up to 11 hours, based on typical usage. Case provides up to another 11 hours of battery life for Galaxy Buds+ when Galaxy Buds are stored and charged between use. Battery life will vary.

² Features including Ambient Sound enabled through the Galaxy Wearable app on Android, available through Google Play Store, and the Galaxy Buds+ app on iOS devices, available through the App Store.

³ Average battery life of Galaxy Buds+ without charging is up to 11 hours, based on typical usage. Case provides up to another 11 hours of battery life for Galaxy Buds+ when Galaxy Buds are stored and charged between use. Battery life will vary.

⁴ Wireless PowerShare limited to Samsung or other brand smartphones and accessories with WPC Qi wireless charging. Check samsung.com for compatibility. May not work with certain accessories, covers, or other brand devices.

⁵ Connection pop-up window will appear only on Samsung mobile devices running Android 7.1.1 or later that have the SmartThings app installed. If the popup window does not appear, update the SmartThings app to the latest version.

Samsung Malaysia Electronics announced its newest flagship tablet under the Tab S Series, the Galaxy Tab S6, is officially available in Malaysia today. The Tab S6 lets users do more than they could on any tablet before, it is built for those who are looking to satisfy their curiosity and express their creative flair.

“Tablets have been recognised as a device that can help people get work done, but the new Galaxy Tab S6 is designed for both productivity and entertainment, with the freedom of bringing your ideas to life. Whether you are at the office or on the go, the Tab S6 enables consumers to unlock their creativity with top-quality productivity features and advanced technology,” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

Redesigned S Pen Boosts Creativity and Productivity

Samsung’s signature S Pen began as an instrument for writing and drawing, but it has evolved to become the ultimate creativity and productivity partner. Now with remote control functionality and wireless charging capabilities, S Pen on Galaxy Tab S6 puts even more power and control in users’ hands. With built-in BLE remote control features[1]  including a gesture function called S Pen Air actions, S Pen lets you intuitively take selfies and videos, or control the multimedia content you create even when the tablet is not in your hands. Plus, S Pen features wireless charging that delivers up to 10 hours of battery life[2]  after just ten minutes’ charge time.

Galaxy Tab S6 makes taking notes with S Pen a breeze. Handwritten Samsung Notes can be converted to digital text and exported to formats like Microsoft Word with just one click. You can also jot down quick notes or sketches while watching a video on the same screen by adjusting the Samsung Notes’ window transparency—perfect for effortless multitasking.

A new-and-improved version of Samsung DeX[3] is also packed into the Galaxy Tab S6, enabling you to seamlessly transition to a PC-like experience, so you can easily multitask and optimize your viewing experience. With a DeX function key added to the Galaxy Tab S6’s new dedicated Tab S6 Book Cover Keyboard, you can launch and close DeX with the tap of a key. The keyboard has been fine-tuned for better functionality, including an S Pen holder, free angle stand, touch pad and new function keys.

Advanced Technology for Everyday Convenience

Galaxy Tab S6 packs new enhancements to its camera, including Samsung’s first dual camera with Ultra Wide camera on a tablet, within a compact 5.7mm slim body that is both lighter and more portable. The Ultra Wide camera allows users to capture the scenery and landscapes just as they see them with a 123-degree field of view, as wide as the human eye. Meanwhile, the Neural Processing Unit lets you take professional photos through enhanced effects to your subjects, so your photos look like they were taken by a pro.

Samsung is also bringing the on-screen Fingerprint Scanner to its tablet for the first time with Galaxy Tab S6, so that accessing your tablet is more convenient than ever. This ease and convenience is further protected by Samsung Knox, Samsung’s defense-grade security platform. Additionally, you can easily wake your Galaxy Tab S6 by tapping on the screen twice, allowing you to log in and start your day quickly.

As a part of Samsung’s Galaxy Ecosystem, the Galaxy Tab S6 becomes a hub of your connected experience to manage your appliances with SmartThings. Together with Bixby, you can easily control your devices via voice commands.

Uncompromised Entertainment

Whether you are enjoying a new game or binge-watching your favourite TV show, Galaxy Tab S6 delivers an amazing viewing experience. Its 10.5” Super AMOLED display, paired with quad speakers sound by AKG and Dolby Atmos®, keeps you immersed in the action.

Galaxy Tab S6 enables high-quality, captivating gaming through a combination of graphics, sounds, and intelligent hardware and software, bolstered by partnerships with leading game platforms like Unity and Unreal Engine. A powerful processor and Game Booster with AI capabilities enhance the gaming experience on Galaxy Tab S6 through optimized FPS, screen lag, loading time and more.

The Galaxy Tab S6 is now available for purchase at all Samsung Experience stores and Samsung Authorised Dealers nationwide with the recommended retail price of RM3,099. It is offered in three colours: Mountain Gray, Cloud Blue and Rose Blush.

From now to 31 October 2019, customers only need to top up RM200 upon purchase of a new Tab S6 to receive the Tab S6 Book Cover Keyboard worth RM699, while stocks last.

Samsung Galaxy Tab S6 Product Specifications

[1] S Pen remote function reaches about 10 meters in an open space. Performance subject to circumstances.

[2] S Pen battery life when fully charged lasts up to 11 hours on standby. Actual battery life may vary depending on network environment, usage patterns and other factors.

[3] Visit the official Samsung DeX page to view the large and growing list of supported apps and get more information on Samsung DeX.

[4] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 6,840mAh (Rated battery capacity). Actual battery life may vary depending on network environment, usage patterns and other factors. The maximum capacity of the battery will naturally decrease with time and usage.

* All features may differ by market and mobile operator.

**All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

Kuala Lumpur, 7 August 2019 – Samsung Electronics Co., Ltd. today introduced Galaxy Watch Active2, the newest addition to the Galaxy smartwatch portfolio. As part of the Galaxy family, Galaxy Watch Active2 is purposefully designed with new, intuitive, and refined features to bring more customization to consumers’ personal lifestyles, enhance their health and wellness as well as enable seamless, connected living.

The Galaxy Watch Active2 lets users live better through small, yet meaningful, daily changes—from reaching wellness goals such as sleep, fitness, and stress management to completing tasks efficiently. Whether you want to take time to meditate, be notified of every update, or fall somewhere in between, Galaxy Watch Active2 complements your lifestyle and delivers on what makes a difference—all while looking sleek and stylish in the process.

“The smartwatch market is rapidly growing, and we at Samsung are excited to continually expand our presence in new and visionary ways,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “With Galaxy Watch Active2, we have created a device that will enable consumers to take control of their health and wellness, and seamlessly flow between their devices and connect across the Samsung Galaxy ecosystem, making their lives easier and better.”

Purposeful Design, Customized to Your Life

The Galaxy Watch Active2 is masterfully designed to be both beautiful and customizable to your life. The Galaxy Watch Active2 comes in two different sizes—44mm and 40mm in diameter—and two styles: lightweight aluminum with a casual Fluoroelastomer (FKM) Band, and premium solid stainless steel with a leather strap. The smartwatches can be personalized with a range of additional stylish strap and watch-face options.

The Galaxy Watch Active2 features a brand new upgrade to our signature rotating bezel—and turns it digital to make it even more convenient to navigate while maximizing the screen size. Now directly on the beautifully curved Super AMOLED screen, the rotating touch bezel turns both clockwise and counter-clockwise to advance screens so you can easily select favorite apps. Plus, the upgraded One UI offers a simple, clear and natural user experience for navigation.

And for those users who want a watch as stylish as they are, you can now customize your Galaxy Watch Active2 face to your outfit with the My Style[1] color extraction algorithm. Available in the Galaxy Wearable app, simply take a photo of your outfit, choose from five different color patterns, and your watch face changes in seconds. You can match your personal style each and every day—or save a favorite style for later.

The Perfect Companion for Your Wellness Goals

The Galaxy Watch Active2 also serves as your guide to improved health and wellness, providing actionable insights that can help you make positive lifestyle choices in your diet, exercise, mental health, sleep and more.

With exercise, for example, the smartwatch can manually track more than 39 workouts with seven of them automatically activated—including running, walking, cycling, swimming, rowing machine, elliptical machine and dynamic workouts. With an updated Running Coach, you can monitor your running pace in real-time and enjoy seven different running programs to help meet your goals. The Galaxy Watch Active2 even incorporates innovative new health sensors on the back, which take in readings faster, so you know you’re getting insights quickly to maximize your fitness routine and stay on track.

The Galaxy Watch Active2 also helps you track real-time stress levels through Samsung Health, our signature and popular health and wellness app[2]. It also provides access to guided meditation programs through an integration with the leading sleep and meditation app, Calm, now available in English, German and Spanish. And enhanced sleep analysis algorithms help you work toward healthy sleep patterns (through the four sleep stages), aiding recovery at night and getting you ready for the next day.

Seamlessly Expand Your Connected Lifestyle, Better with Galaxy family

The Galaxy Watch Active2 makes it easy to stay connected to your life, and your other devices, even while you’re away or on-the-go. The apps like social media viewers are accessible with just a tap of the finger, and offer more interaction with your content. Now you can like a social post, and even watch a short video clip right from your wrist. You can even travel across the globe with greater confidence, as Galaxy Watch Active2 now supports convenient real-time voice and text translation in over 16 languages.[3]

Another way we’re making it even easier to stay connected is through our partnership with Spotify[4]. Sign into your Samsung account with single sign-on from your phone or Galaxy Watch Active2, and easily browse through your music, podcasts on Spotify and enjoy a continuous listening experience. The Galaxy Watch Active2 brings you seamless device interaction experiences, and makes access to music, podcasts and multimedia access even easier.

Integral Part of the Galaxy Ecosystem

As part of the Galaxy family, the Galaxy Watch Active2 brings the best of Samsung’s Galaxy ecosystem to the smartwatch for those who want to do it all. When the Galaxy Watch Active2 is paired to your Galaxy smartphone, for example, the Watch Camera Controller[5] on the Galaxy Watch Active2 allows you to take photos, start recording a video, preview footage on the watch, switch between front and rear lenses, set a timer and then check the final photo or video — all from your wrist. You can also use Wireless PowerShare on your Galaxy smartphone to charge your smartwatch in an easy and intuitive way.

Plus, all the Samsung services you get with Galaxy ecosystem—like Samsung Health, SmartThings, Samsung Pay,[6] and more—are seamlessly integrated with your watch and across your devices. You can use, for example, Bixby to navigate your watch, start a workout or check the weather. And of course, everything you do on your watch is protected by Knox technology.

For more information about the Galaxy Watch Active 2, visit news.samsung.com/my

Product Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice. 

[1] My Style watch face is available on Galaxy/Android smartphones only

[2] Stress tracking not active during sleep and workouts

[3] Supported by the 3^rd party app downloadable from Galaxy Store. At launch, Arabic, Chinese, Danish, English, Finnish, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Vietnamese

[4] Spotify service availability varies by region

[5] Downloadable from Galaxy App Store. The app is compatible with Galaxy S10e/S10/S10+, Note9, S9, S9+

[6] NFC support only. Service availability may vary by country.

[7] Beidou is not included in the US version

Kuala Lumpur, 31^st July 2019 – Samsung Malaysia Electronics today announced Galaxy Tab S6 – a new tablet that allows people to create and connect, enjoy immersive entertainment, and accomplish their goals wherever they go.  Built for those who need to satisfy their curiosity and express their creative flair, the Galaxy Tab S6 lets users do more than they could on any tablet before.

“Today’s inspiration comes at a moment’s notice and creatives and professionals need a device able to keep up with insatiable imaginations while complementing their busy, on-the-go lifestyles,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “Galaxy Tab S6 enables consumers to unlock their creativity, while delivering the top-quality productivity features and advanced technology they have come to expect from Samsung tablets.”

Redesigned S Pen Boosts Creativity and Productivity

 Samsung’s signature S Pen began as an instrument for writing and drawing, but it has evolved to become the ultimate creativity and productivity partner. Now with remote control functionality and wireless charging capabilities, S Pen on Galaxy Tab S6 puts even more power and control in users’ hands. With built-in BLE remote control features[1]  including a gesture function called S Pen Air actions, S Pen lets you intuitively take selfies and videos, or control the multimedia content you create even when the tablet is not in your hands. Plus, S Pen features wireless charging that delivers up to 10 hours of battery life[2]  after just ten minutes’ charge time.

Galaxy Tab S6 makes taking notes with S Pen a breeze. Handwritten Samsung Notes can be converted to digital text and exported to formats like Microsoft Word with just one click. You can also jot down quick notes or sketches while watching a video on the same screen by adjusting the Samsung Notes’ window transparency—perfect for effortless multitasking.

A new-and-improved version of Samsung DeX[3] is also packed into the Galaxy Tab S6, enabling you to seamlessly transition to a PC-like experience, so you can easily multitask and optimize your viewing experience. With a DeX function key added to the Galaxy Tab S6’s new dedicated Book Cover Keyboard, you can launch and close DeX with the tap of a key. The keyboard has been fine-tuned for better functionality, including an S Pen holder, free angle stand, touch pad and new function keys.

Advanced Technology for Everyday Convenience

Galaxy Tab S6 packs new enhancements to its camera, including Samsung’s first dual camera with Ultra Wide camera on a tablet, within a compact 5.7mm slim body that is both lighter and more portable. The Ultra Wide camera allows users to capture the scenery and landscapes just as they see them with a 123-degree field of view, as wide as the human eye. Meanwhile, the Neural Processing Unit lets you take professional photos through enhanced effects to your subjects, so your photos look like they were taken by a pro.

Samsung is also bringing the on-screen Fingerprint Scanner to its tablet for the first time with Galaxy Tab S6, so that accessing your tablet is more convenient than ever. This ease and convenience is further protected by Samsung Knox, Samsung’s defense-grade security platform. Additionally, you can easily wake your Galaxy Tab S6 by tapping on the screen twice, allowing you to log in and start your day quickly.

As a part of Samsung’s Galaxy Ecosystem, the Galaxy Tab S6 becomes a hub of your connected experience to manage your appliances with SmartThings. Together with Bixby, you can easily control your devices via voice commands.

Uncompromised Entertainment

 Whether you are enjoying a new game or binge-watching your favorite TV show, Galaxy Tab S6 delivers an amazing viewing experience. Its 10.5” Super AMOLED display, paired with quad speakers sound by AKG and Dolby Atmos®, keeps you immersed in the action.

Galaxy Tab S6 enables high-quality, captivating gaming through a combination of graphics, sounds, and intelligent hardware and software, bolstered by partnerships with leading game platforms like Unity and Unreal Engine. A powerful processor and Game Booster with AI capabilities enhance the gaming experience on Galaxy Tab S6 through optimized FPS, screen lag, loading time and more.

With Galaxy Tab S6, you can enjoy more of your favorite content. You can easily browse Netflix content on the device’s Finder, enjoy your favorite music on Spotify with three months of free Spotify Premium, or watch your favorite YouTube videos ad-free, offline, and on-the-go with four free months of YouTube Premium[4].

Galaxy Tab S6 comes in Mountain Gray, Cloud Blue and Rose Blush colors.

Samsung Galaxy Tab S6 Product Specifications

* All features may differ by market and mobile operator.

**All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] S Pen remote function reaches about 10 meters in an open space. Performance subject to circumstances.

[2] S Pen battery life when fully charged lasts up to 11 hours on standby. Actual battery life may vary depending on network environment, usage patterns and other factors.

[3] Visit the official Samsung DeX page to view the large and growing list of supported apps and get more information on Samsung DeX.

[4] Spotify is only for users new to Premium who have an existing Samsung account and receive notice of this offer directly from Samsung. This offer is only available in select countries and may not be available if you travel abroad. YouTube Premium 4-month free trial promotion is available with purchase and activation of an eligible device by February 29, 2020. Offer available in countries where YouTube Premium is available and may not be available if you travel abroad. Check details on full terms: youtube.com/t/premium restrictions.

[5] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 6,840mAh (Rated battery capacity). Actual battery life may vary depending on network environment, usage patterns and other factors. The maximum capacity of the battery will naturally decrease with time and usage.

Samsung Electronics today announced the Galaxy Tab S5e – slimmer, lighter and thoughtfully designed with smart features to keep you connected. Incorporating a 10.5-inch large screen with the vast battery capacity, Galaxy Tab S5e is meticulously engineered for rich and immersive entertainment experiences, so you can enjoy unput downable content without compromise.

“The Tab S5e is a top-tier tablet with a sleek design and powerful features, available at a new price point,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “For users who want intelligence that keeps them connected so they can get more done—as well as a big, beautiful screen for a rich, premium entertainment experience—the Tab S5e delivers.”

Refined Design

With its gorgeous, refreshed design, the Tab S5e embodies practicality and style. With an incredibly thin 5.5mm sleek metal body, and weighing only 400g, the Tab S5e is ultra-portable, durable, and designed to integrate seamlessly into your everyday lifestyle. Available in a range of fresh and modern monochromatic colors including Silver, Black, and Gold, you can choose a style that reflects your look.

Featuring an extended battery life lasting up to 14.5 hours¹, the Tab S5e is optimized for long-lasting performance, giving you the freedom to browse, stream and play for longer.    

Intelligence Built-in

The Tab S5e allows you to take complete control of your connected world. As the first Samsung tablet to feature the new Bixby 2.0², the Tab S5e offers a smarter and more convenient way to interact with your device, and serves as an ideal hub to control your connected home devices.³ Switch on your TV and your lights at the same time with Quick Command, which allows you to customize several actions under one command—making voice control of your home environment even quicker, simpler and more tailored to you.

When you need to get things done, a keyboard (sold separately) coupled with Samsung DeX gives you a PC-like environment. With call and message continuity⁴, you can also answer a call or reply to a message directly from your tablet – even when your phone is far from reach, or on a different Wi-Fi network.

Enhanced Entertainment  

Whether it’s an edge-of-your-seat movie or your favorite TV series, experience content fully and in outstanding detail on Samsung’s iconic and immersive Super AMOLED display, complete with a 16:10 screen ratio and no visible home key. The Tab S5e offers a 10.5-inch Edge to Edge Display and slimmed-down bezels with an 81.8% screen-to-body ratio for an enhanced, immersive viewing experience that will bring content to life. With the Tab S5e, you can also experience the outstanding YouTube Premium service, free for up to 4 months. So you can enjoy all your favorite content across YouTube, YouTube Music and YouTube Gaming⁵ without limits and in stunning definition.

The Tab S5e is perfectly complemented with rich, stunning sound thanks to its Quad Speakers, which incorporate auto rotate stereo technology for powerful, louder audio that adapts to how you’re holding the tablet (portrait/landscape). The Tab S5e also features Dolby Atmos integration and sound by AKG, for immersive 3D sound and professional balanced audio. With Spotify preloaded and a free premium subscription for up to 3 months for new members, the Tab S5e allows you to stream your favorite tunes uninterrupted, anywhere⁶.

Availability

The Tab S5e will be available in select markets including U.S., Germany and other countries from 2Q 2019.

For more information about the Tab S5e, visit https://news.samsung.com/global/galaxy, www.samsungmobilepress.com or https://www.samsung.com/global/galaxy/galaxy-tab-s5e.

Kuala Lumpur, 5 September 2017 – Samsung Electronics today used its presence at IFA 2017 in Berlin to showcase its latest consumer products and innovative technology that are helping make the impossible tomorrow’s ‘new normal’. During its press conference, held at Tempodrom in Berlin, Samsung highlighted its focus on the craftsmanship and connectivity of its products, along with partnerships that are enabling its technology to rapidly set new standards.

“Samsung’s innovation is inspired by consumers and designed to make an immediate difference,” said David Lowes, Chief Marketing Officer for Samsung Electronics Europe. “This innovation is based on craftsmanship, clever connectivity and championing the impossible. As technology increasingly plays a role in every part of our lives, we’re creating products and services that adapt to consumers and set the tone for what becomes their ‘new normal’.”

New Lifestyle Standards in Visual Display

Samsung continued to revolutionize the visual display industry at IFA 2017, with the release of a new 43-inch version of The Frame that was first unveiled earlier this year. Previously available in 55- and 65-inch sizes, the design-led TV experience is the ideal fit for the living room or other sized rooms in the home.

Samsung has partnered with leading galleries and museums such as the LUMAS, Saatchi Art, and Sedition to further enhance The Frame as an art-centric device within the home. Samsung also announced a new partnership with the Prado museum, as well as plans to acquire approximately 1,000 prominent art pieces that can be enjoyed in The Frame’s Art Store in near future. Users will be able to choose from an expanded selection of art, making the most of their TV even when it isn’t in operation.

In addition to the Art Store, the Samsung Collection of specially curated art pieces and the My Collection feature, which allows consumers to project their own personal images onto the screen, gives consumers even more options to visually customize their space, wherever they choose to place The Frame within the home.

Along with The Frame, Samsung presented plans to expand the QLED TV line-up to Europe, as it continues to grow its leadership within the premium TV market. The Q8F model, a flat version of the curved Q8C model, will be launched in Europe in 55 and 65-inch sizes. This model will be a part of the largest TV line up in Europe, which consists of 14 full QLED TVs, in curved and flat models, ranging from 49-inch to an ultra-large 88-inch.To further amplify its premium line of QLED TVs, Samsung has also entered into a partnership with Panasonic and 20^th Century Fox to proliferate HDR 10+ technology. In the months to come, Samsung will continue to expand partnerships to include Hollywood studios, content providers, and game developers.

Samsung also introduced the world’s largest QLED gaming monitor – the CHG90, which measures 49-inches, with a 178-degree ultra-wide viewing angle. The CHG90 offers a full and immersive view of gaming action, expanding the visual capabilities of a gaming monitor without sacrificing speed.

The Craftsmanship for Meaningful Innovation in Appliances

Samsung’s new home appliances introduced at IFA 2017 are designed with a single aim in mind: to make a meaningful difference in people’s lives with brilliant innovations they come to rely on.

For example, the need to design around real-life problems was displayed with the launch of Samsung’s new washing machine with QuickDrive technology. Samsung’s QuickDrive technology cuts washing time by half and energy use by 20 percent*, offering consumers the time-saving solution, without compromising washing performance. Its unique Q-Drum^TM consists of a large main drum and a plate in the back that rotates independently. Unlike conventional washers that move clothes repeatedly up and down over the course of the cycle, the QuickDrive moves clothes from top to bottom in the drum but with an added dimension. The plate in the back of the drum introduces a back and forth movement, making a dynamic action powered by double forces that quickly and gently remove dirt to deliver an intense and complete wash cycle.

Samsung introduced the innovative concept called AddWash^TM at IFA in 2015, which allows users to add clothes to a washing machine during an active cycle. QuickDrive takes innovation one step further by offering a new level of convenience and performance. This is the type of technology that Samsung says will eventually become the “new normal” – technology we soon will be unable to live without.

In line with the key theme of Craftsmanship, Samsung also revealed the POWERstick PRO^TM cordless vacuum cleaner. Providing the ultimate cleaning solution, the POWERstick PRO^TM guarantees powerful cleaning performance, easy maintenance and a long-lasting battery. It features an industry-leading 150 watts of suction power and 40-minutes of battery time—twice as long as traditional batteries—with a battery lifespan of five years. It also boasts Flex Handle that folds up to 50 degrees, letting users clean hard-to-reach spaces, such as the below furniture, with less effort.

Samsung will also expand the voice capability of its Family Hub refrigerator to countries in Europe on a phased basis this year, starting with British English, German, French, and Italian. Family Hub will also be integrated with Samsung Connect, letting users control a wide variety of IoT-ready smart appliances regardless of their operating system.

Cleverly Connected for Life on the Move

The new normal for wearable technology isn’t just an activity tracker that counts your steps – it’s about enhanced connectivity to deliver an entire wellness manager and make our lives healthier. At IFA 2017, Samsung unveiled three new wearable devices.

The versatile smartwatch, the Gear Sport, takes on board the functionality that users want from a fitness gadget today. It is packed with features for people who see no boundary between their life and their wellness. It includes built-in GPS, run-pacing features and nutrition tracking.

With a focus on connectivity, the ever-growing connected ecosystem also brings about the need for more control. The Gear Sport can control the Samsung IoT-enabled devices, act as a remote control for a PowerPoint presentation or Samsung Gear VR, and pay for goods via Samsung Pay (NFC Only).

Samsung also launched the Gear Fit2 Pro – an advanced GPS fitness band. It features a beautifully curved 1.5” Super AMOLED display and is able to track various activities – whether on land or in the pool. For the new swimming capabilities, Samsung partnered with swimming expert Speedo to create Speedo On, the first Speedo wearable app that accurately tracks pool exercises. Everything from measuring the number of strokes or lap times, to tracking which stroke the user is doing is all possible on the 5ATM certified** Gear Sport and Gear Fit2 Pro with the Speedo app.

Daily activity can be supplemented with updated Under Armour and Spotify partnerships. Both devices provide access to Under Armour’s fitness apps including Under Armour Record, MyFitnessPal®, MapMyRun® and Endomondo for activity, nutrition, sleep and fitness tracking functions – these apps provide users with a holistic picture of their health and fitness. The Gear IconX (2018) cord-free earbuds complete the line-up of wearable devices launched by Samsung at IFA 2017.

Leading the Standardization of IoT Technologies; Convergence with HARMAN

Samsung has been leading the standardization of global IoT technologies as a diamond member of the Open Connectivity Foundation (OCF). Samsung is the first in the industry to receive the OCF certification for its smart TVs, Family Hub refrigerators and air conditioners, and intends to expand the certification to all of its home appliances throughout the year.

The OCF certification will allow for open compatibility between the different products of member companies. In addition to Samsung, more than 390 companies have joined the OCF, with 20 billion IoT products to be synchronized with the OCF standard in three years.

Samsung’s ongoing partnership with HARMAN is also fortifying its big picture for the new normal. Following six months of partnership, Samsung is now the global leader in connected car technology, with more than 50 million cars on the road worldwide powered by HARMAN and Samsung technology.

The partnership is focused on creating audio and visual experiences that just a short while ago, would have been considered impossible. For example, Samsung’s new HDR LED screen for cinemas, measuring more than 10 meters or 34 feet across, delivers unrivalled picture quality and is brought to life by the audio technology of HARMAN Professional Solutions, together with Samsung AudioLab. The powerful combination of Samsung and HARMAN aims to reinvent both mobility and entertainment, taking the new and making it normal.

*Tested on WW8800M compared with Samsung WW8500K. Saves 50% time on Cotton (40℃, half load) and eCotton cycle with washing performance within ±2%. Saves 20% energy on Cotton (40℃, half load) and Super Speed cycle (40℃, 5kg load), based on Intertek data.

**Gear Sport and Gear Fit2 Pro have ISO 22810:2010 certification for 5 ATM rating of 50 meters (165 feet) under specific conditions. This means that both devices are safe to wear while walking in the rain or showering, and may be used for shallow-water activities like swimming in a pool or ocean. However, the Gear Sport and Gear Fit2 Pro should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth.