Mounted inside the SLS DTLA Takeover stage, Galaxy S26 Ultra is used to film live competition.

Sports broadcasting is evolving, bringing fans closer to the action through mobile cameras placed directly inside the event.. Samsung is driving this shift with the Galaxy camera system and its ability to operate at broadcast-level performance through the pairing of connectivity and mobility. Earlier this year, Galaxy flagship device was used to stream Opening Ceremony of the Olympic Winter Games Milano Cortina 2026, where Samsung worked alongside Olympic Broadcasting Services (OBS) to embed Galaxy devices throughout the venue at one of the world’s largest sports stages. The result was a new layer of visual storytelling, capturing dynamic perspectives that complemented traditional broadcast coverage. These capabilities extended to the Galaxy Unpacked 2026, showcasing its ability to deliver professional-grade video capture and transmission.

Now, Samsung is helping lead this transformation within skateboarding competitions by embedding Galaxy S26 Ultra directly into key course features — including rails, ledges and gaps — across the entire SLS 2026 season, fully scaling the Galaxy POV (point of view) first introduced at the 2026 SLS Sydney stop.

“Mobile innovation is opening new possibilities for how sports are captured and experienced,” said Joshua Cho, Executive Vice President and Head of the Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “At Milano Cortina we demonstrated how Galaxy technology can complement traditional broadcast systems. With Street League Skateboarding, we’re bringing that same approach directly into the course with our newest, most advanced device camera, and using mobile POV to capture skateboarding from entirely new perspectives.”

Galaxy S26 Ultra captured every trick with new angle at the SLS DTLA Takeover.

Embedded throughout the course, the devices provide skater-level perspectives, offering angles that traditional broadcast systems often cannot capture. This footage feeds directly into the live production workflow, enabling near-instant replay and offering viewers a fresh visual experience that reflects the intensity of the sport itself.

From speed to the precision of every landing, skateboarding is defined by details that are often lost from a distance. With mobile cameras placed directly inside the course, Samsung is reimagining how the sport is experienced, bringing fans closer to each mid-air movement, board flip and landing. These new perspectives offer deeper insight into technique, timing and control, while strengthening the connection between fans, the sport and the athlete.

Featuring Samsung’s most advanced mobile imaging system to date, Galaxy S26 Ultra is designed to perform in fast-moving, unpredictable environments, much like the athletes themselves. It delivers professional-grade camera performance and high-quality footage across a wide range of shooting conditions with enhanced stabilization, intelligent processing and the ability to maintain clarity in low-light or high-speed conditions. This allows it to operate alongside conventional cameras while maintaining clarity, stability and detail within spaces traditional broadcast cameras cannot easily access.

The placement of Galaxy S26 Ultra devices follows the rhythm and flow of each run, revealing the style, speed and precision of each trick from within the course itself. Galaxy features also extend the creative possibilities of production. Features such as Super Steady with horizontal lock stabilization help maintain smooth, level footage even during high-speed motion, while Instant Slow-Mo enables detailed replay of tricks as they happen. Together, these capabilities allow production teams to capture skateboarding with greater clarity, stability and proximity — showcasing the precision, style and technical skill behind every movement.

Jagger Eaton (2nd Place) and the other winners pose for a Victory Selfie after the men’s final.

“Skateboarding is reaching more people than ever before, especially as the sport continues to grow on the global stage,” said Brett Clarke, Chief Revenue Officer at Thrill Sports, the parent company of Street League Skateboarding. “Collaborations like the one we have with Samsung help us evolve how the sport is shared with fans while staying true to the creativity and culture that define skateboarding.”

The debut of Galaxy S26 Ultra POV integration at the SLS DTLA Takeover signals where sports broadcasting is heading next. As the SLS Championship Tour continues, Samsung will continue exploring how mobile technology can evolve into versatile broadcast tools. Looking ahead to major global sporting events and the road to Los Angeles 2028, this shift suggests a future in which the boundary between smartphone camera and broadcast camera continues to disappear, bringing fans closer to the action.

Grab the all-new Samsung Galaxy S26 Series at Launch today!

Until 3 May 2026, the Galaxy S26 series is available[1] for purchase with these amazing promotions. Customers can get a rebate of up to RM800 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

For added peace of mind, save up to RM200 on 3 years of Samsung Care+ when you purchase the Galaxy S26 Series as well. Samsung Care+[2] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

[1] Availability may vary by country, region, and carrier. Color availability may vary depending on country or carrier.

[2] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[3] While stocks last. Terms and conditions apply.

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, launched a new documentary series designed to spotlight skateboarding, breaking, and surfing on the Road to Paris 2024. The series, produced in collaboration with the Street League Skateboarding (SLS), Pro Breaking Tour (PBT) and World Surf League (WSL), will feature three short docu-series: “Concrete Dreams”, “Breaking Boundaries”, and “The Next Wave.”

 “Concrete Dreams”, which spotlights the skateboarding community’s journey to the Olympics, and The “Breaking Boundaries” is now live on Samsung’s YouTube Channel. “The Next Wave” will be released on May 21, and premiere at PBT’s Atlanta event and WSL’s event in Tahiti.

Starring sport legends Shaun Tomson, Eric Koston and David “Kid David” Shreibman alongside Olympic athletes Johanne Defay (Surfing, France), Sky Brown (Skateboarding, Great Britain), Grace “Sunny” Choi (Breaking, U.S.) and many more, the project celebrates the communities that lie at the heart of each sport as they get set to open themselves to the world this summer.

This new project is a key part of Samsung’s Olympic and Paralympic Games Paris 2024 campaign, ‘Open always wins,’ which claims that with an open mind, anything is possible — a motto these communities live by every day. Produced in collaboration with the SLS, PBT and WSL, the docu-series explores the iconic subcultures of each sport, their shared belief in openness and the impact that being part of the Olympic Games has on their communities — past, present and future.

The synopsis of the skateboarding documentary unveiled today is as follows:

• Concrete Dreams: From the birth of street skateboarding in the 1980s to its consecration at the Olympic Games Paris 2024, this is the story of a community built on one unspoken rule – respect. It encourages you to see the world a different way, to go create and always get back up, no matter how often you fall.

The synopses of next documentaries in the series are as follows:

• Breaking Boundaries: As breakers get ready for their Olympic Games Paris 2024 debut, this is the story of a global community born from the streets and shooting for the stars. It is a celebration of breaking as an explosion of energy and soul that gives you a sense of expression and belonging and encourages you to do something we’ve never seen before.

• The Next Wave: Surf legends and icons in the making share their story as they embark on their journey to Paris 2024. It is the ultimate love story between them and the ocean as they prepare to take that leap and a celebration of surf as a way of life, passed down to generations, and a culture that’s not only survived but gotten stronger.

“Samsung is excited to support the skateboarding, breaking and surfing communities on their incredible journey to Paris 2024,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “We’re honored to tell their stories and help shine light on these communities to wider audiences through this docu-series. We hope they inspire many to push boundaries, support each other and always stay open.”

“We were really excited to partner with Samsung on this docu-series and share our story and our culture with the whole world,” said Tim Greenberg, WSL EVP, Content Strategy and Production. “Surfing is unlike any other sport on the planet. This is such an amazing opportunity to open up our community and celebrate what brings us all together.”

“This is a big year for us and our sport. The future of women surfers is really bright, and the Olympic Games give us that long-term vision,” said Johanne Defay (Surfing, France). “They are a chance for us to really show the world what surfing is all about. Not only our skill on the waves but what we stand for as a community — committed to giving back to our sport and to our planet — and ‘The Next Wave’ truly honors that.”

“Everyone looks out for each other, that’s the special thing about having this small community,” said John John Florence (Surfing, U.S.). “It’s exciting to be able to open our community to the world with this documentary.”

“Finding Skateboarding was like falling in love for the first time,” said Rayssa Leal (Skateboarding, Brazil). “I’m so excited to share our story with this documentary and show young girls what skateboarding is all about.”

“Skateboarding is a chance for people to show 100% of themselves and really push their own limits,” said Jagger Eaton (Skateboarding, U.S.). “What if you’re one morning away from making all your dreams come true? You never know how close you are to success. Hope you guys love the documentary as much as I did! I’m stoked to share our journey with you.”

“Skateboarding is all about freedom, you can just pick up your board and go anywhere. It’s like becoming a kid again,” said Aurelien Giraud (Skateboarding, France). “I hope our story inspires you to pick up that skateboard and enjoy the ride.”

“Breaking is special. When I’m dancing, it’s like nothing matters in the world except for me just being me,” said Grace “Sunny” Choi (Breaking, U.S.). “There’s going to be a lot of great opportunities coming out of the Olympic Games from the added awareness and hopefully also more parents wanting to put their kids into breaking. I hope this documentary makes you as excited as we are to share this culture with the world.”

“This was such an exciting project to be a part of,” said American skateboarding icon and entrepreneur, Eric Koston, who lent his perspective to “Concrete Dreams”. “Our sport has such a deep connection to film. To see these voices come together to celebrate our sport, our journey, and our heritage is huge.”

In addition to the screenings at SLS, PBT and WSL events, the docu-series will go live on Samsung’s YouTube channel. Visit here to watch “Concrete Dreams” and check out the trailers for upcoming documentaries.

About Samsung’s Involvement in the Olympic Games

Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games

Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

About World Surf League

The World Surf League (WSL) is the global home of competitive surfing, crowning World Champions since 1976 and showcasing the world’s best surfing. The WSL oversees surfing’s global competitive landscape and sets the standard for elite performance in the most dynamic playing field in all of sports. With a firm commitment to its values, the WSL prioritizes the protection of the ocean, equality, and the sport’s rich heritage, while championing progression and innovation. For more information, visit WorldSurfLeague.com.

About Street League Skateboarding

Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.

About Pro Breaking Tour

The Pro Breaking Tour stands at the forefront of elevating Breaking, hosting premier competitive events that celebrate the dance form’s artistry, athleticism, and cultural heritage. Through our meticulously organized competitions, we aim to provide a dynamic platform for breakers to showcase their talents, while fostering a community rooted in respect, unity, and creative expression. Our mission is to spotlight the vibrancy of breaking on a global stage, encouraging growth and appreciation for this dynamic element of hip-hop culture. For more information, visit ProBreakingtour.com.

[Appendix]

Full Cast

Concrete Dreams

Sky Brown (Skateboarding, Great Britain), Team Samsung Galaxy

Jagger Eaton (Skateboarding, USA), Team Samsung Galaxy

Aurelien Giraud (Skateboarding, France), Team Samsung Galaxy

Rayssa Leal (Skateboarding, Brazil), Team Samsung Galaxy

Chris Cote, Journalist

Eric Koston, Professional skateboarder

Breaking Boundaries

Sunny Choi (Breaking, USA), Team Samsung Galaxy

Karam Singh (Breaking, Great Britain), Team Samsung Galaxy

David “Kid David” Shreibman, B-Boy

Ken Swift, B-Boy

ROOKIE, FlowXL, Breaking crew

Wonyoung Baek, Breaking legend

Cheoljong Jeong, Breaking legend

Chris “CrosOne” Wright, Breaking legend

The Next Wave

Johanne Defay (Surfing, France), Team Samsung Galaxy

John John Florence (Surfing, USA), Team Samsung Galaxy

Jack Robinson (Surfing, Australia), Team Samsung Galaxy

Shaun Tomson, Surf legend

Moana Jones Wong, Professional surfer

Leah Dawson, Surfer

Ashton Goggans, Journalist

As announced earlier this year, Samsung’s official theme for the Olympic and Paralympic Games Paris 2024, ‘Open always wins,’ articulates the brand’s belief that with an open mind, every new experience becomes a meaningful achievement that opens up new perspectives and infinite possibilities. These three sports, each built with shared values and respect, embody the spirit of ‘Open always wins,’ and Samsung is committed to supporting their inspiring and close-knit communities.

“Surfing, skateboarding and breaking, though proudly unique, share a foundation,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Open mindset to try new things, the determination to push the limits of what’s possible and a culture of inclusivity that embraces everyone lie at the heart of each sport. These attributes are something we at Samsung are also passionate about, and we are honored to support these three organizations and their athletes and recognize their communities — not only as the countdown to Paris 2024 continues, but as they work to open their sports to the world every day.”

Samsung will engage WSL, SLS and PBT athletes and fan bases at key events on the Road to the Games. These partnerships will come to life through a new collaborative initiative designed to spotlight the iconic figures and subcultures of each community, as well as their unique stories, which will be unveiled in April.

“We are proud to partner with Samsung to showcase our incredible athletes and their journey to Paris 2024 — and Tahiti,” said Tim Greenberg, WSL EVP, Content Strategy and Production. “Together we will celebrate surfing’s unique culture, communities and athletes in this important and exciting year for the sport.”

“Our organization was founded with the aim to foster the popularity and acceptance of street skateboarding worldwide,” said Matt Rodriguez, General Manager, SLS. “We live these values every day and are so pleased to partner with Samsung, a brand that focuses on openness and inclusivity at its core. Together, we’ll strengthen our platform, support our community and reinforce our shared belief in openness.”

“Over the past decade since our tour’s inception, we’ve witnessed an incredible evolution in our sport and culture,” said Chris Wright, also known as “Cros One,” founder of PBT. “Big shoutout to the b-boys and b-girls who push the limits of creativity and self-expression every day. Now, we’re gearing up to make history with our Olympic debut, and we’re excited that Samsung is on board to amplify this pivotal moment in our sport’s journey.”

Additional details on the community initiative and partnership activities will be shared in the coming weeks.

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

About World Surf League
The World Surf League (WSL) is the global home of competitive surfing, crowning World Champions since 1976 and showcasing the world’s best surfing. The WSL oversees surfing’s global competitive landscape and sets the standard for elite performance in the most dynamic playing field in all of sports. With a firm commitment to its values, the WSL prioritizes the protection of the ocean, equality, and the sport’s rich heritage, while championing progression and innovation. For more information, visit WorldSurfLeague.com.

About Street League Skateboarding
Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.

About Pro Breaking Tour
The Pro Breaking Tour stands at the forefront of elevating Breaking, hosting premier competitive events that celebrate the dance form’s artistry, athleticism, and cultural heritage. Through our meticulously organized competitions, we aim to provide a dynamic platform for breakers to showcase their talents, while fostering a community rooted in respect, unity, and creative expression. Our mission is to spotlight the vibrancy of breaking on a global stage, encouraging growth and appreciation for this dynamic element of hip-hop culture. For more information, visit ProBreakingtour.com.