When it comes to setting new standards in performance, Samsung’s 8K AI upscaling technology has equipped the company’s TVs to provide truly captivating viewing experiences. Likewise, ‘The Wall’ – the first ever modular display with MicroLED, capable of expanding to a size of hundreds of inches – provided a snapshot of what the future holds for display technology. In terms of design and lifestyle leadership, a host of Samsung solutions including ‘The Serif’, ‘The Frame’ and ‘The Sero’ have set new benchmarks for how your TV might look and interact.

Check out the infographic below to learn more about how Samsung has constantly innovated to push its TV offerings to greater and greater heights.

Rapid Growth of Large-sized TV Market

While growth in the overall global TV market has plateaued, sales of larger screen TVs 65-inch and over has grown by more than 30 percent in recent years. According to research firm IHS Markit, the market volume of 65-inch and over TVs was 8 million in 2016 and increased to 11.4 million in 2017. This year, market volume is expected to reach 16 million units.

The market for extra-large, or above 75-inch, TVs is expected to experience even more pronounced growth of 47% this year, a key reason why Samsung has made this segment a core focus area. In the first quarter of this year, the company’s global sales of 65-inch and larger TVs increased over 35% year over year. In the same period, sales of Samsung TVs in the South American market spiked nearly four times, and the demand for large-sized Samsung TVs almost doubled in Korea.

Almost Half of 75-inch TVs Sold Worldwide Made by Samsung

In 2017, Samsung Electronics maintained its top ranking in the worldwide TV market for the 12th consecutive year, with more than 20% market share last year.

Samsung’s presence is even more noticeable in the fast-growing, large-sized TV market. The company is leading the worldwide market of 65-inch and over TVs, with 31.1% share of total number of units sold and 34.1% share for total sales last year, according to IHS Markit.

The share is even higher for 75-inch and larger TVs, reaching up to 47.4% share based on number of units sold. This means that one out of every two extra-large TVs sold worldwide is a Samsung TV. The popularity of Samsung TVs is particularly noteworthy in Europe and Latin America, where the company holds almost 60% of market share.

For the overall 75-inch and larger TV market, there was almost three times sales growth in the first half of this year, as compared to the same period last year. To meet and hone in on the growing customer demand in this segment, Samsung has strengthened its 75-inch and larger TV lineup in the four series lines (Q6F, Q7F, Q8C, Q9F) of the 2018 QLED TV portfolio.

QLED Leads Larger TV Market with Aims to Double its Growth

Samsung’s 2018 QLED TV lineup has received strong reception since its global launch in March this year, for example experiencing a sevenfold increase in number of units sold in the first four weeks following launch in the United States compared to last year. In China and South Korea, sales volume doubled in the first quarter of 2018, compared to the fourth quarter of last year.

Samsung will continue its growth in both sales and innovation involving QLED TV.  Samsung’s 2018 QLED TV lineup has incorporated various additional functions to optimize high-resolution content for a very large screen, delivering a mesmerizing, immersive experience. Among other standout features, Samsung’s QLED TV is the world’s only TV delivering 100% color volume, and has been upgraded with technologies such as ‘Anti-reflection’ so users can enjoy pure blacks without reflection. ‘HDR 2000’ enhances the level of brightness and expressed detail, and 4K Q Engine, automatically upscales content to 4K resolution, optimizing the content for the big screen.

Samsung QLED TV has also been designed with convenience in mind and reflecting consumer needs with features such as artificial intelligence based on Bixby and SmartThings App, the One Invisible Connection that combines complex connection lines into a single cable, and Ambient mode which enables the TV to depict images and information, even when the TV is off.

“With the very full major sporting events line up this year, including 2018 World Cup Russia and the Asian Games, we expect the demand for large-sized TVs to grow rapidly,” said Jongsuk Chu, Senior Vice President of Visual Display Business, Samsung Electronics. “This year, for QLED TVs, we aim to double growth, as well as continue our leadership in the global TV market by driving the ultra-large TV market.”

In 2006, the beginning of Samsung’s market-leading run, the company laid the foundation for a new era of TV design with the unveiling of the Bordeaux, an LCD display with an elegant, wine glass-inspired form. Since then, Samsung TVs have become synonymous for pairing refined designs, like the Bordeaux’s, with first-of-their-kind innovations that take the viewing experience to new heights.

For example, in 2009, Samsung launched the world’s first edge-lit LED TV, which, in addition to being incredibly thin, introduced consumers to a new level of picture quality. That groundbreaking development was followed up, in 2010, by the world’s first 3D LED TV, which opened the door to a world of immersive 3D entertainment. That same year, Samsung unveiled the world’s first smart TV app store, and in 2011, the company launched Smart Hub, its intuitive smart TV user interface.

Other pioneering developments that demonstrate Samsung’s position ahead of the curve include the launches of the world’s first OLED TV, in 2013, and the first curved and bendable UHD TVs, in 2014.

Samsung’s new QLED TVs represent the pinnacle of this innovative history. The TVs’ combination of premium aesthetics and lifelike visuals has prompted many consumers to rethink how they assess a TV’s immersive qualities.

Featuring new Bixby integration and powered by quantum dot technology, QLED TVs offer a viewing experience defined by seamless controls and immersive visuals. The TVs’ ability to provide 100 percent color volume enables them to produce much brighter and deeper colors, allowing content to be displayed in the manner that producers intended.

QLED TV’s engrossing visuals are complemented by a minimalist design that eliminates distractions to enable users to be utterly immersed in their content. This aspect of the design is bolstered by both the One Invisible Connection, which seamlessly combines the AV and power cords, as well as those of peripheral devices, into a single, transparent cable, and the new Ambient Mode, which allows the TVs to display ambient images that enable them to seamlessly blend in with their surroundings.

Going forward, Samsung will continue to innovate with exciting TV technologies that will foster even more enriching and immersive viewing experiences. These include quantum dots, as well as the self-emitting MicroLED modules that the company debuted at CES 2018. Look forward to more updates on that milestone development in the latter half of this year.

Check out the infographic below to learn more about Samsung’s recent landmark TV technologies.

Kuala Lumpur, 30 November 2016 – These days, a TV is no longer just a device to watch your favourite movies and variety shows. It is the protagonist of a living space, one that sets the tone of the room, displaying the way of life of the home owner. A premium, classy aura radiates from the beautiful bezel-less curved design of Samsung’s 2016 SUHD TV, allowing it to fit elegantly in any space of the room.

On top of its exclusive look and feel, the Samsung SUHD TV with Quantum dot display provides true to life picture quality, and is getting praises from all around the room for its ability to display even the smallest details on its screen. Its excellent picture quality has awarded the Samsung latest TV its 4K certification.

4K TVs are increasingly becoming a popular trend in the modern household. But what exactly is a 4K TV?

UHD TVs, also known as 4K have four times the amount of pixels in Full HD TVs, allowing them to display the same image with even more detail and clarity. While 4K UHD TVs are quickly growing in the global TV market, 3K TVs being marketed as 4K TVs are also appearing, with lower picture quality.

As the global No.1 TV manufacturer, Samsung plays an important role in educating consumers on the difference between real 4K TVs and 3K TVs. A real 4K UHD TV has RGB (red, green and blue) sub pixels with consistent brightness and realistic colours while a 3K TV’s resolution is decreased by 25% as some of its RGB pixels have been replaced by white pixels, reducing its brightness and distorting the colour. In other words, a real 4K UHD TV is like freshly squeezed orange juice, while the 3K TV is orange juice diluted with water.

3K TVs, also known as RGBW TVs, are being displayed as having the same technology as 4K TVs in retail stores. This may be slightly tricky to consumers planning to purchase a real 4K UHD TV. However, there is a simple solution to that! Simply pause the content on a TV and snap a photo on a spot with a white background. Upon zooming in on the photo, you’ll find that only red, green and blue pixels can be seen on the real 4K TV. A 3K TV, however, will show white pixels on top of the RGB pixels.

Samsung Electronics has led the global TV market for ten years based on the philosophy that the very basics of a TV is the ability to offer the best picture quality possible to viewers. This belief will be held as the highest value for Samsung TVs, even when future technologies evolve from 4K, 8K and beyond.

So what are you waiting for? Samsung’s Unbox the Wonders of Home campaign offers great rebates and free gifts upon purchase of selected Samsung TVs. Head over to the nearest Samsung Brand Store and selected authorized retail outlets to test out the real 4K quality of the Samsung UHD TV or visit Samsung’s online store at Lazada Malaysia to unbox the wonders of your home from your home!

Moments after popping in the Blu-Ray version of this legendary blockbuster, the familiar intro, courtesy of John Williams’ fantastic score, sweeps over a wave of nostalgia and excitement. The gentle Brachiosaurus and fearsome Tyrannosaurus that looked incredibly real 23 years ago, is now almost popping out of the TV screen and you can see every detail – teeth, scales, claws, and all.

Throughout the 2-hour dino-movie, you can’t help but admire the vivid colours of these majestic creatures and even catch yourself wondering an escape plan from the intelligent Velociraptors that seems to keep outsmarting the humans. Watching it in 4K resolution has made the viewing experience ever more realistic; making you hold your breath and grip the edge of your seat every time these raptors hunt. By the time the credits roll, you are not only thrilled with the immersive experience but pleased that your Samsung TV has once again performed beyond your expectations. This is TV!

Samsung’s curved SUHD TV is beyond any new-age TVs, satisfying entertainment needs from the comfort of your home. Whether you are hosting a party or spending time with family, this curved TV promises breath-taking viewing experience with its exceptional contrast and life-like colour expressions, putting you in the middle of all the action. Spending time at home and skipping the cinema does not sound like a dull idea anymore now that you have an impeccable TV waiting for you when you return.

This TV is destined to grace your home for quite a while too as it is built-to-last. There is less worry on the burn-in panel – imprint burned on the screen from repeating images over time, and more TV enjoyment even after long hours of display. Then there is an added peace of mind because the TV is covered with the brand’s 24-month warranty. Combining the latest technology and exquisite design to match, the SUHD TV is both sturdy on the outside and inside, and sports a sleek design with a smooth bezel-less curve for added stylishness.

Samsung holds a strong reputation as a brand that delivers true quality and continuous commitment to consumers through its products and services. Looking past its credentials and global recognitions, appraisals from owners worldwide speak volumes on the trustworthy and credibility of the TV as well as the brand’s customer service. With a quick and responsive Customer Care team ready to assist and troubleshoot issues, you can be assured of complete post-purchase care, assistance and security for your curved SUHD TV.

So whether you are catching the old classics with the family, bonding with your buddies over a football match, or binge-watching the latest Korean drama, witness the purest picture quality on the highly durable and trusted Samsung curved TV – and discover your very own moment of truth.

SEOUL, Korea – September 8, 2016 – Samsung Electronics announced that its line-up of 2016 Smart TVs has been certified by world-class German testing and certification authority, TÜV Rheinland, for their usability. TÜV Rheinland also validated Samsung Smart TVs for their remote features. The certification and validation was awarded to Series 7 and higher Samsung Smart TVs, citing the auto-detect feature that identifies external devices connected to the TV, and the Smart Remote that controls multiple devices.

All of Samsung’s 2016 Smart TVs are designed to make the viewing experience more comfortable and intuitive for the consumer. Through the auto-detect feature, which recognizes external devices including OTT, set-top boxes, home theater systems and game consoles, along with the Smart Remote that can control multiple devices with a single remote, the TV viewing experience has never been simpler.

“We are proud that the excellence of the Samsung Smart TV has been recognized by such a prestigious testing authority as TÜV Rheinland,” said Jungkil Lee, Vice President of the Visual Display Business at Samsung Electronics. “At Samsung, we continue to strive to provide the highest-quality and most comfortable viewing experience for our consumers through our Smart TVs.”

At IFA 2016, Samsung highlighted its Smart TV offerings in a dedicated exhibition zone, where visitors experienced first-hand the exceptional usability of Samsung’s Smart TVs. Samsung’s improved Smart Hub, powered by Tizen, gives users instant access to a wider range of content – including TV shows, internet streaming services and games – faster and easier than ever before. Visitors were also able to experience the TV PLUS service, which was scheduled to be released during the fourth quarter in the United States, after having been previously launched in Thailand, Vietnam and Korea.

With a 140-year history, TÜV Rheinland is one of the most respected testing and certification authorities in Europe. The company assesses product safety and quality for a range of different industrial products, including electronic devices, automobiles and medical devices.

Kuala Lumpur, 26 August 2016 – Uniting the nation through his passion for sport and his stop at nothing attitude, Dato’ Lee Chong Wei was given a hero’s welcome by proud Malaysians. As part of his homecoming and to congratulate Malaysia’s badminton hero, Samsung Malaysia Electronics surprised him with the award-winning 65-inch 2016 Samsung Curved SUHD TV with Quantum dot display.

Now that Rio Olympics 2016 has concluded, the avid Samsung fan and brand ambassador can now look forward to spending quality time with his loved ones and experience immersive viewing pleasure using his new TV in the comfort of his own home – also cladded with other Samsung products, during his well-deserved break.

“We want to give Dato’ Lee Chong Wei the best of Samsung innovation and we want both him and his family to experience immersive viewing with the best picture quality in one of the most stylish TVs to date. The Curved SUHD TV also has a Smart TV service with rich content that would suit his whole family. Dato’ can teach his children using the Smart functions of the TV or watch a replay of the Olympics with the best in class 4K Quantum dot display Samsung SUHD TV,” said Mr Lee Sang Hoon, President of Samsung Malaysia Electronics.

When he was asked to share his experience at Rio Olympics 2016, Dato’ Lee Chong Wei had this to say: “I held my first racquet when I was a child and since then, I developed a pure and utter admiration for the game. Over the years I have been lucky enough to have found much success with the sport. Sure wins are great, championships are great, but there is something so unifying about sport in its purest form. I am extremely grateful for the camaraderie and support by my fellow Malaysians – so much so that it becomes overwhelming. The faith and believe they have in me motivates me and keep me going. Thank you, Malaysia – I could have never gotten this far without your support!” said Dato’ Lee Chong Wei.

“Some say that today, playing sports is all about winning at all costs. What we must also remember is that that sport is all about the passion, determination and perseverance to excel and giving the best you can. These qualities are strikingly evident in Dato’ Lee Chong Wei at the recent Rio Olympics and all the matches he has ever played. We are incredibly proud of him as our national champion and we are honoured to have him represent the Samsung brand in Malaysia for all these years. Dato’ Lee Chong Wei, your aspirations has made Malaysia proud – Samsung shares the pride of your achievement”, added Mr Lee.

Samsung Malaysia Electronics is inspired by Dato’ Lee Chong Wei’s #stopatnothing attitude and always wishing the best for him.

Kuala Lumpur, 30 June 2016 – Samsung thanked its customers for voting the brand’s JS9000 and JS8000 SUHD TV and Activ DualWash washing machine as Product of the Year 2016/17 in the television and washing machine categories. The awards ceremony was held recently by Marketing Magazine. Product of the Year is a worldwide concept that runs in 40 countries which rewards the best of innovation in products and services from various segments and categories based on consumers’ votes.

“We would like to thank our customers for believing in us and voting for our products in the Product of the Year Awards. We at Samsung will continue pushing the frontier of what’s possible to deliver innovation that matter; easy to use technology that makes our customers’ lives better,” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics.

In a research done by Nielsen Malaysia, 2,000 consumers were identified to take part in the votes after the panel of judges shortlisted the nominees list.

Among the judges panel included Agensi Inovasi CEO Malaysia Mark Rozario, Village Grocer Holdings Sdn Bhd GM of Marketing Anthony Lee, ASTRO GS Shop Sdn Bhd CEO Dato’ Rozalila Abdul Rahman, 7-Eleven Malaysia Sdn Bhd GM of Marketing Ronan Lee, Mini Me Insights blogger Tan Heng Hong and TF ValueMart Sdn Bhd CEO Ho Mun Hao.

The award winning innovative Samsung SUHD TV and Samsung Activ DualWash are also part of the Great Samsung Raya deals. From now until 31st July 2016, don’t miss out on great rebates and exciting free gifts this Raya! *terms and conditions apply

For more information on the Great Samsung Raya Deals, visit http://www.samsung.com/my/raya2016/.

Kuala Lumpur, 29 June 2016 – With the rapid advancements of technology in the 21st century, the design of TV sets have evolved to become wider and sleeker. Even as screens grew bigger and thinner, TVs were typically either placed against or installed on the wall.

This Raya, show off your new television set with Samsung’s 2016 SUHD TV, a marvel of design that has totally overturned those paradigms. The 2016 SUHD TV is more than just a television set, it is a spectacle of engineered design and a dynamic part of the room’s interior furnishing.

As relatives visit to celebrate the Raya festivities and gather in the living room, the Samsung SUHD TV becomes an art centrepiece. Its 360-degree design ensures that everyone in the room receives a stunning view, regardless of the angle – front, sides and back. Whether mounted on the wall or set upon a TV console table, the owner can set it up anywhere that suits their taste and décor.

Taking it up a notch, Samsung has eliminated even the smallest elements, down to removing the screws so that the SUHD TV is truly able to serve as part of a room’s stylish interior design.

Have your guests gaze in awe at the world’s first bezel-less Curved TV and its complementing immersive viewing as they gather around to watch feel-good Raya movies or browse through family and vacation pictures from the big screen. Ontop of their impeccable design, this year’s line of Samsung SUHD TVs is equipped with Quantum dot technology, delivering the most breathtakingly life-like images and colours.

With these advancements, people today have more options than ever in how they place their televisions. This is all part of Samsung’s relentless focus on giving people choices, so their technology best fits into their lives, not the other way around. Samsung’s 2016 line of SUHD TVs can be purchased at any Samsung Experience Store and authorised dealerships with prices ranging from RM 5,999 – RM 99,999.

Have your guests gaze in awe at the world’s first bezel-less Curved TV and its complementing immersive viewing as they gather around to watch feel-good Raya movies or browse through family and vacation pictures from the big screen. Ontop of their impeccable design, this year’s line of Samsung SUHD TVs is equipped with Quantum dot technology, delivering the most breathtakingly life-like images and colours.

With these advancements, people today have more options than ever in how they place their televisions. This is all part of Samsung’s relentless focus on giving people choices, so their technology best fits into their lives, not the other way around. Samsung’s 2016 line of SUHD TVs can be purchased at any Samsung Experience Store and authorised dealerships with prices ranging from RM 5,999 – RM 99,999.

For more information on the Great Samsung Raya Deals, visit http://www.samsung.com/my/raya2016/.

Kuala Lumpur, 3 June 2016 – Only after a day of unveiling its brand new SUHD TV with Quantum dot display to Malaysians, Samsung Malaysia Electronics transformed the concourse area of Suria KLCC Shopping Centre into an exhibition of the brightest and most stunning displays to date, allowing shoppers and supporters of the brand to personally experience the wonders of the brand’s 2016 range of SUHD TVs.

Fans of Samsung crowded around the exhibition area to witness the true-to-life colours with SUHD TV’s Quantum dot display and to qualify for Samsung’s exclusive TV deal. To celebrate the arrival of Samsung’s latest TV line-up, the first 200 Maybank credit cardholders in line were eligible to purchase Samsung 55” UHD TV (Model: UA55KU6000, RRP: RM5,499) at 50% off – RM 2,749.50!
With spectators being met with such a fantastic deal, it comes as no surprise that all 200 units were sold out even before the day was over, allowing 200 new households to be transported to a world of captivating images.

“As TV screens get bigger and picture quality improves, expectations for TV picture quality are at an all-time high. For the proper expression of high definition content on large screens, we need a TV with a new kind of picture quality that can express the rich and diverse colours of nature while highlighting the minutest details. This is where we bring you the 2016 Samsung SUHD TV with Quantum dot display,” said Mr Jimmy Tan, Head of Consumer Electronics, Samsung Malaysia Electronics.

“At Samsung Malaysia Electronics, the experience of our consumers and fans are of utmost importance. This roadshow is an opportunity for us to connect with our consumers and to showcase the very best of Samsung’s innovation,” added Mr Tan.

For those who missed the fantastic deal, fret not as Samsung is also offering a special roadshow promotion, running from 3 June to 6 June throughout the duration of their roadshow at Suria KLCC Shopping Centre. This four-day roadshow offer is limited to the first 30 customers where a purchase of the 65KS9000 SUHD TV (RRP RM21,999) entitles the buyer to a free RM5,000 travel voucher. These 30 new owners of Samsung’s exceptionally remarkable television would walk away with more than just a new household centrepiece; they get a chance to embark on a subsidized vacation courtesy of Samsung Malaysia Electronics!

With this year’s UEFA Euro Cup on the horizon, Samsung SUHD TV with Quantum dot display is the best way to catch the games! Capable of achieving 64 times more delicate colour expressions than other conventional TVs, coupled with an industry breaking high dynamic range and a fully immersive 360-degree curved design, the SUHD TV is truly an astounding television that fits seamlessly into any home.
For more information, please visit www.samsung.com/my.