Samsung volunteers shared Love & Care with the children from RPS Legap, Sungai Siput

Perak, 22 October 2018 – Last July, Samsung Malaysia Electronics launched the Samsung Smart Community Centre within the rural areas of RPS Legap of Sungai Siput, Perak. The mission was to ensure that the orang asli community would have the opportunity and access to Information & Community Technology (ICT) in this increasingly digitised world.

Over the weekend, Samsung continued its commitment to that community by treating 30 children and five teachers of the village to a day at Sunway Lost World of Tambun. Samsung’s mission this time was to continue encouraging a love for technology and to teach the infinite possibilities one can achieve through the super powerful Samsung Galaxy Note9 in a creative way.

“Setting up the Samsung Smart Community Centre at RPS Legap was a huge success and is something we have been proud of. But we realise that fostering a learning environment through technology goes beyond that, hence this little activity over the weekend. We are positive that the children have learned that technology is not just a tool to play games, but is something that has the power to bring out their potentials,” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

Children and volunteers having fun feeding raccoons at
The Petting Zoo

Throughout the fun day out, the children took part in various activities around the theme park, with challenges involving the Galaxy Note9. Each challenge was meant to highlight a particular feature of the productivity smartphone, such as Super Slow-mo, taking selfies and doodling with the S Pen, and the camera’s Live Focus.

A team taking part in the “Doodle with S Pen” challenge at Lost World of Tambun

The children were led by volunteers from Samsung and with their guidance, they were able to produce gorgeous pictures and videos of themselves, the animals of the zoo, and the theme park. Various prizes were prepared for the best performing teams as well, which were taken back to the village to be shared and enjoyed.

Taking photos with Samsung Galaxy Note9 throughout the Love & Care program

That aside, Samsung was also on a mission to instil love and care for the surrounding environment of RSP Legap. Samsung volunteers and residents of the village participated in a tree-planting activity, giving the village people a significantly greener environment to live in.

Samsung volunteers planting trees in the surrounding area of RPS Legap

“While we wanted to show that technology is leading the way forward, we must also never forget the environment we live in. This tree-planting activity has impacted the village positively, but the most important thing about it is that it served as a reminder for all of us to care for the world we live in. I am proud of all participants and volunteers who participated in Samsung’s Love & Care programme over the weekend and we look forward to more of this and giving back to the community,” added Mr Kim.

Samsung Love & Care, previously known as Samsung’s Nanum Village initiative, has helped two orang asli villages through several activities over the last three years. The programme commenced earlier in 2015 as part of Samsung’s local Corporate Citizenship efforts.

A fun afternoon at the Petting Zoo with the children from RPS Legap, Sungai Siput

Feeding activity at the Petting Zoo

The best selfie photo for the “Selfie with S Pen” challenge

The best photo for “Live Focus” challenge

Dato’ Roh Jae Yeol, Director of Corporate Affairs of Samsung Malaysia Electronics (left) presenting token of appreciation to Tuan Saiful Zahlan bin Muhamad, Deputy Director-General of Jabatan Kemajuan Orang Asli (JAKOA) (right)

Samsung’s vision to “Inspire the World, Create the Future” is not just an ambition – it is a brand promise that Samsung continues to keep so that communities are able to experience life’s possibilities through innovative technologies and solutions.

It has only been three months since its Love & Care campaign, and Samsung Malaysia Electronics is once again empowering communities as they launch the Samsung Smart Community Centre within the rural areas of RPS Legap in Sungai Siput, Daerah Kuala Kangsar, Perak. This time, the mission is to ensure that the orang asli community will have the opportunity and access to Information & Communication Technology (ICT) in this increasingly digitised world.

“As the world is becoming more technologically advanced, digital platforms have become vital for enhanced learning experiences. Connecting with communities is always at the heart of Samsung, and that is why we are constantly looking for ways to help those in need. Through this Smart Community Centre, we believe that residents of this community have been given a gateway to bridge the gap between them and the mainstream society,” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

Tablet area at Samsung Smart Community Centre

The launch of the Samsung Smart Community Centre is a collaborative effort with Jabatan Kemajuan Orang Asli (JAKOA), Universiti Kebangsaan Malaysia (UKM) and Universiti Teknologi PETRONAS (UTP). The centre will benefit some 4,700 individuals via several Samsung products such as Samsung tablets that have been pre-installed with educational apps provided by UKM, allowing students to learn in fun and engaging ways. Apart from that, 65” UHD Smart TV, 24” LED monitors, refrigerator, vacuum cleaner, and wall-mounted air conditioners have been installed for a comfortable and productive learning environment as well.

Presented at the launch of the Samsung Smart Community Centre as well was YAB Tuan Ahmad Faizal bin Dato’ Haji Azumu, Chief Minister of Perak. “Congratulations to the parties in stepping up to make a difference in people’s lives. Thanks to this initiative, the residents of RPS Legap will now receive digital education which will drive their ambitions and inspire them to achieve more. Let’s continue to support the national agenda in using ICT towards achieving a knowledge-based nation, and do our part for our community towards a better Malaysia,” he said.

With this Samsung Smart Community Centre, JAKOA added that the community is able to share a centre that is infused with collaborations between technology and education. “We have worked tirelessly over the years to provide better opportunities to the orang asli in terms of education and employment. Everyone is able to achieve truly great things in life, but only if given the right platform. Yes, there is more to be done, but we are proud of what has been done here together with Samsung for the people of RPS Legap,” said Tuan Saiful Zahlan bin Muhamad, Deputy Director-General of JAKOA.

To view the Samsung Smart Community Centre video, click below:

Signing ceremony by YAB Tuan Ahmad Faizal bin Dato’ Haji Azumu, Chief Minister of Perak at the launch of Samsung Smart Community Centre

The villager from RPS Legap happily engaging with YAB Tuan Ahmad Faizal bin Dato’ Haji Azumu, Chief Minister of Perak (front right)

Dato’ Roh Jae Yeol, Director of Corporate Affairs of Samsung Malaysia Electronics (left) presenting token of appreciation to YAB Tuan Ahmad Faizal bin Dato’ Haji Azumu, Chief Minister of Perak (right)

Fun learning with Samsung tablets

Computer area at Samsung Smart Community Centre

Multipurpose room at Samsung Smart Community Centre