To showcase how smartphone photography can match the beauty and detail of the real thing, Samsung has partnered with noted celebrity photographer Uli Weber, who created a bespoke series of low light images, shot exclusively on a Samsung Galaxy S9 or S9+, in Ibiza^*.

The Golden Hour

A mesmerizing effect is created in the periods just before sunrise and sunset, when the first light of the day begins to creep in and the last glow fades away. Amongst artists and photographers, this time has been given a special name: the “golden hour”. The term also has a significant presence in photography published on social media, with #goldenhour gathering over 2 million mentions on Instagram so far.

The golden hour is a time when daylight is redder and softer than when the sun is higher in the sky, creating stunning effects that are impossible to replicate without the use of post-editing software or filters. Just twice a day, there is a unique opportunity to see the world differently, capturing this on camera adds brilliance to otherwise ordinary images.

Gold Meets Galaxy

Using the cameras of the Samsung Galaxy S9 and S9+, professional-level shots can be achieved during golden hour with no need for additional equipment. Using a smartphone allows people to be more flexible with their angles and spontaneous with their shooting. The flagship Galaxy smartphones have Dual Aperture lenses, which adjust according to lighting conditions in the same way as a human eye, to produce striking low light photographs. No filter required.

The reddish hue of daybreak is also represented in the latest editions of the Galaxy S9 and S9+ in Sunrise Gold – a name that was chosen to express those moments when light first begins to radiate across the sky.

Golden Tips

Teaming up with German photographer Uli Weber, famed for shooting portraits of celebrities such as Kate Moss and Sting, Samsung held a masterclass in Ibiza to demonstrate how to shoot gorgeous images on your smartphone.

At the event, Weber offered up his tips for capturing the beauty of golden hour with your smartphone, as well as snapping a series of striking photos on the Galaxy S9 and S9+.

Weber reflected on his experience with the smartphones and their cameras: “Golden hour gives off the best natural light, transforming your holiday shots from ordinary to extraordinary. Having a handset with advanced low-light capabilities in your pocket as you travel means you can capture these one-off moments without having to edit afterwards. Often, particularly in low light, smartphone photography doesn’t reflect reality but Samsung’s Galaxy S9 and S9+ camera is a brilliant example of how smartphone photography has advanced. The way it captures low light means you can shoot the beauty of the world as you see it.”

In today’s world, both our methods and mediums of communication are shifting. As people share more of their experiences visually, Samsung designed the cameras of the Galaxy S9 and S9+to help them achieve golden hour photos with a professional flair.

^*All photos included in the article are shot on a Samsung Galaxy S9+

Kuala Lumpur, 6 July 2018 – It is official that Sunrise Gold, a variant of the Galaxy S9 and S9+ is now available in Malaysia! This is Samsung’s first ever smartphone to sport a satin gloss finish, offering a sophisticated look for Samsung fans who want a stylistic touch of high fashion on their mobile device.

Sunrise Gold is inspired by satin-weave fabric, which reflects a unique and subtle aura of gloss. As Galaxy S9’s latest colour edition, the subtle glossy surface radiates with a reddish glow to perfectly capture the warmth of the rising sun.

“We are excited to announce the arrival of the Sunrise Gold Samsung Galaxy S9 | S9+ to celebrate summer and at the same time offer Samsung fans a colour option that is gender neutral and appeals to people of all ages. Samsung chose the name “Sunrise Gold” as the colour represents the magical moment when light glows across the sky when daylight breaks. We are confident that this colour will be a hit in the Malaysian market,” said Yoonsoo Kim, President, Samsung Malaysia Electronics.

The concept of Galaxy S9 and S9+ revolves around capturing everyday moments in special ways. Launched in March 2018, each colour represent a different time of the day: Midnight Black is inspired by the night; Coral Blue mimics dawn; and Lilac Purple reflects the sunset. The similar concept was applied when Samsung created the new Sunrise Gold colour edition.

The Sunrise Gold Galaxy S9 and S9+ is now available for purchase at all Samsung Experience stores and Samsung Malaysia Online Store at the recommended retail price of RM3,109 (64GB) and RM3,769 (128GB) respectively.

To know more about the Galaxy S9 and S9+, visit http://www.samsung.com/my/smartphones/galaxy-s9/.