Samsung out-of-home advertising at Duomo

As part of Samsung’s global “Open always wins” campaign[1] the takeover transforms streets, squares and transit hubs into a living canvas — placing the energy and anticipation of the upcoming Olympic and Paralympic Winter Games directly into the rhythm of city life.

Featuring Team Samsung Galaxy athlete ambassadors, the visuals celebrate the drive, resilience and openness at the heart of the Olympic and Paralympic Winter Games. The series highlights Italian athletes Jacopo Luchini (Para Snowboard), Flora Tabanelli and Miro Tabanelli (Freestyle Skiing), and Ian Matteoli (Snowboard), enjoying their precious moments on their Olympic journey with selfies captured on the Galaxy Z Flip7.

Samsung out-of-home advertising at San Babila

Running across ten key locations including Duomo di Milano, Pirelli 39, San Babila and Corso Como, the out-of-home advertising brings the excitement of winter sports beyond competition venues and into the heart of the host city. The advertising campaign runs from February 1 to February 28, with select locations including San Babila – Durini until March 15 and Duomo di Milano until March 31.

As Milano Cortina 2026 approaches, Samsung continues to pair its “Open always wins” message with local expression — opening up moments that matter and bringing people closer to the excitement of the Games.

Samsung out-of-home advertising at Porta Venezia

Locations for the out-of-home advertising:

• Duomo di Milano
• Bastioni di Porta Venezia
• Corso Como – Porta Garibaldi
• Pirelli 39
• Cadorna – Via Carducci – San Nicolao
• Via San Paolo
• Corso Venezia – Via Senato
• San Babila – Durini
• Largo La Foppa
• Palazzo Odeon

[1] First introduced at Paris 2024, the theme returns to the Olympic and Paralympic Winter Games as a reflection of Samsung’s belief that, with an open mind, anything is possible.

▲ Samsung Galaxy Z Flip7 Olympic Edition for Milano Cortina 2026.

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, unveiled the Galaxy Z Flip7 Olympic Edition[1], exclusively designed for all athletes competing at the Olympic and Paralympic Winter Games Milano Cortina 2026. Provided to almost 3,800 Olympians and Paralympians from approximately 90 countries, the special edition device will accompany athletes throughout their Games-time experience — supporting life in the Olympic Village while enabling them to capture and share meaningful moments from competition to celebration.

The Olympic Edition will be incorporated into official podium moments via the Victory Selfie, which is making its Winter Olympics debut at Milano Cortina 2026. For the first time, it will expand to team sport competitions at Olympic Games so that all participating athletes can document their moment of victory through their own lens. In addition, athletes[2] from select National Olympic Committees (NOCs) will be able to share their personal passions and spirit through the Victory Profile, a new photo series captured with the Galaxy S25 Ultra.

▲ Samsung Galaxy Z Flip7 Olympic Edition for Milano Cortina 2026.

“Athletes are at the heart of the Olympic and Paralympic Games, and for nearly 30 years Samsung has supported them as a Worldwide Partner through meaningful mobile innovation,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Since Sochi 2014, we’ve supported athletes with Olympic Editions and we’re honored to continue this commitment at Milano Cortina 2026. With Olympic Edition, athletes will be able to connect with fans and families at every unforgettable moment in their own way.”

A Special Olympic Edition To Celebrate the Olympic Winter Games 

The Galaxy Z Flip7 is an intelligent pocket-sized companion built for seamless interaction and everyday reliability. It integrates Galaxy AI with a new edge-to-edge FlexWindow, providing an effortless mobile AI experience. This intuitive, one-handed usability makes the Galaxy Z Flip7 a practical support for athletes throughout the Olympic and Paralympic Winter Games. Some key features include:

• The dual rear camera system, including 50MP Wide[3] and 12MP Ultra-Wide lens, delivering flagship-level clarity.
• Now Brief[4], which provides personalized daily updates such as reminders, calendar events and fitness summaries. It can also access health and wellness data from certain applications.
• Photo Assist[5], which brings studio-quality enhancements to images by moving, erasing or enlarging objects, adjusting angles, and filling in backgrounds with AI-powered capability.
• On-device Interpreter[6] lowers the language barrier by providing real-time translation regardless of network connection, allowing seamless communication — even in mountainous areas.

▲ Samsung Galaxy Z Flip7 Olympic Edition Package.

Adding to these features, the Galaxy Z Flip7 Olympic Edition introduces an iconic design that commemorates athletes’ participation in the Olympic and Paralympic Winter Games, as well as practical services to help enhance their experience in the Olympic Village and throughout competition.

The signature blue color covering the back glass of the device aligns with the unique style of Milano Cortina 2026, and represents the combination of Samsung’s long-standing identity and the cultural resonance of Italian azure. The color also reflects the spirit of unity and sportsmanship embodied by the Olympic Games. The custom gold metal frame symbolizes athletes’ pursuit of excellence and podium moments, as well as the brand’s aspiration for the best. The Olympic Edition device also comes with a clear magnet case with a blue circular magnet, surrounded by gold laurel leaves added as a motif of victory.

▲ Special Wallpapers and On/Off Animation for Galaxy Z Flip7 Olympic Edition.

Each device also includes special Olympic Winter Games–themed wallpaper created specifically for Milano Cortina 2026. The colorful curves represent winter sports, inspired by marks generated from the interaction between skate blades and ice surfaces. These design elements celebrate the Olympic spirit and each athlete’s passion.

Athletes can make moments with fans, family and teammates more memorable with Dual Recording, a feature that allows them to capture both what they see and their own reactions in a single shot by using the rear and front cameras at the same time. Tailored exclusively for the Olympic Edition, athletes can access Dual Recording mode simply by swiping the shooting mode within the Camera app. Athletes can also open up new and creative angles that bring the action closer using the split view by zooming in[7] on the rear-camera view, and can preview their shots in real-time directly on FlexWindow.

The Galaxy Z Flip7 Olympic Edition comes with a pre-loaded curated suite of essential apps and services to support athletes throughout Milano Cortina 2026:

▲ Galaxy Athlete Card helps athletes connect with one another and be part of a shared Olympic and Paralympic community.

• To encourage connection among athletes during their stay, the Galaxy Athlete Card experience offers a digital means for exchanging profiles, collecting cards and participating in interactive activities, helping to foster a sense of community across disciplines and delegations.
• Athletes will also receive complimentary connectivity via a 100GB 5G eSIM, along with access to digital passes and services in Samsung Wallet, developed in collaboration with Worldwide and Local Partners to facilitate their daily needs during Milano Cortina 2026. This includes Coca-Cola Free Beverage Key, which can be used at vending machines across the Villages.
• Athlete365 offers performance and mental health support while delivering key competition information. It is integrated into Galaxy AI’s Now Brief feature, keeping athletes updated with the latest Olympic Games-related news at a glance.
• Other applications — including the official Olympic Games app, IOC Hotline and PinQuest — improve day-to-day convenience in the Olympic Village while aiding athletes’ performance on and off the field of play.
• The pre-installed fitness application will enable athletes to track workouts and receive personalized training insights when using exercise equipment installed inside the Olympic and Paralympic Villages.

Marking the Moment of Victory, Together

▲ (From left) Silver medalist Baasankhuu Bavuudorj of Team Mongolia, gold medalist Natsumi Tsunoda of Team Japan and bronze medalists Shirine Boukli of Team France and Tara Babulfath of Team Sweden pose for their Victory Selfie after the women -48 kg judo competition. (Photo by Patrick Smith / Getty Images)

First introduced at Paris 2024, the Victory Selfie — powered by the Olympic Edition — allowed athletes to capture their moments of victory directly from the podium and share them from their own perspective, making moments more connected.

At Milano Cortina 2026, the Victory Selfie will make its Winter Olympics debut — and introduce a new, expanded format. For the first time, it will extend beyond individual and pair events to include wider team celebrations for Olympic Games, reflecting the collaborative nature of winter sports. Athletes can now capture and share their achievements together with teammates and instantly share them with their loved ones and fans around the world, so they can also join that life-changing moment.

Capturing the First Spark of Excitement With the Victory Profile

▲ (From left) Alex Hall, Flora Tabanelli, Gilli Kim

Athletes’ journeys extend far beyond the competition, encompassing preparation, anticipation and the emotions surrounding the Olympic and Paralympic Winter Games. To reflect this broader journey and celebrate the athlete experience, Samsung introduces the Victory Profile, a new athlete storytelling initiative developed with nine NOCs. The Victory Profile leverages curated portraits captured on the Galaxy S25 Ultra to vividly showcase each athlete’s unique passion and individuality.

The Victory Profile adds a new perspective to the Winter Olympics experience by highlighting moments beyond the podium and providing athletes with a personal keepsake that reflects their journey, as well as their unique personalities. The initial project will start with approximately 490 athletes from France, Germany, Italy, Korea, Norway, the Netherlands, Sweden, the U.K. and the U.S.

Helping Shape the Future Games-Time Experience

Samsung will continue to use its mobile innovation to open up the Olympic and Paralympic Games to fans around the world, making every moment feel more connected. Through its devices and athlete-centered experiences, Samsung is creating new ways for athletes to share their journeys — from preparation to the podium — while bringing fans closer to the moments and people that define the Olympic and Paralympic Games.

The Galaxy Z Flip7 Olympic Edition will be distributed at Olympic Villages across six cities, starting on January 30^th. The Samsung Open Station will also offer on-site professional customer service to help athletes activate devices, transfer data and receive general technical support.

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For nearly 30 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and to help shape the digital future of the Olympic Games for Milano Cortina 2026 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will help to change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

[1] Galaxy Z Flip7 Olympic Edition is not for sale.

[2] Victory Profile is offered only to those athletes from 9-NOCs who were willing to participate the program. This photo program is not an official collaboration with the IOC.

[3] 50 MP resolution is available on Galaxy Z Flip7’s rear wide camera only.

[4] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung mobile devices must be synchronized with the Samsung digital health platform. The result is for your personal reference only and is not intended for medical purposes.

[5] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary. Supported languages include Korean, English, French, German, Italian, Spanish, Portuguese, Chinese, Japanese, Polish, Hindi, Thai, Vietnamese, Russian, Bahasa Indonesia, Arabic, Dutch, Swedish, Turkish, Romanian, Filipino, and Gujarati.

[7] Dual Recording zoom-in feature supports up to 10x.

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, unveiled a new roster of Team Samsung Galaxy athletes for the Olympic and Paralympic Winter Games Milano Cortina 2026. The new team brings together 68 athletes across 17 countries, representing both Olympic and Paralympic sports. Each member of Team Samsung Galaxy was selected for their personal journey — one that embodies openness both on and off the field of play.

Bringing “Open always wins” to the Road to Milano Cortina 2026

The athletes will share their journeys on the road to the Olympic and Paralympic Winter Games and help deliver Samsung’s central message for Milano Cortina 2026, “Open always wins”. First introduced at Paris 2024, the theme returns to the Olympic and Paralympic Winter Games as a reflection of Samsung’s belief that, with an open mind, anything is possible. Team Samsung Galaxy will deliver this message to fans around the world by sharing personal stories that reflect how openness guides their lives and careers.

“Athletes and fans are at the heart of the Olympic and Paralympic Games, and Samsung is proud to help bring them closer together and make moments more connected—from how athletes share their journeys to how fans experience the Olympic and Paralympic Games,” said Sophia Kim, VP and Head of Experience Marketing Group, Mobile eXperience (MX) Business at Samsung Electronics. “Together with Team Samsung Galaxy, we will open up new perspectives and infinite possibilities throughout the Games, that is our message ‘Open always wins’ to the fans and communities.”

Athletes Who Bring Openness to Life

With a strong presence across nine key disciplines—including snowboarding, speed skating, skiing, bobsleigh and cross-country skiing—sports that embody creativity, expression and performance under pressure, the Team Samsung Galaxy roster represents the diversity of winter sports.

<Alysa Liu>

For Milano Cortina 2026, Team Samsung Galaxy includes Olympic freestyle skiing champion Alex Hall (USA), freestyle skier siblings Miro and Flora Tabanelli (ITA), innovative performer of world-first snowboarding tricks Ian Matteoli (ITA), multiple-time short track speed skating World Champion and Olympic medalist Minjeong Choi (KOR), Freestyle skiing World Champion Zoe Atkin (GB), and two-time snowboarding Olympic gold medalist Anna Gasser (AUT). In alpine skiing, Arthur Bauchet (FRA) holds multiple Paralympic and World Championship titles, while Adam Žampa (SVK) brings depth of experience on the international stage. Team Samsung Galaxy for Milano Cortina 2026 also boasts figure skating elites including World Champion Alysa Liu (USA) and two-time World Champion Ilia Malinin (USA).

Across sports and borders, each Team Samsung Galaxy athlete brings the spirit of openness to life in their own personal way. Shaped by their creativity, resilience and a willingness to explore what’s possible, their journeys extend beyond competition to inspire fans around the world—demonstrating how an open mindset can influence not only performance, but everyday life, on and off the road to Milano Cortina 2026.

For Ian Matteoli, openness is expressed through bold creativity. One of Italy’s brightest young snowboarders, he made history as the first rider to land a frontside 2160 in competition—a moment that showcased both technical mastery and an open, fearless approach to progression. Raised in a snowboarding family, his journey has been shaped by a determined comeback from serious injury fighting his way back to top form. As part of a generation that views the sport as both performance and lifestyle, Ian bridges snowboarding and skateboarding, carrying an open mindset as he represents his country at Milano Cortina 2026.

“Snowboarding has always been part of my life as more than just a sport. It’s a way of expressing who I am,” said Ian. “After my injury, I changed how I approached snowboarding and life, pushing myself to come back stronger, more creative and more connected to why I love this sport. Representing Italy on home soil is incredibly special, and having the support of Samsung motivates me to keep pushing creatively.”

<Mike Schultz>

For Mike Schultz, openness is expressed through reinvention and resilience. After a life-changing accident, he rebuilt his athletic journey by staying open to new ways of thinking, training, and creating—transforming challenges into opportunity by engineering his own prosthetic to return to elite competition. Through an open mindset grounded in creativity and adaptability, Mike continues to evolve his approach to performance and recovery, winning three Paralympic medals and multiple World Championship titles. His story shows how openness can turn adversity into purposeful progress.

“If it wasn’t for creativity, I wouldn’t be where I am today. After my accident, I had to completely reimagine how I trained and recovered. Staying open to new ideas and using technology to better understand my body helped me rebuild with confidence,” said Mike. “It’s surreal to be part of Team Samsung Galaxy, given how tools like digital health platform have supported my progress, allowing me to train smarter and keep moving forward as an athlete.”

<Alex Hall >

Alex Hall diversified his career path by establishing a ski film brand that documents urban and backcountry skiing. Raised in Zurich before moving to Park City, he grew up across two continents and brings a global perspective to freestyle skiing that blends technical precision with artistic expression. Off the slopes, his pioneering mindset carries over into filmmaking, where he draws inspiration for his new tricks while avoiding mental fatigue. His ability to blend sports, art, and storytelling makes him one of the most creative voices in freestyle skiing today.

“I’m proud to be part of Team Samsung Galaxy and represent a brand that brings athletes and communities together on a global scale,” said Alex. “To me, there are no limits in sports. Everyone can express themselves in their own way, and Samsung empowers us to do this on and off the snow with its technology.”

<Minjeong Choi>

Minjeong Choi expresses openness by inspiring young short track speed skaters through her own experiences. As a double Olympic champion in Women’s 1,500m and multiple world record holder in speed skating, her story of sustained excellence under pressure—and a constant willingness to evolve—opens up new perspectives for future generations. Admired for her leadership, her passion to continuously adjust, learn and lead reflects how openness fuels longevity and performance as an elite athlete.

“I’m happy to rejoin Team Samsung Galaxy after the Olympic Winter Games Beijing 2022,” said Minjeong. “Team Samsung Galaxy has always inspired people to open up more possibilities through sport. At the Olympic Winter Games Milano Cortina 2026, I will continue creating a positive impact with Team Samsung Galaxy.”

Continuing the Journey to Milano Cortina 2026

With Team Samsung Galaxy, Samsung reaffirms its long-standing commitment to the Olympic and Paralympic Movement. As the world looks ahead to Milano Cortina 2026, Samsung will spotlight authentic athlete stories that go beyond results alone—reinforcing openness as a value that connects athletes, fans and communities around the world through technology. Additional information on “Open always wins” and Samsung’s support for the Olympic Winter Games will be released as the Road to Milano Cortina 2026 continues.

Team Samsung Galaxy for Milano Cortina 2026:

1. Zoe Atkin (United Kingdom), Freestyle Skiing
2. Amedeo Bagnis (Italy), Skeleton
3. Corrado Barbera (Italy), Alpine Skiing
4. Elia Barp (Italy), Cross-country Skiing
5. Marta Bassino (Italy), Alpine Skiing
6. Arthur Bauchet (France), Para Alpine Skiing
7. Giacomo Bertagnolli (Italy), Para Alpine Skiing
8. Federica Brignone (Italy), Alpine Skiing
9. Gaon Choi (South Korea), Snowboard
10. Minjeong Choi (South Korea), Short Track Speed Skating
11. Giorgia Collomb (Italy), Alpine Skiing
12. Stefania Constantini (Italy), Curling
13. Elena Curtoni (Italy), Alpine Skiing
14. Renè de Silvestro (Italy), Para Alpine Skiing
15. Lara Della Mea (Italy), Alpine Skiing
16. Simone Deromedis (Italy), Freestyle Skiing
17. Leonardo Donaggio (Italy), Freestyle Skiing
18. Roland Fischnaller (Italy), Snowboard
19. Arianna Fontana (Italy), Short Track Speed Skating
20. Loris Framarin (Italy), Snowboard
21. Giovanni Franzoni (Italy), Alpine Skiing
22. Ralfs Freibergs (Latvia), Ice Hockey
23. Jole Galli (Italy), Freestyle Skiing
24. Anna Gasser (Austria), Snowboard
25. David Ghiotto (Italy), Speed Skating
26. Tommaso Giacomel (Italy), Biathlon
27. Renārs Grantiņš (Latvia), Bobsleigh
28. Daniel Grassl (Italy), Figure Skating
29. Alex Hall (United States), Freestyle Skiing
30. Jakub Hroneš (Czech Republic), Snowboard
31. Daeheon Hwang (South Korea), Short Track Speed Skating
32. Alex Insam (Italy), Ski Jumping
33. Gilli Kim (South Korea), Short Track Speed Skating
34. Marcus Kleveland (Norway), Snowboard
35. Tess Ledeux (France), Freestyle Skiing
36. Alysa Liu (United States), Figure Skating
37. Nicola Liviero (Italy), Snowboard
38. Zrinka Ljutić (Croatia), Alpine Skiing
39. Jacopo Luchini (Italy), Para Snowboard
40. Ilia Malinin (United States), Figure Skating
41. Valentina Margaglio (Italy), Skeleton
42. Ian Matteoli (Italy), Snowboard
43. Txema Mazet-Brown (United Kingdom), Snowboard
44. Annika Morgan (Germany), Snowboard
45. Dominik Paris (Italy), Alpine Skiing
46. Anna Pezzetta (Italy), Figure Skating
47. Federico Pellegrino (Italy), Cross-country Skiing
48. Emanuel Perathoner (Italy), Snowboard
49. Manon Petit-Lenoir (France), Snowboard
50. Laura Pirovano (Italy), Alpine Skiing
51. Sára Pónya (Hungary), Cross-Country Skiing
52. Jongun Rim (South Korea), Short Track Speed Skating
53. Matteo Rizzo (Italy), Figure Skating
54. Marta Rossetti (Italy), Alpine Skiing
55. Suzanne Schulting (Netherlands), Speed Skating
56. Mike Schultz (United States), Para Snowboard
57. Arianna Sighel (Italy), Short Track Speed Skating
58. Petro Sighel (Italy), Short Track Speed Skating
59. Bart Swings (Belgium), Speed Skating
60. Flora Tabanelli (Italy), Freestyle Skiing
61. Miro Tabanelli (Italy), Freestyle Skiing
62. Deniss Vasiļjevs (Latvia), Figure Skating
63. Lisa Vittozzi (Italy), Biathlon
64. Leon Vockensperger (Germany), Snowboard
65. Walter Wallberg (Sweden), Freestyle Skiing
66. Dorothea Wierer (Italy), Biathlon
67. Michał Woźniak (Poland), Figure Skating
68. Adam Žampa (Slovakia), Alpine Skiing

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For nearly 30 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Milano Cortina 2026 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

Samsung’s central message for Paris 2024 is “Open always wins,” which articulates the belief that with an open mind, every new experience becomes a meaningful achievement — a sentiment embodied by the athletes competing at the Paralympic Games. Samsung will celebrate the open-mindedness and resilience demonstrated by Paralympians, harnessing its latest mobile technology to open up new experiences and possibilities for athletes, fans, and the rest of the world, during the Paris 2024 Paralympic Games.

“Samsung has been a Paralympic Games partner for almost two decades, and as committed supporters of the Paralympic Movement, we’re proud to help deliver the best possible Games-time experience for athletes, fans, spectators and volunteers at the Paris 2024 Paralympic Games with our latest mobile technology,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It is an honor to bring fans across the world closer to their favorite Paralympians, their stories and uncompromising spirit, as they forge new paths and inspire greatness.”

Continued Support of the Paralympic Movement

Samsung’s support of the Paris 2024 Paralympic Games follows an 18-year partnership which began at the Torino 2006 Paralympic Winter Games. During this time, Samsung has used its mobile technology to engage and inspire fans and supporters while raising awareness of the Paralympic Movement. The “Dialogue in the Dark” demonstration at Sochi 2014 saw visitors at the Galaxy Studio Olympic Park experience a day in the life of a visually impaired person to help visitors understand the challenges they can experience from their perspective. Similarly, at PyeongChang 2018 Paralympic Winter Games, visitors at the Samsung experience space were able to try the Relúmĭno feature in conjunction with Samsung Gear VR, which helped those with low vision see the world more clearly. Samsung will continue to promote sporting excellence and shared values embodied by Paralympic athletes through its ongoing support of the Paris 2024 Paralympic Games.

Championing Team Samsung Galaxy Trailblazers

For the Paris 2024 Paralympic Games, Samsung has been supporting its roster of Team Samsung Galaxy athletes. The team of trailblazers, who were selected due to their impact on and off the field of play, includes French blind footballer and Olympic Torchbearer Yvan Wouandji and Paralympians Johannes Floors (para athletics, Germany), Madison De Rozario (para athletics, Australia), Ugo Didier (para swimming, France), Hee-jin Kim (goalball, Korea), Kadeena Cox (para cycling and para athletics, Great Britain) and Desirée Vila (para athletics, Spain). The athletes shared their sentiments regarding Samsung’s support:

• Ugo Didier: “The Paris 2024 Paralympic Games are particularly special, taking place in my home country. Beyond the competition, I want to show that with enough dedication, everyone can compete in sporting events and achieve world-class performances regardless of disability, so I’m grateful to be working alongside Samsung to share this message.”

• Madison De Rozario: “Technology is playing a significant role in our entire movement of sport. To make a tangible impact on fans and people, you need to be able to connect with them to truly learn who they are and for them to know who you are. It’s an honor to be supported by Samsung as I go into my fifth Paralympic Games to bring people around the world closer to the Paralympic Movement.”

• Johannes Floors: “To be a successful Paralympian, determination is vital, but it also requires honest self-reflection, the ability to take criticism, meticulous engineering and open-mindedness to try the new and innovative approaches that ultimately set you up for success. I’m delighted to be working with Samsung, who share these values and reflect them in their own innovation.”

Additionally, Samsung released its film Voices of Galaxy, which spotlights Johannes Floors’ story — his motivation, determination, and passion to make an impact on next generation — in May.

Harnessing the Latest Technology for an Unforgettable Games-Time Experience 

To enhance the athlete experience, Samsung is providing nearly 5,000 Galaxy Z Flip6 Olympic Edition smartphones to Paralympians competing in the Games. The exclusive edition features a suite of built-in services and apps to help athletes to enjoy Paris and navigate every aspect of their Games-time experience with ease. The Galaxy Z Flip6 Olympic Edition supports the latest Galaxy AI features — as well as accessibility features — ensuring all Paralympians have the best experience possible.

Interpreter[1], which instantly translates live conversations, will allow all Paralympians to connect with fellow athletes from around the world. Bixby Vision for Accessibility, which gives audio descriptions of images and user surroundings, and Relúmĭno outline, which enhances the screen’s contrast and brightness or sharpens image outlines to increase visibility, allowing athletes with low vision to seamlessly navigate competition venues and stay connected with fans following their Paris 2024 journey.

Opening Up Fan Experiences To Put the Paralympic Spirit in Motion

The start of the Paralympic Games also marks the next wave of the popular Samsung Olympic Games Pin Collection, taking place at the fully accessible Olympic rendezvous @ Samsung pop-up experiences at Champs-Elysees 125 and Square Marigny in Paris. Fans of the Paralympic Games can participate in Galaxy AI experiences to complete their collection of 16 specially-designed pins, including four that represent Paralympic sports — blind football, para athletics, wheelchair basketball and wheelchair tennis — to receive a new Galaxy Z Flip6 and a chance to win a round-trip package for two to attend Milano Cortina 2026. Fans will also have the opportunity to participate in an interactive journey through Samsung’s rich heritage around the Olympic and Paralympic Games and try out the latest Galaxy technology for themselves at the sites. In addition, Samsung plans to conduct a series of events and appearances at its Olympic^TM Rendezvous @ Samsung pop-up experience sites throughout the Games to bring fans face-to-face with their favorite Paralympic athletes.

Fans and visitors can celebrate the Games and get closer to Samsung’s latest technology at the Olympic^TM rendezvous @ Samsung sites, open throughout the duration of the Paris 2024 Paralympic Games:

• The Olympic^TM rendezvous @ Samsung | Square Marigny will be re-opened on August 29 from 10 a.m. to 10 p.m. until September 8.
• The Olympic^TM rendezvous @ Samsung | Champs-Élysées 125 is open from 10 a.m. to 8 p.m. from Monday to Saturday and 11 a.m. to 8 p.m. on Sundays until October 31.

▲ Wheelchair Basketball players from Team France share a group selfie after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ (From left) Boccia players from Team Korea Sunhee Kang and So Yeong Jeong, Wheelchair Rugby player from Team Denmark Kurt Busk, International Paralympic Committee President Andrew Parsons, and Wheelchair Basketball player from Team France Jordan Luce pose together at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Archers from Team France share a group selfie after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Wheelchair Basketball players from Team Germany Svenja Mayer (left) and Mareike Miller (right) pose together with their new Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Paralympic athletes from Team Korea pose together for a group picture after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Sitting Volleyball players from Team Slovenia pose together for a group picture after picking up their Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ Wheelchair Tennis player from Team South Africa Alwande Sikhosana receives his Samsung Galaxy Z Flip6 Olympic Edition at the Samsung experience pop-up space at the Olympic and Paralympic Village.

▲ (From left) Sitting Volleyball players from Team Brazil Anderson Rodrigues dos Santos and Daniel Yoshizawa pose with Javelin Thrower from Team Cabo Verde Marilson Fernandes Semedo at the Samsung experience pop-up space at the Olympic and Paralympic Village.

About Samsung’s Involvement in the Paralympic Games

Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from the Torino 2006 Paralympic Winter Games, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to LA 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

[1] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.

From the Galaxy Z Flip6 Olympic Edition — provided to competing athletes at the Olympic and Paralympic Games Paris 2024 — to interactive programs at the Olympic rendezvous @ Samsung pop-up experiences, Samsung’s innovative technology created connections and fostered more meaningful communication among athletes and fans in Paris every day.

One standout Galaxy AI feature in the new Galaxy Z Fold6 and Galaxy Z Flip6 instantly translates real-time conversations and offers live translations when users speak face-to-face through the unique dual screens on the foldables. Since the start of the Olympic Games, the Interpreter feature in Galaxy devices opened up the City of Light and helped athletes, volunteers and visitors chat with each other.

“I travel a lot, and sometimes there is a language barrier,” said Team Samsung Galaxy member Wilma Anna Helena Murto (Athletics, Finland) who tested Interpreter when visiting Olympic rendezvous @ Samsung | Village Plaza alongside many other athletes. “This really makes a difference.”

“Same! I travel every month to many countries where people speak different languages,” added fellow Team Samsung Galaxy member Alessandro Mazzara (Skateboarding, Italy). “I will use it for sure.”

▲ (From left) Team Samsung Galaxy members Alessandro Mazzara of Team Italy and Wilma Anna Helena Murto of Team Finland test out Interpreter on Samsung Galaxy Z Flip6.

▲ (From top to bottom) Tyler Bindon of Team New Zealand and Claudio Stecchi of Team Italy experience Interpreter on Samsung Galaxy Z Flip6.

▲ (From top to bottom) Zorana Arunovic of Team Serbia and Jae-Kyung Lee of Team Republic of Korea try out Interpreter on Samsung Galaxy Z Flip6.

Fans across Paris — who have been lining up at Olympic rendezvous @ Samsung at Champs-Elysees 125 and Square Marigny to experience the latest Galaxy devices — agreed as well.

“I can see how helpful the translation feature would be,” said Josefine Christoffersen, a visitor from Sweden who speaks Swedish and English. Since arriving on the 3^rd of August, she enjoyed meeting people from all over the world at her first visit to the Olympic Games.

So far, Christoffersen has cheered on her favorite athletes while watching athletics, beach volleyball and handball. On the 6^th of August, she tried her hand at the Samsung Olympic Games Pin Master Challenge at Olympic rendezvous @ Samsung | Square Marigny.

▲ Visitor Josefine Christoffersen poses at Olympic rendezvous @ Samsung | Square Marigny.

Siqi Chen, a student from China, has been living in France for five years. She visited Olympic rendezvous @ Samsung | Champs-Elysees 125 to check out the latest Galaxy AI innovations.

“Since moving to France, I’ve been traveling all around Europe and visiting lots of other countries,” said Chen who speaks Chinese, English and French. “Interpreter is very helpful and convenient in these moments — when I visit Spain, for example, I can speak Spanish using Galaxy AI!”

▲ Student Siqi Chen tests out Interpreter on Samsung Galazy Z Flip6 at Olympic rendezvous @ Samsung | Champs-Elysees 125.

Kenny Goma, a Samsung promoter at Olympic rendezvous @ Samsung | Champs-Elysees 125, has been engaging with fans and visitors from around the world. Originally from Martinique, he has been living in Paris for 12 years and worked at the pop-up experience since it opened in early May.

“People have been impressed when I show them the cover screen,” said Goma. “Even if it’s hard for them to hear, they can read the translation on the screen which is so helpful. They don’t even have to be connected to the network. They immediately recognize the impact, and it’s one of the most popular features here at the pop-up experience.”

▲ Samsung promoter Kenny Goma demonstrates interprefer for visitors at the Olympic rendezvous @ Samsung | Champs-Elysees 125.

The benefits of Galaxy AI made a difference for the thousands of volunteers who helped ensure the Paris 2024 Olympics was a smooth and fun experience for all. Emmanuel Mantilla Jr. from the Philippines has been in Paris since July 25 to volunteer at the Olympic Games for the first time.

“My first few days here were a little overwhelming because even though I speak several languages, I don’t speak French,” said Mantilla Jr. who had been stationed at Saint-Quentin-en-Yvelines. “People thought maybe I couldn’t help them.”

“But Interpreter has been so helpful — not only for communicating with visitors but also with my fellow volunteers. I’ve been using the feature on my Galaxy S24 Ultra with many of the French colleagues in my volunteer group, and we all love it,” he added.

▲ Paris 2024 Volunteer Emmanuel Mantilla Jr. explains how he has been using Interpreter to communicate with fellow volunteers.

“There are always a lot of tourists in Paris, particularly on the Champs-Elysees,” said Goma. “But there are even more people here for the Olympic Games. This is the perfect opportunity to showcase Galaxy AI’s live translation capabilities, especially for all the visitors who don’t speak French. Now, they can celebrate together — whether at the Olympic Games or in everyday life.”

▲ Visitors line up to experience the latest Galaxy AI innovations at Olympic rendezvous at Samsung | Champs-Elysees 125.

The Paris 2024 Olympics isn’t just about competition — it’s about celebrating humanity and bringing the world together. Samsung made this Olympic experience truly unforgettable through connections that are stronger and more seamless than ever.

Highlighting Samsung’s latest technology and Olympic activations, Olympic rendezvous @ Samsung | Village Plaza is a space for Team Samsung Galaxy members to create lifelong memories with friends and fellow competitors.

Through the “Travel with Galaxy AI” program, athletes from different countries communicated easily with one another and fans around the world using Galaxy AI’s translation features. Meanwhile, Galaxy AI helped the athletes create awesome portraits by resizing, repositioning and removing unwanted objects from pictures on their new Galaxy Z Flip6 Olympic Edition.  In addition, the athletes traded Samsung Olympic Games pins collected by participating in various missions and quizzes.

“I had so much fun making memories with the Team Samsung Galaxy members inside this space and using Galaxy AI features to communicate in new ways,” said Jagger Eaton.

“Meeting my fellow Team Samsung Galaxy members and communicating without language barriers thanks to Galaxy AI was amazing,” said Yu-bin Shin. “I loved making memories with them during the Olympic Games in Paris.”

▲ (From left) Team Samsung Galaxy members Richard Tury of Team Slovakia, Carlos Yulo of Team Philippines, Jagger Eaton of Team USA and Barbora Seemanová of Team Czechia at the Olympic rendezvous @ Samsung | Village Plaza. (Photo by Getty Images / Samsung)

(From left) Team Samsung Galaxy members Yu-bin Shin of Team Republic of Korea, Viktor Axelsen of Team Denmark and Alejandra Orozco of Team Mexico pose for a selfie. (Photo by Getty Images / Samsung)

▲ (From left) Team Samsung Galaxy members Alessandro Mazzara of Team Italy and Wilma Anna Helena Murto of Team Finland pose for a selfie. (Photo by Getty Images / Samsung)

▲ (From left) Team Samsung Galaxy members and fellow street skateboarders Jagger Eaton of Team USA and Richard Tury of Team Slovakia compare their scores from the skateboarding mobile game on the new Galaxy Z Fold6. (Photo by Getty Images / Samsung)

▲ (From top to bottom) Team Samsung Galaxy members Se-young An of Team Republic of Korea, Jagger Eaton of Team USA and Wilma Anna Helena Murto of Team Finland pose with the customized Flipsuit Case.

▲ Team Samsung Galaxy member Alejandra Orozco of Team Mexico shows off her new pins celebrating Samsung’s Olympic and Paralympic heritage. (Photo by Getty Images / Samsung)

▲ (Right) Team Samsung Galaxy member Se-young An of Team Republic of Korea and a friend enjoy the “Travel with Galaxy AI” experience. (Photo by Getty Images / Samsung)

▲ (From left) Team Samsung Galaxy members Richard Tury of Team Slovakia and Jagger Eaton of Team USA discover how Galaxy AI can turn basic sketches into epic artwork on the latest Galaxy Z Fold6. (Photo by Getty Images / Samsung)

One of the most popular tourist destinations in the world, Paris mesmerises travelers with its endless wonders for many days on end. But for 17 days this year, the city commands the attention of the world for very different reasons. Hope, unity and anticipation permeates the air of Paris this year, as hundreds of thousands flock to the city of love and light for the Olympic Games, eager to aid their nations’ representatives in spirit as they compete for the glory that is gold.

To the global tune of millions chanting in unison towards one common goal, Samsung brought forth its ethos of “Open Always Wins”, where Samsung shares the belief that open-mindedness can lay the bedrock to new experiences and perspectives that can birth meaningful achievements and infinite possibilities. Thus, the Olympic Games Paris 2024 became an open cultural moment, bringing the world’s athletes and its millions of supporters together with the cutting-edge in wireless technology.

Join Samsung as we zoom in on one such supporter making her journey to Paris, excited to play her own part in the Olympic Games. Shu Faye, gaming personality and social media influencer, makes her way to the Olympic Games, taking in the sights of the city with her Galaxy Z Flip6.  With the help of Galaxy AI, Shu Faye navigates the city, using Circle to Search with Google to find iconic spots, Interpreter to find out where the best food is from locals, and the FlexCam and Photo Assist to find great shots that show off the beauty of Paris.

▲ Shu Faye navigating the streets of Paris with her Samsung Galaxy Z Flip6

▲ Shu Faye using Interpreter to find out where the best eats are from the locals

Along the way, Shu Faye meets up with Bertrand Rhodict Lises, the Flag Bearer of Malaysia in the Olympic Games. Bertrand, who is just 19 years old, brims with potential as he made his professional debut in diving last year and surprised many with his qualification to the Olympic Games this year.

A part of Team Samsung Galaxy, Bertrand makes an impact on and off the field. Not only representing a nation, he represents the ferocity and confidence of Gen Zs, their unfaltering ability to make a difference and carry a nation’s hopes and dreams for the future. Embodying the spirit of Open Always Wins, Bertrand intends to make a mark in diving as well, a symbol of the belief that the possibilities of new experiences are limitless and we can achieve anything, anywhere. Shu Faye sits down with him on the Parisian streets for a chat.

When the first time Olympic Games qualifier received the news, he took it coolly: “I was still processing the fact that I am qualified and the reality hits hard now that I’m here in Paris.” The road to the Olympic Games were a long one for Bertrand, but he is thankful for the opportunity to represent his country: “It was a tough journey as I had to be away from my family to go to an intensive training camp in China for two months, but I am thankful that I am qualified and finally here.” When asked if he made any friends during his time at the Olympic Games, Bertrand said: “With the help of Interpreter, it was easy to get to know some friends from other nations.”

▲ (Top and bottom picture) Shu Faye and Bertrand commemorating their meeting through a selfie with the Galaxy Z Flip6

Watch Shu Faye’s full journey to the Olympic Games and more of her conversation with Bertrand here:

For more information on the Galaxy Z series, please visit:

• Galaxy Z Fold6: https://www.samsung.com/my/smartphones/galaxy-z-fold6/
• Galaxy Z Flip6: https://www.samsung.com/my/smartphones/galaxy-z-flip6/

▲ Concorde: 288 Boulevard St-Germain, 75006 Paris

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, today unveiled a new art campaign created by legendary French photographer Raymond Depardon and his son, director and photographer Simon Depardon. The campaign, which is called “Olympic Games Instants Shared #withGalaxy,” is now live across the city of Paris and contains captivating imagery that offers a new perspective to the power of sport. It is one of many ways Samsung is helping to bring the spirit of the Olympic and Paralympic Games to life in the host city as the countdown to Paris 2024 continues.

As a photographer and filmmaker, Raymond Depardon has captured some of the most iconic images of the century, including portraits of the athletes in Olympic competition between 1964 and 1980. The new campaign, which was developed in collaboration between Samsung and the City of Paris, pays homage to Raymond’s renowned work and represents a passing of the torch — as Raymond’s iconic black-and-white, archival imagery is exhibited alongside new imagery from his son Simon, who focused his lens on some of the newest Olympic Games and Paralympic Games disciplines.

The series of images features Team Samsung Galaxy athletes; Sarah Bee (Breaking), Aurelien Giraud (Skateboarding), Mejdi Schalck (Sport Climbing) and Yvan Wouandji (Blind Football) and is currently being showcased at nine iconic Parisian landmarks and city sites including Rue du Louvre, Pont de la Concorde and Rue des Pyramides, until early September 2024.

▲ Pyramides: 187 Rue St-Honoré, 75001 Paris

“I was thrilled to participate in this project because it is the first time ever that my photos are being displayed alongside my father’s,” said Simon Depardon. “The artwork not only features four incredible French athletes playing their sports, but also I wanted to show each athlete’s human character by taking portraits of them at the same time,” Depardon added. “The performance capabilities of the Galaxy S24 are outstanding, and opened up so many opportunities for us to create something that fits in artistically with the city.”

From June 24 through September 8, 2024, fans are invited to participate in the campaign by sharing messages of support for Team Samsung Galaxy via a QR code featured on each image. The messages will be shown at Samsung’s Olympic rendezvous @ Samsung | Champs-Elysees 125 and Village Plaza, Samsung’s athlete lounge within the Olympic and Paralympic Village, during the Olympic and Paralympic Games.

“The mission of the Olympic and Paralympic Games is to bring the world together in a spirit of openness,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Through our collaborative campaign with Raymond and Simon Depardon, Samsung is utilizing innovative Galaxy technology to write another chapter in the near 40-year story of supporting the best ideals that the Olympic and Paralympic Games have to offer.”

Additional locations for the campaign’s 10 images – comprising two of Raymond Depardon’s legendary photos and eight new images from Simon Depardon – are located at Gare de L’Est, Quartier Saint-Germain, Porte d’Orléans, Stade de France, Rue Vieille du Temple, and Opéra.

For more information, visit https://withgalaxy.galaxyexperienceparis.com/en.

▲ Saint-Germain: 51 Rue Bonaparte, 76006 Paris

▲ 29 Boulevard Romain Rolland, 92120 Montrouge

Locations for ‘Olympic Games Instants Shared #withGalaxy’

• 187 Rue St-Honoré, 75001 Paris
• 288 Boulevard St-Germain, 75006 Paris
• 13 Rue du Louvre, 75001 Paris
• 33 Avenue Jules Rimet, 93200 Saint-Denis
• 36 Avenue de l’Opéra, 75004 Paris
• 29 Boulevard Romain Rolland, 92120 Montrouge
• 95 Rue Vieille du Temple, 75004 Paris
• 51 Rue Bonaparte, 76006 Paris
• 117 Rue du Faubourg Saint-Martin, 75010 Paris

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

Sunny’s openness to change helped make her dream a reality. As risky as it may have been, she followed her passion, opened herself to new possibilities and didn’t let anything stand in her way. Breaking is a sport built on self-expression, creativity and community. And it defies limits and expectations, just like Sunny.

On the Road to Paris 2024, as she gets set to represent Team USA at the first-ever Olympic breaking competition in Paris, Sunny is staying open to every possibility, bringing joy to the sport and her journey, and working to inspire others to break limits for themselves.

He started out watching his heroes on social media, who inspired him to compete with them one day. As intimidating as it was, he never set limits for himself and that’s what got him to where he is today, on the Road to Paris 2024.

Mejdi quickly realized that climbing is like anything else in life: there are no ceilings and it’s full of possibilities. Anyone can make it to the top if they stay open to the infinite paths in front of them. He also believes people should always stay open to sharing and learning from others, even those they might be competing with.

Now, Mejdi wants to inspire everyone to always keep an open mind and never set limits for themselves.