The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organized by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognized with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, as well as advanced heat pump drying technology that reduces drying time by up to 60%[1] and energy consumption by up to 75%.[2]

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech and Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — the first AI chipset built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust color for wall tone, enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users to Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionaility for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimized Galaxy AI for larger screens, maximizing the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees

Bespoke AI Washer[3] – precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,[4] the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%[5] Bespoke AI Washer, revealed at IFA 2024.

Bespoke AI Jet Ultra – featuring a suction power of 400W[6] while reducing overall weight, it is the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognizes floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher[7] – equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analyzing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling[8] – utilizes two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognize up to 37 fresh food items and 50 processed foods.[9] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.[10]

Bespoke AI WindFree – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyzes user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.[11]

Micro RGB – the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-color local dimming. It also achieves 100% of the BT.2020 color gamut and has earned VDE certification for its Micro RGB precision color.

Odyssey 3D – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects[12] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE – a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalized information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Buds3 FE – brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

For more information, please visit: https://news.samsung.com/my/

[1] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser  = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

[2] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.

 Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents

[3] Product availability may vary according to region.

[4] Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.

[5] Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than A energy efficiency class limit requirement under Regulation (EU) No 2019/2014.

[6] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognized as the most powerful in the world as of the release date of the press release.

[7] Product availability may vary according to region.

[8] Product availability may vary according to region.

[9] As of April 2025, AI Vision Inside can recognize 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

[10] A Wi-Fi connection and Samsung account are required.

[11] A Wi-Fi connection and Samsung account are required.

[12] 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.

Samsung Newsroom sat down with Wonki Kim from Lifestyle Team, Seongwon Seo from Picture Quality Solution Lab and TJ Kim from Future Planning Group of Visual Display Business at Samsung Electronics to hear about the characteristics and development of The Freestyle 2^nd Gen.

No Compromise for ‘Smart Edge Blending’

Smart Edge Blending is one of the biggest upgrades in The Freestyle 2^nd Gen. The feature seamlessly merges projections from two The Freestyle devices to create a large screen for pictures and videos. By connecting the two devices to the SmartThings app and synchronizing the video output with a photo of the projected screens, users can enjoy a full-screen experience from anywhere.

“Edge-blending is a sophisticated technology that usually requires dedicated hardware and software to manually control each pixel,” said Seongwon Seo. “In line with the easy-to-use concept of The Freestyle, we engineered Smart Edge Blending to help first-time users easily blend screens wirelessly, without a dedicated device or help from an expert.”

▲ Smart Edge Blending can be used through the SmartThings app.

When Smart Edge Blending is activated, the connected smartphone will engage with The Freestyle portable projectors in real time. Content sync and adjustment processes take place automatically via communication between the devices. “Screen alignment can easily be done using the SmartThings guide when a user captures a picture of the projected screen. The analytic algorithm will analyze the span and overlap of the patterns at eight main points on the setup screen and then adjust the projection on each device,” he explained.

▲ The Freestyle 2nd Gen with Smart Edge Blending on display at IFA 2023

Smart Edge Blending was born out of user pattern analysis. “We found that consumers tend to use The Freestyle as a highly portable personal screen in whatever space they are in — whereas the living room TV would be for fixed, communal use. In fact, there were many cases where single households would purchase several projectors,” said TJ Kim. “When you have more than one device, why not combine them?”

By connecting The Freestyle devices, users can enlarge their screen by up to 160 inches and enjoy a 21:9 screen ratio with no further manual adjusting. Speaker capacity is doubled and intensified with the choice of dedicating the left and right stereo sound output to each device to create a more immersive audio experience.

▲ (From left) TJ Kim from Future Planning Group and Seongwon Seo from Picture Quality Solution Lab

“What’s charming about Smart Edge Blending is that it can be expanded not just horizontally but vertically as well,” said Seo. “This feature is even more useful with the rise of vertical content such as Instagram Reels and YouTube Shorts. Most consumers are used to viewing ultra-large horizontal content at movie theaters but are not quite familiar with ultra-large vertical content. But it’s actually quite nice once you try it.”

Nonetheless, there were challenges during development. The original plan was to only support still images, since video requires extensive computing power and real-time alignment. In early stages, the setup also required a high-resolution picture of the projection as well.

▲ Seongwon Seo from Picture Quality Solution Lab explains how the complex Smart Edge Blending technology was built for anyone.

“It is an extremely difficult task to get two wireless devices to continuously be in sync. While The Freestyle development first started with still images, we couldn’t give up on videos because that’s what more consumers prefer watching with our device. Using a wire to hook up the devices was unthinkable given the highly mobile concept of The Freestyle. We supported the engineers until, one day, they managed to achieve the unthinkable,” said TJ Kim.

“Writing an algorithm that can analyze low-resolution images is a very demanding task — but we felt a sense of relief when we finally succeeded,” he added. “At first, it seemed impossible to minimize the margin of error between the two projections. The strict internal standard doesn’t even allow a single-pixel margin of error. Our breakthrough ultimately resulted from an assumption model that could accurately determine the state of projected setup patterns from low-resolution pictures.”

Staying True to Concept While Adding Fun

Through Samsung Gaming Hub, The Freestyle 2^nd Gen supports gaming — a content form that was once unimaginable to enjoy on a portable projector. The addition of Samsung’s cloud gaming platform frees users from the limitations of consoles, wires and fixed screens such as smart TVs and monitors. “Gaming is one of the entertainment types that really highlights the portability of The Freestyle,” shared TJ Kim. “Users can now enjoy games through Samsung Gaming Hub anytime and anywhere, without a console.”

▲ Visitors at Samsung’s IFA 2023 booth test cloud games available on Samsung Gaming Hub with The Freestyle 2nd Gen.

Updates were made for added sustainability. “The light source life has been extended from 20,000 to 30,000 hours,” said Wonki Kim. “With 30,000 hours, The Freestyle can support a demanding eight hours of use per day for 10 years.” The Freestyle’s remote control was also upgraded to a SolarCell Remote that can be charged with sunlight or indoor lighting, eliminating the need for disposable batteries.

Processing speed was revamped too. Compared to the first model, The Freestyle 2^nd Gen’s memory has been expanded to speed up signal processing and remote control response. By testing usage scenarios during development, the device’s UI and UX were improved immensely to make the projector accessible to anyone.

▲ Wonki Kim from Lifestyle Team underscores compactness, portability and usability as the reasons behind the popularity of The Freestyle among young people.

Screens Everywhere as a Strategy

With the vision of “Screens Everywhere, Screens for All,” The Freestyle 2^nd Gen prioritizes portability and mobility to enable users to experience the benefits of a movable screen.

“Although it’s clearly a hassle to set up, the tripod has become such a natural part projectors — so much that no one thought twice about it,” said TJ Kim. “We envision a projector without a tripod or other accessories. That’s how The Freestyle 2^nd Gen came to life.”

▲ The Freestyle 2nd Gen on display in a caravan at IFA 2023

The creators behind The Freestyle continue to dream. “As we work to achieve ‘Screens Everywhere, Screens for All,’ we’re constantly planning innovations around Samsung’s projector lineup — The Freestyle and The Premiere. Our goal is to move beyond simply targeting the existing market and present a new screen experience for everyone,” shared Wonki Kim.

“We plan to continue addressing the limitations of space and strengthen connections among various Samsung devices to generate meaningful synergy,” added TJ Kim.

Get The Freestyle 2nd Gen worth RM4,999 as the exclusive gift when you purchase selected Samsung TV. For more information, please visit: https://www.samsung.com/my/offer/tv-season-of-gifting-2023/freestyle/

To learn more about the product, please visit: https://www.samsung.com/my/projectors/the-freestyle/lff3c-the-freestyle-2nd-gen-sp-lff3claxxxm/

▲ BTS SUGA shown using The Freestyle 2nd Gen instead of a monitor

In the film, SUGA emphasizes that “You’ve got the freedom to use The Freestyle anytime, anywhere. No others, only SAMSUNG!” as he demonstrates how he enjoys the portable projector.

▲ A scene from the brand film starring SUGA

The Freestyle is Samsung’s light, portable projector which recently debuted its 2^nd generation model. The Freestyle 2^nd Gen aims to redefine portable screens with its newly added “Smart Edge Blending”, “Ambient Mode” and “Multi Bluetooth Pairing” feature.

Watch the full video below and find out why SUGA defines freedom as “living the life you want.”

Pre-Order Today

The Freestyle 2nd Gen is Samsung’s latest innovation in portable projectors, packed with features that will make your viewing experience truly immersive and enjoyable. With Smart Edge Blending, you can enjoy seamless visuals without any distorted edges. The powerful light source ensures that your content is clear and bright, even in daylight or dimly lit environments. Thanks to fast startup and auto keystone correction, you can set up and start enjoying your favourite content in no time. And with the solar cell remote, you never have to worry about running out of batteries!

The Freestyle 2nd Gen is available for pre-order starting today for just RM4,999. Don’t miss out on this incredible opportunity to experience the future of entertainment. Pre-order yours today and start creating unforgettable memories!

To pre-order today, please visit: https://www.samsung.com/my/projectors/the-freestyle/lff3c-the-freestyle-2nd-gen-sp-lff3claxxxm/

Malaysians are already looking forward to celebrating the arrival of Christmas and New Year’s with their loved ones. Whether you’re thinking of upgrading your home electronics, gifting digital household appliances to newlyweds and yourself, or wanting to enjoy unparalleled viewing experience with your other half while watching your favourite holiday movies, there’s no better time to shop than now.

Staying connected and expressing your love from afar is made possible with our technology and its innovations that even Santa would approve. We know how much you care and because you would go the extra mile for the ones you love, so will our gifts. Therefore, let’s take this leap and make a difference in the lives of your loved ones through a connected ecosystem that provides a seamless experience across our lifestyle smart TVs, BESPOKE appliances and even our Galaxy smartphone!

Samsung Malaysia is offering exciting promotions for your holiday season to enjoy celebrations together, and here’s a sneak peek at what to look forward to during the Season of Gifting, giving your home entertainment an upgrade, which will be running from 14 November 2022 to 31 January 2023.

Be entertained over the ho-ho-holiday

Today’s TVs are designed to reflect the diverse range of lifestyles that make every home uniquely personal. Deck your halls with an awesome home entertainment system so that you can kick it back with the family over your favourite holiday movie staples. As part of the MYTV Is My Best Gift Promotion, customers who purchase any selected model from Neo QLED 8K, Neo QLED 4K, QLED, OLED or Crystal UHD will receive The Freestyle worth RM4,999.

Bring home The Frame and customizable bezel worth up to RM5,898 when you purchase 75’’ or 85’’ The Frame at Recommended Retail Price from RM12,999. You can purchase The Sero at Recommended Retail Price of RM5,999 and receive a complimentary Sero Wheel worth RM299.

That’s not all, make your Xmas gathering even more special by saving up RM1,700 on a new purchase of Soundbar. Samsung’s Q-series soundbars takes your listening experience to the next level with the built-in Wireless Dolby Atmos, giving its rich and balanced audio quality. Moreover with its support for the Q-Symphony feature, the soundbar along with the TV’s built-in speakers to maximise the 3D sound effect of your set up, complementing your world beyond the screen. Make sure you don’t let that Christmas playlist go to waste!

Let your home appliances do all the work

Sit back and relax as you let your appliances do your chores. Treat yourself to the Bespoke Refrigerator, AI Ecobubble Washer, Bespoke Jet Vacuum Cleaner, Bespoke AirDresser and WindFree Air Conditioner with the Season of Gifting 2022 Home Appliances promotion and enjoy rewards worth up to RM4,799.

Customers will be entitled to free e-wallet credits and petrol e-vouchers worth up to RM400. Meanwhile, customers who purchase the selected Bespoke Home Appliances models will be entitled to redeem the corresponding free gifts and redeem a free Samsung Galaxy Z Flip4 worth RM4,399.

So what are you waiting for? The Season of Gifting promotion is now available for purchase at Samsung Online Store, Samsung Authorised Online Store and Samsung Authorised Retail Dealers. Promotion is on first come first served basis, while stocks last. The colour of each Participating Model is subject to stock availability in the market and participating stores. Terms & Conditions apply.

For more information about Samsung’s Season of Gifting, please visit: https://www.samsung.com/my/offer/gifting-2022/

This holiday season, pamper your loved ones (and yourself) with Samsung’s latest and greatest tech toys to help you get a head start on achieving your life goals and dreams in 2023.

From customizable digital appliances and immersive digital displays to the latest mobile devices from Samsung, there is something for everyone to achieve more in the year ahead.

For jetsetters

Eyeing that perfect getaway or know a jetsetter already planning their next few holidays? Check out the perfect travel companions that add ease and color for every sojourn!

With its upgraded camera equipped with a 65% brighter sensor[1], Samsung’s new Galaxy Z Flip4 will help capture every holiday moment from high-quality selfies to easy-to-take videos on its Cover Screen. For the fashionable traveler, the Galaxy Z Flip4 can complement every travel outfit in Bora Purple, Graphite, Pink Gold and Blue[2] or help you truly live life your way with the expanded Galaxy Z Flip4 Bespoke Edition’s 75 combinations of glass colors and frame options[3].

The Retail Recommended Price for Galaxy Z Flip4 starts from RM4,099 to RM4,499.

Samsung’s Galaxy Buds2 Pro is yet another perfect gift to sink into the rhythm of your ideal getaways. Watching movies on-the-go does not get any better than when using the Buds2 Pro’s Intelligent 360 Audio with enhanced head tracking which syncs audio with every body movement[4]. Equipped with Active Noise Cancellation that eliminates even soft sounds like wind[5], these affordable earphones are bound to elevate one’s music-listening experience even through the drone of your long-haul flight’s airplane engines.

The Retail Recommended Price for Galaxy Buds2 Pro is RM899.

For gaming contenders and home entertainment enthusiasts

If you know a loved one who is leveling up his or her gaming skills, the Odyssey Ark monitor is the perfect gift. As the world’s first 55-inch 1000R curved gaming screen, the Odyssey Ark provides you a completely new form factor to enjoy in-game graphics down to the finest pixel.

The huge rotatable display also enables the fastest reaction times with its 165Hz refresh rate and 1ms response time (GtG)[6]. It comes with the Ark Dial, an exclusive controller which helps gamers navigate to the Game Bar[7] and review in-game statistics without getting distracted.

The Retail Recommended Price for Odyssey Ark is RM13,999.

Nothing beats watching the latest blockbuster movie in the comfort of your home. The Samsung Neo QLED 8K is the ultimate gift for movie and TV buffs alike with its ultrafine contrast in 8K quality with immense depth and sharpness provided by the upscaling technology of the Neural Quantum Processor 8K[8]. Watch content displayed to your liking with the Auto Rotating Stand or Wall Mount[9], that allows you to rotate the TV horizontally and vertically as you switch from viewing the latest movies to trending social media videos.

The Retail Recommended Price for Samsung Neo QLED 8K starts from RM12,499 to RM49,999.

For new homeowners 

Have a special someone who’s about to own a home for the first time? Functional and efficient gifts can help them or even yourself, ring in the new year with confidence.

Give the gift of clean clothes with minimal laundry care, with Samsung’s Bespoke AirDresser. Equipped with JetSteam to eliminate 99.9% of bacteria and viruses[10] and Deodorizing filter to effectively remove common odors[11], the Bespoke AirDresser is a handy addition to any homemaker’s arsenal.

The Retail Recommended Price for Bespoke AirDresser is RM8,799.

For those who are still working remotely and spending more time at home, you might want to pick up the Bespoke Jet Cordless Stick Vacuum to step up your cleaning routine. After using its 210W suction power[12] and a lightweight design to clean your space quickly, the All-in-one Clean Station grants you an integrated and hassle-free way to store, charge and empty[13] the Bespoke Jet before your next clean up.

The Retail Recommended Price for Bespoke Jet Cordless Stick Vacuum is RM3,899.

For aspiring high performers

2023 might be your year to conquer every resolution – from productivity to health goals – and Samsung’s smartphones, displays and wearable devices have got you covered.

The new Galaxy Z Fold4 is a multi-tasking powerhouse that’s perfect for high performers. Get PC-like functionality with its Taskbar[14] and simple swipe gestures[15] to instantly switch full-screen apps to pop-up windows or split your screen in half. Unfold your way to better writing, note-taking, and drawing experiences with the S Pen[16], which can be carried with the upgraded Standing Cover[17] as a compact addition to your Galaxy Z Fold4.

The Retail Recommended Price for Galaxy Z Fold4 starts from RM6,799 to RM8,299.

Do you know of a loved one who needs a better monitor at home for more seamless work and play? The Smart Monitor M8 enables you to watch, play and live in style with its new Workmode[18] that allows you to remotely access another PC and even connect to Samsung mobile devices with Samsung DeX[19] for seamless working. Master hybrid working with its SlimFit camera’s tilt functionality that helps you look your best in every meeting.

The Retail Recommended Price for Smart Monitor M8 is RM3,488.

Prioritizing your health while being busy is no easy task, but it can be achieved with the latest Galaxy Watch5 Series. Samsung’s new smart watch features comprehensive health metrics, including sleep monitoring[20] and body composition measurement[21], alongside a cutting-edge BioActive sensor technology[22] to monitor your heart rate, blood oxygen and even your stress levels in-depth.

The Retail Recommended Price for Galaxy Watch5 Series is RM1,199.

For party planners

Finally, who does not love a good home party? These gift ideas are perfect for livewires and party planners!

Build your own home theatre powered by Samsung’s portable yet powerful Freestyle, which can be placed anywhere with its 180˚ Dynamic Angle, while projecting screens from 30 inches up to an incredible 100 inches. Host your friends and family to an immersive audio experience from wherever they’re sitting, thanks to the Freestyle’s omni-directional sound, powered by its 360-degree speaker.

The Retail Recommended Price for The Freestyle is RM4,999.

You can’t host a party without food and drinks. From cooling down beverages to storing food and desserts, the Bespoke Refrigerator combines form and function to elevate every hosting experience. Tailor your fridge to host gatherings with the seamless integration of multiple refrigeration modules. From a 1-Door Fridge or Bottom Mount Freezer choose and combine the best configuration of modules to make your day-to-day refrigerator ready for any occasion. Finally, you can customize the Bespoke Refrigerator with different colors and finishes[23] to add life to any kitchen and party.

The Retail Recommended Price for Bespoke Refrigerator 1-Door and Bottom Mount Freezer (BMF) is RM5,499 each.

[1] Compared to Galaxy Z Flip3 5G.

[2] Available colors may vary by market, carrier and retailer.

[3] Customers can choose frame options of Black, Silver, or Gold and front and back colors of Yellow, White, Navy, Khaki or Red.

[4] Available only on Samsung Galaxy smartphones and tablets with Android One UI version 3.1 or later. 360 Audio and head tracking support may vary depending on the application and content. Enhanced head tracking and Direct Multi-channel is supported with Android One UI version 4.1.1 or later.

[5] Requires Voice Detect function to be turned on under settings on the Galaxy Wearable application.

[6] Gray to Gray. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors.

[7] Game Bar supports PC & console gaming but does not support the Samsung Gaming Hub.

[8] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[9] The Auto Rotating Stand and the Auto Rotating Wall Mount are sold separately. Please refer to the product detail page of the Auto Rotating Stand and the Auto Rotating Wall Mount to check for compatibility.

[10] Based on testing by Intertek: 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) Kills 100% of house dust mites. Based on testing by Korea University, College of Pharmacy: Eliminates 99.9% of viruses, including Influenza A, Coronavirus (Porcine epidemic diarrhea virus (PEDV)), Adenovirus (Infectious canine hepatitis), and Herpes (Infectious Bovine Rhinotracheitis).

[11] Based on testing by Intertek: Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions.

[12] Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorised tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests

[13] Results may vary depending on individual use. Dust and hair stuck inside the grille may not be removed with a single cycle.

[14] Taskbar feature supported on the main screen only.

[15] Requires activation of Labs in Settings.

[16] S Pen sold separately. Only Z Fold4 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold4(including those by other manufacturers) may damage the screen.

[17] S Pen Fold Edition is included in the Standing Cover with Pen case. Accessories sold separately.

[18] Windows 10 Pro, Mac OS 10.5, or higher, and compatible network settings are required for this feature.

[19] Wireless DeX supported on selected Galaxy, Note, and Tab devices.

[20] Sleep features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice.

[21] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old.

[22] These features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or treatment of any medical condition or disease. Availability of these features may vary by market or device. Requires Galaxy smartphone with Android 8.0 or later, 1.5GB RAM or more and the latest version of the Samsung Health app (version 6.22 or later).

[23] Materials include Satin Glass and Glam Glass. Door colour options include Satin Gray, Satin Sky Blue, Glam Navy, Glam Pink, Glam White, Clean Peach and Clean Vanilla. More colours may be available later. Panel colour availability for each model varies by region.

There’s no better month than November. Some would even go as far as to call it the most magical, with good reason. Some would go beyond to celebrate occasion as single individuals to treat themselves to gifts as a form of self-love.

But perhaps the best time of all is indulgence, where gifts aren’t just bought for loved ones, they are bought for ourselves too. Check out some of Samsung’s ‘the best you can get’ deals this 11^th November:

• Exclusive 11.11 all day RM100 vouchers[1] up for grabs!
• Samsung Brand Store Rate & Review upsized vouchers[2]
• Samsung Members RM100 stackable vouchers[3] (with no minimum spend)
• Additional RM99[4] off Lazada Samsung Brand Store daily sign in

You can also instantly receive an exclusive voucher[5] worth RM110 on product with no min spend as our Samsung gifts to you.

	SPP110PR
	LZD110PR

Keen to see what other exciting Hot Deals will be available? Here’s more:

Not just that, you can also receive giveaways worth up to RM1,599[6] when you follow Shopee Samsung Brand Store and Lazada Samsung Brand Store.

From home solutions to smart TVs, home appliances and more, you don’t want to miss out on the latest original Samsung products and exclusive online offers from authorized sellers. So, don’t miss out on these limited time, first come first served deals!

Be a savvy shopper and start adding your wish lists to cart and set your alarms now! For more information on Samsung’s upcoming promotions, please visit:

	Shopee Samsung Malaysia Official
	Lazada Samsung Flagship Store

[1] With minimum spend of RM1,000. Applicable to all Samsung Stores. Collect vouchers from Shopee Samsung Malaysia Official Store & Lazada Samsung Flagship Store.

[2] First 10 buyers to rate & review their purchases on 11.11 to stand a chance to receive platform’s Upsized voucher worth RM100. Only applicable on both Shopee & Lazada Samsung Brand Stores.

[3] Applicable to Samsung members for Shopee & Lazada (voucher valid on 11.11 only). Claim your unique voucher codes on the Samsung members app! Limited quantities only.

[4] Receive an additional RM99 off min. spend RM1,000 with consecutive check-ins for 5 days from 5 – 10 November on Lazada Samsung Brand Store (voucher is valid from 11 – 30 November). Limited quantities only.

[5] Limited quantities only and applicable to all Shopee & Lazada Samsung Brand Stores.

[6] Giveaways consist of 1x RM100 storewide voucher, 1x Solo Microwave Oven with Dual Dial (RRP RM319), 23L, 1x Galaxy Bud2 Pro (RRP RM899) & 1x 25″ Odyssey – G4 (RRP RM1,599)

It’s the most thrilling gaming experience I’ll ever enjoy.

It’s hours of valuable bonding time with my loved ones.

It’s the greatest masterpiece I’ll ever have in my home.

#ItsMYTV and it is your chance to finally make your wildest #SamsungTV dreams come true!

Since the introduction of the Samsung Smart TV in 2008, the television has evolved to embody versatility and individuality; they allow you to set the mood for your household with their aesthetic design, display a collection of arts you adore, browse and purchase NFTs, provide you great gaming solutions for an immersive gaming experience and many more. Samsung’s ongoing #ItsMYTV Campaign aims to highlight the significance of the TV in each consumer’s life through its range of new TVs. Be it The Frame, The Freestyle, Neo QLED 8K, The Sero or The Serif, Samsung wants you to tell us what your TV means to you, be it the latest features you find fascinating about a TV or the design of the TV that gives the perfect finishing touch for your living space.

Just ask Edison Tan, who won The Freestyle just by simply sharing a glimpse into how he spends quality time with his children, watching entertaining programs whilst camping outdoors.

Or Muhammad Falihin, whose minimalist interior design dream came true when he won The Serif.

These are some of the lucky winners of Samsung’s latest social media challenge, which started on 1 Aug 2022. Since then, there have been 28 lucky winners that have won their dream Samsung TV! With two months left to go until 1 January 2023, simply share in the most creative way of “What’s MY TV” means to you and be in the running to bring home one of these exciting prizes every week. Prizes will range from 65” Neo QLED 8K worth RM 17,499, 55” The Frame worth RM6,999, 55” The Serif worth RM6,999, 43” The Sero worth RM5,999, and The Freestyle worth RM4,999.

Step 1: Follow @SamsungMalaysia on their official Facebook and Instagram page.

Step 2: Film a video or take a photo of your most creative TV moments on Instagram. Caption should include: “MY TV is the ….. [Neo QLED 8K] / [The Frame] / [The Serif] / [The Sero] / [The Freestyle] because… ”

Step 3: Tag @samsungmalaysia, #ItsMYTV, #WhatsMYTV #MYTV and #SamsungTV hashtags in your posting.

Step 4: Upload your video or photo to your Instagram, set your to profile to public and tag three (3) of your friends
*Each Participant is eligible to only win once (1) throughout the Contest Period. Terms and Conditions apply.

Each participant is entitled to submit multiple entries throughout the contest period but may only win once. TWO (2) winners will be selected every week and a total of FORTY-FOUR (44) winners will be selected by a panel of judges based on their creativity and originality. Winners will be announced on Samsung Malaysia’s official website, Facebook and Instagram page.

To find out more on how to participate, visit the contest page https://www.samsung.com/my/offer/its-my-tv-contest-2022 or stay tuned to Samsung Malaysia’s official Facebook and Instagram page for weekly updates.

For more information about Samsung TVs, please visit: https://www.samsung.com/my/itsmytv2022

After a two-year hiatus, Europe’s biggest home appliances trade show is back and better than ever. IFA 2022 took place offline on September 2 in Berlin, Germany, where Samsung Electronics showcased its latest lineup in the Samsung Town exhibition hall. With various zones, such as the SmartThings Life Zone and Everyday Sustainability Zone, visitors could experience the latest products in visual display, home appliances, mobile and memory categories.

Samsung Newsroom takes you to the scene of Samsung Town in this three-story series. In this first story, we’ll cover Samsung’s eco-conscious efforts for sustainable daily lives. In the second story, we’ll share the integrated connected experience enabled by SmartThings Home Life. In the third story, we’ll give you a tour of Samsung’s latest products in the exhibition hall — making you feel as if you are actually there.

IFA 2022’s Samsung Town brought excited visitors together to experience Samsung Electronics’ latest products.

At the event, you can find the European Bespoke Home series, Bespoke Infinite lineup, premium high-definition screens including the Micro LED and Odyssey Ark and an upgraded mobile lineup including the Galaxy Z Flip4, Z Fold4, Watch5 and more. Let’s explore the Samsung Town exhibition space at IFA 2022, filled with Samsung’s newest products, interactive exhibits and more through the photos below.

▲ Samsung showcased the Bespoke Home lineup at its Samsung Town exhibit at IFA 2022.

▲ The Bespoke Home lineup helps consumers personalize their kitchen’s interior design by allowing them to select the color and materials based on their preferences. At this year’s IFA, you can find the Bespoke Kitchen Package that displays induction cooking, a dishwasher, oven and more, on top of the Bespoke Home series that features a new washer and dryer.

▲ The Bespoke Jet features a Digital Inverter Motor, providing strong durability and suction power.

▲ Experience the high-quality 990 PRO SSD, optimal for gaming and other intensive graphics work. The 990 PRO offers enhanced functionality for gaming, 4K and 8K high resolution videos, 3D rendering, data analysis and more for situations that require super-high data processing work, all thanks to improved speed and high power efficiency.

▲ An overview of Samsung’s visual display exhibition. Visitors were captivated by the Odyssey Ark gaming screen, Neo QLED 8K, Micro LED at the booth.

▲ Visitors tried out the many functions of The Freestyle, a portable screen. The Freestyle, able to freely rotate 180 degrees, can create an ideal screen size with the Easy Set Up function. Simply place the device anywhere and the Freestyle adjusts the focus and keystone automatically.

▲ The Frame, a lifestyle TV, showcases top-tier, 4K ultra high resolution screen quality,^[1] powered by Quantum Dot technology. The Frame is equipped with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions.

▲ Odyssey Ark, a new gaming screen, offers an immersive experience, captivating visitors’ attention.

▲ Samsung’s Neo QLED 8K provides the best resolution and most vivid picture quality in the industry, but also offers optimized gaming functions for users.

▲ The booth also featured Samsung’s full lineup of mobile devices and wearables. Visitors could experience and try out the new mobile products unveiled at Galaxy Unpacked in August such as the Galaxy Z Flip4, Z Fold4, Watch5, Watch5 Pro, Buds 2 and more.

^[1] 32-inch model offers FHD screen quality.

Missed out shopping during Samsung’s 9.9 sale? Fret not as we’re back with more this 10.10 with up to 40% OFF! Here are a couple of key highlights that you’ll want to take note of before you start adding to cart at Shopee Samsung Malaysia Official and Lazada Samsung Flagship Store.

• Exclusive 10.10 all day RM100 vouchers^[1] up for grabs!
• Samsung Brand Store Rate & Review upsized vouchers^[2]
• Samsung Members RM100 stackable vouchers^[3] (with no minimum spend)
• Additional RM99^[4] off Lazada Samsung Brand Store daily sign in

Remember to also save these voucher^[5] codes for another RM100 off:

SHP100PR

LZD100PR

There will also be limited time deals^[6] with special prices up for grabs happening only on 10.10 on both Shopee & Lazada.

LAZADA
No	Product name	RRP (RM)	Promo Price (RM)	Discount	Remarks
1	The Freestyle	4,999.00	3,799.00	24%	Free gift worth RM 1,497
2	Front Load Washer Dryer 8.5KG Wash & 6KG Dry	2,849.00	1,649.00	42%	Online exclusive model. Discounted price after voucher
3	55″ UHD 4K AU7002	3,399.00	2,199.00	35%
4	Top Mount Freezer with Twin Cooling Plus, 580L	3,499.00	2,389.00	32%	Online exclusive model. Discounted price after voucher
5	32″ Smart Monitor – M5 White	1,888.00	1,388.00	26%
6	S22 Ultra 5G	5,699.00	5,489.00	4%	Online exclusive colours. Discounted price after voucher

So, don’t miss out on these limited time, first come first served deals! Start adding your wish lists to cart and set your alarms now! For more information on Samsung’s upcoming promotions, please visit:

Samsung Malaysia Official

Samsung Flagship Store

^[1] With minimum spend of RM100. Applicable to all Samsung Stores. Collect vouchers from Shopee Samsung Malaysia Official Store & Lazada Samsung Flagship Store.

^[2] First 10 buyers to rate & review their purchases on 10.10 to stand a chance to receive platform’s Upsized voucher worth RM100. Only applicable on both Shopee & Lazada Samsung Brand Stores.

^[3] Applicable to Samsung members for Shopee & Lazada (voucher valid on 10.10 only). Claim your unique voucher codes on the Samsung members app! Limited quantities only.

^[4] Receive an additional RM99 off min. spend RM1,000 with a consecutive check-ins for 5 days from 5 October onwards on Lazada Samsung Brand Store (voucher is valid from 10.10 – 31 October). Limited quantities only.

^[5] Applicable to all Samsung stores. Limited quantities only. While stocks last. Terms and Conditions apply.

^[6] While stocks last. Terms and Conditions apply.

The smallest products can bring about the biggest changes in our lifestyle. Enhancing your TV can be as simple as adding an accessory, but the results — from adding portability, to changing the format from landscape to portrait, to decorating your home — can have a significant impact on your viewing experience. Samsung Newsroom has compiled a list of the best simple and practical accessories made by Samsung Electronics to help you make the most out of your screen experience.

Consume Content Horizontally or Vertically With the Auto Rotating Wall Mount & Stand

Have you ever wanted to watch a vertical video meant for mobile on your Neo QLED or The Frame? With the Auto Rotating Wall Mount and Auto Rotating Stand,^[1] you can watch content the way it’s intended. Simply press the rotation key on your remote control to automatically change the screen from horizontal to vertical mode for the perfect viewing experience. Not only can you enjoy various content in comfort, but you can also take advantage of mirroring and casting features in vertical mode.

Tidy Up Messy TV Cables With the One Connect Box^[2]

If you manage to organize all of your messy TV cables, you’re already halfway done styling your TV room’s interior. The Neo QLED neatly pulls together any living room, thanks to the One Connect Cable and the Slim One Connect box. With this accessory, you can quickly organize and eliminate all distracting cable clutter, streamlining your home decorating for a functional and beautiful space.

Turn Your TV Into a Work of Art With Custom Bezels

The accessory that puts the finishing touch on Samsung’s The Frame, which features a picture frame trim that displays world-class art right on your wall, is a customizable bezel. You can swap between different color options to get exactly the look you want in your home. You can choose from the Modern Flat Bezels that come in White, Teak and Brown for a clean and contemporary look, or you can go with one of the Beveled Bezels that come in White and Brick Red for a more traditional design.^[3] In addition, the Slim Fit Wall Mount minimizes the space between your TV and your wall to seamlessly blend into any room.

If you don’t want to install your TV on a wall, The Studio Stand offers an alternative way to express your style and fit your space. As it is easy to install even in small areas, The Studio Stand is the perfect accessory to bring artistic flair into any home.

Entertainment On-the-Go With The Sero Wheels

The one-of-a-kind, rotating The Sero has now become even more flexible with The Sero Wheels. For TV lovers who want to change both the orientation of their content and the location of their TV, The Sero Wheels is just the right choice. By allowing you to move your TV freely from one room to the next, this accessory helps The Sero adapt to any space or interior at any time.

Express Your Personal Style With The Freestyle

A portable screen, a Bluetooth speaker and a mood light — The Freestyle does it all in style. You can add a splash of color to The Freestyle’s neat, white design with a colorful range of rubber skins^[4] which feature Blossom Pink, Forest Green and Coyote Beige swatches. If you’re taking The Freestyle outdoors when going camping or attending a rooftop party, you can conveniently carry the device with you in a sleek, compact case.

Reinvent Your Space With The Serif

With its practical design that looks like the letter “I,” The Serif itself can be a statement centerpiece of any room. Using the flat surface above the top bezel as a shelf, you can decorate The Serif based on your unique tastes and preferences. You can display several handmade or limited edition items to add an accent to your home and make your space reflect you. Like any high-end shelf, the possibilities to elevate your room’s interior and grab your guests’ attention are endless. The Recommended Retail Price for The Serif^[5] ranges from RM4,999 to RM9,299.

* The product images shown are for illustration purposes only and may differ from the actual product.

The Retail Recommended Price for 2022 Samsung Lifestyle TV Accessories are:

Be one of the first to purchase at Samsung Malaysia Online Store and participating Samsung authorized dealers nationwide. To find out more about Samsung TV Accessories and stay updated on latest deals, head on to https://www.samsung.com/my/tv-accessories/all-tv-accessories/

#ItsMYTV Campaign

Want to win your dream TV? Samsung Malaysia Electronics is also giving away your dream smart TV in its latest #ItsMYTV social media challenge which is running from 1 August 2022 to 1 Jan 2023!  In order to win your dream TV, you must submit your entries by sharing with us your best ‘MY TV moments’ in the most creative way during these period.

To find out more on how to participate, visit the contest page https://www.samsung.com/my/itsmytv2022 or stay tuned to Samsung Malaysia’s official Facebook and Instagram page for weekly updates.

^[1] Compatible with Neo QLED 8K, Neo QLED 4K and The Frame models. Size availability varies by product line-ups.

^[2] Only available on Neo QLED 4K QN95B and Neo QLED 8K in Malaysia.

^[3] The number and availability of color swatches may vary by country or region.

^[4] Color options may vary within countries.

^[5] Available in White color in Malaysia.