The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organized by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognized with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, as well as advanced heat pump drying technology that reduces drying time by up to 60%[1] and energy consumption by up to 75%.[2]

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech and Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — the first AI chipset built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust color for wall tone, enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users to Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionaility for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimized Galaxy AI for larger screens, maximizing the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees

Bespoke AI Washer[3] – precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,[4] the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%[5] Bespoke AI Washer, revealed at IFA 2024.

Bespoke AI Jet Ultra – featuring a suction power of 400W[6] while reducing overall weight, it is the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognizes floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher[7] – equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analyzing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling[8] – utilizes two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognize up to 37 fresh food items and 50 processed foods.[9] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.[10]

Bespoke AI WindFree – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyzes user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.[11]

Micro RGB – the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-color local dimming. It also achieves 100% of the BT.2020 color gamut and has earned VDE certification for its Micro RGB precision color.

Odyssey 3D – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects[12] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE – a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalized information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Buds3 FE – brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

For more information, please visit: https://news.samsung.com/my/

[1] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser  = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

[2] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.

 Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents

[3] Product availability may vary according to region.

[4] Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.

[5] Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than A energy efficiency class limit requirement under Regulation (EU) No 2019/2014.

[6] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognized as the most powerful in the world as of the release date of the press release.

[7] Product availability may vary according to region.

[8] Product availability may vary according to region.

[9] As of April 2025, AI Vision Inside can recognize 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

[10] A Wi-Fi connection and Samsung account are required.

[11] A Wi-Fi connection and Samsung account are required.

[12] 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.

With the right projector, you can enjoy a 100-inch screen in compact home spaces. The portability of smaller projectors also enable more flexible entertainment spaces. Turning a living room into a theater or a bedroom into a concert hall — that’s an experience you don’t come back from.

Samsung Electronics is redefining home entertainment with The Premiere 5, introducing a new product identity by expanding the projection surface from walls to floors and tables and incorporating touch Interaction[1].

Samsung Newsroom spoke with Seung-Hyun Moon from the New Projector Lab, Yuri Kim from Innovative Product Planning and Jaeyoung Park from Lifestyle Product Marketing — all part of the Visual Display (VD) Business at Samsung Electronics — to learn more about how the largest in-home touchscreen came to life.

▲ (From left) Yuri Kim, Jaeyoung Park and Seung-Hyun Moon from the Visual Display Business at Samsung Electronics

Ultra-Short Throw, Ultra-Clear Picture in an Ultra Cute Form

A compact ultra-short throw projector equipped with advanced triple laser technology as well as touch interaction, The Premiere 5 transforms everyday spaces into immersive environments with vivid picture quality. The device can display an image up to 100 inches from just 17 inches away[2] when aimed at a wall and up to 40 inches when projecting onto the floor or tabletops.

▲ (From left) In the box The Premiere 5, SolarCell Remote, front and back sides of the Touch Stand, power adapter and cable

“We applied ultra-short throw technology so the projector can still deliver a large screen even when placed very close to the wall,” said Moon. “A specially designed aspheric mirror bends the light path by more than 90 degrees, allowing light to spread evenly across the surface.”

“Thanks to the short projection distance, The Premiere 5 can be easily set up in confined spaces,” he added. “Another key strength is that it minimizes shadow interference — a common issue with conventional standard (or long) throw projectors.”

Triple laser technology uses red, green and blue — the three primary colors of light — to produce bright, vivid images.

“Traditional lamp-based or single-laser projectors rely on passing light through a color wheel to generate color,” said Moon. “In contrast, The Premiere 5 uses pure red, green and blue light sources from the start to deliver higher color purity and greater optical efficiency.”

▲ (From left) The top projection unit features a dual-mirror structure with an aspheric mirror, enabling ultra-short throw projection in a flat design. The camera unit uses 3D ToF technology for auto keystone and auto focus.

The two cameras built into the projector use 3D time-of-flight (ToF) technology[3] to automatically detect the shape and distance of the projection surface and make adjustments in real-time. Auto focus keeps the image sharp, whereas auto keystone corrects trapezoidal distortion for a properly aligned rectangular image. As a result, users get an optimal viewing experience without needing to make any manual adjustments.

“3D ToF works by projecting infrared light onto the wall and calculating the time it takes to bounce back, allowing the projector to read the shape of the wall in real time,” he continued. “Thanks to this, the image can be instantly recalibrated even if the projector is accidentally moved during use.”

▲ Seung-Hyun Moon, New Projector Lab, Visual Display Business, Samsung Electronics

Touch Interaction – The Projector for Smartphone Habits

Touch interaction is a key feature that defines The Premiere 5.

“When projecting onto the floor, the screen becomes very close to the user,” said Kim. “The Premiere 5 was developed with the idea that touch is the most intuitive way to interact with screens – especially for users who are already familiar with smartphones and tablets.”

▲ Yuri Kim, Innovative Product Planning, Visual Display Business, Samsung Electronics

Touch interaction on The Premiere 5 uses infrared (IR) image sensors. An IR laser at the bottom of the stand and an IR camera at the top of the projector operate simultaneously to generate a calibration pattern, creating a map of the screen. When a user touches the surface, the upper sensor detects the reflected IR signal from the touch point and compares it with the existing map to determine the exact touch location.

“For precise touch recognition, we created and refined an error map across the entire IR range and went through countless rounds of calibration,” said Moon. “We worked extensively to ensure touch accuracy.”

▲ (From left) The IR camera and the IR laser

To activate touch interaction, users simply attach the front and rear stands to the main unit, lay it horizontally. The projector automatically switches to floor projection mode and enables touch. The magnetic connectors on the stands snap into place instantly, making assembly easy for anyone.

The key to the stand design is ensuring both easy assembly and stable support for the sensors and main unit so the touch feature functions smoothly.

“Before arriving at the current Touch Stand design, we went through numerous prototypes — continuously refining it to address shortcomings in both structure and usability,” said Park. “We were relentless in our pursuit of a safe, stable and effortless assembly.”

▲ Jaeyoung Park, Lifestyle Product Marketing, Visual Display Business, Samsung Electronics

Kim also recalled the intensive development process behind the Touch Stand.

“We experimented with countless attachment methods including detachable camera modules and cable connections,” she reflected. “There were easier ways to do this from a product development perspective, but our focus on user convenience helped us arrive at an optimal design. Ultimately, product development is driven by the user.”

Towering Design Requirements – Stacking Form and Function

“The process of stacking various parts in layers was simultaneously a design trial and technical challenge.”

— Seung-Hyun Moon, Visual Display Business, Samsung Electronics

One of the standout features of The Premiere 5 is its vertical tower design.

“Unlike conventional projectors, ultra-short throw projectors emit light at a wide angle. To avoid obstructing the projection path, part of the main body is typically recessed in a valley structure,” said Park. “In contrast, The Premiere 5 uses a dual-mirror structure that creates a flat top for a cleaner, more refined appearance.”

▲ The Premiere 5

“We aimed for a design that would blend naturally into any space and still look cohesive even when moved around — like a beautiful vase placed on furniture,” said Kim. “By shifting from the traditional horizontal form to a vertical design, we also improved space efficiency.”

Focus was placed not only on design but also on sound quality. Featuring 10W stereo speakers and Dolby Atmos support, The Premiere 5 delivers a powerful, rich sound. When paired with the Music Frame speaker via Q-Symphony,[4] the projector creates an even more immersive audio experience.

“A cinematic experience is defined by both picture and sound quality, meaning high-quality audio is not optional — it’s essential,” said Park. “While delivering rich sound was a challenge given the spatial constraints, our team’s collaborative efforts allowed us to achieve both aesthetic design and impressive audio.”

“Ultimately, product development is driven by the user.”

— Yuri Kim, Visual Display Business, Samsung Electronics

“While horizontal projectors allow internal components to be distributed more broadly, the vertical structure of The Premiere 5 required stacking various parts in layers,” said Moon. “Incorporating premium features — such as ultra-short throw, triple laser technology, high-quality speakers and an internal sound chamber — meant every component had to be smaller and efficiently placed. The process was simultaneously a design trial and a technical challenge.”

Setting a New Standard for Projectors

The Premiere 5 brings innovation to projector use by introducing the concept of floor projection.

“By combining the projector with a Touch Stand, we extended the projection surface down to the floor,” said Park. “Expanding the projection surface naturally broadens the range of ways The Premiere 5 can be used.”

For example, users can mirror mobile content and project it onto a table — turning the surface into an interactive touchscreen. They can also enjoy a richer home entertainment experience through Samsung TV Plus, Gaming Hub and more.

“We highly recommend this product to those who want to share a large-screen experience with their family,” he added. “Through the ‘Enjoy With Family’ section within the Smart TV features, users can explore a wide range of touch-based content including educational and casual games.”

“Touch is the most intuitive way to interact with screens – especially for smartphone users.”

— Yuri Kim, Samsung Electronics

“I often follow recipe videos on YouTube while cooking at home,” said Park. “When projecting onto the kitchen island, I can play and pause the video with a simple touch — even if my hands are messy.”

He also noted that projecting onto the floor allows for convenient access to Samsung Health and guided workout videos during exercise.

▲ In the kitchen, The Premiere 5 can provide an easy-to-clean screen so you don’t have to worry about spills and accidents.

“My goal is to deliver a new level of immersion — one that makes users feel as if they’re truly inside the screen, not just watching it,” said Kim, describing her aspirations for the future.

“The new value of projectors lies in their ability to transform any surface into a screen,” added Park. “We will continue to overcome the limitations of projection surfaces through innovation.”

The Premiere 5 stays true to the essence of a projector while unlocking new possibilities through touch interaction. With the Premiere series, Samsung continues to push the boundaries of innovation and elevate everyday screen experiences.

▲ Jaeyoung Park, Seung-Hyun Moon and Yuri Kim of the Visual Display Business at Samsung Electronics say The Premiere 5 now feels like family.

▲ Engineers say it’s safer to hold The Premiere 5 with both hands when moving the device.

[1] Touch interaction is only available with the Touch Stand connected. Touch Interaction may not function properly depending on set up and the condition of the surface projection surface.

Touch interaction support may vary by app, some apps may not support the feature. Some functions may be limited when using the feature.

[2] Screen sizes for each projection distance may differ depending on the installation environment.

[3] Time-of-Flight (ToF) technology is a depth-sensing method that measures the time it takes for a signal — usually infrared light — to travel from a source to an object and back to a sensor.

[4] Q-Symphony is audio technology that allows a compatible Samsung TV or projector and a compatible Samsung sound device (such as a soundbar or the Music Frame speaker) to connect for a holistic listening experience.