Last August, we brought the foldables a grand 3D appearance on the largest screen in Bukit Bintang. This year, be prepared to roar with Samsung Malaysia Electronics as we bring to you a larger-than-life tiger on the famous Pavilion Elite giant LED screen to demonstrate some of our newest Nightography features.

A striking representation of how Samsung is defying barriers, the display showcases the vivid color and bold, 3D movement of a tiger – the king of the jungle – even in darkness.

Much like the 3D tiger, Nightography brings new depth and detail to photography and videography, even at night. The new S Series captures images and videos in low light with incredible clarity, while bold colors and rich detail pop from the screen, no matter the time of day.

Roaring from today until 9 February 2022, fans are encouraged to ignite their inner tiger roars and express their creativity to score themselves a brand-new Galaxy Buds Live (worth RM549) this Lunar New Year by following these simple steps.

Step 1:  Follow Samsung Malaysia on Instagram @SamsungMalaysia

Step 2: Check out our Samsung 3D ‘Tiger in the City’ at Pavilion, Kuala Lumpur

Step 3: Capture the moment with your creativity in the form of a photo or video

Step 4: Hashtag your post on Instagram with #MYSamsungTigerinKL #withGalaxy #(phone model) and tag @SamsungMalaysia (Kindly ensure that your profile is set to public)

So, if you’ve not witnessed our Tiger in the City, head on over to Pavilion Elite today and start snapping away!

See here for an exclusive video on Tiger in the City:

Starting on February 4, Samsung’s “Tiger in the City” campaign will bring a giant 3D tiger roaring to life on digital 3D displays in five of the world’s most vibrant cities – New York, London, Dubai, Kuala Lumpur and Seoul. The disruptive 3D tiger will burst through digital barriers to showcase how Samsung’s next smartphone lineup is set to help users own the night with new advancements to its low-light smartphone photography technology.

By channeling the image of the tiger, Samsung is also embracing its own innovative past following over a decade of refusing to play it safe and driving the mobile innovations that shape our world. With its new larger-than-life campaign, Samsung is inviting you to see and feel this vision up close at street level ahead of the Galaxy Unpacked 2022 event on February 9.

Take a look at the video below for a glimpse of what’s to come – and get ready to break the rules again this February.

▲ Samsung’s “Tiger in the City” campaign is displayed in Times Square, New York, ahead of Galaxy Unpacked 2022

▲ Samsung’s “Tiger in the City” campaign is displayed in Piccadilly Circus, London, ahead of Galaxy Unpacked 2022

▲ Samsung’s “Tiger in the City” campaign is displayed at The Beach, Dubai, ahead of Galaxy Unpacked 2022

▲ Samsung’s “Tiger in the City” campaign is displayed at Pavilion Elite, Kuala Lumpur, ahead of Galaxy Unpacked 2022

▲ Samsung’s “Tiger in the City” campaign is displayed at Coex, Seoul, ahead of Galaxy Unpacked 2022