Samsung Electronics Co., Ltd. announced that approximately 34 models across its 2026 TV and soundbar lineup have received Product Carbon Reduction and Product Carbon Footprint certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. The achievement reflects Samsung’s continued efforts to reduce carbon emissions across its premium product lineup.

“As a global leader in premium displays and audio, Samsung sees sustainability as an essential part of innovation,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “We remain committed to reducing carbon emissions across our products, so consumers do not have to choose between cutting-edge technology and a more responsible product experience.”

Samsung received Product Carbon Reduction certification for 14 premium display and audio models, including its 2026 OLED TVs, The Frame Pro and its flagship HW-Q990H soundbar.[1] An additional 20 products, including Micro RGB and Mini LED TVs, earned Product Carbon Footprint certification.[2]

TÜV Rheinland grants Product Carbon Footprint certification to products that meet international standards for evaluating greenhouse gas emissions across the full product life cycle, including manufacturing, transportation, use and disposal.

Product Carbon Reduction certification, on the other hand, is granted to products that have already received Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared with their predecessors. Notably, the HW-Q990H earned both certifications, extending Samsung’s sustainability efforts beyond TVs.

In 2021, Samsung’s Neo QLED became the first TV with 4K resolution or higher to receive Product Carbon Reduction certification. In the six years since, the company has continued to expand its portfolio of certified products across QLED, OLED, Lifestyle TVs, monitors and signage.

These efforts also reflect Samsung’s broader leadership in premium display and audio categories, where it has led the global TV market for 20 years[3] and remained the No. 1 global soundbar brand for 12 years.[4]

For more information on Samsung’s 2026 TV lineup, please visit: https://www.samsung.com/my/

[1] 14 Product Carbon Reduction-certified models include OLED (S90H, S85H 55’’, 65’’, 77’’, 83’’), The Frame Pro (LS03HW 65”, 75”, 85”) and soundbar (HW-Q990H model).

[2] 20 Product Carbon Footprint-certified models include Micro RGB (R95H 65’’, 75’’, 85’’, R85H 55”, 65”, 75”, 85”, 100’’), OLED (S95H 55’’, 65’’, 77’’, 83’’, S85H 48’’), Mini LED (M70H), and The Frame Pro (LS03HW 55’’).

[3] Omdia Q4 2025 Public Display Report, by unit sales.

[4] FutureSource Consulting, 2025.

Samsung Electronics has expanded its ViewFinity S8 (S80UD model) lineup with the first-ever 37-inch[1] model, setting a new benchmark for a monitor designed for the work environment. Joining the existing 32- and 43-inch options as a new middle-size offering, the new display offers outstanding readability, an optimal viewing distance and a comfortable field of view. Samsung Newsroom takes a closer look at ViewFinity S8, showcasing the advantages of its latest form factor firsthand.

▲ ViewFinity S8, the world’s first 37-inch monitor.

Bigger Screen, Greater Efficiency and Usability

ViewFinity S8 features a 37-inch (92.7-centimeter) display with a work-friendly 16:9 aspect ratio. Compared to the 32-inch model, the screen’s additional five inches provide more workspace while maintaining UHD resolution in sharp detail.

The larger screen brings text readability to a whole new level. Even with the same display settings, text appears larger than on a 32-inch display, making details stand out and information easier to grasp at a glance. When standing, presenting or sharing the screen with teammates, ViewFinity S8 delivers the big-screen experience designed for collaboration.

Built with user comfort in mind, the monitor has been certified by TÜV Rheinland as an Ergonomic Workspace Display. This recognizes its design that reduces visual fatigue during tasks like text editing or documentation and enhances task immersion, thereby improving work efficiency. Its Intelligent Eye Care feature is also TÜV-certified, with an eye saver mode that minimizes blue light and flicker, which further reduces eye strain[2].

▲ (From left) A comparison of the 37-inch ViewFinity S8 and the 32-inch ViewFinity S8 shows improved readability at the same display settings. The 37-inch monitor has been certified by TÜV Rheinland as an Ergonomic Workspace Display.

Detail-oriented tasks, like video editing, demand precision and space—and the 37-inch display delivers on both. Its size makes it easier to spot subtle details, enhancing the depth and polish of each project. At the same time, the broader workspace allows users to keep multiple source videos and folders open side by side, streamlining their creative work.

▲ (From left) A comparison of the 37-inch ViewFinity S8 and the 32-inch ViewFinity S8 highlights finer detail during video editing.

Built for Multitasking

The 37-inch ViewFinity S8 is an ideal choice for multitaskers. Its expansive screen accommodates multiple windows that can be displayed at once, allowing users to stay focused without constant switching. Because the display does the work of two monitors, it also eliminates the need for a dual setup, creating a cleaner and more streamlined workspace.

Connecting multiple devices is effortless with the display. A built-in keyboard, video and mouse (KVM) switch lets users control two devices simultaneously with a single set of peripherals, while picture-by-picture (PBP) and picture-in-picture (PIP) features enhance multitasking capabilities.

▲ (From left) ViewFinity S8 in PBP mode and PIP mode.

In PBP mode, users can connect a laptop and a smartphone to use each side of the monitor as a separate display. For example, users can keep a reference video open on the laptop while editing on ViewFinity S8 and browsing related articles. Switching inputs is simple with the built-in KVM switch, allowing everything to be managed from one place.

The monitor also comes equipped with a USB-C port and a built-in LAN port. Offering 90W charging, simultaneous data transfer, and Ethernet connectivity, it supports a more efficient and flexible workspace.

▲ (From left) Rear left and bottom port connections of the ViewFinity S8.

Ready To Work in Seconds

Getting started with the 37-inch ViewFinity S8 takes no time at all.

▲ From box to desk, ViewFinity S8 is built for hassle-free setup.

With the Easy Setup Stand, the display can be assembled and installed in about 10 seconds, even by users with little experience — with no additional tools or screws required. Simply attach the stand to the base, twist it 90 degrees to lock and slide it into the back of the monitor.

▲ Assembly takes only about 10 seconds with the Easy Setup Stand.

Thanks to its ergonomic design, ViewFinity S8 features a height-adjustable stand (HAS) with tilt and swivel functions — allowing users to set the angle and view that best fit their work environment.

▲ ViewFinity S8 offers a user-friendly experience.

With the introduction of the 37-inch ViewFinity S8, Samsung is once again reshaping the monitor market. Beyond screen size, the ViewFinity series continues to redefine the workplace with new user experiences that enhance productivity and efficiency.

Samsung Electronics also expanded the 37-inch monitor category into the gaming market, unveiling the new Odyssey G7 (G75F) at Gamescom 2025 — the world’s largest gaming event. The 37-inch Odyssey G7 combines 1000R curvature with 4K UHD resolution, a 165Hz refresh rate and 1ms (GTG) response time to deliver an immersive large-screen gaming experience.

By shaping the market across both work and play, Samsung is setting the standard for more convenient, versatile, and impactful user experiences.

For more information, visit https://www.samsung.com/my/monitors/high-resolution/viewfinity-s8-s80d-37-inch-uhd-hdr10-easysetupstand-ls37d802eaexxs/

[1] Measured diagonally

[2] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

Samsung Electronics Co., Ltd. today announced that approximately 80 models in its 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction[1] and Product Carbon Footprint[2] certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received certifications, reinforcing the company’s continued efforts in carbon reduction.

“Samsung Electronics is committed to driving technological innovation for a sustainable future,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “As the world’s leading TV manufacturer, we will continue to be at the forefront of establishing a more energy-efficient ecosystem that benefits consumers.”

Following last year’s certification of 60 models across the Neo QLED, OLED and Lifestyle TV categories, Samsung has further increased its number of certified products in 2025 to include QLED TVs. In addition, the company is also working towards obtaining certification for its Color E-Paper lineup later this year.

The certifications from TÜV Rheinland are awarded following a rigorous evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognized sustainability standards. By assessing and verifying carbon emissions at each stage, these certifications highlight Samsung’s efforts to reduce environmental impact across its product lineup.

In particular, the Product Carbon Reduction certification is granted to products that have already received a Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared to their predecessors.

Samsung’s leadership in energy-efficient display technology dates back to 2021, when the Neo QLED became the first 4K and higher-resolution TV to earn the Reducing CO₂ certification. Since then, Samsung has continually expanded its portfolio of environmentally certified products, including QLED, Crystal UHD, Lifestyle TVs, OLED TVs and a wide range of monitors and digital signage products.

For more information on Samsung’s 2025 TV lineup, please visit https://www.samsung.com/my/tvs/all-tvs/ .

[1] 38 Certified models include Neo QLED 8K(QN990F, QN950F), Neo QLED 4K(QN90F, QN85F), OLED(S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro(LS03FW), LCD Signage(QMC 43”, 50”, 55”, 75”), and Soundbar(Q930F, Q800F, QS700F) products.

[2] 42 Certified models include Neo QLED 8K(QN900F), Neo QLED 4K(QN80F, QN70F), OLED(S95F 77”/83”, S85F 55”/65”), The Frame(LS03F), QLED(Q8F, Q7F), Viewfinity S80UD, S80D, QMC 65’’/85’’, Soundbar(Q990F), EMDX 32″.

Samsung Electronics Co., Ltd. today announced that its latest lineup of QLED TVs has received ‘Real Quantum Dot Display’ certification from TÜV Rheinland, an international certification organization based in Germany. The certification verifies that Samsung’s QLED TVs meet global standards for quantum dot display structure, reinforcing the company’s technological leadership in the premium TV market.

The certification confirms that Samsung QLED TVs comply with the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines the application of quantum dot (QD) light converting unit combined with blue light sources for standard QLED displays.

As part of the certification process, TÜV Rheinland analyzed the light spectrum produced by Samsung QLED TVs and confirmed that it displayed clear separation between red, green, and blue—an important marker of color accuracy. This distinction is enabled by quantum dots and may not be as pronounced in displays using alternative materials, which can sometimes cause color mixing or reduced clarity. The results demonstrate how Samsung’s use of quantum dots contributes to delivering vivid and precise color expression.

With the latest certification, Samsung’s QLED TVs are officially validated as true quantum dot displays, further differentiating Samsung’s offerings and strengthening consumer trust in premium television technologies.

“This certification objectively validates that Samsung QLED TVs deliver true quantum dot performance built to international standards,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to drive innovation and strengthen consumer trust as we lead the premium TV market.”

The series that have received certification include the Neo QLED 8K (QN990F, QN950F), Neo QLED 4K (QN90F, QN85F, QN80F, QN70F), and QLED 4K (Q8F, Q7F, Q6F) series.

Quantum dots are ultra-fine nanomaterials, tens of thousands of times smaller than a human hair, renowned for their ability to reproduce precise and vivid colors depending on light wavelength. The method by which quantum dots are integrated into display panels has become a key indicator for evaluating technological advancement in the premium TV segment.

Separately, Samsung’s quantum dot technology has also been recognized by global testing organization Société Générale de Surveillance (SGS) for its excellence in cadmium-free design—an environmentally conscious approach that eliminates the use of cadmium, a toxic heavy metal known to pose risks to human health and the environment.

A Certified Viewing Experience That’s Smarter and Safe – Now in Malaysia

Samsung’s latest QLED TVs aren’t just smart – they’re officially certified for delivering exceptional visual quality and safety. The 2025 QLED TV lineup has earned the “Real QD (Quantum Dot) Display” certification from TÜV Rheinland, a globally recognized testing body, reinforcing Samsung’s commitment to bringing world-class innovation into everyday living rooms.

This certification acknowledges the display’s ability to deliver :

• 100% Color Volume powered by Quantum Dot technology
• Precise color reproduction that meets industry-leading standards
• Low blue light emission, providing better eye comfort for prolonged viewing
• Long-term performance reliability for consistent picture quality

But what does this mean for Malaysia viewers?

It means the content you love – whether it’s the vibrant costumers of a K-drama, the intense atmosphere of a football match, or the cinematic richness of Hollywood blockbusters – is delivered with color accuracy and clarity you can trust. Add in the AI-powered enhancements from Samsung’s 2025 Vision AI technology, and you’ve got a TV that doesn’t just show content, it intelligently adapts to your room’s lighting and sound conditions in real time.

Pre-Order Now and Unlock Exclusive Rewards

Pre-order from 13 May – 1 June 2025 and transform your home with Samsung Vision AI. Enjoy a premium soundbar (worth up to RM6,499)  with pre-order selected Samsung AI TVs[1] or a Customisable Bezel (worth up to RM899) with pre-order selected The Frame models[2]  — the ideal combination of performance and style.

If you’ve secured a Samsung Reservation+ voucher (RM100) during the registration of interest period, now’s the time to redeem it for up to RM800 in additional savings. Better yet, it stacks with the pre-order deal — making this the ultimate upgrade opportunity.

Here’s how to pre-order:

1. Visit the Samsung Online Store or participating retail outlets nationwide
2. Select your 2025 AI TV model
3. Apply your SR+ voucher (if applicable) and proceed to checkout
4. Redeem your complimentary gifts via the Samsung Redemption Portal from 13 May to 15 July 2025 [3]

Now certified for true quantum dot display quality, enhanced with Vision AI, and bundled with cinematic audio, Samsung’s latest AI TVs are designed to deliver the most immersive and intelligent viewing experience yet — right in the heart of your home.

To pre-order, visit : https://www.samsung.com/my/tvs/pre-order/

[1] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.

[2] The Promotion is on a first come first served basis, and while stocks last. Terms and conditions apply.

[3] The availability of Free Gift is on a first come first served basis, and while stocks last. Terms and conditions apply.

Samsung Electronics Co., Ltd. today announced that eight product series[1] in its 2024 Neo QLED 4K and 8K, OLED, and The Frame lineups have received the “Product Carbon Reduction” certification from TÜV Rheinland, the international independent third-party testing, inspection, and certification organization. The certification demonstrates the carbon footprint reduction ratio of these products compared to the previous year’s model, serving as a testament to the company’s efforts to reduce carbon emissions year-over-year.

“As the world’s leading TV manufacturer, it is our responsibility to create products that both redefine TV capabilities while advancing sustainability efforts,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics.

“Congratulations to Samsung Electronics Co., Ltd. The issuance of Product Carbon Reduction certification demonstrates Samsung’s commitment to environmental sustainability and its actual implementation efforts to reduce carbon emissions and combat climate change,” said Frank Holzmann, Global Vice President of TÜV Rheinland Business Field Electrical, “This recognition will undoubtedly enhance the brand’s reputation and customer trust, further solidifying its position as a leading player in the global electronics market.”

TÜV Rheinland evaluated greenhouse gas emissions for Samsung’s TV products throughout their life cycle- “from Cradle to Grave” – ranging from manufacturing, transportation, use to disposal, in accordance with the internationally recognized standards such as ISO 14067 and ISO 14064-4 as well as TÜV Rheinland’s self-developed standard 2 PfG Q2880/09.23. It verifies and certifies that all of eight TV product series meet the carbon reduction standard requirement set by TÜV Rheinland. The newly certified products include two Neo QLED 8K series, three Neo QLED 4K series, two OLED series and one series of The Frame.

In addition to product certification, Samsung’s Visual Display Business obtained the display and consumer electronics industry’s first “Product Carbon Footprint Calculation Method” certification from TÜV Rheinland. This certification measures and manages greenhouse gas emissions throughout the complete life cycle of a product, collecting and analyzing data in accordance with management regulations and stipulated execution manuals to calculate greenhouse gas emissions and ensure transparent and reproducible results.

As Samsung continues its work to reduce the environmental impact of its products, it aims to achieve TÜV Rheinland’s “Product Carbon Footprint” and “Product Carbon Reduction” certifications for over 60 models in 2024, including newly introduced soundbars. With these eight product series’ carbon reduction result and analysis report, Samsung has more confidence and clear direction in the development and design of the next generation decarbonized TV product.

This recognition builds on previous acknowledgements of Samsung’s sustainability efforts. It obtained its first “Reducing CO2” certification from the Carbon Trust in 2021 for Neo QLED 4K and higher resolution TVs. In 2022, 11 TV models and five monitor and signage products achieved the ‘Reducing CO2’ certification, and most recently, 24 models across Samsung’s 2023 lineup were certified by the Carbon Trust and TÜV Rheinland.

For more information on Samsung’s 2024 TV lineup, please visit www.samsung.com.my

[1] Neo QLED 8K (QN900D, QN800D), Neo QLED 4K (QN95D, QN90D, QN85DA), OLED (S95D, S90D), and The Frame (LS03D)

“Technological innovation gains true meaning when it is available to everyone, so we’re thrilled to receive this certification that underscores our work to build features to make viewing more accessible,” said Seok Woo Yong, EVP and Deputy Head of Visual Display Business at Samsung Electronics. “Under Samsung’s mission of ‘Screens Everywhere, Screens for All,’ we will continue to deliver premium screens that cater to the needs of every viewer.”

To improve the viewing experience for consumers with different types of low vision, Samsung developed Relumino Mode, which enhances specific parts of videos — such as highlighting outlines and improving contrast and sharpness — so that it is easier to discern content on the screen and follow the actions. Amblyopia, also known as lazy eye, occurs in about three percent of children, making it one of the more common low vision problems experienced in childhood. In most cases of amblyopia, a child’s brain ignores the signals coming from one eye, meaning it only develops pathways to the other eye.

TÜV Rheinland, a leading international certification body, awards its “Low Vision Care” certification by evaluating how technology impacts the user experience for those with amblyopia. It conducts various tests that compare how normal display modes and the Relumino Mode differ in clarity, sharpness, and overall visual comfort.

In addition to this latest certification, Samsung screens have also received the “Circadian Rhythm Display” certification and “Eye Care” certification from Verband Deutscher Elektrotechniker (VDE), as well as the “Glare-Free” validation from Underwriters Laboratories (UL) for its technologies that offer a safer, more comfortable viewing experience. It also received the “Pantone Validated” and “Skin Tone Validated” certifications from Pantone, signifying that certified Samsung screens meet the organization’s color accuracy standards. This growing list of accolades highlights how innovation can positively influence consumer experiences with technology and reinforces Samsung’s global TV leadership over the past 17 years.

For more information on Samsung’s 2023 TV lineup, please visit: https://www.samsung.com/my/tvs/all-tvs/

[1] Neo QLED 8K (QN900, QN800), Neo QLED 4K (QN80 and above) and QLED (Q80 and above) series. Applied models vary by region.

According to recent findings from Counterpoint Research, nearly half of all global smartphone users spend more than five hours a day on their mobile device. Once the sun goes down, studies show that the blue light from your smartphone’s screen and other artificial light sources can throw your biological clock out of whack – making it harder to fall asleep, and possibly causing more serious problems down the line.

To safeguard users’ eyes from blue light’s potentially harmful effects, Samsung equipped the Galaxy S10 line with a display that reduces users’ exposure to blue light wavelengths – without compromising picture quality. Let’s take a closer look at how blue light affects our eyes, and how the Galaxy S10’s display protects them.

Why Blue Light Exposure Matters

Blue light is generally defined as a high-intensity, short-wavelength (380 to 500-nanometer) range of light on the visible light spectrum.

These days, whether it’s through our electronic devices’ screens, energy efficient lighting, or simply sunlight, we’re constantly being exposed to blue light. Which isn’t all bad. According to the Royal Society Te Apārangi, a not-for-profit organization based in New Zealand, “Adequate exposure to daylight, particularly during the morning, is important for synchronizing the circadian body clock, which can affect many processes including sleep, metabolism, immune function and even our mood.”

However, when viewed at night, blue light has been shown to suppress the production of melatonin (a hormone that regulates sleep–wake cycles) more powerfully than other types of light, affecting our ability to sleep. Recent research from the University of Toledo also suggests that blue light from mobile devices can cause harm to the eye’s retina.

In this digital age, with smartphone users spending increasingly more time on their mobile devices, it’s easy to see why blue-light reducing technology has become absolutely necessary.

How the Galaxy S10 Reduces Blue Light Transmission

The Galaxy S10, Galaxy S10+, Galaxy S10e and Galaxy S10 5G’s Dynamic AMOLED display was built from the ground up to minimize eye strain so users can get a better night’s sleep.

Galaxy S10 users can sleep soundly knowing that their smartphone’s display has been certified by world-renowned testing firm TÜV Rheinland¹ to drastically reduce blue light’s harmful effects. When building the display, which received TÜV Rheinland’s official ‘Eye Comfort’ certification, Samsung applied new organic materials that reduce blue light wavelengths measuring between 415 and 455nm (the range that research² suggests is particularly harmful to the retina) by up to 42 percent³ – without the use of filters.

This significant reduction in blue light transmission is the product of Samsung’s continuous commitment to developing industry-leading AMOLED technology. The Dynamic AMOLED display reduces the transmission of ‘harmful’ blue light (wavelengths in the 415 to 455nm range) to below 7 percent – the industry’s lowest mark. This means that the Galaxy S10’s display reduces nearly 50 percent more blue light than previous AMOLED displays (approx. 12 percent), and more than 60 percent more than most smartphone LCD displays (approx. 18 percent).

The Galaxy S10’s display also produces incredibly lifelike colors. To enable users to enjoy crisp, immersive colors day or night, Samsung went to great lengths to ensure that the display’s blue-light reducing innovations wouldn’t compromise image quality.

Samsung’s Mobile Digital Natural Image engine (mDNIe) is one such example of an image quality-preserving innovation. Whereas with previous smartphones’ displays, activating a blue-light filter would inevitably add a noticeable tint to the screen, this proprietary technology enables the Galaxy S10’s display to produce vibrant, immersive colors⁴ and reduce blue light transmission at the same time.

To offer users additional protection, the Galaxy S10 also features a built-in blue-light filter, accessible via the Quick Panel, that blocks up to 99 percent of blue light wavelengths. Users also have the option to set the blue-light filter to turn on automatically before they go to bed by activating Bixby’s preset ‘Before bed’ Routine, accessible under Settings > Advanced features > Bixby Routines.

As ByungChang Kwak of Samsung’s Mobile Communications Division explained, in addition to opting for a blue-light reducing smartphone like the Galaxy S10, there are simple things that consumers can do to help protect their eyes when using electronics devices. “For example, adjusting ambient lighting to minimize screen glare can help reduce eye strain,” said Kwak, “and remembering to blink frequently can help prevent dry eye.”

Going forward, Kwak added, “Samsung will continue to develop technologies that promote better health and make the user experience more convenient.”

¹ TÜV Rheinland, a globally recognized certification institute, awarded Galaxy S10e, S10, S10+, S10 5G’s display the Eye Comfort Certification based on its ability to drastically reduce the harmful effects of blue light. This certification can be found on www.tuv.com with the ID 1419064785. 

² Arnault E, Barrau C, Nanteau C, Gondouin P, Bigot K, et al. (2013) Phototoxic Action Spectrum on a Retinal Pigment Epithelium Model of Age-Related Macular Degeneration Exposed to Sunlight Normalized Conditions. PLOS ONE 8(8): e71398. https://doi.org/10.1371/journal.pone.0071398 

³ Compared to previous AMOLED displays

⁴ The Dynamic AMOLED display has been certified by Verband Deutscher Elektrotechniker (VDE) to deliver 100 percent mobile color volume in the DCI-P3 color range.

Samsung Electronics, a world leader in advanced semiconductor technology, today announced that it has received the ISO 26262 certification for functional safety in automotive components from TÜV Rheinland, a globally renowned third-party testing, inspection and certification company.

The accreditation of Samsung’s new functional safety management system ensures that the company’s advanced automotive semiconductors, such as processors, image sensors, memory and light emitting diode (LED) solutions, satisfy the industry’s rigid safety standards throughout the product development process.

“TÜV Rheinland provides independent testing and inspection services that stand by quality and safety,” said Manuel Diaz, Global Field Manager at TÜV Rheinland. “Samsung has successfully built its management system that will provide semiconductor solutions meeting the functional safety requirements for today’s automakers. We are pleased to present Samsung with the ISO 26262 certification for automotive semiconductors that will help enhance functional safety within the industry.”

“Safety is a top priority, especially when it comes to tomorrow’s automotive vehicles, and our ISO 26262 certification is an exciting step that secures functional safety in Samsung’s advanced automotive semiconductor solutions,” said Kenny Han, vice president of Device Solutions Division at Samsung Electronics. “We expect that the new ISO 26262 certification will drive momentum for our comprehensive lineup of innovative semiconductor solutions in the automotive market.”

As the adoption of electronic components in automobiles continue to increase and the development of future applications are accelerated across industries, the importance of automotive safety standards for semiconductor components as well as their level of sophistication have also risen.

The ISO 26262 for automotive functional safety was established as a global standard by the International Organization for Standardization (ISO) in 2011 to minimize risks from electric or electronic system malfunction in vehicles. Recognizing the growing requirements for semiconductors in emerging automotive technologies such as advanced driving assistance systems (ADAS) and autonomous driving, guidelines specific to such products were added to the revised standard in 2018.

With the ISO 26262 certification, Samsung plans to accumulate development cases and make continuous improvements to further reinforce its functional safety management system. In addition to the certification, Samsung’s automotive semiconductor solutions have been meeting the highest standards of quality management and reliability required by IATF 16949 and AEC-Q100 specifications respectively.

Thanks to these cutting-edge developments, the Galaxy S10 line offers a display with a brilliant, realistic picture quality whilst being comfortable on the user’s eyes and able to reflect various color preferences. Samsung Newsroom sat down with Byungduk Yang, Vice President of Samsung Electronics’ Mobile Communications Division to learn more about how the Galaxy S10 line’s display is at the core of the user’s mobile experience.

A User-Friendly Approach to Display Technology

Yang’s development philosophy for mobile displays puts the user first; “providing practical screen solutions and new experiences have become our core values,” explained Yang. “As a result, the Galaxy S10 line’s display focuses on providing interesting experiences and real-life benefits to users, beyond just good picture quality or display size.”

Of course, one of the key innovations of the Galaxy S10 line is the full screen experience provided by the ‘Infinity-O Display’ that covers, bar the camera, the entire front side of the device. In order to seamlessly integrate the front camera into the display, a small and precise hole is made in the screen using a delicate laser cutting technique and advanced barrier technology. These procedures maximize screen real estate, enhancing the reliability of barrier performance of AMOLED pixels around the hole. Therefore, users’ visual experience is maintained, or even more improved on the Infinity-O Display along with Dynamic AMOLED technology at the highest quality possible. “The Galaxy S10 line’s full display offers picture quality that is more realistic than before,” noted Yang.

But the Galaxy S10 line’s display provides real-life benefits and experiences to users beyond just high picture quality. “We wanted to achieve a ‘user-friendly’ display,” explained Yang. “Display-based devices are known to harm users’ retinas after prolonged use to due blue light emissions. This is particularly a problem at night, when exposure to blue light inhibits melatonin production which can affect sleep patterns. But the Galaxy S10 line’s display delicately manipulates the wavelength of blue OLED to remove the harmful energy, which means the device can be used for a long time with minimal damage to the user’s eyes.”

Previously, smartphone displays used regular software to reduce the amount of blue light emanating from the display. But the Galaxy S10 line harnesses a technology that reduces blue light exposure by 42% more than the previous technique, without compromising picture quality. “We have even received an Eye Comfort Certification from TÜV Rheinland,” enthused Yang. “Users will definitely notice than their eyes are less strained when using the Galaxy S10.”

Changing the Way We See Color

Key to the brilliant realism of the Galaxy S10 line’s Dynamic AMOLED display is its evolved color representation. Compared to previous Galaxy phones, the Galaxy S10 line is the most exceptional yet; DisplayMate’s Just Noticeable Color Difference (JNCD) unit measurement for Galaxy S10 is 0.4 JNCD (where the lower the value, the more realistic a color rendering is), up from the Galaxy Note 9 and Galaxy S9’s ratings at 0.5 and 0.7 JNCD respectively.

This near-perfect color rendering also takes into account global user color preferences. “We identified that people read color differently depending on where they are from, their age, and their gender,” explained Yang. “To accommodate this, we asked over 2,000 people in 15 countries all around the world to provide their color preferences. We then analyzed their responses and, given the results, created two default color modes. ‘Natural Mode’ has a warmer tone to suit people in the US and Europe, whereas ‘Vivid Mode’ accents bluish tones for users in Asia.”

A Display to Match the Human Eye

On top of being able to render over 16 million colors, the Galaxy S10 line’s Dynamic AMOLED Display also supports high definition, providing the user with optimized high picture quality for every image, and as the world’s first smartphone display to support HDR10+, for every frame of a video, as well. Much like how the pupils in our eyes dilate and contract depending on the amount of light around us, the Galaxy S10’s display features Dynamic Tone Mapping technology that adjusts and optimizes picture quality according to the light-dark contrast on the screen.

The display has also received a ‘100% Mobile Color Volume’ certification for its realistic image rendering – the first smartphone range to ever do so. In order to achieve such display prowess, not only has Samsung been tirelessly working on AMOLED organic material research, but also on its proprietary picture quality engine, ‘mDNIe (Mobile Digital Natural Image Engine)’.

So what is the future of device display, as envisaged by Yang? “In the past, we began with black and white displays – TV screens – and the natural next step was to develop displays that presented images in color, moving closer to how we, as humans, perceive the world. Accordingly, we are to take this verisimilitude to the next level by making a display that brings together technology to provide a picture quality that matches the realism and substantiality of human vision.” 

With a reengineered dynamic display, a pro-grade camera and performance optimized for today’s needs, the Galaxy S10 line is the result of 10 years of smartphone innovations.

The Galaxy S10 line is jam-packed with next-generation technology – both new and upgraded. The smartphone offers users the familiar premium Galaxy experience, while it breaks new ground with a series of firsts and bests across the Galaxy S10’s cutting-edge features.

The Galaxy S10 line harnesses a Dynamic AMOLED display, which received the industry’s first certification for 100% Mobile Color Volume in the DCI-P3 color range, achieving excellent color expression, contrast ratio and peak luminance, and garnered the Eye Comfort Certification from TÜV Rheinland. The device’s new Ultrasonic Fingerprint Scanner is the first advanced on-screen fingerprint-scanning method on a smartphone to receive the FIDO Alliance Biometric Component Certification. In addition, its Wireless PowerShare technology provides the next level of convenience, able to charge multiple devices simultaneously.

Users can create mesmerizing content with HDR10+ recording, while Super Steady powered by stabilization technology smooths out shaky images. The Galaxy S10 is equipped with 64bit game support, in an industry-first for Android devices. The smartphone also works seamlessly with Unity’s new Adaptive Performance features and brings Dolby Atmos’ advanced gaming mode to smartphones for the first time. With the largest storage and fastest speeds on a Galaxy device, the Galaxy S10 gives you performance optimized for the way you use your phone today.

Check out the infographic below to discover the ways the Galaxy S10 line is redefining the smartphone experience