Last year at CES, Samsung Electronics unveiled breakthrough technologies designed to make consumers’ IoT experiences more seamless and intuitive. This year, the company is showcasing how its latest innovations take connected living to the next level, simplifying users’ lives both inside and outside the home.

Samsung’s CES 2019 booth is chock full of interactive exhibits that offer attendees a chance to get hands-on with the company’s latest TVs, home appliances, mobile devices and more. The illuminating exhibits also offer up-close looks at Samsung innovations that are paving new ground in the fields of 5G, AI, IoT, automotive electronics and robotics, and transforming the way consumers live, work and connect.

Check out the video above to take a virtual tour of the booth and experience the excitement for yourself!

20^th Century Fox, Panasonic Corporation and Samsung Electronics today announced updates to the associated certification and logo program for the open, royalty-free dynamic metadata platform for High Dynamic Range (HDR), called HDR10+ which they initially announced last year at IFA.

The HDR10+ platform will soon be made available to content companies, ultra-high definition TVs, Blu-ray disc players/recorders and set-top box manufacturers, as well as SoC vendors, royalty-free with only a nominal administrative fee. Companies can view the new logo, learn about the license program including final specifications, adopter agreements and sign up to receive a notification when technical specifications for HDR10+ become available at http://www.hdr10plus.org. In addition, Ultra HD Blu-ray metadata generation tools have been developed with third parties and will soon be available for content creators enabling Ultra HD Blu-ray players to enter the market. Details on the content transfer and interface format for the content creation pipeline will also be released shortly.

HDR10+ will offer a genuinely premium HDR experience for viewers through a device certification program ensuring an accurate representation of the creative intent expressed in the content. Also, its workflow improvements for creators will encourage increased production of premium HDR content.

The HDR10+ license program will provide interested companies with the necessary technical and testing specifications to implement HDR10+ technology in a way that both maintains high picture quality and gives each manufacturer the ability to apply dynamic tone mapping innovatively. The accompanying certification program will ensure that HDR10+ compliant products meet good picture quality and deliver the creative intent of movie directors and cinematographers. A certified product will feature the HDR10+ logo, which signifies the product’s excellent picture quality.

Key aspects of the license program will include:

• Benefits for device manufacturers (e.g., TV, Ultra HD Blu-ray, OTT STB, etc.), content distribution services providers, SoC manufacturers, content publishers, and content creation tool providers.
• No per unit royalty.
• A nominal annual administration fee for device manufacturers, SoC manufacturers and content distribution service providers.
• Technical specification, test specification, HDR10+ logo/logo guide, patents from the three companies directly related to the technical specification and the test specification.
• Certification for devices will be performed by a third-party, authorized testing center.

Once the HDR10+ license program is open, the three founding companies will incorporate HDR10+ technologies in all future Ultra HD movie releases, selected TVs, Ultra HD Blu-ray player/recorders, and other products.

“It was important for us to create an open system that is flexible and offers a viewing experience much closer to the filmmaker’s creative intent for the film,” said Danny Kaye, Executive Vice President of 20^th Century Fox, and Managing Director of the Fox Innovation Lab. “Together with Samsung and Panasonic, we aim to standardize the licensing process making it easy for partners, including content creators, television and device manufacturers, to incorporate this technology and improve the viewing experience for all audiences.”

Support continues to grow for HDR10+ and companies are looking forward to applying the 3C specifications and certification program. More than 25 companies spanning many different industries have expressed strong interest in supporting the HDR10+ platform, further reinforcing its path to success.

Amazon Prime Video, the first streaming service provider to deliver HDR10+, has made the entire Prime Video HDR library available in HDR10+ globally. The Prime Video HDR10+ catalog includes hundreds of hours of content such as Prime Originals The Grand Tour, Golden Globe®-nominated The Marvelous Mrs. Maisel, Jean-Claude Van Johnson, The Tick and The Man in the High Castle plus hundreds of licensed titles.

Warner Bros. Home Entertainment will support HDR10+ to enable a dynamic metadata solution for Warner Bros. content to Samsung, Panasonic and other HDR10+ capable 4K TVs. “Warner Bros. has always strived to provide the best next gen home entertainment experience to consumers,” said Jim Wuthrich, President of the Americas and Global Strategy, Warner Bros. Home Entertainment. “With HDR10+ dynamic metadata, WB can continue to more accurately bring the filmmakers’ vision of our 2018 releases and our vast catalog of over seventy-five 4K HDR titles to the home across a broad range of HDR10+ capable TV’s.”

The new HDR10+ technology optimizes picture quality for next generation displays by using dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, color saturation, and contrast, which makes for an enhanced viewing experience. HDR10+ technology optimizes the performance of many 4K ultra-high definition TVs, enabling playback on a wide range of next generation TVs bringing user experience much closer to the original creative intent for Hollywood films.

“By bringing together know-how and technology from the three founding companies, HDR10+ has the potential to deliver considerable picture quality benefits to both viewers and creators alike,” said Toshiharu Tsutsui, Director of Panasonic’s TV Business Division. “Accordingly, Panasonic anticipates wide support for HDR10+.”

“Samsung is committed to technological innovation across our TVs and HDR10+ represents an evolution in display quality for the best possible viewing experience,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We have also designed the HDR10+ platform to encourage future development in order to deliver further enhanced technology in the years to come.”

About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is the industry leading worldwide marketing, sales and distribution company for all Fox produced, acquired and third-party partner film and television programming. Each year TCFHE expands its award-winning global product portfolio with the introduction of new entertainment content through established and emerging formats including DVD, Blu-ray, Digital and VOD. Twentieth Century Fox Home Entertainment is a subsidiary of 20^th Century Fox, a 20^th Century Fox Company.

About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 495 subsidiaries and 91 associated companies worldwide, recording consolidated net sales of 7.343 trillion yen for the year ended March 31, 2017. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic:http://www.panasonic.com/global

Kuala Lumpur, 27 July 2017 – Televisions today have transformed into works of art. As consumers focus more on design aesthetics, the entertainment staple has turned into a stylish overhaul to fit seamlessly into any lifestyle and routines. With an effort to make your television customisable to your space, Samsung Malaysia Electronic is proud to unveil The Frame in Malaysia.

This new lifestyle TV beautifies any living space, and is designed to live in harmony with the homeowner’s interior décor. Pushing the boundaries of traditional TV, The Frame provides homeowners more than just a screen to enjoy their favourite entertainment programme; it is also a statement piece likening the home to an upscale art gallery.

“At Samsung, we believe that design starts with people – who they are, what they love and how they live. Within the home, technology is very personal and we wanted to make sure we gave users a product that is customisable to their lives. To showcase the integration of art, design and technology, we are pleased to collaborate with interior design firms such as Nu Infinity, Santa Fe Interior Architecture and Suface R to demonstrate how seamless and effortlessly The Frame fits into any décor – be it modern contemporary, industrial or minimalist,” said Jimmy Tan, Head of Consumer Electronics, Samsung Malaysia Electronics.

The Frame’s line-up includes 55-inch and 65-inch models. Instead of fading to black like a conventional TV, The Frame display transforms into bespoke work of arts when powered off. Through its Art Mode feature, The Frame can display 100 exclusive works of art by 37 renowned designers or precious family photos, all of which can easily be controlled via smartphone application. This easily adds a personal and emotional touch to homeowner’s living space.

The Frame display is equipped with a brightness sensor, which allows customisable displayed contents on-screen to adjust to the natural levels of light that are in the room, giving it the appearance of a picture frame on the wall. To ensure that The Frame enhances the ambiance and décor of any living space, it consists of customisable frame options including Walnut, Beige wood and White, providing users with the flexibility to match their TV to their interior.

Finally the set-up process is also simpler than ever, only requiring 15-minutes to mount the TV and allows for easy adjusting once positioned on the wall. The No Gap Wall-mount has a universal mount system built into the back of the TV, which positions it flush against the wall when mounted, allowing it to look like a real picture frame. Thanks to its Invisible Connection, The Frame can be mounted just like a picture frame or painting without messy cables, making it a complete package for any living space.

Samsung’s elegant The Frame will officially make its debut in Malaysia on 15^th August 2017 at a recommended retail price of RM14,999 for the 65-inch model and RM9,999 for the 55-inch model.

For more information on The Frame TV, please visit www.samsung.com/my/tvs/frametv/