HDR10+ technology optimizes brightness and maximizes the contrast ratio, making bright areas brighter and dark areas darker. The feature is available on all UHD TV and 2019 8K TV models, including Samsung’s lineup of QLED TVs.

“With HDR emerging as one of the most important technologies for ultra-high picture quality, our HDR10+ format enables every image to be accurately displayed on screen just as the creator intended,” said Hyogun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “We will continue to strengthen our industry leadership through establishing partnerships with top streaming service providers and equipping our televisions with the technology needed to support the world’s first 8K HDR10+.”

“Our main goal in this partnership with Samsung is to offer the highest-quality content services available to our customers,” said Victor Chekanov, CEO at MEGOGO. “We will maintain our initiative in the Russian OTT service market and plan to provide dozens of HDR10+ movies to Samsung Smart TV users starting late this summer.”

Aside from the aforementioned OTT streaming services, several other industry-leading content partners are collaborating with Samsung. Rakuten TV, Deutsche Telekom’s Magenta TV and Videociety are all expected to adopt HDR10+ support for its respective VOD services between Q4 2019 and Q1 2020. Also, Molotov, the first French OTT streaming service to offer live and on-demand TV channels all in one place, is also considering to adopt HDR10+. The growing list of premiere content partners is a testament to the industry’s commitment to the best viewing experience possible for consumers.

HDR10+ content availability continues to expand. Recent announcements from Universal Pictures Home Entertainment and Warner Bros. Home Entertainment debuting HDR10+ on UHD Blu-ray with “The Secret Life of Pets 2” and “Godzilla: King of the Monsters”, respectively, add to the UHD Blu-ray discs already released from Twentieth Century Fox and others.

Since Samsung began the HDR10+ logo certification program with Panasonic and 20^th Century Fox last year, 81 companies have joined the program, boosting the program’s influence in the industry. Samsung has also strengthened its effort with the new opening of an HDR10+ center in China last December, following Korea, Japan and the U.S. With TV manufacturers such as Hisense obtaining HDR10+ certification in China, the HDR10+ alliance is expected to expand even further.

Along with HDR10+ certifications of existing TVs and smartphone products, Samsung is working to implement the program for its B2B products. For example, micro LED models such as The Wall Pro and The Wall Lux have been HDR10+ certified, and the company plans to expand the ecosystem to include Samsung’s line of LED products.

For more information on Samsung’s HDR10+-supported products, please visit https://hdr10plus.org/.

https://hdr10plus.org/wp-content/uploads/2019/09/IFA-2019-HDR10-FINAL-CLEAN-b2.pdf

SEOUL, Korea – 5 September, 2016 – Samsung Electronics Co. announced that all of its 2016 UHD TV models have attained the Ultra High Definition (UHD) TV certification from Digital Europe (DE), a collaborative body of European IT and consumer electronics businesses. Comprised of 62 corporate members and 37 National Trade Associations, Digital Europe is one of the most influential organizations representing the digital technology industry in Europe.

Samsung TVs, ranging from the 2016 SUHD TV lineup to the Series 6 UHD TVs, have met the strict standards for UHD TV certification as specified by DE, and will now bear the European UHD TV logo, as well as the Consumer Technology Association (CTA) label. Both certification labels are on display on Samsung UHD TVs at this year’s IFA exhibition.

For its certification, DE has specifically defined a ‘Pixel’ as the minimum picture resolution element, capable of rendering the same luminance scale as the entire display. The horizontal and vertical pixel count must be of the complete red, green and blue triple sub-pixel block, while not counting additional non-RGB sub-pixels.

Additional criteria to earn the DE certification include:

• Minimum native resolution of the display (e.g. LCD, PDP, OLED) or display engine (e.g. DLP) is 3840 x 2160 in 16:9 aspect ratio
• Minimum supported colorimetric is at BT.709 or above
• The display-device has at least one end-to-end signal path available to the user that does not render a UHD input at a frame rate or resolution lower than that received over the UHD interface from the source
• The display-device has at least one end-to-end signal path available to the user that does not reduce the resolution, nor reduce the frame rate of a UHD input during processing prior to display

“Our TVs will serve as an important reference point for consumers when they are looking for a UHD TV that offers premium picture quality, even though they may not be as familiar with difficult technological terms and implications,” said Simon Sung, Senior Vice President of the Visual Display Business at Samsung Electronics. “We are confident that this new certification from Digital Europe, marked by a UHD logo, will give consumers additional confidence when purchasing a UHD TV.”

Beginning in September, Samsung will be rolling out new consumer-facing messages surrounding the picture quality of its UHD TVs, designed to help consumers make an informed decision when purchasing a UHD TV. The new messaging will also highlight the utilization of RGB panels in Samsung UHD TVs, with the effect of reducing distortion, as well as familiarize consumers with related UHD technologies.