“As the smart home environment expands and concerns around data privacy grow, consumers are looking for more secure products they can trust,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Samsung remains committed to providing the best possible experience for users by building a powerful security foundation that protects their data across our AI-powered appliances.”

How Samsung Products Achieve the UL Solutions Diamond-Level Ratings

To provide users with peace of mind, it is crucial to determine that the robot vacuum cleaner has strong security capabilities. Especially in case of Bespoke AI Jet Bot Steam Ultra,[4] the premium model in the series, uses a camera during the cleaning process and offers features such as home monitoring through SmartThings connectivity.[5] Similarly, robust security measures are essential to Samsung’s screen-based appliances, which can monitor other home appliances and store user information in the web browser.

To establish this standard of protection, Samsung has applied Samsung Knox, which provides a multi-layered security system. It ensures encrypted communication and robust defense against external threats. Additionally, Samsung is strengthening security across these new products with IoT security marketing claims verified by UL Solutions this year by applying Knox Matrix Trust Chain[6] and Knox Vault.[7] Knox Matrix Trust Chain utilizes blockchain technology to monitor connected appliances’ security status in real time. Knox Vault, which is applied to home appliances for the first time in 2025, stores particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. These continued efforts will allow the company to deliver a more secure connected home experience and further extend security certifications across its product portfolio.

Beyond its high level of security, the Bespoke AI Jet Bot Steam Ultra[8] offers enhanced hygiene through steam sanitization.[9] Equipped with AI Object Recognition,[10] it allows users to enjoy a more personalized and effortless cleaning experience that’s tailored to their home environment.[11]

The Bespoke AI Refrigerator and the Bespoke AI Laundry lineup, which were introduced at the global “Welcome to Bespoke AI” launch event in March, are equipped with the AI Home or AI Family Hub screen.[12] The screen allows for easy control of the device and displays product-related information in an intuitive way.

Availability

Samsung’s newest vacuum and mop robot cleaner, the Bespoke AI Jet Bot Steam, is scheduled to be showcased at IFA 2025, where its key features and strengths will be on full display. Bespoke AI refrigerators and the Bespoke AI Laundry lineup are already being rolled out in select markets globally.

To find out more on other Bespoke AI full lineup, visit https://www.samsung.com/my/home-appliances/bespoke-home/?srsltid=AfmBOooYlYN40gO1RI1AU-FFCeZsPD-JZx9JHoYJzYhPcsT24hm4ZQ1H

The UL Solutions IoT Security Rating Program

UL Solutions is a global safety science leader that evaluates marketing claims for smart devices through objective, rigorous and science-based evaluation. Its IoT Security Rating Program verifies a brand’s marketing claims about its product’s IoT security capabilities and ranks those capabilities on five levels: Bronze, Silver, Gold, Platinum and Diamond.

The Diamond-level rating is the highest in the program. Only products that successfully detect and block malicious software, prevent unauthorized access and anonymize user data can earn a Diamond-level rating. Products that achieve this level must also detect unknown threats and run real-time vulnerability management systems.

[1] Availability may vary by region. Applicable to certain models (VR90F01***, VR80F01***, VR70F***).

[2] Applicable to certain models (RF**DB99****, RF**DB95****, RF**DG9H****, RM90F**B***, RF90F**A***, RM90F**D**, RM90F**E**, RM90F**C**, RM90F**X*, RF90F**B***, RF90F**E***).

[3] Applicable to certain models (WD53*BA900H***, WD25*B8995B*, WD***B8995B***, WD*0****V***, WD*0****H*, WD*9****H*, WD*0****H***, WF90*53*****, WF*0F2****, WF90F*******, DV90*53*****, DV*0F2****, DV90********, WF90********).

[4] Availability may vary by region. VR90F01***

[5] Appliance must support Wi-Fi and connect to SmartThings available on Android and iOS devices to activate service. A Wi-Fi connection and a Samsung account are required.

[6] Knox Matrix Trust Chain is applied to all Wi-Fi enabled appliances launching in 2025.

[7] Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screens launching in 2025, with the exception of the Bespoke AI Oven.

[8] Availability may vary by region.

[9] Steam sanitization is applied to mops only, not to floors. Based on testing by Intertek using the Wash the Mop course, it eliminates 99.999% of Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, and Moraxella osloensis. Not supported in the USA. Results may vary depending on the actual usage conditions.

[10] Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Example items: air conditioners (stand type), refrigerators, Bespoke appliances (refrigerators/dishwashers), TVs, washing machines/dryers, air purifiers, AirDressers, sofas, beds, bookshelves, tables, pet excrement, electrical cables, towels/socks, cups, glasses, bottles, bowls, vases, floor mats, rugs, coat racks, shoes, pedestals, scales, power extensions, furniture with a crossbar, furniture legs, wheelchairs, pet fur balls, smartphone cables, stains and liquid spills, door steps, and doorways. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.

[11] Only applicable to VR90F01*** (Bespoke AI Jet Bot Steam Ultra).

[12] AI Home and AI Family Hub refer to an LCD screen on the product. Does not mean all services available on AI Home or AI Family Hub are AI or generate information or outcomes using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

At Samsung Developer Conference 2024 (SDC24), Samsung announced plans to extend Knox Matrix from mobile devices and TVs to home appliances following Samsung Knox’s expansion. Knox Matrix provides integrated protection for interconnected devices, allowing them to mutually monitor for security threats and notify users of threat-blocking measures.

▲ Jong-Hee Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, delivers the SDC24 keynote address.

In addition, Samsung plans to introduce mobile biometric authentication to its home appliances next year — eliminating the need to enter IDs and passwords and preventing login information from being exposed.

Detecting Security Threats and Notifying Users

All Samsung smart home appliances[1] are safeguarded by Samsung Knox, a holistic and multi-defense security platform that protects users’ data from external threats including malicious software. Nonetheless, Samsung set out to build a secure environment for interconnected devices since strong connectivity between devices creates an improved user experience and protection against data exposure in the age of AI home appliances.

Knox Matrix is a security solution that comprehensively protects connected devices and networks using private blockchain technology. The system consists of Trust Chain, Cross Platform and Credential Sync.

▲ Knox Matrix is comprised of three main technical elements.

Based on blockchain technology, Trust Chain allows connected devices to monitor each other for security threats and notifies users of threat-blocking measures if there is a problem with the security status. Cross Platform ensures consistent security standards are applied to connected devices, even if they run on different operating systems (OS) and platforms. Credential Sync encrypts data shared between devices and synchronizes credentials to maintain security.

First introduced to the 2024 Bespoke 4-Door Refrigerator with AI Family Hub[2], Credential Sync uses end-to-end encryption (E2EE) technology to share data between devices on the server. Information can be safely shared between connected devices, and existing user data can be restored when a new product is purchased.

Samsung plans to expand the application of Knox Matrix’s Trust Chain, Cross Platform and Credential Sync to major products such as the refrigerator with AI Family Hub beginning next year.

Introducing Biometric Authentication

At SDC24, Samsung also announced that Passkey will be introduced next year to the refrigerator with AI Family Hub as well as home appliances equipped with the 7-inch AI Home LCD screen. Part of Credential Sync, Passkey is a digital credential that allows users to log in to home appliance apps and websites[3] using biometrics such as fingerprints on their smartphones.

With the increasing use of apps and web services, the risk of password leaks is on the rise. Passkey alleviates this concern and eliminates the inconvenience of having to remember passwords for each login.

Furthermore, Samsung is planning to apply Knox Vault to its AI home appliances starting next year to further improve hardware-based security. Samsung home appliances equipped with Knox Vault will store sensitive personal information such as passwords and biometric data on a separate hardware security chip — protecting sensitive information from OS-based security breaches or physical hacks.

Expanding Recognition From Top-Tier Organizations

Samsung is committed to improving the reliability of its AI home appliances by expanding security verification from authorized organizations. In February, the Bespoke 4-Door Flex Refrigerator with AI Family Hub+[4] became the first in the global home appliance industry to receive the highest rating of Diamond in the IoT Security Rating conducted by leading certification company UL Solutions. Now, five products including the Bespoke AI Laundry Combo and the Bespoke Jet Bot Combo AI[5] have received the same rating — setting an industry record.[6]

▲ The Bespoke AI Laundry Combo received the Diamond security rating from UL Solutions.

UL Solutions’ IoT Security Rating uses a five-level rating system based on rigorous testing of hacking risks and the security capabilities of smart home appliances. The Diamond rating requires passing stringent evaluations including detecting malicious software tampering, preventing illegal access attempts and anonymizing user data. Samsung plans to expand Diamond certification to even more of its AI home appliances.

Additionally, Samsung conducts internal cyberattack simulations at least once a quarter to verify the security of its AI home appliances. The company’s software developers perform these hacking tests on products and services to identify vulnerabilities and create updates to address any security flaws.

“As the connected ecosystem of AI home appliances expands, the importance of security is growing exponentially,” said Miyoung Yoo, EVP and Head of the Software Development Team, Digital Appliances Business at Samsung Electronics. “Samsung will continue to develop security solutions and achieve new certifications to ensure that users can experience peace of mind when using AI home appliances and services in Samsung’s ecosystem.”

[1] Samsung Knox is applied to select appliances launched in 2018 and later.

[2] Product availability may vary according to region.

[3] Available on websites that support the international Fast Identity Online (FIDO) standard.

[4] Product availability may vary according to region.

[5] Product availability may vary according to region.

[6] As of August 2024.

Samsung Electronics today announced that an expanded number of products in its Digital Appliances Business have been verified to level ‘Diamond’ under UL Solutions’ Marketing Claim Verification IoT Security Rating Program. Following the Bespoke 4-Door Flex Refrigerator with AI Family Hub+[1]― which was the first product in the home appliances industry to earn the ‘Diamond’ level from UL Solutions ― and Bespoke Jet Bot Combo AI,[2] three products were verified to the same level recently. The Bespoke AI Laundry Combo[3] and the Air to Water Heat Pump[4] acquired the Verification in June, and the Bespoke Slide-in Range[5] followed in July. As a result, Samsung now possesses five ‘Diamond’ level verifications by UL Solutions, the largest number in the home appliances industry.

“As AI becomes more advanced, security is naturally becoming more important in terms of protecting users’ privacy,” said Miyoung Yoo, EVP and Head of the Software Development Team, Digital Appliances Business at Samsung Electronics. “The result shows that Samsung has proved its competitiveness in security based on Samsung Knox. We will continue to prioritize security so that consumers can enjoy the AI capabilities of our products in a safer environment.”

UL Solutions’ IoT Security Rating Program

UL Solutions is a leading global safety science company that evaluates hundreds of marketing claims each year. One of their services, the UL Solutions’ IoT Security Rating Program, verifies the security capabilities of smart home products.

UL Solutions differentiates security capability performance using five levels – Bronze, Silver, Gold, Platinum and Diamond. Each level requires rigorous testing, and of them, the highest ‘Diamond’ level is only given after products pass tests evaluating the ability to detect malicious software modulation, prevent illegal access attempts and anonymize user data. Especially, the products that achieve this highest ‘Diamond’ level differentiate themselves from level ‘Platinum’ products in their ability to detect unknown potential vulnerabilities and operate programs for early detection of security vulnerabilities, as well.

Products Newly Verified to Level ‘Diamond’

These additional certifications were obtained for the Bespoke AI Laundry Combo, the Air to Water Heat Pump and the Bespoke Slide-in Range. They are distinctive by being able to be linked with other devices using SmartThings connectivity[6] and providing various AI or smart functions.

The Bespoke AI Laundry Combo is an All-in-one washer and dryer that frees users from the hassle of transferring laundry after washing to the dryer. Featuring a 7-inch LCD display,[7] users can get recommended cycles[8] based on their preferences, as well as periodic and seasonal needs.[9] It also shows all connected appliances[10] within the home, allowing users to monitor and control them seamlessly.

The Air to Water Heat Pump has a slim fit design that goes harmoniously with the home environment. Its 7-inch LCD display[11] supports various languages and helps users monitor solar PV energy usage. Users can control their connected appliances through the display.

Lastly, the Bespoke Slide-in Range also features the 7-inch LCD display[12] for an elevated cooking experience. Users can access connected appliances[13] with Bixby[14] through a microphone and a speaker implemented in the range. Moreover, it analyzes users’ preference data and provides personalized guidance, notifications and recipe recommendations.[15]

Thanks to Samsung Knox, which is applied to all Samsung home appliances, the data and the connection between devices can be thoroughly protected. Customers can utilize products’ AI features with confidence, having been assured of their strong security performance.

Meanwhile, visitors at IFA 2024 ― being held in Berlin from September 6 to 10 ― will be able to see Samsung’s home appliances that are proven for their security excellence. At the booth, Samsung will showcase the newly certified Air to Water Heat Pump as well as the Bespoke AI Laundry Combo.

[1] RF**DB99****, RF**DB95****, RF**DG9H****, available in North and Latin America, Europe, Middle East, Southeast Asia, India and Korea

[2] VR7M*97****, available in North America, Europe, Southeast Asia and Korea

[3] WD**DB89****, WD53DBA*00H*, available in North and Latin America and Korea

[4] AE***DN**P*, MIM-E03*N, available in Europe. The term ‘Air to Water Heat Pump’ is for global users’ reference. Samsung name: EHS

[5] NSI6D*99******, available in North America

[6] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[7] For AI Home available on Bespoke AI Laundry Combo: AI Opti Wash & Dry and Bixby accessible through the AI Home utilize AI-based algorithm. Our AI-based algorithms may be updated periodically to improve accuracy. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App and the phone call features.

[8] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[9] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[10] Appliances must be connected to the range via the SmartThings App and using the same Samsung account.

[11] Selected models only

[12] For AI Home available on Bespoke Slide-in Range: Recipe recommendations and Bixby accessible through the AI Home utilize AI-based algorithms. To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu.

[13] Appliances must be connected to the range via the SmartThings App and using the same Samsung account.

[14] Applicable to certain range features only. Check the user manual for a full list of features that can be controlled/activated by a voice command. Bixby is Samsung’s brand of artificial intelligence (AI) / Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish and Portuguese. A Samsung account log-in and Wi-Fi connection are required.

[15] Default recipes. To access your AI recipe recommendations (based on deep learning models, which may be updated periodically to improve accuracy), click on the ‘Food’ service within the SmartThings App in the AI Home menu.