Are you hesitating to take the leap into the world of supersize TVs? Concerns about space, price, and the uncertainty of making such a significant investment might be holding you back. But fear not, Samsung is here to address those very concerns. With our Supersize TV campaign, we’re ready to prove that going big is the way to go, and you won’t have any regrets.

Samsung understands that every living space is unique. To cater to diverse needs, we are proud to offer impressive range of TV sizes, including the Samsung 77” OLED, 85” Neo QLED and 98” QLED Supersize TVs. Whether you’re in a cozy apartment or a spacious living room, there’s a size that fits perfectly.

The 98” QLED TV is an extraordinary addition, redefining your home entertainment experience. With an emphasis on size, quality, and experience, the 98” QLED TV is set to transform the way you enjoy content and social moments. Samsung’s new Ultra-large Screen TVs are designed to uplift your home entertainment to a whole new level. It’s about experiencing content in a way that was never before possible, with the bigger screen making everything better.

Why You Need to Go Big

The 98” QLED TV, the flagship of this campaign deserves special attention. It’s not just a television, it’s a gateway to a world of endless entertainment possibilities. Here’s why consumers are rushing to make it the centerpiece of their living rooms:

1. Cinematic Bliss

Imagine the feeling of being at a movie theatre, right in your own home. The supersize TV offers a cinematic experience like no other, with lifelike colours, sharp details, and crystal-clear sound that envelops you in every scene.

2. Gaming Extravaganza

Gamers rejoice! With Motion Xcelerator Turbo+ (4K @120Hz) and a screen this vast, you can dive into your favourite games with unparalleled immersion, racing at breakneck speeds, exploring epic fantasy worlds, or battling it out in first-person shooters. The supersize QLED TV enhances every gaming moment with exceptional motion enhancements up to 4K 120Hz, ensuring ultra-smooth action without lag and motion blur.

Get your hands on Samsung’s biggest TV for premium viewing bliss and endless entertainment today!  But here’s the exciting twist – from 1 October to 31 October 2023, you can also enjoy a complimentary Setel Petrol Voucher worth up to a whopping RM800*! Unleash the possibilities of the Supersize TV campaign by exploring more at: https://www.samsung.com/my/offer/super-size-tv-new.

Merdeka Promotion Extension: Snag Up to RM800 Setel Petrol Voucher with Selected TV Models!

Exciting news for all you Samsung TV enthusiasts! Due to the overwhelming response, our Merdeka Promotion has been extended. Now, you can snag a Setel Petrol Voucher worth up to RM800[1] when you purchase selected Samsung TV models until 31 October, 2023! Don’t let this amazing deal slip through your fingers!

Don’t miss this fantastic opportunity, check them out today!

To find out more, please visit: https://www.samsung.com/my/offer/tv/merdeka-2023/

[1] Promotion is valid while stocks last and on a first-come, first-served basis.

To discuss the shifting market trends towards ultra-large TVs, Samsung Newsroom sat down with Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store, and learned more about how Samsung Electronics is providing revamped viewing experiences through ultra-large TVs.

Bigger, Better Viewing Experiences With Wider TVs

With its breathtaking size able to display exceptional detail on a grander scale, the 98-inch TV has become the new standard for ultra-large TVs. In line with such trends, Samsung unveiled the 2023 98-inch Neo QLED 8K at CES 2023, offering consumers bright colors and extremely vivid details on a brilliantly large screen. As standard TV sizes have grown larger over the years, Samsung adapted to industry trends and consumer demands by developing ultra-large TVs for better viewing experiences.

“About ten years ago, a 60-inch TV was considered a large TV. But as time went by, 65-inch TVs became mainstream, and now 75-inch and 85-inch TVs have become popular, demonstrating consumers’ growing demand for larger TVs,” said Chae. “In fact, our customer survey showed that 75% of consumers bought, on average, a TV 13 inches bigger than their previously purchased TV model.”

▲ Heejin Chae explains how evolving consumer demands have shaped Samsung’s product offerings.

Additionally, with the popularity of streaming services, consumers are increasingly purchasing ultra-large TVs to enhance their at-home viewing experiences. “An astronomical number of people have started using streaming services since the pandemic as they increasingly consumed content like movies and sports,” said Chae. “As a result, the demand for ultra-large TVs has risen, as they give a more immersive viewing experience.”

Younger generations also seem to prefer larger screens, furthering the popularity of ultra-large TVs. While people in their 40s and 50s made up more than half of the consumer base who purchased TVs over 80 inches in 2015, those in their 30s and 40s have led sales in the ultra-large TV market since 2021.

As these factors and preferences become more prevalent among users, the ultra-large TV market will continue to grow. “The ultra-large TV is an inevitable trend, and consumers are ready to enjoy extremely large TVs,” Chae said.

Comfortable Viewing at Further Distances

One of the biggest concerns when buying an ultra-large TV is the viewing distance — how far away the viewer is from the TV and whether that space is available at home. “As the viewing distance of the 98-inch NEO QLED TV has been shortened compared to previous ultra-large TVs, viewers can comfortably watch from as close as 4 meters away,“ said Kim.

▲ Sangyeob Kim discusses how the viewing distance of a TV affects the viewing experience.

“We created a space in the store with a sofa to simulate the viewing distance at home. We move the sofa to help customers gauge the viewing distance for smaller and larger rooms. Once the customers get a feel of how the TV would fit in their homes, they tend to prefer the larger models,” Kim added.

While some may have concerns about the large size of the TV, Kim explained that many consumers wish they had bought a larger size after opting for a smaller screen. “I’ve had customers call me after they had their TVs installed, asking if they can return their purchase for a larger one. That really puts me on the spot,” Kim stated. “Some even said they received the wrong TV size, claiming their TV seemed too small.”

When asked about delivery and installation, Kim explained that Samsung has worked diligently to ensure customers can receive their products easily in the comfort of their homes. “98 inches is the largest TV size that a standard Korean apartment elevator can accommodate. And when the elevator is too small, we offer other optimized delivery and installation services based on the customer’s environment,” Kim explained. “In fact, we even once successfully installed a TV after climbing a spiral ladder at a two-story house.”

“We thoroughly communicate with our customers and closely look at various factors in advance, such as whether it is possible to place the ultra-large TV on a table or wall mount it,” Kim added.

From Viewing to Experience: Changing the Living Room Culture

As TVs at home provide diverse content such as games, sports, movies and fitness content, the role TVs play has changed. As immersion is a top priority for many consumers, the popularity of large TVs is likely to continue as many consumers seek TVs that provide breathtaking experiences for all types of content.

▲ (From left) Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store

“Hands-on experience is necessary to show people how great a large TV is,” said Kim. “As a TV is usually the main design focal point in a room, I recommend experiencing it in person.”

“When my acquaintances ask for advice about what TV to purchase, I first ask them what kind of activities they would do with their TV,” said Chae. “A larger display gives a more immersive experience. If users continue to utilize TVs for multiple purposes — including video calls, home training, gaming, etc. — ultra-large TVs will continue to be popular.”

“TVs help shape the living room culture, so purchasing a new set is like an investment for the next 10 years. We will continue to focus on these aspects as we plan for future TV products. I believe Samsung TVs will continue to be at the center of home entertainment,” Chae stated.