Samsung Malaysia Electronics proudly presents its new, mesmerising 2019 QLED 8K TV. From L to R: 1. Sung Hwan Joo, Business Director of Consumer Electronics & Audio Visual Divisions, Samsung Malaysia Electronics 2. Jimmy Tan, Head of Consumer Electronics, Samsung Malaysia Electronics

Kuala Lumpur, 8 May 2019 – Samsung Malaysia Electronics has unveiled its 98” QLED 8K TV – its largest yet – adding to its 2019 TV lineup, officially giving Malaysians the largest 8K screen experience of unrivalled picture quality and clarity. The new Samsung QLED 8K TVs come equipped with Samsung’s propriety Quantum Processor, an AI-powered picture and sound processing semiconductor technology which enables a significantly improved entertainment experience.

“Samsung has been the global leader in TV for 13 consecutive years. Throughout the years we are committed to delivering quality and innovative products through the understanding of our consumers’ need today. With the unveiling of our QLED 8K TV today, we are bringing a new dimension of reality through our 98” display. Our proprietary technology in Quantum Processor 8K once again raised the bar by upscaling the lower resolution content you watch to near 8K quality. We couldn’t be more excited to bring you one giant leap for reality with our Samsung QLED 8K TV,” said Jimmy Tan, Head of Consumer Electronics of Samsung Malaysia Electronics.

Unveiled by Samsung as an industry first, the machine-learning Quantum Processor employs its AI capabilities to learn and compare millions of images that help it to calibrate lower-resolution sources and optimize them into 8K-quality content regardless of the original format. With that, the issue of currently-limited native 8K content is a non-issue for Samsung’s 2019 QLED TVs, therefore earning the TVs a prestigious Innovation Award at CES 2019. This is Samsung’s smartest and most powerful TV yet.

The key products in the 2019 QLED line-up include a suite of 8K and 4K TVs, such as the 8K Q900R that ranges from 65-inch to 98-inch in size, as well as the 4K Q90R,  Q75R and Q60R that range from 49-inch to 82-inch in size. In total, the expanded 2019 QLED line-up features more than 20 models and includes more large-screen models.

Samsung Q900 8K Smart QLED TV

The Best Picture Quality with Significantly Improved Viewing Angles and Black Levels

Equipped with an upgraded Ultra Viewing Angle technology, Samsung’s 2019 QLED TVs will allow for backlight to pass through the TV’s panels more evenly onto the screen, thanks to the improved panel structure and new screen calibration algorithms which enhance the TV’s viewing angles. It delivers consistently stunning picture quality from every viewing angle without glare or reflections in the daytime or in brightly-lit rooms.

Along with several picture quality upgrades in 2019, the adoption of Direct Full Array models¹ has nearly doubled from last year. Direct Full Array technology puts backlit LEDs behind the panel for precise brightness control, allowing the light to be adjusted individually to create deeper blacks. Algorithms that recognize and adjust black colors more precisely analyse the characteristics of each scene in real-time for brightness distribution and black ratios to control the backlight and help the 2019 QLED TVs deliver superb black color reproduction.

In addition, all Samsung 2019 QLED TVs will feature HDR10+, a premium picture processing format. The HDR10+ standard makes bright scenes brighter and dark scenes darker by optimising the contrast for each scene, so that users can enjoy a detail-rich picture. The QLED 8K TVs will also support HDMI 2.1 (8K 60P) transmission.

Ambient Mode Offers an even greater Variety of Decoration and Art

Through Ambient Mode, Samsung’s QLED TVs elevate the home setting by displaying decorative content, useful information, your own photos, and can even mimic the texture of the wall behind it². In addition, an even wider variety of themes are now available, which allows users to further customise Ambient Mode to complement the décor of their homes. Customers can also sync their ambient screens with music when the TV is not in active use.

Samsung QLED TVs come with an automatic light control sensor as well, allowing it to adapt its brightness levels to give users the optimal viewing experience, regardless of whether you’re watching TV late at night or in the bright morning sunshine.

Samsung 2019 QLED TV Lineup                           

To celebrate the arrival of its 2019 QLED TVs, Samsung will be having a roadshow at Centre Court, Mid Valley with limited-time and exciting promotions, starting from the 8^th till 12^th May 2019:

Samsung’s 2019 QLED TV Lineup is now available for purchase at all local Samsung Brand Stores and authorised dealers nationwide. To learn more about Samsung’s 2019 QLED TV lineup, please visit:

https://www.samsung.com/my/tvs/qled-tv/highlights/

¹ The Samsung QLED 8K Q900R and QLED 4K Q90/75 feature Direct Full Array technology. 

² Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.

Jimmy Tan, Head of Consumer Electronics, Samsung Malaysia Electronics, welcoming guests during the opening of the launch of Samsung’s 2019 QLED 8K TV lineup.

Vincent Lee, Head of Audio Visual Division, Samsung Malaysia Electronics, introducing the brand new features of Samsung’s latest QLED TVs.

Sung Hwan Joo (L) and Jimmy Tan (R) show off Samsung’s biggest 98” QLED 8K TV that takes one giant leap for reality.

The new Samsung QLED 8K TV’s Quantum Processor AI upscales lower-resolution inputs and optimises them into 8K-quality content.
From L to R:
1. Sung Hwan Joo
2. Jimmy Tan

The QLED TV’s “Ambient Mode” feature is demonstrated to the media, offering an even greater variety of home decoration and

Members of the media are excited to hear about the first and biggest Samsung QLED 8K TV’s features.

Samsung Electronics will introduce its new products and solutions to its business partners around the world at Samsung Forum 2019.

During the two-month event, strategic products including the 2019 QLED TV lineup as well as customized products for regional markets will be showcased. Based on ‘New Bixby,’ Samsung’s intelligence platform, Connected Solution will also be exhibited where global business partners can interact with various Samsung products.

Starting with the European Forum, Samsung will invite media and partners from Europe, Southwest Asia and Latin America to Porto of Portugal from February 12^th to 22^nd. From March 7^th to 11^th, Samsung will host the Middle East and CIS (Commonwealth of Independent States) Forum in Antalya of Turkey. Lastly, the Southeast Asian Forum will be held in Sentosa of Singapore to meet key business partners from March 25^th to 26^th.

Marking the 10^th anniversary, this year’s Samsung Forum will be a venue to share the company’s business strategy and vision with key partners under the concept of ‘Samsung Plaza’ in which Plaza, the motif, is where people gather, meet, communicate and engage.

“We are delighted that Samsung will engage with global business partners at the 10^th Samsung Forum this year,” said YH Lee, CMO & Head of Global Marketing Center at Samsung Electronics. “Moving forward, we will remain committed to helping people do things that once seemed impossible with our focus on AI and IoT to provide new experiences for consumers going beyond just connecting devices.”

Expansion of Consumer Choice with the Full 2019 QLED TV Lineup

As a market leader in the TV industry for 13 years, Samsung announced its entire 2019 QLED TV lineup that will be available in more than 60 markets within this year. The company will continuously increase the market share in the 8K TV market to sustain its solid dominance in the premium TV market.

“We have witnessed our customers’ unfaltering confidence and affection towards Samsung QLED TVs within the past year,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “This year, our 8K and 4K QLED line-ups are widening the gap in the market for ultra-large TVs, and we are proud to be able to deliver our most innovative and immersive lineup to date.”

The key products unveiled in the 2019 QLED lineup were a suite of 8K and 4K TVs, including the 8K Q900R that ranges from 65-inch to 98-inch screen sizes, as well as the 4K Q90R, Q80R, Q70R and Q60R that range from 43-inch to 82-inch sizes. In total, the expanded 2019 QLED lineup features more than 20 models and includes more ultra-large TV models.

As part of Samsung’s commitment to proliferate its QLED technology, its 2019 QLED TVs feature ‘Ultra Viewing Angle’ technology to provide sharp pictures with deeper blacks and a wider viewing angle.* Following its adoption in 8K models, Samsung’s new QLED 4K models are also now equipped with its proprietary ‘Quantum Processor,’ enabling the QLED 4K products to deliver any source content in different resolutions with improved brightness, picture quality and sound optimized for each scene through AI upscaling.

In addition, all Samsung 2019 QLED TVs will feature HDR10+, a premium picture processing format, so that users can enjoy a detail-rich picture. The QLED 8K TVs will also support HDMI 2.1 (8K 60P) transmission, and users of the QLED 8K can also enjoy content in a high picture quality on streaming services through AI-based 8K upscaling.

The ‘New Bixby’ feature on the 2019 QLED TVs gives users the ability to easily access the content they want through voice commands on Samsung’s ‘Universal Guide,’ which helps users search for content they might like based on previous watching habits and preferences.

To provide more entertainment options and open platform functionality, Samsung Smart TVs will offer a new iTunes Movies and TV Shows app and support Apple AirPlay 2. Additionally, through 2019 Samsung Smart TVs that now work with Amazon Alexa and the Google Assistant, a user can enjoy various features such as turning on/off TV or controlling audio volume via simple voice command.

After immersing the participants with its overwhelming size and enhanced resolution at CES 2019, ‘The Wall’ will again impress participants at the events in Portugal and Singapore. Samsung’s leading lifestyle TVs, the new ‘The Frame’ and ‘The Serif’, with unique design values and improved resolution after the adoption of QLED display for the first time, will also be displayed.

New Products Enabling Next Level Experience of Connected Life

As presented at CES 2019 this January, Connected Solution will also be exhibited at Samsung Forum 2019. Based on ‘New Bixby’, global business partners can enjoy the connected life experience with various products including QLED 8K, 2019 Family Hub, POWERBot and Galaxy Home. Not only that, they can get hands-on experience on how they connect with third-party products.

During the European Forum, AR Solutions will be demonstrated to help the participants virtually experience Samsung products and their interworking with other devices in the retailing environment with an aim of expanding the adoption of the technology in local retail stores.

The winner of the CES Best of Innovation award for four consecutive years, the 2019 Family Hub ensures better control of complex features with voice commands by supporting ‘New Bixby’, enabling enriched family communication and enhanced connections with other devices.

Samsung’s various mobile products and latest smartphones will also be on display.

In addition, Samsung will also exhibit customized products tailored to regional needs. ‘Make for India’ products, including microwave ovens with more than 250 Indian recipe features and refrigerators that can be powered by solar energy will be rolled out during the Southwest Asian Forum.

*Product specification may vary by model.