The first Unpacked of a new decade is officially in the books, and if Samsung’s latest innovations are any indication, the future of mobile innovation is incredibly bright.

Held earlier today in San Francisco, Galaxy Unpacked 2020 saw Samsung officially introduce the Galaxy Z Flip and Galaxy S20 – devices designed for a new era of mobile innovation. Over the course of the event, presenters including Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics, outlined how the company’s latest innovations will help launch a new generation of intelligent connections.

In case you missed it, here’s a quick recap of Galaxy Unpacked 2020’s most unforgettable moments.

Attendees eagerly await the start of Galaxy Unpacked 2020 inside San Francisco’s famous Palace of Fine Arts.

The Future Changes Shape

Samsung wasted no time showing the world that this year’s Unpacked was going to be special. With the introduction of its latest statement-making foldable device, the Galaxy Z Flip, the company showed once again how it is revolutionizing the mobile experience by redefining what a smartphone can do.

After introducing Samsung’s all-new, compact and stylish foldable phone, the Galaxy Z Flip, Rebecca Hirst, Head of Mobile Product Marketing, Samsung Electronics UK, takes a moment to discuss the device’s new form factor and first-of-its-kind display. “With this phone, we’ve done the impossible and created ultra-thin glass that folds,” says Hirst. “Every time you fold it, you’re not just bending glass, you’re bending the laws of physics.”

Hirst treats the crowd to a demonstration of the Galaxy Z Flip’s selfie camera. With the phone in Flex mode, she frames and snaps her selfie on the top half of the screen, and uses the bottom half to open the Gallery app and flip through her photos.

Unpacked attendees are all smiles as they test out the Galaxy Z Flip’s all-new selfie experience.

The Galaxy S20 Changes the Mobile Camera Game

Speaking of cameras, Samsung followed up the Galaxy Z Flip’s reveal by unveiling a new series of smartphones designed to fundamentally change the way we capture content.

The Galaxy S20, S20+ and S20 Ultra’s revolutionary camera system combines advanced AI with Samsung’s largest image sensors yet. This makes Samsung’s newest flagships game-changers for mobile photography – devices that are not only capable of capturing photos and videos in stunning detail, but smart enough to help you choose the best possible shot.

After the smartphones’ unveiling, Drew Blackard, Head of Mobile Product Management, Samsung Electronics America, discusses how the Galaxy S20’s AI technology makes it easy to take advantage of the camera’s advanced hardware.

Filmmakers Colin Rosenblum and Samir Chaudry, hosts of the YouTube channel “Colin and Samir,” offer a demonstration of the Galaxy S20 Ultra’s Space Zoom technology from San Francisco’s scenic Hawk Hill. The most precise zoom function ever built into a smartphone, it’s capable of magnifying shots up to 100 times, and reveals incredible details in the backgrounds of photos.

After the show, Unpacked attendees flock to the event’s experience zone to test out the Galaxy S20 Ultra’s pro-grade camera.

More Partners, More Power: The Galaxy Ecosystem Expands

Samsung also announced exclusive partnerships with some of the biggest names in entertainment, gaming, music and more, and discussed how the features and integrations resulting from those partnerships allow the Galaxy S20 to offer a more powerful mobile experience. One that makes everything we love to do on our phones better and easier.

After revealing her company’s new role as Samsung’s exclusive partner for mobile entertainment, Netflix’s Chief Marketing Officer, Jackie Lee-Joe, discusses some of the can’t-miss content that Galaxy users can look forward to. “In the coming months, Samsung mobile users will have access to a whole host of new and exciting bonus content based on some of your favorite Netflix Originals, accessible through Samsung Daily and Samsung channels,” says Lee-Joe. “The content will shine a light on our diverse mix of creators from all around the world, a selection of whom will be handed a Galaxy S20 to shoot this content themselves, so that they have the freedom to continue inventing new ways to tell stories their way.”

Hiroshi Lockheimer, SVP of Platforms and Ecosystems at Google, outlines his company’s partnership with Samsung to change the way we connect with one another. He describes the decision to deeply integrate Google Duo into the 5G-enabled Galaxy S20 as one of the first steps toward realizing that goal. “Thanks to 5G, the video calls are higher quality, and that makes you feel more connected to the person you’re talking to,” says Lockheimer. “Also, with Duo built right into Galaxy’s native apps … we can help people connect much more seamlessly, without interruption.”

Samsung’s Head of Samsung Electronics America’s Mobile Channel Marketing, David S. Park, discusses how, with a fast processor, a 120Hz display, up to 16GB of RAM, and 5G support, the Galaxy S20 takes mobile gaming to the next level. After announcing a partnership to bring Microsoft’s Forza Street to mobile for the first time exclusively through the Galaxy Store, Park highlights a key reason why the Galaxy S20 is perfect for playing the popular game. “Its new Dynamic AMOLED display is the most immersive ever on a Galaxy S device,” Park explains. “So you get smooth motion and clear gameplay.”

Samsung officially introduces the Galaxy Buds+. Describing them as earbuds designed for those who love premium sound, Park explains how enhancements such as two-way speakers, incredibly long battery life and Spotify integration make immersing yourself in your favorite music and podcasts easier than ever.

High-Tech Meets High Fashion

After officially unveiling the Galaxy Z Flip, Samsung took a moment to discuss another exciting partnership that will change how users view their device.

Hirst introduces the crowd to the Galaxy Z Flip Thom Browne Edition. Created in partnership with the renowned fashion designer, the device proves once and for all that “high fashion and high-tech go hand in hand.”

Browne describes why he’s particularly excited about his brand’s collaboration with Samsung: “With this device, our worlds meet, bringing together fashion and technology in a one-of-a-kind mobile experience,” says Browne. “We have created something truly special, and we look forward to sharing it with you.”

That’s all for now, but there’s plenty more to unpack from Samsung’s most exciting showcase yet. Before you go, be sure to check out our up-close looks at the Galaxy Z Flip and Galaxy S20, and don’t forget to stay tuned to Samsung Newsroom for more exclusive coverage.

In case you missed the devices’ big debuts, don’t worry; we’ve got you covered. Click on the video below to view a replay of Galaxy Unpacked 2020 in its entirety, and don’t forget to check out Samsung Newsroom’s complete coverage of the event for more information.

Over my career at Samsung, I’ve had the pleasure of leading the development of mobile devices with breakthroughs that have come to define the last decade of smartphone innovation, starting with the very first Galaxy S and more recently, the Galaxy Fold. Today, I’m excited to say that we believe we are at the dawn of an inspiring new decade filled with the promise of growth and change. The growth and change for the smartphone industry, and ecosystem as a whole. As a leading player within the mobile industry, we relish our responsibility to lead next decade, empowered by experience innovation, cutting-edge technologies, and most of all, compelling products.

Fifty years ago, Samsung Electronics was founded with a clear purpose: to use the power of technology to create a better world. Driven by our commitment to break down barriers and make what some thought impossible, possible.

In 2011, we recognized that consumers were doing even more on their devices. We responded and introduced a more powerful phone with a larger screen and an S Pen to give consumers ultimate productivity on the go—the Galaxy Note. With every new device, we continued to innovate and pioneer new display, camera, and performance technologies. Last year, we created a new category with a foldable device, the Galaxy Fold.

Now, here at the start of 2020, we are excited about the opportunity to define a new era. An era that is defined not simply for innovation’s sake but to truly enable experiences that are more personal, meaningful, private and secure; that will create more intelligent connections across devices, people, businesses, and communities. This will be enabled by key advancements in the three most important technologies of our time: 5G, AI and the Internet of Things (IoT). As the leading innovator of new mobile experiences, Samsung is proud to drive the convergence of these technologies across various smart devices, including Galaxy phones, wearables and PCs.

We’ve already started bringing these new experiences to life. Through open collaboration with industry leaders, such as Google and Microsoft, we are building the robust connected ecosystem in the world. And we are working with major carriers to expand 5G services, so hundreds of millions more consumers around the world can have access to next generation networks.

It’s our responsibility and opportunity to shape the next ten years of mobile innovation, starting right now at Unpacked. No company is better suited to take on this massive challenge than Samsung.

What an exciting time for Samsung, our industry and consumers.

You will see some exciting examples of how we’re driving progress, changing the shape of the future and introducing new mobile experiences at Unpacked. I’m excited to flip the industry on its head. It’s going to be an absolutely incredible event, and I hope you’ll join me—online or in-person—for Galaxy Unpacked 2020 on Tuesday, February 11th (San Francisco date).

On the day the teaser film was released, Samsung also brought its iconic billboards to major landmarks around the world – Callao Square in Madrid, Duomo di Milano in Milan, Hydroproject Building in Moscow, Times Square in New York, and Central Railway Station and Marriott Hotel in Warsaw. From January 30 onwards, Galaxy fans in London and Seoul will also have the opportunity to see the stunning displays in person at Piccadilly Circus and COEX respectively.

How will Samsung change the shape of mobile technology’s future? You’ll just have to wait until Galaxy Unpacked 2020 to find out. In the meantime, scroll down to see if you can glean any more clues from the film and photos below.

Samsung Galaxy billboards make their debut at Place de la Concorde in Paris

 

Samsung’s bold message appears on the exterior of Duomo di Milano in Milan

Galaxy billboards light up the iconic Times Square in New York

Callao Square in Madrid hosts Samsung’s latest OOH campaign