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		<title>UwB &#8211; Samsung Newsroom Malaysia</title>
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            <title>UwB &#8211; Samsung Newsroom Malaysia</title>
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        <currentYear>2022</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>[Q&#038;A] Speakers From SDC22 Share Insights on Samsung’s Latest Updates</title>
				<link>https://news.samsung.com/my/qa-speakers-from-sdc22-share-insights-on-samsungs-latest-updates?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 18 Oct 2022 15:03:12 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[FiRa]]></category>
		<category><![CDATA[FiRa Consortium]]></category>
		<category><![CDATA[Galaxy Fold]]></category>
		<category><![CDATA[One UI]]></category>
		<category><![CDATA[Samsung Developer Conference]]></category>
		<category><![CDATA[Samsung Galaxy]]></category>
		<category><![CDATA[Samsung Global Goals app]]></category>
		<category><![CDATA[Samsung Health]]></category>
		<category><![CDATA[Samsung Health Stack]]></category>
		<category><![CDATA[SDC22]]></category>
		<category><![CDATA[Smart TV]]></category>
		<category><![CDATA[Telemedicine]]></category>
		<category><![CDATA[Tizen]]></category>
		<category><![CDATA[UwB]]></category>
		<category><![CDATA[UWB Technology]]></category>
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									<description><![CDATA[As it continues to innovate for users, Samsung Electronics is gearing up to present its latest developments at the Samsung Developer Conference 2022 (SDC22).]]></description>
																<content:encoded><![CDATA[<p>As it continues to innovate for users, Samsung Electronics is gearing up to present its latest developments at the Samsung Developer Conference 2022 (SDC22). At the conference, Samsung showcased the updates to its software, services and more, aiming to improve the overall user experience. To learn more about some of the ideas behind these developments, Samsung Newsroom sat down with four SDC22 speakers to hear more.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-18663" src="https://img.global.news.samsung.com/my/wp-content/uploads/2022/10/SDC_Developer_Interview_main1.jpg" alt="" width="1000" height="350" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2022/10/SDC_Developer_Interview_main1.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2022/10/SDC_Developer_Interview_main1-768x269.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>As people become increasingly more health-focused, tech industry realized the value in pursuing projects that help individuals monitor their health and fitness. Principal Engineer Jinwoo Song from Samsung Research’s Data Research Team explained how Samsung Health Stack project helps developers and engineers optimize app development and more.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Q1. What does Samsung Health Stack do and what benefits does it ultimately provide?</strong></p>
<p>&nbsp;</p>
<p>Samsung Health Stack is an open source project that provides help in conducting research related to digital health using wearable devices, developing applications needed and creating tools for backend server and analysis in Android and Wear OS environment. By utilizing Samsung Health Stack, IT developers and engineers can save time and cost needed for developing the right environment, and researchers can focus more on conducting research studies that utilize new digital data. I believe that such convenience for development will be a great foundation for various forms of digital health care research and new data-based technologies.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Q2. What was the focus of the open source when designing Samsung Health Stack?</strong></p>
<p>&nbsp;</p>
<p>We designed it by analyzing the user experience of everyone involved in healthcare research so that the solution can accommodate the entire process of recruiting participants, collecting data and analyzing data. When there were some difficulties during the course of the development, we found solutions through health care-related cooperation with many research institutions.</p>
<p>&nbsp;</p>
<p>In addition, we made effort to provide the structure that can continue to be scaled up to handle new forms of data and devices that become the interest of digital health researchers. In particular, we’ve designed the structure so that only certain necessary parts can be selected and expanded for use in order to enable application in various cases that go beyond clinical research, such as the area of care, etc.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Q3. What do you think the direction of development will be going forward for data-based health-care technologies?</strong></p>
<p>&nbsp;</p>
<p>Due to the technological advancement including AI, and the transition to aging society, the digital technology that centers on consumers and data is becoming more important in the field of health care. In order to respond to such changes, it is important to have the capability to safely manage and precisely analyze various data on users.</p>
<p>&nbsp;</p>
<p>We believe that a world in which everyone will be able to receive customized, optimal health care solutions with data on users’ everyday life will come in the future. We’ll continue to make effort to develop technologies and products to make this possible, and we look forward to seeing many developers participate in this effort.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-18664" src="https://img.global.news.samsung.com/my/wp-content/uploads/2022/10/SDC_Developer_Interview_main2.jpg" alt="" width="1000" height="350" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2022/10/SDC_Developer_Interview_main2.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2022/10/SDC_Developer_Interview_main2-768x269.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>In order to create the best product experience, Samsung’s One UI platform offers a simple and intuitive interface across all of its devices, putting the user at the center of its unified device experience. Content Strategist Josh Ross from Samsung’s Core UX Group of MX Business shared the inspiration behind One UI and how it was created with users in mind.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Q1. What is One UI and what experiences does it provide to users?</strong></p>
<p>&nbsp;</p>
<p>One UI is the unified platform for Samsung Galaxy products, from phones and tablets to watches and Galaxy Books. It creates a single, seamless experience that empowers users to get the most from their Samsung products.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Q2. To create an intuitive and easy-to-use interface for users, One UI adheres to four key principles: simplicity, effortlessness, consistency and authenticity. Can you explain why these principles are important for development of One UI and how you think this enhances the mobile experience for users?</strong></p>
<p>&nbsp;</p>
<p>You need principles so you can be sure your design is heading in the right direction. We’ve chosen these four principles because they put the focus on the user, which is what we always want to do. Simplicity helps users focus on what matters. Effortlessness means that you don’t have to struggle to get things done. Consistency means that things work the way you expect them to, which helps to make things effortless. And authenticity is about creating experiences that feel natural, like a part of your own self-expression. When these principles come together, the result can be very powerful but also subtle. You don’t always notice all the work that goes into the design, and that’s actually good. The best design is almost invisible.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Q3. Why are partnerships an essential part of One UI? What are the benefits of partnerships for One UI development?</strong></p>
<p>&nbsp;</p>
<p>Partnerships are a huge part of the One UI experience. As good as Samsung is, we need the insight and expertise of others to deliver the best experience to users. Partnerships make apps like SmartThings and Samsung Wallet possible, so that you can do amazing things like control your car or your lights, make payments, board an airplane and so much more, right from inside One UI. Partnerships enrich our Samsung Health content with fitness expertise about everything from sleep coaching to body composition to mindfulness. Partnerships add flavor to your chats with GIFs from Giphy and Tenor, stickers, fun camera features on Snapchat and much more. Partnerships like the Global Goals app, a collaboration between Samsung and the UN, help bring awareness to important causes.</p>
<p>&nbsp;</p>
<p>We want to empower our users to do things the way they want, with the apps and services they love. Partnerships are a huge part of that.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Q4. Going forward, what are some things users can expect from Samsung’s One UI?</strong></p>
<p>&nbsp;</p>
<p>We have a lot of things we’re announcing at SDC this year, so I don’t want to give everything away, but you can always expect further refinement and improvement. We look at everything from icons and animations to how you organize and find things and so much more. We’re learning more and more from our users about how the foldable experience changes things, so keep looking for exciting developments in the area of unique features for the Galaxy Flip and Galaxy Fold.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-18665" src="https://img.global.news.samsung.com/my/wp-content/uploads/2022/10/SDC_Developer_Interview_main3.jpg" alt="" width="1000" height="350" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2022/10/SDC_Developer_Interview_main3.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2022/10/SDC_Developer_Interview_main3-768x269.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Samsung has also partnered with HealthTap to provide telemedicine services through its Smart TVs. Samsung’s Tizen, an open-source operating system, helped developers optimize the service for use on Smart TVs. Sean Park, Senior Product Manager from the Experience Planning Group of Visual Display Business, explained more about accessing telemedicine through Samsung’s Smart TVs.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Q1. How did Tizen help with the development of this service?</strong></p>
<p>&nbsp;</p>
<p>Samsung Electronics’ smart operating system (OS) Tizen provided the grounds for easy navigation on the large screen display. Tizen is very quick to deploy as evidenced by what we were able to achieve in three months’ time.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Q2. What are the benefits of accessing </strong><strong>telemedicine</strong><strong> services through Samsung Smart TVs?</strong></p>
<p>&nbsp;</p>
<p>Everything nowadays has gone remote. We want to provide Samsung users with a more convenient way to access medical care, which is telemedicine.</p>
<p>&nbsp;</p>
<p>Samsung’s collaboration with HealthTap allows you to see a doctor through a large screen from the comfort of your home, creating a more immersive telehealth experience. If you want to access services including mental health counseling, you can do that with Samsung Smart TVs. For those who are a bit older and whose vision makes it difficult to use a small mobile screen, or for those who need to hold small children while consulting a doctor, they can easily access telehealth services through Samsung Smart TVs. We want everyone to be able to easily see a doctor from home, which we believe is not only convenient but necessary.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-18666" src="https://img.global.news.samsung.com/my/wp-content/uploads/2022/10/SDC_Developer_Interview_main4.jpg" alt="" width="1000" height="350" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2022/10/SDC_Developer_Interview_main4.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2022/10/SDC_Developer_Interview_main4-768x269.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Ultra-wideband technology (UWB) has been recently gaining more and more attention in the smart device industry. Principal Engineer Haeyoung Jun from Samsung Research’s Standards Research Team talked about the importance of standardization of UWB and how it could shape the future of the industry.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Q1. What is the role of the FiRa Consortium that Samsung Electronics established in 2019 with key industry players, and what specific activities does it do?</strong></p>
<p>&nbsp;</p>
<p>The FiRa Consortium develops the interoperability standard and certification program to enable consumers to use services powered by Ultra-wideband (UWB) technology in smart devices across devices made by different manufacturers.</p>
<p>&nbsp;</p>
<p>After the FiRa Consortium was initially established by only a few companies, including Samsung Electronics, there are now more than 115 member companies participating in defining the interoperability standard together. Furthermore, FiRa is exploring various applications that utilize UWB, and is cooperating with multiple standard organizations across various industry verticals for the standardization of these applications.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Q2. We’d like to know why UWB technology is gaining attraction again recently and how it is moving forward.</strong></p>
<p>&nbsp;</p>
<p>As many service providers and manufacturers investigate use scenarios utilizing relative location information obtained by direct communication among devices without heavy infrastructures, the barrier to implementing UWB technology and applications have been lowered. Along with Samsung Electronics, global companies are also implementing UWB into their devices. As the number of UWB enabled products increases in the market, there will be motivation to install UWB infrastructures as well. We anticipate that, if just one or two game-changing UWB applications emerge in the market, the UWB ecosystem will expand rapidly.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Q3. We’d like to know what the new era of wireless communications envisioned through UWB technology standardization would look like in detail.</strong></p>
<p>&nbsp;</p>
<p>UWB technology allows your own devices to detect the location, including distance and direction, of other UWB devices in proximity. It also enables the secure data transactions among devices as well as secure internal interfaces, therefore UWB can provide different type of location-based services that GPS is unable to. For instances, UWB brings the same effect as tagging NFC to a reader even with the smartphone placed in a pocket or bag. With the standardized UWB technology, consumers will be able to access new convenient services across multiple verticals.</p>
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				<title>Samsung Defies One-Size-Fits-All Mobile Experiences with Personalized Tech, Tailor-Made for Life in 2021</title>
				<link>https://news.samsung.com/my/samsung-defies-one-size-fits-all-mobile-experiences-with-personalized-tech-tailor-made-for-life-in-2021?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 16 Dec 2020 10:00:27 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[5G]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[Galaxy Ecosystem]]></category>
		<category><![CDATA[Galaxy Note]]></category>
		<category><![CDATA[Galaxy Z Flip]]></category>
		<category><![CDATA[Galaxy Z Fold2]]></category>
		<category><![CDATA[IoT]]></category>
		<category><![CDATA[Samsung 2020 Highlights]]></category>
		<category><![CDATA[Samsung Global Goals]]></category>
		<category><![CDATA[United Nations Development Programme]]></category>
		<category><![CDATA[UwB]]></category>
                <guid isPermaLink="false">https://bit.ly/3gXTFCj</guid>
									<description><![CDATA[  Ever since I was young, I’ve been captivated by engineering and technology — enthralled by new gadgets and curious about what made them work. I didn’t]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-11357" src="https://img.global.news.samsung.com/my/wp-content/uploads/2020/12/Tailor-Made-for-Life-2021_main1.jpg" alt="" width="1000" height="728" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2020/12/Tailor-Made-for-Life-2021_main1.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2020/12/Tailor-Made-for-Life-2021_main1-773x563.jpg 773w, https://img.global.news.samsung.com/my/wp-content/uploads/2020/12/Tailor-Made-for-Life-2021_main1-768x559.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Ever since I was young, I’ve been captivated by engineering and technology — enthralled by new gadgets and curious about what made them work. I didn’t think I could be more obsessed with technology, but 2020 proved me wrong. This year gave me an even greater appreciation for all that it does and can potentially do. We had to reshape our lives, rethink the way we operate and become more flexible — and technology made it possible for us to do so. 2020 bolstered my determination to fully tap the infinite power and potential of tech to give people personalized experiences that enrich their lives and allow them to express themselves.</p>
<p>&nbsp;</p>
<p>As we close out this year and I think of what’s to come in 2021, I feel encouraged by all the ways Samsung is cultivating open collaboration and driving innovation forward to empower people on their personal journeys. We have never believed in a one-size-fits-all mobile experience and we never will. We led the charge with 5G and changed the shape of the future with a series of foldable smartphones. Now, we’re working on revolutionary advancements in 5G, Artificial Intelligence (AI) and the Internet of Things (IoT) that will redefine the parameters of what mobile can do and give consumers the freedom to tailor their mobile experiences to fit their lives — not the other way around.</p>
<p><strong> </strong></p>
<p><strong>2020 Highlights </strong></p>
<p>This year, Samsung stayed true to its mission and forged new paths for landmark technology that will shape the next era of mobile innovation. Our vision of intelligent, connected devices with mobile phones at the center has become a reality. 2020 saw 5G — a technology Samsung has been pioneering for more than a decade — move into the limelight. Over the course of the last 10 years, Samsung laid the groundwork for the fifth generation of cellular technology by helping to build the global 5G infrastructure. And in 2019, we released the world’s first commercial 5G smartphone and tablet: The Galaxy S10 5G and Galaxy Tab S6 5G. Samsung has been pushing to democratize 5G ever since. We are closing out the year with <strong><u>twenty</u></strong> 5G devices in the Galaxy ecosystem.</p>
<p><strong> </strong></p>
<p>There was also growing momentum behind foldable smartphones, a category we launched commercially with the Galaxy Fold in 2019 and advanced with the release of Galaxy Z Flip and Galaxy Z Fold2 in 2020. Through our longstanding industry-leading partnerships, we established an open ecosystem for foldable devices and fostered UX innovation that enabled us to create an enhanced user experience with optimized app interactions and displays. The Z Fold2 was praised as a smartphone that reimagines what’s possible with mobile technology and I’m excited to say, it’s just a hint of what’s to come as we continue to explore, evolve and expand this category-changing space.</p>
<p>&nbsp;</p>
<p>We also made headway in our efforts to make the world a better, more sustainable place. In partnership with the United Nations Development Programme (UNDP), we promoted the 17 Sustainable Development Goals on more than 80 million smartphones, mobilizing and empowering the Galaxy community via our Samsung Global Goals app. And we continue to take dedicated action throughout our product lifecycle to help the world transition to a circular economy — by extending product longevity, making greater use of sustainable materials in our packaging, and creating environmentally conscious products and accessories.</p>
<p>&nbsp;</p>
<p><strong>Mobile Innovation</strong><strong>s</strong><strong> to Watch in 2021</strong></p>
<p>I’m thrilled with what Samsung accomplished this year, but as passionate pioneers committed to defying barriers to progress, we’re always thinking about what’s next. Our smartphones are truly becoming extensions of ourselves, and with so many people working remotely and spending more time entertaining themselves at home, video quality and capabilities on mobile devices have moved front and center.</p>
<p>&nbsp;</p>
<p>From teleworking and virtual celebrations to gaming and online dance challenges, the world is creating, sharing and streaming more video than ever. Whether you prefer to edit footage like a pro or just want intelligent, multitasking lenses to do the heavy lifting for you, the Samsung Galaxy will be more than ready to meet the demands of the video-obsessed in 2021. When it comes to advancement in this space, it’s going to be an epic new year.</p>
<p>&nbsp;</p>
<p>Our engineers and developers have also been working hard to expand highly advanced on-device AI capabilities within the Galaxy family, enabling our devices to continually learn from daily activities and routines to take better pictures and videos, maximize battery life and storage space, optimize displays and much more. We’re planning to expand these personalized capabilities to every facet of Galaxy’s product portfolio to empower people to be productive and do all the things they enjoy.</p>
<p>&nbsp;</p>
<p>And because we live in an interconnected world that requires interconnected devices, Samsung continues to vigorously support open source research and collaboration. It’s how we evolve new capabilities that can be deployed across devices, applications and services to enable more people to benefit from all that technology has to offer. Thanks to the open ecosystems we’ve created working in tandem with other like-minded industry leaders, we’re developing connected, compatible innovation that will take us into an exciting new era of integrated mobile experiences.</p>
<p>&nbsp;</p>
<p>We’ve already advanced breakthrough technologies like ultra-wideband (UWB) through ongoing open collaboration with key partners. And soon, we’ll be rolling out incredible connectivity capabilities that will transform the way you open doors and enable seamlessly integrated car experiences that make personalized car connectivity a part of your digital life. We’re also making it easier to quickly locate the things that matter most, from your keys to your wallet — even your family pet.</p>
<p>&nbsp;</p>
<p>As we introduce new and exciting innovations, our number-one goal is and will always be to create experiences that people can trust, knowing we&#8217;ll treat their data with the utmost care and keep their personal information safe every step of the way. These new devices will offer incredible personalized mobile experiences and will be built with security and privacy top of mind.</p>
<p>&nbsp;</p>
<p><strong>The Samsung Promise</strong></p>
<p>We believe everyone should have access to the latest mobile technologies and a spectrum of product options that offer unfettered, personalized experiences. In 2021, our diverse product portfolio will deliver breakthrough capabilities that empower you and never hold you back.</p>
<p>&nbsp;</p>
<p>True to our heritage of staying ahead of the curve with trailblazing mobile tech, we’ll be expanding our portfolio of foldables, so this groundbreaking category is more accessible to everyone. And while we’re already known for our revolutionary cameras, we’ll never stop trying to outdo ourselves — so be on the lookout for super-intelligent, pro-grade camera and video capabilities in 2021. We’ve also been paying attention to people’s favorite aspects of the Galaxy Note experience and are excited to add some of its most well-loved features to other devices in our lineup.</p>
<p>&nbsp;</p>
<p>Limitations and boundaries are for other brands. At Samsung, we relentlessly test the existing rules because we know the margins for what technology can do are confined only by the scope of our imagination — and ours knows no bounds.</p>
<p>&nbsp;</p>
<p>Thank you to everyone who supported us in 2020. I look forward to sharing more in January!</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-11360" src="https://img.global.news.samsung.com/my/wp-content/uploads/2020/12/TM-Roh_Byline.jpg" alt="" width="1000" height="310" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2020/12/TM-Roh_Byline.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2020/12/TM-Roh_Byline-768x238.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
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				<title>[Video] Samsung Experts Explain the Galaxy Note20’s New Ultra-Wideband (UWB) Technology</title>
				<link>https://news.samsung.com/my/video-samsung-experts-explain-the-galaxy-note20s-new-ultra-wideband-uwb-technology?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 20 Aug 2020 13:42:32 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[Galaxy Note20]]></category>
		<category><![CDATA[Galaxy Note20 Series]]></category>
		<category><![CDATA[Galaxy Note20 Ultra]]></category>
		<category><![CDATA[Galaxy Unpacked]]></category>
		<category><![CDATA[Galaxy Unpacked 2020 Virtual Event]]></category>
		<category><![CDATA[Ultra-Wideband]]></category>
		<category><![CDATA[UwB]]></category>
                <guid isPermaLink="false">https://bit.ly/3l0PO94</guid>
									<description><![CDATA[Included among the many enhancements and innovations that make the Galaxy Note20 series a breakthrough release is a technology known as Ultra-Wideband, or UWB.]]></description>
																<content:encoded><![CDATA[<p>Included among the many enhancements and innovations that make the Galaxy Note20 series a breakthrough release is a technology known as Ultra-Wideband, or UWB. The Galaxy Note20 Ultra is the first Galaxy device to feature the technology, which makes it easy for users to instantly share files with those around them, could potentially be used as a digital key to unlock your car or front door, and could revolutionize managing smart devices.</p>
<p>&nbsp;</p>
<p>Click on the video below to learn more about how the combination of UWB and functions like Nearby Share will offer Galaxy Note20 users greater control over their files and devices.</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/-ks9mMZHWMc?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
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				<title>Key Industry Players The ASSA ABLOY Group, HID, NXP, Samsung, Bosch, Sony, LitePoint and TTA Establish FiRa Consortium to Drive Seamless User Experiences Using Ultra-Wideband Technology</title>
				<link>https://news.samsung.com/my/key-industry-players-the-assa-abloy-group-hid-nxp-samsung-bosch-sony-litepoint-and-tta-establish-fira-consortium-to-drive-seamless-user-experiences-using-ultra-wideband-technology?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 02 Aug 2019 10:22:51 +0000</pubDate>
						<category><![CDATA[Others]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Fine Ranging]]></category>
		<category><![CDATA[FiRa]]></category>
		<category><![CDATA[FiRa Consortium]]></category>
		<category><![CDATA[IEEE]]></category>
		<category><![CDATA[Ultra-Wideband]]></category>
		<category><![CDATA[UwB]]></category>
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									<description><![CDATA[    Recognizing the need for emerging applications to build on a strong foundation that supports interoperability among all categories of devices,]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-8119" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/08/FiRa_main1.jpg" alt="" width="1000" height="194" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/08/FiRa_main1.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/08/FiRa_main1-859x167.jpg 859w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/08/FiRa_main1-768x149.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
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<p>Recognizing the need for emerging applications to build on a strong foundation that supports interoperability among all categories of devices, four sponsor members – The ASSA ABLOY Group which includes HID Global, and NXP Semiconductors, Samsung Electronics, and Bosch, leading companies in access, secure connectivity and mobile/CE device solutions –  today announced the launch of the<span> </span><a href="http://www.firaconsortium.org/" target="_blank" rel="noopener">FiRa Consortium.</a><span> </span>The new coalition is designed to grow the Ultra-Wideband (UWB) ecosystem so new use cases for fine ranging capabilities can thrive, ultimately setting a new standard in seamless user experiences. Sony Imaging Products &amp; Solutions Inc., LitePoint and the Telecommunications Technology Association (TTA) are the first companies to join the newly-formed organization.</p>
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<p>The FiRa name, which stands for “Fine Ranging,” highlights UWB technology’s unique ability to deliver unprecedented accuracy when measuring the distance or determining the relative position of a target.  Especially in challenging environments, UWB technology outperforms other technologies in terms of accuracy, power consumption, robustness in RF connection, and security, by a wide margin.</p>
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<p>“As an industry consortium, we believe UWB technology can transform the way people experience connectivity, and we’re committed to the widespread adoption of interoperable UWB technologies,” says Charlie Zhang, Chair of the FiRa Consortium and VP Engineering, Samsung Electronics.</p>
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<p>The starting point for UWB technology is the IEEE standard 802.15.4/4z, which defines the essential characteristics for low-data-rate wireless connectivity and enhanced ranging. It is the aim of the FiRa Consortium to build on what the IEEE has already established, by developing an interoperability standard based on the IEEE’s profiled features, defining mechanisms that are out of scope of the IEEE standard, and pursuing activities that support rapid development of specific use cases.</p>
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<p><strong>The unique capabilities of UWB promise to make it an essential technology in many areas including:</strong></p>
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<ul>
<li><strong>Seamless Access Control<span> </span></strong>– UWB can identify an individual’s approach toward or away from a secured entrance, verify security credentials, and let the authorized individual pass through the entrance without physically presenting the credential.</li>
</ul>
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<li><strong>Location-Based Services</strong><span> </span>– UWB offers highly precise positioning, even in congested multipath signal environments, making it easier to navigate large venues such as airports and shopping malls or find a car in a multi-story parking garage. It also enables targeted digital marketing campaigns and foot traffic data. Retailers can present customized offers, government agencies can tailor their notifications, and entertainment venues can personalize recommendations during events.</li>
</ul>
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<ul>
<li><strong>Device-to-Device (Peer-to-Peer) Services</strong><span> </span>– By providing precise relative distance and direction between two devices, UWB lets devices find the relative location of each other even without infrastructures such as anchors or access points. This allows people to easily find one another in crowded spaces or find items even when placed in hidden areas.</li>
</ul>
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<p>Due to its low power spectral density, UWB offers little to no interference with other wireless standards, so it is well suited for use with other wireless technologies, including Near Field Communication (NFC), Bluetooth, and Wi-Fi. There are also adjacent markets that leverage UWB in other ways, especially automotive. “The FiRa Consortium’s commitment to a complete ecosystem means we will work with other consortia and industry players to develop approaches and define parameters,” says Charles Dachs, Vice-Chair of the FiRa Consortium and GM &amp; VP Secure Embedded Transactions, NXP Semiconductors.</p>
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<p>FiRa Consortium members will have the chance to influence industry trends, gain early access to technical details, certify interoperable products, expand the UWB ecosystem, and share expertise. Ramesh Songukrishnasamy, Director and Treasurer of the FiRa Consortium, and SVP &amp; CTO of HID Global says, “We encourage anyone, from any relevant industry area, who has a vested interest in the success of UWB to join us and contribute to the Consortium’s work.”</p>
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<p><strong>Additional FiRa Consortium Member Quotes</strong><strong> </strong></p>
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<ul>
<li>Kazuyuki Sakamoto, Senior General Manager, FeliCa Business Division, Sony Imaging Products &amp; Solutions Inc. says, “We believe that UWB technology will bring the new benefit of connectivity to industries along with other wireless technologies.”</li>
</ul>
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<ul>
<li>“UWB opens up new and complementary wireless connectivity use-cases,” said Adam Smith, Director of Marketing at LitePoint. “We’re excited to help establish an ecosystem in which companies can utilize these new technologies by providing a fully-integrated UWB test solution, making it simple to validate the performance of UWB devices. At LitePoint, our mission is to help companies bring cutting-edge UWB products to market and that’s why we’re pleased to be part of the FiRa Consortium team.”</li>
</ul>
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<ul>
<li>Yongbum Park, Vice President, Telecommunications Technology Association says, “Device-to-device fine ranging technology without additional equipment is very useful for home or industrial applications. We believe that FiRa technology will change our lives.”</li>
</ul>
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<p>To learn more about the FiRa Consortium and the benefits of membership, visit<span> </span><a href="http://www.firaconsortium.org/" target="_blank" rel="noopener">www.firaconsortium.org</a>.</p>
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