Samsung AI Assistant is a built-in app for compatible Android-based Samsung Interactive Displays¹ that helps teachers support every stage of a lesson with AI-powered features². With features including Live Transcript, Circle to Search, AI Quiz and My Lessons, teachers can support more accessible instructions, quickly bring additional learning resources into class and review student understanding.

Watch the video below to see how Samsung AI Assistant helps teachers enhance classroom engagement across every stage of a lesson.

Live Transcript: Begin Class with More Accessible Instruction

In classrooms, it is important that every student can understand and follow classroom instruction. In larger lecture rooms, the teacher’s voice can be harder to hear, and for some students, spoken instruction alone may not always be enough.

Samsung AI Assistant’s Live Transcript³ feature converts teachers’ spoken instructions into real-time text displayed on the screen, helping students follow along with the lesson. Teachers can adjust the transcript’s language, font size and screen position to accommodate different classroom needs.

When paired with Samsung’s screen sharing app,⁴ students can also view the Live Transcript on their own devices,⁵ helping them stay connected to the lesson even if they are seated farther from the display or have difficulty hearing.

Grant Wilson, Solution Architect AV/IFP at STS Education, highlighted how Live Transcript can help students stay connected and better follow classroom instruction.

“Kids these days are turning on transcripts, even as they’re watching movies at home, and it’s helping with their understanding,” said Wilson. “What I really like is that you can pair it with the Samsung screen sharing app, so every student in the classroom has a front-row seat to the screen from their own device.”

Circle to Search: Expand Context in Every Lesson

During the lesson, teachers may need to introduce additional examples and resources to help students connect classroom concepts to real-world context. Finding relevant materials during a lesson, however, can take time.

Circle to Search lets teachers circle any image or object displayed on the screen to quickly find related images, videos and relevant web resources.⁶ Teachers can add search results directly to the whiteboard by pressing and holding the selected results, making it easier to introduce diverse examples and expand on a topic while keeping students focused.

Tambra Clark, Technology Integration Facilitator at Birmingham City Schools and a Samsung Solve for Tomorrow Top 10 winner, highlighted how Circle to Search helps teachers quickly bring relevant resources into lessons.

“Being able to use that Circle to Search feature just saves a lot of time where you don’t have to go in and type in certain words, content or videos,” said Clark. “Everything comes up at once simply by circling that word.”

AI Quiz and My Lessons: Review Learning and Continue Beyond the Classroom

As the lesson wraps up, Samsung AI Assistant helps teachers review student understanding using AI Quiz.

Teachers can generate quizzes based on transcripts from recorded lessons and uploaded materials. Because AI Quiz generates questions based on lesson transcripts and uploaded materials, it helps keep quizzes aligned with what was taught in class.

After a teacher creates an AI Quiz, students can join the quiz from their own devices using a QR code or link. Once students submit their answers, teachers can reveal the correct answers on the screen after each question and provide explanations. The results dashboard then helps teachers review comprehension and identify topics that may require further instruction.

“You can see where the students are at, and you’re able to identify areas of improvement with that quiz,” said Clark.

Beyond quizzes, voice-recorded lessons are automatically saved in My Lessons, where teachers can revisit transcripts, review AI-generated summaries and share materials for future classes.

Shaun Taylor, Director of Sales at STS Education, highlighted how these features can help teachers adapt instruction for every student in the classroom.

“The word that I would use from my experience is differentiation,” said Taylor. “Having tools that allow students to engage at their own pace helps support different learning needs.”

From supporting accessible instruction to expanding classroom exploration and helping teachers review student understanding, Samsung AI Assistant enables more engaging and accessible learning experiences directly through Samsung Interactive Displays.

For more information on Samsung TVs, please visit https://news.samsung.com/my/.

1. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
2. Samsung AI Assistant may provide inaccurate information. Samsung cannot guarantee the accuracy or reliability of its responses. Your inputs and data are not used for model training. Accuracy of AI features may vary depending on audio quality and environment. An external microphone is required for voice-related features and is not included. ︎
3. Supported languages for Live Transcript may vary by model and region. Accuracy of AI features may vary depending on audio quality and environment. An external microphone is required for voice-related features and is not included. ︎
4. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
5. The personal device and Samsung Interactive Display must be connected to the same network. Connection availability may vary depending on the operating system supported by the personal device. ︎
6. Samsung AI Assistant may provide inaccurate information. Samsung cannot guarantee the accuracy or reliability of its responses. Your inputs and data are not used for model training. ︎

Samsung AMS (Account Management Solution) helps transform shared Samsung Interactive Displays into personalized, secure workspaces that follow teachers across classrooms. With seamless sign-in and cloud-connected profiles, teachers can quickly access their files, apps, and settings wherever they teach.

Watch the video below to see how Samsung AMS helps educators access personalized workspaces while enabling schools to centrally manage accounts, connected displays, and emergency alerts.

A Personalized Workspace That Follows Teachers Across Classrooms

With Samsung AMS, each teacher can access a secure, cloud-connected workspace on compatible Samsung Interactive Displays¹. Instead of setting up their workspace every time they move to a different classroom, teachers can sign in with a QR code or NFC-enabled ID card² and immediately access their files, apps, and personalized settings, eliminating the need for password entry in the presence of students.

Once signed in, teachers can access the same personalized workspace on any compatible Samsung Interactive Display. Their cloud-connected profile automatically loads their files, apps, wallpaper, bookmarks, and app shortcuts, creating a carefully arranged teaching environment.

Jelena Živko, Senior Instructional Technology Specialist with Volusia County School District, highlighted how Samsung AMS helps teachers maintain a consistent experience as they move between classrooms.

“If I’m a math teacher and I have to teach in various classrooms, I can sign in, everything is ready to go, my lesson is there for me,” said Živko. “Being logged in with all of my credentials, I have access to all of my files, the tools, and my preferences. I can customize it to best fit my needs.”

In addition, Samsung AMS provides single sign-on access to the built-in Samsung AI Assistant app³, allowing teachers to access previous lesson materials, including AI-generated summaries, without signing in again. With their workspace available across compatible displays, teachers can move between classrooms without losing access to the tools and lesson materials they use every day.

Because classroom displays are often shared by multiple teachers, Samsung AMS helps protect each teacher’s workspace. Each teacher receives a secure and encrypted workspace, helping keep personal settings and classroom content protected from unauthorized access.

Simplifying School IT Management With Samsung Education Portal

As schools deploy more shared classroom displays, they need a simple way to manage teacher accounts, connected displays, and Emergency Alerts.

Samsung Education Portal centralizes these tasks, allowing IT teams to register teachers, enroll compatible Samsung Interactive Displays, and link NFC-enabled ID cards to user accounts from a single portal⁴. Displays can also be organized using location tags by school, building, or classroom, making large deployments easier to manage.

Samsung Education Portal also simplifies Emergency Alert management by integrating with major notification platforms, including InformaCast and Raptor⁵. IT teams can configure custom alert templates in advance and assign them to selected displays or display groups.

When an emergency signal is received, the appropriate alert automatically appears on enrolled Samsung Interactive Displays. This gives schools a visual way to share urgent information across displays throughout the building.

Leah Fuller, Sr. Manager Vertical Sales Leader from Best Buy Education, highlighted the impact of Samsung Education Portal’s Emergency Alert feature. “I think that gives a ton of assurance not just to staff but students and their families as well,” said Fuller.

By creating personalized classroom experiences for teachers and simplifying how shared displays are managed, Samsung AMS helps schools create more seamless and secure learning environments.

For more information on Samsung TVs, please visit https://news.samsung.com/my/.

1. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
2. NFC-enabled sign-in availability may vary by model. ︎
3. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
4. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
5. Emergency Alert feature is supported only for facilities with a subscription to a notification platform compatible with Samsung Education Portal. ︎

A standout feature of Galaxy Z Flip8 is its upgraded cover display, FlexWindow. Users can take photos, access frequently used apps, and experience agentic AI — all without unfolding the device.

Samsung Newsroom highlights how Galaxy Z Flip8’s FlexWindow makes everyday life simpler in the video below.

Performed by pianist Yekwon Sunwoo, Frédéric Chopin’s “Nocturne in E-flat Major, Op. 9, No. 2” adds a lyrical dimension to everyday life. Sunwoo became the first Korean to win the Van Cliburn International Piano Competition in 2017 and holds the record for the most international competition wins by a Korean pianist. More than 190 years after Chopin composed the piece, Sunwoo offers a fresh interpretation that can now be heard on the latest Galaxy devices.

▲ Behind-the-scenes footage of the Chopin nocturne ringtone recording

Chopin’s Nocturne for One UI 9

Samsung’s choice of Chopin’s “Nocturne in E-flat Major, Op. 9, No. 2” as a new ringtone carries special significance. To celebrate the release of One UI 9, Samsung selected the piece from Chopin’s Op. 9 — a fitting nod to the shared number. Long cherished worldwide for its serene melody and delicate emotional expression, the nocturne lends itself naturally to alarms that start the day and ringtones that signal incoming calls.

The new nocturne ringtone debuts with One UI 9 on Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8.

Yekwon Sunwoo

Capturing Chopin for Galaxy

The recording took place at Samsung Galaxy Sound Studios, located at Samsung Seoul R&D Campus — the very space where Galaxy’s sound identity is shaped.

Byeong Joon Hwang and Young Jae Jang of Sound Mirror Korea — who have collaborated with Samsung on several projects — oversaw the recording and mixing, carefully preserving the nuances of the performance. Master piano technician Hyungu Kang refined the instrument’s tone, ensuring clarity and precision in every note.

“The warm piano tone and the acoustics of the studio made it an ideal setting for performing the nocturne,” said Sunwoo. “It was meaningful to bring the comfort and timeless emotion of classical music to Galaxy devices used by people around the world.”

Sunwoo performs Chopin’s nocturne.

A Classical Touch to Everyday Life

More than a simple alert, the new ringtone carries the lingering emotion of classical music into the devices people turn to throughout the day. This connection reflects Galaxy’s philosophy of delivering sound experiences that extend beyond the device itself.

“The nocturne evokes the stillness of the night, and we wanted its gentle resonance to weave naturally into the rhythms of the day,” said Myoung Woo Nam, Principal Sound Designer, Mobile eXperience (MX) Business at Samsung Electronics. “We hope that encountering classical music in everyday life will create special moments for users.”

Samsung will continue to apply a consistent sound philosophy across its products to enhance the user experience and further expand Galaxy’s distinctive sound identity.

From rugged mountain trails to a restful night’s sleep, wearable devices are making everyday life smarter.

Samsung Electronics’ new Galaxy Watch Ultra2 and Galaxy Watch9 support healthier lifestyles with advanced fitness tracking and everyday wellness features. Galaxy Watch Ultra2 helps runners maintain their pace in different environments with Trail Run, while Galaxy Watch9 provides personalized health insights through continuous health monitoring.

Samsung Newsroom explores how Galaxy Watch Ultra2 and Galaxy Watch9 expand the digital health experience through the two videos below.

A Smarter Running Partner

A 24/7 Health Companion

Samsung Electronics recently installed its glasses-free 3D display, Spatial Signage, at the newly renovated Safari World at Everland, adding a new dimension to the visitor experience. Powered by Samsung’s patented 3D Plate technology, the display delivers striking depth and realism without the need for 3D glasses — all within a slim 52-millimeter profile.

Samsung Newsroom visited Everland to see how Spatial Signage is making the wait more engaging and to hear firsthand how visitors responded to the immersive display.

▲ Spatial Signage installed in the waiting area of Everland’s Safari World

Spatial Signage Sets the Stage for a Safari Adventure

Even before the safari tour begins, visitors are greeted by animals brought to life on Spatial Signage. The vivid movement and “screen-breaking” three-dimensional effect deepen the sense of immersion, building excitement for the adventure ahead.

▲ Spatial Signage heightens anticipation for the safari adventure with its glasses-free 3D visuals.

“Following Safari World’s reopening as a reimagined ecological space with enhanced animal welfare, we wanted to connect every stage of the guest experience — from entry and waiting lines to the safari bus ride — under a unified theme,” said Jiyeon Bae, Leader of Partnership & Alliance Group, Resort Business Division at Samsung C&T. “We saw Spatial Signage as the most effective way to lead guest into the safari adventure.”

Bae added, “To create the atmosphere of a wild expedition, we installed large-scale animal artwork featuring life-size bears, lions and tigers along the waiting route. Extending that visual experience with Spatial Signage, which gives the animals a vivid dimensionality, allowed us to further enhance visitors’ sense of immersion.”

Despite its large 85-inch size, the display also offers considerable flexibility in installation. “Taking into account the attributes of the waiting area, we created a custom frame that blends seamlessly with Safari World’s atmosphere,” Bae said. “This allowed us to position the display naturally within the queue without disrupting the overall environment.”

▲ Bae said watching young children stop to look at the animals on screen shows how Spatial Signage adds a unique element of fun to the waiting area.

“Spatial Signage also plays an important role in building anticipation by giving visitors a preview of the animals they are about to see before boarding the safari bus,” noted Bae. “When young children stop in their tracks after spotting a bear or lion on the screen, their eyes often widen with excitement. It becomes clear that the immersive quality of the content is resonating with guests.”

Turning The Wait Time Into a Fascinating 3D Experience

Visitors on-site responded enthusiastically. In particular, the glasses-free 3D experience changed the mood of the waiting area, making it feel like more than just a place to stand in line. Rather than simply watching the screen, they interacted with the animals, took photos and treated the wait itself as part of the fun.

▲ Visitors take photos with the animals on Spatial Signage, turning time spent waiting into part of the overall experience.

One visitor who came to Everland with family said, “It felt as if real animals were moving right in front of us. Taking photos with the kids while we waited made the time fly by.” The visitor added, “Seeing the children get excited even before meeting the real animals has made the trip especially worthwhile.” Students visiting on a field trip were equally impressed. “I thought you needed glasses to see 3D, but the tiger looked so real when it seemed to break out of the screen that it genuinely surprised me,” said one student.

▲ Visitors described the vivid movement of the animals on screen as strikingly lifelike.

“Seeing the wild animals we are about to meet truly built the anticipation for the safari,” said a couple waiting in the queue together. “It feels like we have already stepped into the safari before even getting on the bus.” A group of tourists visiting Korea also shared their impressions: “The tigers, lions, and bears look so vividly real, as if alive. It makes the wait so much more enjoyable and helps lift spirits before entering the safari adventure.”

Where Technology Meets Space – A New Spatial Interface

▲ Jin, CEO of Klleon, the content development company, emphasized the role of Spatial Signage, serving as an innovative interface that enables visitors to experience the space itself.

“Spatial Signage goes beyond simply delivering information — it serves as a spatial interface that enables visitors to directly experience the place they are visiting,” said SeungHyuk Jin, CEO of Klleon, which led the content development for Spatial Signage at Safari World. “We focused on capturing the natural movement of the animals and creating a sense of spatial depth so visitors are immediately immersed in the world of safari while waiting in line.”

At Everland’s Safari World, Samsung Spatial Signage helps shape the identity of the space and adds a new layer of immersion to the visitor journey. With innovations like Spatial Signage, Samsung continues to set the standard for immersive and engaging display experiences across industries.

Samsung Spatial Signage changes that. Its slim 52 mm profile, combined with Samsung’s patented 3D Plate technology, delivers depth and dimension without the heavy, boxy structures of conventional 3D signage.

Available in multiple sizes[1] — 32-inch, 55-inch and 85-inch — Spatial Signage can be placed on shelves, used to highlight a product zone or anchor a larger feature wall.[2] This gives retailers and venues a flexible way to add impact where it matters most, without redesigning the entire space.

▲ Samsung’s glasses-free 3D display, Spatial Signage

If content creation and management are a concern, Samsung VXT (Visual eXperience Transformation) provides a solution. Through Samsung VXT, businesses can remotely manage connected screens[3] and create signage-ready video content with ease. With the AI Studio app,[4] newly added to Samsung VXT today, users can create signage-optimized content from just one product image and a text prompt.

▲ Samsung VXT’s AI Studio helps create signage-ready video content.

The app offers an option to upscale the content to 4K UHD resolution at 60 frames per second. Not only does it support general digital signage, but it can also optimize videos specifically for Spatial Signage with an optional feature, delivering a truly immersive experience on the 3D display.

▲ AI Studio offers an option to optimize content for Spatial Signage.

Samsung VXT allows businesses to remotely control and manage content for both conventional digital signage and Spatial Signage within the same platform, reducing workflow complexity across display types.

Watch the video below to see how retail displays come to life with Spatial Signage.

For more information, visit: https://www.samsung.com/my/

[1] The availability of each size may vary by region. 32-inch and 55-inch models will be available later this year. 

[2] Spatial Signage is compatible with wall mount accessories for installation, sold separately. 

[3] Samsung VXT is sold separately, and solution availability varies by region.

[4] AI Studio may incur additional costs depending on usage. 

Samsung Electronics is catering to these needs with a diverse lineup of laundry solutions tailored to different living spaces. From space-saving all-in-one washer-dryer combos to washers and dryers with high-capacity and flexible installation options, Samsung’s Bespoke AI appliances provide a more personalized and efficient laundry experience.

Watch the video below to find the ideal Bespoke AI laundry solution for your home.

Bespoke AI Laundry Combo: Wash and Dry in a Single Unit

Designed for homes where space is limited but both washing and drying are essential, the Bespoke AI Laundry Combo delivers both functions in a single unit. With 25 kg washing and 20 kg drying capacities[1], it offers powerful, space-efficient performance. It also significantly streamlines the laundry process because once washing is complete, there’s no need to transfer wet clothes to a dryer — everything can be completed in a single cycle.

Bespoke AI Laundry Hub: Handle Large Loads With Ease

The Bespoke AI Laundry Hub is a practical, high-capacity solution for larger households that do laundry frequently. It features a 26 kg washer on the bottom and a 24 kg dryer on top[2], enabling efficient handling of large volumes. The integrated structure supports simultaneous or separate cycles, making it easier to manage different fabric types. A centrally located touchscreen enables seamless control of both units to enhance overall usability.

Bespoke AI Washer and Dryer: Design Your Laundry, Your Way

If you prioritize flexibility in layout and design, standalone Bespoke AI Washer and Dryer units offer versatile installation options. The units can be stacked vertically, placed side by side, or installed separately across different spaces, while still delivering optimal performance. This flexibility is particularly useful when your living environment changes due to relocations or evolving household needs.

Find the Perfect Match on Samsung.com.my

In January, Samsung launched “Help Me Choose,” a digital tool on Samsung.com.my designed to help you identify the right product for your home. By selecting a few simple options — including household size, available installation space, preferred features and colors — you can quickly receive washer and dryer recommendations that match your lifestyle.

Try out the ‘Help Me Choose’ feature here: https://www.samsung.com/my/washers-and-dryers/help-me-choose/

[1] The capacity may vary by market.

[2] The capacity may vary by market.

▲ Samsung Hotel TV and LYNK Cloud

Samsung Hotel TV and LYNK Cloud[1], Samsung’s comprehensive hospitality cloud solution, are designed to work together as a single connected solution. Samsung Hotel TV brings hotel information, dining, services and entertainment onto one screen, so guests can explore the property, access key services and enjoy content more easily without leaving their room. It also takes in-room entertainment to the next level with support for Google Cast and Apple AirPlay[2], allowing guests to stream content securely and seamlessly from their personal devices.

▲ With Samsung’s latest hospitality display, guests can instantly stream content from their devices with Google Cast and Airplay.

LYNK Cloud connects these touchpoints, helping hotel IT managers, service managers and operators manage hotel TVs, on-screen services and guest-facing content at once from a central platform.

With its Business Intelligence feature, LYNK Cloud helps hotels see which menu items guests order most, or which TV channels they spend the most time watching. These insights help hotels better understand guest preferences and improve their overall experience during their stay.

▲ LYNK Cloud supports hotel operators and hotel service managers by helping them gain insight into how guests interact with in-room TV services to support more relevant offerings and identify new revenue opportunities.

Watch the video below to see how Samsung Hotel TV and LYNK Cloud work together in real hotel environments to simplify operations and elevate the in-room experience.

[1] LYNK Cloud is sold separately, and feature availability may vary by region. LYNK Cloud supports Samsung Hotel TVs with Tizen 5.0 or higher.

[2] Availability of Google Cast and Apple AirPlay varies by model.

Drawing on works by Johann Sebastian Bach and George Frideric Handel, the sounds create a deeper, more immersive listening experience in everyday life.

▲ A musician performs a classical piece adapted as a Galaxy S26 ringtone.

A Sound Philosophy Inspired by Nature

Galaxy has established “Inspired by Nature” as the core concept of its sound design, applying it across all interaction sounds — from ringtones to touch sounds. Extending this philosophy, Samsung brings nature-inspired classical music to Galaxy, creating a more refined listening experience in everyday interactions.

New ringtones on the Galaxy S26 series include Bach’s “Prélude” from Cello Suite No. 1, whose symmetry, repetition and harmony evoke natural patterns such as plant growth and ocean waves.

Also included is Handel’s “Alla Hornpipe” from Water Music Suite No. 2, famously performed on the River Thames for King George and known for its flowing rhythm and structured progression.

Both pieces were previously used as ringtones during the Anycall era of the 1990s and 2000s, returning as familiar, nostalgic melodies.

▲ Musicians perform a classical piece adapted as a Galaxy S26 ringtone.

Global Collaboration Behind the Sound

Global experts collaborated throughout the recording process to enhance sound quality. The ringtones were recorded at Abbey Road Studios — the world’s first recording studio and the birthplace of many iconic Beatles tracks. Jonathan Allan handled recording and mixing in London, while Tae Ho Lee of MiXNBLE led mastering in Seoul, highlighting East–West collaboration.

The Royal Philharmonic Orchestra, a world-renowned U.K. symphony orchestra, performed both pieces. The Bach piece features co-principal cellist Jonathan Ayling.

A Unified Vision for Galaxy Sound

The new ringtones on the Galaxy S26 series go beyond simple alerts, reflecting Galaxy’s sound identity shaped by nature-inspired design and refined technology.

“Classical music transcends time and space, resonating deeply with people,” said Myoung Woo Nam, Principal Sound Designer, Mobile eXperience (MX) Business at Samsung Electronics.  “We hope more users can experience classical music naturally in daily life through Galaxy.”

Samsung plans to continue applying a consistent sound philosophy across its products while expanding Galaxy’s unified sound identity.