▲ Samsung Hotel TV and LYNK Cloud

Samsung Hotel TV and LYNK Cloud[1], Samsung’s comprehensive hospitality cloud solution, are designed to work together as a single connected solution. Samsung Hotel TV brings hotel information, dining, services and entertainment onto one screen, so guests can explore the property, access key services and enjoy content more easily without leaving their room. It also takes in-room entertainment to the next level with support for Google Cast and Apple AirPlay[2], allowing guests to stream content securely and seamlessly from their personal devices.

▲ With Samsung’s latest hospitality display, guests can instantly stream content from their devices with Google Cast and Airplay.

LYNK Cloud connects these touchpoints, helping hotel IT managers, service managers and operators manage hotel TVs, on-screen services and guest-facing content at once from a central platform.

With its Business Intelligence feature, LYNK Cloud helps hotels see which menu items guests order most, or which TV channels they spend the most time watching. These insights help hotels better understand guest preferences and improve their overall experience during their stay.

▲ LYNK Cloud supports hotel operators and hotel service managers by helping them gain insight into how guests interact with in-room TV services to support more relevant offerings and identify new revenue opportunities.

Watch the video below to see how Samsung Hotel TV and LYNK Cloud work together in real hotel environments to simplify operations and elevate the in-room experience.

[1] LYNK Cloud is sold separately, and feature availability may vary by region. LYNK Cloud supports Samsung Hotel TVs with Tizen 5.0 or higher.

[2] Availability of Google Cast and Apple AirPlay varies by model.

Drawing on works by Johann Sebastian Bach and George Frideric Handel, the sounds create a deeper, more immersive listening experience in everyday life.

▲ A musician performs a classical piece adapted as a Galaxy S26 ringtone.

A Sound Philosophy Inspired by Nature

Galaxy has established “Inspired by Nature” as the core concept of its sound design, applying it across all interaction sounds — from ringtones to touch sounds. Extending this philosophy, Samsung brings nature-inspired classical music to Galaxy, creating a more refined listening experience in everyday interactions.

New ringtones on the Galaxy S26 series include Bach’s “Prélude” from Cello Suite No. 1, whose symmetry, repetition and harmony evoke natural patterns such as plant growth and ocean waves.

Also included is Handel’s “Alla Hornpipe” from Water Music Suite No. 2, famously performed on the River Thames for King George and known for its flowing rhythm and structured progression.

Both pieces were previously used as ringtones during the Anycall era of the 1990s and 2000s, returning as familiar, nostalgic melodies.

▲ Musicians perform a classical piece adapted as a Galaxy S26 ringtone.

Global Collaboration Behind the Sound

Global experts collaborated throughout the recording process to enhance sound quality. The ringtones were recorded at Abbey Road Studios — the world’s first recording studio and the birthplace of many iconic Beatles tracks. Jonathan Allan handled recording and mixing in London, while Tae Ho Lee of MiXNBLE led mastering in Seoul, highlighting East–West collaboration.

The Royal Philharmonic Orchestra, a world-renowned U.K. symphony orchestra, performed both pieces. The Bach piece features co-principal cellist Jonathan Ayling.

A Unified Vision for Galaxy Sound

The new ringtones on the Galaxy S26 series go beyond simple alerts, reflecting Galaxy’s sound identity shaped by nature-inspired design and refined technology.

“Classical music transcends time and space, resonating deeply with people,” said Myoung Woo Nam, Principal Sound Designer, Mobile eXperience (MX) Business at Samsung Electronics.  “We hope more users can experience classical music naturally in daily life through Galaxy.”

Samsung plans to continue applying a consistent sound philosophy across its products while expanding Galaxy’s unified sound identity.

Marking the third generation of Samsung’s Galaxy AI phone, the Galaxy S26 series combines the most powerful performance in Galaxy S series history with the most intuitive AI experience to date.

Samsung Newsroom got an early hands-on look at the Galaxy S26 series during Galaxy Unpacked 2026.

▲ The Galaxy S26 series (from left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26

Design: Sleeker and Lighter Than Ever

The Galaxy S26 series makes a strong first impression with its refined, modern aesthetic, featuring a rounded curvature and cohesive color palette that create a unified design identity across the lineup.

▲ The Galaxy S26 series (from left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26

The slimmer, lighter build is equally notable. Galaxy S26 Ultra is 0.3 mm thinner than its predecessor and weighs 214 grams. Its slimmer profile enhances portability while maintaining a secure, comfortable grip.

▲ The Galaxy S26 series comes in Cobalt Violet, Black, Sky Blue and White.

Display: Privacy From Every Angle

Debuting on Galaxy S26 Ultra, Privacy Display limits side-angle viewing without the need for a separate screen protector. The display remains clear from the front while restricting visibility from the sides to help shield on-screen content from nearby onlookers.

▲ Privacy Display is the result of more than five years of research and development, blocking views from the sides, above and below.

Users can also assign the Privacy Display to the side button’s double-press function for greater convenience. Even when viewed from the side, content stays concealed — making it especially useful on crowded public transportation or in elevators.

▲ Users can adjust the level of privacy protection in the settings and apply it selectively when entering a PIN, pattern or password, or when notification pop-ups appear.

Galaxy AI: Intuitive AI for Everyone

Galaxy AI stands out on the Galaxy S26 series, combining enhanced contextual awareness with proactive suggestions to simplify everyday tasks.

The new Now Nudge feature reduces app switching by surfacing relevant information in context. When a friend asks about evening plans on messaging apps, Galaxy AI checks the calendar, detects conflicts and displays a tailored “Nudge” pop-up.

▲ Now Nudge presents timely information through context-aware icons.

A fan favorite since its debut on the Galaxy S24 series, Circle to Search has evolved to support multi-element searches. Circling a celebrity’s outfit, for example, generates curated pieces to recreate the look.

The Galaxy S26 series further expands its AI ecosystem with Bixby, Gemini and Perplexity. For example, users can use natural language commands to adjust settings, allowing them to effortlessly control their device even without knowing exact setting names or specific commands. Saying “My eyes feel tired,” for instance, prompts Bixby to suggest activating Eye comfort shield — eliminating the need to navigate complex menus. Together, these agents understand user intent and context to streamline daily routines, reducing steps and delivering a more seamless, efficient mobile experience.

▲ Bixby interprets user intent and instantly recommends relevant settings.

Camera: Pro-Level Capture, Powered by AI

The Galaxy S26 series marks another leap in mobile photography. Powered by advanced AI, the device enables effortless capture and editing of high-quality content — no expertise required.

Galaxy S26 Ultra features a 200-megapixel (MP) wide-angle camera and a 50 MP telephoto camera with 5x optical zoom and 10x optical-quality zoom, complemented by a wider aperture for enhanced low-light clarity. With upgraded Nightography, even a recreated San Francisco nightscape inside the exhibition hall appeared vivid and detailed despite dim surroundings. The AI ISP (Image Signal Processor), previously used in the rear camera, also extends to the front camera, capturing fine details — from individual hair strands to eyebrows — while preserving natural skin tones.

▲ Enhanced Nightography ensures clear filming even in low-light settings. A view of the exhibition space (top) and a video taken with Galaxy S26 Ultra. (bottom).

Beyond capture, the Galaxy S26 series expands creative possibilities. Powered by Galaxy AI, it provides an intuitive environment that turns ideas into finished results in moments.

The upgraded Photo Assist goes further — removing unwanted objects and naturally adding new elements. When prompted to restore a cake with a bite taken out, AI seamlessly reconstructs it as if untouched. The feature can also transform day into night or adjust wardrobe details to match the mood, enabling faster, more effortless editing.

▲ Photo Assist restores images using AI-powered editing.

With Creative Studio, edited photos can be turned into polished content. Users can simply type a prompt — such as “Please draw me a dog” — to generate a context-based sticker set, ready for use in messages or when editing photos. The feature also supports invitations, profile cards and wallpapers, expanding everyday creative possibilities in the future.

▲ Users can create images from simple text prompts and turn them into custom stickers with Creative Studio.

Starting with the Galaxy S24 series, the Galaxy S series has ushered in a new era of AI phones. With the Galaxy S26 series, Samsung introduces its third-generation AI phone — delivering personalized experiences that go beyond intent recognition. Featuring the most powerful performance and the most intuitive Galaxy AI to date, the Galaxy S26 series opens a new chapter in mobile innovation.

That’s the next evolution of the Galaxy camera: an end-to-end experience with the brightest Galaxy camera system ever as the foundation.

Mobile cameras are moving beyond capture, as the latest Galaxy AI unifies advanced creative capabilities for capturing, editing and sharing in one intuitive platform. The result is a seamless experience and a more fluid creative process — eliminating the need to switch between apps or navigate complex tools, so creativity feels faster, simpler and more natural.

At the core of this evolution is the belief that creativity should not be limited by technical skill or experience. From shooting to editing, the Galaxy camera has quietly redefined what’s possible. Now anyone can create cinematic videos, track stars across the night sky or capture richly detailed photos, even in low light. And with natural, multimodal input, editing becomes as simple as describing what you have in mind in just a few words.

Stay tuned for the easiest and most user-friendly Galaxy camera experience yet, unveiling next week at Galaxy Unpacked February 2026.

▲ Ahn pauses to admire “Sun, Moon, and Five Peaks” at the tunnel-like entrance to Samsung’s exhibition. The work is part of the Lee Kun-Hee Collection, donated to public institutions by the late Samsung chairman and available via Samsung Art Store, the art subscription service for Samsung TVs.

Visiting Samsung Electronics’ The First Look 2026 exhibition in Las Vegas, Ahn explored a range of new technologies designed to make watching, listening and interacting feel more immersive and personal.

Big Screen. Bigger Emotions. 

The centerpiece of the Samsung booth was the 130-inch Micro RGB TV, winner of a CES Innovation Awards 2026 Best of Innovation. Built with sub-100-micrometer red, green and blue LEDs and a seamless floating-screen design, it delivers breathtaking clarity and color depth — qualities that amazed Ahn not only as a viewer, but as an actor.

“When I watch movies at home, there are always moments where I think ‘This really should be in a theater.’ But with a screen like this, I feel like you could fully immerse yourself at home.”

▲ Ahn shares his excitement in front of a 130-inch Micro RGB TV.

Inspired by Samsung’s 2013 design legacy, the 130-inch model pairs cutting-edge Micro RGB technology with a refined aesthetic, enabling the TV to serve as both a cinematic display and an object of art in the home.

Smarter Watching, Thanks to AI 

Ahn also explored Vision AI, Samsung’s new suite of intelligent viewing features that tailor picture and sound based on content and user preferences.

He was especially intrigued by AI Soccer Mode, which uses real-time scene analysis to optimize visuals and sound, enhancing on-screen ball motion and adjusting commentary volume levels to match the moment. Viewers can even interact with the TV in real time to check stats, player bios and more through Vision AI Companion.

▲ A casual soccer fan, Ahn highlights how AI Soccer Mode optimizes picture and sound for live matches.

“The AI Sports feature caught my eye right away,” said Ahn. “I honestly thought this could be the next generation of how we experience sports.”

Music Studio 5: Where Sound Meets Style

Among the many products on display, one in particular became a personal favorite for Ahn: Music Studio 5, a Wi-Fi speaker designed in collaboration with renowned French designer Erwan Bouroullec, creator of Samsung’s The Serif.

Ahn, a self-professed speaker collector, was instantly drawn to the product’s elegant design and expressive sound.

▲ A self-professed speaker collector, Ahn is captivated by Samsung Music Studio products.

“I already have six or seven speakers at home, so I was really trying to hold back, but the Samsung Music Studio products made me lose my self-control.”

Music Studio 5 was also recognized as Best Home Audio by CNET in its Best of CES 2026 awards, further underscoring its appeal as both a quality sound system and a design statement.

Sharpen Skills and Set the Scene: Fender and The Freestyle+

Ahn also tried out Fender Play TV, a guitar-learning app developed in collaboration with iconic instrument brand Fender. Previously available on Samsung mobile devices and tablets, the app now comes to life on large TV screens, inviting users to practice, play and dive into a richer, more immersive music-learning journey at home.

“Seeing a guitar at the exhibition today and picking it up after a long time brought back a really nice sense of nostalgia. It’s a hobby I used to really enjoy, but I put aside for a while. It definitely made me want to start again.”

▲ Ahn showcases his guitar skills using the Fender Play TV app, set to debut on Samsung TVs in 2026.

He also explored The Freestyle+, a new portable projector that stole the spotlight at CES with its twice-as-bright display and exclusive AI OptiScreen technology, highly praised by CNN Underscored as Best of CES, for seamless setup to automatically adjust for uneven surfaces and colors, plus Vision AI Companion for conversational content interaction — a nod to Samsung’s continued innovation in personal entertainment.

Seeing the Screen in a New Way

Reflecting on his experience at the booth, Ahn shared what the visit meant to him personally.

“It’s an honor to start 2026 as a Samsung TV Ambassador,” he said. “Today reminded me why Samsung has stayed the global leader in TVs for 20 years — it’s not just about the technology. It’s about creating experiences that connect with people.”

And just like that, the actor known for bringing characters to life on screen walked away with a deeper appreciation for the screen itself.

Samsung Newsroom stepped inside to see how hardware innovation and AI-driven visual intelligence come together to create new immersive experiences.

▲ Samsung has been the world’s No. 1 TV brand for the past 20 years.

Micro RGB 130″: CES Innovation Awards 2026 Best of Innovation Winner

The Micro RGB 130” TV made its debut at First Look. Visitors were first struck by its scale, then by the precision of its color reproduction across varied content. Micro RGB 130” also delivers 100% of the BT.2020 wide color gamut, certified by Verband der Elektrotechnik (VDE), to enable more accurate, life-like colors.

As screen sizes grow, maintaining image consistency becomes more challenging. Samsung addressed this with Glare Free technology, enabling uniform image rendering without distracting reflections — a key reason the Micro RGB 130” TV earned a CES Innovation Awards 2026 Best of Innovation honor.

▲ Micro RGB 130”

▲ The Micro RGB 130” TV uses RGB color LEDs smaller than 100 micrometers as its backlight to deliver exceptional picture quality and color.

▲ Video explaining how micro RGB LEDs work

Beyond the technology, the Micro RGB 130” TV’s Timeless Frame design reflects a modern evolution of Samsung’s TV legacy — preserving the Timeless Gallery concept first introduced at CES 2013. The lower edge of the frame meets the floor, creating the effect of a window that blends seamlessly into its surroundings.

The Micro RGB TVs will be available in 100-, 85-, 75-, 65- and 55-inch sizes.

▲ Video introducing the Micro RGB 130

Vision AI Companion: From Convenience to Comfort In Everyday Life

▲ Vision AI Companion demonstration

“Which team do you think will win today’s soccer match?”
“Can you tell me the recipe for the food on screen?”

The Vision AI Companion area showcased the range of interactions available through the TV. First introduced in 2025, the Vision AI Companion now understands casual, conversational prompts and delivers intelligent responses — from providing detailed information about a film to recommending music based on mood and even placing food orders.

▲ A recipe recommendation via Vision AI Companion

Art TVs: Briging Art Gallery Experiences Into the Home

The Frame and The Frame Pro

Building on the art experiences offered through Samsung Art Store, Samsung spotlighted its expanded Art TV lineup with a larger The Frame 98”. The built-in One Connect design simplifies installation, while the packaging box doubles as a wall-mounting guide.

Displayed alongside it, The Frame Pro 85” evoked the feel of a gallery space — showcasing Neo QLED picture quality with vivid clarity.

▲ The Frame 98” and The Frame Pro 85”

OLED S95H

The newly released OLED S95H TV, a CES Innovation Awards 2026 honoree, features an ultra-slim, bezel-free design that resembles a high-end picture frame mounted on the wall.

▲ OLED S95H

Art TVs can display more than 5,000 works currently exhibited in museums and other venues around the world. Samsung plans to expand the service through collaborations with global partners.

▲ Art TVs created an immersive chamber where visitors could become part of the piece.

6K Gaming: Immersion on Another Level

Odyssey 3D Monitor

The glasses-free Odyssey 3D 32″ (G90XH6K) — the world’s first 6K 3D gaming monitor — invited visitors to experience their favorite games in new ways. Around 60 games can be enjoyed in 3D including “The First Berserker: Khazan,” “Stellar Blade,” “Lies of P: Overture” and “Mongil: STAR DIVE.”

▲ Odyssey 3D 32”

▲ Jerry Ruiz

“I tried gaming in 3D for the first time, and it felt completely new and immersive,” said Jerry Ruiz, a digital content creator from Kennewick, Washington. “Being able to play 3D games without wearing glasses was especially impressive — I don’t think I’ll be able to go back to regular gaming.”

Personalized Entertainment: Tailored to Individual Lifestyles

Tizen

The new Tizen operating system enables personalized recommendations through expanded content discovery. Viewers can access curated programming based on viewing trends and seasonal themes through a simple, intuitive interface.

▲ Tizen delivers personalized entertainment experiences.

Samsung extended entertainment beyond watching and listening by inviting visitors to take the mic with Stingray Karaoke on Samsung TV. With microphone connectivity, tambourine effects and applause sounds, the TV transforms into a karaoke system, while features such as echo, reverb and voice tuning recreate the feel of a professional performance. Visitors could also test their skills with Fender Play TV, available exclusively on Samsung TV. The service offers guitar tutorials led by top instructors, along with virtual band sessions through Jam mode.

Available in 30 countries, Samsung TV Plus brings a wide range of entertainment programming — from sports and music to creator content — across more than 3,500 channels and 66,000 video-on-demand titles.

Big Screen, Glare-Free Immersion

The large-display setup demonstrated Samsung’s Glare Free technology, delivering immersive paired with Micro RGB picture quality and spatial audio. The experience reflected Samsung’s vision of the TV as an Entertainment Companion.

▲ Light reflections are visible on the left display but minimized on the right with Glare Free technology.

Portable Screens: Made for Life on the Move

The Freestyle+

One area of the exhibition resembled a camping trip, featuring the new The Freestyle+ projector. Designed for portability, the device lets users enjoy their favorite content wherever they go.

Lightweight and compact, the projector features a minimalist design that blends into any space. AI OptiScreen automatically adjusts the image for different surfaces — including walls, ceilings and curtains — ensuring optimal viewing from virtually anywhere.

▲ The Freestyle+

▲ AI OptiScreen delivers clear viewing on virtually any surface.

In addition, 3D Auto Keystone delivers an optimized, near-rectangular image even when projected onto uneven surfaces such as three-sided corners or curved curtains.

▲ 3D Auto Keystone creates a near-rectangular image even when projected onto a three-sided corner.

Audio Innovation: Sound for Every Space

Music Studio Series and Q-Symphony

Samsung unveiled a range of audio devices in multiple form factors, each made to deliver high-quality sound. Created in a second collaboration with French designer Erwan Bouroullec — following his earlier work with Samsung on The Serif TV — the Music Studio series of Wi-Fi speakers blends refined design with immersive audio, enhancing interior spaces wherever they are placed. The Music Studio series received a CES Innovation Awards 2026 honor.

▲ Music Studio series

Q Series All-in-One Soundbar

Samsung introduced its most cinematic soundbar to date with the new Q Series All-in-One Soundbar. The system features 13 built-in speakers and Sound Elevation technology — which raises dialogue toward the center of the screen. With Auto Volume and flexible installation options including wall mounting or tabletop placement, the soundbar delivers a clearer, more natural listening experience.

▲ Q Series All-in-One Soundbar installation options

Sound Tower

The Sound Tower rounded out the audio lineup. Equipped with a built-in telescopic handle and wheels, the speaker can be easily moved and positioned as needed. Users can adjust lighting colors and effects with Party Lights+ and sound settings to suit different environments. With IPX4 water resistance, the Sound Tower delivers stadium-level energy for an immersive match-day experience.

▲ Sound Tower

Next-Generation Technology: Innovation Beyond the Screen

Micro LED 140″

▲ Micro LED 140″

Using microscopic chips that independently render color, the Micro LED delivered lifelike visuals with exceptional clarity. Shown on a massive 140-inch screen, the imagery created an immersive, cinema-like experience that felt true to life.

▲ Micro LED technology delivers strikingly realistic visuals.

AI Beauty Mirror

▲ AI Beauty Mirror

In the next area, visitors entered a space modeled after a powder room where a circular mirror revealed itself as the AI Beauty Mirror. Powered by on-device AI, the technology signaled Samsung’s technology expansion into the beauty space.

The hybrid design combines a polarized mirror with a half mirror to improve reflectivity and transparency, delivering clearer, more precise visuals.

▲ The AI Beauty Mirror provides personalized suggestions through detailed skin analysis.

Audio-Visual Design Blends Sound With Form

A lineup of visually striking audio devices added a strong visual element to the booth. Reimagining the turntable, the Transparent Micro LED functioned as a music visualizer — resembling an LP floating in midair — while a built-in premium sound system ensured audio quality remained uncompromised.

▲ A floating LP-inspired visual audio device

Spatial Signage

Samsung also introduced Spatial Signage, a new display form factor that combines detailed 2D content with immersive 3D effects. Using spatial optical technology measuring just 52 millimeters thick, the display creates a pronounced sense of depth — as if an additional layer of space exists within the screen. The system integrates with existing Samsung signage, enabling centralized remote management of both content and hardware.

With life-size 3D effects and vivid visuals, Spatial Signage can be used for advertising, events, artist exhibitions and museum displays.

▲ The Transparent Micro LED features high transparency and clarity.

▲ Spatial Signage

The Entertainment Companion zone at The First Look 2026 went beyond visual and audio enhancements, illustrating how AI can deliver both convenience and comfort when seamlessly integrated into everyday life. Samsung aims to bring greater comfort and enjoyment to everyday life.

Samsung Newsroom experienced how an AI-powered appliance ecosystem delivers smarter, more seamless everyday living.

Making Daily Life Easier: Appliances that See, Listen and Suggest

▲ View of the Home Companion zone

At the entrance to the exhibition, connected AI appliances offered a glimpse of how intelligent connectivity can support everyday life at home. The Bespoke AI Refrigerator Family Hub,a CES Innovation Awards 2026 honoree, displayed Now Brief — a personalized overview of schedules and activity information — on its screen. FoodNote recapped food intake patterns and recommended recipes to help users make more informed grocery decisions.

▲ Video demonstration of how to open and close the refrigerator door using voice commands

▲ Voice command demonstration

Bespoke AI Jet Bot Steam Ultra robot vacuum[1] cleaners assessed their surroundings using built-in cameras before starting to clean, while users asked Bixby questions and received immediate, conversational responses. The experience highlighted how appliances that see, listen and suggest are transforming the way household tasks are managed.

AI-Enriched Kitchens: Intelligence at the Heart of Food

In the AI Kitchen zone, Samsung showcased a range of home appliances including the Bespoke AI Refrigerator Family Hub, Bespoke Double Wall Oven, Bespoke AI 3-Door AutoView French Door Refrigerator and the Bespoke AI Wine Cellar. The lineup delivered a differentiated food experience powered by enhanced AI Vision, with Google Gemini integrated into the Bespoke AI Refrigerator Family Hub — the first such integration in a home appliance.

Visitors saw how AI Vision in the Bespoke AI Refrigerator Family Hub recognizes a wider range of food items as ingredients are added to or removed from the refrigerator.

▲ AI Food Manager

Building on this capability, an improved AI Food Manager supports ingredient management and grocery planning, recommends recipes, and analyzes refrigerator usage to generate reports that help users use food more efficiently.

Visitors tested how the refrigerator’s built-in camera  out AI Vision functions by placing ingredients and removing them from the refrigerator, demonstrating how AI Vison works. They were also invited to open and close refrigerator doors using the hands-free voice command feature, Auto Door.

▲ Bespoke AI Refrigerator Family Hub

▲ Video demonstration of AI Food Manager

For wine storage, the SmartThings-based AI Wine Manager recognized wine bottle labels, updated storage locations in real time and tracked detailed information such as the wine’s name, category, grape variety and vintage.

▲ AI Wine Manager

Samsung’s advanced AI Hybrid Cooling technology drew visitors’ attention, as the world’s first system to detect appliance usage conditions while adjusting cooling methods in real time. Built on a dual-power structure combining an AI Inverter Compressor and a Peltier element, the system operates each power source separately or together as needed — reducing energy consumption while maximizing cooling efficiency.

▲ AI Hybrid Cooling

AI-Optimized Homecare: Intelligent Cleaning for Everyday Living

The Home Companion concept extends into garment care and cleaning too. From washing and drying to everyday cleaning, appliances assess conditions independently and operate accordingly, helping to reduce the daily burden of household chores.

The Bespoke AI Laundry Combo[2] features an additional booster heat exchanger alongside the main heat exchanger, improving dehumidification by up to 15% and supporting a maximum drying capacity of 20 kilograms while helping prevent overheating.

▲ Bespoke AI Laundry

AI Wash+ detects load weight, fabric type and soil level to automatically adjust water and detergent levels, wash intensity, and drying temperature and time. AI VRT+ uses AI to analyze floor types and reduce washing machine vibration, helping create a quieter laundry environment.

▲ David Watkins

“I really find doing laundry bothersome. The Bespoke AI Combo seems like it would make the process much simpler, which would be extremely helpful,” said David Watkins, an industry analyst from France. “I think the biggest advantage of achieving zero housework is the time it saves.”

Garment care is further enhanced through seamless device connectivity. When a specialized cycle — such as a blouse cycle — is selected on the Bespoke AI Combo, the same setting is automatically synchronized with the Bespoke AI AirDresser[3] for a smooth transition from washing to post-laundry care.

In addition, the wrinkle-focused care function uses powerful airflow and high-temperature steam to remove wrinkles in a short amount of time.

▲ Bespoke AI AirDresser and Bespoke AI Laundry Duo

The cleaning lineup impressed visitors with its enhanced performance. Samsung showcased its cordless stick vacuums, including the Bespoke AI Jet Ultra which offers the world’s strongest suction power as well as the recently released Jet Fit, its lightest model to date.

▲ Bespoke AI Jet Ultra, Bespoke AI Jet Lite and Jet Fit

The Bespoke AI Jet Bot Steam Ultra uses AI object and liquid recognition to intelligently identify furniture, cables and even colored or clear liquids — cleaning or avoiding them based on user settings. The EasyPass Wheel allows the robot vacuum to navigate door thresholds and mats up to 60 millimeters with ease, while side brushes and a mopping pad clean along corners and walls.

▲ Bespoke AI Jet Bot Steam Ultra

Powered by up to 10 watts of suction power and a Qualcomm Dragonwing AI chipset, the vacuum removes dust and debris from floors, washes mop pads at high temperatures and sanitizes them with 100 degrees Celsius steam — helping to reduce odors and maintain a cleaner, more hygienic home environment.

▲ Suction power demonstration

▲ Vanessa Katherina Morales Gurrero

“I have three dogs, and hair gets everywhere,” said Vanessa Katherina Morales Gurrero, a digital content creator from Panama. “The robot vacuum will be my best friend.”

Durability and Reliability: Built to Last 

For home appliances to serve as long-term companions, performance must be matched by durability. Over the past 50 years, Samsung has improved the design of key components — producing more than half a billion compressors and motors — to boost efficiency and durability while extending product lifespan.

Software support is equally robust. With up to seven years of software updates, users benefit from new features as well as ongoing improvements in device connectivity, security and the user interface. Samsung introduced Home Appliances Remote Management (HRC) in 2017 to allow users to update and manage their appliances. Visitors were introduced to the new AI version that can actively monitor performance and usage, recommending preventative measures before they come up.

Designed around the vision of freedom from household chores, Samsung’s Home Companion zone showcased how AI-powered capabilities and camera-, screen- and voice-based form factors are expanding the role of home appliances in everyday life. Samsung looks ahead to a future shaped by appliances that truly see, listen and suggest.

For more information, visit: https://news.samsung.com/my/

[1] Product availability and specifications may vary according to region.

[2] Product availability and specifications may vary according to region.

[3] Product availability and specifications may vary according to region.

▲ Visitors from around the world enter the exhibition.

The First Look 2026 by Samsung Electronics unveiled a forward-looking vision for AI under the theme “Your Companion to AI Living.” Held in Samsung’s dedicated space at Wynn Las Vegas, the exhibition guided visitors through how AI can enhance everyday enjoyment and convenience while supporting health and safety.

Samsung Newsroom explored the exhibition, highlighting the company’s evolving AI companion experiences across entertainment, home and care.

AI Gallery Zone: An Artistic Welcome to AI Living 

The AI Gallery zone welcomed visitors with iconic works from both Eastern and Western art, seamlessly integrated into the space. Featured pieces included Vincent van Gogh’s “Starry Night Over the Rhône,” along with selections from the Lee Kun-Hee Collection — donated to public institutions by the late Samsung chairman and available through Samsung Art Store — such as Jeong Seon’s “Clearing After Rain on Mount Inwang” and the Joseon Dynasty painting “Sun, Moon, and Five Peaks.”

Entertainment Companion Zone: Every Moment of Sight and Sound

▲ View of the Entertainment Companion zone

▲ Micro RGB 130”

The Entertainment Companion zone stood out as the exhibition’s largest area, featuring a variety of visual display and audio products. Excitement built as Samsung debuted the Micro RGB 130” TV, winner of the CES Innovation Awards 2026 Best of Innovation.

▲ Vision AI demonstration

Centered on the Micro RGB TV, the Vision AI showcase highlighted hands-free interaction. Through voice commands, visitors could look up match predictions, search for recipes or play music — demonstrating how the TV functions as an Entertainment Companion.

▲ Music Studio series

▲ Sound Tower

Beyond innovation, this year’s lineup emphasized a refined design philosophy balancing simplicity and elegance. Highlights included the Music Studio 5 and Music Studio 7, Wi-Fi speakers developed in collaboration with French designer Erwan Bouroullec; the AI Beauty Mirror for personalized beauty care; the Sound Tower with lighting optimized for sports viewing; and the Transparent Micro LED, reimagining the nostalgic charm of vinyl records as a floating visual audio device.

▲ Crowds gather in the gaming area.

▲ Odyssey 3D 32”

▲ Transparent Micro LED

▲ Spatial Signage

The zone concluded with Spatial Signage — an interactive display that animates visitors in real time — combining the clarity of 2D imagery with the depth of 3D expression.

Home Companion Zone: Less Housework, More Everyday Freedom

▲ View of the Home Companion zone

The Home Companion zone presented the evolution of Samsung’s home appliances — moving beyond reducing household chores toward eliminating them and pointing to a future with less housework.

▲ AI home appliance demonstration

At the entrance, three flagship Samsung AI home appliances — the Bespoke AI Refrigerator Family Hub 32”, Bespoke AI Laundry Combo washer-dryer and Bespoke AI Jet Bot Combo robot vacuum — demonstrated how cameras, screens and voice interaction work together to support daily life as an integrated Home Companion.

▲ Bespoke AI Refrigerator Family Hub

The home appliances highlighted smarter food management through AI Vision and hands-free control through voice recognition, offering greater freedom in the kitchen.

▲ North America kitchen package

A North America kitchen package, unveiled publicly for the first time at the exhibition, also drew attention from visitors.

▲ Bespoke AI AirDresser and Bespoke AI Laundry Combo

The exhibition showed that a zero-housework home is within reach, highlighting stronger connectivity among washing machines, dryers and garment care systems, alongside advances in the AI capabilities of robot vacuums.

Care Companion Zone: A Safer, Healthier Everyday Life

▲ View of the Care Companion zone

In the Care Companion zone, visitors saw how the latest Galaxy form factors — including the new Galaxy Z TriFold — connect mobile and wearable devices with home appliances to serve as a central hub for AI-powered living.

▲ Galaxy Z TriFold

The area demonstrated how Samsung Health is continuing to improve sleep environments by controlling air conditioners, air purifiers, lighting and sensors. A brain health training program for users concerned with cognitive health was also showcased. Other features of the health platform include analyzing health metrics through connected devices to help identify potential signs of chronic conditions, as well as exercise and sleep coaching and recipe recommendations based on ingredients in connected refrigerators.

▲ Sleep environment demonstration

Samsung further highlighted its Care Companion approach through a Pet Care system that helps identify potential health issues in companion animals and Home Care services, such as SmartThings Safe, that can request emergency assistance in critical situations.

▲ The Family Care section

▲ (From left) Jonathan Harvey and Maxence Fleury

“What impressed me was how everything is connected,” said Maxence Fleury, a digital content creator from Los Angeles. “The exhibition clearly showed how the ecosystem is expanding and the impact it is having.”

▲ Lucy Hedges

“Once again, Samsung didn’t disappoint,” said Lucy Hedges, host of The Travel Show on the BBC. “What I especially liked was how AI blends naturally into everyday life. These connected products ultimately make users’ lives easier and more comfortable.”

As a standalone exhibition, The First Look 2026 presented a more expansive and advanced range of AI products and experiences than ever before. Samsung’s vision of AI — as a trusted companion in everyday life — offers much to look forward to in the years ahead.

Under the theme “Your Companion to AI Living,” Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasized its commitment to democratizing AI by integrating the technology across its product lineup and services.

Watch how Samsung is embedding AI into everyday life.

Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.

For more information, please visit: https://news.samsung.com/my/