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Samsung Electronics and American global content production and distribution company Universal Pictures Home Entertainment (UPHE) announced plans to bring to market titles mastered with HDR10+, the next generation of video standard specification technology developed by Samsung Electronics.

HDR10+ (High Dynamic Range 10+) is an open source-based next-generation video standard led by Samsung Electronics. HDR10+ transforms your TV experience with incredible brightness and contrast for each scene, delivering brighter brights and deepest darks. HDR10+ provides an extraordinary HDR picture-quality experience for viewers and delivers the highest-quality viewing experience.

Through this partnership, Samsung Electronics and UPHE will collaborate on a wide selection of new release and catalog fare with HDR10+ technology, providing consumers with the best-possible home entertainment viewing experience on a variety of displays.

“We are delighted to team with Samsung Electronics on HDR10+ to deliver this striking, cutting-edge technology to entertainment consumers, providing them opportunity to enjoy unparalleled, state-of-the-art movie-watching experiences across an array of Universal physical and digital titles,” said Michael Bonner, Executive Vice President, Digital Distribution, UPHE.

“We have launched a new era of picture-quality technology with HDR10+, providing an amplified vivid viewing experience for consumers” said Hyogun Lee, Executive Vice President of R&D Team, Visual Display Business at Samsung Electronics. “Based on Samsung Electronics’ unique technology and proficiency, we will continue to expand our alliances with premier partners like Universal to provide consumers with the best HDR content possible.”

Samsung Electronics has been collaborating with various companies such as movie studios and OTT operators since the formation of the HDR10+ LLC in August, 2017, leading the next generation HDR technology and expanding the ecosystem. In addition to Korea, Japan and the US, Samsung will continue to strengthen the HDR10+ logo and certification program partnership in other territories around the world.

The HDR10+ certification / logo operating program consists of sharing detailed specifications of technology and test, providing a certification logo and user guide, and certifying the device through a third-party testing laboratory. Logo and technology fees are free. Additional details can be found at www.hdr10plus.org.

About Universal Pictures Home Entertainment
Universal Pictures Home Entertainment (UPHE – www.uphe.com) is a unit of Universal Filmed Entertainment Group (UFEG). UFEG produces, acquires, markets and distributes filmed entertainment worldwide in various media formats for theatrical, home entertainment, television and other distribution platforms, as well as consumer products, interactive gaming and live entertainment. The global division includes Universal Pictures, Focus Features, Universal Pictures Home Entertainment, Universal Brand Development, Fandango and DreamWorks Animation Film and Television. UFEG is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

Hyun Suk Kim, President of the Visual Display Business at Samsung Electronics, hosted the event, and explained in his opening speech how QLED technology will soon “redefine the television category and usher in a new era of TV.”

“Samsung’s QLED TVs deliver today’s most remarkable picture, with stunning brightness, the deepest black levels, and most of all, pure and rich colors, thanks to our new Quantum dot technology,” Kim said.

Along with showcasing exciting enhancements in picture quality and color performance, Samsung also used the product unveil to highlight the TV’s new design features and customized services that further integrate how the TV fits into consumers’ lifestyles and homes.

Check out the highlights of the event below.

Journalists from around the world await the commencement of Samsung’s product unveil event.

Hyun Suk Kim, President of the Visual Display Business at Samsung Electronics, introduces the company’s new QLED TVs, illustrating how QLED technology is unmatched in enhancing picture quality and color performance.

Samsung’s new QLED TVs utilize a new metal Quantum dot material that allows for dramatically enhanced color performance, as well as the expression of very deep blacks and rich details in all viewing environments.

Dave Das, Senior Vice President of Samsung Electronics America, highlights the benefits of the QLED TV’s optical cable and how it helps the device to seamlessly blend into the living space.

Samsung’s 2017 Smart TV offerings focus on a unified, simple user experience so consumers can more easily access the content they want, when they want it. Users will also be able to control every connected TV device from one source using the Samsung Smart Remote.

Samsung introduces two new smart TV services, including Sports, a customizable service that displays a summary of the user’s favorite sports teams and games, and Music, which can identify songs played on TV shows.