Samsung Electronics Co., Ltd. announced a global partnership with Warner Bros. and DC Studios to celebrate the latest “Superman” film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”

“Superman,” the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theaters worldwide starting July 9. To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces.

In London, the campaign will come to life through a series of Daily Planet-themed newsstand kiosks, appearing at high-traffic locations such as The Shard and Kings Cross Station.

Fans can also pick up limited-edition Superman-themed items, receive exclusive gifts and take part in a global social media challenge by sharing their event photos or videos for a chance to win super prizes, including a 98” Samsung TV.

Interactive activations will appear at major malls across Asia — including Malaysia, Vietnam and Korea — where fans can explore Superman-themed photo booths, immersive pop-up displays and hands-on product experiences.

Additionally, Samsung Art Store, the leading digital art platform on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users from July 1 through August 31. Available on The Frame as well as 2025 QLED and Neo QLED models[1], the collection brings Superman’s heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art.

Samsung’s Super Big TV lineup includes 98” 100” 115” Class options across Neo QLED and Crystal UHD models.[2] With expansive screens, stunning picture quality and AI-powered enhancements that deliver smoother images and deeper contrast, Samsung aims to deliver a grander home entertainment experience.

For more information, visit www.samsung.com.my.

About Superman

DC Studios presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, Superman, which will be in theaters and IMAX^® July 9 2025, distributed by Warner Bros. Pictures.

[1] Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.

[2] Product availability vary by region.

“This partnership is an exciting step forward for 8K content, showcasing Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros. allows Samsung to show consumers how ultra-premium TV technology can take their favorite films to a whole new level.”

To better understand demand for 8K content, Samsung and Warner Bros. trialed their partnership by showcasing the “Creed III” trailer across more than 450 retail stores in the United States and Europe earlier this year. This garnered significant attention and enthusiasm from audiences worldwide, exemplifying the growing demand for 8K content. Since then, Samsung and Warner Bros. have worked together to expand the program. Now, shoppers globally will be able to see Samsung Neo QLED 8K in action with an appealing lineup of high-profile content, including trailers for upcoming films such as “Barbie,” “Blue Beetle,” “Dune: Part Two,” “Wonka” and “Aquaman and the Lost Kingdom.”

This collaboration with Warner Bros. Pictures, a global leader in the creation, production and distribution of entertainment, represents Samsung’s ongoing efforts to bring high quality entertainment to consumers, making Warner Bros. a perfect partner in bringing much-anticipated 8K trailers to consumers worldwide.

Samsung’s Neo QLED 8K screens continue to revolutionize the TV industry, with their impact reaching content production and retail markets around the globe. Powered by Neural Quantum Processor 8K and Quantum Matrix Technology, they bring immaculate picture quality with crisp details, accurate colors and hyper-realistic depth to offer consumers the best viewing experience available in the consumer TV market.

For more information on Samsung’s Neo QLED 8K TVs, please visit www.samsung.com. 

About Warner Bros. Motion Picture Group
Warner Bros. Motion Picture Group is comprised of Warner Bros. Pictures, New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Motion Picture Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.

Powered by the Tizen OS, Samsung Electronics’ TV lineup provides users with a central hub for seamless streaming experiences. Along with Samsung’s cutting-edge picture quality, state-of-the-art sound and user-friendly OS, the company’s partnerships with leading content providers such as HBO are bringing users’ at-home streaming experiences to the next level.

In order to learn more, Samsung Newsroom sat down with Jennifer Mirgorod, Head of Partner Management and Marketing for WarnerMedia, to hear about the state of streaming, the future of the industry and how HBO’s partnership with Samsung is bringing users a truly premium experience.

Q: Please introduce yourself and your role at WarnerMedia.

A: As head of partnership management and partner marketing, I’m responsible for the distribution and marketing of WarnerMedia’s streaming services including HBO Max, its transactional video business and the linear television networks. I lead the team managing our multichannel video programming distributor partners in North America as well as our global platform partnerships, including with Samsung.

Q: Streaming services have seen massive growth over the last year. What are some notable trends the industry has seen over the past year?

A: Since my career in media began more than 25 years ago, I’ve witnessed the entirety of the streaming industry’s lifespan. We’ve seen massive increase in its popularity over the years and the global over-the-top services market size is projected to reach $86.8 billion by 2026.¹

As more streaming platforms emerge, content is so critically important to any platform. This trend, then, has been of rising importance for ensuring that the most iconic titles – from Warner Bros. and across our entire portfolio – live on HBO Max. The relative scarcity of premium content in our industry has made owning franchises like Harry Potter, Game of Thrones, and the DC Universe, among others, has been an incredibly powerful differentiator for WarnerMedia.

Q: With more consumers “cord cutting” and moving to OTT services, how do you see the market for premium content playing out over the next decade?

A: The past few years have been described as the era of “peak TV”, with hundreds of new television series being released each year, and one thing has remained clear: consumers crave premium content. It’s premium stories that make their way into the zeitgeist and resonate with large audiences, regardless of the platform on which they premiere. HBO has long been the home for exactly that type of content and, with HBO Max, we fully expect to build on that.

Q: What changes has HBO made to its platform to promote growth and provide subscribers new experiences?

A: There are quite a few things we’ve done both to the product itself as well as our approach to provide the best possible experience to our customers.

Throughout HBO Max’s first year, our product team has focused on evolving the app by adding new features to ensure that the platform provides a premium experience that is fitting for the premium content it houses. That means adding new personalization features including “For You” trays, age-targeted kid profiles, improved design, improved content details pages, accessibility features and others. We also took a bold step late last year and decided to release our 2021 Warner Bros. theatrical slate in theaters and on HBO Max on the same day, giving customers the ultimate choice on how they wanted to consume content, which proved to be a solid strategy.

Our tech team is also working hard to deliver the best viewing experiences which includes support for HDR10 and 4K streaming. As we regularly update and release new content via HBO Max, you’ll see more and more content available in these formats.

Q: What have been some of the biggest benefits of HBO Max being available on Samsung Smart TVs?

A: There have been plenty of benefits we’ve found in partnering with Samsung and leaning into Tizen’s distinct operating system. Thanks to Tizen OS, Samsung’s TV and projectors allow us to take HBO Max into many different large-format surfaces and enable high-quality as well as varied interactions with users.

It also offers an integrated, streamlined experience for users for more enjoyable viewing. The HBO Max app will be featured on the launch bar for 2021 and 2022 televisions for convenient access, and we’re leveraging the strength of Tizen’s Universal Guide feature in those regions where it’s available. We have also deepened our integration of HBO Max content into Tizen’s search functionality to provide a more seamless experience for customers from start to finish.

Q: Is there anything you can share on the HBO Max roadmap that, along with Samsung’s Smart TVs, will help provide consumers with more valuable experiences?

A: Samsung is a valued partner of ours and we’re looking forward to building on a solid foundation we’ve built together since the launch of HBO Max. Samsung customers can expect key updates to the app experience in the coming weeks including the addition of 4K, Dolby Atmos and 5.1 audio. Also on the roadmap are enhanced functionality with Bixby, as well as the addition of ‘Continue Watching’ and ‘Personalized Preview’ features that will help to create an even more seamless and customized viewing experience.

Q: Lastly, are there any exciting movies and shows that HBO Max subscribers can look forward to later this year?

A: Absolutely. We are excited about a number of new series and movies set for release throughout the second half of this year and plans for expansion into new markets.

Our team is excited about the recently launched Gossip Girl series reboot, as well as the original film No Sudden Move, plus new Max originals The Sex Lives of College Girls from Mindy Kaling and the next chapter of Sex and the City called And Just Like That. There’s also the return of HBO-favorites including Succession, Insecure and Curb Your Enthusiasm. On the movie front, new Warner Bros. theatrical releases have been and will be released on the platform on the same days as theaters with titles including Space Jam: A New Legacy, The Suicide Squad, The Many Saints of Newark and Dune, among others.

¹ Over the Top (OTT) Services Market Latest Industry Trends, Size, Share, Statistics, Applications and Competition Strategies by 2028, Fortune Business Insights

Samsung Electronics announced today its HDR10+ ecosystem expansion to 45 industry partners and the construction of a new certification center in China. The new partnerships with companies, from online streaming and content services to semiconductor industry, will bring more true-to-life picture quality content to viewers and also expand the impact of HDR10+ technology across different market segments.

Last June, Samsung Electronics launched the HDR10+ certification and logo program in partnership with 20th Century Fox and Panasonic. HDR10+ is Samsung’s next-generation standard technology for picture processing, which optimizes brightness levels and contrast for each scene, making bright areas brighter and dark areas darker to deliver a lifelike viewing experience.

Thanks to Samsung’s new partnerships with content providers, consumers can soon access more content in vivid and reality-like colors. Rakuten TV, a European online streaming service, will begin offering HDR10+ content in the first half of next year. One of the largest among CIS and Eastern Europe OTT/VOD services, MEGOGO is currently finishing its HDR10+ licensing process, making its adoption of HDR10+ official, and planning to release HDR10+ contents on its platform, viewable on all Samsung Smart TV devices. ARSPRO, based in Moscow, is another production studio that has implemented HDR10+ technology, including the use of dynamic metadata. It has successfully carried out the remastering of the first several series of programming in HDR10+. On December 3^rd of this year, the largest Russian OTT/VOD service ivi also presented five European series in HDR10+ to Samsung Smart TV users for the first time in Russia and CIS region.

“We continually work on improving the video quality for our users. And we are proud to be the first Russian OTT/VOD service to maximize the opportunities available through Samsung QLED TVs and give a chance to our subscribers to view the contents in this new better-quality format. We plan to expand our HDR10+ collection because our focus is on providing the highest quality content to the viewers, using all the features of Samsung TVs,” said Irina Grandel, Business Development Director at ivi.

In 2017, Samsung also launched its premium video streaming service with Amazon, making Prime Video the first streaming service to deliver all 4K (UHD) videos in HDR10+. In 2018, Amazon integrated HDR10+ support into the Amazon Fire TV Stick 4K, which launched in October. Another HDR10+ partner Warner Bros. Home Entertainment has created over seventy HDR10+ compatible titles so far and plans to have over 100 titles available for digital distribution in HDR10+ by early next year.

Samsung is also building partnerships with major smartphone chip manufacturers. Qualcomm, a U.S. semiconductor and telecommunications equipment maker and a member of the HDR10+ alliance, recently announced that HDR10+ will be supported on its new chipset, Snapdragon 855. Arm, U.K.’s innovation-leading company in mobile technology that has successfully collaborated with Samsung System LSI, will also join the HDR10+ network, further growing HDR10+’s influence in the mobile category.

In addition, Samsung plans to build a new HDR10+ center in China with TIRT, a national testing and inspection center for the Chinese consumer electronics, in December. The center is designed to help Chinese TV manufacturers, including Hisense, TCL and Konka to access the certification procedure and in turn accelerate the expansion of the HDR10+ ecosystem. The China center follows the opening of certification centers built in Korea, Japan and the U.S. earlier this year.

“With HDR emerging as one of the most important technologies for ultra-high picture quality, Samsung’s HDR10+ format is gaining recognition,” said Hyogun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “HDR10+ has already been well-received by major companies across a variety of industries. Samsung will continue to build on this, solidifying our HDR standard technology leadership and maintaining our presence in the global TV market.”

20^th Century Fox, Panasonic Corporation and Samsung Electronics today announced updates to the associated certification and logo program for the open, royalty-free dynamic metadata platform for High Dynamic Range (HDR), called HDR10+ which they initially announced last year at IFA.

The HDR10+ platform will soon be made available to content companies, ultra-high definition TVs, Blu-ray disc players/recorders and set-top box manufacturers, as well as SoC vendors, royalty-free with only a nominal administrative fee. Companies can view the new logo, learn about the license program including final specifications, adopter agreements and sign up to receive a notification when technical specifications for HDR10+ become available at http://www.hdr10plus.org. In addition, Ultra HD Blu-ray metadata generation tools have been developed with third parties and will soon be available for content creators enabling Ultra HD Blu-ray players to enter the market. Details on the content transfer and interface format for the content creation pipeline will also be released shortly.

HDR10+ will offer a genuinely premium HDR experience for viewers through a device certification program ensuring an accurate representation of the creative intent expressed in the content. Also, its workflow improvements for creators will encourage increased production of premium HDR content.

The HDR10+ license program will provide interested companies with the necessary technical and testing specifications to implement HDR10+ technology in a way that both maintains high picture quality and gives each manufacturer the ability to apply dynamic tone mapping innovatively. The accompanying certification program will ensure that HDR10+ compliant products meet good picture quality and deliver the creative intent of movie directors and cinematographers. A certified product will feature the HDR10+ logo, which signifies the product’s excellent picture quality.

Key aspects of the license program will include:

• Benefits for device manufacturers (e.g., TV, Ultra HD Blu-ray, OTT STB, etc.), content distribution services providers, SoC manufacturers, content publishers, and content creation tool providers.
• No per unit royalty.
• A nominal annual administration fee for device manufacturers, SoC manufacturers and content distribution service providers.
• Technical specification, test specification, HDR10+ logo/logo guide, patents from the three companies directly related to the technical specification and the test specification.
• Certification for devices will be performed by a third-party, authorized testing center.

Once the HDR10+ license program is open, the three founding companies will incorporate HDR10+ technologies in all future Ultra HD movie releases, selected TVs, Ultra HD Blu-ray player/recorders, and other products.

“It was important for us to create an open system that is flexible and offers a viewing experience much closer to the filmmaker’s creative intent for the film,” said Danny Kaye, Executive Vice President of 20^th Century Fox, and Managing Director of the Fox Innovation Lab. “Together with Samsung and Panasonic, we aim to standardize the licensing process making it easy for partners, including content creators, television and device manufacturers, to incorporate this technology and improve the viewing experience for all audiences.”

Support continues to grow for HDR10+ and companies are looking forward to applying the 3C specifications and certification program. More than 25 companies spanning many different industries have expressed strong interest in supporting the HDR10+ platform, further reinforcing its path to success.

Amazon Prime Video, the first streaming service provider to deliver HDR10+, has made the entire Prime Video HDR library available in HDR10+ globally. The Prime Video HDR10+ catalog includes hundreds of hours of content such as Prime Originals The Grand Tour, Golden Globe®-nominated The Marvelous Mrs. Maisel, Jean-Claude Van Johnson, The Tick and The Man in the High Castle plus hundreds of licensed titles.

Warner Bros. Home Entertainment will support HDR10+ to enable a dynamic metadata solution for Warner Bros. content to Samsung, Panasonic and other HDR10+ capable 4K TVs. “Warner Bros. has always strived to provide the best next gen home entertainment experience to consumers,” said Jim Wuthrich, President of the Americas and Global Strategy, Warner Bros. Home Entertainment. “With HDR10+ dynamic metadata, WB can continue to more accurately bring the filmmakers’ vision of our 2018 releases and our vast catalog of over seventy-five 4K HDR titles to the home across a broad range of HDR10+ capable TV’s.”

The new HDR10+ technology optimizes picture quality for next generation displays by using dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, color saturation, and contrast, which makes for an enhanced viewing experience. HDR10+ technology optimizes the performance of many 4K ultra-high definition TVs, enabling playback on a wide range of next generation TVs bringing user experience much closer to the original creative intent for Hollywood films.

“By bringing together know-how and technology from the three founding companies, HDR10+ has the potential to deliver considerable picture quality benefits to both viewers and creators alike,” said Toshiharu Tsutsui, Director of Panasonic’s TV Business Division. “Accordingly, Panasonic anticipates wide support for HDR10+.”

“Samsung is committed to technological innovation across our TVs and HDR10+ represents an evolution in display quality for the best possible viewing experience,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We have also designed the HDR10+ platform to encourage future development in order to deliver further enhanced technology in the years to come.”

About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is the industry leading worldwide marketing, sales and distribution company for all Fox produced, acquired and third-party partner film and television programming. Each year TCFHE expands its award-winning global product portfolio with the introduction of new entertainment content through established and emerging formats including DVD, Blu-ray, Digital and VOD. Twentieth Century Fox Home Entertainment is a subsidiary of 20^th Century Fox, a 20^th Century Fox Company.

About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 495 subsidiaries and 91 associated companies worldwide, recording consolidated net sales of 7.343 trillion yen for the year ended March 31, 2017. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic:http://www.panasonic.com/global