Samsung Newsroom explores the evolution of the WindFree air conditioners and how their user-centric technology has reshaped the market.

▲ The WindFree Experience Zone at the AHR Expo, North America’s largest air-conditioning and HVAC industry trade show, in 2024

2016–2018: Introducing the World’s First WindFree Cooling

In January 2016, Samsung launched the world’s first WindFree air conditioner. Powered by patented technology, the first-generation WindFree air conditioner rapidly lowered indoor temperatures using three powerful air outlets and evenly dispersed the cool air through thousands of micro air holes when the air outlets closed to maintain a consistent and comfortable indoor temperature. This breakthrough cooling method was made possible through Samsung’s extensive R&D efforts and 11 global patents.

In 2017, Samsung expanded its WindFree lineup by introducing our first-ever wall-mounted WindFree air conditioner — building on the successful launch of the floor-standing model.

By 2018, Samsung integrated AI technology into WindFree cooling. AI Auto Cooling mode analyzed indoor and outdoor conditions along with user preferences to automatically adjust cooling, dehumidification and air purification settings for personalized comfort. Meanwhile, AI Purification mode activated air purification based on the concentration of fine dust. Furthermore, Bixby voice control enabled seamless operation of air conditioners as well as other SmartThings-connected appliances.

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2019–2022: Elevating Comfort With Wide WindFree Cooling

The year 2019 marked the introduction of the second-generation WindFree air conditioner, boasting enhanced cooling performance and design. The air outlets were concealed within the front panel, creating a minimalist design that blended seamlessly with any interior. Samsung’s upgraded Wide WindFree technology delivered a richer, more powerful and evenly distributed cooling experience by improving airflow through a widened WindFree panel and over 270,000 micro air holes — more than double the previous model.

In 2020, Samsung introduced Easy Care to allow effortless cleaning and maintenance. The Easy Open Panel enabled quick disassembly without tools, while the Wash Clean feature facilitated heat exchanger cleaning for better hygiene and maintenance convenience.

By 2022, Samsung’s WindFree technology evolved beyond cooling to introduce Warm Breeze. By gently emitting air at 86-104°F (30-40°C), the feature ensured a cozy indoor environment while simultaneously purifying the air to significantly increase the versatility of WindFree air conditioners for year-round use.

2023–2024: Redefining Cooling With 3D Wide WindFree

The third-generation WindFree air conditioner, launched in 2023, represented another leap forward in design and performance. Samsung introduced a premium 3D silhouette design, crafted using advanced 3D metal press technology. This element added a new level of sophistication and texture to the exterior. Compared to the previous model, the air conditioner featured 1,500 additional micro air holes for an improved WindFree cooling experience.

In 2024, Samsung upgraded user convenience by integrating Bixby voice control into many more functions — from simple mode and temperature adjustments to complex multi-step commands and scheduling.

2025: Unlocking the Future of Air Conditioning With the WindFree Combo

▲ The WindFree Combo

This year, Samsung has once again taken its air conditioner innovation to the next level with the launch of the WindFree Combo[1]. The new Dry Comfort feature uses a temperature and humidity sensor to calculate the temperature of the heat exchanger, precisely adjusting refrigerant flow and moderating humidity levels. What’s more, the dehumidification feature reduces energy consumption by up to 30% compared to the previous model.

The AI-driven smart features have evolved to offer personalized climate control optimized for users’ living spaces. AI algorithms learn users’ movement patterns and analyze weather conditions, indoor and outdoor temperatures and humidity to ensure ideal comfort. Moreover, the WindFree Air Conditioner now connects with Galaxy Watch automatically activating WindFree Wearable Good Sleep mode when it detects the user falling asleep and turning off the cooling when they wake up.[2]

From enhanced cooling performance and innovative design to greater user convenience, WindFree air conditioners continue to set new standards in home climate control. As Samsung’s air-conditioning technology advances, more paradigm-shifting breakthroughs will emerge to further improve comfort in everyday living.

For more information, please visit: https://www.samsung.com/my/air-conditioners/

[1] Availability of product may vary according to region.

[2] Feature applicable from 2022 models onwards.

This is why Samsung focuses so intently on enhancing every aspect of its technology. As expressed at Welcome to BESPOKE AI event by JH Han, CEO and Head of the Device eXperience (DX) Division at Samsung Electronics, Samsung has a strong record of pushing the boundaries of innovation, with the overarching goal of utilizing advanced features to elevate daily life in a variety of ways.

Then, what are the daily benefits users actually get with Samsung home appliances? “Why Samsung Home Appliances?” compiles and provides the key benefits in 4 categories that users can experience with Samsung appliances.

When making purchasing decisions, consumers may ask questions like “Why I have to choose to use the Bespoke Jet Bot Combo Steam”, for example. They can find answers here! First, it utilizes AI capability called AI Floor Detect[1] to enjoy enhanced cleaning without getting carpets wet. AI Floor Detect identifies different floor types and on carpet, the robot lifts the mop pads or detaches them at the station, to avoid cross contamination by the wet mops!

The dToF Obstacle Detection[2] makes the robot cleaner drive precisely and recognize obstacles and others. It reduces the hassle of clearing-up beforehand, which leads to users’ better cleaning experience (AI & SmartThings).

The performance can be another reason to choose the model. The All-in-One Clean Station Steam+ with Steam Sanitization empties the dust bin, recharges the robot cleaner’s battery, and even cares the mops with steam (Advanced Performance). Moreover the Bespoke Jet Bot Combo Steam offers various cleaning modes up to users’ choices, enabling tailored solutions for them (Flexible Design & Functions).

Or, someone may wish for something, such as a wish to have more spare time at home. They can find products in the “AI & SmartThings” benefit category — which has become increasingly important as of late — that suit their needs, as these products are designed to provide intelligent ways of living and help users free up time spent on chores.

[Southeast Asia] 

For example, the WindFree[3] air conditioner comes with AI Auto Cooling,[4][5] which automatically selects the optimal cooling mode based on the room environment and usage patterns.[6] AI Wash, available in Samsung’s washing machine, helps users with the proper suggestion on detergent levels or cycle times, as it intelligently senses the weight, fabric type, and even the soil levels of the laundry. Finally, to tie it all together, SmartThings[7] seamlessly connects appliances, allowing users to manage them simply and experience convenience as they move from room to room.

Eager to find out more? Watch the campaign video below to see the four key ways Samsung is redefining the modern home!

[1] Based on our deep learning model trained using predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

[2] This function may be affected by an object’s size and shape, or the environmental conditions.

[3] ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “Still Air” as air currents at speeds below 0.15m/s that lack the presence of cold drafts.

[4] A Wi-Fi connection and a Samsung account are required.

[5] Product availability may vary by region.

[6] Stores user data, preferences and usage patterns to suggest the most useful options.

[7] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

Impian Raya Bersama campaign is back again! This year season of giving, Samsung Malaysia Electronics is pleased to announce its, “Keluarga Ceria Syawal Bergaya” promo which will start running from 1^st March to 30^th April 2023. One of the most exciting celebrations that Malaysians look forward to – celebrating arrival of Syawal with their loved ones. While getting ready for the month of Ramadan, now is the time to bring back home Samsung smart home appliances to up your game this year.

With the help of modern smart home appliances, you can rest easy and enjoy yourself as you cook up a storm in preparation for the annual Raya feast with your family. The Smart Things app puts the ability to manage your home’s electronics from the palm of your hand, making it easier than ever as you plan a stress-free Raya celebration or any open house party.

Receive exclusive gifts like eVouchers[1] or TNG eWallet credits worth up to RM400 and even Color King Products when you purchase any selected product such as the Bespoke Series Refrigerator, Convention Microwave Oven, Jet vacuum, WindFree Air Conditioner, Washer Dryer, and more. These home appliances will be the perfect companion to bring you and your loved ones together in one place as you celebrate the joy of Raya.

That’s not all! Samsung Malaysia wants you to bring home some top-of-the-line Samsung appliances this Raya in Post & Win contest! Stand a chance to live a life-changing lifestyle with exciting products that will completely transform your daily routine at home for the better.

Don’t miss out on the opportunity to get your hands on the cutting-edge and distinctive Samsung home appliances you’ve always wanted. Join us for this bi-weekly post and enter to win a contest in just 5 easy steps!   

Step 1: Purchase any Samsung Home Appliance(s)

Step 2: Like & Follow @SamsungMalaysia on Facebook and Instagram.

Step 3: Post your most creative Raya moment on Facebook or Instagram; Caption should describe “How Samsung Home Appliances make your Raya Session more meaningful” within 50 words.

Step 4: Hashtag your post with #SamsungHomeAppliances #ImpianRayaBersama #SamsungRaya2023contest

Step 5: Tag @SamsungMalaysia and three (3) friends, set your profile to public and post!

It’s just that simple! Check out the awesome prizes up for grabs and mark your calendar while counting down to Raya because this competition will be held bi-weekly! There will be four winners, so keep an eye on our social media platforms, Facebook, Instagram, and the official website at the end of the contest to see if you’re the lucky winner!

Bi-weekly Contest Prizes

With the current campaign ongoing, now is the perfect time to get everything you need for the upcoming Hari Raya holiday. Check out the special offers for the following products:

Furthermore, we have even more incredible bargains than those already mentioned, such as PWP deals and a range of free gifts that are exclusively available during this festive season. Don’t miss out on the chance to celebrate Raya with the most useful appliances for your home sweet home!

Enjoy a smarter and convenient home appliances this year’s Hari Raya with your loved ones Samsung Home Appliances today! Check out now before it ends!

To find out more on how to participate, visit the contest page: https://www.samsung.com/my/offer/2023-impian-raya-bersama/appliances/contest/?cid=my_ow_qrcode_print_none_none_impian-raya-bersama_banner_na_na

For more information about Keluarga Ceria Syawal Bergaya, please visit: https://www.samsung.com/my/ha-raya2023/

[1] Choice of Setel/Shell Petrol eVoucher or TNG eWallet Credit

[2] Terms and Conditions apply

[3] The mechanics listed above are only partial of the overall promotion.

We’re all aware that sleep is crucial to our well-being, but did you know that a quality night’s sleep is much more so and — at times — more difficult? When you get home from a long day at work, there’s nothing better than curling up with a good book or your significant other in your cozy bed relaxing in your cooling and comfort space. To this all you need is the right WindFree Premium Plus, giving you fast cooling to your room corner to corner, faster and cooler.

The key to good sleep is sleeping in peace without interruption in a relaxed, cool environment to improve your wellbeing and sleep quality. Therefore, setting the right temperature is essential—not too cold or too warm, with Good Sleep Mode turned on, it creates the ideal climate for you while sleeping so that you can sleep through the night without any unpleasant cold air flow to your proper sleep. Rest assured that you won’t wake up with a stuffy nose the next morning. Its temperature control technology would be the perfect tool to help you wake up every day feeling refreshed.

We’ve got you covered this time if you’re the type of person who frequently has trouble falling or staying asleep because you’re sensitive to noises during the night, whether those noises originate from your air conditioner or from the surroundings. You can now sleep tight with WindFree Premium Plus in a quieter environment as the powerful airflow keeps you cool and reduces noise by up to 73%, thanks to the Twin Tub Muffler working behind the scenes.[1]

The WindFree Premium Plus definitely has more premium features than you can think of. Now that you don’t have to worry about paying higher electricity bills or negatively impacting the environment due to climate change, The WindFree Premium Plus keeps you cool while also saving energy with its ECO Mode. With the reduced of energy consumption[2]  you can enjoy using the cooling WindFree Premium Plus to your heart content, saving you energy and money at the same time.

Begin your better sleep journey together with WindFree Premium Plus today!

Product	Model	Retail Recommended Price (RM)
WindFree Premium Plus , 2.5HP (2022)	F-AR2-4BYEAAWK	RM4,549
WindFree Deluxe , 2.0HP (2022)	F-AR1-8BYFAMWK	RM3,599

For more info: https://www.samsung.com/my/air-conditioners/
To purchase, please visit: Buy WindFree Premium Plus 2.5HP Aircon (2022) | Samsung MY

[1] Based on testing conducted in an internal laboratory. Generates a 40% reduction in the 1 kHz noise band, which is the weakest level of sound that humans are sensitive to.

[2] Tested on the AR07T9170HA3 compared with Samsung conventional models, measuring the accumulated power consumption of Fast Cooling mode vs. ECO mode.

Malaysians are already looking forward to celebrating the arrival of Christmas and New Year’s with their loved ones. Whether you’re thinking of upgrading your home electronics, gifting digital household appliances to newlyweds and yourself, or wanting to enjoy unparalleled viewing experience with your other half while watching your favourite holiday movies, there’s no better time to shop than now.

Staying connected and expressing your love from afar is made possible with our technology and its innovations that even Santa would approve. We know how much you care and because you would go the extra mile for the ones you love, so will our gifts. Therefore, let’s take this leap and make a difference in the lives of your loved ones through a connected ecosystem that provides a seamless experience across our lifestyle smart TVs, BESPOKE appliances and even our Galaxy smartphone!

Samsung Malaysia is offering exciting promotions for your holiday season to enjoy celebrations together, and here’s a sneak peek at what to look forward to during the Season of Gifting, giving your home entertainment an upgrade, which will be running from 14 November 2022 to 31 January 2023.

Be entertained over the ho-ho-holiday

Today’s TVs are designed to reflect the diverse range of lifestyles that make every home uniquely personal. Deck your halls with an awesome home entertainment system so that you can kick it back with the family over your favourite holiday movie staples. As part of the MYTV Is My Best Gift Promotion, customers who purchase any selected model from Neo QLED 8K, Neo QLED 4K, QLED, OLED or Crystal UHD will receive The Freestyle worth RM4,999.

Bring home The Frame and customizable bezel worth up to RM5,898 when you purchase 75’’ or 85’’ The Frame at Recommended Retail Price from RM12,999. You can purchase The Sero at Recommended Retail Price of RM5,999 and receive a complimentary Sero Wheel worth RM299.

That’s not all, make your Xmas gathering even more special by saving up RM1,700 on a new purchase of Soundbar. Samsung’s Q-series soundbars takes your listening experience to the next level with the built-in Wireless Dolby Atmos, giving its rich and balanced audio quality. Moreover with its support for the Q-Symphony feature, the soundbar along with the TV’s built-in speakers to maximise the 3D sound effect of your set up, complementing your world beyond the screen. Make sure you don’t let that Christmas playlist go to waste!

Let your home appliances do all the work

Sit back and relax as you let your appliances do your chores. Treat yourself to the Bespoke Refrigerator, AI Ecobubble Washer, Bespoke Jet Vacuum Cleaner, Bespoke AirDresser and WindFree Air Conditioner with the Season of Gifting 2022 Home Appliances promotion and enjoy rewards worth up to RM4,799.

Customers will be entitled to free e-wallet credits and petrol e-vouchers worth up to RM400. Meanwhile, customers who purchase the selected Bespoke Home Appliances models will be entitled to redeem the corresponding free gifts and redeem a free Samsung Galaxy Z Flip4 worth RM4,399.

So what are you waiting for? The Season of Gifting promotion is now available for purchase at Samsung Online Store, Samsung Authorised Online Store and Samsung Authorised Retail Dealers. Promotion is on first come first served basis, while stocks last. The colour of each Participating Model is subject to stock availability in the market and participating stores. Terms & Conditions apply.

For more information about Samsung’s Season of Gifting, please visit: https://www.samsung.com/my/offer/gifting-2022/