“We are reaching out to this generation of doers, people who go out and make things happen. We want them to know that if the phone in your pocket can do anything, so can you. When the opportunity to support our first national figure skater Julian Yee came about, we jumped at the chance because Julian is a prime example of what it means to Do What You Can’t. Against all odds, Julian is today an Olympic contender in a sport that isn’t even common in Malaysia – and for that we are very proud of him and we hope others would see him as an inspiration to achieve greater things,” said Mr Yoonsoo Kim, President of Samsung Malaysia Electronics.

“Just like how Julian was able to achieve what many thought was unrealistic, we decided to remain in that spirit, and produce a beautiful and creative video from a mobile device. Both Julian and the video have shown us at Samsung that with the right mindset, attitude and support, Doing What You Can’t is something very attainable after all,” Mr Yoonsoo Kim added.

In view of the coming Olympic Winter Games PyeongChang 2018, Samsung prepared a short feature film entitled “Julian and His Magical Skates”, a special tribute to the rising star. The video was fully recorded and illustrated with the Samsung Galaxy Note8 and its S Pen, further cementing Samsung’s progress in innovation and of doing the impossible.

The Galaxy Note8 is Samsung’s ultimate productivity device, the very tool to help you push boundaries and break past your limits. With its one-of-a-kind S Pen, it allowed the creative team behind the video to bring the beautiful illustrations to life. Thanks to its large and gorgeous Infinity Display, there was a clear canvas big enough for the artists to place their quality work on.

Mr Chan Woei Hern, Executive Creative Director of Ensemble Worldwide Malaysia, who was commissioned to produce this brand film, shared that, “The best technologies are often the simplest ones.  Like a pair of skates or the S Pen. Two seemingly ordinary tools, but in the right hands or in Julian’s case, feet, it can capture people’s attention and imagination. As we heard Julian’s story, we wanted to get into the mood of Do What You Can’t as well. And that meant scripting, sketching and creating the story entirely from scratch with a Galaxy Note8 and S Pen. That’s the magic of technology at work. We’ll be releasing a behind-the-scenes video soon, shot entirely on a Galaxy Note8 as well, so everyone can experience the journey as we brought the video to life.”

“My story is a tale of Do What You Can’t because I really did; and I want to remind everyone out there that young or old, you CAN achieve your dreams and you will be surprised that you CAN actually do what you never thought you could. With innovations and advanced technology in today’s world to help make things easier, none of us should be held back by “ifs”, “buts”, or “maybes”. We should all have that burning spirit to achieve the impossible – and from here on out, it should be “yes”, “can”, and “Do What We Can’t”!” said Julian Yee.

“Julian and His Magical Skates” is the telling of Julian’s journey to the Olympic Winter Games PyeongChang 2018, and a reiteration of Samsung’s “Do What You Can’t” message to inspire others to break barriers to fuel meaningful progress and realise their dreams.

To view the short feature titled “Julian and His Magical Skates”, visit http://www.samsung.com/my/magicalskates/. Let’s bookmark this video as a reminder to continue pursuing what we are passionate about, and to continue supporting Julian as he represents Malaysia on the global Olympic stage.

Mr Yoonsoo Kim, President of Samsung Malaysia Electronics, opening the media session with a congratulatory note to Julian

The team and inspiration behind the short feature film “Julian and His Magical Skates” From left: 1. Chan Woei Hern, Executive Creative Director, Ensemble Worldwide Malaysia 2. Dato Roh Jae Yeol, Corporate Affairs Director, Samsung Malaysia Electronics 3. Julian Yee, Malaysian Olympic Figure Skater 4. Irene Cheow, Julian Yee’s mother 5. Elaine Soh, Chief Marketing Officer, Samsung Malaysia Electronics 6. Michael Hopfes, Julian Yee’s coach

(From right) Elaine Soh, Julian Yee, Chan Woei Hern, and Jin Lim from JinnyBoyTV discussing the significance of “Julian and his Magical Skates” and what it means to Do What You Can’t

Julian Yee proves that the impossible is possible with innovative technologies such as the Samsung Galaxy Note8

In light of the Olympic Winter Games PyeongChang 2018, Samsung Malaysia Electronics had the opportunity to select three inspiring Malaysians as its representatives to be torchbearers at the Olympic Torch Relay PyeongChang 2018. Jin Lim (@Jinnyboy), Jenn Chia (@soimjenn), and Josephine Yap (@jyjosephine) did the honour of relaying the prestigious flame and conveying the spirit of Do What You Can’t.

At the Torch Relay event in Incheon, Korea, Jin or better known as Jinnyboy by fans in Malaysia, was sure to express his pride in being a part of the momentous occasion. “Never in my wildest dreams did I think I would personally be a part of such an immense event. It is amazing to see Samsung’s significant role in the Olympic Games, and I am extremely grateful to Samsung for allowing me this incredible opportunity.”

Jenn Chia, the beloved singer, songwriter, host, and YouTuber, echoed Jin’s sentiments, adding that this was one of her dreams come true. “I have always been a huge fan of the Olympic Games, especially the ceremonies and rituals that take place, before and after its officiating. Being a part of this is just surreal, and will be something I will never forget,” she said.

Jenn Chia exclaiming her pride over being a part of the Olympic Torch Relay PyeongChang 2018

Jenn passing on her flame to Jinnyboy

Josephine Yap also made sure to express her gratitude for the once-in-a-lifetime opportunity. “I have always been a big dreamer, but this was totally unexpected. Thank you Samsung Malaysia for recognising me as a worthy representative to bear the iconic Olympic torch,” she said.

As a presenting partner of the Olympic Torch Relay PyeongChang 2018, Samsung had selected these three Malaysians with inspirational background in pursuing and achieving their dreams in the Malaysian entertainment landscape. Mr. Yoonsoo Kim, President from Samsung Malaysia Electronics said that he hopes this will set a positive example for Malaysians to set out and achieve their dreams, regardless of the hurdles.

“Samsung Malaysia helps the Olympic spirit extend beyond the arena to inspire everyone. Our nominations of Jin, Jenn, and Josephine are meant to encourage everyone to actively take part in and enjoy not just the Olympic Games, but the things that we are most passionate about in life as well,” said Mr. Kim.

As Samsung Malaysia’s picks to be torch bearers, all three have exhibited strong resolve in achieving their dreams, true to Samsung’s theme of Do What You Can’t. In his early twenties, Jin tirelessly worked several part time jobs so that he could afford his first camera to create videos. Now, he is known as one of the country’s pioneering YouTubers with over 800,000 subscribers, and he has never looked back since.

Jinnyboy holding up his torch at the Olympic Torch Relay PyeongChang 2018

Jinnyboy passing on his flame to Josephine Yap

Josephine had social anxiety in her earlier years but through opportunities with Jin and his YouTube channel, managed to completely step out of her comfort zone and thrive. Jenn, on the other hand, was a self-declared awkward person with self-esteem issues who never enjoyed social gatherings or even making eye contact.

“I couldn’t stomach the thought of being crippled by fear for my entire life. To overcome that, I started saying ‘yes’, first with smaller things like learning to make eye contact with people. Next was to say yes to singing and song-writing, and finally, to making YouTube videos and performing live,” said Jenn. “I learned that you have to take ownership of your choices. If you choose to hide from the world because you’re afraid, don’t complain when you realize you’ve done nothing with your life. That’s one thing I wanted to overcome and avoid.”

Josephine agreed, adding that her involvement with Samsung at the Olympic Torch Relay PyeongChang 2018 has helped to motivate her to achieve bigger things in life. “I see this as inspiration to step even further out of my comfort zone and aim for higher goals. Like many others, I’ve failed in many things but have learned to never give up. To me, ‘Do What You Can’t’ means keep trying despite all odds. There are plenty of things that most would think you can’t do, but I’d rather try than regret it later,” said Josephine, whose next dream is to design and establish her own clothing brand.

Josephine Yap holds up her flame during the torch relay march

Josephine Yap passing on the flames to the next torchbearer

Jin added that he hopes the rest of the world, especially Malaysians, to join in on the full Olympic excitement and continue to support our participating countrymen. You don’t have to be in PyeongChang to witness or get into the spirit of the Games and that is the beauty of technology! Technology brands like Samsung have innovated tirelessly to turn this world into a globally connected community to allow us to experience what we previously couldn’t. I hope that everyone around the world would take the opportunity to witness the Olympic Winter Games PyeongChang 2018 and to cheer on for these athletes who unwaveringly do what they can’t. This event is doubly significant to me, as not only was I able to hold the Olympic torch, but a personal friend of mine is here, representing Malaysia,” he said.

Samsung’s three picks extended their well wishes to Julian Yee, a participating Malaysian taking part in the Olympics Winter Games PyeongChang 2018’s figure skating event this year. “All the best, Julian! By bringing the Malaysian flag to this esteemed global event, you’re already making Malaysia proud. As they say, they harder the battle, the sweeter the victory. Malaysia Boleh!” they echoed.

Julian Yee is a 20-year-old, who won a SEA Games gold medal in the first-ever figure skating event in 2017. A true symbol of Samsung’s Do What You Can’t ideology, he was determined to make it big in the figure skating scene ever since he can remember. After overcoming the different challenges and conquering the figure skating landscape in Malaysia, Julian now aims for something much bigger – taking over the global stage – starting with the Olympics Winter Games PyeongChang 2018.

Samsung is currently in a partnership with Julian Yee for a special and exciting project. Stay tuned for more updates at https://www.samsung.com/my/, https://www.facebook.com/SamsungMalaysia/ and https://www.youtube.com/user/SamsungMalaysia.