When Samsung Electronics revealed its first prototype of a flexible display back in 2011, few people realized they were witnessing a glimpse into the mobile industry’s future. A decade later, Samsung shipped 4 times more foldable devices in 2021 than in 2020,  exceeding the three-fold market growth that analysts expected.[1]

Consumer enthusiasm for Samsung foldables is exemplified by the success of the Galaxy Z series. In the first month since launch, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G exceeded total accumulative sales of Samsung foldable devices in 2020.

With foldable smartphone shipments predicted to grow tenfold by 2023,[2] let’s take a look at the key moments, top innovations and important partnerships that have helped make foldable devices the next big thing.

Bringing Foldables to Consumers Around the World

Samsung may have first introduced the concept of foldable displays in 2011, but it would take over a decade to bring foldable devices to consumers around the world.

The next major milestone came in 2019, when Samsung finally brought its foldable vision to reality with the Galaxy Fold, its first foldable device. Soon after that came the Galaxy Z Flip. A sleek clamshell design – a throwback to flip phones of yore – made the Galaxy Z Flip an instant icon.

After a decade of progress and three generations of innovation, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G brought enhanced durability and an improved user experience to foldables. Not only have they set a new standard in the industry, but they rekindled consumer interest in smartphones in general.

Innovations Behind the Technology

From creating new materials and methods to overcoming mechanical challenges, creating the foldable category required Samsung to reimagine the smartphone from the inside out.

From the onset, Samsung engineers understood that the key to creating a new category would be inventing a range of new technologies to ensure the devices would meet the expectations of global consumers.

The Infinity Flex Display and Samsung UTG, for example, enabled the world’s first folding glass display. While its screen may be a continuous piece of glass, a foldable’s body features two distinct components. This unique structure meant that in order to maintain a design slim enough for daily use, engineers would have to completely rethink the placement of internal components. That challenge included designing a new internal cooling system as well as a dual-battery system with technology that optimizes multiple power sources as one.

To ensure that the devices would be capable of withstanding hundreds of thousands of folds, a Hideaway Hinge mechanism was designed with Sweeper technology to help keep out dust and dirt particles. The hinge also added a new layer of functionality to Samsung foldables, allowing them to stand on their own, which makes them perfect for watching content, making video calls, or taking hands-free selfies.

Samsung’s dedication to creating new foldable innovations enabled it to achieve yet another major milestone in 2021 with the release of the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G – the first foldables to receive an IPX8 water resistance rating.

But the features that set Samsung foldables apart aren’t all hidden beneath the surface. With App Continuity – a responsive UI that delivers seamless transitions between folded and unfolded modes – and features like Multi-Active Window and Flex mode, Samsung foldables have unlocked new ways for us to work, play and express ourselves.

Driving Consumer Demand for Foldable Devices

This unprecedented push in innovation has sparked a surging demand for foldable devices, bringing more users to the Galaxy family than ever before. Compared to the Galaxy Note20, Samsung has seen a 150 percent[3] increase in consumers who switched smartphone brands for the Galaxy Z Flip3 5G, and a 140 percent increase compared to the Galaxy S21.

A simple explanation for this massive increase is that both Galaxy Z series devices offer distinct features that appeal to specific customer groups in ways that no other smartphones have before.

A buyer survey conducted by Samsung revealed that a stylish design, portability and an innovative folding form factor were the top drivers behind purchases of the Galaxy Z Flip3 5G. The ability to use the cover screen without opening the device was another important factor for those who value privacy, as well as those who want to regulate their screen time to manage their mental health. Buyers of the Galaxy Z Fold3 5G, meanwhile, reported being drawn to its large screen for viewing content, multitasking capabilities and productivity features, including the S Pen.[4] At the end of the day, it’s clear that both devices are giving consumers more incentive than ever to switch to a foldable, even if it means changing brands or operating systems.

Pioneering the Foldable Future

As more consumers become aware of foldables’ incredible potential, interest in the category will continue to grow. With a variety of innovations set to make their way to consumers in the coming years, Samsung will continue to lead the foldable category with even more pioneering technology.

To achieve this goal, Samsung is heavily investing in R&D while openly collaborating with app developers and industry partners such as Google.

For years, Samsung and Google have been collaborating to make the foldable experience scalable by providing Android developers with the necessary framework and resources. In 2021, the companies announced guidelines for creating apps for large-screen and foldable devices, building on Google’s work to optimize its most popular apps – such as Gmail, YouTube, Duo and Maps – for foldable form factors. Going forward, Samsung will continue to work with partners and developers to develop technologies that will steer the future of the mobile industry.

In establishing an entirely new mobile category a decade ago, Samsung raised the bar for mobile innovation. As it looks toward the next decade and beyond, the company will continue to reinvent the mobile experience to change what’s possible as they unfold.

To learn more about Galaxy Z series, please visit:

Galaxy Z Flip3 5G: https://www.samsung.com/my/smartphones/galaxy-z-flip3-5g/

Galaxy Z Fold3 5G: https://www.samsung.com/my/smartphones/galaxy-z-fold3-5g/

[1] According to figures from Counterpoint Research

[2] According to figures from Counterpoint Research

[3] Samsung Big Data Center

[4] Only Galaxy Z Fold35G main display has S Pen capability. Compatible only with the S Pen Fold Edition or S Pen Pro, sold separately.

The New Year brings a sense of hope and opportunity for a fresh start. For many of us, this is the time to reflect on how we can become better versions of ourselves – whether in our career, health, personal development, or social lives.

Setting New Year’s Resolutions can be a good exercise towards creating a purpose-filled year ahead.

They don’t always need to be weighty goals, such as getting a master’s degree or running your first marathon. These could simply be about being more present with loved ones or taking the time to be healthier or more productive.

With Samsung’s diverse range of products – from the Galaxy Watch 4 series with advanced health tracking features, to the Neo QLED for family fun – you can equip yourself with the right tools to help you stay on track towards your goals, and more importantly, make the most out of the moments that matter the most.

Read on to learn how Samsung can help you make the most out of the year ahead with resolutions that are simple yet meaningful!

Spend quality time with the people that matter

With restrictions around social gatherings expected to ease, many of us are excited to reconnect with family and friends over outings and gatherings,

For those who miss hosting gatherings at home, make up for lost time by catching up over a few rounds of your favorite multiplayer Xbox or PlayStation games, on the cutting-edge display of the QN90A Neo QLED. With 4K gaming at a silky-smooth 120 frames per second with variable refresh rate, and auto low latency mode, the Neo QLED sets the stage for hours of exhilarating fun!

If you’re excited about making up for lost time with friends and family over outings, capture the best moments with the Galaxy Z Flip3 5G!

For the aspiring social media stars, the Galaxy Z Flip3 5G provides the convenience and flexibility of taking hands-free selfies and videos. Whether you’re filming the latest TikTok dance or just taking a group selfie with friends while hiking, the Galaxy Z Flip3 5G has got you covered as it can stand on its own without additional props.

Staying in the pink of health

Most of us would include some form of health or fitness-related goal in our list of resolutions. Afterall, health underpins our overall happiness and quality of life.

With the advanced tracking features on the Galaxy Watch4 Classic, which supports more than 90 exercises, you have an accurate and holistic view of your fitness progress over the months, letting you keep track of your progress and set realistic, and achievable goals – whether it’s a new personal best on the squat rack in the gym, or working towards a 5km run.

Of course, health isn’t just about being physically fit. Being able to access vital health data helps us affirm that we are reaping the benefits of regular exercise and healthy eating. To this end, the Galaxy Watch4 series takes remote health data to the next level, featuring a ground-breaking BioActive Sensor that reads blood oxygen level[1] and for the first time, calculates body composition[2]. These are crucial data that give us a better understanding of the overall state of our health.

Self-improvement and productivity 

Productivity will always be a priority at school and at work, whether we’re working remotely or physically present in an office or school. Regardless of your productivity goals, Samsung’s Smart Monitor promises something for everyone.

Fire up Samsung DeX[3] and connect your smartphone to your monitor to experience full mobile productivity – without a laptop in sight! Imagine coming across an interesting tutorial while taking the train on the way to school, and seamlessly resuming the lesson on the big screen.

Meanwhile, the Samsung Galaxy Z Fold3 5G is the perfect companion for those of us who are looking to be more productive at work by embracing the “work from anywhere” philosophy.

A mobile-working powerhouse, the Galaxy Fold3 5G features the Multi-Active Window[4], which unlocks next-level multi-tasking you never knew was possible in a smartphone – allowing you to open three apps simultaneously on a large 7.6-inch display.

Actualizing your resolutions

Regardless of whether you’re able to fully commit to the New Years’ Resolutions you set out at the start of the year, setting those goals and making a consistent effort to meeting them is half the battle won.

Samsung’s extensive suite of devices are designed to let you focus on the things that matter so you can bring out the best in yourself, whether for work or for play!

[1] The Blood Oxygen (SpO2) feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment, or prevention of disease. Intended for general wellness and fitness purposes only. Availability of this feature may vary by market.

[2]Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or treatment of any medical condition or disease. The measurements are for the user’s personal reference only. Please consult a medical professional for advice. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old. Availability of this feature may vary by market.

[3] Wireless connection to DeX only available on Galaxy Note20 series, TabS7 series, and Galaxy Z Fold2 5G, sold separately.

[4] Certain applications may not support Multi Active Window.

Photo credit: Aisha Nazar courtesy of Nadirah Zakariya

Renowned photographer Sally Mann once quoted, “Part of the artist’s job is to make the commonplace singular, to project a different interpretation onto the conventional.” Photography has always been a unique language, a wonderful art people seek to understand, master, and admire. It serves as a powerful instrument in expressing feelings and ideas for some, evoking various emotions, thoughts, and inspirations within the audience, and has done so for hundreds of years. More people now resort to mobile photography, where creative expression is made accessible to the masses and not limited to those who can afford professional tools and equipment. When one is an artist, any tool one has close by can help them make art.

Nadirah Zakariya believes that photography is all about the content rather than the device people use to take pictures. The internationally published photographer whose works were featured in numerous prominent publications such as Bloomberg, The New York Times Magazine, NYLON, VICE, and Vogue Italia, had the opportunity to experience the Samsung Galaxy Z Flip3 5G in her recent creative projects and dived into its fascinating features and functions. Even for a professional like her, smartphones prove to be a must-have artistic companion, and with the birth of social media platforms such as Instagram, more people are showing off their creative streaks online and pushing the boundaries of photography.

The co-founder of Layar Lucida, KL20X20 Photography Project, and Exposure+ Photo recently experimented with photographing flowers. What started as a coping mechanism during the Movement Control Order has turned into a business with people reaching out to purchase her art. “I personally enjoyed having the Galaxy Z Flip3 5G with me because of its compact size, and how easily it fits into my pocket. It brings back memories of the flip phones in the early 2000s. I think it’s cute, fun, and convenient!” said Nadirah. “The new Cover Screen that also acts as a preview screen for the rear camera is a useful feature to have in my opinion, because it allows me to take brilliant selfies without the need to rely on the secondary, front-facing camera like in most smartphones. And I don’t even have to flip it open or adjust the way I hold it so it wouldn’t fall!”

Photo credit: Aisha Nazar courtesy of Nadirah Zakariya

The visual artist documents her photoshoot process and often jumps into video calls to discuss her projects, and she had found the Galaxy Z Flip3 5G a delightful company to have by her side at work. “My most favourite feature on the Galaxy Z Flip3 5G is definitely the Flex Mode! I love the fact that I can prop the phone up on any surface and it will just sit there nicely, ready to record or capture pictures at a click or just using a simple hand gesture,” she added. She reminisced the times she had to leave her smartphones leaning against books or use mobile tripods but the Galaxy Z Flip3 5G just conveniently eliminated this problem for her.

The foldable smartphone’s compact size was a breath of fresh air. Nadirah stated, “Normally, I am always carrying around camera gears to do what I usually do and have a separate smartphone for other things but after using the Galaxy Z Flip3 5G, I discovered that I can take good quality test shots with it and the smartphone instantly feels like an essential tool for me to have when I’m working.” Apart from that, she enjoyed the Multi-Active Window feature on the device because it allows her to multitask with ease and discuss her work on video calls efficiently. She lamented that on regular smartphones, the window preview for her will always appear smaller and switching between active windows were a hassle. She liked using the Galaxy Z Flip3 for the Multi-Active Window feature as it can split the preview windows evenly. “It makes my discussions and work easier and smoother. It really makes a difference for me.”

Photo credit: Aisha Nazar courtesy of Nadirah Zakariya

Photo credit: Aisha Nazar courtesy of Nadirah Zakariya

Hardcore photography enthusiasts always rave about the biggest, maddest gears out there when it comes to photography. While they are great to have, Nadirah is confident that mobile photography can also produce great works of art. “I don’t see why not. After using the Galaxy Z Flip3 5G to take some still life photos, I must say I am very pleased with the quality. It is easy to carry around, the user interface is easy to navigate and can cater to professionals like me, the display is vibrant, and editing my pictures directly on the Galaxy Z Flip3 5G saves me the time to get them ready for instant sharing on the go.”

As she commented earlier, photography is all about the content rather than obsessing about the device used to take your pictures. “I believe that if the device is good enough and able to capture whatever it is that I have pictured in mind, gets the job done, and delivered the message I intended, then it is great enough for me.”

Photo credit: Aisha Nazar courtesy of Nadirah Zakariya

Photo credit: Aisha Nazar courtesy of Nadirah Zakariya

Flip phones were captivating and exciting when they were first introduced, until the standard, flat bar designs became popular and mainstream. After that, smartphone designs stagnated, and have not improved much. “This time with the new Galaxy Z Series, I can see that Samsung has managed to revive the fun factor in flip phones! The Galaxy Z Flip3 5G is not just a pretty device- it has the depths to do more than just the regular smartphones in the market. It speaks to me because I love originality, authenticity, and the freedom to express myself. The Galaxy Z Flip3 5G encapsulates all that. The new features are fun to explore, and they have made my creative journey a memorable and colourful one.”

There are no rules in visual art. No matter the methods, camera work is limitless and always evolving, and even using a smartphone, you can always make it your own. After all, it is all about producing the best results with what you have in hand, and a great smartphone can be just the answer to your creative pursuits. Take the Samsung Galaxy Z Series with you today, capture the art around you, and unfold the future of creative possibilities within your grasp!

For more information on the Galaxy Z Flip3 5G, please visit: https://www.samsung.com/my/smartphones/galaxy-z-flip3-5g/buy/

Samsung Electronics Co., Ltd. launched an exciting new line-up of accessories created exclusively for the Galaxy Z Flip3 5G, in collaboration with Disney. Tapping into the most recognizable icons, logos and well-loved characters from Disney, Marvel, Star Wars, The Simpsons and National Geographic, fans can now easily add their own unique flair to their Galaxy Z Flip3 5G with these new accessories.

This latest co-branded collection adds to Samsung’s current range of Galaxy Z Flip3 5G covers in hues both trendy and bold, emphasizing the company’s vision for the Galaxy Z Flip3 5G to become a smartphone that fully blends style and functionality. With its innovative clamshell form factor, the Galaxy Z Flip3 5G can easily double up as a statement piece for users to dress up their daily outfits. Meanwhile, its versatile accessory options continue to cement the Galaxy Z Flip3 5G as a trendsetting device that lets users express their unique personalities.

Stylish yet protective

Designed to appeal to the different fandoms, the new accessories were thoughtfully designed to pair with existing Galaxy Z Flip3 5G phone cases and offer additional protection[1]. This includes:

Accessory Type	Example	Recommended Retail Price (per unit)
Silicone cover strap that can be attached to a Galaxy Z Flip3 5G phone case for additional hand grip on the device.   Available in the following variations: · Galaxy Z Flip3 5G Disney Fashion Strap · Galaxy Z Flip3 Marvel Fashion Strap · Galaxy Z Flip3 National Geographic Fashion Strap		RM79
A cover ring strap that can be attached to a Galaxy Z Flip3 5G phone case to hold the device securely		RM79
A silicone cover strap, lanyard and sticker pack that can be attached to a Galaxy Z Flip3 5G.   Available in the following variations: · Galaxy Z Flip3 5G Star Wars Strap · Galaxy Z Flip3 5G Simpsons Strap[2]		RM159

Select accessories will also come with exclusively designed sticker packs for those looking to customize their phone cases even further.

With peace of mind from the stylish protective cases, users can take the Galaxy Z Flip3 5G anywhere, anytime – showing how a modern and powerful smartphone can be fashionable, fun and still functional all at once.

The new accessories collection will be available on Samsung Malaysia e-store only. For more information about the Galaxy Z Flip3 5G accessories, please visit https://www.samsung.com/my/mobile-accessories/all-mobile-accessories/?smartphones

For more information on Galaxy Z Flip3 5G, please visit: www.samsung.com/my/smartphones/galaxy-z-flip3-5g/

[1] The Galaxy Z Flip3 5G Silicone Cover is sold separately.

[2] The Galaxy Z Flip3 5G Simpsons Strap will be available end December 2021 onwards

When the months of the year enter the double digits, it’s time to wind down, take stock and spend time with family and friends. It is also the perfect opportunity to treat yourself and loved ones to a special something to wrap up a hectic year!

From modern digital appliances and immersive displays to the latest mobile gadgets from Samsung, here is a handy selection of gift ideas that you can consider for a special someone, or as a well-deserved reward for yourself.

For Entertainment Lovers

Nothing spells comfort more than curling up on the couch to binge-watch your favorite TV drama with bubble tea in hand. For an immersive cinema experience from the comfort of your living room, the immersive Samsung Neo QLED 8K Smart TV is the one to consider.

Featuring the sleek new Infinity One Design that affords a nearly bezel-less viewing experience, the Neo QLED 8K practically transports you right to where the scene on screen is. With the Slim One Connect box, an all-new cable management system that can be attached to the TV’s back for easy installation, you can keep cable clutter away to maintain the minimalist aesthetic of your living room.

Know a loved one who takes their gaming seriously? Impress them with the multi-award winning Odyssey Neo G9, which boasts Quantum Matrix technology, supported by a Quantum Mini LED display and Quantum HDR 2000 with a 1000R curvature screen for an unrivaled dynamic picture, and the CoreSync feature which lets them customize the monitor’s rear infinity core lighting system. The monitor’s rapid, 240Hz refresh rate and 1ms response time ensures zero lag time with a premium performance for a winning edge over competitors.

For Urban Explorers

The past two years have stoked the spirit of adventure in many of us to explore the hidden nooks and crannies in our neighbourhoods, even for those living in concrete jungles. For those planning their next big urban adventure, Samsung has just the right gadgets to accompany their journeys.

A gadget that fits in the palm of the hand when folded, the Galaxy Z Flip3 5G is the perfect companion for urban trekking. Besides being a head-turner that empowers users to express their individuality through edgy colours like Green and Phantom Black, the Z Flip3 also lets users capture hands-free studio-quality selfies with natural skin tones and AI face restoration using Flex mode[1]. With the world’s first IPx8 water-resistant rating[2] for foldable devices, the Z Flip3 is also ready for unexpected wet weather adventures when exploring the city.

If you want to give that special someone a nudge to head outdoors more often for fresh air, or to stay in shape, then consider getting them the Galaxy Watch4 series. Featuring industry-leading health technology such as the Samsung Bioelectrical Impedance Analysis (BIA) Sensor that can monitor blood oxygen levels[3] and even calculate body composition[4], this device is ideal for measuring wellness.

For Aspiring Master Chefs

Don’t forget to treat yourself even while you are preparing gifts for others during this period! For those who’ve recently picked up cooking, you may want to spruce up the aesthetics of your kitchen to complement your new hobby, such as with the BESPOKE refrigerator[5]. BESPOKE’s modular design concept means you can now customize your fridge according to your taste, colour, and storage preferences

For Work-From-Home Warriors

With work-from-home as the norm, there’s no better time than now to outfit your home office with the right gadgets and gear to help keep yourself optimally productive. However, it is just as important to outfit the home with the right digital appliances to keep it spick and span. After all, a neat and tidy home is also one that’s the most comfortable.

Having a great washing machine will enable you to focus more on work and play, and less on household chores. Taking laundry to the next level, the AI Ecobubble range washing machines  let you adjust your washing machine settings and monitor your wash cycles using the SmartThings App[6] on your mobile phone while you’re out for lunch, just as easily as you would if you were in the laundry room. While having a virtual work huddle at your home office, you can also schedule the end of your wash cycle to coincide with the end of your meeting, or even pause the laundry if a colleague has too many ideas to share. With AI Wash, use the inbuilt sensors to detect the weight and dirt level of the laundry to determine the cycle length and optimal amount of water and detergent, and use AI Control to let your washing machine suggest settings based on your wash history.

If you are working from home often, then you want to make sure that your spaces can be dust-free with minimal effort. The Samsung Jet cordless stick vacuum cleaner is a lean, mean cleaning machine that can do just that. Powered by the Digital Inverter Motor and Jet Cyclone system, the Samsung Jet generates strong suction power of up to 200W, to capture every speck of dirt within reach. The Samsung Jet comes equipped with the Clean Station, which automatically empties out the Samsung Jet’s dustbin and has an Anti-Dust Emitting Structure that prevents ultrafine dust from escaping back into the air during the emptying process.

^[1] Flex mode supported at angles between 75° and 115°. For your convenience, it may be difficult to maintain Flex mode while moving due to shaking or other movement. It is recommended to keep the phone stationary while in Flex mode.

[2] Rated as IPX8. IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

[3] The Blood Oxygen (SpO2) feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment, or prevention of disease. Intended for general wellness and fitness purposes only. Availability of this feature may vary by market.

[4] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or treatment of any medical condition or disease. The measurements are for the user’s personal reference only. Please consult a medical professional for advice. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old. Availability of this feature may vary by market.

[5] Specifications may vary by market.

[6] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

The Galaxy Z Flip3 5G is all about bringing out your most stylish self while giving you unparalleled function – empowering you to express your style however you wish with its bold design in seven eye-catching colours. The color options don’t just stop with the phone as the Galaxy Z Flip3 5G also has a stylish catalogue of protective cases that come in Mustard, Coral, Lavender, and more to make sure your device always complements the tone of your outfit.

With the full connective power of the Galaxy Ecosystem, users can add even more drip to their Flip with the Galaxy Watch4, Watch4 Classic, and Galaxy Buds2 to the collection, fully knowing that the peak of style and function is theirs to own.

Take a look at some of the ways you can upgrade your #OOTD and find inspiration through the Galaxy Z Flip3 5G’s accessories today:

In this guide, you will find six tips on how to use the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G to add an element of fun to your next foodie experience!

For more information on the Galaxy Z series, please visit:

Galaxy Z Fold3 5G: www.samsung.com/my/smartphones/galaxy-z-fold3-5g/

Galaxy Z Flip3 5G: www.samsung.com/my/smartphones/galaxy-z-flip3-5g/

Samsung’s high-tech, innovative tests include environmental chamber, IPX8[1] water resistance, S Pen usability and folding test. Environmental chamber tests ensure that features, such as video playback, and components, like cameras work properly in a variety of climates — from dry to humid, and hot to cold. Water resistance tests establish the high quality of the very first water-resistant foldable smartphone by even testing in different folding positions, including Flex mode. With S Pen drawing tests, Samsung ensures the performance of the digitizer underneath the foldable display including where it folds. And to ensure that the new foldables live up to their namesake, the Galaxy Z series devices undergo rigorous folding tests to outlast 200,0001[2] folds — or around five years of use if folded and unfolded 100 times a day. The enhanced folding tests reflect actual user patterns in real-world scenarios such as folding and unfolding using both hands.

Take a look at the video below for a behind-the-scenes look at some of the testing procedures Samsung uses to ensure that the latest Galaxy Z series devices meet the highest standards possible.

For more information on the Galaxy Z series, please visit:

Galaxy Z Fold3 5G: www.samsung.com/my/smartphones/galaxy-z-fold3-5g/

Galaxy Z Flip3 5G: www.samsung.com/my/smartphones/galaxy-z-flip3-5g/

To find out more about the available offers now on the Galaxy Z series, please visit:

http://www.samsung.com/my/offer/mobile/galaxy-launch-2021/

[1] IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

[2] These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.

To ensure that your favorite apps have been optimized for the unique foldable form factors of Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, Samsung has expanded its partnership with companies including Google and Microsoft to deliver the ultimate foldable experience.

From apps that work seamlessly as you switch from the Cover Screen to the Main Screen to powerful multitasking features, you’ll get the most optimized experiences yet with the latest Galaxy Z series.

Check out the video below to learn more about how Samsung’s partnerships are optimizing the foldable experience.

Don’t miss out – from now until 31 October 2021, purchase the Galaxy Z Fold3 5G to receive a RM500 e-voucher and a one year plan of Samsung Care+ worth RM799[1][2]. Consumers who purchase the Galaxy Z Flip3 5G within the same promotional period will receive a RM350 e-voucher and a one year plan of Samsung Care+ worth RM699².

To find out more about the launch offers, please visit:

http://www.samsung.com/my/offer/mobile/galaxy-launch-2021/

To own the latest Galaxy devices, please visit:

Galaxy Z Fold3 5G: https://www.samsung.com/my/smartphones/galaxy-z-fold3-5g/buy/

Galaxy Z Flip3 5G: https://www.samsung.com/my/smartphones/galaxy-z-flip3-5g/buy/

[1] Delivery/collection date for the Galaxy Z Fold3 5G is from 5th November 2021 onwards based on stock availability.

[2] While stocks last. Additional fee maybe payable for repair requests, visit www.samsung.com/my/offer/samsung-care-plus/for Samsung Care+ for full terms and conditions.

Dr. Fazril Razif, 34, Senior Lecturer and Fitness Instructor, Kuala Lumpur

Loyal Samsung Galaxy user, Dr. Fazril Razif believes that practicality is the key. In the Galaxy Z Series and Galaxy Watch4, he finds exactly that and so much more. “I’m not the most tech-savvy person, but I do love keeping up to date with the latest mobile releases, and honestly, they have come a long way. To me, Samsung has always been about practicality and innovation. They don’t hold back and continue to push the boundaries compared to other brands in the market.”

Born and raised in Kuala Lumpur, Dr. Fazril completed his Ph.D. in Synthetic Biology and is now a senior lecturer at a renowned public university. On a regular workday, he would go through his emails, coordinate meetings, and holds discussions with his students and colleagues about ongoing research projects. It can get hectic, and he finds that having the Galaxy Z Fold3 5G with him does wonders to his productivity.

“I absolutely love the phone. The feel of the phone in my palms is just indescribable. It feels like I’m holding the future. The chassis is sturdy and solid. I love the fact that I can have three apps open at the same time with the App Split View, and it proves to be handy when I need to edit my documents on the phone than having to turn on my laptop, thanks to its large 7.6–inch Dynamic AMOLED 2X display with 120Hz adaptive refresh rate. Getting most of my work done on the phone feels like a walk in the park.” Dr. Fazril added that the large display is indeed a game-changer. Scrolling through social media, messaging apps, and gaming on the Galaxy Z Fold3 5G have been a breeze for him, and he can now unwind and watch videos on the go on a larger screen, be it alone or even in the presence of family and friends.

When creativity strikes, Dr. Fazril enjoys taking pictures with the Galaxy Z Series. He would fiddle around with the settings to capture the perfect photo of the moment. “I make it a personal challenge to outdo the previous photos I’ve taken, and mobile photography is essential nowadays. So far, the Galaxy Z Series hit the marks.” On the Galaxy Z Fold3 5G, he can enjoy various photography settings such as Night Portrait, Single Take (Dynamic Video), Director’s View, and AI face restoration. He also finds joy in quick selfies using the Galaxy Z Flip3 5G’s Quick Shot feature on the 1.9-inch Cover Screen, and the compact phone serves as a charming addition to his daily outfit. He can place the phones anywhere on a flat surface, and with the help of the advanced Flex mode[1], capturing studio-quality selfies hands-free is effortless.

Outside of academia, he is a part-time Les Mills BODYPUMP and PWRHOUSE spin instructor. Keeping an active lifestyle helps alleviate his daily work stress and doing so allows him to share his passion for fitness. “The large display on Galaxy Z Fold3 5G is amazing because I can comfortably practice my workout routines at home via on-demand videos without having to squint my eyes trying to watch and follow the choreography.”

The Galaxy Watch4 is another Galaxy device of his choice to accompany him on his fitness journey. “It’s a huge help when I need to instruct classes or go to the gym. I love tracking my workouts using the Galaxy Watch4, and I’m impressed by its array of features. Not only can it track my vitals across various exercises, but it can also provide me information on my heart health and Body Composition. It fits my active lifestyle perfectly,” he added.

Tracking sleeping patterns through Galaxy Watch4 helps Dr. Fazril improve his sleep quality through enhanced Sleep Scores, Snoring Detection, and Blood Oxygen monitoring. Before he calls it a day, Dr. Fazril gets to see his fitness progress and unwind by listening to Spotify using the Galaxy Watch4. It is made possible through the Galaxy ecosystem and seamless integration with a multitude of popular third-party apps.

For those who need the ultimate device to fuel their productivity to the fullest and shatter the boundaries of what a flagship device should be, the Galaxy Z Fold3 5G is there to help you seize the day. It holds power, efficiency, and an impeccably immersive viewing experience for those who wish to see the bigger picture. The Galaxy Z Flip3 5G allows you to express yourself unapologetically with its compact size, new iconic design, and improved features. When paired with other devices under the Galaxy ecosystem, such as the Galaxy Watch4 Series and Galaxy Buds2, they can propel users into a world of vast possibilities so that you stay on top of the game and never miss a beat.

The most comforting thought is knowing that the Galaxy Z Series by Samsung is the world’s first foldable devices to earn an IPX8 water-resistance rating[2]. Coupled with the sturdy combo of Armor Aluminum frames and Corning® Gorilla® Glass Victus, they’re made to handle just about any situation- at home, at work, or outside at the gym. Come rain or shine, or post-workout sweat, you know that your Galaxy Z Series and Galaxy Watch4 Series can handle the splash.

“The Galaxy Z Series and the Galaxy Watch4 gives me everything I want and need every day in my daily drivers. The phones still fit comfortably in my pocket, and the Galaxy Watch4 looks beautiful, sleek, and classy on my wrist- it feels odd going through a day without them now. I look forward to everything that life has to offer now that I have the best Galaxy devices with me,” he smiles.

So, what are you waiting for? Tap into the Galaxy of Possibilities today by switching to the Galaxy Z Series and Galaxy Watch4 Series!

To own the Galaxy Z Fold3 5G or Galaxy Z Flip3 5G, please visit:

Galaxy Z Fold3 5G: https://www.samsung.com/my/smartphones/galaxy-z-fold3-5g/buy/

Galaxy Z Flip3 5G: https://www.samsung.com/my/smartphones/galaxy-z-flip3-5g/buy/

To learn more about the Galaxy Watch4 series, please visit:

Galaxy Watch4 Bluetooth 44mm: https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch4-green-bluetooth-sm-r870nzgaxme

Galaxy Watch4 Classic Bluetooth 46mm: https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch4-classic-black-bluetooth-sm-r890nzkaxme

[1] Flex mode supported at angles between 75° and 115°. For your convenience, it may be difficult to maintain Flex mode while moving due to shaking or other movement. It is recommended to keep the phone stationary while in Flex mode.

[2] IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.