When Samsung Electronics revealed its first prototype of a flexible display back in 2011, few people realized they were witnessing a glimpse into the mobile industry’s future. A decade later, Samsung shipped 4 times more foldable devices in 2021 than in 2020,  exceeding the three-fold market growth that analysts expected.[1]

Consumer enthusiasm for Samsung foldables is exemplified by the success of the Galaxy Z series. In the first month since launch, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G exceeded total accumulative sales of Samsung foldable devices in 2020.

With foldable smartphone shipments predicted to grow tenfold by 2023,[2] let’s take a look at the key moments, top innovations and important partnerships that have helped make foldable devices the next big thing.

Bringing Foldables to Consumers Around the World

Samsung may have first introduced the concept of foldable displays in 2011, but it would take over a decade to bring foldable devices to consumers around the world.

The next major milestone came in 2019, when Samsung finally brought its foldable vision to reality with the Galaxy Fold, its first foldable device. Soon after that came the Galaxy Z Flip. A sleek clamshell design – a throwback to flip phones of yore – made the Galaxy Z Flip an instant icon.

After a decade of progress and three generations of innovation, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G brought enhanced durability and an improved user experience to foldables. Not only have they set a new standard in the industry, but they rekindled consumer interest in smartphones in general.

Innovations Behind the Technology

From creating new materials and methods to overcoming mechanical challenges, creating the foldable category required Samsung to reimagine the smartphone from the inside out.

From the onset, Samsung engineers understood that the key to creating a new category would be inventing a range of new technologies to ensure the devices would meet the expectations of global consumers.

The Infinity Flex Display and Samsung UTG, for example, enabled the world’s first folding glass display. While its screen may be a continuous piece of glass, a foldable’s body features two distinct components. This unique structure meant that in order to maintain a design slim enough for daily use, engineers would have to completely rethink the placement of internal components. That challenge included designing a new internal cooling system as well as a dual-battery system with technology that optimizes multiple power sources as one.

To ensure that the devices would be capable of withstanding hundreds of thousands of folds, a Hideaway Hinge mechanism was designed with Sweeper technology to help keep out dust and dirt particles. The hinge also added a new layer of functionality to Samsung foldables, allowing them to stand on their own, which makes them perfect for watching content, making video calls, or taking hands-free selfies.

Samsung’s dedication to creating new foldable innovations enabled it to achieve yet another major milestone in 2021 with the release of the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G – the first foldables to receive an IPX8 water resistance rating.

But the features that set Samsung foldables apart aren’t all hidden beneath the surface. With App Continuity – a responsive UI that delivers seamless transitions between folded and unfolded modes – and features like Multi-Active Window and Flex mode, Samsung foldables have unlocked new ways for us to work, play and express ourselves.

Driving Consumer Demand for Foldable Devices

This unprecedented push in innovation has sparked a surging demand for foldable devices, bringing more users to the Galaxy family than ever before. Compared to the Galaxy Note20, Samsung has seen a 150 percent[3] increase in consumers who switched smartphone brands for the Galaxy Z Flip3 5G, and a 140 percent increase compared to the Galaxy S21.

A simple explanation for this massive increase is that both Galaxy Z series devices offer distinct features that appeal to specific customer groups in ways that no other smartphones have before.

A buyer survey conducted by Samsung revealed that a stylish design, portability and an innovative folding form factor were the top drivers behind purchases of the Galaxy Z Flip3 5G. The ability to use the cover screen without opening the device was another important factor for those who value privacy, as well as those who want to regulate their screen time to manage their mental health. Buyers of the Galaxy Z Fold3 5G, meanwhile, reported being drawn to its large screen for viewing content, multitasking capabilities and productivity features, including the S Pen.[4] At the end of the day, it’s clear that both devices are giving consumers more incentive than ever to switch to a foldable, even if it means changing brands or operating systems.

Pioneering the Foldable Future

As more consumers become aware of foldables’ incredible potential, interest in the category will continue to grow. With a variety of innovations set to make their way to consumers in the coming years, Samsung will continue to lead the foldable category with even more pioneering technology.

To achieve this goal, Samsung is heavily investing in R&D while openly collaborating with app developers and industry partners such as Google.

For years, Samsung and Google have been collaborating to make the foldable experience scalable by providing Android developers with the necessary framework and resources. In 2021, the companies announced guidelines for creating apps for large-screen and foldable devices, building on Google’s work to optimize its most popular apps – such as Gmail, YouTube, Duo and Maps – for foldable form factors. Going forward, Samsung will continue to work with partners and developers to develop technologies that will steer the future of the mobile industry.

In establishing an entirely new mobile category a decade ago, Samsung raised the bar for mobile innovation. As it looks toward the next decade and beyond, the company will continue to reinvent the mobile experience to change what’s possible as they unfold.

To learn more about Galaxy Z series, please visit:

Galaxy Z Flip3 5G: https://www.samsung.com/my/smartphones/galaxy-z-flip3-5g/

Galaxy Z Fold3 5G: https://www.samsung.com/my/smartphones/galaxy-z-fold3-5g/

[1] According to figures from Counterpoint Research

[2] According to figures from Counterpoint Research

[3] Samsung Big Data Center

[4] Only Galaxy Z Fold35G main display has S Pen capability. Compatible only with the S Pen Fold Edition or S Pen Pro, sold separately.

The New Year brings a sense of hope and opportunity for a fresh start. For many of us, this is the time to reflect on how we can become better versions of ourselves – whether in our career, health, personal development, or social lives.

Setting New Year’s Resolutions can be a good exercise towards creating a purpose-filled year ahead.

They don’t always need to be weighty goals, such as getting a master’s degree or running your first marathon. These could simply be about being more present with loved ones or taking the time to be healthier or more productive.

With Samsung’s diverse range of products – from the Galaxy Watch 4 series with advanced health tracking features, to the Neo QLED for family fun – you can equip yourself with the right tools to help you stay on track towards your goals, and more importantly, make the most out of the moments that matter the most.

Read on to learn how Samsung can help you make the most out of the year ahead with resolutions that are simple yet meaningful!

Spend quality time with the people that matter

With restrictions around social gatherings expected to ease, many of us are excited to reconnect with family and friends over outings and gatherings,

For those who miss hosting gatherings at home, make up for lost time by catching up over a few rounds of your favorite multiplayer Xbox or PlayStation games, on the cutting-edge display of the QN90A Neo QLED. With 4K gaming at a silky-smooth 120 frames per second with variable refresh rate, and auto low latency mode, the Neo QLED sets the stage for hours of exhilarating fun!

If you’re excited about making up for lost time with friends and family over outings, capture the best moments with the Galaxy Z Flip3 5G!

For the aspiring social media stars, the Galaxy Z Flip3 5G provides the convenience and flexibility of taking hands-free selfies and videos. Whether you’re filming the latest TikTok dance or just taking a group selfie with friends while hiking, the Galaxy Z Flip3 5G has got you covered as it can stand on its own without additional props.

Staying in the pink of health

Most of us would include some form of health or fitness-related goal in our list of resolutions. Afterall, health underpins our overall happiness and quality of life.

With the advanced tracking features on the Galaxy Watch4 Classic, which supports more than 90 exercises, you have an accurate and holistic view of your fitness progress over the months, letting you keep track of your progress and set realistic, and achievable goals – whether it’s a new personal best on the squat rack in the gym, or working towards a 5km run.

Of course, health isn’t just about being physically fit. Being able to access vital health data helps us affirm that we are reaping the benefits of regular exercise and healthy eating. To this end, the Galaxy Watch4 series takes remote health data to the next level, featuring a ground-breaking BioActive Sensor that reads blood oxygen level[1] and for the first time, calculates body composition[2]. These are crucial data that give us a better understanding of the overall state of our health.

Self-improvement and productivity 

Productivity will always be a priority at school and at work, whether we’re working remotely or physically present in an office or school. Regardless of your productivity goals, Samsung’s Smart Monitor promises something for everyone.

Fire up Samsung DeX[3] and connect your smartphone to your monitor to experience full mobile productivity – without a laptop in sight! Imagine coming across an interesting tutorial while taking the train on the way to school, and seamlessly resuming the lesson on the big screen.

Meanwhile, the Samsung Galaxy Z Fold3 5G is the perfect companion for those of us who are looking to be more productive at work by embracing the “work from anywhere” philosophy.

A mobile-working powerhouse, the Galaxy Fold3 5G features the Multi-Active Window[4], which unlocks next-level multi-tasking you never knew was possible in a smartphone – allowing you to open three apps simultaneously on a large 7.6-inch display.

Actualizing your resolutions

Regardless of whether you’re able to fully commit to the New Years’ Resolutions you set out at the start of the year, setting those goals and making a consistent effort to meeting them is half the battle won.

Samsung’s extensive suite of devices are designed to let you focus on the things that matter so you can bring out the best in yourself, whether for work or for play!

[1] The Blood Oxygen (SpO2) feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment, or prevention of disease. Intended for general wellness and fitness purposes only. Availability of this feature may vary by market.

[2]Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or treatment of any medical condition or disease. The measurements are for the user’s personal reference only. Please consult a medical professional for advice. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old. Availability of this feature may vary by market.

[3] Wireless connection to DeX only available on Galaxy Note20 series, TabS7 series, and Galaxy Z Fold2 5G, sold separately.

[4] Certain applications may not support Multi Active Window.

Great ideas are often seen in retrospect as a moment of eureka passing through the mind, far removed from the reality of months, if not years, of constant tweaking upon stacks more of ink-stained pages. However, as much as pen and paper enables ideation, they lack the means to maximize productivity without the aid of digital devices.

Enter the Samsung Galaxy Z Fold3 5G – the ultimate productivity tool with all the novelty of traditional notepads and more. Complete with top-class performance, a super smooth 120Hz refresh rate, and a sweet 7.6-inch infinity Flex Display, this device is the first ever foldable in mobile history to come with S Pen support – perfect for digital innovators like renowned interior designer Alex Lee.

Alex Lee is the founder of Nu Infinity, an award-winning interior design firm, and the Design Seed channel on YouTube, which hosts a library of awe-inspiring design projects across Malaysia going as far back as 2011. Alex recently acquired the Samsung Galaxy Z Fold3 5G and found it a seamless fit to the flow of his work, here’s what he has to share:

Q: What do you remember about foldables of the past compared to those of the Galaxy Z Series?

My first encounter with them was in the 2000s when they were all the rave mainly for their design and colour variations, but it feels as though anything is possible now with how fast technology evolves. Take site meetings for example. In the past, we had to consolidate requests until we found access to a computer. Today, I’m able to sketch, organize team resources, and make design amendments on-site thanks to the Galaxy Z Fold3 5G and S Pen.

Q: What was your initial impression of the Galaxy Z Fold3 5G and how has that changed since you started using the device?

It was mainly curiosity and fascination for the first few days of using it. I was lucky enough to try the phone at retailers before purchasing, but owning the device truly allowed me to max out its functions and push the Galaxy Z Fold3 5G to perform at its highest level. At present, I use my Galaxy Z Fold3 5G to edit videos for my channel. Not only is it more convenient, but the overall experience has also been really smooth so far.

Q: Which features on the Galaxy Z Fold3 5G do you find most useful for your work and passion projects?

As mentioned, video editing on the Galaxy Z Fold3 5G can be a ton of fun with the Multi-Active Window feature because of the fact that I get to review videos as I’m editing them. The best part about Multi-Active Window is that it also lets me run Zoom meetings, take notes, and have a browser open at the same time while remaining viewable at ease. Another useful feature is the Dual-Camera function which lets me see my own frame when recording on my mobile, so I never have to pace back and forth ever again!

Q: Has the Galaxy Z Fold3 5G changed your mobile preference since becoming a user?

I certainly became very accustomed to the privilege of unfolding into a larger screen. The first week of using the Galaxy Z Fold3 5G showed me a sense of freedom and productivity that I’ve yet to experience on any other mobile device, making work and video editing so much more seamless; partly due to its portability, but surely because of the device’s features and stellar performance. Not to mention, the S Pen integration on the Galaxy Z Fold3 5G just makes sense and has been a crucial factor to why I chose Samsung in the first place.

Q: Lastly, what is your opinion on the mobile designs found in the Galaxy Z Series?

I think the Galaxy Z Series as a whole captured diversity fairly well. The aesthetics of the Galaxy Z Fold3 5G, however, is a distinct and elegant touch to my everyday attires, be it corporate or casual. As an interior designer, I’d say the Galaxy Z Fold3 5G obeys the principle of ‘form following function’ closely – meeting the standard expectations of a mobile phone in one form, then unfolding to an entirely new set of functions in the next. As a result, I think owning the Galaxy Z Fold3 5G changed my mobile habits in more ways than I thought possible, especially with the S Pen in hand, I’ve genuinely found no need for additional devices to tackle my work and leisure hours anymore.

For more information on the Galaxy Z Fold3 5G, please visit: https://www.samsung.com/my/smartphones/galaxy-z-fold3-5g/buy/

▲ This beautiful Korean landscape known as the Awesome Savanna, one of the locations featured in the BTS music video ‘Spring Day’, was scouted by location manager Taeyoung Kim

An essential element to bringing a movie or TV show’s characters and narrative to life is the background that is shown behind them. When the location of the characters’ life and events are vivid, an audience is automatically more naturally drawn into the story. In essence, the perfect space can serve as a canvas on which a narrative is painted.

Taeyoung Kim is the first Korean location manager, who over the past 20 years has scouted many beautiful spaces for all kinds of classic productions. In his journeys to find the perfect spots, Kim’s Galaxy Z Fold3 has become his trusted partner, so Samsung Newsroom tagged along on Kim’s latest road trip to discover some new shoot locations with the help of Galaxy Z Fold3.

The Secret Formula to Scouting the Perfect Scene for a Shot

“All spaces have stories:” this is Taeyoung Kim’s philosophy. Kim understands that, wherever a place may be, it is drenched with the traces of the people who have been there over the ages. Kim’s job as a location manager is to discover the story that a space holds and then bring new value to that space. In order to find those special spaces capable of bringing a scene to life, he has traveled more than 800,000km – the equivalent of 20 journeys around the Earth – and accumulated more than 3 million photos for location scouting purposes.

As soon as Kim receives a scenario, he pictures the scenery he wishes to find in his head. After running through tens of thousands of different combinations in his mind, he begins to search for the right places. In the past, he would carry 7 to 8 atlases around with him at all times – to the point where they became torn and worn out. Then, he would have to take photos of each space using a heavy camera and subsequently have to get those photos printed for meetings. Luckily, with his introduction to Galaxy smartphones and Galaxy Z Fold3, these inconveniences are now a thing of the past.

Not only has Kim been able to switch out his heavy-duty camera for a high-resolution camera, but he has also been able to conveniently note, record and share potential locations using navigation, GPS and real-time location sharing on his Galaxy Z Fold3. Kim has been using Galaxy smartphones since the release of the Galaxy Note3, and these days harnesses the Galaxy Z Fold3 for his work. “With my Galaxy smartphones, I have been able to significantly cut down the time and cost it takes to discover a location,” said Kim. “I am now able to solely focus on the space and the scenario I am looking for by simply holding up my smartphone in one hand instead of having to carry around heavy equipment such as a camera and a tripod.”

Galaxy Z Fold3, the Perfect Partner for Taeyoung Kim’s Scouting Journeys

A location scouting trip is all about discovering the optimal place to match the scenario formed already in Kim’s head. To ensure a successful trip, Kim has a selection of essential items that he always keeps with him in his bag. The latest addition to this list of items is his Galaxy Z Fold3, which has replaced his previous duo of a Galaxy S21 Ultra and Galaxy Tab S7. In addition to his smartphone, Kim carries with him his Galaxy Book Flex Alpha, an external hard drive, a scenario book, a drone device, snacks for the trip and a distance measuring device.

Packing and transporting his equipment when heading out on scouting missions has become much simpler for Kim since he acquired his Galaxy Z Fold3. Thanks to the Galaxy Z Fold3, Kim is able to take photos of a location and examine them at a wide angle in a single frame using the device’s large screen, a functionality he previously enjoyed when using the ultra-wide lens of his Galaxy S21 Ultra. In addition, when it comes to exploring more precarious places, such as valleys or cliffs, with Galaxy Z Fold3, all Kim needs to do is hold up his smartphone. “Thanks to the small and lightweight nature of the device, as well as its high-performing camera, I can record the places I have visited without ever having to worry about missing a spot,” noted Kim. “The whole process has been made so much more convenient with the Galaxy Z Fold3.”

Furthermore, as Kim is reviewing an image on the expansive screen of his Galaxy Z Fold3, he is also able to make notes of any relevant information – such as location details, hazardous factors, usable space, dimensions and more – with his S Pen on the spot. This ability to take notes immediately on his smartphone has enabled Kim to capture any inspiration that comes to him when viewing a location as it happens. “Applying cinematic elements to a photo I have taken of a potential location requires some explanation,” explained Kim. “Being able to include figures or other images in these pictures makes it much easier for people to understand my train of thought; my Galaxy Z Fold3 and S Pen have come in extremely useful when it comes to sharing my location scouting images with cinematographers, art directors and producers.”

Once Kim has finished his ideation process and is ready to scout out a location, all that’s left is to embark on is the journey itself. With the Galaxy Z Fold3, all this means doing is entering the location into the navigation system – and off he goes.

In order to learn more about Kim’s location scouting process, optimized by the Galaxy Z Fold3, take a look at the ‘Voices of Galaxy’ video below.

In this guide, you will find six tips on how to use the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G to add an element of fun to your next foodie experience!

For more information on the Galaxy Z series, please visit:

Galaxy Z Fold3 5G: www.samsung.com/my/smartphones/galaxy-z-fold3-5g/

Galaxy Z Flip3 5G: www.samsung.com/my/smartphones/galaxy-z-flip3-5g/

Samsung’s high-tech, innovative tests include environmental chamber, IPX8[1] water resistance, S Pen usability and folding test. Environmental chamber tests ensure that features, such as video playback, and components, like cameras work properly in a variety of climates — from dry to humid, and hot to cold. Water resistance tests establish the high quality of the very first water-resistant foldable smartphone by even testing in different folding positions, including Flex mode. With S Pen drawing tests, Samsung ensures the performance of the digitizer underneath the foldable display including where it folds. And to ensure that the new foldables live up to their namesake, the Galaxy Z series devices undergo rigorous folding tests to outlast 200,0001[2] folds — or around five years of use if folded and unfolded 100 times a day. The enhanced folding tests reflect actual user patterns in real-world scenarios such as folding and unfolding using both hands.

Take a look at the video below for a behind-the-scenes look at some of the testing procedures Samsung uses to ensure that the latest Galaxy Z series devices meet the highest standards possible.

For more information on the Galaxy Z series, please visit:

Galaxy Z Fold3 5G: www.samsung.com/my/smartphones/galaxy-z-fold3-5g/

Galaxy Z Flip3 5G: www.samsung.com/my/smartphones/galaxy-z-flip3-5g/

To find out more about the available offers now on the Galaxy Z series, please visit:

http://www.samsung.com/my/offer/mobile/galaxy-launch-2021/

[1] IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

[2] These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.

To ensure that your favorite apps have been optimized for the unique foldable form factors of Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, Samsung has expanded its partnership with companies including Google and Microsoft to deliver the ultimate foldable experience.

From apps that work seamlessly as you switch from the Cover Screen to the Main Screen to powerful multitasking features, you’ll get the most optimized experiences yet with the latest Galaxy Z series.

Check out the video below to learn more about how Samsung’s partnerships are optimizing the foldable experience.

Don’t miss out – from now until 31 October 2021, purchase the Galaxy Z Fold3 5G to receive a RM500 e-voucher and a one year plan of Samsung Care+ worth RM799[1][2]. Consumers who purchase the Galaxy Z Flip3 5G within the same promotional period will receive a RM350 e-voucher and a one year plan of Samsung Care+ worth RM699².

To find out more about the launch offers, please visit:

http://www.samsung.com/my/offer/mobile/galaxy-launch-2021/

To own the latest Galaxy devices, please visit:

Galaxy Z Fold3 5G: https://www.samsung.com/my/smartphones/galaxy-z-fold3-5g/buy/

Galaxy Z Flip3 5G: https://www.samsung.com/my/smartphones/galaxy-z-flip3-5g/buy/

[1] Delivery/collection date for the Galaxy Z Fold3 5G is from 5th November 2021 onwards based on stock availability.

[2] While stocks last. Additional fee maybe payable for repair requests, visit www.samsung.com/my/offer/samsung-care-plus/for Samsung Care+ for full terms and conditions.

Dr. Fazril Razif, 34, Senior Lecturer and Fitness Instructor, Kuala Lumpur

Loyal Samsung Galaxy user, Dr. Fazril Razif believes that practicality is the key. In the Galaxy Z Series and Galaxy Watch4, he finds exactly that and so much more. “I’m not the most tech-savvy person, but I do love keeping up to date with the latest mobile releases, and honestly, they have come a long way. To me, Samsung has always been about practicality and innovation. They don’t hold back and continue to push the boundaries compared to other brands in the market.”

Born and raised in Kuala Lumpur, Dr. Fazril completed his Ph.D. in Synthetic Biology and is now a senior lecturer at a renowned public university. On a regular workday, he would go through his emails, coordinate meetings, and holds discussions with his students and colleagues about ongoing research projects. It can get hectic, and he finds that having the Galaxy Z Fold3 5G with him does wonders to his productivity.

“I absolutely love the phone. The feel of the phone in my palms is just indescribable. It feels like I’m holding the future. The chassis is sturdy and solid. I love the fact that I can have three apps open at the same time with the App Split View, and it proves to be handy when I need to edit my documents on the phone than having to turn on my laptop, thanks to its large 7.6–inch Dynamic AMOLED 2X display with 120Hz adaptive refresh rate. Getting most of my work done on the phone feels like a walk in the park.” Dr. Fazril added that the large display is indeed a game-changer. Scrolling through social media, messaging apps, and gaming on the Galaxy Z Fold3 5G have been a breeze for him, and he can now unwind and watch videos on the go on a larger screen, be it alone or even in the presence of family and friends.

When creativity strikes, Dr. Fazril enjoys taking pictures with the Galaxy Z Series. He would fiddle around with the settings to capture the perfect photo of the moment. “I make it a personal challenge to outdo the previous photos I’ve taken, and mobile photography is essential nowadays. So far, the Galaxy Z Series hit the marks.” On the Galaxy Z Fold3 5G, he can enjoy various photography settings such as Night Portrait, Single Take (Dynamic Video), Director’s View, and AI face restoration. He also finds joy in quick selfies using the Galaxy Z Flip3 5G’s Quick Shot feature on the 1.9-inch Cover Screen, and the compact phone serves as a charming addition to his daily outfit. He can place the phones anywhere on a flat surface, and with the help of the advanced Flex mode[1], capturing studio-quality selfies hands-free is effortless.

Outside of academia, he is a part-time Les Mills BODYPUMP and PWRHOUSE spin instructor. Keeping an active lifestyle helps alleviate his daily work stress and doing so allows him to share his passion for fitness. “The large display on Galaxy Z Fold3 5G is amazing because I can comfortably practice my workout routines at home via on-demand videos without having to squint my eyes trying to watch and follow the choreography.”

The Galaxy Watch4 is another Galaxy device of his choice to accompany him on his fitness journey. “It’s a huge help when I need to instruct classes or go to the gym. I love tracking my workouts using the Galaxy Watch4, and I’m impressed by its array of features. Not only can it track my vitals across various exercises, but it can also provide me information on my heart health and Body Composition. It fits my active lifestyle perfectly,” he added.

Tracking sleeping patterns through Galaxy Watch4 helps Dr. Fazril improve his sleep quality through enhanced Sleep Scores, Snoring Detection, and Blood Oxygen monitoring. Before he calls it a day, Dr. Fazril gets to see his fitness progress and unwind by listening to Spotify using the Galaxy Watch4. It is made possible through the Galaxy ecosystem and seamless integration with a multitude of popular third-party apps.

For those who need the ultimate device to fuel their productivity to the fullest and shatter the boundaries of what a flagship device should be, the Galaxy Z Fold3 5G is there to help you seize the day. It holds power, efficiency, and an impeccably immersive viewing experience for those who wish to see the bigger picture. The Galaxy Z Flip3 5G allows you to express yourself unapologetically with its compact size, new iconic design, and improved features. When paired with other devices under the Galaxy ecosystem, such as the Galaxy Watch4 Series and Galaxy Buds2, they can propel users into a world of vast possibilities so that you stay on top of the game and never miss a beat.

The most comforting thought is knowing that the Galaxy Z Series by Samsung is the world’s first foldable devices to earn an IPX8 water-resistance rating[2]. Coupled with the sturdy combo of Armor Aluminum frames and Corning® Gorilla® Glass Victus, they’re made to handle just about any situation- at home, at work, or outside at the gym. Come rain or shine, or post-workout sweat, you know that your Galaxy Z Series and Galaxy Watch4 Series can handle the splash.

“The Galaxy Z Series and the Galaxy Watch4 gives me everything I want and need every day in my daily drivers. The phones still fit comfortably in my pocket, and the Galaxy Watch4 looks beautiful, sleek, and classy on my wrist- it feels odd going through a day without them now. I look forward to everything that life has to offer now that I have the best Galaxy devices with me,” he smiles.

So, what are you waiting for? Tap into the Galaxy of Possibilities today by switching to the Galaxy Z Series and Galaxy Watch4 Series!

To own the Galaxy Z Fold3 5G or Galaxy Z Flip3 5G, please visit:

Galaxy Z Fold3 5G: https://www.samsung.com/my/smartphones/galaxy-z-fold3-5g/buy/

Galaxy Z Flip3 5G: https://www.samsung.com/my/smartphones/galaxy-z-flip3-5g/buy/

To learn more about the Galaxy Watch4 series, please visit:

Galaxy Watch4 Bluetooth 44mm: https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch4-green-bluetooth-sm-r870nzgaxme

Galaxy Watch4 Classic Bluetooth 46mm: https://www.samsung.com/my/watches/galaxy-watch/galaxy-watch4-classic-black-bluetooth-sm-r890nzkaxme

[1] Flex mode supported at angles between 75° and 115°. For your convenience, it may be difficult to maintain Flex mode while moving due to shaking or other movement. It is recommended to keep the phone stationary while in Flex mode.

[2] IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

At Samsung, we believe that good things can always be better. This ethos has underpinned ground-braking innovations such as the Samsung Galaxy Z Fold series, a productivity and entertainment powerhouse with next-level performance.

Delivering the full benefits of a regular smartphone in a sleek, compact form factor when closed, the Galaxy Z Fold3 5G unleashes its full potential when unfolded, supercharging the smartphone experience by delivering a tablet-like experience – all on an immersive 7.6-inch Infinity Flex Display.

The Samsung Galaxy Z Fold3 5G promises to make a difference in the way you work, consume entertainment and play games, as compared to conventional smartphones.

Work: Level up with the Multi-Active Window and S Pen

The limitations of a normal smartphone

Whether you’re working or studying, you would be able to rely on your smartphone to read notes, reply to emails, take a video call or perhaps make small revisions to a word document while on the go. However, due to the limited screen size, chances are you can only carry out one of these tasks at a time.

Attempts to reply to an email while on a video-call, for instance, remain a challenge. Meanwhile, the limitations of a finger touch make it cumbersome to make significant format and design changes to your documents.

The Samsung Galaxy Z Fold3 5G Difference

This is where Samsung Galaxy Z Fold3 5G’s Multi-Active Window comes in, unlocking next-level multi-tasking you never knew was possible in a smartphone! Providing a PC-like experience, Multi-Active Window allows you to open three apps simultaneously on a large 7.6-inch display.

Picture this: You’re in the train and you receive a message from your co-worker, urgently asking you to combine your work-in-progress Microsoft Word document with his.

With Multi-Active Window, you can open the file you received from your colleague and your own working file on the Microsoft Office app[1] simultaneously, and seamlessly drag and drop items across both documents.  This is even easier when you use the Samsung Galaxy Z Fold3 5G with an S-Pen[2], which also allows you to scribble down notes and make sketches when you have your brainstorming sessions on the go.

And if you prefer to jot down notes in a meeting, you’ll be excited to learn that the S-Pen to Text function converts handwriting into digital text instantly!

If you need a quick breather from work, the Multi-Active Window can also come in handy while you indulge in a little retail therapy. For instance, you can now open your favorite e-commerce apps while browsing Instagram or TikTok for fashion inspiration.

And if you want to check out other options before making a purchase to make sure you’ve got the best deal, you can even split your browser and pull up yet another window!

Entertainment: An immersive AV viewing experience in your pocket

The limitations of a normal smartphone

If you love catching up on movies and TV series on the go, or even relying on your smartphone as an instructional companion for workouts, you would likely find the screen size of a normal smartphone lacking, but a tablet too bulky to bring around.

The Galaxy Z Fold3 5G Difference

The 7.6-inch Dynamic AMOLED 2X Infinity Flex Display of the Samsung Galaxy Z Fold3 5G unlocks a more immersive viewing experience, with the HDR10+ certification promising cinema-grade color and contrast, capable of displaying high-resolutions of up to 2208 x 1786 pixels.

A pleasant visual experience is not complete without impeccable audio. With the device’s new upgraded Dolby Atmos Stereo Speakers, you can now enjoy immersive sound with great clarity and depth. The stereo speakers deliver a multi-dimensional sound with incredible spatial effects, so no matter where you are, you’ll always feel like you’re at the center of the action!

With an IPX8[3] water resistance rating, the Galaxy Z Fold3 5G is also the perfect companion for your outdoor pursuits! Coupled with the new Eco² display technology that delivers a display that is 29% brighter[4] while consuming less energy[5], you can now feel more at ease even when you’re caught in the rain while having to answer your calls or if you unintentionally spilled water on your smartphone.

Gaming: An ultra-smooth experience with 120Hz refresh rate and under display camera

The limitations of a normal smartphone

For avid mobile gamers, the gaming experience on most smartphones that have smaller screen sizes and slower refresh rates is lacking.

The Samsung Galaxy Z Fold3 5G difference

Packed with a superior 120Hz adaptive refresh rate and an immersive 7.6-inch display, the Samsung Galaxy Z Fold3 5G is built to take mobile gaming to the next level.

Additionally, with minimum pixels applied on top of the camera hole, Galaxy Z Fold3 features an increased viewable area so you can get an unbroken canvas without an annoying “camera hole” to disrupt your gameplay!

Until 31^st October 2021, purchase the Galaxy Z Fold3 5G to receive a RM500 e-voucher and a one year plan of Samsung Care+ worth RM799[6][7]. Plus, until 30^th November 2021, be entitled to enjoy 30% OFF the recommended retail price of up to three selected accessories when you purchase the Galaxy Z Fold3 5G!

To find out more about the Galaxy Z Fold3 5G launch offer, please visit:

http://www.samsung.com/my/offer/mobile/galaxy-launch-2021/

Own a Galaxy Z Fold3 5G here today:

https://www.samsung.com/my/smartphones/galaxy-z-fold3-5g/buy/

[1] Microsoft Office support for multi-instance requires latest update.

[2] S Pen sold separately. Only Galaxy Z Fold3 5G Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Galaxy Z Fold3 5G (including those by other manufacturers) may damage the screen.

[3] IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

[4] Compared to Samsung Galaxy Z Fold2

[5] According to internal tests and measured by display panel basis. Comparison is in reference to Galaxy Z Fold2.

[6] Delivery/collection date for the Galaxy Z Fold3 5G is from 5th November 2021 onwards based on stock availability.

[7] While stocks last. Additional fee maybe payable for repair requests, visit www.samsung.com/my/offer/samsung-care-plus/for Samsung Care+ for full terms and conditions.

With its immersive screen, S Pen, reassuring durability and productivity-enhancing features, who wouldn’t be eager to give the Galaxy Z Fold3 5G a try? Hesitation on the part of users who haven’t used Foldables before is understandable though, given the device’s range of cutting-edge features.

For those users who are unsure of how to get the best out of foldable devices, Samsung Newsroom has taken an up-close look at the device and how best to use it. Check out the user guide below to learn more about what it is like to use the Galaxy Z Fold3 5G, including the device’s comfortable grip, innovative features and newly added S Pen, which is being included with a foldable phone for the first time ever.

Question 1: Will users with smaller hands be able to use the Galaxy Z Fold3 5G comfortably?

The Galaxy Z Fold3 5G is lighter, thinner and narrower than its predecessor, giving it a more comfortable grip and better portability. The phone’s horizontal width when folded is 67.1mm, which is a 0.9mm reduction on its predecessor. This means the phone provides a comfortable, snug grip even for those with smaller hands.

The fingerprint scanner on the Galaxy Z Fold3 5G is also mounted at the point where the thumb touches the device, which allows for more convenient use of the device’s large cover screen. This means users no longer have to place their fingers on the screen to unlock the phone. The top, bottom and sides of the phone were also designed with bold, clean lines to provide smoother usability.

Question 2: How durable is the Galaxy Z Fold3 5G in practice?

With its significantly enhanced water resistance, users can use the Galaxy Z Fold3 5G with confidence regardless of where they are or what the weather is like. The phone has a water resistance rating of IPX8,[1] which means you can relax when using the Galaxy Z Fold3 5G to check your map app for directions while you’re out a drizzly day, or when you’re looking up recipes with wet hands.

And the Galaxy Z Fold3 5G’s unwavering durability gives you further peace of mind. The new protective films on the phone’s main displays, for instance, increase screen durability by 80 percent compared to its predecessor[2]. The device also includes ‘Armor Aluminum’ and enhanced ‘Corning^® Gorilla^® Glass Victus’, which are some of the strongest materials ever used in smartphones.

With this new resilience, you no longer need to worry much about your phone getting scratched when you put it into a small bag with other items. Likewise, you can feel confident keeping your phone in your pocket with other items so that you have it on hand right away when you want to make calls or take photos.

Question 3: Is the large Main Screen really useful for viewing things?

The Galaxy Z Fold3 5G’s large, 7.6-inch Main Screen really shines when it comes to watching videos, with the phone utilizing an Under Display Camera (UDC) to deliver a notch-less, immersive viewing experience. UDC is achieved by including light absorbing pixels in the camera area to increase light transmittance and manage the distance between pixels. What’s more, thanks to the phone’s screen being about 29 percent brighter than that of its predecessor, it can be seen clearly outdoors and in bright sunlight without the need to shade or cover the screen.

In addition, the Galaxy Z Fold3 5G has a refresh rate of 120㎐ for both its Main and Cover screens, leading to a smooth experience when scrolling or playing media. When in places where it is more convenient to use the phone’s Cover Screen, like on congested public transport, this allows users to comfortably view news articles and other media while enjoying smooth, uninterrupted transitions.

Question 4: How does one best use the Galaxy Z Fold3 5G’s various productivity-enhancing features?

With ‘Multi-Active Window’ split screen capabilities, Galaxy Foldables have long been helping users enhance their productivity. This feature allows users to do things like check their schedules while reading e-mails and navigate to the location of a meetup while talking to friends on messenger, among other things.

Now, the Galaxy Z Fold3 5G has added the ‘Task Bar’ feature to help users move quickly and conveniently between apps. Not only does this allow users to launch the app that they use most often without navigating to the home screen, but it also enables them to open their most-used combination of apps all at once.

‘Flex Mode[3] panel’, which users can use after partially folding the Galaxy Z Fold3 5G, is another new feature. Navigate to the Labs menu (Settings → Advanced Features), and then select the ‘Flex Mode panel’ option to turn this mode on. From there, when users launch an app that is compatible with the Flex Mode panel feature, a panel will automatically appear through which they can capture, and adjust brightness and volume. This feature removes the need to open the phone fully to adjust these settings, and is especially useful for when the volume suddenly increases, when users want to capture their screens, or when their screen brightness suddenly dims.

Question 5: Which camera features are exclusive to the Galaxy Z Fold3 5G?

Now it’s time to use the Galaxy Z Fold3 5G’s camera to take epic pictures. ‘Capture View’ on the Galaxy Z Fold3 5G allows users to view, delete, and share the pictures they have just taken without going into the Gallery app.

After launching the camera, click the capture view icon in the upper-left of the screen. If users take pictures while the icon is illuminated, they will be able to check the pictures they just took on the left half of the screen. Pressing and holding on a picture allows them to conveniently delete or share images, which comes in handy for both getting rid of the poor shots and sharing the good ones with friends. In addition, this is of great help when trying to capture the perfect picture of fast-moving subjects, such as children, pets or people playing sports.

Question 6: What are some benefits of combining the S Pen with the larger screen?

The Galaxy Z Fold3 5G is the first foldable phone to support te S Pen. Users can use the S Pen to draw or take notes by hand, thus further enhancing their productivity.

To take notes while watching online lectures or videos in Flex Mode, simply launch Samsung Notes by double tapping the lower half of the screen while holding down the button on the side of the S Pen.

Characters that are difficult to type on a keyboard, such as Chinese and Japanese characters, are also easy to enter with the S Pen. What’s more, if users press the text conversion button before they start writing, their handwritten notes will automatically be converted into typed text. Two types of S Pen are set to be released: the ‘S Pen Fold Edition’, which can be used exclusively on the Galaxy Z Fold3 5G, and the ‘S Pen Pro’, which has built-in Bluetooth and can be used with certain tablets.[4]

And the cutting-edge features and usability don’t stop there. In order to provide the best possible folding smartphone experience, Samsung Electronics is constantly working with a range of partners to develop apps that are optimized for the large screen of the Galaxy Z Fold3 5G, such as ‘Microsoft Teams’, ‘Microsoft Office’ and ‘Google Duo’.

Do you want to improve your efficiency while adding unique and enjoyable experiences to your day-to-day life? If so, the Galaxy Z Fold3 5G could be an answer.

Until 31^st October 2021, purchase the Galaxy Z Fold3 5G to receive a RM500 e-voucher and a one year plan of Samsung Care+ worth RM799[5][6]. Plus, until 30^th November 2021, be entitled to enjoy 30% OFF the recommended retail price of up to three selected accessories when you purchase the Galaxy Z Fold3 5G![7]

To find out more about the Galaxy Z Fold3 5G launch offer, please visit:

http://www.samsung.com/my/offer/mobile/galaxy-launch-2021/

Own a Galaxy Z Fold3 5G here today:

https://www.samsung.com/my/smartphones/galaxy-z-fold3-5g/buy/

[1] The IPX8 rating is based on test conditions of submersion in up to 1.5m of freshwater for up to 30 minutes. Devices that carry this rating are not advised for beach or pool use and are not dust-resistant.

[2] Compared to Galaxy Z Fold2

[3] Flex mode supported at angles between 75° and 115°. For your convenience, it may be difficult to maintain Flex mode while moving due to shaking or other movement. It is recommended to keep the phone stationary while in Flex mode.

[4] S Pen sold separately. Only the Galaxy Z Fold3 5G Main Screen has S Pen capability, and it is only compatible with the S Pen Fold Edition and S Pen Pro. All other S Pens and stylus pens not designed for the Z Fold3 5G (including those made by other manufacturers), and may damage the screen.

• The S Pen Pro is compatible with S Pen-supporting devices (Z Fold3, S21 Ultra, Galaxy Note series, Tab S7 FE, Tab S7 and S7+, Tab S6 Lite, Tab S6, Tab S4, Tab S3, Tab Active Pro, Tab Active3, Tab Active2, Tab Active, Tab A 8.0 2019 with S Pen, Tab A 10.1 2016 with S Pen, Tab A 9.7 with S Pen, Tab A 8.0 2015 with S Pen, Note Pro – 12.2, Note 8.0, Note 10.1 2012/2014, Galaxy Book Pro 360, Galaxy Book Flex2, Galaxy Book Flex S Pen, Galaxy Book Flex 5G, Galaxy Book Flex α S Pen, Galaxy Book 10.6, Galaxy Book 12.0, Chromebook Plus V2, Chromebook Pro, Notebook 7 spin, Notebook S51 Pen, Notebook 9 Pen, Notebook 9 Pro)

[5] Delivery/collection date for the Galaxy Z Fold3 5G is from 5th November 2021 onwards based on stock availability.

[6] While stocks last. Additional fee maybe payable for repair requests, visit www.samsung.com/my/offer/samsung-care-plus/for Samsung Care+ for full terms and conditions.

[7] Please visit http://www.samsung.com/my/offer/mobile/galaxy-launch-2021/  for more information and the full terms and conditions.