We have said farewell to 2025 and as we look ahead and welcome a new year, I am immensely proud of what our teams across Southeast Asia and Oceania (SEAO) have achieved together so far. To Samsung, the SEAO region is more than a collection of markets; it is a strategic hub of innovation, defined by dynamic growth, cultural diversity, and rapid digital adoption. While commercial targets continued to be important last year, we were also focused on anchoring Samsung as a genuine, long-term partner in SEAO’s development.

To strengthen the fundamentals that we established in 2025, I would like to share three core strategic pillars that will continue to anchor our growth path in 2026: delivering breakthrough innovations, empowering the next generation, and driving transformation for our customers; all underpinned by our commitment to become a truly AI-driven company.

Delivering Breakthrough Innovation Through an AI-Driven Future

At Samsung, we believe AI has fundamentally changed how we operate, innovate, and serve our customers. We have embraced a bold vision to be an AI-driven company and are already weaving AI meaningfully into our operations and innovations.

We first introduced Galaxy AI to the world back in 2024 and we reinforced our AI leadership in 2025 as we delivered an even broader vision of living with AI. In addition to democratization, we are driving a new era of multi-modal intelligence. This means ensuring that our hardware and software evolve together, creating devices that do not just process commands, but function as intuitive companions.

At CES 2026, we announced our efforts to unify intelligence across devices to deliver meaningful experiences as your trusted companion to AI living, creating a positive impact on how you work, live and play. I am excited for you to see how our commitment to AI innovations will shape our devices, solutions and services in 2026.

Some of our key announcements at CES 2026 include:

• A more intuitive and personal AI integrated into our home appliances and displays that understands you, adapts to your routines, and supports your daily life
• Partnerships with leading AI players and industry partners to introduce next level AI capabilities, including on-device and cloud hybrid AI, agentic AI, and more.
• A seamless and secure AI experience featuring a single design language and intuitive layer of contextual intelligence whether on One UI, Bixby or other services.

Empowering the Next Generation

What also continues to excite me is that the next generation in SEAO will not just be users of technology; they will be creators, innovators, and entrepreneurs who shape how these applications of AI serve their communities.

I believe that technology should serve as a bridge that enables everyone, regardless of background, to connect, create, and thrive. To fully unlock this potential, we have directed our corporate social responsibility (CSR) efforts towards cultivating and investing in our youth, nurturing the next generation of talent.

Our flagship Solve for Tomorrow (SFT) program empowers young people to drive meaningful change through technology and innovation. In 2025, participation grew by 40% from 2024, with a total of more than 16,900 youth across the region developing solutions to address challenges in their communities. This growth highlights young people’s readiness to apply technology in practical and meaningful ways when given the tools and opportunities.

Last year, the Samsung Innovation Campus (SIC) actively bridged the regional skills gap by providing advanced information and communications technology (ICT), coding, and AI education across multiple SEAO markets. This approach mirrors our internal capability-building methodology: just as we train our employees through a structured GenAI curriculum, SIC provides youth with a similar roadmap for progression, enabling them to build foundational AI capabilities and progress to working with more complex applications.

These initiatives are more than CSR programs, but strategic investments we are making to contribute and build up the talent pipeline for our region’s AI-driven digital economy.

2026 is set to be a year where we build on this strong momentum with our CSR programs, as we aim to do even more with governments, corporations, schools, NGOs and community partners.

Driving Ecosystem Transformation

Finally, the foundation of a hyper-connected world fueled by AI agents must be trust. At Samsung, security and privacy are at the heart of our strategy. This principle is increasingly critical as we enter an era of Agentic AI, where intelligent systems do not just respond to commands but anticipate needs and act autonomously on users’ behalf. The power of our “One Samsung” ecosystem ensures that intelligence extends seamlessly from mobile to the entire connected home via SmartThings, protected by Samsung Knox.

We also uphold this standard of trust at the enterprise level. Last year, Samsung Business Experience Studios (BES) were launched in markets including Indonesia, Thailand, and Singapore. These spaces are designed to help organizations envision how they can adopt innovative Samsung solutions to meet their specific industry challenges. With additional studios set to roll out across Southeast Asia and Oceania, we look forward to more opportunities for collaboration as we partner with enterprises to implement smart and secure solutions for their businesses.

Shaping Our Future Together

My first year leading SEAO has been characterized by our efforts to innovate, empower youth, and transform ecosystems across industries, all anchored in our evolution as an AI leader.

While we are encouraged by what we have achieved so far, our work here is far from over. I invite all our partners, consumers, and regional leaders to continue this journey with us in 2026 and beyond. As we pursue our ambition to establish Samsung as the undisputed leader in AI, we will strive to ensure that AI serves everyone throughout everyday life.

Together, let us shape a future where technology does not just connect devices, but connects people, communities, and possibilities across our vibrant region.

Samsung Electronics today announced that it has been honored as the 2025 Advertiser of the Year by Spikes Asia, the oldest and most prestigious award for creativity and marketing effectiveness in the APAC region.

This recognition highlights Samsung’s continued dedication to solving challenges for consumers with innovative and impactful technology solutions, which is brought to life through pioneering campaigns and forward-thinking initiatives that connect with audiences in meaningful ways. The win marks Samsung Electronics’ second time receiving Advertiser of the Year at Spikes Asia, with the first awarded in 2017.

“We are extremely honored to receive this prestigious award. As a company with deeply rooted beliefs in openness, we strive to reflect this ethos in everything we do. This recognition is especially meaningful as we continue to expand our openness storytelling through innovative technologies and marketing experiences that make a positive impact on both people and the industry as a whole,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics. “By blending technology and storytelling to create deeper connections with consumers, we have worked alongside our amazing agency partners to bring our brand values to life in exciting ways – engaging, inspiring and redefining what’s possible in advertising. We’re thrilled our efforts have been recognized and remain committed to delivering even more impactful experiences to our audiences.”

Consistently delivering groundbreaking creative campaigns over the years, Samsung remains one of the most awarded companies at Spikes Asia. Taking home four awards across multiple categories in 2024 at Spikes Asia, the “Try Galaxy Fold” campaign revolutionized the way consumers engage with foldable technology. By allowing users to sync two phones side by side, the campaign provided curious consumers with a hands-on experience of the Galaxy Z Fold’s expansive display and intuitive interface optimized for seamless multitasking. Taking home a Gold Spike and Silver Spike in Brand Experience & Activation, a Digital Craft Silver Spike and a Direct Bronze Spike, this innovative campaign reinforced the brand values of Galaxy and truly resonated with consumers to create stronger consideration of foldable smartphones moving forward.

Samsung’s “Flipvertising” campaign – which garnered the Grand Prix in both the Creative Data and Direct categories in 2023 – emphasized the brand’s ongoing commitment to excellence in creative advertising. The campaign took a unique approach to reach audiences by enabling them to take ownership of their own search experience. By flipping traditional advertising concepts on their head, Samsung empowered its Gen Z audience to discover an organic, rewarding journey with the Galaxy Z Flip4, demonstrating Samsung’s expertise in delivering captivating yet authentic campaigns.

“Samsung’s groundbreaking work in blending technology with creativity continues to push the boundaries of what’s possible in marketing. Its ability to connect with audiences in such a meaningful way reflects the future of the industry, and we are proud to recognise it as the 2025 Advertiser of the Year,” said Simon Cook, CEO, LIONS and Spikes Asia. “Its achievements inspire marketers globally, and this award acknowledges the incredible impact its campaigns have made across APAC and beyond.”

The Advertiser of the Year Award will be presented to Stephanie Choi, EVP & Head of Marketing, Mobile Experience Business, Samsung Electronics at the 2025 Spikes Asia Awards ceremony which will take place at the Swissôtel The Stamford in Singapore on Thursday, April 24, 2025.

Samsung Electronics Philippines officially launches Samsung Finance+ in partnership with UnionBank. (From left) Samsung Electronics Philippines (SEPCO) Channel Innovations Lead Benralph Yu, Head of Mobile Experience Blue Avelino, Mobile Experience Business Director Daniel Choi, Samsung Electronics Southeast Asia & Oceania VP and Head of Mobile Experience Carl Nordenberg, SEPCO President Min Su Chu, Union Bank of the Philippines Institutional Banking Head Ana Aboitiz-Delgado, Cards and Consumer Loans Head Mukul Sukhani, Senior Vice President – Acquisition and Partnerships Head Joy Aranas, and Assistant Vice President Maffy Tamayo)

Samsung, in partnership with UnionBank, introduces Samsung Finance+, the company’s dedicated flexible payment option for Galaxy devices in the Philippines.

Samsung Finance+ is an application-based financing program by Samsung Electronics Philippines in collaboration with Union Bank of the Philippines as a finance company licensed and supervised by the Bangko Sentral ng Pilipinas (BSP). This application allows customers to buy their desired Galaxy Products at 0% interest, no processing fees, and as low as 0% downpayment.

Fast, Flexible and Secure

This application provides several benefits to the customers such as access to credit, ability to upgrade devices, and a convenient application process.

Customers can apply for the loan via Samsung Finance+, available in all Samsung Experience Stores and in over 1,000 partner retailers nationwide. The application process is fully digital and takes 20-30 minutes. Once approved for the loan, they can choose the device for purchase through Samsung Finance+.

Samsung Finance+ provides more flexibility than other financing plans with 0% interest, no processing fees, and as low as 0% downpayment subject to bank approval. Approvals can also be turned around more quickly, needing only one valid government-issued ID.

Samsung also ensures better security through Samsung Knox Guard, which enables protection schemes against theft, loss, or financial default. With hardware-level security built from chip-up, Samsung devices are extra protected against fraud and theft in case customers experience loss while the device is still on loan. With Knox Guard, Samsung Finance+ can also protect one’s phone should it get lost or stolen as the system can lock the phone once theft or loss is reported.

Building Good Financial Habits

With Samsung Finance+, Samsung now has a gateway to help more Filipinos to build good financial habits, providing a structured framework for effectively managing one’s budget. Once the loan is approved, the Samsung Finance+ customer app is auto-installed in the new device which allows the user easy access to all the information they need regarding the loan – including repayment schedule, and options for payment.

Samsung Electronics Philippines President Min Su Chu and UnionBank Institutional Banking Head Ana Aboitiz-Delgado launch Samsung Finance+, which aims to empower Filipinos through technology and help them build good financial habits.

Min Su Chu, Samsung Electronics Philippines President shared his thoughts during the launch event. He said, “Our goal is to provide the opportunity for more Filipinos to experience the Galaxy ecosystem. With Samsung Finance+, owning a Galaxy device is now easier, more accessible, and worry-free than ever before.”

Ana Aboitiz-Delgado, Institutional Banking Head of UnionBank was also present at the event. She shares, “UnionBank is proud to partner with Samsung in making innovative technology more accessible to Filipinos through Samsung Finance+. Together, we are empowering more individuals to achieve their goals and stay connected in a digital-first world.”

Partner dealers of Samsung were also present at the event, sharing their experience with Samsung Finance+ and how they saw the platform encouraging more customers to buy Galaxy phones. They also shared their expectations on how the Samsung Finance+ will progress with consumers, with the upcoming rollout plans in 2025.

Samsung Finance+ is available now at more than 1,000 retailer stores in the Philippines. Purchasing Galaxy smartphones through Samsung Finance+ surely is a saver and great deal for customers.

You may now avail the latest Samsung Galaxy devices – Galaxy A16 LTE and 5G, Galaxy Z Fold6 and Galaxy Z Flip6, and the Galaxy S24 Series via Samsung Finance+ for up to 24 months at 0% interest. Downpayment may vary subject to bank approval.

To know more about Samsung Finance+, go to https://www.samsung.com/ph/offer/samsung-finance-plus/

Terms and conditions apply.

DTI Fair Trade Permit No. FTEB – 207206, 205482, 206913, 207417 Series of 2024

While the company takes pride in its strong direct-to-consumer offerings, Samsung is also focused on bolstering its B2B segment by exploring how its technology can be leveraged to drive growth and success across different verticals and industries. Through Samsung’s recent partnerships with companies in Metro Manila, Visayas, and Mindanao, it looks forward to helping them do more and making their customers’ lives easier and better.

All-around solutions for countless business needs 

To deliver connected experiences for businesses, Samsung provides more connected, easy-to-control building management technology with its B-IOT platform, boosts business security through its Knox Platform, and creates immersive and engaging retail experiences through store displays, Self-Ordering Kiosks, and its Visual eXperience Transformation (VXT) Platform.

Bringing these business and enterprise solutions to Mindanao, Samsung has also made official its partnership with South Galaxy Ventures Inc., a Zamboanga-based technology merchandising company that focuses on consumer electronics and integrated IoT appliances, which will help make Samsung technology available to companies and government agencies in the areas of Zamboanga, Sulu, and Tawi-Tawi. These initiatives also underscore Samsung’s commitment to nation-building by supporting regional growth and sustainable development by delivering innovative solutions tailored to the unique needs of each area.

South Galaxy Ventures, Inc. executives paid a visit to Samsung Electronics Philippines (SEPCO) leadership team to celebrate its partnership. (From left to right, back) SEPCO B2B Lead Bienvenido Crucio,, Head of Customer Service Rohit Jaswal, AC Business Director Darren Kim, Head of Mobile Experience Blue Avelino, Head of AV Business Chris Almazan, Head of AC B2B Dale Lovely, South Galaxy Chief Operating Officer Chino Atilano and Chief Financial Officer Kayer Alsree; (front) SEPCO President Min Su Chu and South Galaxy President Rajiv Mubin.

Smarter and Connected Living with Samsung Technology

Samsung believes SmartThings technology will also be instrumental in changing how Filipinos live and build their homes, and can definitely help real estate developers to offer more value-laden packages to their customers. With this, it inked partnerships with Primehomes Real Estate Development Inc., a comprehensive property enterprise focusing on prime locations while advocating of green architecture and responsible design and JIPROP Development Corporation, a Cebu-based real estate developer and a subsidiary of Profood International Corp, along with JPark Island Resort and J Centre Mall.

In Cebu, JIPROP Development Corporation welcomes Samsung Electronics Corporation (SEPCO) leaders to announce their new collaboration. From left to right: SEPCO B2B Lead Bienvenido Crucido, President Min Su Chu, JIPROP Development Corporation President and Chairman Justin Uy, and Chief Operating Officer Arthur Lo.

The leadership teams of Samsung and its respective partners were present during ceremonial contract signings held to formalize these landmark agreements, which also solidifies the brand’s commitment to continue pushing the boundaries of innovation in different industry verticals and offering tailor-fit solutions per industry.

Leaders from Primehomes Real Estate Development Inc and Samsung Electronics Philippines (SEPCO) make official their landmark partnership. From left to right: Primehomes Vice President for Corporate Management Group Mark Arthur Elbinias, Vice President for Operations Group Daniel Manalo Jr., President Lemuel Dionisio, SEPCO President Min Su Chu, B2B Lead Bienvenido Crucido, and Head of AC Business B2B Dale Lovely.

Samsung Electronics Philippines President Min Su Chu highlights how these partnerships are part of the company’s global goals of bringing meaningful technology to all. “At Samsung Philippines, our vision is to have a Samsung device in every Filipino home and workplace. We designed our technology to be meaningful to the lives of our users, to make it better and easier. And we know that these partnerships will help us advance this mission in a strategic way.” 

He adds, “We share common goals with Primehomes, JIPROP, and South Galaxy when it comes to serving our customers. They are the heart of everything we do, and we will continue to innovate our services and offerings in such a way that it will always have their changing needs and behaviours in mind.” 

To know more about Samsung’s business solutions offerings, please visit https://www.samsung.com/ph/business/.   

Samsung Electronics Co., Ltd. has been ranked as Southeast Asia’s top brand for 2024 by Campaign Asia-Pacific, in partnership with Milieu Insight. It was also named the top electronics brand in Southeast Asia for 2024. The Southeast Asia Top 50 brands list for 2024 is an authoritative list of brands leading in Southeast Asia in terms of consumer mindshare.

Samsung’s achievements in the rankings reflect its commitment to innovation, exceptional product quality, and brand strength. Overall, Samsung achieved an overall score of 69.27%, a few points ahead of the second-ranked brand in the electronics sector. This was contributed by Samsung’s first ranking in five markets in SEA across the electronics sector, namely Indonesia, Malaysia, the Philippines, Thailand and Vietnam. In addition, Samsung achieved the highest brand awareness score (89%) across Southeast Asia, while also achieving top scores for quality, trust, and innovation.

“We are incredibly proud to be recognized as Southeast Asia’s top brand. The ranking is a testament to our dedication and holistic approach in delivering an ecosystem of meaningful innovations and exceptional experiences powered by AI, into the hands of Samsung users across the Southeast Asia region,” said ChonHong Ng, VP, Head of Regional Marketing, Samsung Electronics Southeast Asia and Oceania. “We are thankful for the support towards our brand, and will continue to expand on our efforts to bring quality and innovative experiences that enrich the lives of our users.”

The Southeast Asia top 50 brands list for 2024 was unveiled at the recent Campaign360 in Singapore, following a comprehensive survey of over 10,000 consumers across six Southeast Asian markets (Indonesia, Thailand, Philippines, Malaysia, Vietnam, and Singapore). Over 1,200 brands across 10 sectors were tracked, including fashion, travel, apparel & accessories, financial services, beauty, telcos & streaming, e-commerce, transport & delivery, automotive, and food delivery. The brands were evaluated across nine key attributes, including awareness, purchase, quality, buying experience, customer service, trustworthiness, innovation, brand touchpoints, and advocacy.

Samsung Electronics today announced it has been recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fifth year in a row. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $100.8 billion and grew by 10% year-on-year.

The significant increase in Samsung Electronics’ brand value was driven by growth in the AI industry, particularly its leadership in on-device AI and competitiveness in the semiconductor sector. Since its first top five ranking in 2020, Samsung Electronics has experienced an impressive 62% growth over four years and remains the only Asian business among the global top five brands.

“This year’s substantial brand growth is a direct result of our holistic approach to AI and efforts to put this powerful technology into the hands of Samsung users around the world,” said YH Lee, President and Head of the Global Marketing Office at Samsung Electronics. “Moving forward, we will lean even further into the qualities that our users have come to both love and expect.”

Company Recognized for On-Device AI, enhanced connected experiences and AI Leadership

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following:

• Deployment of AI technologies in key products and leadership in the on-device AI market
• Enhanced connected experiences through AI-enabled platforms and products
• AI leadership based on its competitiveness in the semiconductor sector
• Implementing a consistent brand strategy in the global market
• Ongoing commitment to a more sustainable future.

This year, under the vision of AI for All, Samsung is expanding its portfolio of products infused with AI technologies to enhance customer experiences. With the release of the Galaxy S24 series, Samsung has been leading the mobile AI. It has also launched AI TVs equipped with AI processors and AI upscaling while introducing Bespoke AI appliances that empower users’ daily life.

The company is expanding the SmartThings ecosystem to provide a unified connectivity experience, enabling not just its own products, but also various third-party devices. This integration offers substantial benefits that go beyond more convenience, including energy conservation and family care.

As a leader in the semiconductor industry, Samsung is making bold investments in R&D to meet rising AI demand and — with innovative memory products like DDR5, GDDR7, HBM3E, LPDDR5X, 9th Gen V-NAND, Exynos SoC, high-resolution image sensor— is proactively addressing server and on-device AI needs.

As for brand strategy, the company has been recognized for delivering consistent brand values and building authentic relationships with customers.

Additionally, Samsung focuses on implementing environmentally conscious activities and initiatives by adopting various recycled materials across a wide range of product categories. It has participated in global initiatives and collaborated with industry leaders with a focus on goals such as reducing carbon emissions associated with device usage. Samsung Electronics’ sustainability efforts as well as fostering a diverse corporate culture have also received positive evaluations.

 Samsung’s Recognized Efforts in Each Business Division

Mobile

• Leading the mobile AI era with Galaxy AI following the release of the Galaxy S24 series
• Making the new Galaxy AI up leveled by the unique Galaxy Z Fold6 and Z Flip6 foldable experience
• Strengthening leadership in the health AI with the release of the Galaxy Ring and the new Galaxy Watch series

Networks

• Strengthening leadership in virtualized Radio Access Network (vRAN) and Open RAN
• Leading the technical standardization of 6G
• Consistently innovating technologies to support various 5G use cases, including streaming and gaming
• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

• Solidifying global leadership in the TV and soundbar markets
• Consistently innovating with products like AI TVs, MICRO LED displays and the Music Frame
• Innovating the viewing experience with cutting-edge technologies, including AI upscaling and Active Voice Amplifier Pro
• Positioning itself as a core gaming partner through various partnerships
• Strengthening security and privacy through Samsung Knox

Digital Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing customer-centered value and experience through Bespoke AI appliances
• Enhancing accessibility with Auto Open Door and the upgraded Bixby voice control
• Offering substantial benefits — such as energy efficiency through SmartThings AI Energy Mode — and the expansion of SmartThings connectivity experience worldwide

Semiconductor

• Delivering the industry’s first GDDR7 DRAM, HBM3E DRAM, LPDDR5X DRAM and 9th Gen V-NAND as well as solidifying market leadership for the AI era
• Consistently advancing AI technologies such as ISOCELL Auto 1H1 sensors, optimized for the development of autonomous vehicles
• Exceeding customer expectations with the consistent rollout of exceptional B2C SSD products like 990 EVO and SSD T9

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness (strategy, empathy, differentiation, customer engagement, consistency, trust, etc.). It is a brand value evaluation with one of the longest histories in the world and is widely recognized for its credibility.

It is an exciting time to be a consumer in Southeast Asia and Oceania (SEAO), as the digital landscape undergoes profound transformation, fueled by the rapid adoption of AI technologies. In a dynamic region like SEAO with diverse local cultures and values, a new generation of tech-savvy consumers – Gen Zs and Millennials – are demanding highly personalized experiences that appeal to their unique preferences across product and service offerings. Increasingly, consumers expect technology to seamlessly integrate into their lives, anticipate their needs, and to offer tailored solutions that truly matter.

At Samsung, we recognize this ongoing paradigm shift and are committed to meeting this demand head-on with our vision for AI to power new innovations across our businesses and to unlock new and personalized experiences to make life better for everyone. With many devices around the world and even more connected through Samsung’s platforms and services, we are uniquely positioned to bring an AI-powered future to life across the strength and scale of our diversified businesses.

This vision is underpinned by our decade-long investment in research and development, as well as in AI technologies. These investments are part of a long-term plan to ensure that Samsung remains at the forefront of AI innovation, enabling us to deliver on our promise of personalized AI experiences.

Delivering Personalized Experiences through AI

To meet the unique needs and preferences of consumers in SEAO, we are tailoring our AI strategy to bring personalized experiences to users here, emphasizing cultural relevance and localization. We understand that just as users in SEAO come from a proverbial melting pot of languages and cultures, building a one-size-fits-all solution simply cannot work, and therefore we want to develop AI solutions that are sensitive to the diverse needs in our region.

Galaxy AI: Wider Support of Languages and Dialects in SEAO

To start, Galaxy AI[1], available on our mobile devices, now supports a wider range of languages and dialects in SEAO, making it more accessible and useful to our customers. Earlier this year, we announced the addition of new languages and dialects, including Australian English and Cantonese, adding to a total of 16 languages[2] available in our region such as Indonesian, Thai and Vietnamese. We are committed in our efforts, and will expand support for Galaxy AI to 20 languages by end of this year.

An Indonesian content creator using the AI Composer feature on the Galaxy Z Flip6 to generate catchy social media captions in local language.

We are also extending the capabilities of Galaxy AI to more Samsung mobile device users, further democratizing access to AI-powered experiences. The newest Galaxy Z Fold6 and Flip6 devices bring Galaxy AI to foldable form factors, unlocking new possibilities for users in SEAO and globally. With the One UI 6.1.1 update, which has begun rollout in SEAO, the latest Galaxy AI features such as Sketch to image and Portrait Studio will be expanded to even more Galaxy models, bringing the power of personalized AI into more hands. To cater to the unique needs of different consumer groups, we also continue to provide more choices through various devices such as our latest Galaxy 24 FE and tablets that also have Galaxy AI features available.

Launch of Galaxy Ring in SEAO

For our wearable companions, we are tapping onto AI to augment offerings such as Samsung Health, to provide users with personalized insights and recommendations to improve their well-being. By bringing Galaxy AI to Galaxy Watch, we are combining powerful on-device AI with the extensive Samsung Health app to enable more comprehensive health insights, along with motivational encouragement to help you improve your daily wellness[3].

Expanding our wearables portfolio further, the Galaxy Ring, which will launch in our region this quarter, offers a simple approach to everyday wellness in yet another form factor. Designed for 24/7 health monitoring, Galaxy Ring is compact and fits comfortably on the finger. Galaxy Ring features Samsung’s best-in-class sleep analysis and a powerful sleep AI algorithm to help users easily understand sleep patterns and build better habits3. The new features like Energy Score[4] enable users to receive a better understanding of their daily condition through a combined analysis of personal health metrics including sleep time, sleeping heart rate, and more. This is just the start of Samsung’s journey to build some of the most personalized health experiences yet.

Smarter and personalized homes with AI

Across our wider Samsung ecosystem of home appliances and TVs, we are working hard to integrate AI to further improve the lives of our customers, allowing them to manage their homes in a smarter way. Our home appliances are equipped with AI capabilities that enable them to connect with each other for simplified usage and control, as well as improved performance, creating experiences where you can live more by doing less.

For example, with built-in Wi-Fi, internal cameras, AI-enabling chips and compatibility with SmartThings, our latest Bespoke AI appliances integrate enhanced features and connectivity to lay the foundation for a truly smart home. Our 4-Door French Door Refrigerator with AI Family Hub^TM comes with AI Vision Inside[5], which uses an internal camera to identify up to 33 fresh food items that go in and out of the fridge. Users can easily manage their food list and get recipe recommendations for a more personalized kitchen experience. Providing a seamless and customized laundry solution, the Bespoke AI Laundry Combo^TM, which will be launched in our region this quarter, intelligently adjusts the washing and drying performance for each load with AI Wash & Dry[6]. It also senses the weight of the laundry, fabric[7], and soil level to dispense the appropriate amount of water and detergent[8], and then adjusts the drying process to suit the weight and fabric.

The Bespoke AI Laundry ComboTM, which will be launched in all SEAO markets this year, presents innovative solutions for a fuss-free experience.

Even our TVs are smarter today, with Samsung TVs like the Neo QLED 8K coming with features like AI Customization Mode that adjusts the picture based on user preference. With AI Energy Mode, available when connected to SmartThings, it helps to monitor energy usage in real-time and adjusts to the environment, without compromising picture quality. 

The Neo QLED 8K’s AI Customization Mode automatically adjusts picture settings to users’ preferences.

Samsung’s Commitment to Responsible AI

As we continue to push the boundaries of AI innovation, Samsung remains committed to responsible AI development. Our AI ethics principles of ‘Fairness’, ‘Transparency’, and ‘Accountability’ guide our approach[9], ensuring that we develop and deploy AI technologies in a manner that is ethical and respects the rights of individuals.

Our approach to AI is quite like the security-first mindset that we first pioneered with Knox. In this, we want to give users the flexibility to personalize their privacy and security settings, exactly according to their preferences. The Galaxy AI dashboard lets users control which feature to operate on the device, and provides users the choice to opt out of cloud-based processing if preferred[10]. This lets users stay in control of their privacy while continuing to enjoy all the benefits of Galaxy AI. Beyond mobile devices, our TVs and home appliances will also be secured with Knox Matrix, enhancing your security across multi-devices experiences.

The Future of Personalized AI with Samsung

We are excited about the future of personalized AI, and we want to continue leading the way for the consumer AI revolution in SEAO. We believe that AI has the potential to transform all our lives for the better, and we want to play a more active role in shaping a future where AI-powered personalization is accessible and beneficial to all, and in a responsible manner.

As AI becomes ubiquitous, we have to focus not just on the technology, but the human-centric experiences, value and benefits that are meaningful to consumers for us to drive AI leadership.

There’s no better time than now to embrace the potential of personalized AI with Samsung. We invite you to join us on this exciting journey as we continue to innovate and create AI experiences that enrich your lives.

[1] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Galaxy AI features by Samsung will be provided for free until the end of 2025 on supported Samsung Galaxy devices.

[2] Supported languages include Arabic, Chinese, English (India, United Kingdom, United States), French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish (Mexico, Spain, United States), Thai and Vietnamese.

[3] Samsung Health and Galaxy Ring are not medical/therapeutic devices/services. Intended for general wellness and fitness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.

[4] Energy Score is intended for general wellness and fitness purposes only. Energy Score is only supported in Galaxy Ring or Galaxy Watch4 series and later released Samsung Galaxy Watch models. To check the Galaxy AI-powered Energy Score, the health data tracked from Samsung Galaxy Watch or Galaxy Ring must be synchronized with the Samsung Health app. Previous activity, sleep data and heart rate data during sleep must be tracked.

[5] As of April 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.

[6] Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[7] To prevent wear, wash like fabrics together. Based on AI-based algorithm.

[8] Auto Dispense holds detergent for up to 1 month’s washing, based on 2~3 washes per week (5kg load/standard usage). May vary depending on the washing load and settings.

[9] Refer for more details: https://www.samsung.com/global/sustainability/people/tech-for-all/#anchor4

[10] Samsung Account login required. Processing data only on your device allows advanced intelligence features to operate locally, rather than online. Enabling this option may limit the functionality of certain AI features that rely on online data processing for advanced capabilities.

Recognizing its commitment to provide next-level care for its customers, Samsung Philippines was recently lauded in the Philippines Best in Customer Service 2023 Survey of the Philippine Daily Inquirer.

Created in cooperation with Statista, the world’s leading data and business intelligence portal, the rankings were identified from the results of an independent survey of more than 11,000 customers in the Philippines who have either made purchases, used services, or gathered information about products or services in the past three years.

The survey was conducted on retailers and service providers from 64 categories, covering a broad- spectrum of customer experiences in traditional retail, online and service segments. For each category, the most relevant brands were included in the scope of the survey according to reputation, turnover or market share.

The final assessment and rankings were based on the Likelihood of Recommendation (50% of the final score) and three evaluation criteria (also 50% of the final score): Accessibility, which measures the availability of customer service in a shop or on a helpline; Professional competence, which measures the quality of information received and whether questions were answered correctly and in sufficient detail and Quality of communication, which measures whether the contact (via e-mail, telephone or face to face) was friendly and polite.

Care right at your doorstep

When it comes to customer service, Samsung understands that their customers are busier than ever. That is why Samsung has invested in customer care channels that meet their consumers where they need it – at their home or in their community.

These services include a door-to-door Pick-up Service for residents living in the NCR, wherein a service partner will pick up their device at their preferred schedule and address, repair it at the authorized service center, and have it delivered back to them once repair has been complete.

Another first in the industry innovation is the Galaxy TechVan, which tours nationwide to offer repair services for Galaxy devices and select home appliances. It has already been to cities like Pangasinan in Luzon, Naga City and Bacolod in Visayas, and in General Santos City and Davao Province in Mindanao.

Samsung also offers multiple channels for customers to get in touch with their representatives at the comfort of their own homes. Aside from the 24/7 Hotline and Live Chat for mobile devices, there’s also the Visual Support service where customers can initiate a video call where they can show the issue with their appliance to the customer service representative.

Going one step further, there’s even the option for Remote Service, where Samsung support can remotely access phones or TVs to diagnose and fix any issues.

If customers prefer face to face interaction at service centers, Samsung has also looked into ways to reduce wait times with a Pre-booking Service where customers can secure an appointment through Smart Q Service available at their queuing app.

Pro-Active Care and Eco-Friendly Waste Disposal

Samsung is also striving to help customers adopt a more eco-friendly lifestyle. These include services that help prolong the life of one’s appliances like Proactive Care, which includes check-up and cleaning of air condition units with the help of Samsung Authorized Service Centers nationwide to help better maintain their AC.

To reduce waste, Eco-Conscious repair is another service which allows users to target repair only for affected parts, like the phone screen or TV panel. This not only helps lower repair costs but also reduces the amount of electronic waste. For items that need to be disposed of, Samsung also offers convenient and responsible options via the Electronic Waste Disposal (EWD) program. Drop boxes for mobile e-waste disposal are deployed at different Samsung Authorized Service Center locations nationwide. Free pick-up of unwanted appliances is also available in the NCR.

Extra care for Samsung Members

Samsung Members enjoy even more customer service perks through the Samsung Members app. In addition to receiving special offers and advantages, the Samsung Members program gives you access to first-rate customer service, insider tips and curated content. The app also has exclusive promos and contests where Members can get prizes, as well as engage with fellow Samsung fans. When you purchase from the Samsung Online Store, you’ll also have the opportunity to earn rewards points and track it all in the super app.

Dedicated Care: Samsung Concierge

For those who own a Galaxy Z Series or S Series device, the Samsung Concierge also includes a dedicated toll-free hotline with customer partners ready to assist with configuration, diagnostics, and even help with repairs. Members can secure appointments via this hotline and avail of the express lane when visiting selected Samsung Authorized Service Centers. Application for temporary loaner units of mobile devices and selected appliances while their device is being serviced will also be available.

To learn more about Samsung’s customer service programs, visit https://www.samsung.com/ph/support/.

Technology has enabled us to do many things in an easier and more efficient way, becoming a crucial part of our everyday life. So it’s no wonder that we are always looking for ways to care for our devices – especially when days are filled with work tasks, family commitments and personal pursuits.

Samsung recognizes that you deserve care that meets you when and where you need it. That is why Samsung Customer Service has continued to expand its range of offerings to ensure that you are provided with the broadest range of services – so you can get the right care for your Samsung, everytime.

Care that comes to you

Imagine not having to leave your home to get the care that you need for your devices. That is why Samsung has invested in customer care channels that bring services right at your doorstep!

If you own a Galaxy device and reside within NCR, you will be able to book a door-to-door Pick-up Service, wherein a service partner will pick up your device at your preferred schedule and address, repair it at the authorized service center, and have it delivered back to you once repair has been complete. Samsung also has the Galaxy TechVan, a first in the industry mobile service center that tours nationwide to offer repair services for your Galaxy devices and select home appliances. It has already been to cities like Pangasinan in Luzon, Naga City and Bacolod in Visayas, and in General Santos City and Davao Province in Mindanao.

Other ways you can get in touch with Samsung’s customer service representatives at the comfort of your home include their 24/7 Hotline, Live Chat for mobile devices, and a video call with Visual Support so you can also show them the problem with your home appliance. Samsung also offers Remote Service where you can let a Samsung expert remotely access your phone or TV to diagnose and assist you in fixing the issue.

If you like to figure things out independently, you can also opt for Self-Help and check out quick-fix solutions and FAQs in Samsung.com to help on your Samsung products. But if you still prefer to talk to a Customer Service representative face to face, Samsung is also taking steps to make this process more convenient. Try the Pre-booking Service and secure an appointment through Smart Q Service. Just visit Samsung.com, download the app, and schedule a visit at the nearest service center. You can also virtually line-up at home or on the road and get a ticket through the queuing app, reducing your wait times and allowing you to be more productive.

Care that is inclusive and sustainable

Samsung strives to make customer services more inclusive and eco-friendly, with solutions that prioritize accessibility and sustainability. You can now set up a video conversation with a Samsung Sign Language Expert through Sign Language Support to get live support and assistance with your product.

To prolong the life of your appliances, Samsung also offers services like Proactive Care, which includes check-up and cleaning of air condition units with the help of Samsung Authorized Service Centers nationwide. The proactive service automatically notifies you to schedule check-up and cleaning of your air conditioner so you can better maintain your AC.

To reduce waste, you can also have your Galaxy phone or TV repaired using Eco-Conscious Repair, which focuses on just the affected parts. With this innovative process, Samsung helps lower the cost of the parts you must buy, as well as the amount of electronic waste, while maintaining the same high level of service quality.

But if it is time to say goodbye to your beloved Galaxy device, Samsung also offers convenient and responsible options via the Electronic Waste Disposal (EWD) program. Drop boxes for EWD are deployed at different Samsung Authorized Service Center locations nationwide.

All you must do is bring your mobile e-waste, drop them in the EWD box, and Samsung will take care of them for you by working with companies to take care of the last step in an environmentally friendly way. Free pick-up of unwanted appliances is also available in the NCR.

Be a Samsung Member and get the extra care you deserve

Be a Samsung Member and enjoy the perks that come with it! Join the community of Samsung fans through the Samsung Members app, get customer support, insider tips and exclusive promos. You can also earn rewards and explore a world of inspiration with curated content just for you.

If you own a Galaxy S Series or Z Series device, you are also entitled to the Samsung Concierge benefits, where you’ll have a dedicated toll-free hotline with customer partners ready to assist with configuration, diagnostics, and even help with repairs. You can also secure your appointments via this hotline and can save time by skipping long lines when you visit selected Samsung Authorized Service Centers.

And if you’re worried about not having a phone while it’s being repaired, you can even request a temporary loaner unit. Loaner units also apply to some home appliances while yours is being serviced.

Get the extra care you deserve so you can worry less and enjoy more with your Samsung devices. To learn more about how Samsung cares for you, visit https://www.samsung.com/ph/support/.

(L-R)  PEZA OIC-Deputy Director General for Operations Ms. Vivian Santos, DTI Secretary Alfredo Pascual, President and Head of Samsung Electro-Mechanics Philippines (SEMPHIL) Mr. Seoncheol Park, PEZA OIC-Director General Mr. Tereso Panga, and PEZA OIC-Deputy Director General for Finance and Administration Mr. Aleem Siddiqui Guiapal

Samsung Electro-Mechanics Philippines (SEMPHIL) bagged the Golden Achievement Award on November 27, 2022. The Golden Achievement Award, bestowed by the Philippine government, is regarded as the most prestigious award given to companies registered with the Philippine Economic Zone Authority (PEZA) and presented by Secretary Alfredo E. Pascual of the Department of Trade and Industry (DTI).

Every year, the Philippine government selects and awards outstanding companies in four categories: export, employment, social contribution, and environment. The Golden Achievement Award honors the most outstanding company among the list of companies that have been elevated to the Hall of Fame in all categories.

Samsung Electro-Mechanics was also inducted into the Hall of Fame by receiving the recognition three times in each category leading to their win of the Golden Achievement Award this year.  To date, Samsung Electro-Mechanics has received the Outstanding in Community Projects award in 2007, 2008, and 2009; Outstanding Employer in 2006, 2010, and 2012; Outstanding Exporter in 2011, 2012 and 2013; and Outstanding Environmental Performer in 2007, 2019, 2020.  Since the inception of the Golden Achievement Award in 2012, only five companies, including Samsung Electro-Mechanics, have received this prestigious recognition.

Vice President and Head of SEMPHIL Park Seoncheol said, “It is an honor to be recognized as the most outstanding company in all categories: export, employment, and social contribution environment. We will continue to actively conduct social welfare programs for employees and local communities, preserve a healthy environment, and pursue sustainable development.”

SEMPHIL has received high scores for obtaining certification for an environmental management system (ISO14001) from the International Organization for Standardization (ISO) and systematically improving the environment, such as energy conservation, reduction in consumption of chemicals, and compliance with standards to prevent water and air pollution.

Samsung Electro-Mechanics Philippines (SEMPHIL) situated in Calamba Premiere International Park in Calamba City of Laguna, started its operation from year 2000

In addition, SEMPHIL was also honored for leading the way in advancing social ideals and sustaining corporate social responsibility (CSR) efforts through various activities like tree planting and coastline cleanup. SEMPHIL has also taken the initiative to find fresh talents among the low-income households and has provided them learning advice and scholarships in order to help them develop their skills. These promising individuals were given the chance to work for the company.

Since its founding in 1997, SEMPHIL has been manufacturing the MLCC (Multi-Layer Ceramic Capacitor), the flagship product, as well as other passive components such as inductors and chip resistors. Its revenue increased by $1,153 million in 2021. In order to meet the demand for IT and automotive components, Samsung Electro-Mechanics is getting ready to use its Philippine Plant (SEMPHIL) as one of its primary production facilities in the future.

In August 2022, Samsung Electro-Mechanics CEO Chang Duckhyun met with Secretary Alfredo Pascual of the Department of Trade and Industry to share about SEMPHIL’s main activities, innovative technology cases, and contribution to economic growth in the Philippines. Through this meeting, Chang has also requested DTI’s support for Korea’s bid to host the 2030 Busan World Expo where Samsung acts as a member of the public-private 2030 Busan World Expo bidding committee.