SEOUL, Korea – March 27, 2026 – Samsung Electronics Co., Ltd. today announced a global partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, ‘BTS THE CITY’ will expand to other tour stops. Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

SEOUL, Korea – March 25, 2026 – Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence[1] — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select[2] is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser[3] now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face[4] supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim[6] for even easier video editing.

Circle to Search with Google[7] adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby[8] lets users intuitively control Galaxy settings and features using natural language, while Gemini[9] navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).[10] The devices feature a versatile triple-camera system, led by a 50MP main sensor[11], delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with Nightography[12], capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.[13]

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance[14], combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh[15] battery supports up to two days of use[16] — powering everything from filming and editing to viewing on the go. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68[17] for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen.

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates[18] – giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault[19], a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G and A37 5G is now available in Samsung Authorized Stores nationwide. Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,[20] while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen, and Awesome White.[21] For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users’ device needs, including tailored benefits that protect the devices’ value.[22]

Every purchase comes with a free travel adapter (worth P1,190) and phone case (worth P990), alongside two-year Samsung Care+ warranty for total peace of mind.  And for a limited time only, you can get the 256GB variant at an additional P1,500 off! That’s up to P5,170 worth of savings.

Looking to upgrade to the Galaxy ecosystem? Take 40% off the Galaxy Fit3, Watch8, Buds3 FE, and Buds Core with every purchase of the Galaxy A57 and Galaxy A37 5G too.

Offers valid until June 30 only*. For more information on the latest Galaxy A series devices, please visit:

Galaxy A57 5G: http://smsng.co/GalaxyA57-PR

Galaxy A37 5G: http://smsng.co/GalaxyA37-PR

DTI Fair Trade Permit No. FTEB-252295, 251225, and 251388 series of 2026

Specification Table

[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

[3] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed.

[5] Edit suggestion is compatible with JPG, PNG, and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time

[6] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed

[7] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[8] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings)

[9] Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only.

[12] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[13] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[14] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[15] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[16] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[17] Galaxy A57 5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

[18] Availability and timing of Android OS upgrades and security updates may vary by device model and market. Up to six generations of Android OS and One UI upgrades, along with up to six years of security updates, from the first global launch for the supported Samsung Galaxy devices.

[19] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[20] Color and model availability may vary depending on country, region or carrier.

[21] Color and model availability may vary depending on country, region or carrier.

[22] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[23] Display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light.

[24] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

The feature will begin rolling out from March 23,¹ starting in Korea and expanding to more regions including Europe, Hong Kong, Japan, Latin America, North America, Southeast Asia and Taiwan. AirDrop support² will initially be available on the Galaxy S26 series, with expansion to additional devices to be announced at a later date.

¹ Availability and timing may vary by market.

² The ‘Share with Apple devices’ feature is turned on by default.

Galaxy S26 Series, Samsung’s latest flagship line-up that redefines how we connect, create, and live using a device we rely on every single day is now officially launched in the Philippines. With Galaxy AI built into every corner of the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26, your phone anticipates your next move and makes daily life easier—cementing its place as Samsung’s “Most Intuitive Devices Yet.”

Welcome the Galaxy S26 Arrival with Exclusive Deals

Experience the AI phone era and get 45% off on the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26 when you trade in your current phone. Get up to 12% off with 0% installment up to 36 months through Metrobank, Unionbank, BPI, BDO, EastWest, and HSBC at participating Samsung Authorized Stores nationwide. Pair the Galaxy S26 Series with Buds4 Series or Watch for extra savings up to 15% until March 31, 2026

For those with no credit card, Samsung Finance+ offers up to ₱15,000 off at zero processing fee with 0% installment up to 24 months, plus flexible 36-month terms via Home Credit at a low 1% add-on rate per month. For added peace of mind, Samsung Care+ is available at 25% off for 2-year unlimited repair coverage, including accidental and liquid damage, with worldwide support.

Galaxy S26 Ultra introduces the mobile industry’s first built-in adaptive screen technology, Privacy Display, that shields sensitive information from prying eyes. By controlling how pixels disperse light, it’s a customizable feature that ensures that only the intended user sees the content clearly, while those nearby perceive a dimmed or obscured view. 

Powered by Snapdragon® 8 Elite Gen 5 Mobile Platform, an Enhanced Vapor Chamber, and Super Fast Charging 3.0 which minimizes downtime by reaching up to 75% charge in just 30 minutes, the Galaxy S26 Ultra delivers uncompromising performance, security, and efficiency in one sleek device.

Experience Intuitive with Galaxy AI

Introduced for the first time, Now Nudge analyzes what’s on your screen and provides smart, contextual suggestions right from your keyboard toolbar so you never have to jump between apps. While the enhanced Now Brief can now proactively surface timely reminders for important events based on your personal context, helping you stay organized throughout the day. Powered by its built-in on-device learning it delivers smarter personalization without sharing data externally, meaning the more you use it, the smarter it gets for you specifically.

Bixby, on the other hand, returns as a conversational device agent, a convenient upgrade that helps users easily navigate their devices and adjust settings using natural language, without digging in the settings and even the need for exact terminology or commands.

To prevent the frustration of receiving spam or uncalled-for calls, Samsung introduces Call Screening. Galaxy AI intelligently identifies suspicious numbers in real time, by asking first who is the caller and their intention, giving you the option to decline or accept. This ensures that only the calls that truly matter reach you, adding an extra layer of convenience and peace of mind.

Galaxy AI also helps redefine the way users express and create with the enhanced Photo Assist  that now allows users to easily make a photo taken during daytime to a night shot, remove unwanted people in the background, and even complete a photo by adding other elements, all by simply typing it. 

Creative Studio, on the other hand, allows users to customize or create stickers, wallpapers, invitations, etc easily from a sketch or by using a prompt. The upgraded Audio Eraser has also been refined and is now accessible in third‑party applications such as Instagram and YouTube.

While all these features use and analyze the user’s data daily, Samsung Knox provides multi-layered security, protecting Galaxy devices from the chip level up. On-device Galaxy AI runs on the Personal Data Engine (PDE) for context-aware personalization, secured by Knox Enhanced Encrypted Protection (KEEP) and Knox Vault, which isolates sensitive data in dedicated hardware. With user controls for AI features, the Galaxy S26 series combines hardware and software to deliver system-wide protection for personal data.

Complete the seamless Galaxy experience with Samsung’s latest audio innovations — Galaxy Buds4 Pro and Galaxy Buds4. The Buds4 Pro feature a wider woofer, upgraded Active Noise Cancellation (ANC), and an adaptive equalizer for richer sound. Users can also launch AI agents like Bixby, Google Gemini, and Perplexity hands-free with voice controls.

Availability

The Galaxy S26 lineup embraces a cohesive design across all models, offering different colorway choices such as Cobalt Violet, White, Black, and Sky Blue, with Samsung.com exclusives including Pink Gold and Silver Shadow.

Learn more about the Galaxy S26 Series by visiting:

• Galaxy S26 Ultra: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL 

• Galaxy S26+: https://www.samsung.com/ph/smartphones/galaxy-s26-ultra/buy/?modelCode=SM-S948BZVCPHL

• Galaxy S26: https://www.samsung.com/ph/smartphones/galaxy-s26/buy/?modelCode=SM-S942BZDQPHL

• Galaxy Buds4 Pro https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R640NZDAASA

• Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-pro/buy/?modelCode=SM-R540NZKAASA

For more information, follow @SamsungPH on Facebook, Twitter, and Instagram, or visit https://www.samsung.com/ph/

Laundry is set to become an intuitive, more seamless routine in your home with Samsung’s new line of washing machines. Designed to be a reliable investment for your home, these washing machines use advanced technology to lighten your load and give you peace of mind.

Samsung’s washing machines come with innovative features to automate your laundry routine and ensure a thorough, deep clean each cycle. These eliminate guesswork while minimizing waste, resulting in a more efficient laundry experience at home. 

Effortless Laundry with Powerful, All-in-One Combo

Laundry becomes easier and more efficient with Samsung’s Bespoke AI Washer Dryer Combo 10kg + 6kg, the perfect all-in-one solution for all your laundry needs. The washer dryer combo intelligently optimizes water and detergent levels for your specific load, ensuring your clothes are thoroughly washed with AI Wash. Its AI Ecobubble creates foam that quickly penetrates the fabric, powerfully cleaning your laundry even at lower temperatures. On Super Speed, your wash cycle ends in as quickly as 39 minutes.

Samsung’s AI washer dryer combo saves you time with its Flex Auto Dispense System, which dispenses the exact amount of detergent and softener you need for each wash. With AI Control, the machine offers personalized washing by remembering your habits, suggesting cycles, and displaying timely information about your laundry load. Hygiene Steam and Air Wash removes up to 99.9% of bacteria, keeping your clothes hygienically fresh constantly.

Beyond efficient washing, the machine also reduces environmental waste. It features a Less Microfiber Cycle, which works to make clothes shed less microplastics released into the drain water. This gives you a washing machine that is as tough on stains as it is kind to the environment. Plus, AI Energy Mode lets you effortlessly monitor and reduce your machine’s energy use, no matter how often you need to do the laundry. SmartThings integration makes managing your laundry easier than ever. You can seamlessly connect the washing machine to the app, and start monitoring your cycles and troubleshoot issues with ease. You can even check your energy usage in real-time, helping you optimize your experience from your smartphone. 

Heavy-Duty Performance for Fast, Efficient Wash

For households that require a washing machine with a higher capacity, Samsung’s 12kg Topload Washer delivers powerful and efficient cleaning, suitable for your needs.  It speeds up your laundry time with Super Speed, which finishes a wash in just 31 minutes, while also reducing your water usage by 20% using powerful water jets and faster spin speed. The Deep Softener feature adjusts the rinse settings of the machine to enhance the effect of your fabric softener, keeping your clothes smelling fresh and fragrant for a long time.

Meanwhile, the Topload Washer powers through a wash cycle in just 29 minutes. Both machines use Ecobubble to penetrate fabrics effectively, giving you a powerful and efficient wash while reducing your energy consumption. The Intensive Wash feature on both washing machines gives heavily soiled clothes the deep clean they need, deeply penetrating fabrics to remove stubborn stains. 

With Magic Filter, these topload machines keep unsightly speckles off your clothes and prevent your drainage from getting clogged. The machines come with a front and back mesh to effectively filter lint, fluff, and particles that come out of your laundry. Besides keeping your clothes looking pristine, the Magic Filter is easy to empty out, saving you time on clean up and maintenance.

To further keep your wash day free from disruptions, the topload washers use an advanced Adaptive Pressure technology to address unpredictable water flow. It instantly detects low water pressure and optimizes your wash cycle to keep running seamlessly and efficiently, thoroughly cleaning clothes regardless of external conditions while reducing water waste and preventing interrupted cycles.

Reliable Durability for Your Peace of Mind

Samsung washing machines are built to deliver a lasting performance. Its digital inverters are covered by extended protection, giving you true peace of mind knowing you can rely on your washing machines for years. 

This reliability is reinforced by Samsung Care+ Premium, which offers up to five years of warranty coverage and a range of certified expert services to ensure your household investments stay in top shape and your routines run smoothly.

Make Wash Days Easier with Samsung Washing Machines

Your wash days will be lighter with Samsung’s new topload and frontload washing machines. Pre-order yours today until March 31, 2026, and save up to 25% on the washing machine of your choice, plus bring home freebies, including a Solo Microwave** worth PHP 5,995 and a Samsung Care+ 1-year warranty worth PHP 5,995  on the Shop app or the Samsung Online Store.

For more information on Samsung’s latest line of washing machines, visit https://news.samsung.com/ph/. 

* Including a 1-year warranty from purchase

**Applicable to select models only

Now you see it, now you don’t. This isn’t some magic trick; you should be in control of what people see on your device. With the industry’s first built-in Privacy Display¹ on Galaxy S26 Ultra, you can decide when you want a clear view from all angles and when you want extra protection from prying eyes.

 

What is Privacy Display?

Privacy Display on Galaxy S26 Ultra is a new kind of personal protection built-into the device that allows you to adjust the visibility of content on your screen. When enabled, visuals are clear for the user while limiting what others can see when looking at the screen from the side — perfect when you’re traveling or in other public places.

 

Unlike aftermarket stick-on privacy screen covers, the Privacy Display on Galaxy S26 Ultra offers protection without compromising the viewing experience during everyday use.

 

How does Privacy Display work?

Millions worldwide suffer from sleep apnea, but 80% of sufferers¹ don’t even know they have it. This serious condition causes people to experience pauses in breathing while asleep — potentially disrupting oxygen supply, lowering sleep quality and leading to health complications including hypertension and stroke. Despite these risks, the disorder largely goes unnoticed because getting a diagnosis usually requires time-consuming and costly in-lab sleep studies.

To mark World Sleep Day 2026, a global study of Samsung Health users² is shedding new light on the true extent of sleep apnea and the disruptive impact it has on sleep. Aligned with this year’s World Sleep Day theme, “Sleep Well, Live Better,” Samsung Electronics is turning the invisible signs of the condition into actionable insights through the Galaxy Watch series, helping those affected improve their sleep habits and overall health.

How Does Sleep Apnea Impact Sleep?

The report found that 23% of study participants were at risk of sleep apnea.

“The microarousals and awakenings that follow breathing pauses fragment your sleep,” said behavioral sleep scientist Dr. Vanessa Hill. “Those occurrences can prevent the brain from staying in the rapid eye movement (REM) and deep sleep stages necessary for cognitive and physical restoration.”

The report showed these constant disruptions take a direct toll on sleep duration and quality, leading to:

• Reduced REM Sleep: Participants with moderate to severe sleep apnea indicators detected by Galaxy Watch got around four minutes less REM sleep, the phase where the brain processes emotions, consolidates memories and cements learning. Without enough of it, people can experience mood instability and memory problems, impacting performance at work and overall well-being.
• Less Deep Sleep: Sleep apnea also robs sufferers of deep sleep — approximately eight minutes less per night on average. This is the body’s critical physical restoration phase, where growth hormone is released, muscles are repaired and the immune system is activated. Losing deep sleep may leave people feeling physically exhausted, experiencing slower recovery times and getting sick more often.
• Frequent Nightly Awakenings: Participants with signs of sleep apnea also woke up more regularly during the night and stayed awake around four minutes longer. These interruptions derail the sleep cycle, locking people into lighter, less restorative stages and making next-day exhaustion inevitable, no matter how long they slept.
• Shorter Sleep Duration: Overall, people with a higher likelihood of sleep apnea averaged around 12 minutes less sleep. While this loss may seem minor, it can significantly impact sleep quality as sleep cycles become fragmented throughout the night.

Why It Matters: “Even a small loss in sleep duration is compounded by a larger loss of sleep quality,” said Dr. Hill. “This can be the difference between simply being ‘in bed’ and getting restorative rest, which could be why people feel so tired the next day.”

Dr. Hill also advocates a multidimensional approach to sleep health. “Sleep apnea affects many dimensions of sleep — duration, quality, sleep efficiency and even daytime fatigue,” she added. “Together, they help determine our health and functioning.”

With sleep apnea shown to impact multiple aspects of sleep and lead to other health complications, detection is an essential first step in the fight against the condition.

How Does Galaxy Watch Help Detect Signs of Moderate to Severe Sleep Apnea?

For years, sleep apnea has been difficult to detect due to the need for inconvenient hospital tests. However, Samsung offers at-home detection with a first-of-its-kind Sleep Apnea³ feature on Galaxy Watch.

• How It Works: Users simply track their sleep with a compatible Galaxy Watch⁴ for more than four hours on two nights within a ten-day period. Available through the Samsung Health Monitor app, the Sleep Apnea feature enables users to proactively spot signs of the condition. Initially launched in Korea, the feature has since received De Novo authorization from the U.S. Food and Drug Administration (FDA) and is now available in 78 markets⁵ worldwide and counting.
• The Technology: Leveraging Galaxy Watch’s BioActive Sensor, the feature tracks blood oxygen levels to determine when the user stops breathing (apnea) or experiences shallow breathing (hypopnea). Based on this data, the feature estimates the user’s Apnea-Hypopnea Index (AHI), which indicates the severity of obstructive sleep apnea (OSA).
• From Awareness to Action: By detecting signs of sleep apnea early, the feature provides the data needed for an informed consultation with a medical professional. In addition to tackling sleep apnea, Galaxy Watch can help users build habits for better holistic sleep health. Features include the Sleep Coaching program for detailed analysis and tips on how to improve sleep quality and Bedtime Guidance,⁶ which recommends optimal bedtimes to ensure consistent sleep.

“For years, the inconvenience of an in-lab clinical sleep study has been a barrier to diagnosing sleep apnea,” said Dr. Hill. “Wearable technology such as Galaxy Watch is a breakthrough because it democratizes that first step, allowing people to gather meaningful data from their own beds and providing a starting point for a conversation with a healthcare professional.”

Take Control of the Night

A good night’s sleep is the first step toward a healthier, more energized life, and Samsung is here to help guide users. Samsung’s ecosystem offers end-to-end care, from detecting signs of sleep apnea on Galaxy Watch to providing suggestions to seek professional advice.

Looking ahead, Samsung is constantly innovating and improving the Sleep Apnea feature to make it even more powerful with sharper insights. Prioritizing rest today can help unlock a healthier tomorrow.

1. “Obstructive Sleep Apnea National Indicator Report,” American Academy of Sleep Medicine (2023) ︎
2. Samsung Health users from the U.S., Korea, Brazil, Canada, Mexico, Russia, Chile, South Africa and the Philippines participated in the study from January to June 2025. ︎
3. The Sleep Apnea feature is an over-the-counter (OTC), software-only, mobile medical application operating on a compatible Samsung Galaxy Watch and Galaxy smartphone. It is intended for on-demand use. Users should not use this feature to replace traditional methods of diagnosis and treatment by a qualified clinician. The data provided by this device is also not intended to assist clinicians in diagnosing sleep disorders. For users over the age of 22 who have not been diagnosed with sleep apnea, the feature monitors for signs of moderate to severe obstructive sleep apnea (OSA). ︎
4. Availability may vary by market, carrier, model or paired smartphone. Available on the Galaxy Watch4 series and later models. The Galaxy Watch requires the Wear OS 5.0 version or later and must be paired with a Samsung Galaxy smartphone with Android 12.0 or later. ︎
5. Supported markets include Australia, Austria, Azerbaijan, Bahrain, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, Christmas Island, Cocos (Keeling) Islands, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Faroe Islands, Finland, France, Georgia, Germany, Greece, Guatemala, Hong Kong, Hungary, Iceland, Iraq, Ireland, Israel, Italy, Jordan, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mauritius, Mayotte, Mexico, Netherlands, Nicaragua, Norfolk Island, Norway, Oman, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Réunion, Slovakia, Slovenia, South Africa, Singapore, Spain, Sri Lanka, Sweden, Switzerland, Syria, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States, Venezuela, Vietnam and Yemen ︎
6. Bedtime Guidance is available on Android phone (Android 11 and above) and requires the Samsung Health app (v6.30.2 or later). Bedtime Guidance is based on three days of sleep analysis of the user’s circadian rhythm and sleep pressure. Intended for general wellness and fitness purposes only. The measurements are for personal reference only. Not intended for use in the detection, diagnosis or treatment of any medical condition or sleep disorder. Please consult a medical professional for advice. ︎

Today’s women often have to balance their ambitious career goals with the daily task of caring for their families and their home. Supporting women as they continue to break boundaries, Samsung eases the load of taking care of the household with smart, reliable companions built to simplify routines and keep homes running smoothly day after day.

Samsung home appliances are built with AI-powered features that reduce physical effort and mental load that come with everyday household chores. This frees up valuable time and mental space, giving women greater freedom, comfort, and peace of mind at home. With SmartThings connectivity, these digital appliances automate tasks and let homeowners manage their homes more efficiently, allowing women to spend less time worrying about running the household and more time focusing on the things that truly matter.

Simpler, Smarter Kitchen Experience

Most daily routines involve planning and preparing meals in the kitchen. Samsung’s line of smart kitchen appliances helps simplify these moments, so you can spend less time planning and preparing meals and more time doing things you’re passionate about. 

Besides keeping your food items fresh, the Bespoke AI Side-by-Side Refrigerator Family Hub 20.9 cu.ft helps to ease your daily meal preparation with its built-in Family Hub display, which features a Daily Board and Planner to help you plan meals ahead or keep track of the ingredients in your refrigerator. When you need ideas for a quick yet healthy meal, you can play a cooking video you found online or access recipe recommendations based on already available ingredients in the refrigerator via the Family Hub screen. 

Cooking takes less time with the Samsung Smart Oven, designed to bring flexibility and convenience to the kitchen. Aside from looking stylish on the countertop, the 4-in-1 smart oven comes with multiple cooking functions, so you can grill, roast, reheat, or air fry your meals on only one device. The smart oven’s interior is made with ceramic enamel, which resists stains and bacteria and allows spills and grease to be wiped away easily. This not only keeps your smart oven looking pristine despite heavy use, it also gets you in and out of the kitchen quickly.

Fast and Effortless Laundry Days

For most women, their wardrobe is essential to help them feel more comfortable and confident daily. Samsung’s garment care and laundry innovations help women keep their clothes pristine without taking up too much time and effort. 

The Bespoke AI Front Load Washer and Dryer reduces the mental and physical load that every laundry day brings, handling the entire cycle from start to finish. The machine’s AI Wash feature takes the guesswork out of the washing process. It detects the fabric type and soil level of your clothes and adjusts your wash settings accordingly, delivering a thorough, yet gentle clean every time. 

On Super Speed, a full wash and dry cycle can be completed in as fast as 98 minutes. No matter how many clothes end up in the wash — from work outfits and school uniforms, to activewear after a hectic day — you can feel at ease knowing that your clothes will always be ready when you need them with your Samsung washer and dryer.

Seamless Home Management in Minutes

Samsung home appliances are designed to make life simpler, not more complicated. This includes setting up your home appliances on the SmartThings app. To save you even more time on managing your household devices, you can connect your appliances to the SmartThings app in three easy steps. 

First, download and open the app on your smartphone. Sign in to your Samsung account, and tap the “Add” icon or the plus sign on your dashboard and select the device you want to add. You can either search for your appliance’s category or scan the QR code on your Samsung device. Once your appliance is detected, simply follow the instructions on the screen to complete the pairing. To tailor your experience and make it more intuitive, you can rename your Samsung appliances and assign them to specific rooms through the app. 

This seamless setup ensures your home is ready to support your daily needs, leaving you with more time to spend on what matters.

Build the Home You Deserve with Samsung

Samsung home appliances are purposefully designed to help you balance your many roles with style and confidence. Create a home that fulfills your needs with Samsung home appliances and get up to 26% off on smart home appliances today. Promo runs until March 31, 2026.

Protect your premium household investments with Samsung Care+ Premium, available as an add-on purchase exclusively on the Shop app or the Samsung Online Store. Avail extended warranty coverage of up to 5 years* and certified expert services for home appliances, for as low as PHP 2,199.

For more information on Samsung digital appliances and Samsung Care+ Premium, visit https://news.samsung.com/ph/. 

* Including a 1-year warranty from purchase