Galaxy Manila Marathon 42KM runners navigate the EDSA route, pushing through the midnight course with focus and endurance. Shot on the Samsung Galaxy S26 Ultra by Team Galaxy and photographer Jilson Tiu.

Every marathon is measured in kilometers, but the moments that stay with runners long after the finish line are often the ones in between. For one historic first, EDSA was transformed from Metro Manila’s busiest highway into a landmark marathon route, as 25,000 runners came together for the Galaxy Manila Marathon 2026.

Held on June 12 to 13, 2026, the Galaxy Manila Marathon marked a historic first for Philippine running with the first-ever full marathon route traversing EDSA end-to-end. Through its partnership with RUNRIO and SM Supermalls, Samsung helped champion a milestone that brought together thousands of runners through endurance, personal achievement, and community.

Marathoners make their way through the EDSA-Ayala underpass along the historic route, sustaining rhythm through a continuous stretch of the course. Photo captured using the Samsung Galaxy S26 Ultra by Team Galaxy and photographer Jilson Tiu.

In celebration of Philippine Independence Day, the event brought together elite athletes, fitness enthusiasts, first-time runners, families, and communities across 5KM, 10KM, 21KM, and 42KM race categories. The full marathon began late June 12, guiding runners along a historic route that reimagines one of the country’s most recognizable roads as a space for movement and collective achievement.

Capturing this momentous transformation was photographer Jilson Tiu, who documented the Galaxy Manila Marathon using the Galaxy S26 Ultra. His photographs chronicle a rare shift of EDSA, revealing a city in motion where runners, supporters, and the urban landscape converge around a common purpose. Throughout the course, the Galaxy S26 Ultra enabled Jilson to capture the scale, energy, and emotion of a marathon that redefined how EDSA is experienced.

Samsung Electronics Philippines Mobile Experience (MX) Head Kristine Go shared talks about the brand’s continued commitment to wellness with Samsung’s Galaxy ecosystem.

“The Galaxy Manila Marathon is a strong expression of Samsung’s vision for connected wellness, where technology and lifestyle intersect to inspire healthier, more intentional living. This year reflects a growing community that values progress, resilience, and deeper connections,” Samsung Electronics Philippines Mobile Experience (MX) Head Kristine Go shared.

“Through Samsung’s Galaxy ecosystem, we aim to enable more seamless wellness journeys that extend beyond race day, supporting how people move, recover, and live with greater purpose every day,” Go emphasized.

What unfolded was more than a race; it reflected how running in the Philippines has evolved into a more empowered, community-driven pursuit of wellness, where health is seen not just as a goal, but as a lifelong journey shaped by consistency, mindset, and memorable experiences rather than distance and speed.

A Growing Movement for Connected Wellness

Powered by Samsung’s latest Galaxy Watch innovations, Samsung showcased how connected technology can support healthier lifestyles at the Galaxy Manila Marathon 2026. Featured at the event were the Galaxy Watch8, Galaxy Watch8 Classic, and Galaxy Watch Ultra, showcasing Samsung’s latest approach to fitness, recovery, and everyday wellness.

Beyond performance metrics, the Galaxy Watch8 delivers adaptive coaching through Running Coach, offering tailored training and real-time guidance based on individual fitness levels. This supports users to prepare more effectively for goals ranging from their first 5KM to a full marathon. 

Key wellness features such as Energy Score provide a snapshot of physical and mental readiness, helping users better understand when to push forward or prioritize recovery. Meanwhile, advanced BioActive Sensor technology and Antioxidant Index offer deeper health insights beyond traditional fitness data. Together with the broader Galaxy ecosystem, Samsung continues to empower users to train smarter, recover better, and cultivate healthier habits that extend far beyond race day.

Powered by Community, Inspired by Progress

With the success of the Galaxy Manila Marathon, Samsung continues to strengthen its commitment to connected wellness in the Philippines. The Run with Galaxy initiative brings Filipinos together through shared experiences rooted in movement, community, and wellbeing.

Supported by the Department of Tourism (DOT), the marathon series features routes certified by the World Athletics and the Association of International Marathons and Distance Races (AIMS), and sanctioned by the Philippine Athletics Track and Field Association (PATAFA), reflecting Samsung’s continued focus on delivering meaningful experiences at scale.

Ready for your next race-day goal? Whether you are training for your first 5KM or chasing a new marathon personal best, Galaxy wearables are designed to support every step of the journey.  For a limited time, enjoy up to 40% savings on select Galaxy wearables. Get the Galaxy Watch8 (40mm) for as low as ₱8,396 (from ₱20,990), the Galaxy Watch8 (44mm) for ₱9,196 (from ₱22,990), the Galaxy Watch8 Classic (46mm) for ₱11,996 (from ₱29,990), and the Galaxy Watch Ultra for ₱16,396 (from ₱40,990). Those looking for an everyday fitness companion can also enjoy the Galaxy Fit3 for just ₱1,396 (from ₱3,490).

DTI Fair Trade Permit No. FTEB-257872 Series of 2026

Last July 17 at BSK in Mandaluyong, Samsung unveiled its newest Vision AI TV lineup and highlighted how today’s televisions have evolved beyond traditional viewing devices into versatile companions for gaming, fitness, sports, movies, music, and everyday living.

With Filipinos increasingly using their TVs for more than just watching content, Samsung designed its latest innovations to effortlessly support diverse interests through advanced display technology and the remarkable intelligence of Vision AI Companion.

“Today’s consumers expect their TVs to do more than simply display content,” Samsung Head of VD Business Chris Almazan shared during the event. “They want experiences that adapt to their interests, simplify everyday tasks, and make entertainment more immersive. Vision AI was built to deliver exactly that.”

Play Your Way with Vision AI

The event transformed Samsung’s latest displays into interactive playgrounds where guests experienced firsthand how Vision AI enhances the things they love most.

At the “Shoot Your Shot” zone, sports and gaming enthusiasts competed in 1-on-1 basketball shoot out match on the Samsung OLED Vision AI TV. The display’s vibrant colors, deep contrast, and fast refresh rate showcased how Samsung OLED technology delivers immersive gameplay that keeps up with every fast-paced moment.

Fitness enthusiasts explored the “Break a Sweat” zone, featuring the Samsung Neo QLED Vision AI TV. Here, guests experienced the seamless connection between a Galaxy Watch and Samsung TV through SmartThings, demonstrating how Samsung’s connected ecosystem helps users monitor workouts and follow fitness routines from the comfort of their homes. 

Movie and television fans gathered at the “Fill in the Blanks” zone, powered by the newest Samsung Mini LED Vision AI TV. Through a game featuring iconic movie and television quotes, participants experienced cinematic picture quality that brought scenes to life with remarkable brightness, detail, and realism.

Meanwhile, the excitement surrounding Formula 1 and global motorsports came to life at the “Race to Glory” challenge featuring the Samsung Odyssey OLED monitor. Guests tested their racing instincts in a racing simulator setup by Apex Racing Philippines, as they experience every turn, acceleration, and overtake through the monitor’s stunning OLED visuals and ultra-responsive performance. The activity showcased how Samsung Odyssey OLED delivers the speed, precision, and immersion that racing fans crave.

The competition culminated in a team trivia showdown featuring top performers from each activity zone. Built around key passion points—from gaming and sports to AI—each trivia round turned familiar content into real-time challenges that highlight how Vision AI enhances clarity, motion, and viewing intelligence.

Extraordinary Performance in the Smallest Details

The event also spotlighted Samsung’s latest display innovations, including its industry-leading Micro RGB and Mini LED televisions.

Samsung demonstrated how extraordinary display performance lies in the smallest details. Building on its legacy as the innovator behind Real Quantum Dot Technology on QLED TVs, Samsung’s newest display technologies unlock lifelike visuals with unprecedented depth, color accuracy, and vibrancy.

Beyond picture quality, Samsung Vision AI TVs are powered by Vision AI Companion, transforming televisions into intuitive everyday assistants that bring answers, ideas, and entertainment directly into the home.

As the global no. 1 TV brand of 20 years and no. 1 soundbar brand of 12 years, Samsung continues to redefine what a TV can do through supersized displays and above standard screen resolution. 

Samsung also ensures consumers get the most from their Vision AI TVs with free access to unlimited entertainment through Samsung TV Plus and up to seven years of operating system upgrades.

The evening concluded with a special performance by The Itchyworms, capping off a celebration of technology, entertainment, and the passions that bring people together.

Through Vision AI, Samsung is proving that the future of television is not just passively watching screens—it is creating smarter, more personalized experiences that help people enjoy more of what they love.

Purchase the right Vision AI TV for your passions today. Go to https://www.samsung.com/ph/tvs/all-tvs/ or visit any of Samsung’s authorized dealers nationwide.

Almost six months in, and your best moves are still ahead. This June, elevate your daily routine with exclusive, limited-time offers on the advanced Galaxy S26, Galaxy S26+, Galaxy S26 Ultra, the versatile Galaxy Z Fold7 and Galaxy Z Flip7, and the dependable Galaxy S25, Galaxy S25+, Galaxy S25 Ultra before these exclusive deals slip away! 

If you’ve been waiting for a sign to finally upgrade, this is your moment—these exclusive trade-in deals and limited-time offers run only until June 30.

An Ultra Upgrade for Those Who Know Their Galaxy Best 

The latest Galaxy S26 Ultra takes everything you love to a more intuitive Galaxy AI.

The new Now Nudge intelligently anticipates your daily routine, serving up helpful, contextual reminders when they matter most. Taking this excitement further is the world’s first-ever Privacy Display dynamically shielding your screen from wandering eyes wherever you are. If you have trusted Galaxy to power you for years, the Galaxy S26 Ultra is the ultimate version of the experience you must get.

Where Style Flips and Productivity Unfolds

For anyone who values style and appreciates an elevated form factor, take the leap into the foldable future right now. Get up to ₱6,000 off the Galaxy Z Fold7 and Galaxy Z Flip7 when you purchase at any Samsung Authorized Store, or leverage the Trade-In Promo to get up to 46% off the powerhouse Galaxy Z Fold7 just by trading in your old device.

Unfold the sleek Galaxy Z Fold7 into an immersive 8-inch workspace. Optimized for seamless side-by-side multitasking, it lets you work efficiently on the go without sacrificing efficiency. Meanwhile, the pocket sized Galaxy Z Flip7 unfolds into a versatile FlexWindow that comes with a FlexCam, allowing you to capture stunning, hands-free content in creative angles.

A Smarter You Made Seamless

For those who rely on performance-driven devices, the Galaxy S25 Ultra, Galaxy S25, and Galaxy S25 FE continues to be an incredibly smart, value-packed choice. Trade in your current phone and enjoy up to 47% off your new Galaxy S25 series or secure a free double storage upgrade with additional discount worth up to ₱16,000 off, giving you all the space you need for the rest of the year.

The Galaxy S25 Ultra makes every task easy with a multimodal AI agent that adapts to your daily habits. When it’s time to play, the Snapdragon® 8 Elite platform and a 40% larger vapor chamber deliver hyper-realistic, lag-free gaming even under pressure. Ready for the Galaxy flagship experience? The Galaxy S25 FE blends premium performance with a balanced price. Immerse yourself in an ultra-smooth display, and capture life’s best moments in brilliant clarity—day or night—with an upgraded 12MP front camera and enhanced Nightography.

A New Reset Deserves a Galaxy Upgrade

Effortlessly sync your daily routine by maximizing mid-year rewards for a Galaxy Ecosystem with exclusive add-ons and flexible payment options. Enjoy up to 30% off when you pair your upgrade with a Galaxy Watch and Galaxy Buds, pocketing massive savings worth up to ₱12,000. Get an additional up to 11% off on your brand-new device alongside seamless 0% interest installment plans for up to 24 months using participating credit cards at select channels.

Your Final Sign to Upgrade is Here

Take the chance to elevate your lifestyle. Choose the peak performance of the latest Galaxy S26, Galaxy S26+, Galaxy S26 Ultra, the heightened productivity and style of the Galaxy Z Fold7 and Galaxy Z Flip7, or the proven value of the highly capable Galaxy S25 Galaxy S25, Galaxy S25+, Galaxy S25 Ultra. 

Head to your nearest authorized Samsung store today, or stay updated on the latest promos and deals by visiting the official Samsung website at news.samsung.com/ph before the June 30 deadline passes!

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DTI Permit No. FTEB-252725 Series of 2026

MANILA, Philippines (June 9, 2026) – In today’s world, we have more ways than ever to access our favorite content. Everyday, we can watch a show during a commute or follow sports highlights on social media. But while portable devices undeniably offer convenience for on-the-go consumption, 20-year global No. 1 TV brand Samsung argues that televisions continue to own the depth of viewing experience.

“In recent years, we have seen a transformation in how people consume content with a rise in preference for convenient, short-form entertainment,” said Samsung Philippines Head of Audio and Video Chris Almazan. “But when we want to be fully immersed in our passions, whether it’s a favorite film, sport, or game, people naturally gravitate toward the biggest and most capable screen in the home — which remains to be the TV.”

With its latest lineup of Vision AI TVs, Samsung proves that some experiences are better with a bigger screen.

Scaling Your Passions Requires Bigger Screens

According to Samsung, televisions are among the most accessible ways for people to nurture their passions. “Display innovation has always been about helping consumers connect more deeply with the things they love,” argued Almazan. This is the guiding principle for the new Samsung Vision AI TVs. “Whether it’s watching a blockbuster film, cheering for their team, or diving into virtual realms, we wanted to make every experience more meaningful through monumental scale and innovative display technology,” he explained.

The new Micro RGB Vision AI TV introduces a breakthrough display architecture that produces richer colors with greater accuracy and breathtaking vibrance. This allows viewers to experience every frame exactly how they are intended, delivering remarkable cinematic depth and nuance like only televisions can. The Samsung TV Plus app enriches the viewing experience, offering instant access to hundreds of live channels and thousands of on-demand titles at no additional cost. “We want Samsung TVs to allow people to spend less time searching and more time exploring new interests without barriers,” shared Almazan.

Meanwhile, the Mini LED Vision AI TV immerses audiences deeper into their passions through AI-enhanced processing and precise light control. The Neo QLED Vision AI TVs support multitasking and connected living with premium visuals and intelligent features, making balancing everyday entertainment with everyday productivity more seamless. Viewers gain competitive gaming edge and more immersive entertainment with the Samsung OLED Vision AI TV’s ultra-fast responsiveness and exceptional audiovisual quality.

Almazan asserted, “When people are pursuing their passions, they want an experience that draws them in completely. That’s where television continues to excel as it gives people the space to engage with what they love on a scale that feels more impactful and memorable.”

Vision AI Companion Takes You Beyond Passive Viewing

Today’s consumers demand more out of their TVs. Aside from massive scale and advanced audio and display, Samsung finds that TVs have to adapt to the lifestyles of modern households. Through Vision AI Companion, Samsung transforms televisions into intuitive companions, capable of understanding user preferences, anticipating needs, and delivering more personalized experiences. Leveraging advanced natural language processing, users can converse with their TV to seek real-time recommendations or instantly pull up information they need.

“Samsung envisions the TV as a highly intelligent companion that actively enhances daily living,” noted Almazan. “By integrating Vision AI Companion to Samsung TVs, we want to eliminate friction from the viewing experience and empower your TVs to do more. With TVs that effortlessly adapt to user habits, they can maximize and personalize their entertainment experience in a way that only televisions can.”

Managing Your Home is Safer and More Efficient with SmartThings

Aside from seamless viewing experiences, Samsung also empowers homes with effortless connectivity through TVs, evolving the television into a central hub that assists users as they orchestrate the rhythm of their home. “The TV occupies a unique place within the home. It’s often the largest, most visible screen in the household and where families naturally gather. This makes it the ideal place to connect and manage the broader smart home experience,” said Almazan.

SmartThings integration allows Samsung TVs to connect devices through one intuitive interface. From managing and monitoring connected appliances to managing energy consumption, Samsung TVs put users in full control of their daily routines.

The Head of VD at Samsung further stated, “The goal is to have Samsung televisions actively support a smarter, more efficient household. When you can manage your smart devices through the TV, it becomes an irreplaceable tool for modern living.” By reducing complexity and bringing information together in one place, Samsung televisions help people spend more time enjoying what matters the most.

With more homes adapting smart, connected devices, robust security becomes even more important. Samsung recognizes that consumers expect their connected devices to perform seamlessly, while also protecting their personal data and information. “We built the Samsung Knox Security directly into the television experience. It operates to help safeguard personal data, protect connected devices, and defend against potential threats through continuous monitoring and software protection,” explained Almazan.

He added, “Samsung believes that consumers shouldn’t have to choose between convenience and security. With televisions becoming increasingly integrated into daily life, security must be embedded into the experience from the very beginning.”

By providing robust security alongside premium entertainment experiences, Samsung aims to ensure that the television remains the biggest and most trusted screen in the home.

The Best TVs are Built for the Long Run

In many households, televisions are among one of the longest-lasting technology investments people make. For Samsung, this longevity is supported by durable hardware and continuous software innovation.

Powered by One UI Tizen, the new Samsung Vision AI TVs guarantee up to 7 years of OS upgrades. “We want to ensure that Samsung televisions continue to deliver value by adapting and evolving for years to come,” said Almazan. Through this, new features and improvements can be introduced over time, helping users stay up to date without constantly upgrading devices.

“Consumers deserve technology that grows with them, adapts to their needs, and keeps pace with innovation,” he stated. This approach reflects Samsung’s commitment to pushing innovation designed for long-term value.

For all the technological advancements shaping today’s televisions, Samsung finds that the most important role of the TV remains unchanged.

“TVs continue to bring families and communities together, from watching movies and catching the most exciting live sporting events, to taking on new virtual worlds and discovering stories that inspire them,” Almazan shared. “In a world increasingly defined by individual screens and fragmented attention, televisions continue to create moments of shared experience.”

He added, “Technology will continue to evolve, but the human desire for meaningful experiences remains constant. Samsung’s goal is to create TVs that make those experiences richer, more immersive, and more memorable than ever. That’s why televisions continue to matter, and why we believe its best days are yet to come.”

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/.

Samsung Electronics today announced a major update to the Samsung Health app, transforming the upcoming Galaxy Watch into a proactive, intelligent health partner. Starting June 8, Samsung will begin rolling out the app update to showcase the key health features included in the upcoming Galaxy Watch. The update¹ makes daily health management effortless by translating complex biometric data — from overnight sleep to daily activity — into simple, actionable guidance.

“Samsung Health is evolving to connect health data measured by Galaxy Watch with AI-based insights, enabling users to understand their physical and mental condition more easily and intuitively,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “Samsung Electronics will continue to expand proactive and personalized health management experiences based on the connected Galaxy ecosystem and digital health innovations.”

This advancement is a key milestone in Samsung’s overarching vision for a truly AI-powered health platform designed to help users stay ahead of their health. The newly announced health features will first be available on the upcoming Galaxy Watch.

Features Transforming Galaxy Watch into an Intelligent Health Partner

The Samsung Health update comes with the following features:

• Vitals: A Better Understanding of the Body’s Signals — Previously, Samsung Health monitored specific health metrics to help measure users’ daily Energy Score. Now, Samsung Health is taking this a step further. When users wake up, the new Vitals feature analyzes five key overnight bio-signals — heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen — against their true resting baseline. It sends notifications only when it detects meaningful deviations, helping users determine if they need more rest or are fighting an illness, without causing alert fatigue.

• Heart Health Score: Improved Long-Term Wellness — Last year, Samsung introduced Vascular Load to help users monitor vascular stress and adopt a more holistic approach to health. Today, that vision evolves into the Heart Health Score. This single daily metric takes the insights previously found in Vascular Load — such as sleep, stress and activity — and combines them with body composition data. The result is a unified score that clearly identifies the habits impacting users’ long-term well-being, giving them immediate clarity on their heart health.

• Daily Cardio Load: Smarter Cardiovascular Training — When users are deciding how hard to push during aerobic exercise, Daily Cardio Load measures accumulated cardiovascular strain. By calculating daily load and maximum training capacity, it recommends optimal training targets and rest times to ensure users reach their goals without risking burnout or injury.

• Fitness Index: Seamless Progress Tracking — The Fitness Index ensures exercise routines are working by analyzing metrics like heart rate, VO₂ max (a key measure of aerobic fitness) and daily steps against users’ peers. By clearly identifying individual physical strengths and weaknesses, it delivers tailored content and personalized goals so users can make continuous, targeted improvements

New Samsung Health Design for a Simplified, Personal Experience

To make these proactive insights easy to find, Samsung Health introduces a streamlined layout organized into five core pillars: Sleep, Activity, Nutrition, Mindfulness and Vitals. Within the Home screen, users can now easily access their daily wellness tips alongside their AI-powered Energy Score. This centralized view removes guesswork from health management, allowing users to quickly understand how different aspects of their routine interconnect at a single glance.

Upgraded Capabilities for Proactive Wellness

Samsung Health is also significantly advancing the core features users already rely on, delivering deeper personalization with greater precision. As users navigate their day, Antioxidant Index now provides an even clearer roadmap of their nutritional intake. With new trend charts and daily history logs, it visually connects users’ dietary choices to physical responses over time. Behind the scenes, the AGEs index has been enhanced to quietly work in the background, capturing automatic overnight measurements to build a long-term picture of how lifestyle choices accumulate in users’ bodies. This helps users uncover health insights that truly matter for their well-being.

Comprehensive wellness extends to external environments, as well, with Samsung offering a brand-new Hearing Health feature that integrates seamlessly across the Galaxy ecosystem. By monitoring surrounding ambient noise through Galaxy Watch, it delivers personalized analytics to help protect the user’s ears — whether they are on a loud commute or dialing up the music during a workout.

Together, these advanced refinements and new ecosystem-connected features turn everyday data into simple, practical guidance, setting the perfect stage for the future of Samsung Health.

A Seamlessly Connected Health Ecosystem

Samsung’s expansive ecosystem unlocks the true power of these new features, seamlessly managing health across users’ Galaxy mobile phones and connected devices. This frictionless integration ensures that personalized insights are always accessible, providing a unified view of user well-being. These advancements offer a glimpse into the future of Samsung Health — a future that will be fully realized with the launch of Samsung’s next generation of Galaxy Watches, engineered to bring this proactive intelligence to life like never before.

1 New health features are for wellness only, not for the diagnosis or treatment of any medical condition. If concerned about health, be sure to see a medical professional. Available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Certain features may require user activity and data accumulation over time to enable personalized results. Feature availability, supported devices and rollout timing may vary by market, model and other factors and are subject to change. ︎

Summer is getting an awesome upgrade as Samsung is officially leveling up with the Galaxy A-Team by introducing four trailblazers who embody the Gen Z spirit. Joining the group are versatile lead Ashtine Olviga, new Gen Z icon Caprice Cayetano, chart-topping musical artist Maki, and screen favorite Will Ashley.

More than just ambassadors, they represent the diverse facets of a generation that refuses to be put in a box. This new squad is here to show you how to step up your A-game with the Galaxy A57 5G | A37 5G and finally start living the dream life you have bookmarked.

Ashtine: The Multi-Hyphenate Muse

For Ashtine Olviga, life needs harmony between the spotlight and behind-the screen brilliance. Whether she is prepping for a new role on set or recording her latest track, the Galaxy A57 5G | A37 5G’s 50MP Wide Camera is there to document her journey as a rising singer-actress. But even a multi-hyphenate needs a reset; during her breaks, Ashtine relies on her device to play harder and smoother with its 120HZ refresh rate, diving into her favorite mobile games to recharge before the next take.

Ashtine says, “I love how my Galaxy A57 5G actually helps me in my work and more, like when I’m on break, I can use it to take good videos for my feed or play a quick round before stepping back in the shoot.” By stepping up her A-game, she shows that being intentionally awesome means having a phone that can transition seamlessly from a professional creative tool to a high-performance gaming powerhouse.

Caprice: The Spark of Spontaneity

As the recent big winner of a reality TV show, Caprice Cayetano represents the unfiltered energy of Gen Z. Now that she is always on the move, from winning reality TV to preparing for her new show  and endorsements, she uses the Galaxy A57 5G | A37 5G to explore more and capture spontaneous joy as it happens. Circle to Search with Google helps her search outfit ideas or finding the new song title she just listened to.

“I’m usually always on the go, para sa shoots man yan, content, or kahit everyday moments [be it on shoots, content, or everyday moments], so having a phone that can keep up really helps. With the Galaxy A57 5G | A37 5G, it’s easier for me to create and capture things anytime, lalo na [especially] during travel or spontaneous moments. It lets me stay creative while still enjoying what I’m doing,” Caprice shares. She embodies what it means to be intentionally awesome, and that is taking every opportunity to explore her world and sharing those authentic, unscripted moments with her community.

Maki: Stepping Up the Soundtrack of Life

For hitmaker Maki, inspiration does not wait for a studio session. Whether he is capturing a melody for a new hit or performing live for his world tour, he uses the Galaxy A57 5G | A37 5G to document his journey in high definition, especially with the improved Nightography.

Maki says, “I’m amazed it can still take good videos in low light, such as how recording studios are lit. And I still get to take sharp photos, even when moving around. It’s great for filming content and I love how it actually matches my aesthetic and style.” By stepping up his A-game, Maki shows that with the right tools, you can turn your creative passion into the soundtrack of a generation.

Will: Redefining the Gen Z Hustle

As a seasoned actor and the “Nation’s Son”, Will Ashley knows that a dream life requires a device that works as hard as he does. From long days on set to late-night events, he relies on the Galaxy A57 5G | A37 5G to explore more and play harder without missing a beat. Thanks to the improved performance and larger cooling chamber, gaming stays chill even for long hours.

For Will, being intentionally awesome means having a phone that’s fast, reliable, and has a solid camera that helps him stay in the flow and focus on what matters. As Will notes, “For me, stepping up isn’t always big—it’s in the small improvements. And if a device can make things smoother and help me express myself better, then that’s already a step forward.”

Get ready to be on top of your A-Game

With the latest Galaxy A57 5G | A37 5G, the tools to explore more, play harder, and be intentionally awesome are officially in your hands. From capturing viral hits to documenting raw, unfiltered moments, your ‘someday’ starts now.

Step up your A-Game like the #GalaxyATeam! The Galaxy A57 5G is available for as low as P28,990 while the Galaxy A37 5G can be yours for as low as P25,990. If you buy until June 30, 2026, you will get a free travel adapter (worth P1,190) and phone case (worth P990), alongside two-year Samsung Care+ warranty. You can also get the 256GB variant at an additional P1,500 off! That’s up to P5,170 worth of savings. Additionally, you can enjoy up to 40% off on select Galaxy wearables when you buy it with these phones.

Check them out in these links:

Galaxy A57 5G: http://smsng.co/GalaxyA57-PR 

Galaxy A37 5G: http://smsng.co/GalaxyA37-PR 

If you are looking for a more accessible option, there is also the Galaxy A07 5G, available for as low as P8,290.

For more information, visit samsung.com.ph or Samsung Philippines Newsroom. Stay tuned for more awesome adventures of #TeamGalaxy through Samsung Philippines’ social media pages.

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Now in its third year supporting the Galaxy Manila Marathon, Samsung continues to strengthen its commitment to a community driven not only by performance, but by progress, connection, and healthier everyday habits. Set to take place in celebration of Philippine Independence, the Galaxy Manila Marathon champions the Filipino spirit of resilience, grit, perseverance, and the freedom to move forward at one’s own pace. Building on this spirit of connection and everyday wellness, Samsung’s “Run with Galaxy” initiative showcases a seamlessly connected ecosystem designed to support every wellness experience. 

This year’s event also ushers in a landmark partnership with SM Supermalls and RUNRIO through the Galaxy Manila Marathon to key cities across the country, including Clark, Cebu, Iloilo, Davao, and Cagayan de Oro. Supported by the Department of Tourism (DOT), all routes under the series are certified by the World Athletics and Association of International Marathons and Distance Races (AIMS), and sanctioned by the Philippine Athletics Track and Field Association (PATAFA).

From training to recovery, stay in tune with the Galaxy Watch8 series

At the center of this ecosystem are the Galaxy Watch8, Galaxy Watch8 Classic, and Galaxy Watch Ultra, designed to deliver meaningful performance insights through Samsung Health. From pacing and endurance to recovery and overall wellness, runners are equipped with a clearer understanding of how they move and how to improve over time.

With Running Coach delivering personalized training plans and real-time guidance tailored to fitness level, and Energy Score offering a daily read on physical and mental readiness, each run becomes more intentional. Meanwhile, advanced sleep tools like Bedtime Guidance and Vascular Load also support recovery by optimizing rest and tracking overnight strain, so recovery is just as informed as training; because the best performance plans are not based on guesswork, they are built, one data point at a time.

Even Ugandan world champion and Team Galaxy athlete Jacob Kiplimo, who recently finished third at the London Marathon with an extraordinary time of 2:00:09, has spoken about the value of objective performance analysis in helping athletes understand their limits and refine future goals. That same mindset powers Samsung’s approach to connected fitness: technology that not only records performance, but helps shape it.

In sync with your stride, in frame from start to finish

Completing that experience is the Galaxy Buds4 series, designed to keep runners locked into every stride. With immersive Hi-Fi sounds, Adaptive Noise Cancellation, and real-time Ambient Sound control, it tunes out distraction when focus matters and lets the world back in when safety calls. Whether it is an easy recovery jog, an all-out tempo session, or voice-guided cues through Samsung Health, the Galaxy Buds4 series stay seamlessly in sync with every pace, turning each session into a fully immersive, uninterrupted flow.

And because every milestone deserves to be captured as vividly as it felt, the Galaxy S26 Ultra turns race-day moments into lasting highlights. Equipped with a pro-grade camera system, enhanced Nightography, advanced stabilization and Horizontal Lock, and AI-powered image processing, it captures everything from early-morning runs to finish-line victories in stunning detail. Whether it is motion shots on the move or post-run selfies, every frame comes out sharp, cinematic, and ready to share before the cooldown even begins.

Together, the Galaxy ecosystem transforms every run into a more connected and intelligent wellness journey. From training to recovery to race-day memories, every step is supported, understood, and elevated.

Take your place at the starting line and run every mile with intention on June 13, 2026! For more information on the Galaxy Manila Marathon, visit the Galaxy Manila Marathon official site and be part of the Run with Galaxy movement. The 21KM category is officially sold out, with over 9,000 runners securing their slots, making it one of the largest 21KM race categories in the Philippines. Meanwhile, registration for the 10KM and 5KM categories is still open, with slots filling fast. Secure your place now!

The 2026 Samsung Vision AI TVs are designed to elevate Filipinos’ passions at home with AI-powered features and cutting-edge display technology, including the world’s first Micro RGB TV, which delivers the most accurate color expression.

MANILA, Philippines (May 21, 2026) – Global No. 1 TV and soundbar brand Samsung continues to make home entertainment better in every way as it introduces its newest lineup of Vision AI TVs and sound devices. Among the lineup are the Micro RGB and Mini LED TVs, built to help more Filipinos experience their passions more fully right in the comfort of their home.

Starting May 25, you can save up to PHP 86,999 and avail exclusive offers on the new Samsung Vision AI TVs. Get a free monitor worth PHP 32,999 and a free soundbar worth PHP 86,999 with every Micro RGB, Neo QLED, and Samsung OLED Vision AI TV. Plus, enjoy a free Installation and VIP Product Assistance service worth up to PHP 10,000.

Grow Your Passions with Vision AI Companion

Vision AI Companion sets the new Samsung TVs apart. With advanced natural language understanding, it allows you to interact with your TV more conversationally. You can ask for real-time recommendations or pull up cast information while watching a TV series or a movie, or ask for the current stats of your favorite player in the middle of a live broadcast.

AI Football Mode makes football viewing even better by applying picture and sound settings, designed to make you feel like you’re in the pitch. This AI-driven optimization delivers richer colors, dynamic contrast, with crystal-clear audio — allowing you to track rapid passes and feel the roar of the stadium crowd right in your living room.

From left, Samsung Philippines Product Marketing Manager for Display Robert Centena; Business Director for Video and Display (VD) TS Lee; Head of VD Chris Almazan; Product Marketing Head for VD Mahir Al-Rubah; with Product Marketing Managers for TV Ron Matas and Andrea Borbe, unveil Samsung’s new range of Vision AI TVs headlined by the industry’s first Micro RGB TV.

The Micro RGB Vision AI TV Brings a New Dimension of Detail

Samsung’s newest Vision AI TVs are pushing display innovation further, proving that bigger moments start with something small. Leading the lineup is the industry’s first Micro RGB Vision AI TV, which introduces a breathtaking new world of ultra-wide colors. It uses microscopic backlights working together to produce a wider color range, brighter images and more accurate hues across the screen without color bleeding. This renders sweeping landscapes and moody cinematography with lifelike accuracy.

The Micro RGB Vision AI TV runs on Samsung’s most powerful processor, the Micro RGB AI Engine Pro. This enables 4K upscaling, color enhancement, and sound optimization all at once — pulling you deeper into every scene or every intense moment of a live match. To complement this, the Micro RGB Precision Color 100 refines every shade on screen, making colors appear more vivid and true-to-life. Glare from the sun or a lighting fixture has a way of breaking the spell when you’re watching, but with the TV’s Glare Free Display, distracting reflections are no longer a concern. This lets you get lost in your entertainment, day or night.

That same visual precision carries over into the gaming experience. The Micro RGB Vision AI TV becomes a premium battle station with smoother, blazing-fast gameplay even for VRR games up to 165Hz through the Motion Xcelerator technology. This ensures that high-speed esports tournaments and graphically demanding action games run with zero motion blur. Finding your next game is just as seamless with the Gaming Hub. It streamlines gameplay, bringing together your favorite titles from consoles, cloud services, and apps in one place, complete with tailored recommendations that suit your taste.

Great picture is only half the experience as the Micro RGB Vision AI TV also delivers a remarkable sound performance. The AI Sound Controller Pro allows viewers to take charge of their acoustic environment while watching, allowing them to adjust the volume of voices, background music, and sound effects to isolate even the subtlest audio.

Samsung OLED Vision AI TV Delivers Cinema-Grade Brilliance That Pulls You

The latest Samsung OLED Vision AI TV is designed to make entertainment feel more cinematic, immersive, and engaging from the comfort of your home. Built with self-illuminating pixel technology, the Samsung OLED display achieves perfect, infinite blacks and brilliant, pure whites. This results in a picture that feels less like a screen and more like a window right into the content you’re viewing. The TV holds VDE certification for Real Black Performance, Pantone validation for accuracy across over 2.100 colors and 110 skin tone shades.

This impressive picture quality is driven by the NQ4 AI Gen3 Processor, which uses 128 AI neural networks that work in real time to sharpen, upscale, and optimize every frame. Samsung OLED HDR+ further elevates the experience, analyzing each scene individually and boosting brightness precisely where it matters.

The TV’s brilliance extends to the gaming experience. The Motion Xcelerator 165Hz supports VRR gameplay at up to 4K 165Hz. It comes with a Gaming Pack, which eliminates lag, tearing, and stutter, to make every playthrough smooth and distraction-free.

Picture-Perfect Masterpiece with the Neo QLED Vision AI TV

The Samsung Neo QLED Vision AI TV is built on the idea that no matter what you’re watching, it should always look exceptional. To deliver on that, Samsung engineered the Neo QLED Vision AI TV with the Quantum Mini LED backlighting at its foundation. This utilizes thousands of microscopic LEDs organized into precise zones controlled with greater accuracy than standard LED panels. The outcome is a picture with stronger contrast, cleaner highlights, and shadow detail that holds up even in the darkest scenes. Whether you’re viewing a nature documentary, watching a film late at night, or catching up on live sports, the Neo QLED Vision AI TV renders it all with perfect clarity.

The Neo QLED Vision AI TV’s brilliance extends beyond picture quality. Its SmartThings connectivity delivers remarkable convenience, helping you control your smart home devices directly from the screen. Whether it’s monitoring or controlling your smart appliances, staying connected to your pets while you’re away, or managing your energy consumption with AI Energy Mode, this intelligent integration simplifies day-to-day life and keeps you entirely immersed in doing what you love.

The TV can also serve as an art piece for your living room. The built-in Art Store offers access to over 5,000 curated works from famous museums across the globe. When you switch off your TV, you can turn it into a rotating gallery of masterpieces to add elegance to your space. Meanwhile, Samsung Knox Security runs in the background to safeguard your connected devices. It protects your personal data, blocks suspicious apps, and keeps the TV’s software secure through continuous updates — giving you peace of mind, so you can focus solely on what you love.

Breathtaking Depth and Dynamics from the Mini LED Vision AI TV

Samsung’s new Mini LED TVs elevate the way you experience your passions at home through smarter processing and enhanced realism. Its NQ4 AI Gen2 Processor uses 20 AI neural networks to optimize picture and sound based on what you’re watching or playing.

Mini LED technology utilizes smaller backlights than regular LEDs, allowing for more precise control of light and shadow. It displays deeper contrast, finer details in dark scenes, and a clearer, more immersive picture overall. Pure Spectrum Color adds pixel-level color precision across an expanded hamit, keeping every hue balanced and natural. Mini LED HDR further enhances contrast, pulling out deeper blacks, brighter highlights, and sharper detail in action-packed shows or championship matches.

Gaming is taken to the next level through the TV’s Motion Xcelerator 144Hz feature, which delivers seamless visuals at incredibly fast speeds. This dynamic refresh technology provides ultra-smooth motion performance for VRR games up to 4K 144Hz, making fast-action on the pitch or in-game looks smooth and clear from every angle. The AI Gaming Optimizer keeps you focused on achieving victory without having to fumble through your display settings. Through real-time screen analysis, it instantly recognizes the specific genre of your game and automatically applies the optimal visual and performance settings.

The Odyssey OLED Gaming Monitor Unleashes Your Competitive Edge

Samsung has held the title of global No. 1 gaming monitor brand for seven consecutive years, a position built by consistently delivering a gaming experience at the highest level. The Samsung Odyssey OLED takes a leap for gaming monitors, pushing your competitive edge beyond limits. Built for gamers who refuse to compromise, this monitor is equipped with self-illuminating pixels that produce near-infinite contrast, rendering deep blacks and vivid colors. This allows you to fully immerse in dark gaming environments, revealing detail that would otherwise be lost on typical LED panels. At the same time, bright scenes remain saturated and controlled rather than washed out.

The Odyssey OLED G7 brings dual mode which delivers 330Hz at FHD and 160Hz at 4K resolution, with a response time as quick as 0.03ms to ensure a smooth, seamless display performance. It has a an ergonomic stand to help you achieve winning heights. You may choose to play in landscape or stream in portrait mode.

Display Performance Built for More

Samsung’s new TVs are designed for long-term use. Running on One UI Tizen, the TVs feature a seamless, intuitive interface that won’t get left behind with up to 7 years of OS upgrades. This ensures your TV continues to grow alongside your interests, adapting to new technologies and features as they emerge.

Samsung TV Plus helps you broaden your horizons. You can deepen your passions further with unlimited access to over 750 channels and thousands of on-demand content — from sports and news, to blockbusters and the hottest TV shows —- entirely for free.

Samsung’s latest range of Vision AI TVs and sound devices create moments that feel more immersive, connected, and meaningful. Pursue your passions more fully with the new Samsung Micro RGB and Micro LED TVs, coming this June. Go to samsung.com.ph to see what’s possible.

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-251774 Series of 2026

PHILIPPINES – May 19, 2026 – Mark your calendars for the highly anticipated Samsung LazMall Super Brand Day on May 21. Returning for its ninth edition, the annual online sales event will present Samsung’s latest innovations at unbeatable prices for one day only. This year’s theme, “Dream Deals”, spotlights exceptional value across Samsung’s ecosystem of mobile devices, home appliances, TVs and displays – bringing premium innovations to consumers across Southeast Asia.

Held in partnership with Lazada, the leading eCommerce platform in Southeast Asia, the Samsung x Lazada Super Brand Day invites shoppers across the region to enjoy exclusive promotions and limited-time offers on some of Samsung’s most sought-after products.

The Super Brand Day will include Samsung’s most intuitive Galaxy AI phone yet, the Galaxy S26 series, designed to elevate everyday mobile use with its powerful performance, industry-leading camera systems, and advanced AI features. For an enhanced audio experience, the Galaxy Buds4 series complements the device with seamless connectivity.

Shoppers looking to upgrade their viewing experiences at home can explore Samsung’s premium display innovations, including the Mini LED M70H AI Smart TV lineup, which delivers exceptional color, clarity and intelligent picture processing capabilities. For all your productivity, entertainment and gaming needs, check out Samsung’s latest range of immersive displays, such as OLED, QLED, and Crystal UHD TVs, as well as Odyssey QLED Gaming Monitors. 

Homeowners can also look forward to doing less and living more with Samsung’s range of AI-powered digital appliances, which offer smarter and more intuitive living, with the Bespoke AI Refrigerators, AI Ecobubble Washer-Dryers, and Windfree Air Conditioners designed to simplify everyday routines at home.

Chang Soo Park, Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are thrilled to partner with Lazada once again to bring Samsung’s latest innovations closer to consumers across Southeast Asia. Whether upgrading everyday essentials or enhancing a home setup, this year’s ‘Dream Deals’ event makes our premium innovations more accessible than ever with offers that are not to be missed.”

Highlights of Samsung Super Brand Day in PH include:

• Up to 50% OFF on select Galaxy devices
• Up to 40% OFF on select TVs, Sound devices, and Monitors
• Up to 45% OFF on select Digital appliances

For more information, visit http://spr.ly/Samsung-LZD-SBD. Shoppers can also download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today.

May is that in-between moment where summer lingers but back-to-school knocks; it marks the beginning of the countdown to June and the shift from slow summer days back into productivity mode. As families, students, and young professionals start gearing up for the new academic season, Samsung makes upgrading easier from the start with flexible 0% installment offers for up to 24 to 36 months across the latest Galaxy Tab A and Tab S series, plus trade-in deals that help make every upgrade more worthwhile, making it easier to get set for the new school year.

Built for note-taking, multi-tasking, and everything in between, they are ready to make the return to school a return to momentum. Because a new school year is not just about going back, it is about leveling up. And with exclusive Samsung Back-to-School offers running until June 30, 2026, now is the perfect time to get ahead before the rush begins.

A Fun and Smarter Way to Learn with Galaxy Tab A series

For parents preparing their kids for a new school year, finding the right balance between learning, play, and safety matters most. And now, getting there feels more seamless than ever. The Galaxy Tab A11, Galaxy A11+, and Galaxy A11+ Kids Edition are exclusively available for as low as ₱307.92/month for 24 months at 0% interest via credit card installment, plus trade-in savings and a Book Cover for only ₱600 SRP, making it easier for parents to start the school year right.

For worry-free use, the Galaxy Tab A11+ Kids Edition offers a safe, curated space built just for children, complete with a protective Kids Cover, Touch Pen, and Tethering String for added security. The Galaxy Tab A11 series is designed to support that balance, making everyday learning more engaging for kids, while giving parents peace of mind. 

With Google Gemini Live, the Galaxy Tab A11 series makes learning feel more interactive and intuitive. Just long-press the side button to share their screen or camera view for real-time assistance through natural, free-flowing conversations. Powered by up to 4GB of memory and 64GB of storage, it is perfect for parents, too! It handles your work emails and even personal schedules. The long-lasting 7,040mAh battery keeps up with the day’s hustle, while 25W Super Fast Charging gets you back in action in no time.

Power Up Anywhere with the Galaxy Tab S10 Lite and Galaxy Tab S10 FE

From lecture halls to first jobs, the Galaxy Tab S10 Lite is built for goal-getters. It’s made even more within reach with flexible 0% installment plans for as low as ₱524.72 monthly for 36 months via credit card, plus trade-in deals that help you get more value from every upgrade. For those who like everything, everywhere, all at once, the Galaxy Tab S10 FE and FE+ are available starting at ₱699.72 monthly for 36 months under flexible 0% installment options, making powerful multitasking feel more accessible for everyday productivity. You can also complete your setup with a Keyboard add-on for just ₱2,000 to turn your tablet into a more seamless workspace.

The Galaxy Tab S10 Lite’s vibrant display with Vision Booster keeps things clear indoors or outdoors, while the in-box S Pen makes it easy to capture ideas the moment they strike. With Samsung Notes features like Handwriting Help, staying organized feels less like work and more like flow. For the Galaxy Tab S10 FE and FE+, multitasking feels effortless. Run notes, edits, and creative apps side by side with Multi Active Window, whether you are sketching on Clip Studio Paint or editing on LumaFusion, your workflow stays smooth, not scattered.

Be Limitless with the Galaxy Tab S11 Series

For those always between pitches, projects, and passion work, the Galaxy Tab S11 series moves with a lifestyle built on momentum, now within easier reach through flexible 0% installment plans for as low as ₱1,394.17 monthly over 36 months, supported by trade-in savings that make upgrading feel more considered. Sleek, ultra-thin, and built for movement, it slips easily from cafe brainstorming sessions to late-night edits without missing a beat. 

Bundled with a free keyboard, it transforms into a desktop-like workstation, while upgraded Samsung DeX Extended Mode enables dual-screen multitasking that keeps your ideas and execution flowing side by side. Powered by One UI 8 with Galaxy AI, it works like a creative co-pilot, helping translate, organize ideas, refine visuals, and stay in flow with ease. Backed by a powerful 3nm processor, it delivers the speed and efficiency built for modern productivity. 

The Galaxy Tab S series gives you the academic and professional edge with a Book Cover Keyboard Slim (AI Hotkey), an in-box S-Pen, bundled with a one-year Microsoft 365 subscription to keep you ahead of the curve until June 30, 2026.

Even better, the savings stack up. For the Galaxy Tab S11 and Galaxy Tab S10 FE series, enjoy nationwide offers at Samsung Authorized Stores: up to 11% off with EastWest, 10% off via UnionBank or PNB, plus exclusive discounts from HSBC, Chinabank, and BPI. You can also get a free first-month installment for PNB cardholders at select locations. It is not just about gearing up for a busy season. It is about owning it with smarter tech and smarter deals.

Unbox a Smarter Season Ahead with Galaxy Tab A to S

Own your fresh start ahead, because this season is built for better beginnings. From family-ready Galaxy Tab A11, A11+, and A11+ Kids Edition to the productivity-packed Galaxy Tab S10 Lite and Galaxy Tab S10 FE series, and the powerhouse Galaxy Tab S11 and Galaxy Tab S11 Ultra, there is a Galaxy Tab for every kind of learner, creator, and goal-setter.

Don’t miss these exclusive deals and make the busy year ahead your most productive yet.

DTI Fair Trade Permit No. FTEB-253386, 251565, 254449 Series of 2026