May is that in-between moment where summer lingers but back-to-school knocks; it marks the beginning of the countdown to June and the shift from slow summer days back into productivity mode. As families, students, and young professionals start gearing up for the new academic season, Samsung makes upgrading easier from the start with flexible 0% installment offers for up to 24 to 36 months across the latest Galaxy Tab A and Tab S series, plus trade-in deals that help make every upgrade more worthwhile, making it easier to get set for the new school year.

Built for note-taking, multi-tasking, and everything in between, they are ready to make the return to school a return to momentum. Because a new school year is not just about going back, it is about leveling up. And with exclusive Samsung Back-to-School offers running until June 30, 2026, now is the perfect time to get ahead before the rush begins.

A Fun and Smarter Way to Learn with Galaxy Tab A series

For parents preparing their kids for a new school year, finding the right balance between learning, play, and safety matters most. And now, getting there feels more seamless than ever. The Galaxy Tab A11, Galaxy A11+, and Galaxy A11+ Kids Edition are exclusively available for as low as ₱307.92/month for 24 months at 0% interest via credit card installment, plus trade-in savings and a Book Cover for only ₱600 SRP, making it easier for parents to start the school year right.

For worry-free use, the Galaxy Tab A11+ Kids Edition offers a safe, curated space built just for children, complete with a protective Kids Cover, Touch Pen, and Tethering String for added security. The Galaxy Tab A11 series is designed to support that balance, making everyday learning more engaging for kids, while giving parents peace of mind. 

With Google Gemini Live, the Galaxy Tab A11 series makes learning feel more interactive and intuitive. Just long-press the side button to share their screen or camera view for real-time assistance through natural, free-flowing conversations. Powered by up to 4GB of memory and 64GB of storage, it is perfect for parents, too! It handles your work emails and even personal schedules. The long-lasting 7,040mAh battery keeps up with the day’s hustle, while 25W Super Fast Charging gets you back in action in no time.

Power Up Anywhere with the Galaxy Tab S10 Lite and Galaxy Tab S10 FE

From lecture halls to first jobs, the Galaxy Tab S10 Lite is built for goal-getters. It’s made even more within reach with flexible 0% installment plans for as low as ₱524.72 monthly for 36 months via credit card, plus trade-in deals that help you get more value from every upgrade. For those who like everything, everywhere, all at once, the Galaxy Tab S10 FE and FE+ are available starting at ₱699.72 monthly for 36 months under flexible 0% installment options, making powerful multitasking feel more accessible for everyday productivity. You can also complete your setup with a Keyboard add-on for just ₱2,000 to turn your tablet into a more seamless workspace.

The Galaxy Tab S10 Lite’s vibrant display with Vision Booster keeps things clear indoors or outdoors, while the in-box S Pen makes it easy to capture ideas the moment they strike. With Samsung Notes features like Handwriting Help, staying organized feels less like work and more like flow. For the Galaxy Tab S10 FE and FE+, multitasking feels effortless. Run notes, edits, and creative apps side by side with Multi Active Window, whether you are sketching on Clip Studio Paint or editing on LumaFusion, your workflow stays smooth, not scattered.

Be Limitless with the Galaxy Tab S11 Series

For those always between pitches, projects, and passion work, the Galaxy Tab S11 series moves with a lifestyle built on momentum, now within easier reach through flexible 0% installment plans for as low as ₱1,394.17 monthly over 36 months, supported by trade-in savings that make upgrading feel more considered. Sleek, ultra-thin, and built for movement, it slips easily from cafe brainstorming sessions to late-night edits without missing a beat. 

Bundled with a free keyboard, it transforms into a desktop-like workstation, while upgraded Samsung DeX Extended Mode enables dual-screen multitasking that keeps your ideas and execution flowing side by side. Powered by One UI 8 with Galaxy AI, it works like a creative co-pilot, helping translate, organize ideas, refine visuals, and stay in flow with ease. Backed by a powerful 3nm processor, it delivers the speed and efficiency built for modern productivity. 

The Galaxy Tab S series gives you the academic and professional edge with a Book Cover Keyboard Slim (AI Hotkey), an in-box S-Pen, bundled with a one-year Microsoft 365 subscription to keep you ahead of the curve until June 30, 2026.

Even better, the savings stack up. For the Galaxy Tab S11 and Galaxy Tab S10 FE series, enjoy nationwide offers at Samsung Authorized Stores: up to 11% off with EastWest, 10% off via UnionBank or PNB, plus exclusive discounts from HSBC, Chinabank, and BPI. You can also get a free first-month installment for PNB cardholders at select locations. It is not just about gearing up for a busy season. It is about owning it with smarter tech and smarter deals.

Unbox a Smarter Season Ahead with Galaxy Tab A to S

Own your fresh start ahead, because this season is built for better beginnings. From family-ready Galaxy Tab A11, A11+, and A11+ Kids Edition to the productivity-packed Galaxy Tab S10 Lite and Galaxy Tab S10 FE series, and the powerhouse Galaxy Tab S11 and Galaxy Tab S11 Ultra, there is a Galaxy Tab for every kind of learner, creator, and goal-setter.

Don’t miss these exclusive deals and make the busy year ahead your most productive yet.

DTI Fair Trade Permit No. FTEB-253386, 251565, 254449 Series of 2026

Vasovagal syncope occurs when a person’s heart rate and blood pressure drop abruptly due to factors like excessive stress, leading to a temporary loss of consciousness. While the fainting spell itself is typically not life-threatening, sudden falls can cause severe secondary injuries like fractures or concussions, making early prediction critically important for prevention.

“Up to 40% of people experience vasovagal syncope over their lifetime, with one-third experiencing recurrent episodes,” said Professor Junhwan Cho of the Department of Cardiology at Chung-Ang University Gwangmyeong Hospital. “An early warning could give patients advance time to get into a safe position or call for help, which would dramatically reduce the incidence of secondary injuries.”

The joint research team, led by Professor Cho, conducted evaluations on 132 patients with suspected VVS symptoms during induced fainting tests. Using a Galaxy Watch equipped with a photoplethysmography (PPG) sensor, the team analyzed the watch’s heart rate variability (HRV) data with an AI algorithm. The model successfully predicted impending fainting episodes up to five minutes in advance with 84.6 percent accuracy, at a clinically meaningful sensitivity of 90 percent and a specificity of 64 percent.

“This study is an example of how wearable technology can help shift healthcare from being designed for ‘post-care’ to a model of ‘preventive care,’” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “We are committed to driving technological innovation that empowers our users to lead healthier everyday lives.”

The research findings were published in Volume 7, Issue 4 of “European Heart Journal – Digital Health,” a leading medical journal and they represent the world’s first study to successfully demonstrate the potential for a commercial smartwatch to provide early prediction of syncope.

Samsung plans to further advance the health monitoring capabilities of its wearable portfolio and expand collaboration with leading medical institutions. Through these efforts, the company aims to lead the digital health industry and accelerate the implementation of personalized, preventive health solutions.

For more information on the latest Galaxy Watches, visit

Galaxy Watch8: https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch8-40mm-silver-bluetooth-sm-l320nzsaasa/buy/

Galaxy Watch8 Classic:

https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch8-classic-46mm-black-bluetooth-sm-l500nzkaasa/buy/

For more info, visit Samsung Philippines Newsroom or Samsung.com.

We’ve all been there—waiting for the perfect moment to launch a new project, embark on a dream trip, or finally commit to that side hustle. Consider this the sign you’ve been waiting for.

Samsung offers exclusive deals across its flagship lineup including the Galaxy S25 and S26 Series, Galaxy Z Fold7 and Galaxy Z Flip7, specifically engineered to power your prime era – a more inspired version of yourself, using intuitive Galaxy AI as the spark that pushes you to be more.

Life doesn’t get less busy, but you can get better at handling it. This year, the ‘Leveled Up You’ is about finding a better rhythm. Instead of feeling buried under a mounting to-do list, you’re using the right devices to stay a step ahead and keep your career goals in check while still leaving space for the travel and little things that actually get you excited.

Upgrade the Way You Handle the Hustle

For the students and professionals rewriting the rules of productivity, the Galaxy S26 Series—including the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra—and the Galaxy S25 Series—featuring the Galaxy S25, Galaxy S25+, Galaxy S25 Ultra, and the versatile Galaxy S25 FE—is the gateway to getting things done, faster. Imagine sitting in during a lecture or a marathon meeting and never worrying about the clutter of information.

With Note Assist, Galaxy AI neatly tidies up your handwritten notes and generates simple summaries, while Transcript Assist works behind the scenes converting audio into perfectly structured text. When inspiration strikes, you can engage in a natural dialogue with Gemini Live to brainstorm your next project, while Now Nudge anticipates your schedule before you even check the clock. Even the simplest curiosity is satisfied instantly with Circle to Search, allowing you to identify anything on your screen without ever breaking your flow.

Living Your Best Life, Powered by Galaxy AI

The journey doesn’t stop at the office door. For the creators and explorers, the Galaxy Z Fold7 and Galaxy Z Flip7 shows what it means to document a life well-lived. The Galaxy Z Fold7 transforms from a sleek, pocketable device into an expansive tablet-sized canvas, allowing you to master the art of multitasking, like editing a travel vlog while simultaneously checking flight updates. Meanwhile, the Galaxy Z Flip7 offers a very compact, hands-free phone that features a large, functional cover screen that lets you capture the moment even without unfolding.

The “Levelled-Up You” doesn’t just take photos; you capture cinematic stories. With Nightography Video, the darkness of a dimly lit dinner becomes a vivid memory. If a shot isn’t quite perfect, Photo Assist allows you to edit reality itself, moving subjects or filling backgrounds with a single tap. On the expansive screen of the Fold, you master the art of multi-tasking, editing a travel vlog while simultaneously checking flight updates and chatting with friends. All the while, the advanced industry first Privacy Display in the Galaxy S26 Ultra ensures that your creative process and personal data remain for your eyes only.

With a Galaxy device in your hand, the goals that once felt miles away suddenly feel like they are right in front of you. You’ve been waiting for a sign to change the way you work, play, and create. This is it. The era of the “Levelled-Up You” has officially begun, and your new favorite device is ready to lead the way.

The Sign You Needed? Just Right Here.

Upgrading your lifestyle has never been easier! Catch this exclusive lineup of promotions across all flagship devices, from the cutting-edge Galaxy S25 and S26 series to the stylish and compact Galaxy Z Series. These exclusive deals are the final piece of the puzzle, ensuring that the most powerful tools on the planet are within your grasp.

For those looking to trade in the old for the new, the S25 Family Trade-In offers up to 47% off, while the Galaxy S25 FE comes with a massive free double storage upgrade and additional discounts worth up to ₱16,000 off. Fans of the foldable revolution can secure up to ₱6,000 off the Galaxy Z Fold7 or Z Flip7 at Samsung Authorized Stores, or opt for the Family Trade-In to enjoy up to 46% off the Galaxy Z Fold7. To make the upgrade even more seamless, credit card holders can enjoy up to 12% off with 0% installment plans for up to 24 months through participating channels until June 30, 2026.

For more information, visit samsung.com.ph or Samsung Philippines Newsroom.

Samsung is expanding the One UI 8.5 rollout to more devices, bringing the latest Galaxy AI features across the Samsung Galaxy ecosystem.¹The update focuses on enhancing communication and creative experiences on Galaxy mobile phones and tablets, including the Galaxy S25 series, Galaxy S25 FE, Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold7 and Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6, Galaxy Tab S11 series and Galaxy Tab S10 series.

One UI 8.5 will begin rolling out in Korea starting May 6,²with additional regions to follow.

Global No. 1 TV and soundbar brand Samsung continues to make big strides in display innovation, revolutionizing picture quality and enhancing the way people experience their favorite films, watch live sports events, or play the latest games. 

With its newest Vision AI TVs and monitors, Samsung pushes boundaries and proves that expanding your passions start with the smallest innovations. Sign up to be one of the first to experience the display innovations from Samsung, and get a chance to win  a Samsung monitor or a Vision AI TV worth up to PHP 44,999. To join, visit https://www.samsung.com/ph/tvs/handraiser/. Registration period runs until May 14, 2026 only. 

Performance That Drives Your Passions

The secret to Samsung’s 20-year reign as the global no. 1 TV brand lies in its commitment to pushing boundaries and redefining what a television can do. While innovation has always been central to this success, Samsung’s true edge lies in its deep understanding of how consumers’ passions evolve. By designing experiences that grow alongside those habits, Samsung stands in a league of its own. 

This year, Samsung continues to advance TV innovation with its new lineup of displays engineered to completely transform how you experience your passions at home. Powered by Vision AI Companion, the 2026 TV shifts the television from a passive screen to an intuitive, reliable companion designed to magnify your passions while seamlessly enhancing your day-to-day life.

TV

Choosing a Samsung TV means investing in what you love. It ensures your television continues to evolve with your interests, effortlessly adapting to the latest technological advancements as they emerge. Beyond simply elevating home entertainment, these next-generation TVs unlock a world of limitless possibilities, helping you broaden your horizons through a single screen. 

Samsung’s human-centric innovations echo across its entire ecosystem. This philosophy cements the brand’s legacy, further reinforced by its position as the global no.1 soundbar brand for 12 years and the no.1 gaming monitor brand for 7 years. Through its latest innovations, Samsung proves that the best technology doesn’t just push boundaries — it empowers users to push their own. 

Bigger Moments Start with Something Small

With Samsung, home becomes the best place to nurture your pursuits. This June, discover a new way to magnify your passions beyond expectations with Samsung’s newest display and sound device lineup.

For more information about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/

Samsung has launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shone during its red-carpet moment at the global premiere for The Devil Wears Prada 2. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op to capture their memorable looks as seen below.

Galaxy S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favourite Galaxy S26 Series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like with Google to Search on the Galaxy S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 Series is the right fit for you? Visit samsung.com and get ready for The Devil Wears Prada 2, in Philippine theatres 29 April.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

Audio Eraser¹on Galaxy devices reduces unnecessary noise in videos and amplifies desired sounds, enabling a more immersive viewing experience. First introduced for editing saved content on the Galaxy S25 series, the feature has evolved significantly over the generations. Audio Eraser expanded to support playback adjustments within native apps — such as Gallery and Voice Recorder — on Galaxy Z Fold7 and Z Flip7.

Now, with the Galaxy S26 series,²it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix It Later To Filter It Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimization across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralizing distracting background noise.

The video below shows how the Galaxy S26 series keeps the sounds you want to hear clear, even in noisy environments.

▲ Comparison of interview audio before and after using Audio Eraser on the Galaxy S26 series

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

 

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear crystal-clear dialogue in the video.

 

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

 

 

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalized and comfortable listening experience with the Galaxy S26 series.

 

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Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence¹ — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages² — making it easier to review meetings, revisit lectures or organize recorded calls.

 Voice Transcription

Circle to Search with Google,³ a Galaxy fan favorite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select⁴ suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

AI Select

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

Multi-Window Drag & Drop

The enhanced Object Eraser⁵ removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

Object Eraser

Camera: Clearer Shots From Day to Night

Photography remains central to the Galaxy A series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

(From top to bottom) Photos taken at 1x and 0.6x zoom on Galaxy A57 5G

Both models feature a triple rear camera system for greater versatility. A 5 MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12 MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

Detailed close-ups taken with Galaxy A57 5G

Nightography⁶ has been enhanced to produce brighter, sharper images in low light with more natural color. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

(From top to bottom) Night scene in Seoul with Nightography on Galaxy A57 5G and resulting image

Design: Slim, Light and Refined

The new Galaxy A series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

Galaxy A57 5G is lightweight and sleek.

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

Galaxy A57 5G has narrower bezels for a more immersive viewing experience.

Both models are available in two light and two dark color options. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,⁷ while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.⁸ A premium metal frame of Galaxy A57 5G completes the design, balancing durability and aesthetics.

(From top to bottom) Galaxy A57 5G and Galaxy A37 5G in different colors

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.⁹ A 13% larger vapor chamber¹⁰ helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery¹¹ supports up to two days of use¹² on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

¹ Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.
² Translation into multiple languages is possible, but only one language can be translated at a time.
³ Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.
⁴ Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.
⁵ Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.
⁶ Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.
⁷ Color and model availability may vary depending on country, region or carrier.
⁸ Color and model availability may vary depending on country, region or carrier.
⁹ Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.
¹⁰ Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.
¹¹ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.
¹² Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[From L-R] Samsung Electronics Philippines (SEPCO) Display Business Manager Ben Kim, SEPCO Integrated B2B Business Manager Paul Won Hyo Jung, SEPCO Head of Integrated B2B Kit Andal, SEPCO President, Roman Han, Mediaquest Holdings, Inc., President & CEO Victorico Vargas, CIGNAL First Vice-President & Chief Revenue Officer (CRO) Gerard L. Milan, and Mediaquest Holdings Inc. CFO Christopher Daniel Lizo

Samsung Electronics Philippines and Cignal mark a significant move to elevate local content and strengthen the technology ecosystem in the Philippines with a strategic and technology partnership that brings Cignal channels to Samsung’s mobile devices and televisions. 

The partnership introduces consumers to Cignal’s diverse library of blockbuster movies, popular series, live television, sports programs, and documentaries, while also providing access to cutting-edge mobile and TV technology. Content from CIGNAL TV, CIGNAL Play, Pilipinas Live, and CIGNAL Super will be available on Samsung mobile devices through the Cignal app. 

Under this partnership, Cignal subscribers can enjoy bundled offers with Samsung products, giving them the opportunity to experience Samsung’s connected ecosystem of mobile devices and TVs along with its cross-device functionalities beyond entertainment.

Meanwhile, Samsung users will gain access to pre-installed content from homegrown artists and filmmakers, bringing local talent to the spotlight.

The partnership also includes joint packages for corporate clients and campaigns that promote both brands to Filipino consumers, expected to commence within 2026. 

“We are proud to make Filipino programs and movies accessible to as many Filipinos as possible with this partnership,” said Roman Han, President of Samsung Electronics Philippines. “As we take this step with Cignal, we will continue to work towards accelerating digital content adoption through our large device install base in the Philippines.”

Mediaquest Holdings, Inc., President & CEO Victorico “Ricky” Vargas asserts that the partnership further advances their goal of expanding into diverse platforms and content formats that resonate with their viewers. “Cignal’s partnership with Samsung is key to expanding our viewership. This allows us to bring high-quality content to millions of Filipinos and meet them where they are.”

With the strong collaboration between Samsung, a global tech industry leader, and Cignal, a leading Philippine content platform, both organizations are optimistic about setting a precedent for future collaborations between content providers and device manufacturers.

Samsung Electronics Philippines and Cignal formalize their partnership at the Samsung Business Experience Studio.

This summer, your next destination is closer than you think as Samsung transforms your home into an immersive escape with Vision AI TVs and sound devices. As the reigning global no. 1 TV and sound bar brand, Samsung helps you make the most out of where you are with bigger and more immersive screens and richer, room-filling sound, built to create better, more cinematic summer moments without having to pack a bag or step out into the intense summer heat.

Supersize Your Summer Viewing at Home

When the midday heat peaks, the best escape is retreating indoors and enjoying a summer movie marathon or catching the latest live sporting events. With Samsung Vision AI TVs, there’s no need to brave the traffic or leave your home to experience cinematic viewing. The QLED Vision AI TV delivers breathtaking realism with 100% Color Volume from its Real Quantum Dot Technology. This uses a cadmium-free quantum dot sheet and takes light to turn it into vibrant colors that stay true at any level of brightness, making you feel like you’re right in the center of the intense action. To take your viewing experience even further, you can choose from unlimited entertainment choices on the Samsung TV Plus app, where you get access to endless content at zero cost. 

To make your indoor summer escapade even more immersive, pair your massive Samsung screen with the Q990F 11.1.4ch AI Q Soundbar. It surrounds your space with multidimensional sound, thanks to Cinematic AI Sound All Around and the built-in Wireless Dolby Atmos. And no matter how distracting your surroundings get, Active Voice Amplifier guarantees you never miss a single line of dialogue.

Creating cinematic moments at home is easier this season with Samsung’s summer offers — which are available for a limited time only. More than just bringing home a brilliant display that elevates your summer downtime, upgrading to a Samsung QLED Vision AI TV today guarantees enhanced entertainment experiences at exceptional value. Availing these hot summer deals on the QLED Vision AI TV gives you the premium setup you need to perfect your cinematic summer sanctuary at the absolute best value.

Stage Your Own Summer Concert

Nothing says summer like lovely gatherings made better with the hottest summer tunes. Samsung TVs and sound devices are designed to make every moment bigger and bolder with crystal-clear visuals and powerful audio. The massive 98″ Crystal UHD 4K Smart TV brings your entertainment to life with a billion shades of lifelike color powered by the Crystal Processor 4K. The TV uses Supersize Picture Enhancer to ensure every music video, live concert stream, or lyric video is tailored to your bigger screen, without compromising picture quality.

Powerful sound pumps up the vibe of any karaoke session. The MX-T50 Sound Tower brings your sing-along to life with bi-directional, 500-watt sound output filling the room. The built-in festive LED Party Lights takes the fun even further. Once you’re ready to unleash your inner pop star, just plug in a mic, hit play on your favorite tracks, and get to belting out those tunes. For massive parties, connect up to 10 Samsung Sound Towers through Group Play and get everyone in on the fun.

When you decide to take the festivities poolside, the MX-ST50F Sound Tower helps you bring the fun and the music along wherever you go with its built-in wheels and adjustable telescoping handle. It delivers 240 watts of punchy, powerful sound, with customizable LED Party Lights that help set the mood for your impromptu performances. The sound tower’s replaceable battery pack keeps the beat going for up to 18 hours on a single charge. 

Don’t Miss Samsung’s Hot Summer Deals

Turn your home into the ultimate summer destination with Samsung. Until June 30, 2026, make the most out of your summer at home with up to PHP 80,000 off on Samsung Vision AI TVs and sound devices. Get free installation services worth up to PHP 10,000 along with exclusive freebies worth up to PHP 132,498, including a free soundbar and a Freestyle Smart Projector on participating Vision AI TVs. 

Secure your peace of mind all season long when you add the Samsung Care+ Premium to your  TV purchases, available exclusively on the Samsung Online Store or the Shop app. Avail of extended warranty coverage for your TV, plus certified expert services, for only PHP 5,799/year*.

To know more about Samsung Vision AI TVs and sound devices, visit https://news.samsung.com/ph/. 

* Including a 1-year standard warranty from purchase

DTI Fair Trade Permit No. FTEB-251774 Series of 2026