The glow-up has entered a new era. Today, wellness is no longer just about looking fit, it is about feeling your best. More Filipinos are shifting from chasing aesthetic goals to building healthier, more sustainable habits, prioritizing better sleep, mindful movement, recovery, and overall wellness. 

Helping Filipinos embrace this new era is Samsung’s newest wearable lineup, the Galaxy Watch Ultra2 and Galaxy Watch9. Now available for pre-order, both smartwatches combine Samsung’s most advanced AI-powered health innovations with powerful performance to transform everyday health data into personalized, actionable insights.

Galaxy Watch9: Everyday Wellness, Elevated

For those embracing healthier habits one day at a time, the Galaxy Watch9 is designed to be the ultimate everyday wellness companion, combining intelligent health tracking, lasting comfort, and powerful performance in Samsung’s slimmest and most comfortable Galaxy Watch yet.

Working seamlessly with Samsung Health, the Galaxy Watch9 goes beyond tracking activity to delivering meaningful, AI-powered health guidance. New features, including Vitals, Heart Health Score, Daily Cardio Load, Fitness Index and Samsung’s enhanced Sleep Apnea detection, work together to provide personalized recommendations that help you sleep better, train smarter, recover more effectively, and build healthier routines over time. You receive personalized recommendations that help you build healthier habits with confidence.

Powered by the new Snapdragon Wear® Elite Platform, it delivers faster performance and greater power efficiency for seamless, around-the-clock health monitoring. Its refined cushion design sits naturally on the wrist, while a brilliant 3,000-nit display and dependable battery life make it easy to stay connected to your health from sunrise to bedtime.

Galaxy Watch Ultra2: From Mountain Trails to Ocean Depths, Built for Every Extreme

When adventure calls, the Galaxy Watch Ultra2 is built to answer. Engineered for athletes, outdoor enthusiasts, and high-performance seekers, Samsung’s most advanced Galaxy Watch ever delivers the brand’s largest-ever 800mAh battery, world-first brightest 5,000-nit display, highly accurate dual-frequency GPS, and a slimmer titanium design that offers exceptional durability without compromising everyday comfort.

Whether conquering steep mountain trails or diving beneath the waves, the Galaxy Watch Ultra2 delivers specialized tracking designed to help you perform at your best. Its dedicated Trail Run mode provides detailed insights into elevation, climbing progress, terrain impact, and pacing, while the new Nutrition Alert intelligently estimates sweat loss to deliver personalized hydration guidance, helping runners stay fueled and recover smarter throughout every run.

Beyond the trail, the Galaxy Watch Ultra2 is equally at home underwater. With 10ATM, IP69K, and EN13319 certification, the watch is built for professional-grade diving, automatically tracking key dive metrics such as depth, water temperature, and dive duration. Developed with Mares, the world’s leading diving equipment brand, the upcoming Galaxy Watch Ultra2 Diving app experience will also introduce advanced features, including ascent and descent speed monitoring and safe dive limit guidance.

Together with Samsung Health, the Galaxy Watch9 and Galaxy Watch Ultra2 create a connected wellness experience that empowers you to make every workout, recovery, and adventure count, whether building healthier everyday habits or pushing beyond limits.

Pre-Order Your Next Wellness Upgrade

Your healthiest chapter starts now. May it be better sleep, a stronger finish, or your next great adventure; there has never been a better time to upgrade. Pre-order the new Galaxy Watch9 and Galaxy Watch Ultra2 until August 13 and enjoy exclusive offers, including up to 15% savings with 0% installment for up to 36 months using UnionBank or Metrobank Credit Cards, or up to 11% savings with 0% installment for up to 24 months using EastWest, BDO, BPI, Security Bank, PNB, HSBC, and Chinabank Credit Cards. 

You can also enjoy ₱3,000 off via Home Credit at Samsung Authorized Stores nationwide, guaranteed Trade-In savings of up to ₱9,000 for Galaxy Watch Ultra2 or ₱7,000 for Galaxy Watch9 when upgrading from participating brands, plus 25% off a two-year Samsung Care+ plan at Samsung Authorized Stores and partner online retailers or receive three months of Samsung Care+ free when purchasing through Samsung.com. 

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L-R: CU Kim, President & CEO of Samsung Electronics Southeast Asia and Oceania, Won-Joon Choi, President and COO of Samsung Electronics’ Mobile eXperience (MX) Business and Head of R&D Office, and Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business for Southeast Asia and Oceania

Following the launch of the new Galaxy Z Series at the Galaxy Unpacked event in London, Samsung leaders engaged with media from Southeast Asia and Oceania, sharing insights about how AI is evolving from a technology that people experiment with into one that is woven into everyday life.

Won-Joon Choi, President and COO of Samsung Electronics’ Mobile eXperience (MX) Business and Head of R&D Office, CU Kim, President & CEO of Samsung Electronics Southeast Asia and Oceania, and Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business for Southeast Asia and Oceania discussed changing consumer expectations in the region and what comes next for mobile AI experiences.

As Samsung introduced an all-new form factor this year, CU Kim revealed that sales of the Galaxy Z7 Series have increased by almost 15% year-on-year compared with the previous generation, indicating growing consumer interest in foldable experiences across Southeast Asia and Oceania.

Highlighting the region’s growing adoption of AI, CU Kim shared that AI usage among Galaxy Z Fold7 and Galaxy Z Flip7 users in Southeast Asia and Oceania has increased from 84% in August 2025 to 96% in June 2026[1]. He noted that consumers often utilise AI for practical daily tasks, with Circle to Search, Now Brief and Photo Assist among the most frequently used features.

CU Kim, President & CEO, Samsung Electronics Southeast Asia and Oceania

CU Kim said “The next phase of AI will not be about more features. It is about relevance”, emphasising that as AI works across the various Galaxy mobile devices and other Samsung appliances and screens, it will be able to better understand user needs and become more helpful and personalised over time.

Galaxy AI also currently supports 22 languages, including Filipino, Indonesian, Thai and Vietnamese, reflecting Samsung’s commitment to delivering localised experiences for consumers across this diverse region.

The session explored how AI is changing the way people interact with their mobile devices as well, with CU Kim reiterating that in this region, mobile phones are the primary gateway to AI.

When discussing the future of mobile AI, Won-Joon Choi highlighted that the value of AI will be determined by how well it can remove friction in the background while giving users greater flexibility and choice.

“We believe the future of mobile means giving people the right experience at the right moment,” he added.

Building on the foundation established with the Galaxy S26 Series, the Galaxy Z8 Series and One UI 9 will provide an enhanced agentic AI experience through deeper system-level integration and more intuitive user controls. With multiple agents working seamlessly across apps, services, and device features, users will enjoy greater flexibility and choices for how they interact with AI.

Looking ahead, Won-Joon Choi shares that Samsung’s foldable portfolio is evolving to meet more lifestyles and needs. “What began as a new form factor has become something much bigger. It has reinforced our belief that people benefit from choice, and that different moments in life deserve different experiences”, he said. The Galaxy Z8 Series will give users more ways to experience AI across productivity, content, creation and self-expression.

Through this 8th generation of foldables, Samsung is moving the category into its next chapter, one where foldables are no longer a niche choice, but a mainstream mobile experience that more consumers can confidently choose as part of their everyday lives.

The Galaxy Z8 Series is now available for pre-order in Singapore. Find out more here.

To hear how those insights guided the engineering behind Samsung’s latest foldables, Samsung Newsroom sat down with Sunghoon Moon, Executive Vice President and Senior Executive of Mobile R&D Office – Hardware, Mobile eXperience (MX) Business at Samsung Electronics.

Q: How have seven generations of user insights shaped Samsung’s approach to the latest Galaxy Z series?

From the beginning, we saw foldables as an opportunity to redefine how people interact with their smartphones — not simply as a new form factor. Through seven generations, we’ve learned how people open, carry, unfold and rely on their devices. Those insights have shaped our engineering priorities and guided each new generation of the Galaxy Z series.

Over time, three priorities became clear: larger, more immersive displays; thinner and lighter devices without compromising durability; and ultra performance while preserving the unique advantages of the foldable form factor. Delivering all three became the defining engineering challenge behind the latest Galaxy Z series.

Q: Samsung describes foldable innovation as engineering one connected system. What does that mean in practice?

With foldables, every component is interconnected. Making a device thinner, for example, means redesigning the display, hinge, battery, thermal system and internal architecture together. Rather than optimizing individual parts separately, we engineer the entire device as one connected system. This end-to-end engineering philosophy extends from materials and component design to manufacturing, validation and the final product experience — allowing engineering advancements to become improvements people experience every day.

Samsung engineered each of the latest foldables as one connected system to bring about key improvements for users.

Q: The new Galaxy Z series introduces Flex Titanium technology. What engineering challenges did it solve?

Our goal was to make foldables thinner and lighter without compromising durability or the viewing experience. That required us to rework the display support structure protecting the ultra-thin OLED panel while preserving the flexibility needed for repeated folding.

Used in demanding industries such as aerospace, titanium offered the strength and resistance against permanent deformation essential for a foldable display. But selecting the material was only the beginning. The real challenge was developing the processing, structural design and manufacturing expertise needed to make titanium suitable for repeated folding.

Flex Titanium technology makes the display thinner and more durable while reducing crease visibility.

Flex Titanium combines two titanium-based elements. The titanium plate beneath the display serves as the primary structural support, helping absorb pressure and impacts from both the front and rear of the device. A precision-engineered lattice structure — created through a hybrid manufacturing process — allows the plate to remain flexible while maintaining structural strength. Beneath the display panel, the titanium-alloy film provides the strength, flexibility and elastic recovery needed to support repeated everyday folding, even at a thickness of just tens of micrometers — roughly one-third the thickness of a human hair.

Flex Titanium technology features an exceptionally thin titanium-alloy film and precision-engineered titanium plate.

Together, these innovations strengthened the display support structure while reducing display module thickness by 10%, creating additional space for the battery, thermal system and camera. For users, that translates into a thinner, lighter device with a flatter display and reduced crease visibility.

Q: How did Samsung reinvent the battery system for the latest Galaxy Z series?

Users expect longer battery life, faster charging and a thinner foldable — without compromising safety, stability or long-term reliability. Meeting those expectations required reengineering the battery system, not simply increasing battery capacity.

We introduced a silicon-carbon anode to improve energy density, but the innovation extends beyond the anode. Because silicon-carbon materials are more reactive, maintaining long-term stability under high-voltage conditions meant optimizing the entire battery system. Improvements to the display structure also created additional internal space, allowing us to redesign the battery system while preserving a slimmer form factor. As a result, Galaxy Z Fold8 Ultra features a 5,000 mAh battery.

The same philosophy shaped charging. Rather than applying a single solution across the lineup, we developed charging architectures tailored to each foldable form factor. Galaxy Z Fold8 Ultra and Galaxy Z Fold8 use a dual-path charging architecture that helps distribute power more efficiently across the battery system, enabling faster, more stable and reliable charging while improving heat management. This supports 45 W fast charging, enabling Galaxy Z Fold8 Ultra to reach a 67% charge in 30 minutes. For Galaxy Z Flip8, the charging architecture was separately optimized for the unique spatial and thermal requirements of its compact form factor.

Q: To ensure foldables can withstand years of everyday use, how does Samsung validate durability before bringing a device to market?

For us, durability isn’t just about design — it must be proven through testing. We validated the complete foldable system under conditions that reflect how people use their devices. The latest Galaxy Z series was subjected to more than 100 reliability validation tests covering real-world conditions including drops, repeated folding, pressure, moisture and debris. Our goal was to understand how the complete device performs in everyday use, identify potential issues before they reach customers and build foldables people can trust.

Q: Looking back at the entire development process, how would you describe Samsung’s approach behind the Galaxy Z series?

Everything starts with the user. Over seven generations, we’ve transformed user insights into innovations in materials, components and the overall device experience. That philosophy continues to guide the Galaxy Z series — delivering foldables that are thinner, more durable, more capable and more intuitive year after year.

Mobile gaming is not just a casual pastime for Filipino barkadas. It is where squads unite, strategies are tested, and bragging rights are earned, and with the Galaxy A27 5G, group players can now experience a powerhouse combination of speed, smooth scrolling, and smart features designed to help users effortlessly step up their A-game.

Dominate the Map with Next-Level Multiplayer Performance

In clutch rank games, a split second makes the difference between a legendary victory and a team wipe. The Galaxy A27 5G gives players a competitive edge in friendly matches, powered by the upgraded Qualcomm Snapdragon 6 Gen 3 processor. This chipset ensures snappy responsiveness, efficient multitasking, and sustained performance when the heat is on.

Visual immersion gets a massive upgrade through the stunning Infinity-O display and slimmer bezels for a true edge-to-edge viewing experience. Whether you are spotting enemies in the brush or navigating complex skill menus, the ultra-smooth 120Hz refresh rate guarantees every swipe, tap, and movement feels instantaneous and fluid.

On Top with Awesome Intelligence

Beyond dominating leaderboards, the Galaxy A27 5G diversifies the Galaxy A series profile by making premium AI capabilities accessible. It brings Awesome Intelligence features to a value-seeking audience, making daily tasks smarter and more intuitive.

The improved Circle to Search with Google lets you look up an entire OOTD pegs instantly without switching apps. For young professionals and students juggling hectic schedules, Voice Transcription effortlessly turns recorded meetings or group brainstorms into clean, organized text. When it is time to post-process your victory photos or lifestyle shots, advanced photo editing tools like the Object Eraser let you wipe out background distractions and photobombers with a single tap.

The Ultimate Galaxy Advantage: Built to Last

Value-driven consumers know that a great smartphone is an investment that should withstand the test of time. Samsung continues its commitment to secure innovation by packing the Galaxy A27 5G with Samsung Knox Vault. This hardware-backed security system keeps your private data, passwords, and financial information isolated and protected from malicious attacks.

To ensure the device remains fast, secure, and compatible with the latest apps for years to come, the Galaxy A27 5G comes backed by 6 generations of Android OS upgrades and 6 years of security updates. This ensures your phone performs as good as the day you unboxed it.

Step Up Your A-Game with the Galaxy A27 5G

Available in Light Pink, Blue, and Black, the Galaxy A27 5G is ready to make your squad gaming sessions smoother, more immersive, and powerful while staying in-style. The 6GB+128GB variant is priced at Php18,990 while the 8GB+256GB is available for Php21,990. But if you buy until September 15, 2026, you can save up to Php3,639 with a Php1,500 discount, a Free Travel Adapter, and Free Jisu Life Fan.

The Galaxy A07 5G is also available for as low as P8,490 for those looking for an even more accessible option to keep their A-Game on.

To know more, visit samsung.com.ph or Samsung Philippines Newsroom. 

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To explore that vision, Samsung hosted a Health Forum panel, “Rewriting the Rules of Preventive Health.” Moderated by Dr. Hon Pak, Senior Vice President and Head of the Digital Health Team, Mobile eXperience (MX) Business at Samsung Electronics, the session brought together leaders across nutrition, fitness, clinical research and AI to examine how technology can close the gap between knowing and doing in everyday health.

▲ (From left) Otávio Penatti, Kevin Duffy, Moderator Dr. Hon Pak. Rohit Ail and Kartik Poria

The Paradox — and the “Missing Miles” of Health

Opening the discussion, Dr. Pak described a paradox at the heart of modern health: innovation and technology today has been transformational and accelerating, yet chronic disease continues to rise around the world.

“We live in the most measured era in human history — billions of people track their sleep, their stress, their heart rate every single day. And yet chronic disease keeps rising. More data, it turns out, hasn’t resulted in better health.”

He framed the disconnect as two “missing miles.” The first mile is detection and monitoring: much of what shapes our health happens outside the clinic and until recently, continuous monitoring was neither available nor connected to the physician. The last mile is action: even after a diagnosis and a care plan, it is the individual who has to act day after day — and life is busy and change is hard.

▲ Dr. Hon Pak

Samsung, Dr. Pak argued, is uniquely positioned to close both gaps. Samsung, Dr. Pak argued, is uniquely positioned to close both gaps. With technology that stays with people throughout their daily lives — across wearables, mobile phones and a connected ecosystem — Samsung can understand not just raw biometric numbers, but the context behind them.

“We don’t just see a number — we see what’s around it: whether this is a moment you’re ready to change something or a moment you need a bit of support. Being there, at the point where personal decisions actually get made, is hard for a hospital or any other company to measure or act upon.”

But no single company can do this alone. That, he said, is why Samsung is building Connected Care together with partners — closing the first and last mile to scale prevention, with AI as the enabler across both. He introduced the three focus areas that would structure the conversation: everyday behavior, clinical credibility and privacy and advanced AI and research.

Everyday Behavior: Closing the Last Mile at the Dinner Table and the Gym

Diet and exercise are two of the biggest levers on long-term health — and two of the most within our control. They are also, Dr. Pak noted, where the gap between knowing and doing is widest.

Kartik Poria, Head of Product at Samsung Food, located that gap in a moment everyone recognizes.

“It’s Tuesday, six o’clock. You’re tired, you’re staring into the fridge and everything you know about eating well loses to whatever’s quickest. That moment is what we’re going after — because what you eat, day after day, is one of the biggest levers we have on preventing chronic disease.”

He described how Samsung Health and Samsung Food are coming together to tackle two halves of the same problem: Samsung Health surfaces what is happening beneath the surface — indicators such as meal logs, BMI, the Antioxidant Index and the AGEs Index — while Samsung Food’s global recipe library facilitates meal planning and its food intelligence reflect how people actually like to eat. Sitting on top is a nutrition experience grounded in behavior change science rather than tracking alone — learning a person’s habits and working with them so the healthier pattern becomes the easier one.

“We’re not adding another thing to manage — we’re making the healthy choice the easy one, for the night you’ve got the energy to cook and the night you don’t.”

▲ Kartik Poria from Samsung Food

Turning to movement, Kevin Duffy, CEO of iFIT, described exercise as foundational to both physical and mental wellbeing and explained how iFIT’s expert-led programs are becoming more accessible through Samsung Health.

“Exercise is vital for both physical and mental wellbeing — cardiovascular health, strength, mobility, sleep quality, stress management.”

Through Samsung Health, users can discover and subscribe to iFIT’s premium fitness programs, while iFIT workouts integrate with Galaxy Watch so users can track key metrics during guided sessions. With Fitness Index, they receive a holistic view of their physical fitness in a single, easy-to-understand score, with personalized recommendations. Looking ahead, Duffy pointed to Samsung’s Health Assistant as a way to bring a user’s Fitness Index, goals and activity history together to surface the most relevant workout at the right moment.

“Exercise is not just about being active — it’s about understanding your body, building sustainable habits and having the right guidance at the right time. By combining iFIT’s expert-led experiences with Samsung Health’s connected insights, we can help more people make movement a meaningful part of their everyday lives.”

▲ Kevin Duffy from iFIT

But content and insights alone, Dr. Pak noted, don’t close the last mile. The harder question is how to move from engagement to activation. Samsung designs for real life, recognizing that people slip and miss goals most of the time — and that those moments are precisely when timely, well-contextualized support matters most.

The real measure, he argued, is not how often the system nudges someone, but how many healthy actions actually happen — a doctor’s low-salt advice quietly showing up as items in a grocery cart or a workout that meets a person where they actually are that day. Poria added that this is the true shift: from nudging people to changing the choice in front of them.

Clinical Credibility and Privacy: Trust Earned Through Evidence

Dr. Pak turned next to the question of trust — noting that wearable data is now something most clinicians have seen, but far fewer have been able to build into their day-to-day care. Closing that gap, he said, is a matter of evidence, workflow and trust.

Rohit Ail, Head of the Technology Incubation Lab at Samsung R&D Institute UK (SRUK), spoke to how his team works to generate clinical evidence in real-world settings.

“Our goal is to meet the standards expected by clinicians, researchers and regulatory bodies and that means generating evidence in real-world clinical environments. This commitment builds on Samsung’s growing body of clinical research and validation evidence.”

He referenced ongoing collaborations across Europe, including partnerships with the NHS and clinical validation studies with leading hospitals. With San Cecilio University Hospital in Spain and Gemelli in Italy, Samsung is working on identifying and managing cardiovascular disease (CVD) risk using AI and decision-support technologies; with Fondazione IRCCS in Italy, the focus is on understanding and addressing the late effects faced by adolescent and young adult (AYA) cancer survivors through AI-based digital phenotyping and a non-invasive, holistic approach.

On privacy, Ail noted that Samsung considers user data to belong to the user, with Samsung acting as custodian.

“Trust begins with protecting users’ data. Samsung takes a three-layer approach: Samsung Knox for device-level security, GDPR-compliant infrastructure and alignment with the European Health Data Space framework.”

He added that SRUK has also developed a Decentralized Clinical Trial framework, in which participant identities remain under the control of healthcare organizations and data is pseudonymized from the outset.

▲ Rohit Ail from Samsung R&D Institute UK

Advanced AI and Research: Reading the Body’s Signals

If everyday reach and clinical trust are two of the three pillars, intelligence is what binds them together. Dr. Pak introduced foundation models as a genuine turning point — a shift from population averages to something truly personal.

Otávio Penatti, Head of the Health AI R&D Team at Samsung R&D Institute Brazil (SRBR), explained what a foundation model for health actually means.

“A health foundation model is an AI model that uses self-supervised learning to learn meaningful features from unlabeled biosignal data. At Samsung, we are advancing health foundation model research across multiple global research teams, combining expertise in biosignal intelligence, wearable AI and personalized health insights. Building on the success of large language models, we can now interpret complex biosignals — such as ECG, ACC and PPG — not as isolated data points, but as a structured biological language. These signals can be measured through wearable devices in everyday situations and by applying foundation models to understand these biological patterns, we have the potential to provide more accurate predictions and continuous, personalized health insights.”

▲ Otávio Penatti from Samsung R&D Institute Brazil

Three Focus Areas, One Goal

To close, Dr. Pak asked each panelist for a one-sentence vision of Connected Care in the era of AI five years from now.

• Kartik Poria (Samsung Food): “In five years, eating well won’t run on willpower — it’ll feel like having a chef and a dietitian in your pocket, turning what your body needs into what’s for dinner, day after day.”
• Kevin Duffy (iFIT): “A coach that knows your body and adapts every workout to who you are that day.”
• Rohit Ail (SRUK): “Care that clinicians trust and patients control — evidence-based and private by design.”
• Otávio Penatti (SRBR): “AI that understands the body’s language and acts before problems begin.”

Dr. Pak closed by tying the threads together: everyday behavior, clinical trust and personal AI — three focus areas, one goal of closing the first and last mile to scale prevention while meeting people where they are. “The future of health is connected, trusted and proactive — and it’s a road we’re glad to be traveling together.”

What’s New:

• Designed for everyday use, the eyewear pairs a lightweight frame and slim profile with the durability and comfort needed for daily wear.
• Developed in collaboration with Gentle Monster and Warby Parker, the eyewear reflects each brand’s expertise in design, offering a range of frame styles, colors and lens options to suit different preferences and lifestyles.

“As agentic AI reshapes mobile experiences, the next step is to make those experiences more intuitive and responsive to each user’s context,” said Won-Joon Choi, Chief Operating Officer of the Mobile eXperience (MX) Business at Samsung Electronics. “Intelligent eyewear creates a new point of interaction, bringing more personalized AI assistance naturally into the moments that make up everyday life.”

Why it Matters

As AI enters an agentic era, the question is no longer only how intelligent it becomes, but where and how that intelligence meets people. Mobile phones remain at the center of connected experiences, while devices across the Galaxy ecosystem add context to different moments of daily life. Intelligent eyewear represents that next step, bringing AI closer to people as they move, work, communicate and explore, without requiring every interaction to begin with a screen

Built for these moments, intelligent eyewear brings AI directly into the user’s line of sight, providing timely information and assistance while allowing them to stay engaged with the people, places and tasks around them. Clear controls and safeguards support responsible and secure use, while hands-free access delivers assistance naturally without requiring users to stop what they are doing or turn to another screen.

New Intelligent Eyewear Experience

Designed for everyday wear, the eyewear combines a lightweight frame, slim profile and battery performance, offering up to nine hours on a single charge with up to seven additional full charges from the charging case.[1] A built-in camera brings visual context into the AI experience, while Snapdragon^® AR1 Gen1[2] Platform supports the AI performance designed for real-time assistance, with touch interaction, connectivity, power efficiency and thermal management optimized within the eyewear’s compact frame.

As a hands-free extension of the Galaxy experience, the device lets users stay focused on the moment. Built in partnership with Google, it brings Gemini into a familiar wearable form factor, making interaction feel more natural, immediate and intuitive.

“Google and Samsung have a shared vision to bring helpful and context-aware intelligence into everyday life,” said Sameer Samat, President of Android Ecosystem at Google. “Built on the Android XR platform, the intelligent eyewear blends world-class designs with Gemini’s advanced assistance that naturally responds to what you see, delivering all-day, hands-free help. We’re excited to continue this momentum and bring this experience to people soon.”

Key experiences include:

• Staying in the moment: The device can help summarize long messages, read key information aloud, support live translation and allow users to control the experience with simple voice or gesture interactions through connected devices.[3]
• Capturing context: When prompted, the eyewear can capture what the user is seeing, such as a whiteboard or meeting discussion, organize key information in Notes, and make it easier to review, share and follow-up on later.[4]
• Real-time interaction: Users can ask for guidance based on their location, such as finding a route, setting a destination or understanding what is around them, while live translation can support communication in another language.[5]
• Context-aware assistance: The device can support more useful follow-up interactions by understanding the user’s current context and connecting relevant information across tasks, helping users continue where they left off with less repetition.[6]
• Live visual sharing: Users can share what they are seeing during a call or record their own point of view, making communication more immediate while keeping their hands free.[7]

A More Personal Approach to Eyewear

Eyewear is both a functional product and a personal style statement. Samsung worked with Gentle Monster and Warby Parker to create intelligent eyewear that balances thoughtful design, comfort and everyday wearability. By combining Samsung’s hardware craftsmanship with each brand’s distinctive design approach, the collaboration offers a broader range of styles to suit different preferences, lifestyles and occasions.

At the Unpacked, Samsung introduced two distinct designs by: Gentle Monster and Warby Parker.

The Gentle Monster edition features a slim frame in black, pairing a straight upper rim with softly rounded lower edges to create a refined and fashion-forward silhouette. The Warby Parker style features a subtly upswept brow line in a rich brown hue, creating a refined, versatile shape perfect for everyday settings.

Throughout the design process, Samsung worked closely with the eyewear partners to refine key fit points such as the forehead and ears. These insights helped shape the final designs with enhanced comfort and everyday wearability. Fit considerations were tailored to each model, alongside durability and reliable performance.

[1]  Battery life varies by network environment, features and apps used, device settings, the number of times charged, and may other factors.

[2] Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon and Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

[3] Feature availability may require a network connection, compatible Galaxy device or supported app. Gesture interactions are only provided through Watch9.

[4] Feature availability and supported workflows may vary. Samsung Notes integration and related actions may require compatible Samsung services and devices.

[5] Translation and navigation-related experiences may vary by language, region, app, service provider and network environment.

[6] Contextual and history-based experiences may require user permission, supported apps and compatible services.

[7] Live visual sharing and recording features may vary by app, service, market and applicable laws or consent requirements.

Galaxy Watch9 and Galaxy Watch Ultra2 feature the Snapdragon Wear® Elite Platform, alongside the lineup’s largest battery and brightest display ever.

“Samsung is committed to helping people live better. We want to make the shift from reactive treatment to proactive care as seamless as possible. By integrating everyday devices with our global scale, we’re building a deeply connected health experience.” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “The new Galaxy Watch Ultra2 and Galaxy Watch9 represent a massive leap forward in Samsung’s health vision. By continuously tracking health data from the wrist, these new watches act as a vigilant health companion, turning daily vital signs into proactive, actionable insights and providing timely alerts.”

Galaxy Watch Ultra2: Fueling Ambitions and Enabling Peak Performance Through Unrivaled Hardware and Specialized Sports Tracking

The new 47 mm Galaxy Watch Ultra2 in Titanium Gray.

Galaxy Watch Ultra2 is Samsung’s most powerful and advanced Galaxy Watch ever. It is built for extreme outdoor adventures and high-performance seekers who demand long-lasting performance, reliable durability, precision tracking and continuous health monitoring in extreme conditions. 

Galaxy Watch Ultra2’s dedicated tracking modes for outdoor sports help users excel and safely push their limits. The Trail Run feature tracks detailed elevation, climbing progress and terrain impact so users can better pace themselves and reduce injury risk. It also provides real-time hydration guidance through Nutrition Alert, a new addition to the existing Sweat Loss feature. By estimating sweat loss relative to body weight, it provides guidance on when and how much to hydrate, helping users achieve their running goals.

Galaxy Watch Ultra2 provides detailed trail running data on its 5,000-nit, crystal-clear display

Galaxy Watch Ultra2 also supports professional diving. Rated IP69K, 10 ATM and EN13319 certified, it’s not just dust- and water-resistant — it’s dive-ready. The moment the user enters the water, it can automatically track real-time diving data such as depth, time and water temperature right from their wrist. Moreover, users can access advanced diving features, including ascent/descent speed tracking and safe dive limits, by using the exclusive Ultra2 Diving app expected to be available later this year. Developed with Mares,the world’s leading diving equipment brand, these features significantly enhance the watch’s diving capabilities. 

Once a user enters the water, Galaxy Watch Ultra2 automatically tracks real-time diving data such as depth, time and water temperature.

To power these pro-level sports health features, Galaxy Watch Ultra2 is built with unprecedented hardware performance. It is equipped with a massive 800 mAh battery — a 35% increase in capacity compared to the previous Ultra model. Powered by the Snapdragon Wear Elite platform, it establishes a new benchmark in power, speed and highly accurate GPS tracking for the Ultra line. The expanded display provides the world’s first smartwatch with 5,000 nits of brightness, making crystal-clear visibility possible even under intense sunlight.

Galaxy Watch Ultra2 retains its shock-resistant titanium casing to help ensure rugged durability, while also introducing enhanced comfort and stability for a broader, more diverse range of users. Despite a significantly larger battery, Galaxy Watch Ultra2 achieves an innovative slimmer design that transitions seamlessly from rugged outdoor and sports activities to everyday lifestyle use. Advanced internal re-engineering significantly reduces the device’s thickness by 12% compared to the previous generation. Coupled with lighter and softer bands that reduce weight, Galaxy Watch Ultra2 delivers 24/7 wearability, highly precise biometric data tracking and exceptional comfort. 

Galaxy Watch9: Everyday Wellness With All-Day Comfort and a Lasting Battery 

Galaxy Watch9 is available with different band materials and colors, including soft silicone and lightweight fabric options.

Galaxy Watch9 is the ultimate everyday health companion, designed for wellness-conscious users who want to build healthier habits through effortless, continuous activity and sleep tracking. This versatile watch turns personal biomarkers into actionable health insights, empowering users to effortlessly manage their daily routines by simply wearing it.

To maximize its role as a health companion, Galaxy Watch9 is backed by powerful hardware and an incredibly comfortable design. It features a lightweight yet durable aluminum casing that preserves Galaxy Watch’s signature cushion silhouette, refined specifically for a closer, more natural fit on the wrist. Combined with a wide range of interchangeable, soft-touch bands, Galaxy Watch9 helps ensure unmatched all-day comfort — enabling the continuous, 24/7 wear required to help capture accurate and consistent health data.

This exceptional wearability is powered by next-generation internal innovations. The new Snapdragon Wear Elite platform gives Galaxy Watch9 a massive boost in speed and efficiency for lag-free, seamless health monitoring. Its efficient 390 mAh battery delivers dependable, around-the-clock tracking from day to night. Furthermore, a brilliant 3,000-nit display supports effortless readability and crystal-clear visibility under any lighting condition, making it easy for users to check their health status at a glance.

AI-Powered Health: Comprehensive and Actionable Health Insights

At the core of Galaxy Watch Ultra2 and Galaxy Watch9 are Samsung’s AI-powered health features. Galaxy Watch’s BioActive sensor captures continuous biometric data about a user’s lifestyle habits to develop a deep understanding of their health. Galaxy Watch then translates this complex biometric data into simple, proactive recommendations, helping users understand not just what is happening in their bodies, but what to do next.

The new capabilities — available on both Galaxy Watch Ultra2 and Galaxy Watch9 — advance Samsung’s preventive care vision by combining everyday data with years of rigorous clinical research conducted with world-renowned universities and medical institutions. Built on this foundation, Galaxy Watch is designed to deliver more accurate and meaningful health guidance across key pillars including sleep, activity, cardiovascular health and recovery.

• Sleep Apnea feature: Backed by new FDA clearance and AI algorithms, delivers deeper insights into breathing disruptions during sleep.
• Vitals: Proactively monitors a user’s personal health baseline during sleep and provides seamless alerts for significant deviations.
• Heart Health Score: Provides an effortless understanding of cardiovascular wellness through a simple, actionable score and personalized lifestyle recommendations.
• Daily Cardio Load: Optimizes training through tailored guidance on workout volume and estimated recovery needs.
• Fitness Index: Delivers a holistic view of physical fitness with personalized goals to improve everyday performance.
• Hearing: Protects long-term hearing health with alerts for unsafe noise levels and detailed reports.

With these features, users can gain access to intelligent, personalized insights that empower them to seamlessly manage their long-term wellness journey and reach their goals.

Galaxy Watch features include Vitals to alert users to significant health deviations.

Purpose-Built Band Collections: Designed for Every Lifestyle

A smartwatch should be as unique as the user, and both Galaxy Watch Ultra2 and Galaxy Watch9 offer a range of diverse band options to fit every lifestyle.

Because elite performance demands the right gear for the right moment, Samsung offers a specialized collection of Ultra bands. Whether users are tackling rugged terrain, diving deep or heading into a business meeting, they have the flexibility to choose the perfect band tailored to their specific purpose and environment, ensuring optimal functionality without compromising on style. Users have the following options to choose from: 

• Marine Band: an even lighter, breathable silicone band designed for all-day adventures and extreme conditions.
• PeakForm Band: a hybrid material band delivering a premium finish optimized for both elegance and athletic performance.
• Trail Band: a classic fabric band featuring enhanced breathability and a superior fit for lasting comfort, even during demanding outdoor activities like running.

Designed with ultimate self-expression in mind, the expansive new Watch9 band collection empowers users to showcase their personal style and customize their look. Featuring innovative new materials and a vibrant spectrum of colors, these bands maximize comfort across diverse activities — from intense workouts to your everyday routines:

• Sports Band: a thinner, softer all-rounder for ultimate comfort and effortless transitions from workouts to daily life.
• Misty Band: crafted from premium soft silicone that securely wraps around the wrist for a stable, bounce-free fit. Featuring subtle and soft two-tone colors, it delivers a sophisticated look that effortlessly complements a user’s everyday style.

• Fabric Band: a lightweight, breathable daily band offering maximum comfort, even during sleep.

Samsung Care+: Quick Access to Diagnostics and More

To give users peace of mind after upgrading, Samsung Care+ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them.

Additionally, Galaxy Watch users can manage their Samsung Care+ plan from the Warranty and care menu available on Galaxy mobile phones running on One UI 9. This is a new settings hub that gives users quick access to warranty information, self-diagnostics, repair requests, remote support and Samsung Care+ services — all from their mobile phone.

Galaxy Watch Ultra2 and Galaxy Watch9 come with exclusive subscription trial benefits:

• Strava 60-Day Free Trial: Users can start training with the world’s most active community, where 195 million active people across 185 countries track every effort and cheer each other on. But Strava goes beyond training — users can connect with their community and discover new running routes by tracking workouts directly on their watch, then opening the Strava app on their mobile phone. To activate a free trial, users can open the Strava mobile app, go to Settings and tap the Samsung offer.
• iFIT 2-Month Free Trial: Users can explore global destinations with elite iFIT trainers and track workouts directly on their watch. To activate a free trial, users can open the Samsung Health app on their mobile phone and tap promotion in the Settings menu. 

Availability

Together with the new Galaxy Z series, Galaxy Watch Ultra2 and Watch9 expands Samsung’s AI ecosystem, bringing life companion experiences across every form factor, from wrist to pocket to home.

Galaxy Watch Ultra2 will be available in a 47 mm size, while Galaxy Watch9 will be available in two sizes: 40 mm and 44 mm. Galaxy Watch Ultra2 users will be able to choose from Titanium Silver or Titanium Gray. Meanwhile, the 40 mm Galaxy Watch9 will be available in Cream and Graphite, while the 44 mm Galaxy Watch9 will be available in Graphite and Silver. 

Galaxy Watch Ultra2 and Galaxy Watch9 are available for pre-order in the Philippines starting July22, with general availability starting Aug 14. Pre-order offers include savings up to 15% with 0% installment up to 36 months using UnionBank or Metrobank Credit Card as well as savings up to 11% with 0% installment up to 24 months using Eastwest, BDO, BPI, Security Bank, PNB, HSBC, or Chinabank Credit Card. These offers are available at Samsung Authorized stores nationwide, Samsung.com, and participating online retailers. Customers may also enjoy P3,000 off via Home Credit at Samsung Authorized Stores nationwide, upgrade from their old Galaxy Watch with guaranteed savings of up to P7,000 through Trade-in and avail of Samsung Care+ at 25% off on a 2-year plan at Samsung Authorized Stores nationwide and partner online retailers, or enjoy 3 months free via Samsung.com.

To learn more about Galaxy Watch Ultra2, please visit: https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch-ultra2-titanium-silver-lte-sm-l715fzsaxtc/buy/  

To learn more about Galaxy Watch9, please visit: https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch9-40mm-cream-bluetooth-sm-l340nzeaasa/buy/ 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Specification

The lineup also includes Galaxy Z Fold8 Ultra, which brings Galaxy’s renowned Ultra standard to foldables with maximum productivity and content creation in a larger workspace. Galaxy Z Flip8 — the sleekest one yet — was built for expression and quick interaction on the go. Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy AI has been optimized for each of these form factors. Across the lineup, every insight feels more actionable and every action feels more connected. Multitasking is easier on the larger screens of Galaxy Z Fold8 and Fold8 Ultra, while Flip8’s AI-native FlexWindow keeps relevant information and shortcuts within reach. And with partner AI experiences such as Gemini Intelligence, Galaxy gives users even more ways to get things done in fewer steps — with transparency, privacy and user control built in.

“As AI becomes more agentic, mobile devices will become the most personal entry point to experiences that understand and adapt to each user,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “By setting a new standard for foldables, we are once again advancing the premium mobile experience and opening the next era of intelligence to more people.”

The All-New Galaxy Z Fold8: A New Galaxy Fold Experience for Everyday Immersion

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With intuitive display ratios and long-lasting performance, Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Built for Discovery

Galaxy Z Fold8’s display ratios are designed around the way people naturally consume content throughout the day. By adapting the screen to the content, Fold8 creates a more immersive experience whether users are browsing, watching, reading or gaming. At just 201 g,^[1] Fold8 is Samsung’s lightest Galaxy Z Fold yet.^[2] Despite its lightweight design, it combines the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy^[3] with a larger 4,800 mAh battery,^[4] delivering smooth, responsive performance and lasting power so users can stay immersed longer.

• When folded, the 10:16 cover screen^[5] feels familiar and comfortable for the short moments people return to most often, such as messaging, social updates, browsing and short-form video.
• When unfolded, the 4:3 main display^[6] creates a larger canvas that helps users lose themselves in games and films.
• When rotated, the same display ratio becomes naturally suited to reading, giving users a more comfortable way to settle into articles, e-books and long-form content without carrying another device.
• Together, these display ratios are designed around the way people naturally consume content, helping Fold8 feel more immersive whether users are quickly checking in or settling in for longer sessions.

A Display Engineered From the Inside Out

Across the new Galaxy Z series, Samsung’s display engineering expertise serves as the foundation for a more refined foldable experience, supporting slimmer designs, greater durability and more seamless viewing.

Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to help make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate

• Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to help make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate, Flex Titanium helps strengthen display support, absorb pressure and impact, and reduce crease visibility over time. This structure also refines the way the device opens, balancing hinge mechanics, display tension and magnetic force to make unfolding feel smoother, lighter and more natural.^[7]
• With up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, the main screen stays vivid and easy to see even in outdoor settings.

A Clear and Versatile Camera Experience

Galaxy Z Fold8 is designed to help users capture and share the moments that catch their attention. Whether it’s a sweeping landscape, a group shot or a spontaneous moment on the move, Fold8 makes everyday photography and video feel easier to capture, edit and share.

Galaxy Z Fold8’s Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives

• Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives, helping preserve image quality across different scenes and shooting conditions.^[8]
• Dual Recording lets users capture both sides of the moment while previewing themselves through the cover screen, making reactions and shared experiences easier to frame.
• My FanCam^[9] automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.

Galaxy Z Fold8 Ultra: The Ultra Foldable Built for Maximum Productivity

Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its expansive 8-inch main display^[10] opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery help users create throughout the day. All of this comes in Galaxy’s slimmest Z Fold design yet — measuring just 4.1 mm when unfolded and weighing 215 g,¹ it pushes the standard for productivity on the go.

Professional-Grade Creativity With an Ultra-Level Camera System

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

Galaxy Z Fold8’s Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives

• The 200 MP main camera system captures rich, detailed photos with greater clarity, and is now enhanced with High Dynamic Range (HDR) capability in 200 MP mode for more true-to-life images.⁷
• A new 50 MP ultra-wide camera brings greater detail and clarity to wider scenes and macro shots, giving users more flexibility when capturing landscapes, interiors, group shots and close-up details.
• Improved Nightography⁷ helps photos and videos look brighter and clearer in low light, so users can capture standout moments even in challenging lighting conditions.
• For advanced creators, 8K video recording through the new APV codec gives users greater flexibility and quality for editing and production workflows, while Cine LUT adds cinematic color and tone control directly from a mobile device.

Power, Battery and Cooling Built for All-Day Productivity

Galaxy Z Fold8 Ultra is engineered to stay fast, responsive and reliable through the most demanding workloads, from heavier multitasking and content creation to AI-powered workflows.

• With Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy³ at its core, Fold8 Ultra delivers the performance users need to switch between apps, work across a larger screen and keep demanding tasks moving smoothly.
• A larger 5,000 mAh battery^[11] helps users stay productive for longer,^[12] supporting a full day of work, creation and entertainment in a slimmer foldable design.

Galaxy Z Fold8 Ultra’s larger 5,000 mAh battery helps users stay productive for longer, supporting a full day of work, creation and entertainment in a slimmer foldable design.

• Fold8 Ultra introduces a new dual-path charging architecture with 45W fast charging, helping distribute power more efficiently across the battery system for faster, more stable and reliable charging throughout the day.
• Fold8 Ultra uses an expanded graphite cooling structure engineered for improved thermal conductivity, helping dissipate heat more effectively to keep the device responsive during demanding tasks.

Galaxy Z Flip8: The Sleekest, Most Expressive AI-Native Flip Experience

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor. Weighing just 180 g¹ and with a thickness of only 6.1 mm, Samsung’s slimmest and lightest Flip^[13] brings information, actions and creativity closer to everyday moments.

A Smarter, More Intuitive FlexWindow Experience

Galaxy Z Flip8 reimagines the FlexWindow as an AI-native everyday interface, bringing information, actions and assistance closer to the moments when users need them most.

• The new FlexWindow brings apps, insights and actions directly to the cover screen, helping users access information, AI-powered features and connected tasks in fewer steps.
• Now Brief^[14] on the FlexWindow home screen brings timely insights and next steps, helping users move from glanceable information to action at the right moment.
• Flip8 also makes automation^[15] through Gemini Intelligence easier to access from the FlexWindow,¹³ allowing users to complete connected actions through side-key activation or natural voice requests.

FlexCam Unlocks a More Expressive Flip Selfie Experience

Galaxy Z Flip8 enhances Samsung’s signature Flip camera experience, turning everyday moments into more expressive content through flexible shooting angles, real-time previews and Flip-only creative experiences. From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Flip8 helps users create, check and share polished moments without setting up extra equipment.

• A 50 MP camera with ProVisual Engine delivers Galaxy Z Flip’s most advanced selfie experience, helping users capture detailed portraits and everyday shots with natural skin tones, dynamic bokeh and standout detail.^[16]
• Flex Mode makes hands-free shooting easy from a wide range of angles, while Camcorder Grip with Zoom Rocker provides a more comfortable, stable hold when capturing dynamic shots on the move.
• Super Steady — now with a Horizontal Lock option — helps keep footage smooth and consistently framed, whether filming action-filled moments or on-the-go selfie videos.
• FlipShot lets users personalize the FlexWindow and capture more expressive mirror selfies, while Mirror view gives users a realistic mirror-like view for quick look checks before taking a photo or heading out.

A New Class of Agentic Experiences Optimized for Foldables

As the most personal device people carry, the phone has become the primary entry point where AI meets users — and the new Galaxy Z series sets the tone for the next generation of mobile AI experiences. Galaxy AI now works across more apps and services, with experiences optimized for foldable form factors. By understanding what matters to each user and helping turn insights into action, Galaxy AI becomes more personal, proactive and useful throughout the day.

• Now Brief helps users stay informed with personalized insights tailored to their routines, interests and daily needs through expanded scenarios, customizable briefing cards and personalized recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.
• Now Nudge^[17] helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.
• Gemini Intelligence helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one persistent workspace to collect, organize and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and more.
• AI experiences become more connected and contextual when the new Galaxy Z series is connected with Galaxy Watch Ultra2, the Galaxy Watch9 series and even the upcoming intelligent eyewear. From wellness insights to daily routines and connected actions, Galaxy AI helps users move more seamlessly between devices with timely personalized support throughout the day.

Together, these experiences show how Galaxy AI is becoming a more capable and proactive companion, helping users accomplish more with less effort. Across the lineup, foldable form factors make these experiences easier to access throughout the day.

Security and Privacy Built Into the Experience

As AI becomes more personal and agentic, trust continues to be a critical foundation of the experience. Users need to know how their data is used, understand what AI is doing on their behalf and stay in control of the choices that shape their experience. With the new Galaxy Z series, Samsung builds that trust into the device from the start, keeping personal data secure while giving users transparency, choice and control over how their information is used.

Samsung Knox protects every Galaxy device from the chip up, with a multi-layered approach that includes on-device personalization and user-controlled cloud processing, as well as future-ready protections such as ecosystem-wide protection through Samsung Knox Matrix. For on-device AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To protect PDE, Knox Enhanced Encrypted Protection (KEEP) creates encrypted, app-specific storage environments, while Knox Vault adds a tamper-resistant physical layer for sensitive information.^[18] These system-level protections work together with Advanced Intelligence settings and Personal Data Intelligence to help users control how AI features manage and use personal data.

One UI 9 also introduces a new AI Assistant Activity dashboard, giving users a centralized view of AI automations running on their behalf. Instead of moving across multiple apps and services to understand what happened, users can review AI actions in one place and navigate directly to the relevant agent^[19] for additional context and settings. The new Galaxy Z series also brings enhanced Privacy Alerts that proactively notify users about potential privacy risks, including unnecessary attempts to access background permissions, helping them respond before those risks become invisible.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. Together, these advancements help users take a more active role in managing personal data and AI activities, with transparency, clearer choices and stronger protections at the core of their experience — helping ensure that more personal AI experiences remain grounded in trust.

Getting Started With the New Galaxy Z Series

Galaxy Z Fold8 Ultra, Fold8 and Flip8 are available for pre-order in the Philippines starting July 22.  All models are available in Graphite and Cream, with Violet Shadow exclusive to Galaxy Z Fold8 Ultra, Lavender to Galaxy Z Fold8 and Pink to Galaxy Z Flip8. Online-exclusive colors^{[20] [21]} include Green Shadow for Galaxy Z Fold8 Ultra, Pistachio for Galaxy Z Fold8 and Mint for Galaxy Z Flip8.

Pre-order until August 13 to double your storage and save as much as P7,000, get up to PHP14,000 off when you trade-in, and even avail of Samsung Care+ Free for 3 months, worth P3,297 via Samsung.com.

Pre-order offers also include savings up to 15% with 0% installment up to 36 months using UnionBank or Metrobank Credit Card, as well as savings up to 11% with 0% installment up to 24 months using Eastwest, BDO, BPI, Security Bank, PNB, HSBC, Chinabank, or RCBC Credit Cards. These offers are available at Samsung Authorized stores nationwide, Samsung.com, and participating online retailers. Customers may also enjoy up to P14,000 off via Samsung Finance+ or Home Credit at Samsung Authorized Stores nationwide, upgrade from their old Galaxy device with guaranteed savings of up to P14,000 through ade-in and avail of Samsung Care+ at up to 33% off on a 2-year plan at Samsung Authorized Stores nationwide and partner online retailers.

The new Galaxy Z series will bring the benefits of advanced AI closer to users’ daily lives by providing a 6-month free trial of Google AI Pro,^[22] including 5 TB of cloud. With the expanded access to Google’s most capable AI models, users can boost their productivity and creativity on the foldable screen anytime they want.

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices.^[23] With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including passwords and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop,^[24] sharing files between iOS and Galaxy devices is now seamless in both directions.

To give users peace of mind after upgrading, Samsung Care+^[26] offers comprehensive protection with

fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them. Customers who purchase a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost. With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, alongside warranty information, self-diagnostics, repair requests and remote support — all from one convenient place on the device.

For more information about the new Galaxy Z Series, please visit:

Galaxy Z Fold8 Ultra: https://www.samsung.com/ph/smartphones/galaxy-z-fold8-ultra/buy/

Galaxy Z Fold8: https://www.samsung.com/ph/smartphones/galaxy-z-fold8/buy/

Galaxy Z Flip8: https://www.samsung.com/ph/smartphones/galaxy-z-flip8/buy/

*Offers may vary per store. Per DTI Fair Trade Permit No. 262261, 261885, 261334, 260761 Series of 2026.

Specifications

^[1] Weight may vary by country or region.

^[2] Compared to previous Galaxy Z Fold models.

^[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

^[4] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4660 mAh for Galaxy Z Fold8.

^[5] Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

^[6] Aspect ratios shown are approximate, based on representative model values.

^[7] Compared to previous Galaxy Z Fold models.

^[8] Results may vary depending on lighting conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

^[9] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

^[10] Measured diagonally, Galaxy Z Fold8 Ultra’s cover screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The main screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.

^[11] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

^[12] Based on Samsung internal lab test conditions with the pre-release version of a given model connected to earphones via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors.

^[13] Compared to previous Galaxy Z Flip models.

^[14] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.

^[15] Automation feature is available in the U.S and Korea, and supports English (U.S) and Korean. Supported languages and regions will be expanded further within this year. Availability may vary by country, region and language.

^[16] Results may vary depending on light conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. AI Bokeh effect is available only in Portrait mode. AI Bokeh photos are currently available at 12 MP resolution.

^[17] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

^[18] Personal Data Engine (PDE) functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. PDE recognizes select languages and certain accents/dialects, including but not limited to Arabic, Chinese (Simplified), Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. PDE currently analyzes Samsung native applications and supported app notifications. KEEP is available on Galaxy smartphones and tablets with One UI 8 or later.

^[19] AI Assistant Activity provides visibility into eligible agent activities. Availability of agents and activities may vary by market, model and OS version.

^[20] Exclusively available on Samsung.com.

^[21] Color availability may vary depending on country or carrier.

^[22] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-flipfold8-6month-trial

^[23] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.

^[24] The Quick Share feature between Galaxy devices is available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above and Galaxy Books released in 2020 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection. To share with Apple devices, a Galaxy device with Quick Share app version 13.8.51.27 or later and Google Play services version 26.11.xx or later is required. As of July 2026, “Share with Apple devices” is supported on Galaxy S26 series, Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 and will be expanded to select flagship models in the future. Galaxy S26 series requires a software update. Availability subject to change. Compatibility supported only by Google. Must be within Bluetooth distance. AirDrop® is a registered trademark of Apple Inc. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with iOS devices.

^[25] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.

^[26] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability

There was a time when a smartwatch was simply an extension of a smartphone, a convenient way to check notifications, answer calls, or glance at the time. Over the years, it has evolved into something far more personal: a companion that helps people better understand how they move, sleep, recover, and care for their overall well-being.

This shift reflects a broader change in how people approach health. As more people embrace healthier, more connected lifestyles, wearable technology has evolved beyond displaying notifications and tracking steps. Today’s smartwatch has become an intelligent wellness companion, supporting better sleep, encouraging consistent movement, guiding recovery, and helping users make more informed decisions about their health.

From Staying Connected to Living Better 

For more than a decade, Samsung has been at the forefront of wearable innovation, continuously reimagining what people can expect from a smartwatch. What began with the Galaxy Gear in 2013 as a connected device for calls, notifications, and everyday convenience laid the foundation for something much bigger. 

In 2018, Samsung ushered in the Galaxy Watch era, a shift that reflected the growing role of wearables as companions for health, fitness, and everyday life. Over the years, the Galaxy Watch lineup has continued to evolve with innovations such as heart rate monitoring, GPS, advanced sleep tracking, Electrocardiogram (ECG), blood pressure monitoring, Samsung’s BioActive Sensor, and the Samsung Health ecosystem, bringing users a more holistic view of their health.

Built for Every Journey, Powered by Galaxy AI

That journey reached another milestone in 2024 with the introduction of Galaxy Watch Ultra, Samsung’s most capable smartwatch designed for outdoor adventures, endurance training, and high-performance activities, while continuing to deliver intelligent health insights. Alongside it, the Galaxy Watch portfolio expanded to better support a wider range of lifestyles, fitness goals, and everyday wellness needs.

The next evolution arrived with Galaxy AI. Rather than simply recording health data, the Galaxy Watch now interprets it, delivering more personalized wellness insights, intelligent coaching, and proactive guidance tailored to each user’s unique lifestyle. Features like Energy Score, Bedtime Guidance, Running Coach, and Antioxidant Index represent a broader shift in wearable technology: from simply measuring health to helping people take meaningful action.

The Next Chapter Starts on Your Wrist

More than a story of technological advancement, the evolution of Galaxy Watch reflects how people’s expectations of wearables have changed over the past decade. What began as a way to stay connected has become a trusted companion that helps users better understand their bodies, build healthier routines, and navigate everyday life with greater confidence. As Samsung continues to innovate, Galaxy Watch continues to redefine what a smartwatch can be, bringing together intelligent technology, personalized wellness, and meaningful everyday experiences.

The journey continues at Galaxy Unpacked on July 22, where Samsung is set to unveil the latest additions to its Galaxy lineup and the next wave of AI-powered innovations. Tune in to the livestream at 9:00 PM (Philippine Time) via Samsung.com, Samsung Newsroom, or Samsung’s official YouTube or Facebook channels, and register in advance at samsung.com/ph/unpacked to receive a ₱2,000 e-voucher and a chance to win Samsung’s newest Galaxy device. 

Per DTI Fair Trade Permit No. FTEB-261104, 261688 Series of 2026

For more information on the latest Galaxy ecosystem, visit

Galaxy Watch8: https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch8-40mm-silver-bluetooth-sm-l320nzsaasa/buy/

Galaxy Watch8 Classic:

https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch8-classic-46mm-black-bluetooth-sm-l500nzkaasa/buy/

Galaxy Watch Ultra

https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch-ultra-titanium-gray-lte-sm-l705fdaaxtc/buy/

For more info, visit Samsung Philippines Newsroom or Samsung.com.

MANILA, Philippines – As the centerpiece of home entertainment, televisions have become much more than just a screen. Whether you’re gathering with loved ones for a movie marathon, cheering through every game-winning play, or simply unwinding to the sound of your favorite artist, the right TV shapes how you experience the moments that matter.

This is why choosing the right TV can make a bigger difference than you think. As the global No. 1 TV and soundbar brand, Samsung expands the possibilities of home entertainment with innovations designed to enrich daily living. Its lineup of Vision AI TVs is built to intelligently optimize your viewing experience while adapting to your needs, so you can spend less time worrying about the details and more time enjoying what you love.

From breathtaking visuals and immersive audio, to intuitive intelligence that lasts, here’s how upgrading to a Samsung Vision AI TV transforms your home viewing experience.

Feel the Difference with Better Picture and Bigger Sound

The biggest difference upgrading to a Samsung Vision AI TV can bring involves more than brighter picture or sharper detail—it’s how effortlessly it makes your viewing even more immersive. 

Whether you’re streaming the latest blockbuster or watching live sports, or revisiting old favorites, the Samsung QLED 4K Vision AI TV brings every frame to life with 100% Color Volume on hues that remain lifelike across different brightness levels. The TV intelligently optimizes every scene through its Q4 AI Processor. It enhances both picture and sound in real time, so you can simply sit back and immerse in the content you love.

Aside from brilliant displays, levelling up your entertainment is also about the sound that surrounds you as you immerse in your viewing. Sound helps you dive deeper into your viewing. Pair your Vision AI TV with the B450F 2.1ch Soundbar to enjoy fuller, richer sound that pulls you deeper into your entertainment. Its Dolby Audio and DTS Virtual:X sound technology surrounds you with spacious 3D audio and deep bass that makes every scene feel larger than life.

Unlock a Smarter, Safer TV Experience

Beyond enhancing your entertainment, Samsung believes that a better TV experience doesn’t just enhance your entertainment, it makes everyday living simpler. Samsung Vision AI comes with a host of intelligent features, designed to enhance your daily routines.

AI Energy Mode helps you monitor and optimize the TV’s energy consumption, bringing greater efficiency without compromising performance. Additionally, SmartThings connectivity makes running your smart home more effortless. It turns your TV into a smart home hub, allowing you to connect and manage devices from a single screen.

A smarter, more connected experience calls for stronger security. Vision AI TVs are equipped with Samsung Knox Security, which safeguards your privacy by protecting sensitive information, securing connected devices, and automatically blocking suspicious apps and websites. Samsung built its Vision AI TVs with advanced technology that powers effortless convenience and gives you greater peace of mind.

Make Moments Better with Crystal-Clear Display and Pulse-Pounding Audio

Upgrading to a Samsung TV means making everyday moments feel extraordinary. From binge-watching your favorite shows to weekend karaoke parties, having the right TV and sound device turns entertainment experiences into memorable moments you will treasure.

The Crystal UHD 4K Smart TV brings exceptional clarity to everyday viewing. Driven by its Crystal Processor 4K, the TV renders vibrant colors and fine details in 4K clarity. With powerful upscaling technology, the TV sharpens every scene into breathtaking 4K resolution to bring out every shade of color and every fine detail of the content you love.

Great visuals deserve sound to match, and nothing does the job as well as the Samsung MX-T70 Sound Tower can. The sound tower helps you put the fun on full blast with up to 1,500 watts of powerful, bi-directional sound that fills every corner of the room. 

Besides powerful bass drops, the MX-T70 Sound Tower adds a playful vibe to your entertainment with its LED Party Lights. You can choose from a variety of light modes to match the mood, with sound effects that are as easy to adjust on the fly. On Karaoke Mode, you can bring the stage straight to your home and get everyone belting out to the ultimate sing-along hits.

Enjoy Entertainment That Keeps Getting Better

Premium hardware is only half of what makes upgrading to a Samsung TV worth it. Having endless entertainment truly makes a difference, and Samsung ensures you’ll never run out of things to watch.

Discover unlimited content with the Samsung TV Plus app, which comes pre-installed on Samsung TVs. The app provides access to hundreds of live channels and thousands of on-demand titles for free, giving you a world of content to discover from the moment you set up the TV.

Investing in a Samsung TV means you can keep enjoying premium entertainment for years to come. Samsung TVs support up to 7years of OS upgrades with One UI Tizen. This means your TV will continue to receive the latest features, improvements, and innovations for as long as possible.

Upgrade to a Samsung Vision AI TV Today

From stunning picture quality and room-filling sound, to intelligent features that make everyday life easier, bringing home a Samsung Vision AI TV turns every moment into unforgettable experiences. 

There’s never been a better time to upgrade than now, as Samsung is offering the best deals on Vision AI TVs and sound devices. Save up to PHP 80,000 on Vision AI TVs and take home exclusive freebies. Don’t wait, these offers are available until August 31, 2026 only.

Get greater peace of mind when you avail the Samsung Care+ Premium for your TVs, available exclusively on the Samsung Online Store or the Shop app. Starting at PHP 5,799/year*, enjoy extended warranty coverage along with certified expert services to keep your Samsung TV performing at its best.

To know more about Samsung Vision AI TVs, visit https://news.samsung.com/ph/.

[DTI Fair Trade Permit No. FTEB-259288 Series of 2026]