MANILA, Philippines (July 9, 2026) – The premium television market is evolving alongside changing consumer behavior. On average, consumers spend about ¼ of their day watching TV¹, with 3 in 4 Filipinos streaming video content². Immersive viewing has also become increasingly important, indicating that consumers are more likely to invest in TV technologies that deliver richer visuals, smarter experiences, and greater long-term value³.

For Samsung, these shifts reinforce its belief that the future of TV lies in smarter, more advanced technologies that make every viewing experience more meaningful. Reinforcing its position as the global No. 1 TV brand for 20 consecutive years, Samsung continues to redefine TV viewing with its newest Vision AI TVs.  

Combining advanced intelligence with breakthrough display technologies, the latest Vision AI TVs create smarter, more immersive home entertainment experiences for consumers.

Vision AI Companion Creates TVs That Understand You

Perhaps the clearest example of Samsung’s vision for the future of television is its Vision AI Companion technology. Built on advanced natural language processing, Vision AI Companion transforms the television from a passive display into an active participant in the entertainment experience. 

This intuitive technology enables viewers to interact with their TV in a conversational manner. They can simply ask for real-time recommendations, inquire about cast information while watching a show or movie, or seek the latest statistics of their favorite team in the middle of a live broadcast. 

This intelligence extends through the integration of AI Football Mode– Instead of relying on generic picture settings, the TV recognizes football content and automatically optimizes picture and sound settings designed to recreate the atmosphere of the pitch right at home. 

Micro RGB Delivers Micro-sized Precision and Unlocks a New World of Color

The new Samsung Micro RGB Vision AI TV also sets new benchmarks for premium display performance — the embodiment of Samsung’s strategy of reshaping TVs through precision engineering, intelligent software, and an expanded content ecosystem.

This new technology reproduces an ultra-wide spectrum of colors by deploying microscopic red, green, and blue (RGB) backlights working together with remarkable precision. This results in lifelike visuals with brighter images, richer contrast, and less color bleed.The TV’s display is driven by the Micro RGB AI Engine Pro, which simultaneously handles 4K upscaling, color enhancement, and sound optimization. To complement this, the Micro RGB Precision 100 reproduces colors with extraordinary accuracy, while the Glare Free Display eliminates distracting reflections to allow viewers to stay immersed in their entertainment regardless of lighting conditions. 

The TV also offers a smooth, ultra-fast gaming experience through its Motion Xcelerator. It supports VRR gaming at up to 165Hz, providing fluid, lag-free gameplay. Additionally, the Gaming Hub streamlines every playing session by bringing together console games, cloud gaming services, and apps within a single interface, complete with personalized recommendations.

The AI Sound Controller Pro feature enables viewers to independently adjust their audio settings to suit different types of content, while Live Translate detects the language of the series or movie being played and generates subtitles in the viewers’ preferred language. 

Mini LED Enhances Viewing with Monumental Depth and Dynamics

Samsung’s new Mini LED Vision AI TV meanwhile reinforces that modern viewing experiences are defined by visual excellence coupled with intelligent adaptation. Powered by the NQ4 AI Gen2 Processor, the TV uses 20 unique AI neural networks to continuously analyze what is on screen and optimize both picture and sound accordingly to deliver the best possible experience for every viewer.

Utilizing significantly smaller backlights than conventional LED televisions, the Mini LED Vision AI TV achieves far more accurate control over brightness and shadow. Moreover, the TV produces stronger contrast, with truer blacks and brighter colors, as well as remarkable depth across every scene. Pure Spectrum color builds upon this foundation, rendering pixel-level color accuracy that preserves natural-looking hues across an expanded color gamut. Meanwhile, Mini LED HDR enhances the realistic display by revealing greater detail in both the darkest and brightest parts of the image to create picture quality that feels more dimensional and immersive.

Similar to the Micro RGB Vision AI TV, the Mini LED Vision AI TV also makes gameplay exceptionally smooth — even for VRR titles up to 4K 144Hz. Through the AI Gaming Optimizer, the TV eliminates the need for manual configuration as it automatically recognizes game genres through real-time analysis and adjusts display settings to maximize responsiveness and visual clarity.

SmartThings Connectivity Builds TVs that Evolve with the Modern Home

As consumer demands for TVs that do more continue to grow, Samsung designed its Vision AI TVs to also serve as intelligent control hubs of the modern home. The built-in SmartThings integration connects Vision AI TV to compatible smart home devices, making the TV the “command center” for the household. Through this, users are able to monitor their smart appliances and manage their energy consumption on AI Energy Mode directly from the television screen.

Samsung’s broader vision for the TV experience extends beyond entertainment, viewing televisions as a long-term investment that evolves alongside new technologies and changing consumer lifestyles. Driven by the One UI Tizen OS, the interface of Vision AI TVs is designed to remain seamless and intuitive over time, supporting up to seven years of free OS upgrades.

Samsung Vision AI TVs: Shaping the Future of Viewing

After two decades as the global No. 1 TV brand, Samsung aims to continue to push beyond conventional televisions design to create experiences that are smarter, more immersive, and built around the modern consumer. 

See what’s possible with Samsung Vision AI TVs on samsung.com.ph. Get premium care for your TV when you add the Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app. Enjoy an extended warranty coverage of up to two years along with comprehensive expert services for as low as PHP 5,799/year*.

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/. 

1 Data from Samsung PH CMI – Brand Health Tracker for TV
2 Streams and Screens: The Philippines Unlocking Filipino Viewing Behavior and Ad Engagement. https://www.magnite.com/research/streams-screens-philippines/
3 Data from Samsung PH CMI – Brand Health Tracker for TV

AI will be no different.

Where AI Meets People

AI is getting smarter faster, and this will continue. But to change how people live, it must answer: where, how and into whose hands does this intelligence reach? This will define AI’s next chapter.

AI no longer merely answers. It is entering an agentic age, taking action on our behalf while the person carries the final decision. But to act for someone, it must first know them.

That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust. The best AI experiences will come from the devices that know the user best.

This is what Samsung has spent years building. The phone is closest to us, with us daily. The tablet is where we create and learn. The watch reads signals like sleep and heart rate. The TV and connected home appliances add context from where we live. And new form factors, from foldables to intelligent eyewear, expand where AI meets us. Together, a fuller picture of a person’s needs forms.

These entry points are powerful together. Signals from across devices become timely assistance: sleep tracked by your watch shapes tomorrow’s schedule, with information always available. AI at its best works quietly in the background, bringing these moments into a cohesive experience. That is why we have spent years building an ecosystem not just to reach, but to connect more moments.

Built on Openness and Trust

Samsung does not do this alone. The platforms that changed the world were the most open. The web was. So were mobile operating systems. With SmartThings, we brought devices, services and partners into one connected experience, shaping industry open standards. Openness lets the best ideas reach people faster. And we don’t simply layer intelligence on top, but design how AI works at the center so it serves each person in context.

But openness alone is not the goal. The harder task is turning intelligence into something personal and trustworthy. The best intelligence in the world should reach people through their everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility.

As AI becomes more personal and agentic, trust becomes the foundation. People need to know what AI is doing for them and remain in control.

This is why trust isn’t added at the end. Samsung Knox protects each Galaxy device and now the connections between them. As intelligence moves across devices, protecting what flows between them is crucial. The most personal data stays on the device so people can understand how AI is working and remain in control.

The Next Chapter of Galaxy

That same understanding shapes the devices we build. The more personal and capable AI becomes, the more form matters. As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special: they fold into your hand or open a larger stage. On this journey, Samsung has continued to make foldables thinner, lighter, stronger and more immersive.

AI is also essential in health. How we sleep, recover and look after ourselves—daily choices add up. A device close to us, like a watch, tracks these signals ensuring a better day.

The upcoming Galaxy Unpacked is where we will show what’s next in bringing all this together: more personal, natural AI experiences on a foundation more partners can build on. The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.

We intend to take this path with openness and responsibility, beginning with the device already in your hand. We open this next chapter together at Galaxy Unpacked.

On July 22, Samsung will host Galaxy Unpacked in London, U.K. Join us as we unveil the next chapter of Galaxy innovation. Scan the QR code to learn more.
The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning at 2 p.m. BST, 9 a.m. ET and 3 p.m. CEST.

Join us as we unveil the newest additions to the Galaxy portfolio, which has defined the foldable category. Combining intelligent capabilities with innovative form factors, the next generation of Galaxy devices are set to deliver more personal and adaptive experiences and set a new standard for the AI era.

The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning 9:00PM Philippine Time. 

Make sure to register and complete the form at https://samsung.com/ph/unpacked to get a ₱2,000 e-voucher and a chance to win the newest Galaxy device. 

Per DTI Fair Trade Permit No. FTEB-261104, 261688 Series of 2026

MANILA, Philippines (July 6, 2026) – Nothing beats coming home to a comfortable space to recharge and relax after a long day. Creating a cool environment becomes smarter, more efficient, and more effortless than ever with the new Samsung AI Inverter Split-type Air Conditioner. Whether you’re escaping the outdoor heat or winding down after a long day, the Samsung Wi-Fi Fast Cooling air conditioner makes your home more comfortable in less time.

There is no better time to upgrade your home’s comfort. From July 6 to July 19, you can pre-order the new Samsung air conditioner and enjoy a free unit upgrade.

Cool Air Everywhere in Just Minutes

No one wants to wait too long for a room to cool down, especially on excruciatingly hot days. Conveniently, Samsung’s AI Inverter Split-type Air Conditioner quickly lowers the room temperature by operating at maximum fan speed on Fast Cooling mode. This allows cool air to spread rapidly and evenly throughout the space, so you can enjoy immediate comfort almost as soon as you switch it on. Available in capacities ranging from 1.0HP to 2.5HP, the unit is suitable for a space of any size. 

With the new Samsung air conditioner, your comfort stays consistent — thanks to the 2-Way Auto Swing feature. It automatically distributes cool air up and down across the room, helping maintain an even temperature throughout the space. This means everyone stays cool and comfortable no matter where they’re sitting in the room.

Powerful, More Efficient Cooling That Helps You Save

Staying cool doesn’t have to come at the expense of higher energy consumption. Samsung’s new Wall-mount Air Conditioner operates more efficiently through its Digital Inverter Technology, which maintains your preferred temperature without the constant stopping and restarting to help reduce energy consumption while delivering consistent cooling performance throughout the day. This allows homeowners to enjoy long hours of cooling comfort with less worry about electricity costs.

Besides being energy-efficient, the unit also dispenses cold air with little to no harm to the environment. It runs on R32 refrigerant, an environmentally friendlier cooling agent that has zero Ozone Depletion Potential (ODP) and a lower Global Warming Potential (GWP). This means that when you choose the new Samsung AI Inverter Split-type Air Conditioner, you choose a cooling solution that is not only better for your home, but for the planet too. 

Comfort That Fits Your Lifestyle

Keeping your home comfortable is effortless with the Samsung Wi-Fi Fast Cooling air conditioner, designed to adapt to the way you live. Built with SmartThings connectivity, homeowners are fully in control of the unit wherever they are. 

Through the app, you can turn the unit off as you leave for work, or turn it on before you arrive so your room is ready to wrap you in relaxing comfort as soon as you walk in through the door. The app also lets you adjust the temperature, switch cooling modes, and fine-tune airflow and fan speed through your phone.

Homeowners can make the unit adjust to their lifestyle through SmartThings Routines. Users can automate cooling schedules based on their daily habits. On the Welcome Home routine, the unit automatically turns on as you approach your house, while setting a Routine Temperature enables the unit to immediately start cooling your space as soon as your room gets warmer than your preferred temperature. 

Keeping the air conditioner clean is just as effortless. With a single press of the Internal Clean function on the remote, the unit keeps itself fresh and ready to deliver clean, cool, air whenever you need it. 

Upgrade to Smarter, More Efficient Cooling with Samsung

Bringing fast cooling performance, energy-efficient technology, and intuitive experience, Samsung’s AI Inverter Split-type Air Conditioner offers a more intelligent way to stay comfortable every day.

Bring home an air conditioner with a higher HP for less. Pre-order yours from July 6 to July 19 to get a free upgrade to a higher HP unit, available exclusively on the Samsung Online Store or the Shop app. Add the Samsung Care+ Premium to your online purchase to enjoy extended warranty coverage and expert care services for your air conditioner.

Bring home the perfect Samsung air conditioner for your home. Visit samsung.com/ph or any authorized dealer nationwide to learn more. 

DTI Fair Trade Permit No. FTEB-258888 Series of 2026

Entertainment is no longer confined to a single place. Today’s viewing journeys unfold across different screens, moments and contexts.

A show may begin with a clip, a trailer shared in a group chat, or a recommendation that arrives mid-scroll. This is not fragmentation. It is how modern viewing works. The more interesting question is not how many screens we use, but what each screen does best, and why despite the plethora of display options made available to consumers, the TV continues to hold a special place in how people experience entertainment at home.

According to Samsung’s 2025 Southeast Asia and Oceania (SEAO) TV Awareness Survey^[1], 65% of the region’s consumers watch TV daily. It’s clear that even as viewing journeys happen across more screens, TV remains part of the everyday rhythm in many households.

From Discovery to Presence

Mobile plays an important role in the viewing journey. It is always within reach, making it suitable for discovery, quick viewing, social sharing, and entertainment on the go.

At the same time, some viewing moments are especially suited for the big screen as TV brings scale, comfort and shared presence to entertainment experiences at home.

For instance, watching a live sports match on the big screen can bring the excitement from the stadium into living rooms. With features like AI Soccer Mode^[2], sound and picture are optimized so viewers can enjoy every single bit of the gameday action from the comfort of their homes. This is why close to 40% of SEAO Smart TV users mirror, cast or stream from their phone to the TV1, showing how consumers value the flexibility of mobile viewing while appreciating the big screen experience.

Rather than choosing between screens, consumers are moving fluidly across them. Mobile devices offer mobility and immediacy, while TV brings scale, comfort, and presence.

A Smarter Way to Navigate Entertainment

Modern viewing no longer begins only when someone turns on the TV. It often starts elsewhere, before making its way there. The role of the Smart TV is to make that transition feel seamless, intuitive and coherent.

That is why the interface matters as much as the display. Viewers should be able to move easily between entertainment, apps and experiences.

Samsung’s One UI Tizen^[3] reflects this shift by making everyday entertainment smoother to navigate. Viewers can easily access apps, customize the home screen, stream content, and enjoy gaming through built-in smart features, creating a TV experience that feels intuitive, personal and connected. With up to seven years of OS upgrades^[4], our TVs are future-proof and kept up to date with security enhancements and performance improvements.

Furthermore, Samsung Smart TVs support the way people move between screens. They allow users to conveniently mirror mobile content on the TV, use Multi View to watch TV and mobile content at the same time, display personal photos, and use the phone as a remote control.

Where the Moment Comes to Life

Once the journey reaches the TV, the screen determines how the moment lands. This is where picture, sound and intelligence work together.

Features^[5] such as Glare Free, HDR10+, and Object Tracking Sound+ (OTS+) help shape how entertainment feels on the big screen. For instance, whether with daylight or indoor lighting, our advanced anti-glare technology reduces reflections to a barely noticeable level, so that viewing experiences stay clear, comfortable, and uninterrupted. Meanwhile, HDR10+ uncovers delicate details across deep shadows to vibrant highlights, bringing greater dimension and immersion to each scene. Additionally, OTS+ helps sound follow on-screen movement for a more immersive audio experience.

Samsung Vision AI^[6] adds another layer by enabling the TV experience to adapt more intelligently to content and environment. Through AI Customization Mode, AI Optimized Mode and AI Sound Controller, the TV can enhance visual detail, fine-tune audio and adjust settings to better match what viewers are watching and where they are watching it.

As a result, films feel more cinematic, with light, shadow and color carrying greater depth. Live matches feel more immediate, as motion and sound bring the room closer to the action. Gaming feels more immersive when the screen keeps pace with every moment. At its best, TV quietly enhances the experience, helping viewers stay immersed in the content and the moment.

On TV models^[7] supporting Vision AI Companion^[8], users can easily pull up related information and content recommendations, activate AI-powered picture and sound enhancements, and access AI apps and features directly on the TV with a click of the AI button or long-press of the Home button on the remote control.

The journey does not have to end when viewing stops. Samsung’s The Frame extends the role of TV beyond entertainment by allowing the screen to remain an integral part of the room when not in use.

The Frame can display renowned pieces that transform the screen into a personal gallery, reflecting individual tastes and complementing the style of the home. Through the Samsung Art Store^[9], users can access more than 5,000 selections from world-famous artists and institutions, with collections that continue to evolve and expand across different genres and themes.

Recent collaborations include the partnership with the San Francisco Museum of Modern Art, which bring celebrated works by artists such as Diego Rivera and Piet Mondrian into the home. The Art Basel Hong Kong 2026 Collection also features works from emerging and established contemporary artists, imbuing the energy and creativity of their work into everyday living spaces.

This makes The Frame more than a screen for watching content. It becomes part of how people shape their spaces and appreciate art as another form of everyday entertainment.

The Right Screen for the Right Moment

The modern viewing journey does not depend on one screen doing everything. It is contingent on each screen playing its role at the right moment. Mobile helps the journey begin through discovery, immediacy and spontaneous moments. TV is where that journey becomes more focused, immersive and present.

In the multi-screen era, the TV complements the way we use devices. It gives entertainment a place to land and its presence can elevate a space. The journey may start anywhere and the big screen is where it all comes together.

Visit https://www.samsung.com/my/tvs/vision-ai-tv/ for more information on Samsung AI TVs.

^[1]Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025.

^[2]Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.

^[3]One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account.

^[4]Tizen OS upgrades will be supported for up to 7 years starting from release year, for TVs released in the year 2026. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply. Due to hardware specifications, the 7-year OS upgrades apply only to Samsung TVs released after 2023. Accordingly, support may vary depending on model, region, product launch year and other factors.

^[5]Features and availability may vary by model and region

^[6]Supported models may vary depending on the feature.

^[7]Samsung Vision AI Companion is integrated across nearly Samsung’s entire current 2026 and 2025 TV line-up, including Micro RGB, OLED, Neo QLED, Mini LED TVs and The MovingStyle, and Smart Monitors line-up. Availability of Vision AI Companion may vary depending on market and model.

^[8]Feature available in certain regions and models. Availability, supported features, and user interface may vary by country, region, model and viewing conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed — please check results. Requires certain Bluetooth remote (sold separately on some models). In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. Go to feature

^[9]Paid subscription required. Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

MANILA, Philippines – June 26, 2026 – Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, and a Samsung TV and Supergirl intergalactic experience at the Mall of Asia Atrium.

“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.

As part of the film’s press tour, the Supergirl intergalactic pop up experience is available at the Mall of Asia Atrium from June 18 to 26, 2026  featuring  Samsung’s 2026 Vision AI TV line-up, including the Neo QLED and Samsung OLED, monitors, and home audio lineups throughout film-inspired spaces, including Supergirl’s celebration area, Kara’s Ship, the Intergalactic Bus Stop and greeting wall.

“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”

As the global TV market leader for 20 consecutive years, Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

For more information, visit www.samsung.com. 

Art has long been a reflection of personal style, helping homeowners shape spaces that feel uniquely their own. Today, that expression extends beyond traditional mediums and into the devices that occupy the heart of the home, including the television.

Designed to seamlessly blend art, technology and design, the 2026 Samsung The Frame transform the TV from a screen into a statement piece. Whether displaying artwork from a world-renowned exhibition, showcasing personal photographs, or delivering immersive entertainment, Samsung’s Art TVs are designed to complement modern living spaces while elevating everyday experiences.

Curious how an Art TV can transform your living space? Here are three ways Samsung’s 2026 The Frame bring together premium display technology, world-renowned art and thoughtful design to elevate the modern home.

1. A Personal Gallery with World-Renowned Art 

Bringing art into the home has never been easier. Homeowners now have more opportunities than ever to discover, curate and enjoy artwork without leaving their homes.

According to Samsung’s 2025 Southeast Asia and Oceania TV Awareness Survey¹, 78% of consumers familiar with The Frame agree that it is equipped with the latest technology. Samsung’s 2026 The Frame go beyond traditional television experiences with innovative Art TV features that bring world-renowned artworks directly into the home:

• The Samsung Art Store features more than 5,000 works from over 800 artists and more than 80 global partners — including collaborations with Moomin and Art Basel 2026.
  
• Art Store Streams ² deliver a curated collection of 30 complimentary artworks every month, refreshed around new themes and artistic styles.

2. Premium Entertainment for Every Home

While The Frame is known for its artistic appeal, it is also designed to deliver premium entertainment experiences for everyday viewing. The survey found that 76% of consumers aware of The Frame associate it with exceptional picture quality, while 75% view it as a premium and high-end TV. 

The 2026 lineup delivers on these expectations through a combination of advanced display technology and intelligent experiences.

Exceptional Picture Quality

• Quantum Mini LEDs that precisely control light for deeper contrast and sharper detail.
• Real Quantum Dot technology that produces more vibrant, true-to-life colors.

Smarter Viewing with Samsung Vision AI Companion

Beyond picture quality, The Frame is equipped with Samsung Vision AI Companion, Samsung’s integrated AI platform designed to make the TV more intuitive and context aware.

Through a dedicated AI button or a long-press of the Home button ³ on the Samsung smart remote, users can interact with content in new ways, from learning about characters and plotlines to controlling playback through voice commands.

Designed for Art and Entertainment

Whether displaying artwork or streaming a movie, both The Frame models are designed to deliver a comprehensive viewing experience.

• Glare Free display⁴ keeps distractions to a minimum, reducing reflections while preserving vivid color and brightness. 

• Q-Symphony, which synchronizes compatible Samsung TVs and soundbars for richer audio experiences.
• Samsung TV Plus, Samsung’s free ad-supported streaming service provides access to over 4,300 channels across 30 countries, allowing users to enjoy diverse content at no additional cost.

3. Designed to Elevate Every Living Space 

A television is more than an entertainment device these days, it is also part of the home’s overall design. 75% of consumers familiar with The Frame associate it with an elevated look and feel. Designed to complement modern interiors, the TVs seamlessly blend form and function through:

• Modern Frame Design that resembles a framed artwork.
• Customisable magnetic bezels ⁶ that snap on easily to suit different interior styles and personal preferences.

The Frame TV can also be mounted nearly flush against the wall using Samsung’s Slim Fit Wall Mount, helping it resemble a framed artwork rather than a traditional television.

Whether serving as a statement piece in the living room, displaying artwork throughout the day, or providing immersive entertainment for movie nights, Samsung’s 2026 The Frame is designed to integrate naturally into modern homes, bringing together art, technology and thoughtful design in a single experience.

The latest The Frame TV is now available in Samsung Philippines. Visit Samsung.com/ph to explore the full lineup, including available sizes, customizable bezel options and the latest promotions.

1 Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Findings in this article are based on respondents who answered the relevant question (N = 1,199), N = [number] in [subsidiary]

2 Availability may vary by country. The time at which the 30 artwork are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice.

3 Users will need to review and accept the Privacy Notice the first time they use the service.

4 Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.

5 Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference)

6 Customisable Frame sold separately. Supported Customisable Frame lineup may vary by country.

SEOUL, Korea – June 25, 2026 – Samsung Electronics Co., Ltd. today announced Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

More Screen, Less Distraction

For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimizes the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and center. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform,[1] Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colors, resulting in more natural-looking selfies in a variety of lighting conditions.

Awesome Intelligence for Everyday Tasks

Upgrades to the existing suite of AI features make mobile intelligence more accessible. Circle to Search[2] with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single step. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser[3] now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription[4] in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence[5] experiences introduced earlier this year, Galaxy A27 5G supports a choice of AI assistants, including Google Gemini[6] and Perplexity.[7] Deeper integration across more native Galaxy apps — including Gallery — supports faster, more intuitive everyday interactions. Galaxy A27 5G now supports Bixby[8] as a conversational device agent, enabling seamless control of settings and features through natural language.

Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault,[9] Galaxy A27 5G keeps sensitive data secure, making device protection easier and more intuitive than ever before.

Availability

Galaxy A27 5G will be available starting July 10 in samsung.com, Samsung Experience and Authorized Stores, and Samsung Flagship stores at Lazada and Shopee. Available in Black, Blue, and Light Pink.[10]

Exclusive launch offers await when you purchase the Galaxy A27 5G until September 15, 2026. Get savings up to Php3,639 (P1,500 off discount, free travel adapter and Jisulife fan).*

For added peace of mind, Samsung Care+[11] offers comprehensive coverage optimized to users’ needs, including tailored benefits that protect the value of the device.

For more information on Galaxy A27 5G, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.com.

*DTI Permit No. FTEB-258063 Series of 2026

Specification Table

[1] Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

[2] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[3] Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects.

[4] Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com

[5] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model or phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[6] Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed.

[7] Menu names, paths, and screen layouts may vary depending on your device model, software version, or app version. This feature may vary depending on your country, language, model, or app. If the Perplexity app does not appear in the voice wake-up app list, update both the Voice wake-up app and the Perplexity app to the latest version from the Galaxy Store, then try again. Language support for Perplexity may vary by country.

[8] Service availability may vary by country/service provider/language/device model/OS version.

[9] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[10] Color availability may vary depending on country or carrier.

[11] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.

[12] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

[13] Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

In 2017, The Frame combined Samsung Electronics’ advanced display technology with an elegant design to fit seamlessly into living space. Resembling a picture frame, The Frame featured customizable bezels, the Invisible Connection, and the One Connect Box which neatly organizes all cables, giving the living room a clean, clutter-free look.

Moreover, Samsung Art Store, the art subscription service for Samsung Art TVs, brought renowned and captivating artworks into homes worldwide, continuously expanding its collection to over 5,000 pieces.

This year, the premium art experience has been further elevated with the introduction of the Vision AI Companion, which offers a more personalized experience, along with various setup options. Check out the infographic below to explore The Frame’s innovative journey in bringing art into everyday life.

1 Customizable bezels sold separately and options may vary by market.

Galaxy Manila Marathon 42KM runners navigate the EDSA route, pushing through the midnight course with focus and endurance. Shot on the Samsung Galaxy S26 Ultra by Team Galaxy and photographer Jilson Tiu.

Every marathon is measured in kilometers, but the moments that stay with runners long after the finish line are often the ones in between. For one historic first, EDSA was transformed from Metro Manila’s busiest highway into a landmark marathon route, as 25,000 runners came together for the Galaxy Manila Marathon 2026.

Held on June 12 to 13, 2026, the Galaxy Manila Marathon marked a historic first for Philippine running with the first-ever full marathon route traversing EDSA end-to-end. Through its partnership with RUNRIO and SM Supermalls, Samsung helped champion a milestone that brought together thousands of runners through endurance, personal achievement, and community.

Marathoners make their way through the EDSA-Ayala underpass along the historic route, sustaining rhythm through a continuous stretch of the course. Photo captured using the Samsung Galaxy S26 Ultra by Team Galaxy and photographer Jilson Tiu.

In celebration of Philippine Independence Day, the event brought together elite athletes, fitness enthusiasts, first-time runners, families, and communities across 5KM, 10KM, 21KM, and 42KM race categories. The full marathon began late June 12, guiding runners along a historic route that reimagines one of the country’s most recognizable roads as a space for movement and collective achievement.

Capturing this momentous transformation was photographer Jilson Tiu, who documented the Galaxy Manila Marathon using the Galaxy S26 Ultra. His photographs chronicle a rare shift of EDSA, revealing a city in motion where runners, supporters, and the urban landscape converge around a common purpose. Throughout the course, the Galaxy S26 Ultra enabled Jilson to capture the scale, energy, and emotion of a marathon that redefined how EDSA is experienced.

Samsung Electronics Philippines Mobile Experience (MX) Head Kristine Go shared talks about the brand’s continued commitment to wellness with Samsung’s Galaxy ecosystem.

“The Galaxy Manila Marathon is a strong expression of Samsung’s vision for connected wellness, where technology and lifestyle intersect to inspire healthier, more intentional living. This year reflects a growing community that values progress, resilience, and deeper connections,” Samsung Electronics Philippines Mobile Experience (MX) Head Kristine Go shared.

“Through Samsung’s Galaxy ecosystem, we aim to enable more seamless wellness journeys that extend beyond race day, supporting how people move, recover, and live with greater purpose every day,” Go emphasized.

What unfolded was more than a race; it reflected how running in the Philippines has evolved into a more empowered, community-driven pursuit of wellness, where health is seen not just as a goal, but as a lifelong journey shaped by consistency, mindset, and memorable experiences rather than distance and speed.

A Growing Movement for Connected Wellness

Powered by Samsung’s latest Galaxy Watch innovations, Samsung showcased how connected technology can support healthier lifestyles at the Galaxy Manila Marathon 2026. Featured at the event were the Galaxy Watch8, Galaxy Watch8 Classic, and Galaxy Watch Ultra, showcasing Samsung’s latest approach to fitness, recovery, and everyday wellness.

Beyond performance metrics, the Galaxy Watch8 delivers adaptive coaching through Running Coach, offering tailored training and real-time guidance based on individual fitness levels. This supports users to prepare more effectively for goals ranging from their first 5KM to a full marathon. 

Key wellness features such as Energy Score provide a snapshot of physical and mental readiness, helping users better understand when to push forward or prioritize recovery. Meanwhile, advanced BioActive Sensor technology and Antioxidant Index offer deeper health insights beyond traditional fitness data. Together with the broader Galaxy ecosystem, Samsung continues to empower users to train smarter, recover better, and cultivate healthier habits that extend far beyond race day.

Powered by Community, Inspired by Progress

With the success of the Galaxy Manila Marathon, Samsung continues to strengthen its commitment to connected wellness in the Philippines. The Run with Galaxy initiative brings Filipinos together through shared experiences rooted in movement, community, and wellbeing.

Supported by the Department of Tourism (DOT), the marathon series features routes certified by the World Athletics and the Association of International Marathons and Distance Races (AIMS), and sanctioned by the Philippine Athletics Track and Field Association (PATAFA), reflecting Samsung’s continued focus on delivering meaningful experiences at scale.

Ready for your next race-day goal? Whether you are training for your first 5KM or chasing a new marathon personal best, Galaxy wearables are designed to support every step of the journey.  For a limited time, enjoy up to 40% savings on select Galaxy wearables. Get the Galaxy Watch8 (40mm) for as low as ₱8,396 (from ₱20,990), the Galaxy Watch8 (44mm) for ₱9,196 (from ₱22,990), the Galaxy Watch8 Classic (46mm) for ₱11,996 (from ₱29,990), and the Galaxy Watch Ultra for ₱16,396 (from ₱40,990). Those looking for an everyday fitness companion can also enjoy the Galaxy Fit3 for just ₱1,396 (from ₱3,490).

DTI Fair Trade Permit No. FTEB-257872 Series of 2026