MANILA, Philippines (September 25, 2026) – Better living at home is built with appliances performing reliably, helping you get more things done with less effort. Samsung brings this level of dependability to Filipino homes with its Bespoke AI appliances. 

Combining long-lasting performance with smart, intuitive technology, Samsung Bespoke AI appliances do the heavy lifting to make your everyday life simpler, smoother, and undeniably better—so you have one less thing to worry about.

Durability and AI Efficiency, Built to Last

When everyday home appliances perform consistently day after day, routines feel easier and you have one less thing to worry about. Samsung Bespoke AI delivers the same reliability and more, combining dependable performance with intuitive technology. This gives you appliances that understand you and your needs, making everyday tasks more convenient and efficient than ever. 

In the kitchen, the Bespoke AI Family Hub Side-by-Side Refrigerator serves as a reliable, intuitive companion, keeping food fresh with powerful All-Around Cooling and making meal planning and ingredient tracking easier with a built-in Family Hub screen. The refrigerator’s AI Inverter Compressor keeps it running at its best for as long as possible. Backed by a 10-year warranty, it uses AI algorithms to maintain stable cooling while also improving energy efficiency, giving you more reason to feel confident about the refrigerator’s long-term performance.

Laundry days feel lighter with the Bespoke AI Front Load Washer and Dryer. With its AI Wash and Dry feature, it tailors wash and dry cycles to fabric type, soil level, and load size. Instead of repeatedly figuring out which settings to use, you can count on the machine’s intuitive design to make wash days easier. Built with Samsung’s Digital Inverter Motor, the machine delivers a quiet, energy-efficient, and long-lasting performance.

For comfort you can depend on, the WindFree Wall-mount Air Conditioner Premium Plus leverages the power of AI to create a relaxing environment truly conducive to rest. Its AI Motion Wind learns your space and understands your habits to deliver cool air tailored to your comfort, while AI Energy Mode also helps reduce energy consumption. Moreover, its AI Digital Inverter Control maintains your preferred temperature while reducing energy use over time.

Samsung Bespoke AI appliances work quietly in the background to help homeowners feel confident their homes will run seamlessly for years. 

Built-In Tough Security for Total Peace of Mind

Most families count on their homes as safe havens, and as homes become more connected, keeping experiences secure is more crucial than ever. With Samsung Bespoke AI appliances, you can enjoy the convenience that smart home appliances bring with greater peace of mind through Knox Security.

Samsung’s tough security system provides multi-layered protection across compatible connected devices. Knox Matrix is designed to monitor security threats throughout the ecosystem, while Knox Vault adds a layer of protection by securing your sensitive data and information. This means having the convenience of checking your wash cycles from your smartphone or bringing your devices together through SmartThings is safer, with security built into the experience.

Reliable Performance Only Gets Better Each Year

A dependable appliance does more than meet your home’s needs; it consistently enhances daily life as your routines and technology evolve. To maintain a convenient, efficient experience at home, Samsung Bespoke AI appliances come with up to seven years of software updates. This ensures your premium home investments keep gaining the latest features, technologies, and security enhancements for years to come. 

For modern homeowners, this long-term software support translates to exceptional long-term value and absolute peace of mind. From introducing new, time-saving convenience to strengthening your home’s digital defenses, continuous updates keep your Bespoke AI appliances future-ready investments that make everyday living better year after year.

Maintenance and Management Made Easier 

Investing in Bespoke AI appliances means never having to stress about the unexpected. Samsung’s Home Appliance Remote Management (HRM) adds another layer of reliability by continuously monitoring your premium appliances to ensure optimal performance. This intelligent system enables proactive prediction and diagnosis, including fault detection and remote troubleshooting. It can also provide usage tips and help resolve certain issues remotely, reducing appliance downtime and preventing disruptions to your routines. 

With Samsung’s HRM, a potential performance issue can be resolved before it becomes a bigger problem for your home, without the hassle of scheduling service visits. This invisible layer of support keeps your home running smoothly each day.

Live Better Everyday with Samsung Bespoke AI

The most reliable appliances for your home are those that make life easier, giving you one less thing to worry about every day. Samsung Bespoke AI brings convenience, efficiency, and reliable performance to help you manage daily routines with less effort and greater peace of mind.

To know more about why Samsung Bespoke AI appliances make the perfect addition to your home, visit https://www.samsung.com/ph/home-appliances/why-samsung/.

For more information, visit https://news.samsung.com/ph/. 

MANILA, Philippines (September 16, 2026) – Samsung has always set the standard on how you experience the moments you spend at home with its line of Super Big Vision AI TVs. As the global No. 1 TV brand for 20 years, Samsung continues to transform the home entertainment experience by combining expansive views with advanced display technology and intuitive intelligence on its latest TV innovations, creating more immersive ways to enjoy everything from entertainment, gaming, and everyday routines.

Samsung Super Big TVs were designed to enrich daily living at home, which was showcased on September 16 at Elan by the Bay in Parañaque. The launch event was held together with event partner Mercedes-Benz. 

Enjoy Super Big Entertainment Right in the Living Room

Entertainment feels bigger and more immersive with the massive 100” Micro RGB Vision AI, designed to help you see more of what you love. Beyond its sheer size, the TV carries Samsung’s latest display technology to bring greater color, clarity, and detail to the screen. The TV’s remarkable performance was showcased in the Living Room area of the venue. 

The TV uses microscopic RGB backlights to produce a wider range of colors, brighter images, and more accurate hues across the display while minimizing color bleeding. This makes details such as landscapes, skin tones, and dark cinematic scenes appear more vivid and lifelike. Driving this performance is the Micro RGB AI Engine Pro, Samsung’s powerful processor designed to enhance picture and sound. It supports 4K upscaling and intelligent color and sound optimization to help content look and sound better on a super big screen. 

Pairing the Micro RGB Vision AI TV with a compatible Q-Soundbar instantly turns the living room into your own home cinema. With Q-Symphony, the TV and soundbar work together to deliver synchronized audio, adding greater depth and dimension to what is happening on screen—making every viewing feel bigger in every way. 

Nothing makes entertainment feel bigger than an unlimited access to endless content. Through the built-in Samsung TV Plus app, the TV offers over 750 channels and thousands of on-demand titles at no additional cost. 

Super Big Way to Start Your Day in the Bedroom

Super big Samsung TVs, such as the 98” Crystal UHD Vision AI TV can help you begin the day in a bigger, better way. In the bedroom, the TV becomes an intuitive companion to kickstart the day. It delivers crystal-clear viewing, using the NQ4 AI Gen2 Processor to optimize picture and sound quality. AI Color Booster pro analyzes scenes and enhances color expression, resulting in more vivid and dynamic visuals, while Supersize Picture Enhancer ensures the picture is scaled to the TV’s size.

Beyond delivering remarkable visuals, ideal for morning workouts, the TV’s Vision AI Companion allowed the guests to interact with the TV using natural language to get useful information. From checking the weather, catching up on the latest news, checking information relevant to their day, even asking the TV to pull up their favorite workout video, the TV helps every user start the day in a super big way.

Supersizing Productivity and Fitness in the Home Studio

Samsung Super Big Vision AI TVs unlock unlimited possibilities, enriching every aspect of your home living. This was seen in the Home Studio, which demonstrated how the 100” Neo QLED Vision AI TV can support fitness activities at home. Powered by the Quantum Mini LED technology, the Neo QLED Vision AI TV uses smaller LEDs that can be controlled more precisely across the screen, producing stronger contrast, brighter highlights, and more defined details. Its NQ4 AI Gen2 Processor enables the TV to render sound and display that make it easier for users to follow a fast-paced workout.

Using SmartThings, the television can also become part of a connected workout routine. By pairing a compatible Galaxy Watch, guests got to see their fitness metrics, such as heart rate and calories burned, while riding a stationary bike in front of the TV. Aside from supporting fitness, SmartThings also makes managing the household easier by bringing connected devices together on a single platform. 

The attendees also experienced how the Vision AI Companion can help get them into total workout mode as it responded to their prompts and helped them find workout content that matched their routine.

Full Scale Action in the Entertainment Room

Entertainment is best experienced with your loved ones. The 100” Mini LED  Vision AI TV makes shared entertainment moments more special with immersive displays and advanced technologies. Driven by Mini LED technology, the TV renders vibrant highlights and deeper shadows for a more immersive entertainment experience. Pure Spectrum color provides more precise color expression across a wider color range, bringing anything from virtual worlds to sports arenas to life in vivid hues. 

Showcased during the event was how users can enjoy a smoother gaming experience, thanks to the TV’s Motion Xcelerator 144Hz technology. This delivers seamless visuals at incredibly fast speeds, even for VRR games of up to 4K144Hz or 2K240Hz. Using AI Gaming Optimizer, the TV instantly recognizes the genre of the game you’re playing and applies the optimal settings automatically. Now, you won’t need to fiddle with the menus or the hassle of manually setting up the settings that suit your game.

ports fans were also treated to a remarkable sports-viewing experience. AI Football Mode allows the TV to optimize picture and sound for football viewing, making the pitch appear more vivid and each match more exciting. Using AI Sound Controller, the attendees were able to adjust the volume of each voice and the background noise for a more personalized listening experience.

Epic Gaming and Massive Wins in the Gaming Room

As the leading authority on display innovation, Samsung also takes gaming experiences to new levels with its line of Odyssey gaming monitors. Reinforcing its position as the global no. 1 gaming monitor brand for 7 consecutive years, Samsung engineered the monitors to deliver the speed, responsiveness, and screen space that give players the ultimate competitive edge.

The 49” Odyssey OLED G9 gaming monitors treated guests to a bigger, more immersive gaming experience with its DQHD display. Its wider screen gives players a broader field of view, allowing more of the game world to remain visible at once. The OLED Glare-free reduces glare, keeping players fully focused on achieving their victory. With an ultra-high refresh rate of 244Hz, the monitor helps players stay ahead of the game.

Meanwhile, the 32” Odyssey OLED G7’s OLED display with 4K resolution makes virtual worlds come alive with deeper contrast and brighter highlights. Its Dual Mode allows players to switch between 4K at 165Hz for sharper, more detailed visuals or Full HD at 330Hz when speed and responsiveness take priority. Both monitors boast up to 0.03ms response times, for ultra-responsive gaming. 

Guests remained immersed in their game, thanks to the 27” Odyssey G5 Gaming Monitor’s display with QHD resolution. This boosts the game’s realism with detailed, pin-sharp images, allowing gamers to see more of every virtual battlefield. Its Fast IPS panel, with a 180Hz refresh rate and a speedy 1ms response time, gives guests a sharp and responsive display for fast-paced games. AMD FreeSync and G-Sync compatibility reduce maintain smooth gameplay, even during the most action-heavy scenes.

Live Big with Super Big Samsung Displays

The launch of Samsung’s newest display innovations reflects its commitment to delivering premium entertainment experiences. With bigger screens equipped with intelligence and premium display technology, Samsung continues to give consumers more ways to enjoy their passions at home.

Start living bigger with Samsung Vision AI TVs today. Save up to PHP 80,000 on Vision AI TVs and bring home exclusive freebies, including a Q-Soundbar worth up to PHP 86,999. Find the Vision AI TV for your home and get free VIP Installation services. These exclusive offers are available until October 30, 2026 only.

Protect your premium TV by adding the Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app. Maintain your TV’s reliable performance with extended warranty coverage of up to two years along with comprehensive expert services for as low as PHP 5,799/year*.

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-259288 Series of 2026

Galaxy Tab S12 Ultra and Tab S12+ feature immersive displays and come bundled with the ergonomically designed S Pen for effortless note-taking and precise editing. With easy access to professional-grade apps and versatile accessories, users can pursue their passions and progress toward their goals with ease. Combining portability with professional-grade power, the Galaxy Tab S12 series gives users instant access to powerful capabilities whenever inspiration strikes.

“The Galaxy Tab S12 series is designed for people who are constantly exploring new ideas, developing new skills and bringing their ambitions to life,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Built with industry-leading hardware, the Galaxy Tab S12 series pairs an expansive screen with the power of Galaxy AI — removing friction from complex tasks so users can stay focused on achieving impactful results.” 

Peak Performance in an Ultra-Thin Design

The Galaxy Tab S12 series combines powerful performance and long-lasting battery life into a thin and light design, making it easy for users to achieve more, wherever ambition takes them. At a remarkably slim 5.1mm, Galaxy Tab S12 Ultra is Samsung’s thinnest Galaxy Tab, while delivering the most powerful performance of any Galaxy Tab to date, supporting productive use throughout the day. For example, users taking an online course alongside a full-time job can catch up on a lesson during the commute, then work through course exercises on the large screen at a café or library later in the day.

Both models are built to go the distance, allowing users to keep going without losing momentum. On a single charge, the all-day battery lasts up to 23 hours on Galaxy Tab S12 Ultra and up to 21 hours on Galaxy Tab S12+, supporting long stretches of productivity anywhere. When it is time to recharge, the battery goes from 0% to 100% in about 95 minutes with the 45W adapter — minimizing downtime so users can get back to what they were doing.

Beyond long-lasting battery life, the Galaxy Tab S12 series delivers the most powerful performance of any Galaxy Tab to date, keeping pace with even intensive tasks. The cutting-edge 3nm processor delivers up to 61% faster NPU processing, 19% faster CPU performance and 17% improved GPU power compared to Galaxy Tab S11 Ultra. In everyday use, that means users can take on more demanding tasks with increased speed and responsiveness. Whether rendering complex creative projects or watching a lecture while taking notes and asking AI for clarification — the experience stays responsive and fast with fewer interruptions to break their focus.

A newly designed 3D Vapor Chamber efficiently dissipates heat to support more reliable performance during demanding tasks, whether users are editing video or designing graphics for hours. Engineered for resilience and durability to withstand the elements and give users peace of mind, the Galaxy Tab S12 series also comes with IP68-rated water and dust resistance.

The Galaxy Tab S12 series comes with an expansive screen designed to help users think bigger and give ideas more room to unfold. Galaxy Tab S12 Ultra features a large 14.6-inch display, making it easy to explore complex topics and keep multiple perspectives in view. The Galaxy Tab S12+ features a larger 12.6-inch display and slimmer bezels than its predecessor, offering more screen space without sacrificing portability. Both models feature Dynamic AMOLED 2X displays reaching up to 1,600 nits of peak brightness — delivering clear, vivid visuals indoors or out. The upgraded seamless Vision Booster now adjusts brightness in real time based on lighting conditions for comfortable viewing.

Sound gets a major upgrade as well, with 4-channel spatial audio — twice as many channels as the previous generation — delivering a richer, more immersive experience whether users are streaming content, following a tutorial or editing. 

Making Everyday Tasks More Intuitive and Effortless 

Building on an industry-leading hardware foundation, the Galaxy Tab S12 series turns its large screen into a flexible workspace that makes it easy to keep up with different tasks without missing a beat. Running Android 17 with One UI 9 and the latest Galaxy AI, it brings research, note-taking, creation and AI assistance into one place, giving users more freedom to explore new ideas, capture what matters and put what they learn into practice.

Thanks to the Galaxy Tab S12 series’ immersive screen, users can split the screen into up to three sections in Multi Window layout. For example, users can take notes in Samsung Notes on one side while playing a lecture and opening an AI assistant on the other. As key takeaways or questions come up, users can capture them with the S Pen directly in Samsung Notes, while Note Assist summarizes their notes – all without pausing the lecture.

Both models come bundled with an ergonomic S Pen, offering precise, intuitive input for note-taking, annotating materials, and sketching concepts. For a more structured, professional workstation, the Pro Keyboard elevates productivity with a premium aluminum finish and a Galaxy AI Key that enables instant access to AI assistants, while the Book Cover Keyboard Slim delivers flexibility with comfortable viewing angles and an effortless typing experience. 

The Galaxy Tab S12 series helps users bring information together and get real-time support the moment curiosity strikes. The Galaxy Tab S12 series comes equipped with a six-month trial of Google AI Pro, providing expanded access to Google’s most capable AI models from day one. Users can ask Gemini about anything unclear or dive deeper into subjects they want to explore the moment a question comes up. With Gemini Notebook, users can bring together notes, images, recordings, and files in one workspace and create summaries, podcasts, and even quizzes to make key information easier to understand. 

A Complete Ecosystem Designed to Take Skills and Creativity Further

The Galaxy Tab S12 series gives users the ideal place to put knowledge into practice, bringing together professional-grade apps alongside benefits worth approximately $600 to help them take their skills further.

Adobe Photoshop comes pre-loaded on the Galaxy Tab S12 series — a first for Android tablets — bringing pro-grade image editing and design to the tablet. The interface is optimized for tablets, and S Pen support makes it more intuitive to move ideas from hand to screen. Photoshop includes AI-powered features including AI Assistant and generative AI features powered by Adobe Firefly like Generative Fill and Image to Video, helping creatives edit faster and effortlessly. Exclusively for the Galaxy Tab S12 series, users receive four months of free access to the Photoshop mobile plan.

Notability, newly pre-loaded on Galaxy Tab, helps users capture their ideas, organize notes and build knowledge more efficiently with S Pen optimization and AI-driven study tools with a six-month free trial, plus 20% off the first subscription.

Goodnotes delivers clean note-taking and organization with one year of free access and LumaFusion enables professional-grade video editing, offered at a 66% discount. And Notion supports flexible writing, planning and organization with one month of its Plus plan free. Clip Studio Paint brings precision drawing and painting tools for digital art with a six-month trial and 20% off the first subscription. 

In addition to these apps, users can explore a broader range of options that support different needs. MyScript Math instantly solves handwritten equations and shows the steps behind each one, while MyScript Notes summarizes handwritten notes into study materials with built-in AI tools to explain concepts or generate quizzes. Noteshelf 3 offers customizable layouts for capturing and organizing ideas, while ArcSite converts rough field sketches into precise CAD drawings.

Availability

The Galaxy Tab S12 series will be available for pre-order exclusively on Shopee from October 9 to 20, before officially launching online on Samsung.com, Lazada, TikTok Shop, Shopee, MemoX.com, and Abenson.com on October 21, and in Samsung Experience and Authorized stores starting October 28, 2026. 

As part of its exclusive launch offer, every purchase of the Galaxy Tab S12 series comes with a free productivity bundle—including a Book Cover Keyboard Slim, S Pen, and a 45W travel adapter valued up to ₱18,279—along with 3rd party app benefits like a 1-year Microsoft 365 subscription, 6 months of Google AI Pro, 4 months of Adobe Photoshop subscription, and more worth up to ₱24,161.

Customers can also trade in their old devices for instant savings of up to  ₱12,000, and enjoy 0% credit card installment plans for up to 36 months with an extra 15% off discount for select banks. Students also get additional savings with 10% off at Samsung Experience and Authorized stores or additional ₱5,000 off through the Samsung Education Store online.

Built for lasting and confident use, Galaxy Tab S12 Ultra and Galaxy Tab S12+ support up to seven times of OS upgrades and security updates.

For added peace of mind, Samsung Care+ offers comprehensive coverage tailored to users’ device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.  Additionally, Galaxy mobile phone users running One UI 9 can easily check the Samsung Care+ status of their Galaxy Tab and enroll through the Warranty and care menu in the Settings. It provides quick access to warranty information, self-diagnostics, repair requests, and remote support for connected devices—all directly from the mobile phone.

For more information on the Galaxy Tab S12 series, please visit https://www.samsung.com/ph/tablets/galaxy-tab-s/galaxy-tab-s12-ultra-5g-gray-512gb-sm-x946bzaextc. 

Specifications

*Specifications may vary by market.

*All specifications and descriptions provided herein may be different from the actual specifications and descriptions for the product. Samsung reserves the right to make changes to this document and the product described herein, at any time, without obligation on Samsung to provide notification of such change. All functionality, features, specifications, GUI and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation. The contents within the screen are simulated images and are for demonstration purposes only.

The search is on for the new batch of Galaxy trailblazers as Samsung opens the applications for the Galaxy Campus Batch 4, its flagship student ambassador program for bold, driven college students ready to develop their voice, strengthen their influence, and discover what they can achieve beyond the feed.

Extended until October 4, 2026, current college students from any Philippine college or university can submit their applications for a chance to be part of the 50 new Galaxy Campus student ambassadors.

What’s in it for the Batch 4 of Galaxy Campus?

More than just a student program, the Galaxy Campus Batch 4 serves as the launchpad for the next generation of tech-driven leaders, storytellers, and changemakers. This program offers relevant skill-building activities and exclusive access to Samsung events and early hands-on experiences with the latest Galaxy devices.

Designed to bridge student creativity with industry excellence, Galaxy Campus offers comprehensive training in content creation, digital marketing, and strategic leadership. Student ambassadors gain hands-on experience through exclusive workshops, innovative brand challenges, and direct mentorship from top tech and creative professionals.

Some of the exciting things that the Galaxy Campus Batch 3 student ambassadors did were going through different universities with the Galaxy Campus Club to showcase Galaxy devices and introduce the Samsung Education Store among their peers. They also participated in meaningful activities like A Galaxy of Giving where they collaborated with the students of Philippine School for the Deaf to design tables and chairs for the school.

How to apply

If you are a college student in the Philippines with at least one academic year left, demonstrate leadership, are willing to create content and join affiliate marketing, and maintain good academic and disciplinary standing, then you might be one of the next Galaxy Campus Student Ambassadors!

You can join by following the mechanics below:

1. Prepare: Gather your requirements and get ready to stand out.
2. Post: Create and post a 90-second video on TikTok, Facebook, or Instagram and use #GalaxyCampusPH. Introduce yourself, share your leadership story, and tell us why you are the perfect fit to become a Galaxy Campus Ambassador. Do not forget to set your video to public so we can see your submission!
3. Submit: Complete the application by submitting the requirements at the Galaxy Campus portal in this link: http://spr.ly/GalaxyCampusBatch4Recruitment

You still have time to submit your application until October 4, 2026, so go ahead and show us that you are the next trailblazer we are looking for!

To know more, visit https://www.samsung.com/ph/galaxy-campus/about/.

From concert nights and live shows to spontaneous moments with friends, there’s always something worth capturing. The Galaxy S26 FE makes it easy to keep those moments close, with camera features designed to help you capture the action, the atmosphere, and everything in between.

Your Fancam, Only Better

For fans who love documenting their favorite artists, My FanCam makes it easier to keep the spotlight where it belongs.

Whether you’re filming a solo performance, a dance break, or a memorable interaction on stage, My Fancam helps users focus on their chosen subject and keep track of the action. It’s made for those moments when there’s simply too much happening on stage to settle for just one frame.

The Galaxy S26 FE pairs this experience with Super Steady Video, helping users capture smoother footage even when the action gets intense. From following an artist moving across the stage to filming while caught up in the energy of the crowd, Super Steady Video helps reduce unwanted camera shake so footage stays focused on the moment.

Because a good fancam is more than just a video, it’s a way to relive the excitement of being there, from the performance and energy of the crowd to the moments that happened in between.

See the Night in a New Light

A concert can be a challenge to capture, especially when the lights go down and the stage shifts between bright spotlights and darker scenes. The Galaxy S26 FE’s Nightography helps capture clearer, more detailed shots in low-light settings, so fans can keep up with the performance even when the lighting changes.

Paired with the ProVisual Engine, the Galaxy S26 FE helps bring out more detail and clarity in concert shots, from the glow of the stage lights to those darker moments in between. Whether you’re capturing your favorite artist’s performance or a memorable moment from the crowd, you can keep the energy of the show in your camera roll.

Make Every Moment Count with the Galaxy S26 FE

The Galaxy S26 FE is now available in Pistachio, Blueberry, and Graphite, giving fans a choice of color to match their style. Until November 30, 2026, customers can enjoy a ₱7,000 discount on the 512GB variant, ₱5,000 off on 256GB, and ₱4,000 off on 128GB. Customers can also get up to ₱6,000 in guaranteed savings when trading in an old device. For those purchasing through Home Credit, an additional discount of up to ₱14,000 is available until October 31, 2026.

Whether it’s your favorite artist on stage, a night out with friends, or an everyday moment worth remembering, the Galaxy S26 FE is made to help you capture more of what matters. With the right features, style, and offers to get started, make every moment count with the Galaxy S26 FE.

For more information on Galaxy S26 FE, please visit  https://www.samsung.com/ph/smartphones/galaxy-s/galaxy-s26-fe-pistachio-128gb-sm-s741blgbphl/ 

Terms and conditions apply.

*Per DTI Fair Trade Permit No. FTEB-265742 Series of 2026

*Per DTI Fair Trade Permit No. FTEB-265761 Series of 2026

MANILA, Philippines (September 22, 2026) – Samsung Electronics is bringing its vision of AI-powered connected living to Cebu as its line of home appliances, SmartThings ecosystem, and smart building technologies are set to be integrated into the premium mixed-use development, Granz Forest Park. Samsung aims to use the project as a springboard to expand its residential and building solutions business across Southeast Asia.

On September 17, Samsung inked an agreement with specialized real estate developer DH Plus. Under the agreement, Samsung is set to provide AI-powered appliances and integrated B2B operational solutions—including SmartThings Pro and b.IoT—for the Granz Forest Park development project in Cebu. DH Plus specializes in high-end residential, hotel, and resort developments in Korea and overseas and is responsible for the Granz Forest Park project.

“This partnership represents a meaningful example of introducing a customized, integrated AIoT-based operational solution spanning both residential and commercial spaces,” said Hwang Tae-hwan, Executive Vice President and Head of Samsung Electronics’ B2B Integrated Offering Center. “Building on this collaboration, we will actively participate in mixed-use development projects that utilize integrated B2B operational solutions across the Southeast Asian market.”

Scheduled for completion in 2030, Granz Forest Park will be a state-of-the-art premium mixed-use complex built around artificial intelligence of things (AIoT) technology. The approximately 66,000-square-meter site will feature three residential buildings, one hotel, and private villas. It will also include commercial facilities where visitors can experience K-beauty and K-food, the membership-based “Granz Club,” and an international school. A walking trail connecting the complex to a mangrove ecological park will provide residents and visitors with opportunities for relaxation and leisure in a natural setting.

Samsung Electronics will create customized AI Home environments in the complex’s residential facilities by integrating AI-powered appliances with SmartThings. The company will also introduce SmartThings Pro, its B2B connectivity and integrated control platform, to support the safe and efficient operation of the complex.

The residences and hotel will be equipped with a range of AI-powered appliances, including televisions, air conditioners, refrigerators, and washing machines. Residents and hotel guests will be able to access the AI Home services immediately after signing in to SmartThings once. Through SmartThings, they will also be able to control in-room devices from a single platform, making their living and accommodation experience more convenient.

Residential facility managers will be able to remotely monitor equipment conditions through SmartThings Pro. This will enable them to respond to issues quickly and operate the facilities efficiently while minimizing the need for on-site visits.

Samsung Electronics will also deploy its integrated building solution, b.IoT, to manage common areas such as community facilities and swimming pools, as well as infrastructure including hot-water and boiler systems. b.IoT is a solution that provides integrated control and management of heating, ventilation and air-conditioning, lighting, and electrical systems while using energy algorithms to improve a building’s energy efficiency.

The company plans to apply b.IoT to the commercial facilities, hotel, and international school as well, enhancing operational and management efficiency. Using digital twin technology, which creates a three-dimensional representation of an actual building, operators will be able to monitor the condition of major equipment and predict when maintenance will be required. An AI agent will also enable integrated monitoring and control of HVAC, lighting, electrical, and security systems.

New Features Help Users Capture, Personalize, and Manage

One UI 9 introduces new ways to keep people in focus, tailor the information users see each day, and manage device care more easily.

• My FanCam[2] automatically tracks a selected person in a recorded video and keeps them centered, intelligently reframing the footage as the scene moves. This allows users to turn dynamic moments into social-ready content with less manual editing. Whether it’s a child’s performance, a friend on the dance floor, or an exciting moment during a sporting event, users can instantly put the focus on the person they want to see.

• The new Generative and Editable Cards on Now Brief[3] help users choose what appears in their daily summaries. Users can create cards across health, weather, and video so their daily brief reflects the information most relevant to them.
• Warranty and Care[4] brings device support and protection directly into the Settings menu. Users can now check warranty coverage across connected mobile devices, run self-diagnostics, view repair estimates, and manage Samsung Care+ or book a service appointment with just a few taps.

Enhanced Capabilities Help Users Do More With Less Effort

One UI 9 builds on familiar Galaxy experiences to help users complete everyday tasks in fewer steps, with context-aware suggestions, timely creative prompts, and improvements to translation, scanning, and recording.

• Now Nudge[5] can surface timely, context-aware suggestions across more moments in the Galaxy experience, helping users take the next step without breaking their flow. For example, when making plans over text, users can pull up reservation details or save a shared location without leaving the conversation.
• Creative Studio now suggests image-generation ideas based on relevant upcoming events. For example, when a friend’s birthday is approaching, users may see a prompt to create a themed image or greeting, allowing them to quickly create something meaningful for the occasion.
• Interpreter[6] introduces a new Thread View that enables users to better follow translated conversations by quickly referencing earlier exchanges. In addition, faster translation in Conversation Mode and quicker playback with compatible Galaxy Buds help reduce delays, making conversations feel more natural and continuous.
• Document Scan now allows users to digitize challenging materials such as curved book pages and corner-folded papers with less manual adjustment. The large-screen-optimized views on compatible Galaxy devices, along with an improved Finger Eraser, help create cleaner and more usable scans.
• Voice Recorder presents summaries in a clearer, more structured format, using elements such as headings and tables to make key information easier to scan at a glance.

Enhanced Security and Privacy Help Users Stay Informed and in Control

One UI 9 continues Samsung’s approach to security and privacy with transparency, choice, and control built into the experience. The latest updates help users better understand when something may need their attention and make it easier to take action.

• Security Brief brings key security and privacy updates like alerts for malware, apps from unknown sources, and unnecessary permissions to Now Brief, helping users identify potential issues earlier and determine when action is necessary.
• Privacy Alerts[7] use on-device AI to identify potential privacy risks, including unnecessary attempts to access permissions in the background, giving users greater awareness of how their information is being accessed.
• Scam Detection[8] expands to additional countries[9] and languages, bringing protection against potential scam calls to more Galaxy users across supported markets.

[1] As of the publication of this press release, the official One UI 9 has been rolled out to Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8. The update is expected to gradually roll out to other Galaxy devices.

[2] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[3] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model, and app. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.

[4] Available features in Warranty and care menu may differ by country/region. Warranty information is available for devices linked to the user’s Samsung Account. Ask Bixby features and supported content may vary by country or language. Estimated repair cost availability may vary by device model/region. Samsung Care+ availability, coverage, pricing, and eligibility requirements may vary by country/region and a deductible (service fee) may apply.

[5] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts are available with certain third-party messaging apps, including Samsung Messages, Google Messages, and Google Chat. Split view supported apps may vary. Photo sharing in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[6] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.

[7] privacy alerts is supported on Galaxy S26, S26 Ultra, S25, S25 FE, S24, S24 FE, S23, S23 FE, Galaxy Z Fold8 Ultra, Fold8, Flip8, Fold7, Flip7, Fol6, Flip6, Fold5, Flip5, Galaxy Tab S12 Ultra, Tab S12 Plus, Tab S11 Ultra, Tab S11, Tab S10 Ultra, Tab S10 Plus, Tab S9 Ultra, Tab S9 Plus, and Tab S9. Privacy alerts, may not account for all relevant factors.

[8] Availability may vary by country, region, language, device model, or OS/One UI version.

[9] Scam Detection will be available in Japan, Canada, and India.

Samsung’s Train Run Recover with Galaxy highlights a more holistic approach to wellness, where movement, performance, and recovery come together.

For many, fitness can feel like a numbers game: how fast you run, how many reps you complete, or how much longer you can push yourself. But building a healthier, more sustainable routine goes beyond the workout. It is also about understanding how your body responds to movement, knowing when to challenge yourself, and making time to recover.

This was the thinking behind Samsung’s “Train Run Recover with Galaxy,” brought to life with the Galaxy Wellness Club. The wellness experience gave the #TeamGalaxy members the choice to move in different ways, from high-intensity interval training (HIIT) and barre class to Run with Galaxy, with the Galaxy Watch9 and Galaxy Watch Ultra2 equipping them to stay connected to meaningful health and activity insights.

TRAIN: Find the movement that works for you

From barre to everyday movement, Galaxy Watches help users monitor activity and build healthier habits.

There is no single way to stay active. Whether through high-intensity interval training (HIIT) that builds strength and endurance or lower-impact movement that develops balance, flexibility, and core strength, the key is finding what works for your body and goals.

The Galaxy Watch9 and Galaxy Watch Ultra2 help track every high-intensity workout with insights through Samsung Health.

The Galaxy Watch9 and Galaxy Watch Ultra2 support a more informed routine through Samsung Health, with insights such as Fitness Index, Heart Health Score, and Daily Cardio Load, helping users better understand their routines and make more informed decisions about how they train.

RUN: Make every stride count

#TeamGalaxy hit the road for Run with Galaxy, putting the performance and activity-tracking capabilities of the Galaxy Watch9 and Galaxy Watch Ultra2 into action.

Running is not always about chasing the next personal best. It can simply be about getting outside, finding your rhythm, and making movement part of your day. With Run with Galaxy, users bring meaningful performance tracking into every run. 

Runners take on Paseo De Roxas cor. Makati Avenue with the latest Galaxy Watch lineup, staying connected with every stride.

For everyday wellness enthusiasts, the Galaxy Watch9 brings fitness and health tracking into daily routines, offering a more lightweight approach to staying connected to wellness beyond a single workout. The Galaxy Watch Ultra2, in particular, is built for those who want to take their training further, with features such as Trail Run and accurate GPS designed to support demanding outdoor activities. Its bright 5,000-nit display also helps keep key information visible even in challenging outdoor conditions.

Together, the latest Galaxy Watches reflect a simple idea: knowing more about how you move can help make every stride more intentional.

RECOVER: Because wellness does not stop when the workout is done

Recovery is just as important as movement. Refuelling, getting enough rest, and listening to your body can help make an active lifestyle more sustainable, reminding us that taking care of yourself is not always about doing more.

The Galaxy Watch9 and Galaxy Watch Ultra2 extend this focus beyond fitness tracking through Samsung Health. Features such as Vitals, Sleep Apnea insights, and Heart Health Score help users better understand different aspects of their health and wellness. Meanwhile, activity insights can also help put daily movement into perspective.

Through “Train Run Recover with Galaxy,” Samsung encourages people to approach wellness as a journey, one that looks different for everyone, but where every move can bring you closer to feeling your best.

With the Galaxy Watch9 and Galaxy Watch Ultra2, Galaxy becomes a companion throughout that journey, empowering users to stay attuned to their health and activity as they train, run, recover, and live well with Galaxy.

To learn more about Galaxy Watch Ultra2, please visit: https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch-ultra2-titanium-silver-lte-sm-l715fzsaxtc/buy/

To learn more about Galaxy Watch9, please visit: https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch9-40mm-cream-bluetooth-sm-l340nzeaasa/buy/ 

For more info, visit Samsung Philippines Newsroom or Samsung.com.

Do you remember the first time you ever saw a foldable mobile phone?

Modern foldables of today have evolved far beyond just a screen that folds. Samsung’s line-up now combines intelligent features with large displays for productivity, entertainment, and communication.

Since the introduction of the first Galaxy Fold in 2019, Samsung has been leveraging a deep understanding of consumer needs and strengthening expertise in this category. Valuable insights and experiences gained from seven generations of foldable innovation has resulted in the most complete line-up yet – the all-new Galaxy Z8 series.

This exciting line-up is resonating with consumers globally, including those in Southeast Asia and Oceania. In this region, sales of the Galaxy Z Fold8 and Fold8 Ultra have grown 40% compared to the Galaxy Z Fold7. The new series is also compelling more people in the region to embrace Samsung foldables, with switchers to the Galaxy Z Fold8 series from other brands increasing by more than 60% compared to those who made a switch to the previous Z Fold generation.

From the latest innovations unveiled in 2026, let’s trace Samsung’s evolution of foldable technology through the years – from its newest breakthroughs, all the way back to the debut of its very first foldable phone. Here’s how the journey unfolded.

2026: Three distinct foldables built for immersion, productivity and self-expression

The latest foldable line-up presents a broad portfolio designed to meet distinct user needs. The Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 bring together advancements across form factor, display engineering, camera features, and Galaxy AI, empowering users with more choice than ever to pick a foldable that best suits their needs.

2024 to 2025: Bigger possibilities for everyone with mobile AI
In 2024, the Galaxy Z series was first equipped with Galaxy AI, offering users AI-powered experiences tailored to each form factor.

2021-2023: Bringing foldables into everyone’s everyday life

As the category developed, Samsung continued to refine foldables to improve durability and increase versatility, enabling the form factor to better fit into everyday life.

2019-2020: Can you fold a mobile phone?

Long before foldables became familiar in everyday mobile experiences, Samsung took the bold step of reimagining what the category could look like. And after launching a foldable for the first time in 2019, Samsung continued to show that foldables were not just phones with flexible screens, but devices that could support entirely new ways to enjoy mobile experiences. With relentless innovation over the years, Samsung has driven the technology from concept to mainstream adoption.

More still to come for the Galaxy Z series

What began as a bold idea in 2019 has evolved into a comprehensive Galaxy Z portfolio shaped by relentless innovation and improvements. The journey is far from over. Across the Galaxy Z series, Samsung will continue to make the foldable experience even more intuitive, capable, and seamless for everyone.

MANILA, Philippines (September 7, 2026) – From sorting clothes by color and fabric type and figuring out the amount of detergent to use for each cycle, to drying each load, laundry days can take up a considerable amount of time and energy. Samsung is making the load feel lighter with its range of Bespoke AI washing machines and dryers.

Powered by Samsung’s Digital Inverter Technology, these laundry appliances are built to deliver efficient and reliable performance, while helping households use less energy and enjoy long-lasting durability.

Bigger Loads, Lighter Laundry Days

Washing bigger loads becomes more effortless with the Samsung Bespoke AI 19kg Ecobubble Top Load Washer. The machine is designed to take on massive loads of laundry and uses AI-powered technology to make washing more efficient, convenient, yet still gentle on any kind of fabric.

Instead of having to figure out every setting for every load, the washer does it all for you. Through AI Wash, the machine senses the weight and softness of the fabrics in each load and adjusts the process for a more thorough, yet gentle, wash cycle. The machine uses Ecobubble, turning detergent into bubbles that penetrate fabrics more quickly for more efficient washing.  On Super Speed, you can cut down your washing time and finish a wash cycle in just 31 minutes. The machine shoots powerful jets of water and accelerates the spin speed, ensuring your load gets powerfully cleaned while reducing water consumption. 

For families more mindful of energy consumption, AI Energy Mode helps you reduce the washer’s energy use by up to 20%. This means you can give your laundry the powerful wash it needs, without having to worry about added costs.

One Less Step with an All-in-One Partner

For households that want to simplify laundry even further, the Bespoke AI All-in-One Combo Washer and Dryer makes wash days more convenient by bringing washing and drying together in one appliance. With its 25kg washing and 15kg drying capacity, the machine can handle plenty of clothes in a single load, even larger items like beddings and linens. 

Caring for different kinds of laundry is easier to figure out with AI Wash & Dry as it optimizes your wash settings, water and detergent level, to suit your load. Whether it’s your family’s everyday clothes or a load of your household linens, the machine intelligently adapts, so you won’t have to figure out every setting yourself. To make the laundry process even more intuitive, the Flex Auto Dispense System automatically dispenses the appropriate amount of detergent and softener. Plus, the machine uses Samsung’s advanced Heatpump Drying technology to recycle and reheat hot air while removing moisture from your laundry, reducing drying time and energy use. 

The machine comes with a 7-inch AI Home LCD display, which serves as an intuitive control center during laundry days that suggests cycles based on your usage habits and seasonal needs. 

With SmartThings connectivity, the washing machine becomes a convenient hub for connected devices. Wash days are even easier to manage through the app, allowing you to monitor and manage laundry from your smartphone even while you’re busy with work, preparing dinner, or running errands. The app also lets you check the status and remaining time of a cycle and be notified once it’s finished, so you won’t have to constantly go and check the machine yourself. You can also set Delay Start on the app, to make sure your wash cycles fit your daily routines. 

Take the Weight Out of Wash Day with Samsung Bespoke AI

Make every part of your laundry day routine lighter with exclusive offers on Samsung Bespoke AI washers and dryers. Save up to PHP 20,000 when you shop the Samsung washing machine for your household on the Samsung Online Store. This exclusive offer is available until September 30, 2026 only.

To know more, visit samsung.com/ph  or any authorized dealer nationwide.

DTI Fair Trade Permit No. FTEB-261556 Series of 2026