Some days start with a morning run, others with a packed schedule and a much-needed hot drink. Whether it’s chasing new trails, winding down, or getting better sleep, the small choices we make each day can shape how we feel, perform, and recover. Samsung is bringing this next step in wearable health to Filipinos with the Galaxy Watch Ultra2 and Galaxy Watch9. Built to fit seamlessly into everyday life, the latest lineup brings together advanced health tracking, meaningful insights and powerful performance to help users understand their bodies and make more informed choices throughout the day.

When your everyday routine reveals more with Samsung Health

The small things we do every day can say a lot about our health – how well you slept, how much you moved, how your body responded to a workout, etc. The Galaxy Watch Ultra2 and Galaxy Watch9 bring these details together through Samsung Health and the smartwatches’ advanced BioActive Sensor, turning complex health data into meaningful guidance. 

The Sleep Apnea feature provides insights into potential breathing disruptions during sleep, while Vitals establishes a personal health baseline and can alert users to significant deviations. Heart Health Score provides an easy-to-understand view of cardiovascular wellness, while Daily Cardio Load and Fitness Index help users better understand training, recovery, and overall fitness. The new Hearing feature also helps users stay aware of potentially unsafe noise exposure through alerts and reports. 

Hit your everyday goals with the Galaxy Watch9 

Wellness is also about staying consistent with healthier habits. The Galaxy Watch9 combines comprehensive health tracking with a lightweight, comfortable design made for continuous wear. Its refined aluminum casing and signature cushion silhouette provide a natural fit. Meanwhile, its range of soft-touch bands makes it easy to move from workouts and workdays to nighttime routines.

Powered by the Snapdragon Wear Elite platform, the latest Galaxy Watch lineup delivers smooth and efficient performance for uninterrupted health monitoring. The 390mAh battery on the 40mm model and 445mAh battery on the 44mm model of the Galaxy Watch9 support dependable all-day tracking, while its up to 3,000-nit display keeps information easy to see, especially outdoors.

Make the weekend an adventure with the Galaxy Watch Ultra2

For those who see a free weekend as an invitation to go somewhere new, the Galaxy Watch Ultra2 is built to keep pace, from the trail to the water and everywhere in between. Its Trail Run mode tracks elevation, climbing progress and terrain impact, helping runners better understand their performance and pace their efforts. Nutrition Alert provides hydration guidance by estimating sweat loss relative to body weight, helping users stay aware of their hydration needs during demanding activities.

And when the adventure moves to the water, the Galaxy Watch Ultra2 is 10ATM, IP69K and EN13319 certified, with automatic tracking of diving data such as depth, time and water temperature. It is engineered to support these ambitions with an 800mAh battery and a 5,000-nit display for extended endurance, responsive performance, and clear visibility in bright outdoor conditions. 

The Galaxy Watch Ultra2 has been refined for everyday wear, offering a slimmer design, lighter and softer bands, and a shock-resistant titanium casing. 

Two Galaxy Watches, different ways to move

Wellness looks different for everyone. The Galaxy Watch Ultra2 and Galaxy Watch9 are designed to meet users where they are and keep up as their goals evolve.

The Galaxy Watch9 is available in 40mm in Cream and Graphite, starting at ₱22,990, and 44mm in Graphite and Silver, starting at ₱24,990. LTE variants are also available at ₱25,990 for 40mm and ₱27,990 for 44mm. Meanwhile, the Galaxy Watch Ultra2 is available in 47mm in Titanium Silver and Titanium Gray, starting at ₱44,990.

Both are now available at Samsung Authorized Stores nationwide, Samsung.com/ph and participating online retailers. To make the upgrade even more rewarding, you can enjoy exclusive launch offers with savings of up to 15% and flexible 0% installment options. Get up to 15% savings with 0% installment for up to 36 months using UnionBank or Metrobank Credit Cards, or enjoy up to 11% savings with 0% installment for up to 24 months using EastWest, BDO, BPI, Security Bank, PNB, HSBC, and Chinabank Credit Cards.

With Galaxy Watch Ultra2 and Galaxy Watch9, Samsung brings health insights, advanced technology and performance closer to everyday life, helping users make more informed choices, one day and one move at a time.

Per DTI Fair Trade Permit No. FTEB-262261 Series of 2026

On August 27th, Samsung Electronics will hold ‘Galaxy Event August 2026’ to introduce the newest addition to the Galaxy S26 family — purposefully designed to bring the core Galaxy S26 experiences from camera to AI, along with the latest One UI, to those who look for what truly matters most to them.

The Galaxy event will be streamed live on Samsung.com and Samsung’s YouTube channel beginning at 9 p.m. KST / 8 p.m. Philippine time.

The latest generation of foldables were recently unveiled in London where media and content creators from Southeast Asia and Oceania were among the first to experience the new devices.

Tracing a route through the city’s most photographed corners, they explored new perspectives with the Samsung Galaxy Z8 series, capturing everything from historic riverside landmarks to bustling local markets. And here’s how they did it.

Create Like a Pro: The Galaxy Z Fold8 Ultra Flagship Camera System

Whether it was an artistic shot of the Thames or eye-catching street-side architecture, the Galaxy Z Fold8 Ultra made it easier to capture, refine and share everyday moments with greater clarity and control

Shot by Johnboy Iype John from The Straits Times, Singapore: The Lloyd’s Building meets the Walkie-Talkie in a portrait of modern London, captured with the Galaxy Z Fold8 Ultra.

Want the highest resolution photos from the Galaxy Z Fold8 Ultra?
Introducing the 200MP main camera[1] which captures rich details and clarity, now enhanced with High Dynamic Range (HDR) capability for more true-to-life images.

Shot by Mary Bautista (@marybautistayt) from the Philippines: An after-work crowd framed against the Victorian grandeur of Leadenhall Market, captured on the Galaxy Z Fold8 Ultra.

What’s the best way to get close-up details with the Galaxy Z Fold8 Ultra?
Use the all-new 50 MP ultra-wide camera to get greater detail and clarity across wider scenes and macro shots. This will give you the flexibility for snapping shots of sweeping landscapes, intricate interiors, or close-up details.

Shot by Lee Khai Sin (@l_khaisin) from Malaysia: Heritage meets innovation in this photograph of The Gherkin’s texture and detail, shot on the Galaxy Z Fold8 Ultra.

Does the Galaxy Z Fold8 Ultra take good photos in low light?
Yes. Improved Nightography[2] helps photos and videos look brighter and clearer in low light, so users can capture standout moments even when lighting isn’t ideal.

A Versatile Camera, Built for the Way Creators Shoot

The Tower Bridge has been a historic landmark of London on the River Thames since 1894, making it a natural first test for the Galaxy Z Fold8’s camera system. Its iconic twin towers, Victorian architecture and riverside setting offer photographers plenty to frame.

Shooting from a low angle against an open sky, Nguyễn Hữu Đan Anh (@dananh0112) from Vietnam framed the bridge on the expansive main display and turned it into social-ready photos and video with all-in-one capture, editing and sharing on the Galaxy Z Fold8.

How does the Galaxy Z Fold8 help you turn group footage into more focused video content for socials?

With My FanCam[3], users can select a subject that the Galaxy Z Fold8 should track. With this feature, footage can be automatically reframed into a preferred aspect ratio — making polished edits faster and easier with less manual effort.

Shot by Nguyễn Hữu Đan Anh (@dananh0112) from Vietnam: Two sides of one moment – capturing reactions from both the storyteller and the scene in front of them, taken with Dual Recording on the Galaxy Z Fold8.

How can I shoot reaction videos with just my Galaxy Z Fold8?

Dual Recording does it for you: the front and rear cameras work together at the same time, and you can use the cover screen to help you stay in frame while you shoot what’s in front.

Shot by Mohamad Fahmi from Droidlime, Indonesia: This low-angle street scene captures the depth and character of Central London with striking clarity, brought to life by the Galaxy Z Fold8.

With the Galaxy Z Fold8, creativity doesn’t need to wait for the perfect setup. Its advanced dual camera system gives creators like Fahmi greater freedom to capture every angle with clarity, ease, and imagination.

What gives the Galaxy Z Fold8 the ability to shoot from different angles?

The Galaxy Z Fold8’s Dual 50 MP cameras[4] deliver high resolution detail across wide and ultra-wide shots, preserving image quality for different scenes and shooting conditions.

Redefining Mobile Imaging for Power Users

Against London’s backdrop of vibrant streetscapes and stunning architecture, the Samsung Galaxy Z Fold8 Ultra redefined how moments were preserved, edited, and experienced. With the new Galaxy Z8 series, the city of London was a canvas of fleeting moments, unexpected angles, and stories waiting to be captured by the media and creators.

 [1] Compared to previous Galaxy Z Fold models

[2] Compared to previous Galaxy Z Fold models

[3] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[4] Results may vary depending on lighting conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

Samsung West Lake store in Hanoi city

Samsung Electronics officially launches the new Galaxy Z series and Galaxy Watch line-up in Southeast Asia and Oceania, with the devices available across the region from 14 August 2026 onwards. Before the start of official sales, the region achieved a record high volume of foldables pre-order sales in Southeast Asia and Oceania with the launch of the Galaxy Z8 series. Total sales of the Galaxy Z Fold8 and Fold8 Ultra devices were almost 60% higher compared to the Galaxy Z Fold7.

Since its unveiling, the Galaxy Z8 series has seen positive consumer response across the globe – with pre-orders for the new lineup increasing by more than 30% compared with the previous generation. Demand for the new devices in Southeast Asia and Oceania has also been robust. The Galaxy Z Fold8 has emerged as the most popular option in the region, accounting for almost six in every ten Galaxy Z8 devices ordered.

In the Philippines, the Galaxy Z Fold8 has emerged as Samsung’s best-selling foldable ever within pre-order period and accounts for almost 60% of Z8 orders since July 22. At its peak, nearly one Z8 series unit was sold every minute within pre-order period.

Samsung Experience Store in Taguig City, Philippines

Built on seven generations of accumulated foldable technology and expertise, the new Galaxy Z series introduced an even more powerful foldable lineup and drew significant attention from the outset. The new line-up also resonated with the younger audience in Southeast Asia and Oceania, with consumers in their teens through 30s making up almost 60% of Galaxy Z8 series customers who placed their orders through Samsung.com.

By color, Graphite and Lavender were the most popular among Southeast Asia and Oceania consumers who went for the Galaxy Z Fold8, while Violet Shadow and Graphite were preferred for the Galaxy Z Fold8 Ultra. Pink was the top color for the Galaxy Z Flip8.

The Galaxy Z Fold8, optimized for immersive viewing of content popular among younger consumers — including short-form videos, webtoons, games and e-books — led demand. This fresh form factor supports immersive viewing, reading and gaming on the 4:3 main display and at just 201g, it is Samsung’s lightest Galaxy Z Fold.

Meanwhile, the Galaxy Z Fold8 Ultra, appealed to consumers who prioritize productivity with its large-screen experience. Its expansive 8-inch main display offers more room for multitasking and an upgraded camera system helps users capture richer detail, color, and clarity. The Galaxy Z Flip8 is designed for those who value maximum portability – it is Samsung’s sleekest Flip ever released – and self-expression. With a reimagined FlexWindow, users can access apps, insights, actions and assistance directly on the cover screen.

Alongside the Galaxy Z8 series, Samsung also launched the Galaxy Watch Ultra2 and Galaxy Watch9 which have both been enthusiastically welcomed by consumers in Southeast Asia and Oceania.

Built for outdoor adventures, the Galaxy Watch Ultra2 is built for users looking for long-lasting endurance while the Galaxy Watch9 is designed to be an everyday health companion. Together with the new Galaxy Z series, the latest Watch line-up strengthens Samsung’s AI ecosystem, delivering more connected experiences across phone and wrist.

Customers at Galaxy Z8 Series Pop-Up Event in Malaysia

A suite of attractive benefits encouraged consumers in Southeast Asia and Oceania to take action during the pre-order period, with early purchases being rewarded as they can double their storage and save up to PHP 7,000, receive up to PHP 14,000 through eligible trade-ins, and enjoy Samsung Care+ free for three months (worth PHP 3,297) for added peace of mind. Every eligible Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 purchase also includes a six-month trial of Google AI Pro, unlocking even more advanced AI-powered experiences.

The new foldable devices also support Smart Switch, which enables wireless data transfer through a QR code without requiring a separate app installation. With new compatibility between Quick Share and AirDrop, users can also share files seamlessly between iOS and Galaxy devices in both directions.

Customers who have submitted pre-orders can look forward to receiving their new devices beginning from August 7 onwards.

Consumers who wish to purchase the new Galaxy Z8 series and Watch devices can visit:

Galaxy Z Fold8 Ultra – https://www.samsung.com/ph/smartphones/galaxy-z-fold8-ultra/buy/

Galaxy Z Fold8 – https://www.samsung.com/ph/smartphones/galaxy-z-fold8/buy/

Galaxy Z Flip8 – https://www.samsung.com/ph/smartphones/galaxy-z-flip8/buy/

Today’s Gen Z exists in a digital paradox: the desire to live intentionally often clashes with the persistent fear of missing out (FOMO). Whether it is the guilt of a late-night doomscrolling session or the need to be the first to capture a shared experience, the pressure is real.

If you are a Gen Z and you feel this way, Samsung has the right tool for you to bring out the dream you saved on your screen to the real world. The new Galaxy A57 5G and Galaxy A37 5G are designed to help you navigate your life intentionally.

Locking-In with Awesome Intelligence

This season in your life as a Gen Z might feel like a lot, but the Galaxy A57 5G and A37 5G make it look like a total flex. With Circle to Search with Google, you can instantly shop an entire OOTD or find every piece of furniture in your room inspo in one go, so no more gatekeeping from those reels you bookmarked.

When the barkada trip finally leaves the group chat, Gemini handles the heavy lifting by navigating apps to build your itinerary or plan family celebrations for you. Plus, for those big career moves, Voice Transcription in the Notes app turns meeting recordings into text instantly, so you can stay on top of your business calls without the stress. It is productivity leveled up, giving you more time to actually live your awesome life.

Capturing ‘Awesome’ without the Effort

Celebrating life has become a Gen Z aspiration, and the Galaxy A57 5G and A37 5G make sure your feed looks the part with ease and intention. With a 50MP main camera, every sunset session or main character moment is captured in crisp, high-quality detail that is ready for the gram.

For those late-night escapades or just vibing under the stars, Optimized Nightography ensures your photos and videos stay bright and aesthetic, even when the lighting is low-key. Plus, with a faster shutter speed, you can catch those fleeting, candid blur-free shots during road trips. It is all about capturing the core memories effortlessly, so you can stay fully in the moment.

A-Game Ready for the Long Haul Without Losing Style

Think of the Galaxy A57 5G and A37 5G as the stable relationship you deserve, which is a true long-term investment. When life gets a bit rugged, the IP68 rating and Corning Gorilla® Glass Victus®+ mean it will survive a sudden Manila downpour or an accidental drop during a night out. It is also in it for the long haul with 6 generations of Android OS and 6 years of security updates, staying fast and relevant way into your next life chapter. Plus, Samsung Knox Vault keeps your data on lock, so you get total peace of mind without the flagship price tag. It is durability that actually grows with you.

Best of all, you do not have to compromise on your style. The Galaxy A57 5G is officially the thinnest A-series yet at a sleek 6.9mm, so it fits perfectly in your pocket without the bulk. Whether you are vibing with the A57’s Awesome Navy, Gray, Icy Blue or Lilac, or leaning into the A37’s Awesome Lavender, Charcoal, Graygreen, or White, there is a shade to match every mood and OOTD.

Take the step towards the intentional A-Game

The Galaxy A57 5G and A37 5G are your best bets for living the intentional awesome life. From productivity with Awesome Intelligence features to capturing your best carpe diem moments and having a constant stylish partner, these devices are no cap leading you to step up your A-Game; no FOMO involved.

Snag the Galaxy A57 5G and save up to ₱10,400, or step up to the Galaxy A37 5G with up to ₱7,800 in total savings using guaranteed trade-in offers. Every purchase comes with a free travel adapter and a 2-year Samsung Care+ extended warranty, alongside flexible 0% interest financing for up to 24 months when you bundle with Galaxy ecosystem products. Plus, enjoy up to 40% off select Galaxy wearables to complete your tech stack—available until September 30, 2026 only.

You can get yours through the following:

Galaxy A57 5G: http://smsng.co/GalaxyA57-PR

Galaxy A37 5G: http://smsng.co/GalaxyA37-PR

Looking for something a little more within reach? There is the Galaxy A07 5G, for as low as P8,490.

For more information, visit samsung.com.ph or Samsung Philippines Newsroom.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-259831, 260760, 261344, 261554 series of 2026

Whether it’s a movie marathon, binge-watching the latest series, or battling for victory, Samsung displays and sound devices make every moment richer, smarter, and more enjoyable. This month, bringing better entertainment experiences to your home is easier with exclusive, limited-time offers on Vision AI TVs and sound devices. 

Turn Every Movie Night into a Blockbuster Experience

Richer, more dynamic visuals are essential to unlocking a truly immersive viewing experience. With the Samsung QLED 4K Vision AI TV, your entertainment will never be the same. The TV enriches your downtime, optimizing both picture and sound based on what you’re watching through its Q4 AI Processor. Everything you watch looks and feels more vibrant, thanks to the TV’s Real Quantum Dot Technology, which delivers a billion shades of color with 100% Color Volume. From scenes bathed in sunlight to thrillers wrapped in shadow, colors remain vivid and accurate across different brightness levels. Even older favorites are given a visual refresh with powerful 4K upscaling technology, which gives classic movies, TV shows, and online videos appear sharper and more detailed.

Meanwhile, the Crystal UHD 4K Smart TV delivers crystal-clear brilliance to your viewing experiences. Built with Samsung’s advanced Crystal Processor 4K, the TV delivers upscaled, crystal-clear 4K visuals, to make the world inside your screen feel as real as the one outside your window. It lets you make out the smallest details in every scene, rendering four times more pixels and richer contrast with deep blacks and bright highlights for ultra-realistic imagery each time. Going beyond breathtaking visuals, Samsung TVs enrich your entertainment experience with unlimited content. The Samsung TV Plus app gives you access to hundreds of live TV channels and thousands of on-demand titles at no extra cost, so you’ll never run out of things to watch.

Aside from being the ultimate viewing companion, Vision AI TVs also help keep your home running just as smoothly as your movie marathons with the built-in SmartThings hub. While you’re relaxing on the couch, you can check and control your connected smart home devices, or receive notifications directly from your screen. On AI Energy Mode, the TV adjusts settings based on your surroundings and viewing habits to optimize energy consumption, helping you be more energy-efficient without compromising the pristine quality of your screen time.  

Upgraded entertainment comes with greater peace of mind, thanks to Samsung Knox Security. This safeguards your sensitive information, while monitoring your connected devices and automatically blocking malicious applications or sites. Because Samsung believes your TV experience should keep getting better, its line of TVs offer up to seven years of One UI Tizen OS upgrades to ensure your television never falls behind. 

Complete the Experience with Sound That Surrounds You

A spectacular picture may capture your attention, but it takes a powerful sound to truly pull you into every moment. Pairing your TV with a premium Samsung sound device is a definitive way to complete your entertainment. 

The B450F 2.1ch Soundbar takes your viewing to a whole new level with powerful, room-filling sound. Powered by Dolby Audio and DTS Virtual:X technology the soundbar completely captivates you by creating a spacious 3D surround soundscape that moves all around you. The soundbar’s Bass Boost amplifies low frequencies to give you a more visceral listening experience, while the Adaptive Sound feature automatically recognizes what you’re watching and adjusts the audio settings to produce clear voices and detailed sound no matter the content.

For moments that call for bigger audio, the Samsung MX-T70 Sound Tower projects powerful, bi-directional sound that fills the entire room. You can experience pulse-pounding bass drops like never before, thanks to its built-in woofer and Bass Booster. Meanwhile, its LED Party Lights let you match the atmosphere to the occasion through a variety of dynamic lighting effects. Switch the sound tower to Karaoke Mode and bring the stage into your home. 

For sound that follows you beyond the living room, the MX-ST50F Sound Tower is the ultimate portable entertainment companion. It produces a powerful party sound that easily reaches every corner of your space. With up to 18 hours of battery life, the sound tower keeps the fun going without missing a beat. Setting the perfect visual mood is effortless with customizable Party Lights, projecting vibrant LED effects that instantly elevate the atmosphere. Best of all, the sound comes with built-in wheels and an adjustable telescoping handle, so you can take the music with you wherever you go.

Conquer Every World with Displays That Let You Dominate

True immersive gameplays demand a display that can keep pace with lightning-fast reflexes, while rendering virtual worlds in breathtaking detail. Step into more lifelike worlds with the Odyssey G5 Gaming Monitor’s QHD resolution—with nearly twice the pixel density of Full HD—and Fast IPS Panel for exceptionally crisp, detailed visuals. 

Hidden enemies lurking in dark corners become easier to spot, and subtle environmental details stand out with greater clarity, thanks to the monitor’s VESA DIsplayHDR 400-certified display. This delivers greater contrast with brighter highlights and deeper backs, giving you greater visual advantage and a more immersive gaming experience. Every millisecond of a match counts, and the Odyssey G5 Gaming Monitor is built to keep pace. Its 180Hz refresh rate and ultra-fast 1ms (GtG) response time helps you react in real time with minimal blur and zero frustrating lag.

To ensure uninterrupted gameplay, G-Sync Compatibility and AMD FreeSync synchronize your GPU and monitor panel to eliminate screen tearing, stuttering, and choppy visuals to keep even the fastest action scenes smooth from start to finish. 

Long gaming sessions are made more comfortable with Eye Saver Mode and reduced screen flicker, which helps minimize eye strain by reducing blue light emissions and prevents tiring screen flicker. This keeps your eyes relaxed and comfortable, even during extended play sessions. Moreover, the Odyssey G5 Gaming Monitor seamlessly fits any setup with its height adjustable stand. This allows you to tilt, swivel, and adjust the monitor’s height and orientation for the perfect viewing position.

Bring Home Better Entertainment with the Best Deals on Samsung TVs and Sound Devices

Start enjoying superior entertainment today and grab great deals on Samsung Vision AI televisions and sound devices. Save up to PHP 80,000 on Vision AI TVs and more, plus get exciting freebies to make premium home entertainment even more rewarding. Don’t miss out on these exclusive offers, available until August 31, 2026 only.

Unlock epic play at up to PHP 29,500 off with epic freebies on Samsung monitors. Plus, get bigger, better sound with up to PHP 4,000 worth of savings and exclusive freebies on Samsung Sound Towers. Promo runs until September 30, 2026. 

Invest in greater peace of mind when you add the Samsung Care+ Premium to your TV purchase, only on Samsung Online Store or the Shop app. Starting at only PHP 5,799/year*, this comprehensive service provides extended warranty coverage along with expert care services to keep your premium TVs performing at their best for years to come. 

To know more, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-259288 Series of 2026

Home should be a place where you feel safe, cool, and comfortable—no matter the weather. And when it comes to creating a relaxing sanctuary, your cooling solution should fit your space and your lifestyle. Understanding that every household has unique routines and needs, Samsung offers cooling that suits every type of user with its WindFree air conditioners.

Designed to efficiently keep rooms comfortable without the discomfort that comes from a direct, harsh blow of cold air, the WindFree air conditioners maintain the perfect level of chill by gently and evenly distributing cold air through thousands of micro-holes, while saving up to 77% on energy consumption. 

Whether you prioritize smart automation, energy savings, premium comfort, or simple everyday reliability, there is a Samsung WindFree to match your needs.

The Ultimate Choice for the Smartest Homes

For those who want top-of-the-line cooling for their homes, the Samsung WindFree AI Expert is the best choice for intuitive cooling. Going beyond simply responding to commands, it actively learns and adapts to your routines and environment. With seven available wind modes on AI Motion Wind, plus an advanced Radar Sensor technology, the air conditioner automatically optimizes air flow according to your needs.

The unit analyzes the room’s conditions and your usage habits, activating Fast Cooling mode to quickly cool the space then switches to WindFree Cooling to maintain your room’s cooling comfort with less energy use. The unit comes with a built-in PM 1.0 Air Purifier, which acts like a standalone air purifier to keep the air around your home clean and safe for everyone.

Additionally, you can monitor the unit’s consumption via the SmartThings hub and reduce unnecessary  energy waste. Cooling your home becomes more intuitive through the Welcome Care and Away Care features, which allow you to turn on your air conditioner as you come home and switch it off before you head out.

Stylish Cooling That Suits Your Space

Some homeowners require premium cooling that seamlessly blends with the aesthetics of their modern space. The WindFree Bespoke AI is thoughtfully built to offer seamless connectivity and personalized comfort that complements your needs. With its refined design in Charcoal Black and advanced AI-powered features, it fits naturally into contemporary living spaces.

Beyond its sleek appearance, the WindFree Bespoke AI offers personalized cooling. It analyzes your room and intelligently adjusts airflow according to the conditions of your space and your preferences. SmartThings connectivity conveniently allows you to control your cooling experience from virtually anywhere, so you can make sure your room is ready for you as soon as you get home.

Premium Comfort for the Modern Household

Modern households seek premium cooling that feels smarter, more efficient, and more responsive to their daily life. The WindFree Smart AI brings reliable, high-quality comfort ideal for modern families and busy professionals. 

Combining Samsung’s signature WindFree technology with AI-powered optimization, the air conditioner delivers personalized comfort that fits effortlessly into families’ daily routines. Aside from powerful, intuitive cooling, the unit takes the guesswork out of air conditioner maintenance with its Freeze Wash feature. It freezes and defrosts the heat exchanger to wash away accumulated dirt and contaminants,  removing up to 95% of microorganisms before drying any remaining moisture. 

To reinforce the unit’s lasting performance, SmartThings helps you be more proactive about maintaining your air conditioner. This sends your alerts on your smartphone when it’s time to run a cleaning cycle on your unit, making it easier to clean the unit and keep it performing at its best. For busy households, this means one less household task to keep track of with technology that simplifies everyday living.

The Perfect Upgrade for More Efficient Cooling

Upgrading to your first inverter air conditioning unit is a significant step toward better, more energy-efficient comfort. The Samsung WindFree AI Comfort provides an accessible entry point into smarter cooling. Powered by WindFreeCooling and AI-driven temperature management, the unit maintains a consistently comfortable indoor environment, while helping reduce energy consumption.

To make the experience even more intuitive, especially for first-time air conditioner users, the unit is supported by SmartThings connectivity. This enables them to monitor and manage their cooling more conveniently, bringing smarter home living within easy reach.

Beyond comfort and efficiency, the WindFree AI Comfort is built for long-term reliability. Its Triple Protector Plus technology helps safeguard key components from power fluctuations, electrical overloads, and challenging operating conditions without needing a separate tool to stabilize voltage. This is particularly helpful for homes in areas where voltage fluctuations are more likely to occur, giving homeowners greater peace of mind that their premium cooling investment can withstand even the heaviest wear and tear.

A WindFree Solution for Every Lifestyle

Finding the right air conditioner is ultimately about finding the one that fits your lifestyle. No matter what comfort means to you, Samsung’s WindFree lineup ensures an experience that feels made for you.

Explore the full WindFree range and find the cooling solution that best suits your home, lifestyle, and everyday needs. To purchase the ideal air conditioner for your home, go to https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.

Samsung is redefining what a smartphone can be with the launch of its newest foldable lineup: the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8. Designed for different lifestyles yet united by Galaxy AI, the latest Galaxy Z Series offers smarter ways to create, work, and express yourself in durable form factors proving that the future of mobile experiences is already here.

Samsung is also offering exclusive pre-order promotions and upgrade deals until August 13, giving early adopters even more value when they purchase the new Galaxy Z Series.

Whether you’re looking for the ultimate productivity companion, a device that elevates everyday entertainment, or a stylish foldable that reflects your personality, Samsung’s newest foldables are built around how people naturally live, create, and connect.

A Foldable for Every Lifestyle

The new Galaxy Z Series goes beyond offering different screen sizes—it introduces three distinct foldable experiences designed around how people work, create, and express themselves.

The Galaxy Z Fold8 Ultra is Samsung’s most capable AI productivity foldable yet, combining powerful Galaxy AI features with innovations like Flex Titanium Technology for a larger, flatter, and more seamless display, My FanCam for effortless social-ready content creation, and a 5,000mAh battery that delivers up to 27 hours of use on a single charge.

Introducing Samsung’s newest foldable form factor, the Galaxy Z Fold8 is the first of its kind, built for immersive entertainment, effortless multitasking, and everyday discovery. Its intuitive display transitions naturally from a familiar cover screen for quick tasks to a spacious main display that makes streaming, reading, gaming, and productivity feel more immersive wherever you are.

Completing the lineup, the Galaxy Z Flip8 is Samsung’s thinnest and lightest Flip yet. Weighing just 180 grams and measuring only 6.1mm thin, it combines a sleek, expressive design with enhanced durability through Advanced Armor Aluminum and a stronger hinge, making it the perfect companion for users who want flagship innovation in a compact form.

Fold Into the Future with Exclusive Pre-Order Offers

Early adopters can enjoy exceptional value when they pre-order the new Galaxy Z Series until August 13.

Customers can double their storage and save up to PHP 7,000, receive up to PHP 14,000 through eligible trade-ins, and enjoy Samsung Care+ free for three months (worth PHP 3,297) for added peace of mind.

Every eligible Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 purchase also includes a six-month trial of Google AI Pro, unlocking even more advanced AI-powered experiences.

Complete the Galaxy experience with Samsung’s latest wearables. The new Galaxy Watch9 delivers smarter everyday wellness and productivity, while the Galaxy Watch Ultra2 offers Samsung’s most advanced smartwatch experience with premium durability for active lifestyles.

Those who pre-order the 256GB variant of the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, or Galaxy Z Flip8 can enjoy PHP 3,000 OFF on select Galaxy Wearables. Meanwhile, customers who purchase a participating Galaxy Watch9 or Galaxy Watch Ultra2 until September 30 can also receive a PHP 2,000 discount on a participating Galaxy smartphone.

To make upgrading even more rewarding, Samsung is also offering up to 50% trade-in value, up to PHP 16,000 in guaranteed savings, and up to PHP 3,000 in exclusive vendor discounts, making it the perfect time to experience Samsung’s most advanced foldables yet.

Why Wait for Tomorrow?

The future unfolds today.

Whether you want the ultimate powerhouse with the Galaxy Z Fold8 Ultra, an immersive everyday companion with the Galaxy Z Fold8, or a stylish and compact device with the Galaxy Z Flip8, Samsung’s newest foldables are designed to move with your lifestyle and help you experience more every day.

Discover the next generation of foldable innovation and pre-order the new Galaxy Z Series today:

Galaxy Z Fold8 Ultra – https://www.samsung.com/ph/smartphones/galaxy-z-fold8-ultra/buy/

Galaxy Z Fold8 – https://www.samsung.com/ph/smartphones/galaxy-z-fold8/buy/
Galaxy Z Flip8 – https://www.samsung.com/ph/smartphones/galaxy-z-flip8/buy/ 

*Offers may vary per store. Per DTI Fair Trade Permit No. 262261, 261885, 261334, 260761 Series of 2026.

The glow-up has entered a new era. Today, wellness is no longer just about looking fit, it is about feeling your best. More Filipinos are shifting from chasing aesthetic goals to building healthier, more sustainable habits, prioritizing better sleep, mindful movement, recovery, and overall wellness. 

Helping Filipinos embrace this new era is Samsung’s newest wearable lineup, the Galaxy Watch Ultra2 and Galaxy Watch9. Now available for pre-order, both smartwatches combine Samsung’s most advanced AI-powered health innovations with powerful performance to transform everyday health data into personalized, actionable insights.

Galaxy Watch9: Everyday Wellness, Elevated

For those embracing healthier habits one day at a time, the Galaxy Watch9 is designed to be the ultimate everyday wellness companion, combining intelligent health tracking, lasting comfort, and powerful performance in Samsung’s slimmest and most comfortable Galaxy Watch yet.

Working seamlessly with Samsung Health, the Galaxy Watch9 goes beyond tracking activity to delivering meaningful, AI-powered health guidance. New features, including Vitals, Heart Health Score, Daily Cardio Load, Fitness Index and Samsung’s enhanced Sleep Apnea detection, work together to provide personalized recommendations that help you sleep better, train smarter, recover more effectively, and build healthier routines over time. You receive personalized recommendations that help you build healthier habits with confidence.

Powered by the new Snapdragon Wear® Elite Platform, it delivers faster performance and greater power efficiency for seamless, around-the-clock health monitoring. Its refined cushion design sits naturally on the wrist, while a brilliant 3,000-nit display and dependable battery life make it easy to stay connected to your health from sunrise to bedtime.

Galaxy Watch Ultra2: From Mountain Trails to Ocean Depths, Built for Every Extreme

When adventure calls, the Galaxy Watch Ultra2 is built to answer. Engineered for athletes, outdoor enthusiasts, and high-performance seekers, Samsung’s most advanced Galaxy Watch ever delivers the brand’s largest-ever 800mAh battery, world-first brightest 5,000-nit display, highly accurate dual-frequency GPS, and a slimmer titanium design that offers exceptional durability without compromising everyday comfort.

Whether conquering steep mountain trails or diving beneath the waves, the Galaxy Watch Ultra2 delivers specialized tracking designed to help you perform at your best. Its dedicated Trail Run mode provides detailed insights into elevation, climbing progress, terrain impact, and pacing, while the new Nutrition Alert intelligently estimates sweat loss to deliver personalized hydration guidance, helping runners stay fueled and recover smarter throughout every run.

Beyond the trail, the Galaxy Watch Ultra2 is equally at home underwater. With 10ATM, IP69K, and EN13319 certification, the watch is built for professional-grade diving, automatically tracking key dive metrics such as depth, water temperature, and dive duration. Developed with Mares, the world’s leading diving equipment brand, the upcoming Galaxy Watch Ultra2 Diving app experience will also introduce advanced features, including ascent and descent speed monitoring and safe dive limit guidance.

Together with Samsung Health, the Galaxy Watch9 and Galaxy Watch Ultra2 create a connected wellness experience that empowers you to make every workout, recovery, and adventure count, whether building healthier everyday habits or pushing beyond limits.

Pre-Order Your Next Wellness Upgrade

Your healthiest chapter starts now. May it be better sleep, a stronger finish, or your next great adventure; there has never been a better time to upgrade. Pre-order the new Galaxy Watch9 and Galaxy Watch Ultra2 until August 13 and enjoy exclusive offers, including up to 15% savings with 0% installment for up to 36 months using UnionBank or Metrobank Credit Cards, or up to 11% savings with 0% installment for up to 24 months using EastWest, BDO, BPI, Security Bank, PNB, HSBC, and Chinabank Credit Cards. 

You can also enjoy ₱3,000 off via Home Credit at Samsung Authorized Stores nationwide, guaranteed Trade-In savings of up to ₱9,000 for Galaxy Watch Ultra2 or ₱7,000 for Galaxy Watch9 when upgrading from participating brands, plus 25% off a two-year Samsung Care+ plan at Samsung Authorized Stores and partner online retailers or receive three months of Samsung Care+ free when purchasing through Samsung.com. 

Per DTI Fair Trade Permit No. FTEB-262261, 262264 Series of 2026

L-R: CU Kim, President & CEO of Samsung Electronics Southeast Asia and Oceania, Won-Joon Choi, President and COO of Samsung Electronics’ Mobile eXperience (MX) Business and Head of R&D Office, and Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business for Southeast Asia and Oceania

Following the launch of the new Galaxy Z Series at the Galaxy Unpacked event in London, Samsung leaders engaged with media from Southeast Asia and Oceania, sharing insights about how AI is evolving from a technology that people experiment with into one that is woven into everyday life.

Won-Joon Choi, President and COO of Samsung Electronics’ Mobile eXperience (MX) Business and Head of R&D Office, CU Kim, President & CEO of Samsung Electronics Southeast Asia and Oceania, and Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business for Southeast Asia and Oceania discussed changing consumer expectations in the region and what comes next for mobile AI experiences.

As Samsung introduced an all-new form factor this year, CU Kim revealed that sales of the Galaxy Z7 Series have increased by almost 15% year-on-year compared with the previous generation, indicating growing consumer interest in foldable experiences across Southeast Asia and Oceania.

Highlighting the region’s growing adoption of AI, CU Kim shared that AI usage among Galaxy Z Fold7 and Galaxy Z Flip7 users in Southeast Asia and Oceania has increased from 84% in August 2025 to 96% in June 2026[1]. He noted that consumers often utilise AI for practical daily tasks, with Circle to Search, Now Brief and Photo Assist among the most frequently used features.

CU Kim, President & CEO, Samsung Electronics Southeast Asia and Oceania

CU Kim said “The next phase of AI will not be about more features. It is about relevance”, emphasising that as AI works across the various Galaxy mobile devices and other Samsung appliances and screens, it will be able to better understand user needs and become more helpful and personalised over time.

Galaxy AI also currently supports 22 languages, including Filipino, Indonesian, Thai and Vietnamese, reflecting Samsung’s commitment to delivering localised experiences for consumers across this diverse region.

The session explored how AI is changing the way people interact with their mobile devices as well, with CU Kim reiterating that in this region, mobile phones are the primary gateway to AI.

When discussing the future of mobile AI, Won-Joon Choi highlighted that the value of AI will be determined by how well it can remove friction in the background while giving users greater flexibility and choice.

“We believe the future of mobile means giving people the right experience at the right moment,” he added.

Building on the foundation established with the Galaxy S26 Series, the Galaxy Z8 Series and One UI 9 will provide an enhanced agentic AI experience through deeper system-level integration and more intuitive user controls. With multiple agents working seamlessly across apps, services, and device features, users will enjoy greater flexibility and choices for how they interact with AI.

Looking ahead, Won-Joon Choi shares that Samsung’s foldable portfolio is evolving to meet more lifestyles and needs. “What began as a new form factor has become something much bigger. It has reinforced our belief that people benefit from choice, and that different moments in life deserve different experiences”, he said. The Galaxy Z8 Series will give users more ways to experience AI across productivity, content, creation and self-expression.

Through this 8th generation of foldables, Samsung is moving the category into its next chapter, one where foldables are no longer a niche choice, but a mainstream mobile experience that more consumers can confidently choose as part of their everyday lives.

The Galaxy Z8 Series is now available for pre-order in Singapore. Find out more here.