While the company takes pride in its strong direct-to-consumer offerings, Samsung is also focused on bolstering its B2B segment by exploring how its technology can be leveraged to drive growth and success across different verticals and industries. Through Samsung’s recent partnerships with companies in Metro Manila, Visayas, and Mindanao, it looks forward to helping them do more and making their customers’ lives easier and better.

All-around solutions for countless business needs 

To deliver connected experiences for businesses, Samsung provides more connected, easy-to-control building management technology with its B-IOT platform, boosts business security through its Knox Platform, and creates immersive and engaging retail experiences through store displays, Self-Ordering Kiosks, and its Visual eXperience Transformation (VXT) Platform.

Bringing these business and enterprise solutions to Mindanao, Samsung has also made official its partnership with South Galaxy Ventures Inc., a Zamboanga-based technology merchandising company that focuses on consumer electronics and integrated IoT appliances, which will help make Samsung technology available to companies and government agencies in the areas of Zamboanga, Sulu, and Tawi-Tawi. These initiatives also underscore Samsung’s commitment to nation-building by supporting regional growth and sustainable development by delivering innovative solutions tailored to the unique needs of each area.

South Galaxy Ventures, Inc. executives paid a visit to Samsung Electronics Philippines (SEPCO) leadership team to celebrate its partnership. (From left to right, back) SEPCO B2B Lead Bienvenido Crucio,, Head of Customer Service Rohit Jaswal, AC Business Director Darren Kim, Head of Mobile Experience Blue Avelino, Head of AV Business Chris Almazan, Head of AC B2B Dale Lovely, South Galaxy Chief Operating Officer Chino Atilano and Chief Financial Officer Kayer Alsree; (front) SEPCO President Min Su Chu and South Galaxy President Rajiv Mubin.

Smarter and Connected Living with Samsung Technology

Samsung believes SmartThings technology will also be instrumental in changing how Filipinos live and build their homes, and can definitely help real estate developers to offer more value-laden packages to their customers. With this, it inked partnerships with Primehomes Real Estate Development Inc., a comprehensive property enterprise focusing on prime locations while advocating of green architecture and responsible design and JIPROP Development Corporation, a Cebu-based real estate developer and a subsidiary of Profood International Corp, along with JPark Island Resort and J Centre Mall.

In Cebu, JIPROP Development Corporation welcomes Samsung Electronics Corporation (SEPCO) leaders to announce their new collaboration. From left to right: SEPCO B2B Lead Bienvenido Crucido, President Min Su Chu, JIPROP Development Corporation President and Chairman Justin Uy, and Chief Operating Officer Arthur Lo.

The leadership teams of Samsung and its respective partners were present during ceremonial contract signings held to formalize these landmark agreements, which also solidifies the brand’s commitment to continue pushing the boundaries of innovation in different industry verticals and offering tailor-fit solutions per industry.

Leaders from Primehomes Real Estate Development Inc and Samsung Electronics Philippines (SEPCO) make official their landmark partnership. From left to right: Primehomes Vice President for Corporate Management Group Mark Arthur Elbinias, Vice President for Operations Group Daniel Manalo Jr., President Lemuel Dionisio, SEPCO President Min Su Chu, B2B Lead Bienvenido Crucido, and Head of AC Business B2B Dale Lovely.

Samsung Electronics Philippines President Min Su Chu highlights how these partnerships are part of the company’s global goals of bringing meaningful technology to all. “At Samsung Philippines, our vision is to have a Samsung device in every Filipino home and workplace. We designed our technology to be meaningful to the lives of our users, to make it better and easier. And we know that these partnerships will help us advance this mission in a strategic way.” 

He adds, “We share common goals with Primehomes, JIPROP, and South Galaxy when it comes to serving our customers. They are the heart of everything we do, and we will continue to innovate our services and offerings in such a way that it will always have their changing needs and behaviours in mind.” 

To know more about Samsung’s business solutions offerings, please visit https://www.samsung.com/ph/business/.   

(L-R) Samsung Electronics Philippines (SEPCO) Incoming Home Appliance Business Director Joseph Lee, Display Business Director Ben Kim, and President Minsu Chu, were among those present during Franchise Asia 2024, where Samsung showcased its finest innovations for business success.

MANILA, Philippines – April 29, 2024 – Rooted in its commitment to providing business innovations that power solutions, Samsung Electronics Philippines (SEPCO) once again showcased its wide selection of offerings that create immersive experiences for every stage of the customer journey during Franchise Asia Philippines last April 12 to 14 at the SMX Convention Center in Pasay City.

Samsung demonstrated the real-world implementation and impact of its business solutions through a restaurant concept at Franchise Asia. The Samsung innovations included key innovations in mobile, display, television, home appliances, audiovisual (AV), and home appliances. Franchise Asia remains the biggest and longest-running franchise show in Asia, featuring participation from over 250 local and international companies and drawing a crowd of more than 50,000 attendees.

During the expo, Incoming SEPCO Home Appliance Business Director Joseph Lee, Samsung Display Business Director Ben Kim, and President Minsu Chu proudly showcased their top-tier innovations designed to transform retail environments into connected and immersive experiences, benefiting not only customers but also the businesses themselves.

Samsung’s booth during Franchise Expo featured a restaurant concept powered by its business solutions to demonstrate their real-word application and impact.

From browsing menus to processing payment, Samsung offers a wide array of solutions for every step of the customer journey, from browsing the displays to ordering. Before customers step inside the store, they are greeted by an attractive storefront display powered by The Frame TV. Its modern frame design and magnetic frames can be interchanged to suit the store’s aesthetics. This TV is also equipped with Art Mode for static images that can be replaced based on seasonality and content and boasts a matte finish that allows viewers to appreciate the art without the reflection.

Afterwards, customers can browse the store’s offerings through the Samsung Business TV. Businesses can easily update their menus with the TV’s flexible functionality, allowing organizations to update menu boards and advertising posters without needing replacements.

Once the customer is ready to order, they can enjoy a quick and simple process using Samsung’s rugged devices and Self-Ordering Kiosks. The rugged devices are designed to withstand the most demanding environments, keeping users connected, productive, and protected, and have enhanced Near Field Communication (NFC) to be mobile point of sale (mPOS) ready for easy payment processing. On the other hand, the Self-Ordering Kiosk offers an all-in-one solution for contactless and streamlined ordering and payment.

Whether they’re just browsing or making a purchase, customers can stay in the store feeling comfortably cool. The Cassette Air Conditioners can evenly circulate and cool every corner of the store, creating a comfortable and cool environment for customers to enjoy.

Of course, Samsung ensures businesses can keep their produce fresh to ensure the quality of their offerings while saving on energy with the Bespoke Refrigerator built with AI Energy mode. This technology monitors energy usage and makes recommendations to help save on energy. Power Cool/Freeze technology blows intensely cold air into the fridge to quickly cool its contents.

With the integration of these Samsung innovations, businesses are poised not only to survive but thrive in the digital era, ensuring their long-term sustainability and success. Visit https://www.samsung.com/ph/business/ to learn more about Samsung’s digital business solutions.

Samsung redefines the customer experience in retail environments, showcasing its innovation through The Frame TV, Self-Ordering Kiosk, Business TV, and Knox Security-equipped Galaxy Devices, as exhibited at the Samsung Digital City.

MANILA, Philippines – April 17, 2024 – Brick-and-mortar stores are here to stay! Filipinos continue to greatly value the experience of going to a physical store, browsing the selection of offerings, and assessing each option before finally making the purchase, and digital technologies are supporting these experiences better than ever.

Rooted in its commitment to delivering powerful connected experiences, Samsung aims to help all kinds of businesses do more and make the lives of business leaders and their customers easier through its ecosystem of products. During its first Business Expo in the country, “Innovations That Power Solutions” last March 21, Samsung unveiled its display innovations to engage customers to shop, order and buy in retail environments.

At the expo, Samsung showcased its Digital City, featuring its latest innovations for retail environments including The Frame TV, the Self-Ordering Kiosk, the Business TV, and the Knox Security-equipped Galaxy Devices. These technologies, equipped with a cloud-based solution, provide optimal efficiency to businesses.

Elevate Your Storefront and In-Store Displays with Samsung TVs

Samsung’s display solutions help businesses address challenges in creating and disseminating its content, surpassing the shortcomings of traditional solutions.

The Frame makes for the ideal storefront display thanks to its Art Mode feature that transforms the TV into a canvas, displaying artworks that complement the aesthetics of any retail environment. Businesses can also showcase special promotions, features, and any menu or product offerings through a dynamic video loop.

Designed to look like a slim picture frame, The Frame has a modern frame design and customizable magnetic frames that can be attached and detached depending on style and preference. With The Frame, businesses can elevate their storefront aesthetics and captivate the customers’ attention.

Meanwhile, Business TV provides dynamic communication solutions for small businesses allowing them to keep their menu boards and advertising posters updated. The flexible functionality of the Business TV drives customer engagement.

(L-R) Department of Science and Technology (DOST) Undersecretary Maridon O. Sahagun, Samsung Electronics Philippines Corporation (SEPCO) President Min Su Chu, Department of Information and Communications Technology (DICT) Sec. Ivan John E. Uy, Roxas City Mayor Ronnie T. Dadivas, and Bases Conversion and Development Authority (BCDA) President Engr. Joshua Bingcang supports the nation-building agenda of strengthening private and government organizations during Samsung’s first business expo in the country.

Streamline Your Ordering Process with the Self-Ordering Kiosk

In today’s business landscape, characterized by rapid technological advancement and constantly changing consumer preferences, business efficiency has become a determinant of success. Samsung technologies offer innovative solutions that empower businesses to optimize operations, streamline processes, and increase productivity.

The Self-Ordering Kiosk offers an all-in-one solution offering contactless ordering and payment capabilities. With its easy installation and smart solution features, businesses can streamline operations. Moreover, the versatility of the kiosks allows configurations and customization depending on the requirements of businesses.

During the Business Expo, KFC Chief Information Officer Louie Quiogue discussed how they incorporated Samsung technologies into day-to-day operations and transformed its stores to have better interactions with its customers.

The fast food chain utilized Samsung’s Self-Ordering Kiosks and targeted to have 100% coverage of their stores this year. “We wanted to assist our store managers to better focus on serving customers. We are a fast food restaurant, so we want to be able to serve our customers very quickly,” he added.

Samsung VXT: A Revolution in Digital Signage

With its commitment to revolutionizing customer experiences, Samsung offers businesses tools that they can utilize to engage customers better and drive sales seamlessly through its technology powered by the Visual eXperience Transformation (VXT) Platform.

Samsung VXT is a cloud-based solution for digital signage that brings together flexible and efficient operation, faster setup and system recovery, and highly intuitive content creation and management capabilities to help businesses unlock the potential of business displays.

Samsung Regional B2B Product Manager SEAO Mark Goh emphasized the transformative potential of VXT in driving customer engagement to new heights. By harnessing the capabilities of VXT CMS, businesses can create personalized, interactive, and visually stunning content experiences that captivate audiences and foster meaningful connections. He added, “Samsung VXT has received international recognition. With these standards, we were able to give the customers peace of mind.”

Make Delivery Management Effortless with Samsung Knox

Effective delivery management holds paramount importance in fast-paced industries. Timely and efficient delivery not only ensures customer satisfaction but also impacts the brand reputation and loyalty of the customers. However, delivery management comes with its own set of challenges, which include location tracking, route optimization, and security of products or goods in transit.

Samsung addresses these challenges head-on with its Knox-equipped Galaxy Devices. Samsung Knox offers a range of advanced features including enhanced security, management, and productivity tools for businesses. It also facilitates location tracking and management of deliveries seamlessly.

As businesses navigate an increasingly digital landscape, Samsung technologies emerge as a game-changer in driving customer engagement and loyalty. By harnessing the power of immersive content experiences, businesses can leverage themselves in competitive markets and create lasting connections with their customers.

Visit https://www.samsung.com/ph/business/ to learn more about Samsung’s digital business solutions.

At the Samsung Digital City, Samsung featured a command center that seamlessly integrated its latest security solutions that holistically safeguard both hardware and software components of digital integration. With these products, both the private and public sectors can confidently protect their data and scale their operations.

MANILA, Philippines – April 12, 2024 – In a highly digitized world where data can be easily accessed and shared, businesses and the government increasingly see privacy as integral to their operations. Samsung, the world’s leading innovative technology company, reinforces its commitment to empowering a secure digital transformation in the Philippines, showcasing its latest security solutions at its first-ever Samsung Business Expo, “Innovations that Power Solutions”.

“The Samsung Business Expo signals our concrete and continuous commitment to support the nation-building agenda of strengthening our government agencies and various business sectors to continue the country’s momentum of growth. Apart from boosting our digital solutions to make digital integration seamless and elevated, we believe that heightening the security of both the public and private sectors should be of utmost priority to ensure the integrity of their operations,” Samsung Electronics Philippines Corporation (SEPCO) President Min Su Chu said.

Attended by the Department of Information and Communications Technology (DICT) Secretary Ivan John E. Uy, Department of Science and Technology (DOST) Undersecretary Maridon O. Sahagun, Bases Conversion and Development Authority (BCDA) President Engineer Joshua Bingcang, Roxas City Mayor Ronne T. Dadivas, and key business partners of Samsung, the Samsung B2B Expo was a venue for both the public and private sectors to emphasize the importance of the Philippine digital transformation as an integral tool for nation-building.

(L-R) Department of Science and Technology (DOST) Undersecretary Maridon O. Sahagun, Samsung Electronics Philippines Corporation (SEPCO) President Min Su Chu, Department of Information and Communications Technology (DICT) Sec. Ivan John E. Uy, Roxas City Mayor Ronnie T. Dadivas, and Bases Conversion and Development Authority (BCDA) President Engr. Joshua Bingcang supports the nation-building agenda of strengthening private and government organizations during Samsung’s first business expo in the country.

Protection for every layer

Samsung’s business expo also featured a Samsung Digital City which exhibited the latest security solutions for both the public and private sectors showcased in a command center. Through Samsung Knox, a business platform for configuring and managing mobile devices to keep mobile infrastructure connected, protected, and productive, Samsung delivers seamless unified endpoint management, combining hardware and software for top-tier data protection.

Trusted globally by over 30,000 businesses across industries, Knox supports all Samsung products, boasting mobile device management, firmware controls, and performance analysis. With a strong combination of the Knox Security Platform and the Knox Cloud Solutions, users can track devices, install apps, and manage updates remotely with additional data on fleet performance and device health.

This seamless integration through Knox Cloud Solutions also allows users to maximize Samsung devices, enabling them to flash tactical operations on several screens, which is essential in emergency operations. Presenting the response strategy in Samsung tablets and interactive displays, such as the FlipPro and the E-board, team collaboration, planning, and alignment become effortless.

With its secure folder feature, Knox creates an encrypted space to store data on mobile devices, giving users to keep their private data accessible only to them. For stolen or lost smartphone devices, the Find My Mobile feature is packed with features that allows users to remotely locate their smartphone, backup stored data from the device to the Samsung Cloud, block access to Samsung Pay, and even delete all data on the device.

Within the Samsung ecosystem of digital solutions, Knox is also able to secure passwords through Samsung Pass, an innovative biometric authentication technology to access data that can be protected even if the device is lost or stolen. Designed for a safer way to manage data, Samsung Pass uses a passwordless login solution that makes it easier for users to log in on apps while protecting their data against server hacks and phishing attacks.

Samsung’s holistic approach to business solutions and security ensures a digital transformation that not only helps realize business potential but also increases business confidence, guaranteeing protected and secured operations from hardware to software.

As it ushers in an era of connected experiences that foster business development and nation-building, Samsung’s innovative business solutions cater to the growing needs of various sectors, whether in education, the government, and the private sector.

Visit https://www.samsung.com/ph/business/ to learn more about Samsung’s digital business solutions.

MANILA, Philippines – March 27, 2024 – ‘Digital transformation’ is more than just a buzzphrase; it represents a monumental shift reshaping countries and industries worldwide. In the Philippines, organizations turn to digitalization to strengthen their security, improve efficiency, and redefine customer experiences. The national government has also been proactively investing in digitalization initiatives to transform the country into a competitive player in the global digital landscape.

During Samsung’s business expo, “Innovations that Power Solutions” last March 21, Samsung Electronics Philippines Corporation (SEPCO) president Min Su Chu expressed optimism towards the overall digital transformation of Philippine businesses to become more efficient in their operations, as well as Samsung’s dedication to advancing the Philippines’ nation-building agenda through digitalization.

“The Business Expo is our concrete commitment to support the nation-building agenda of strengthening our government agencies and various business sectors to continue the country’s momentum of growth. We firmly believe that the time is truly ripe for Samsung to be doing this, with the Philippine economy showing solid performance in 2023, and the Asian Development Bank also seeing a further 6.2% growth in 2024,” Chu said.

Department of Information and Communications Technology (DICT) Sec. Ivan John E. Uy echoed Chu’s sentiments in his keynote speech, highlighting the value of innovation for nation-building. Meanwhile, Bases Conversion and Development Authority (BCDA) president engr. Joshua Bingcang shared his insights on propelling their business into a more intelligent organization through strategic digital transformation.

Raffi Hwang of the IoT PM Group; Xavier Feys, vice president of Air Conditioning Center of Excellence – Southeast Asia & Oceania (SEAO); Ian Chong, regional director & head of enterprise, Mobile B2B – Southeast Asia & Australia and New Zealand (ANZ); Mark Goh, regional B2B product manager – SEAO; and Leslie Goh, regional head of Integrated Business & Display Group delved into how its Samsung business solutions, which include its IoT platform SmartThings, WindFree air conditioning technology, mobile security platform Knox, and Samsung VXT innovations, can improve operations for organizations from various industries.

SAMSUNG BUSINESS EXPO. Department of Science and Technology (DOST) Undersecretary Maridon O. Sahagun, Samsung Electronics Philippines Corporation (SEPCO) President Min Su Chu, Department of Information and Communications Technology (DICT) Sec. Ivan John E. Uy, Roxas City Mayor Ronnie T. Dadivas, and Bases Conversion and Development Authority (BCDA) President Engr. Joshua Bingcang.

The convenience of hyper-connectivity with SmartThings

SmartThings, one of the largest open ecosystems of connected devices in the world, transforms businesses into interconnected smart spaces for seamless integrations. Implementing SmartThings allows users to efficiently and intelligently manage different devices tailored to their business needs.

Through a Samsung Galaxy Tab or Phone, SmartThings unlocks efficient space and energy management, improved ease and comfort, and more.

Harness AI for energy conservation and optimal comfort

Through WindFree Technology, Samsung offers a sustainable and comfortable way for businesses to keep cool and reduce energy use while providing clean air in the workplace. WindFree technology is the only system that uses “still air” to create an evenly cool and comfortable business environment.

WindFree is optimal for businesses looking for sensible resource management, as it can reduce energy consumption by 77% less than Fast Cooling Mode even while at maximum output. Through SmartThings Energy, business owners can monitor power consumption and save on costs. Energy mode can also lower energy use by up to 20% by adjusting the temperature and compressor frequency.

SAMSUNG DIGITAL CITY.

Work smarter with Samsung mobile technology

Samsung’s range of Galaxy phones offers devices for every type of business, from small to medium organizations to large enterprises. With Samsung’s mobile solutions, organizations can rest assured that their teams remain connected and maximize their productivity.

Galaxy AI pushes the limits of what a smartphone can do to optimize efficiency at work. With Live Translate, users can get real-time interpretation while on the phone, breaking down language barriers. Meanwhile, Note Assist makes it easier to fix notes and summarize ideas so users can find things with ease. Beyond editing users’ notes, AI can also summarize voice recordings, converting them into text. Users are also not confined to working solely within their smartphone screens; mobile-device continuity facilitates seamless integration, allowing users to easily connect from their phones to their PCs.

Enjoy advanced mobile security with Samsung Knox

When it comes to safeguarding the data on one’s phone, Samsung has prioritized the development of top-notch security. Samsung Knox is built into the hardware of Samsung smartphones and tablets to offer real-time protection from the moment the device is powered on.

Samsung Knox ensures that confidential and sensitive data is safeguarded at every layer. The Samsung Knox enterprise mobile security solution is integrated throughout the software layers to separate data and constantly check the integrity of the device.

Samsung VXT: The all-in-one solution for digital displays

The management of digital displays has just become much more effortless with Samsung’s Visual eXperience Transformation (VXT) Platform, which allows both content creation and remote signage management in one application. With the use of this innovation, businesses can enjoy easily accessible high-tech signage and user-friendly features.

This cloud-native Content Management Solution (CMS) allows for the management of B2B displays like Large Format Displays (LFD), LED signage, and The Wall. VXT is tailored to meet the needs of any organization from any sector such as corporate, government, retail, hospitality, and food and beverage, and be flexible to cater to desktop and mobile device users so users can manage their content anytime, anywhere.

Through these cutting-edge solutions, Samsung aims to bring its unparalleled innovation advantage to government and private institutions in the country to propel their growth and position them as powerhouses in their respective verticals.

“Our innovations are designed to help enterprises operate in a more efficient manner, bringing us closer to an era of connected experiences. We are steadfast in delivering powerful connected experiences via our ecosystem of products to help you do more, and make your and the lives of your customers easier and better,” remarked Chu.

Visit https://www.samsung.com/ph/business/ to learn more about Samsung’s digital business solutions.

(L-R) Department of Science and Technology (DOST) Undersecretary Maridon O. Sahagun, Samsung Electronics Philippines Corporation (SEPCO) President Min Su Chu, Department of Information and Communications Technology (DICT) Sec. Ivan John E. Uy, Roxas City Mayor Ronnie T. Dadivas, and Bases Conversion and Development Authority (BCDA) President Engr. Joshua Bingcang came together to support the nation-building agenda of strengthening the Philippines’ government agencies and various business sectors during Samsung’s first business expo in the country.

MANILA, Philippines – March 21, 2024 – Samsung strengthened its commitment to empowering digital transformation for public and private institutions in the Philippines through the company’s first Business Expo, held last March 21 at the Marriott Grand Ballroom in Pasay City.

Samsung’s Business Expo, “Innovations That Power Solutions,” showcased the company’s technology that not only transforms homes into multifunctional spaces, but also offers seamless integrations built for different sectors such as education, government, hospitality, manufacturing, and retail.

“The Business Expo is our concrete commitment to support the nation-building agenda of strengthening our government agencies and various business sectors to continue the country’s momentum of growth,” remarked Samsung Electronics Philippines Corporation (SEPCO) President Min Su Chu.

Chu reiterated Samsung’s dedication to delivering powerful connected experiences to businesses through its ecosystem of products designed to help enterprises do more, and make the lives of their customers easier and better, bringing the country closer to an era of connected experiences.

At the expo, industry leaders and experts shared their insights on innovations that power solutions in the era of connected experiences. SEPCO President Min Su Chu delved into how their business evolved with Samsung technology and the future of their strategic transformations as he opened the event, while keynote speaker Department of Information and Communications Technology (DICT) Sec. Ivan John E. Uy stressed the value of innovation for nation-building.

Bases Conversion and Development Authority (BCDA) President Engr. Joshua Bingcang discussed strategic digital transformations; Raffi Hwang of the IoT PM Group at Samsung Electronics HQ, went into detail on the power of connectivity; while Samsung Partners, joined by Leslie Goh, Regional Head of Integrated Business & Display Group, discussed the importance of digital transformation and how Samsung supports businesses and enterprises in progressing towards this.

During the Innovations Showcase, Samsung’s regional leaders revealed breakthroughs in mobile technology, AV, digital appliances, air conditioners and displays. Xavier Feys, Vice President of Air Conditioning Center of Excellence – Southeast Asia & Oceania (SEAO), shared how to harness AI for energy conservation for businesses; Ian Chong, Regional Director & Head of Enterprise, Mobile B2B – Southeast Asia & Australia and New Zealand (ANZ) explored advanced connectivity through Knox security, mobile solutions, and AI for business; and Mark Goh, Regional B2B Product Manager – SEAO, shared the latest advancements in VXT solutions.

(L-R) Raffi Hwang of the IoT PM Group at Samsung Electronics HQ, Xavier Feys, Vice President of Air Conditioning Center of Excellence – Southeast Asia & Oceania (SEAO), Dale Lovely, Head of AC, Jasmel Lacosta, Head of Display Solutions, Min Su Chu, President of Samsung Electronics Philippines Corporation (SEPCO), Leslie Goh, Regional Head of Integrated Business & Display Group, Chris Almazan, Head of AV, Blue Avelino, Head of Mobile Experience, Yna Quimson, Head of Marketing and Ian Chong, Regional Director & Head of Enterprise, Mobile B2B gathered together to explore how technology can foster nation-building and usher in the era of connected experiences in the Philippines during Samsung’s first business expo in the country, “Innovations that Power Solutions.”

The expo also featured a “Samsung Digital City” proudly featuring the latest innovations from each business unit such as mobile technology, AV, digital appliances, air conditioners and displays. It showcased how Samsung technology can be tailor-fit to address business needs in various scenarios such as a condominium, command center, classroom, and restaurant.

For condominiums, Samsung provides a new way to provide comfort through connected living, made possible by SmartThings. Meanwhile, a Samsung-powered command center boasts advanced surveillance thanks to Samsung’s portfolio of cutting-edge government technology solutions for endpoint security, workforce productivity and tactical operations. Samsung also showed how they create classrooms that deliver engaging hybrid digital learning experiences with the latest educational technology and solutions. In a restaurant setting, Samsung’s display solutions cover the full consumer journey, ultimately transforming first impressions into immersive ones.

Through Samsung’s cutting-edge technology, it seeks to usher in an era of connected experiences that foster business development and nation-building. Visit https://www.samsung.com/ph/business/ to learn more about Samsung’s digital business solutions.

Samsung Electronics has once again been ranked the “The World’s Best Employer” by Forbes. This accolade marks the fourth consecutive year that Samsung has received the top ranking, a truly impressive achievement that reflects the powerful momentum the electronics giant has gathered by supporting and empowering its employees to reach their full potential. 

Using Statista, Forbes surveyed over 170,000 employees across 50 different nations including the U.S., U.K., Germany, China, India, Vietnam, Korea and others. Participants responded to the survey by evaluating their company’s social responsibility, economic performance, and working conditions — in addition to being asked whether they would recommend the company to family or friends. Furthermore, employees were also asked to evaluate other companies within the same industry. All the responses were combined into a score, and the 700 companies with the highest scores made the final list.

Companies pay no fee to participate in the survey, and are strictly prohibited from interfering with the survey process and results, with all participants having their anonymity fully protected.

Samsung’s continued success in the Forbes list stems from its employees having a high level of satisfaction and pride in their company, as well as the positive reputation that the company has in the industry. In the announcement article, Forbes highlighted how leading companies, including Samsung, are emphasizing growth opportunities, global cooperation, remote work, and providing work that is meaningful to their employees..

Samsung Electronics continues to innovate its work culture and systems to provide a comfortable and safe environment that enables employees at all levels get the most out of their work. The company also provides non-work-related amenities such as in-house restaurants, clinics, fitness centers, mental health counseling clinics and other facilities. 

Additionally, Samsung offers an in-house venture program called “Creative Lab” and the Employee Resource Group (ERG), which is a voluntary networking group of executives and employees who share a common interest in diversity and inclusion. Employee pride is also increased with participation in many philanthropic programs that contribute to the local community, such as “Solve for Tomorrow,” and “Samsung Innovation Campus.”

To foster innovation and collaboration, Samsung also has rolled out and supports “Mosaic,” an internal idea-sharing platform; the Samsung Talent Exchange Program (STEP), a global mutual talent exchange program; and the University of Samsung Electronics (UniverSE), which provides integrated job and leadership education so that employees can grow into global leaders. Each of these initiatives contributes to the increased development, engagement, and satisfaction of the talented employees that choose to work at Samsung.

SEOUL, Korea – Nov. 21, 2023 – Samsung Electronics Co., Ltd. today was recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fourth year in a row. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $91.4 billion and grew by 4% year-on-year.

Samsung’s brand value increased across all business areas in 2023 despite sluggish demand in the global IT industry. According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following:

• Consistent company-wide improvement of the customer experience based on the “One Samsung” strategy.
• The increased level of connectivity and enhanced gaming experiences through the company’s wide-ranging product portfolio and SmartThings.
• The company’s role as a leader in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR).
• Consistent actions to strengthen ESG leadership through eco-conscious activities across all product lines.

“Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment,” said YH Lee, President of the Global Marketing Office at Samsung Electronics. “We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts.”

Brand Value Driven by SmartThings, Gaming Experience, Industry-Leading Innovations, and ESG Leadership

Late last year, Samsung Electronics established the Direct-to-Consumer (D2C) Center under the Global Marketing Office to provide an integrated online and offline experience. The company also has the CX-MDE Center — which is responsible for strengthening the multi-device experience — to increase synergy between products and improve the overall customer experience.

Partnerships were also a major factor that drove Samsung’s brand value over the past year. Based on SmartThings, which provides a unified connectivity experience, Samsung is further strengthening its open partnerships to connect not only its own products but also various third-party devices. In addition, the partnerships with various companies across mobile, tablet, TV, PC and monitor products provide customers with an optimized gaming experience.

Samsung continues to invest in leading future technologies such as 5G/6G, AI and automotive that will enable and empower the consumers of tomorrow. In the semiconductor sector, the company was recognized for its industry-first innovations such as 12nm-class DDR5 DRAM and for actively addressing the promising industries from AI to automotive and advanced mobile devices.

ESG has been a major focal point, as the company’s eco-conscious activities are making an impact. Samsung’s efforts include increasing the usage of recycled materials, such as plastics from discarded fishing nets, glass and aluminum in Galaxy S23 and Galaxy Z Flip5ㆍFold5 series, open licensing of solar cell remote technology used in TVs, working together with Patagonia on the Less Microfiber Filter for washing machines and introducing AI energy mode in SmartThings Energy.

Samsung’s Recognized Efforts in Each Business Division

Mobile

• Camera innovation of the Galaxy S23 series based on customers’ insights
• Launching the “Join the Flip Side” campaign and maintaining its leadership in the foldable phone category
• Strengthening its position in the gaming industry to optimize gaming performance in the Galaxy devices by working with industry leading gaming partners
• Consistently enhancing the accessibility of its products and services, including the “Ambient Sound” feature on the Galaxy Buds
• The Samsung Global Goals app to mobilize the Galaxy community and educate them about ways to support the Global Goals

Networks

• Pioneering 5G innovation through technical leadership such as 5G virtualized Radio Access Network (vRAN) and Open RAN
• Strengthening its position in the 5G industry through strong partnerships with global Tier 1 telecommunications operators
• Communicating the sustainability aspects of Samsung’s 5G network technology

Visual Display

• Consolidating global market leadership through continuous product innovation, including Neo QLED 8K and Micro LED
• Strengthening its position in the gaming industry through innovative products such as the Odyssey Ark, the Samsung Gaming Hub, and partnerships with global leading game streaming services
• Enhancing accessibility through Relumino Mode[1] and RNIB (Royal National Institute for Blind People) partnerships

Home Appliances

• Maintaining global leadership in major home appliance categories such as refrigerators and washing machines
• Enhancing user experience throughout product life cycle based on customer insights
• Introducing a new role for home appliances with Bespoke products and winning CES Innovation Award, iF Design Award and more.

Semiconductor

• Delivering industry-first innovations, such as 12nm-class DDR5 DRAM, and solidifying market leadership
• Strengthening partnerships in high growth areas such as AI and automotive
• Expanding Exynos applications into wearables and 5G
• Enhancing credibility with ISOCELL sensors in flagship smartphones from major manufacturers
• Consistently strengthening ESG communications

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness. It is a brand value evaluation with one of the longest histories in the world and is widely recognized for its credibility.

L-R: Joe Anico (Samsung Air Conditioner Head of Division), Jun Filart (Samsung Philippines Advisor to the President), Jiho James Jung (Samsung Philippines President), Ray Go Manigsaca (AppleOne Properties Inc. President and CEO), Engr. Antonette Barriga (AppleOne Properties Inc. AVP, Engineering and Operations)

Samsung Electronics Corp. (SEPCO) formally announces its partnership with AppleOne Mactan Inc. during a contract signing ceremony held last January 21, 2021.

“Since last year, we have been working closely with AppleOne and Sheraton Cebu Mactan Resort and Residences in delivering innovative and inspiring living experiences. We are proud to partner with them in delivering a more effective and efficient range of products for their guests and residents through our air conditioning systems and TVs”, says James Jung, President of Samsung Philippines.

For more than 45 years, Samsung has been manufacturing air conditioning systems—utilizing the latest technology and striving to produce the most innovative, efficient, and reliable systems on the market today. For Sheraton Residences, the $1.3M partnership entails the supply and installation of Samsung air conditioners in the property. Samsung will provide Variable Refrigerant Flow (VRF) solution through its new DVM-S units. The VRF air conditioning system is a smart solution for buildings that demand higher efficiency, individualized control and installation flexibility, like high-rise apartment blocks, commercial office buildings, schools, hospitals, hotels, and restaurants. Samsung also provided hospitality TVs and professional displays for Sheraton Mactan Resort’s common areas and 281 rooms for a personalized in-room experience and at-home feel for their guests.

“Samsung has always been at the forefront in leading innovations with its World’s First products. The trust given to us by our partners, particularly by the Sheraton Cebu Mactan Resort and Residences, inspires us to continuously create superior products and services for our customers,” Jung adds.