[Manila, Philippines – October 14, 2026] – Samsung Electronics Co., Ltd. held the 2026 edition of The Brief event in Hanoi, Vietnam on 14 October, showcasing its extensive digital appliance portfolio of business solutions and home appliances.

“Samsung’s ambition has always been to deliver new innovations and we have demonstrated how technology can truly add value through our broad range of AI-enabled products and solutions for consumers and businesses,” said Bernard Ang, Regional Head of Home Appliances, Vice President, Samsung Electronics Southeast Asia and Oceania. “Our line-ups are designed to meet real-user needs and as we continue to introduce new innovations, we will focus on expanding the reach of products to benefit more customers, enhance AI experiences for further convenience and personalization, and strengthen the reliability and durability of appliances for both homes and enterprises.”

The Brief Hanoi was attended by more than 50 journalists and influencers from Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam, who gathered for an in-depth look at Samsung’s latest appliances from different product categories including laundry, refrigerators, and air conditioners.

The event was held at the newly opened Samsung Business Experience Studio (BES) in Hanoi, a space designed to simulate real-world scenarios across various industries, offering customers and visitors the opportunity to experience how Samsung’s wide range of products can be deployed in fields like education, hospitality, and other commercial environments.

Advancing the Future of Smart Cooling Solutions

Samsung showcases its latest HVAC solutions and technologies designed to support smarter, more efficient and reliable experiences in various environments.

Samsung has expanded its HVAC (Heating, Ventilation and Air Conditioning) portfolio across residential and commercial environments — enabling users to leverage AI-driven features and SmartThings connectivity. With the acquisition of European HVAC specialist FläktGroup – which has over a century of accumulated technological expertise and design capabilities – Samsung is also further expanding into industrial applications like data centers, broadening its line-up of diverse HVAC solutions for more customers.

Central to the line-up is WindFreeTM technology, which has been refined over the past decade and now anchors the latest WindFree AI Expert Split Type Air Conditioner. This model features a streamlined form that allows the air conditioner to fit naturally into the surrounding space and comes equipped with AI-powered technologies for personalized comfort. AI Motion Wind adapts airflow based on user preferences and movements while WindFree Wearable Good Sleep can connect to a compatible wearable device¹ and utilize body signals to automatically adjust the cooling performance based on the user’s sleep state.

Attendees at the event were also given a first look of the 2027 new room air conditioner. The upcoming model comes with a new design featuring a rounded shape and split design on the lower blade, with a fabric-like texture. In addition to its new visual appearance, this model also expands access to AI and smart features such as AI Energy Mode².

Laundry Solutions for Evolving Business Needs

Samsung’s new laundry solutions are designed to support specific B2B needs with large capacities, durability and flexible installation.

As Samsung expands its presence in B2B business, the company broadens its product portfolio to meet diverse B2B needs, including laundry solutions, built for best-in-class performance, reliability and ease of operations.

The 18kg washer offers powerful and fast performance even for large loads and items such as king-sized bedding. Washing cycles are efficient, with a normal cycle taking 36 minutes to complete³, while Bubble Wash technology ensures effective removal of stains or detergent on clothes. Meanwhile, equipped with a vent system, the 14kg dryer supports speed drying – with heavy duty loads being completed within 45 minutes⁴.

With durability a top priority for laundry equipment, the washer is fitted with Vibration Reduction Technology Plus (VRT+) to reduce vibrations⁵ which can accelerate wear and tear of internal parts. Both appliances are also easy to operate and maintain. The Manager Mode on the washer enables convenient adjustment of settings such as rinse and water levels, and with Wi-fi connectivity, operators can also remotely monitor the status and performance of the machine.

Samsung’s approach for the B2B sector is not limited to supporting partners with our expanding product line-ups. As modern building management shifts toward greater efficiency and optimized operations across entire sites — Samsung solutions are designed to work as one. SmartThings Pro, Samsung’s integrated B2B IoT platform, connects HVAC and other devices across residential, retail, hospitality and corporate environments, enabling businesses to manage multiple sites, automate operations and monitor energy use through customized dashboards, and enterprise API integrations.

Reimagining the Connected Home Through AI-Powered Experiences

Inside Samsung’s vision for a more intelligent kitchen, which works to support everyday decision-making.

At the seminar, Samsung highlighted its commitment to making home living smarter and more seamless, demonstrating how its AI-powered appliance ecosystem comes together to support consumers by adding convenience to everyday life. Intelligent features in Samsung refrigerators for example, can help users manage their food inventory, offer personalized recommendations, and simplify everyday decision-making with AI-powered experiences.

With the recent update, refrigerators like the Bespoke AI Refrigerator Family Hub can make planning and preparation of meals much easier. Cloud intelligence makes it possible to recognize more food items than before with greater accuracy, while the SmartThings Food can recommend recipes based on the ingredients a user currently has. Additionally, the new FoodNote widget introduced this year offers tailored suggestions for a shopping list, by analyzing consumption patterns to identify frequently consumed items. 

Beyond the Purchase: Appliances That Evolve with Users

Connecting appliances, services and software experiences through the SmartThings ecosystem.

Samsung’s connected home is a unified and personal experience across home appliances and services — one designed to keep improving long after purchase.

To ensure users can continue to enjoy enhanced experiences over time, eligible appliances come with up to seven years of software updates⁶. The latest update in September included upgrades to Now Brief for select refrigerator models globally, with the new capabilities showcased during The Brief Hanoi. Additionally, enhanced Bixby⁷ experiences for natural voice interactions now also provide users with more intuitive controls for their appliances.

With Samsung’s Home Appliances Remote Management (HRM) service⁸, users can provide consent to access real-time remote solutions for product issues. When problems are detected, users can be guided to identify and diagnose the cause, and are provided with step-by-step instructions on how to proceed. If an on-site visit is necessary, HRM can also allow technicians to review diagnostic data in advance, supporting a more efficient experience.

Samsung’s expanding portfolio of intelligent appliances, AI-powered experiences and connected services are evolving alongside the needs of consumers and businesses across Southeast Asia and Oceania. By seamlessly integrating these elements, Samsung continues to deliver more meaningful, everyday AI experiences for all.

To find out more about Samsung’s latest home appliances innovations, visit samsung.com/ph.

1. It can be used when linking a Samsung smartphone with Samsung software One UI version 4.0 or later and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring.

2. Specifications are subject to change. Design and specifications may vary depending on region. AI and Smart features will be available on select models.

3. Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load. Individual results may vary based on actual load contents.

4. Individual results may vary based on actual load contents.

5. Based on internal testing. Compared to a Samsung conventional model without VRT+

6. The user will be alerted of updates through the appliance screen when available. Available on Wi-Fi-enabled Samsung appliances produced since 2024. Some updates may have limitations depending on the hardware.

7. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America).

8. HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

• A single DVM S2 outdoor unit can connect up to 64 indoor units, minimizing the installation footprint, while with integrated Active AI the building’s operating patterns in real time to hold precise target temperatures and pressures.
• Ideal for retrofits, the DVM S2’s sub-cooling control and smaller main liquid pipe cut overall refrigerant charge by up to 30%¹— so one system can thread through an occupied building, with 10-plus indoor unit types² to suit existing lobbies, guest rooms and open-plan floors, without major structural work.
• Paired with the DVM S2, SmartThings Pro enables multi-site monitoring, automated scheduling, energy analytics and reporting, and a customizable dashboard — so an entire estate runs from a single screen.

Across Southeast Asia and Oceania, thousands of office towers, hotels, malls and mixed-use developments were constructed before sustainability was ever a priority. With fluctuating climates across the region, Heating, Ventilation, and Air Conditioning (HVAC) is the fastest-growing use of energy in buildings³ — and as electricity prices climb, these ageing properties grow more expensive to run every year.

That makes HVAC systems the first place a retrofit should address. It is also the system most feasible for upgrading without structural work, so the return on investment materializes fast. Tearing a building down to start over, by contrast, is costly, carbon-intensive and slow. As such, a growing number of owners are now asking a different question: what if the smarter move is to upgrade what is already standing?

There are hardware and management tools that can address this growing need. For instance, integrating Samsung’s AI-powered energy management solutions with its intelligent HVAC and connected building technology can help sharpen efficiency and extend a building’s life at once. 

Samsung’s DVM S2, Samsung’s Variable Refrigerant Flow system connects a single outdoor unit to as many as 64 indoor units, reducing the new piping and structural work a retrofit demands, while SmartThings Pro’s AI Energy Mode can automatically adjust each connected device against real-time conditions, electricity rates and comfort levels. Together they turn an older property into a responsive, efficient asset — without major structural renovation.

AI-enabled HVAC management: the fastest route to energy savings

Because cooling often carries the heaviest energy load in commercial buildings, it is where a retrofit pays back fastest.

Preserving heritage, upgrading comfort: how the Bali Beach Hotel Sanur retrofitted Samsung’s DVM solution across lobbies, spa rooms and fitness centers

Keen to balance historical preservation with guest comfort, the Bali Beach Hotel Sanur turned to Samsung’s DVM solution for space-tailored cooling — where temperatures are tuned to different environments like lobbies, spa rooms and fitness centers — paired with energy-saving technology and integrated B2B controls. With customizable systems and end-to-end support from consultation through to maintenance, the hotel was modernized without the upheaval a full mechanical overhaul would have forced on a heritage structure.

Where the DVM S2 goes further is efficiency. Rather than running at full capacity by default, the system learns a building’s cooling patterns to intelligently maintain the precise pressures and temperatures each space requires, effectively reducing compressor energy usage by up to 15%.⁴ Beyond hotels, a Bangkok office tower or a Sydney shopping center can also enjoy efficiency gains from the moment the system is calibrated to how the building operates.

The rise of buildings that learn to optimize themselves

Historically, a retrofit was a single intervention whose performance declined gradually as conditions changed. Intelligent systems overturn that premise: the building continues to learn long after installation is complete. The DVM S2 continuously detects indoor conditions and responds in real time, while SmartThings Pro’s AI Energy Mode weighs live occupancy, weather and electricity tariffs to determine how hard each unit should work at any given moment.

The outcome is a building that adapts to how it is actually used — easing demand on unoccupied floors, and shifting load away from peak-tariff periods. These features ensure efficiency is maintained over time, so a building that once needed periodic recommissioning can keep tuning its own performance, season after season.

How connected ecosystems reduce operating and maintenance costs

The most significant long-term savings are often found not in kilowatt-hours, but in the service calls that never become necessary. 

Since the DVM S2 and SmartThings Pro operate on a single connected platform, a facilities team can oversee an entire estate from one dashboard: viewing real-time energy analytics, performance trends and early warnings that surface before a fault escalates into a failure.

Predictive maintenance and remote diagnostics can identify a struggling compressor or a refrigerant leak, allowing many issues to be resolved before an engineer is dispatched. 

For owners running portfolios spread across cities, multi-site monitoring consolidates a dispersed estate into a single coherent view — this means fewer emergency repairs, reduced downtime and a maintenance program guided by real-time condition data rather than fixed intervals. 

This connected ecosystem approach is being incorporated into new developments like Grantz Forest Park, a mixed-use project led by Samsung’s B2B Integrated Offering Center. The development is planned for Cebu, the Philippines, where residential facility managers will be able to remotely check in on the status of facilities through SmartThings Pro, while the Samsung Building Integrated Solution ‘b.IoT’ will enable control and management of HVAC, lighting, and power facilities to enhance building energy efficiency.  

The path forward runs through buildings we already have

It’s tempting to treat new construction as the only real form of progress. But in Southeast Asia and Oceania, where HVAC systems consume significant volumes of energy and thousands of buildings already stand, the bigger opportunity isn’t in what gets built next — it’s in upgrading what’s already there.

For building owners across Southeast Asia and Oceania, the question shifts from whether to modernize, to how they can retrofit existing structures. With AI-powered HVAC solutions from Samsung, the region’s offices, hotel buildings, mixed-used developments and more, can look forward to the benefits offered by efficient and intelligent HVAC systems.     

Frequently Asked Questions

1. What is Samsung SmartThings Pro?

Samsung SmartThings Pro is Samsung’s cloud-based B2B IoT platform for individual residential and hotel units, letting managers remotely check status, monitor multiple sites, and use energy-saving automation from a single dashboard. 

2. How many indoor units can one Samsung DVM S2 outdoor unit support?

A single DVM S2 outdoor unit can connect up to 64 indoor units, reducing the amount of new equipment needed during a building retrofit.

3. How can I learn more about Samsung’s integrated solutions?

Reach out to our teams at bes.showroom@samsung.com to find out more or arrange an appointment to visit your local Samsung Business Experience Studio (BES) to experience Samsung’s integrated solutions – SmartThings Pro, Samsung VXT and Samsung Knox – working together across real business scenarios.

1 Conditions apply.
2 Over 10 different types of indoor units, ranging from 5,000 to 96,000 Btu/h.
3 https://www.iea.org/reports/the-future-of-cooling-in-southeast-asia
4 Based on internal testing with an AM080AXVGGH/EU outdoor unit connected to AM083NN4DBH1 and AM145NN4DBH1 indoor units with 25m of piping, using the cooling operation in Auto mode for 4 hours, with an external temperature of 30°C of and a set temperature of 22°C. Results may vary depending on the actual installation and usage conditions, such as the piping length, elevation and external temperature.

Samsung’s B2B Laundry Solutions: The Samsung B2B Washer (WF9100F), the Samsung B2B Dryer (DV9100F)

In regions like Southeast Asia which has a growing industrial sector that increasingly requires B2B laundry solutions, washing and drying machines that can handle large volumes quickly and reliably, and efficiently use every square meter of floor space matter the most. Business owners are on the lookout for efficient appliances and systems to manage operations, and seek solutions with capabilities that can deliver the reliability and performance they expect. 

Optimizing resource use and providing seamless and convenient maintenance support, Samsung’s new 30-inch washer and dryer are designed to meet diverse requirements across a range of business environments, including:

• Laundromats and self-service operators: Rising incomes, urbanization and more one-person and two-income households are driving demand for time-saving laundry services like laundromats.
• Hospitality and Medical Institutions: Large capacity machines can support hotels, resorts, hospitals and their laundry partners to process large volumes of sheets, towels and linens quickly, handling heavy daily demand in fewer cycles. 
• Other businesses with laundry requirements: Other operators such as beauty salons and spas benefit too, enjoying fast, reliable turnaround on linens and towels throughout the day without the need to engage outsource laundry services.

Samsung’s B2B Laundry solutions will be available across Southeast Asia and Oceania, starting in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, bringing Samsung’s expertise to laundry operators and other businesses in the region looking to upgrade their equipment and improve revenue models.

POWERFUL AND FAST PERFORMANCE

Built for businesses that handle large volumes of laundry every day, Samsung’s washer and dryer combine big capacity with shorter cycle times, so more laundry can be processed in fewer loads.

• Launder Larger Loads: The Samsung B2B Washer has a spacious drum with a large 18kg capacity, so a huge amount of laundry – even heavy items like blankets, curtains, and comforters – can fit into a single load. When using a Normal cycle, a load can be completed in just 36 minutes¹ while there are six cycles in total to pick from: Normal, Heavy Duty, Synthetics, Delicates, Clean Wash and Rinse+Spin.
• Clean Thoroughly with Bubble Wash: Bubble Wash dissolves and activates detergent to create rich bubbles that are rapidly absorbed deep into fabric, enabling powerful washing. A super-strong water shot then thoroughly rinses away stubborn stains and detergent residue.
• Faster Drying for more Time Savings: The Samsung B2B Dryer has a large 14kg capacity, and with a vent system, blankets, king-sized comforters and delicate fabrics can be quickly dried. It offers Normal, Heavy Duty, Synthetics and Delicates cycles, as well as 10- and 20-minute drying options.

ROBUST DESIGN FOR LONG-TERM DURABILITY

The washer and dryer are engineered for stable performance and long-term use even when processing heavy loads.

• Reliable Performance with Beltless Design: The Washer’s Direct Drive motor with Inverter technology is attached directly to the drum, making it efficient and stable. The beltless design helps enhance long-term durability and reliability. 
• VRT+ Reduces Vibration: VRT+ (Vibration Reduction Technology Plus) in the B2B Washer detects vibration using a Micro-Electro-Mechanical System (MEMS) sensor and reduces it with a ball balance system during washes², even at high spin speeds.
• Designed to Last: The Dryer’s drum is made of durable, heat-resistant stainless steel. Unlike coated and plastic drums, it won’t get chipped or scratched, for example by metal zippers, so the surface stays smooth and gentle on clothes. It also won’t rust or discolor over time.

SPACE-SAVING AND SECURE STACKABLE DESIGN

The washer and dryer are designed to fit a wide range of spaces, from narrow shops to full-scale laundromats, giving businesses the flexibility in how they lay out their laundry area.

• Stackable Design for Efficient Use of Floor Space: The B2B Dryer has a display kit at the bottom, so it can be stacked vertically on top of the Washer³ and stay securely in place. This frees up floor space and makes it possible to install multiple machines in a wide range of environments, including narrow spaces.
• Reversible Door for Flexible Layouts: The B2B Dryer’s Reversible Door can open from the left or right, allowing businesses to work around walls, doors and other fixture restrictions. When the washer and dryer are installed side by side, the doors can be installed to open in opposite directions for easy loading and unloading.
• Different Power Options for Varied Operational Needs: The Dryer is available in both gas and electric models⁴, providing enterprises with the option to pick a machine that best meets their requirements.   

CONVENIENT MANAGEMENT THAT BOOSTS REVENUE AND KEEPS MACHINES CLEAN

Built-in management features help business owners control earnings and keep machines in good condition with minimal effort.

• Convenient Operations for Business Owners: The Manager Mode enables easy customization of laundry settings like adjusting washing duration, water levels, and spinning time. 
• Easy Maintenance of Washer and Dryer: 
  • The Drum Clean cycle keeps the inside of the B2B Washer clean without detergent. It combines soaking, pulsating and high-speed spinning to eliminate up to 99.9% of certain bacteria⁵ from the drum, while an ultra-powerful water jet reduces grime around the door. 
  • The B2B Dryer’s vent sensor also monitors the air duct and notifies users when it needs cleaning, helping maintain consistent drying performance.

CASE STUDY

Samsung is strengthening its capabilities in the B2B sector and aims to meet diverse B2B demands by launching upgraded-capacity washing machine and dryer models, leveraging the expertise developed over decades in the design of small and medium-sized drum washers and dryers. Below are of B2B supply cases.

TiTi Laundry (Vietnam)

Samsung Electronics Vietnam in collaboration with WW Vietnam and TiTi Laundry officially opened TiTi Laundry store at 75 Street 79, Tan Hung Ward, Ho Chi Minh City, bringing industrial laundry solutions closer to customers and investors in Vietnam. The store is built as a 24/7 self-service laundry service, using a full set of Samsung washing machines and dryers. 

Washwell – Outsourced Laundry Solutions (Philippines) 

Samsung Philippines has equipped Washwell with laundry solutions to serve its hospitality clientele. Utilizing B2B laundry equipment from Samsung, Washwell manages employee uniforms and guests’ laundry for hotel brands including Ibis, Ascott, and Citadines in Manila. 

Residential development (Philippines) 

Samsung Philippines is working closely with a leading real estate developer to outfit a self-service laundry room for its residents in a four-tower, 2,000-unit condominium. The installation is expected to be completed by early 2027 with future plans for further expansion.

Workers’ dormitory (Singapore) 

In Singapore, Samsung has supported the installation of B2B washers in a dormitory, providing workers with convenient access to laundry solutions for clean clothing.

Further reading on Samsung’s B2B laundry solutions: 

• [Samsung Indonesia Newsroom] Looking for a Business Idea? The Laundry Business is a Continuously Growing Sector
• [Samsung Vietnam Newsroom] Samsung partners with WW Vietnam and TiTi Laundry to develop a self-service laundry store

1 Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load.

2 Based on internal testing. Compared to a Samsung conventional model without VRT+.

3 The top installation kit (SKK-BC) and display kit (SKK-CC1) are required.

4 Availability may vary by market

5 Eliminates up to 99.9% of bacteria (Pseudomonas Aeruginosa), removes up to 95% of the dirt from the rubber gasket. Results provided to and interpreted by Intertek.

Samsung Bespoke AI appliances work together through SmartThings to support comfort, food management and household care throughout the day.

Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. For instance, in addition to diet and fitness, our health can be affected by our quality of sleep and how much effort – both mental and physical – is spent on everyday household chores.

That makes the home an important part of the wider wellness picture. AI-powered solutions can change how we manage daily tasks – from refrigerators that suggest healthy recipes, to automated laundry cycles that can help reduce both mental and physical effort. These connected appliances are increasingly embraced by consumers, with sales of Samsung AI appliances rising by more than 30% from 2024 to 2025. With intelligent innovations that can seamlessly support everyday routines around rest, eating, and household care, living better can be made easier.

Creating a More Comfortable Resting Environment Through Intelligent Cooling

A good night’s sleep hinges on comfort to help us fall asleep and more importantly, stay asleep. Samsung’s WindFree AI Expert Split Type Air Conditioner is designed to make cooling feel gentler. With WindFree Cooling, air is dispersed through 23,000 micro air holes¹, helping to maintain a comfortable indoor environment without unpleasant cold drafts.

Getting quality rest is an important priority in the region, with 66% of respondents in a Samsung Health App survey² indicating that they are actively working on improving their sleep. During warm and humid nights common in the Philippines, the temperature that feels right at bedtime may not remain comfortable for the hours that follow as we go through different stages of the sleep cycle. With the WindFree AI Expert Split Type Air Conditioner, the cooling experience can be personalized when the air conditioner is connected to a compatible Galaxy Watch through SmartThings³.

When a connected wearable detects that the user has fallen asleep, WindFree Wearable Good Sleep mode can automatically activate WindFree cooling and adapt to body signals to make temperature adjustments.  This can help to reduce nighttime awakenings, enabling users to wake up feeling refreshed and rejuvenated⁴.

WindFree Wearable Good Sleep connects compatible Galaxy wearables and a Bespoke AI WindFree Air Conditioner through SmartThings to adjust cooling while the user sleeps.

Supporting Healthier Eating Habits Through Smarter Food Management

Planning healthier meals often starts with knowing what is already in the kitchen, what needs to be used first and what can be easily prepared. 

On supported Samsung refrigerators like the Bespoke AI Refrigerator Family Hub, users can keep track of what they already have and identify what they need.⁵ For example, you might be standing in the supermarket trying to remember if you have ingredients for that new healthy recipe you wanted to try for dinner today. With AI Food Manager, you can easily check a food list⁶ to see if you have what you need via the SmartThings app⁷ – no more guessing and ending up with items you don’t actually need.

Samsung Bespoke AI appliances work together through SmartThings to support comfort, food management and household care throughout the day.

And if you’re home and stuck with no ideas for what to cook, the AI Food Manager can make the decision for you, by recommending recipes based on what’s already available in your fridge. This reduces the mental load of meal prep and makes the process more efficient. What’s for Today is a new feature available on select models – depending on the user selection, the function can offer menu recommendations based on either a random suggestion or available refrigerator contents, turning the daily question of what to cook into a more engaging and gamified experience.  

In addition, side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances, allowing users to control appliances directly from the refrigerator display⁸. Supported by Bixby, verbal cues provide an additional hands-free way to interact with the refrigerator while cooking or preparing meals.

Side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances

The refrigerator’s role is not to decide what a healthy meal should look like for every household. Instead, it makes information readily accessible, enabling you to make easier decisions about what to eat.

Simplifying Laundry Routines for Greater Wellbeing

Living well at home is shaped not only by resting and eating well, but also by how well you can manage daily life. Laundry can involve a long chain of small tasks – from choosing settings and measuring detergent amounts, to keeping track of when the cycle ends and moving wet clothes for drying. Minimizing steps in this tiresome routine can help lighten the mental load of everyday household care, freeing up time for more rest or quality moments with loved ones. 

Samsung’s latest Bespoke AI laundry solutions are designed to make washing more convenient and effortless. AI Wash uses multiple sensors to detect load weight and five different fabric types⁹, automatically dispense the right amount of water and detergent, and continuously monitor soil levels during the wash cycle. If needed, it can also adjust detergent use and washing time accordingly to deliver efficient¹⁰ and thorough cleaning performance.

The Bespoke AI Laundry Combo brings washing and drying into one appliance. Clothes can move from washing to drying without being transferred between separate machines, reducing interruptions and adding yet another task to your day.

Meanwhile, the 7-inch Smart Screen offers a central view to check on your wash cycle and access controls, while the Bixby voice assistant supports conversational voice control.

Together, these features can help reduce the manual steps and lighten the mental load of managing your laundry.

The Bespoke AI Laundry Combo brings washing and drying into one appliance, while AI Wash helps optimize care for each supported load with less manual input.

Bringing Wellness Together Through a Connected Home Ecosystem

A truly connected home consists of more than just individual appliances. Through SmartThings, Samsung connects its Bespoke AI appliances and compatible devices in an integrated ecosystem, delivering seamless experiences across the home to help you easily live better. 

Try SmartThings here.

1. WindFree Cooling gently disperses air through 23,000 micro air holes across the front panel to help you stay cool without the unpleasant sensation of a strong cold draft.

2. Samsung Health App Survey Sep 2025, N=5,795, 7 markets: SG, MY, NZ, PH, TH, ID, VN

3. Pair your WindFree AI Expert Split Type Air Conditioner air conditioner with a Galaxy Watch via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep. Feature is available when linking a Samsung mobile device equipped with One UI version 4.0 or later, and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3.

4. Applies to 2026 models onwards. Download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimized for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment.

5. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. Recognition uses AI models that may be updated periodically to help improve performance.

6. The user may need to manually check and adjust the list to ensure its accuracy.

7. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account.

8. The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device.

9. Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.

10. Based on an AI-created algorithm and internal testing using the AI Wash cycle on an 2kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 2kg and under. Actual results may vary depending on individual use.

With our broad portfolio of integrated B2B solutions, Samsung is supporting the growth of businesses and building owners in the region by addressing their evolving operational needs across heating, ventilation and air conditioning (HVAC), home appliances, as well as smart management technologies. Equipped with a deep understanding of what our enterprise partners need and prioritize, we strive to deliver innovative technologies that can help reduce energy consumption and manage operating costs.    

The expansion of our enterprise sales for instance, already reflects the trust that we have earned from our customers – B2B sales in the region have increased by more than 20% year-on-year. 

Why HVAC Has Become a Growth Engine

Southeast Asia and Oceania’s building and construction sector is growing at a steady pace, whether it is building new smart cities and towns or rejuvenating old ones. Southeast Asia and Australia’s construction industry is forecasted to grow more than 5x faster¹ than the global rate in 2026. What’s particularly exciting is the region’s appetite for what’s next, from high-tech manufacturing plants to AI data centers that will define future economies. 

Every one of them needs cooling that is smarter, more efficient and more reliable than what came before. That’s why HVAC has become a key growth driver of our business – the B2B segment now makes up more than half of total HVAC sales, with the proportion almost doubling from five years ago – and we believe it’s only getting started. 

Our acquisition of FläktGroup brings us closer to that future by deepening our expertise in HVAC systems and enabling us to serve the most demanding environments, such as AI data centers where cooling and ventilation are critical to keep crucial systems and operations going.

Samsung is establishing a new FläktGroup HVAC production line at the Gwangju plant in Korea to support production of advanced cooling solutions for AI data centers

Here in this region, demand is rising across a diverse range of building types. In Vietnam, we’re supplying around 3,000 WindFree air-conditioning units to high-rise apartments as part of CapitaLand’s Sycamore development in Ho Chi Minh City, while more than 3,000 air-conditioning units will be installed in Starlake, a mixed-use complex in Hanoi.

In Thailand, we have rolled out HVAC systems across Thaiwatsadu’s retail stores which are also supported by SmartThings Pro to manage energy efficiency and simplify operational management. Additionally, 600 rooms in the 29 buildings of Sheraton Naiharn Hotel & Resort in Phuket will be outfitted with WindFree air-conditioning units. In Sydney, Australia, our cooling systems have been incorporated in residential projects such as Arncliffe Central and AURA by Aqualand.  

Whether it’s a beach resort, or a cutting-edge data center, our comprehensive portfolio means that there are always suitable cooling solutions for diverse needs.

Extending the Opportunity Beyond Cooling

HVAC is not the only category that businesses are paying attention to. Urbanization, changing lifestyles and growing demand for convenience are also driving adoption of suitable laundry solutions in B2B business sectors.

Building on decades of expertise in consumer appliances, we have expanded our laundry lineup for broader capacity choices to meet various B2B needs in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, with plans to bring our B2B laundry solutions to more markets in Southeast Asia and Oceania by the end of 2026.

TiTi Laundry amongst the first stores Samsung collaborated with to expand the automated laundry model in Vietnam.

TiTi Laundry in Ho Chi Minh City is one recent example. As one of the first partners that we collaborated with to expand the B2B laundry model in Vietnam, it is open around the clock, with machines that can be monitored and managed remotely. This business model allows connected appliances, such as Samsung’s B2B Laundry solutions, to create new business opportunities for operators, while making everyday life a little easier for the people they serve.

Building Smarter Business Environments

Together, these developments point to a broader change in how businesses are thinking about their physical spaces. Beyond standalone products, our customers increasingly want connected solutions that simplify management across an entire property, instead of having to look after individual systems.

This is taking shape at Granz Forest Park in Cebu, the Philippines, where we have partnered with real estate developer, DH Plus, to provide integrated operational solutions that combine AI-powered appliances, SmartThings Pro, and connected technologies within a single ecosystem, spanning residences, hotel and commercial facilities.

By offering technological expertise, an extensive suite of AI-powered appliances, and smart management platforms, Samsung is enabling businesses and building owners to construct and maintain spaces that are tailored to what users need, and opens new ways to optimize and expand their operations. Through integrated solutions that empower enterprises to optimize operations, reduce costs, and confidently scale up, we are shaping the future of buildings and properties in Southeast Asia and Oceania, supporting the region’s further growth and development.

1.SEA & Global: Construction Market Size, Trends & Forecast 2026-2030 | GlobalData
Australia: Australia Construction Market Size, Trend Analysis by Sector, Competitive Landscape and Forecast to 2030 (Q3 2026)

Samsung WindFree AI Comfort Air Conditioner Comfort Inverter

Designed to deliver the cooling you need, the Samsung WindFree AI Comfort Air Conditioner Comfort Inverter makes cooling faster, more intuitive, and more efficient—-ensuring your home is always ready to wrap you in relaxing comfort day after day.

Cools the Whole Room Faster

When you arrive home, waiting for your space to cool feels like it takes eternity. With the Samsung WindFree AI Comfort Air Conditioner Comfort Inverter, you get cooling relief in just minutes.

The unit combines powerful cooling with AI technology to create a comfortable environment throughout the room. Its AI-powered cooling analyzes indoor and outdoor temperature, humidity, and even room size to deliver the cooling needed based on your usage habits and preferences.  This helps you come home to a space that’s cooled according to your needs, without having to constantly adjust the settings yourself. 

AI Fast Cooling quickly fills your room with refreshing air by running at maximum fan speed. This helps lower the temperature in less time, so you can relax sooner. Once the space reaches a comfortable level through the 2-Way Auto Swing feature, cold air is distributed evenly, flowing up and down automatically to keep the room’s temperature consistent.

The unit comes in a range of capacities, from 1.0HP to 2.5HP, ensuring you’ll find one suited for any size of room, from cozy bedrooms to larger family spaces.

Keeps You Comfortable, More Efficiently

Comfort doesn’t have to mean higher spending on electricity. Samsung WindFree AI Comfort Air Conditioner Comfort Inverter helps you stay cool and refreshed without having to worry about power costs.

Powered by Samsung’s Digital Inverter Technology, the unit intelligently maintains your preferred temperature while operating more efficiently than conventional inverter models. This reduces the unit’s energy consumption without compromising on cooling performance.

The unit is also a fitting choice for environmentally conscious homes. It uses R32 refrigerant, which has zero Ozone Depletion Potential (ODP) and a lower Global Warning Potential (GWP) than commonly used refrigerants. This means you get to enjoy reliable cooling that won’t harm the environment.

Effortlessly Works Around Your Routine

Making sure your room is as cool as you like is easier than ever with the new Samsung air conditioner. Through SmartThings, you can easily control the unit through the app. Whether you’re switching the air conditioner on or off, adjusting the temperature, changing cooling modes, or fine-tuning the airflow, you can effortlessly do it all from your smartphone.

SmartThings Routines take convenience a step further as they automate the unit’s performance based on your habits and daily routines. When you set up the Welcome Home routine, the unit will automatically turn on as you arrive home. Meanwhile, Routine Temperature immediately starts cooling your room whenever it gets warmer than you prefer, without you having to press a single button.

For a more comfortable night’s rest, Good Sleep Mode automatically adjusts the temperature and humidity to maintain an optimal environment for your body while you sleep. It helps create the right conditions for a more restful night while using up to 36% less energy compared to conventional cooling mode.

Every Homecoming Gets Better with Samsung

Cool your home faster and more efficiently with the Samsung WindFree AI Comfort Air Conditioner Comfort Inverter,  making every day end with the unmatched feeling of coming home to comfort that’s ready for you.

Get extended warranty protection and certified expert services for your unit by adding the Samsung Care+ Premium, available exclusively on the Samsung Online Store or the Shop app.

Visit samsung.com/ph or any authorized dealer nationwide to learn more. 

There is always something about the final stretch of the year. The days bring more reasons to get together, plans to look forward to, and moments worth making time for. 

This is why Samsung Week 2026 is happening from October 12 to November 08, Samsung’s largest global promotion of the year, happening in over 60 countries. Part of its anniversary celebrations, this is also Samsung’s way of thanking loyal customers for their continued support.

Discover how Samsung’s latest AI-powered innovations can help you live smarter, enjoy everyday convenience, and get more from your next upgrade, with exclusive benefits on Samsung.com.

For workdays that don’t always happen at a desk

As work and life continue to move between home, office, and everywhere in between, Samsung’s latest devices make it easier to stay productive.

The Galaxy Z Fold8 Ultra makes multitasking more seamless with its expansive 8-inch main display and Multi Window, while the Galaxy Buds4 Pro helps users stay focused with active noise cancellation and clearer voice capture for calls and meetings. At home or in the office, the Smart Monitor further connects the experience through Multi Control, while AI Picture Optimizer automatically adjusts visuals for a more comfortable viewing experience.

For staying in motion, even when life gets busy

With more plans to look forward to this season, there are also more reasons to keep moving and make time for wellness. For those fitting fitness into their everyday routines, Samsung’s connected devices bring smarter tracking and insights to help turn every workout into more meaningful progress.

The Galaxy Watch Ultra2, paired with the Galaxy S26 Ultra and Galaxy Buds4 Pro, brings smarter tracking and insights to workouts. Its Trail Run Mode feature provides real-time elevation and cumulative ascent and descent, giving runners more context as they move through changing terrain. Meanwhile, Samsung Health on the Galaxy S26 Ultra brings together information such as heart rate, calories, and workout duration, alongside features like Fitness Index and Daily Cardio Load to help you better understand your activity and recovery.

For the kitchen that becomes the heart of the celebration

Few things bring Filipinos together quite like food. Whether preparing an everyday meal or getting ready for a holiday spread, Samsung’s Bespoke AI appliances bring intelligence into the kitchen to make cooking more intuitive.

The Bespoke AI Refrigerator uses AI Vision Inside to identify ingredients and help suggest recipes, while the Bespoke AI Oven uses AI Pro Cooking to recognize ingredients, optimize cooking settings, and monitor food as it cooks. With the Galaxy Z Fold8, users can also capture and share their creations through its 50MP camera and Dual Recording.

Make home your favorite place to unwind

After a day of getting things done, Samsung brings the same intelligence and connected experience into the moments spent relaxing at home.

The Micro RGB enhances the viewing experience through AI-powered picture optimization and Glare Free technology, while AI Gaming Optimizer adjusts settings based on the game genre. Paired with the Q-Series 11.1.4 inch Soundbar, it creates a more immersive entertainment experience. The Bespoke AI Laundry Combo, meanwhile, uses AI OptiWash to detect factors such as load weight, fabric type, and soil level to help optimize wash cycles.

More reasons to make a smarter upgrade

Your Samsung Week experience goes beyond choosing your next device. Enjoy more value and added benefits when you shop on Samsung.com. Make the most of your Samsung Rewards points with 1.5x the usual discount when you use them toward your purchase, including select accessories and digital content and services. You can also enjoy added flexibility and peace of mind with the Trade-in Program, Samsung Care+, flexible finance options, and free delivery.

Make your new Galaxy feel even more like yours with Samsung.com-exclusive colors, including the Galaxy Z Fold8 in Pistachio, Galaxy Z Fold8 in Green Shadow, and Galaxy Z Flip8 in Mint. And there’s more to enjoy beyond your new device. Get 60 days of Strava and iFIT with the Galaxy Watch9 or Galaxy Watch Ultra2, and six months of Google AI Pro with the latest Galaxy Z Series, Galaxy S26 FE, or Galaxy Tab S12 Series.

Whether you’re looking to upgrade your everyday setup, build a more connected home, or find technology that fits the way you live, Samsung Week 2026 gives you smarter ways to make your next upgrade count. From October 12 to November 8, explore the exclusive offers and exciting events of 2026 Samsung Week by visiting https://www.samsung.com/ph/offer/samsung-week

DTI Fair Trade Permit No. FTEB-264180, 261069, 258067 Series of 2026

MANILA, Philippines (September 25, 2026) – Better living at home is built with appliances performing reliably, helping you get more things done with less effort. Samsung brings this level of dependability to Filipino homes with its Bespoke AI appliances. 

Combining long-lasting performance with smart, intuitive technology, Samsung Bespoke AI appliances do the heavy lifting to make your everyday life simpler, smoother, and undeniably better—so you have one less thing to worry about.

Durability and AI Efficiency, Built to Last

When everyday home appliances perform consistently day after day, routines feel easier and you have one less thing to worry about. Samsung Bespoke AI delivers the same reliability and more, combining dependable performance with intuitive technology. This gives you appliances that understand you and your needs, making everyday tasks more convenient and efficient than ever. 

In the kitchen, the Bespoke AI Family Hub Side-by-Side Refrigerator serves as a reliable, intuitive companion, keeping food fresh with powerful All-Around Cooling and making meal planning and ingredient tracking easier with a built-in Family Hub screen. The refrigerator’s AI Inverter Compressor keeps it running at its best for as long as possible. Backed by a 10-year warranty, it uses AI algorithms to maintain stable cooling while also improving energy efficiency, giving you more reason to feel confident about the refrigerator’s long-term performance.

Laundry days feel lighter with the Bespoke AI Front Load Washer and Dryer. With its AI Wash and Dry feature, it tailors wash and dry cycles to fabric type, soil level, and load size. Instead of repeatedly figuring out which settings to use, you can count on the machine’s intuitive design to make wash days easier. Built with Samsung’s Digital Inverter Motor, the machine delivers a quiet, energy-efficient, and long-lasting performance.

For comfort you can depend on, the WindFree Wall-mount Air Conditioner Premium Plus leverages the power of AI to create a relaxing environment truly conducive to rest. Its AI Motion Wind learns your space and understands your habits to deliver cool air tailored to your comfort, while AI Energy Mode also helps reduce energy consumption. Moreover, its AI Digital Inverter Control maintains your preferred temperature while reducing energy use over time.

Samsung Bespoke AI appliances work quietly in the background to help homeowners feel confident their homes will run seamlessly for years. 

Built-In Tough Security for Total Peace of Mind

Most families count on their homes as safe havens, and as homes become more connected, keeping experiences secure is more crucial than ever. With Samsung Bespoke AI appliances, you can enjoy the convenience that smart home appliances bring with greater peace of mind through Knox Security.

Samsung’s tough security system provides multi-layered protection across compatible connected devices. Knox Matrix is designed to monitor security threats throughout the ecosystem, while Knox Vault adds a layer of protection by securing your sensitive data and information. This means having the convenience of checking your wash cycles from your smartphone or bringing your devices together through SmartThings is safer, with security built into the experience.

Reliable Performance Only Gets Better Each Year

A dependable appliance does more than meet your home’s needs; it consistently enhances daily life as your routines and technology evolve. To maintain a convenient, efficient experience at home, Samsung Bespoke AI appliances come with up to seven years of software updates. This ensures your premium home investments keep gaining the latest features, technologies, and security enhancements for years to come. 

For modern homeowners, this long-term software support translates to exceptional long-term value and absolute peace of mind. From introducing new, time-saving convenience to strengthening your home’s digital defenses, continuous updates keep your Bespoke AI appliances future-ready investments that make everyday living better year after year.

Maintenance and Management Made Easier 

Investing in Bespoke AI appliances means never having to stress about the unexpected. Samsung’s Home Appliance Remote Management (HRM) adds another layer of reliability by continuously monitoring your premium appliances to ensure optimal performance. This intelligent system enables proactive prediction and diagnosis, including fault detection and remote troubleshooting. It can also provide usage tips and help resolve certain issues remotely, reducing appliance downtime and preventing disruptions to your routines. 

With Samsung’s HRM, a potential performance issue can be resolved before it becomes a bigger problem for your home, without the hassle of scheduling service visits. This invisible layer of support keeps your home running smoothly each day.

Live Better Everyday with Samsung Bespoke AI

The most reliable appliances for your home are those that make life easier, giving you one less thing to worry about every day. Samsung Bespoke AI brings convenience, efficiency, and reliable performance to help you manage daily routines with less effort and greater peace of mind.

To know more about why Samsung Bespoke AI appliances make the perfect addition to your home, visit https://www.samsung.com/ph/home-appliances/why-samsung/.

For more information, visit https://news.samsung.com/ph/. 

MANILA, Philippines (September 22, 2026) – Samsung Electronics is bringing its vision of AI-powered connected living to Cebu as its line of home appliances, SmartThings ecosystem, and smart building technologies are set to be integrated into the premium mixed-use development, Granz Forest Park. Samsung aims to use the project as a springboard to expand its residential and building solutions business across Southeast Asia.

On September 17, Samsung inked an agreement with specialized real estate developer DH Plus. Under the agreement, Samsung is set to provide AI-powered appliances and integrated B2B operational solutions—including SmartThings Pro and b.IoT—for the Granz Forest Park development project in Cebu. DH Plus specializes in high-end residential, hotel, and resort developments in Korea and overseas and is responsible for the Granz Forest Park project.

“This partnership represents a meaningful example of introducing a customized, integrated AIoT-based operational solution spanning both residential and commercial spaces,” said Hwang Tae-hwan, Executive Vice President and Head of Samsung Electronics’ B2B Integrated Offering Center. “Building on this collaboration, we will actively participate in mixed-use development projects that utilize integrated B2B operational solutions across the Southeast Asian market.”

Scheduled for completion in 2030, Granz Forest Park will be a state-of-the-art premium mixed-use complex built around artificial intelligence of things (AIoT) technology. The approximately 66,000-square-meter site will feature three residential buildings, one hotel, and private villas. It will also include commercial facilities where visitors can experience K-beauty and K-food, the membership-based “Granz Club,” and an international school. A walking trail connecting the complex to a mangrove ecological park will provide residents and visitors with opportunities for relaxation and leisure in a natural setting.

Samsung Electronics will create customized AI Home environments in the complex’s residential facilities by integrating AI-powered appliances with SmartThings. The company will also introduce SmartThings Pro, its B2B connectivity and integrated control platform, to support the safe and efficient operation of the complex.

The residences and hotel will be equipped with a range of AI-powered appliances, including televisions, air conditioners, refrigerators, and washing machines. Residents and hotel guests will be able to access the AI Home services immediately after signing in to SmartThings once. Through SmartThings, they will also be able to control in-room devices from a single platform, making their living and accommodation experience more convenient.

Residential facility managers will be able to remotely monitor equipment conditions through SmartThings Pro. This will enable them to respond to issues quickly and operate the facilities efficiently while minimizing the need for on-site visits.

Samsung Electronics will also deploy its integrated building solution, b.IoT, to manage common areas such as community facilities and swimming pools, as well as infrastructure including hot-water and boiler systems. b.IoT is a solution that provides integrated control and management of heating, ventilation and air-conditioning, lighting, and electrical systems while using energy algorithms to improve a building’s energy efficiency.

The company plans to apply b.IoT to the commercial facilities, hotel, and international school as well, enhancing operational and management efficiency. Using digital twin technology, which creates a three-dimensional representation of an actual building, operators will be able to monitor the condition of major equipment and predict when maintenance will be required. An AI agent will also enable integrated monitoring and control of HVAC, lighting, electrical, and security systems.

MANILA, Philippines (September 7, 2026) – From sorting clothes by color and fabric type and figuring out the amount of detergent to use for each cycle, to drying each load, laundry days can take up a considerable amount of time and energy. Samsung is making the load feel lighter with its range of Bespoke AI washing machines and dryers.

Powered by Samsung’s Digital Inverter Technology, these laundry appliances are built to deliver efficient and reliable performance, while helping households use less energy and enjoy long-lasting durability.

Bigger Loads, Lighter Laundry Days

Washing bigger loads becomes more effortless with the Samsung Bespoke AI 19kg Ecobubble Top Load Washer. The machine is designed to take on massive loads of laundry and uses AI-powered technology to make washing more efficient, convenient, yet still gentle on any kind of fabric.

Instead of having to figure out every setting for every load, the washer does it all for you. Through AI Wash, the machine senses the weight and softness of the fabrics in each load and adjusts the process for a more thorough, yet gentle, wash cycle. The machine uses Ecobubble, turning detergent into bubbles that penetrate fabrics more quickly for more efficient washing.  On Super Speed, you can cut down your washing time and finish a wash cycle in just 31 minutes. The machine shoots powerful jets of water and accelerates the spin speed, ensuring your load gets powerfully cleaned while reducing water consumption. 

For families more mindful of energy consumption, AI Energy Mode helps you reduce the washer’s energy use by up to 20%. This means you can give your laundry the powerful wash it needs, without having to worry about added costs.

One Less Step with an All-in-One Partner

For households that want to simplify laundry even further, the Bespoke AI All-in-One Combo Washer and Dryer makes wash days more convenient by bringing washing and drying together in one appliance. With its 25kg washing and 15kg drying capacity, the machine can handle plenty of clothes in a single load, even larger items like beddings and linens. 

Caring for different kinds of laundry is easier to figure out with AI Wash & Dry as it optimizes your wash settings, water and detergent level, to suit your load. Whether it’s your family’s everyday clothes or a load of your household linens, the machine intelligently adapts, so you won’t have to figure out every setting yourself. To make the laundry process even more intuitive, the Flex Auto Dispense System automatically dispenses the appropriate amount of detergent and softener. Plus, the machine uses Samsung’s advanced Heatpump Drying technology to recycle and reheat hot air while removing moisture from your laundry, reducing drying time and energy use. 

The machine comes with a 7-inch AI Home LCD display, which serves as an intuitive control center during laundry days that suggests cycles based on your usage habits and seasonal needs. 

With SmartThings connectivity, the washing machine becomes a convenient hub for connected devices. Wash days are even easier to manage through the app, allowing you to monitor and manage laundry from your smartphone even while you’re busy with work, preparing dinner, or running errands. The app also lets you check the status and remaining time of a cycle and be notified once it’s finished, so you won’t have to constantly go and check the machine yourself. You can also set Delay Start on the app, to make sure your wash cycles fit your daily routines. 

Take the Weight Out of Wash Day with Samsung Bespoke AI

Make every part of your laundry day routine lighter with exclusive offers on Samsung Bespoke AI washers and dryers. Save up to PHP 20,000 when you shop the Samsung washing machine for your household on the Samsung Online Store. This exclusive offer is available until September 30, 2026 only.

To know more, visit samsung.com/ph  or any authorized dealer nationwide.

DTI Fair Trade Permit No. FTEB-261556 Series of 2026