PHILIPPINES – May 19, 2026 – Mark your calendars for the highly anticipated Samsung LazMall Super Brand Day on May 21. Returning for its ninth edition, the annual online sales event will present Samsung’s latest innovations at unbeatable prices for one day only. This year’s theme, “Dream Deals”, spotlights exceptional value across Samsung’s ecosystem of mobile devices, home appliances, TVs and displays – bringing premium innovations to consumers across Southeast Asia.

Held in partnership with Lazada, the leading eCommerce platform in Southeast Asia, the Samsung x Lazada Super Brand Day invites shoppers across the region to enjoy exclusive promotions and limited-time offers on some of Samsung’s most sought-after products.

The Super Brand Day will include Samsung’s most intuitive Galaxy AI phone yet, the Galaxy S26 series, designed to elevate everyday mobile use with its powerful performance, industry-leading camera systems, and advanced AI features. For an enhanced audio experience, the Galaxy Buds4 series complements the device with seamless connectivity.

Shoppers looking to upgrade their viewing experiences at home can explore Samsung’s premium display innovations, including the Mini LED M70H AI Smart TV lineup, which delivers exceptional color, clarity and intelligent picture processing capabilities. For all your productivity, entertainment and gaming needs, check out Samsung’s latest range of immersive displays, such as OLED, QLED, and Crystal UHD TVs, as well as Odyssey QLED Gaming Monitors. 

Homeowners can also look forward to doing less and living more with Samsung’s range of AI-powered digital appliances, which offer smarter and more intuitive living, with the Bespoke AI Refrigerators, AI Ecobubble Washer-Dryers, and Windfree Air Conditioners designed to simplify everyday routines at home.

Chang Soo Park, Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are thrilled to partner with Lazada once again to bring Samsung’s latest innovations closer to consumers across Southeast Asia. Whether upgrading everyday essentials or enhancing a home setup, this year’s ‘Dream Deals’ event makes our premium innovations more accessible than ever with offers that are not to be missed.”

Highlights of Samsung Super Brand Day in PH include:

• Up to 50% OFF on select Galaxy devices
• Up to 40% OFF on select TVs, Sound devices, and Monitors
• Up to 45% OFF on select Digital appliances

For more information, visit http://spr.ly/Samsung-LZD-SBD. Shoppers can also download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today.

May is that in-between moment where summer lingers but back-to-school knocks; it marks the beginning of the countdown to June and the shift from slow summer days back into productivity mode. As families, students, and young professionals start gearing up for the new academic season, Samsung makes upgrading easier from the start with flexible 0% installment offers for up to 24 to 36 months across the latest Galaxy Tab A and Tab S series, plus trade-in deals that help make every upgrade more worthwhile, making it easier to get set for the new school year.

Built for note-taking, multi-tasking, and everything in between, they are ready to make the return to school a return to momentum. Because a new school year is not just about going back, it is about leveling up. And with exclusive Samsung Back-to-School offers running until June 30, 2026, now is the perfect time to get ahead before the rush begins.

A Fun and Smarter Way to Learn with Galaxy Tab A series

For parents preparing their kids for a new school year, finding the right balance between learning, play, and safety matters most. And now, getting there feels more seamless than ever. The Galaxy Tab A11, Galaxy A11+, and Galaxy A11+ Kids Edition are exclusively available for as low as ₱307.92/month for 24 months at 0% interest via credit card installment, plus trade-in savings and a Book Cover for only ₱600 SRP, making it easier for parents to start the school year right.

For worry-free use, the Galaxy Tab A11+ Kids Edition offers a safe, curated space built just for children, complete with a protective Kids Cover, Touch Pen, and Tethering String for added security. The Galaxy Tab A11 series is designed to support that balance, making everyday learning more engaging for kids, while giving parents peace of mind. 

With Google Gemini Live, the Galaxy Tab A11 series makes learning feel more interactive and intuitive. Just long-press the side button to share their screen or camera view for real-time assistance through natural, free-flowing conversations. Powered by up to 4GB of memory and 64GB of storage, it is perfect for parents, too! It handles your work emails and even personal schedules. The long-lasting 7,040mAh battery keeps up with the day’s hustle, while 25W Super Fast Charging gets you back in action in no time.

Power Up Anywhere with the Galaxy Tab S10 Lite and Galaxy Tab S10 FE

From lecture halls to first jobs, the Galaxy Tab S10 Lite is built for goal-getters. It’s made even more within reach with flexible 0% installment plans for as low as ₱524.72 monthly for 36 months via credit card, plus trade-in deals that help you get more value from every upgrade. For those who like everything, everywhere, all at once, the Galaxy Tab S10 FE and FE+ are available starting at ₱699.72 monthly for 36 months under flexible 0% installment options, making powerful multitasking feel more accessible for everyday productivity. You can also complete your setup with a Keyboard add-on for just ₱2,000 to turn your tablet into a more seamless workspace.

The Galaxy Tab S10 Lite’s vibrant display with Vision Booster keeps things clear indoors or outdoors, while the in-box S Pen makes it easy to capture ideas the moment they strike. With Samsung Notes features like Handwriting Help, staying organized feels less like work and more like flow. For the Galaxy Tab S10 FE and FE+, multitasking feels effortless. Run notes, edits, and creative apps side by side with Multi Active Window, whether you are sketching on Clip Studio Paint or editing on LumaFusion, your workflow stays smooth, not scattered.

Be Limitless with the Galaxy Tab S11 Series

For those always between pitches, projects, and passion work, the Galaxy Tab S11 series moves with a lifestyle built on momentum, now within easier reach through flexible 0% installment plans for as low as ₱1,394.17 monthly over 36 months, supported by trade-in savings that make upgrading feel more considered. Sleek, ultra-thin, and built for movement, it slips easily from cafe brainstorming sessions to late-night edits without missing a beat. 

Bundled with a free keyboard, it transforms into a desktop-like workstation, while upgraded Samsung DeX Extended Mode enables dual-screen multitasking that keeps your ideas and execution flowing side by side. Powered by One UI 8 with Galaxy AI, it works like a creative co-pilot, helping translate, organize ideas, refine visuals, and stay in flow with ease. Backed by a powerful 3nm processor, it delivers the speed and efficiency built for modern productivity. 

The Galaxy Tab S series gives you the academic and professional edge with a Book Cover Keyboard Slim (AI Hotkey), an in-box S-Pen, bundled with a one-year Microsoft 365 subscription to keep you ahead of the curve until June 30, 2026.

Even better, the savings stack up. For the Galaxy Tab S11 and Galaxy Tab S10 FE series, enjoy nationwide offers at Samsung Authorized Stores: up to 11% off with EastWest, 10% off via UnionBank or PNB, plus exclusive discounts from HSBC, Chinabank, and BPI. You can also get a free first-month installment for PNB cardholders at select locations. It is not just about gearing up for a busy season. It is about owning it with smarter tech and smarter deals.

Unbox a Smarter Season Ahead with Galaxy Tab A to S

Own your fresh start ahead, because this season is built for better beginnings. From family-ready Galaxy Tab A11, A11+, and A11+ Kids Edition to the productivity-packed Galaxy Tab S10 Lite and Galaxy Tab S10 FE series, and the powerhouse Galaxy Tab S11 and Galaxy Tab S11 Ultra, there is a Galaxy Tab for every kind of learner, creator, and goal-setter.

Don’t miss these exclusive deals and make the busy year ahead your most productive yet.

DTI Fair Trade Permit No. FTEB-253386, 251565, 254449 Series of 2026

Vasovagal syncope occurs when a person’s heart rate and blood pressure drop abruptly due to factors like excessive stress, leading to a temporary loss of consciousness. While the fainting spell itself is typically not life-threatening, sudden falls can cause severe secondary injuries like fractures or concussions, making early prediction critically important for prevention.

“Up to 40% of people experience vasovagal syncope over their lifetime, with one-third experiencing recurrent episodes,” said Professor Junhwan Cho of the Department of Cardiology at Chung-Ang University Gwangmyeong Hospital. “An early warning could give patients advance time to get into a safe position or call for help, which would dramatically reduce the incidence of secondary injuries.”

The joint research team, led by Professor Cho, conducted evaluations on 132 patients with suspected VVS symptoms during induced fainting tests. Using a Galaxy Watch equipped with a photoplethysmography (PPG) sensor, the team analyzed the watch’s heart rate variability (HRV) data with an AI algorithm. The model successfully predicted impending fainting episodes up to five minutes in advance with 84.6 percent accuracy, at a clinically meaningful sensitivity of 90 percent and a specificity of 64 percent.

“This study is an example of how wearable technology can help shift healthcare from being designed for ‘post-care’ to a model of ‘preventive care,’” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “We are committed to driving technological innovation that empowers our users to lead healthier everyday lives.”

The research findings were published in Volume 7, Issue 4 of “European Heart Journal – Digital Health,” a leading medical journal and they represent the world’s first study to successfully demonstrate the potential for a commercial smartwatch to provide early prediction of syncope.

Samsung plans to further advance the health monitoring capabilities of its wearable portfolio and expand collaboration with leading medical institutions. Through these efforts, the company aims to lead the digital health industry and accelerate the implementation of personalized, preventive health solutions.

For more information on the latest Galaxy Watches, visit

Galaxy Watch8: https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch8-40mm-silver-bluetooth-sm-l320nzsaasa/buy/

Galaxy Watch8 Classic:

https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch8-classic-46mm-black-bluetooth-sm-l500nzkaasa/buy/

For more info, visit Samsung Philippines Newsroom or Samsung.com.

We’ve all been there—waiting for the perfect moment to launch a new project, embark on a dream trip, or finally commit to that side hustle. Consider this the sign you’ve been waiting for.

Samsung offers exclusive deals across its flagship lineup including the Galaxy S25 and S26 Series, Galaxy Z Fold7 and Galaxy Z Flip7, specifically engineered to power your prime era – a more inspired version of yourself, using intuitive Galaxy AI as the spark that pushes you to be more.

Life doesn’t get less busy, but you can get better at handling it. This year, the ‘Leveled Up You’ is about finding a better rhythm. Instead of feeling buried under a mounting to-do list, you’re using the right devices to stay a step ahead and keep your career goals in check while still leaving space for the travel and little things that actually get you excited.

Upgrade the Way You Handle the Hustle

For the students and professionals rewriting the rules of productivity, the Galaxy S26 Series—including the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra—and the Galaxy S25 Series—featuring the Galaxy S25, Galaxy S25+, Galaxy S25 Ultra, and the versatile Galaxy S25 FE—is the gateway to getting things done, faster. Imagine sitting in during a lecture or a marathon meeting and never worrying about the clutter of information.

With Note Assist, Galaxy AI neatly tidies up your handwritten notes and generates simple summaries, while Transcript Assist works behind the scenes converting audio into perfectly structured text. When inspiration strikes, you can engage in a natural dialogue with Gemini Live to brainstorm your next project, while Now Nudge anticipates your schedule before you even check the clock. Even the simplest curiosity is satisfied instantly with Circle to Search, allowing you to identify anything on your screen without ever breaking your flow.

Living Your Best Life, Powered by Galaxy AI

The journey doesn’t stop at the office door. For the creators and explorers, the Galaxy Z Fold7 and Galaxy Z Flip7 shows what it means to document a life well-lived. The Galaxy Z Fold7 transforms from a sleek, pocketable device into an expansive tablet-sized canvas, allowing you to master the art of multitasking, like editing a travel vlog while simultaneously checking flight updates. Meanwhile, the Galaxy Z Flip7 offers a very compact, hands-free phone that features a large, functional cover screen that lets you capture the moment even without unfolding.

The “Levelled-Up You” doesn’t just take photos; you capture cinematic stories. With Nightography Video, the darkness of a dimly lit dinner becomes a vivid memory. If a shot isn’t quite perfect, Photo Assist allows you to edit reality itself, moving subjects or filling backgrounds with a single tap. On the expansive screen of the Fold, you master the art of multi-tasking, editing a travel vlog while simultaneously checking flight updates and chatting with friends. All the while, the advanced industry first Privacy Display in the Galaxy S26 Ultra ensures that your creative process and personal data remain for your eyes only.

With a Galaxy device in your hand, the goals that once felt miles away suddenly feel like they are right in front of you. You’ve been waiting for a sign to change the way you work, play, and create. This is it. The era of the “Levelled-Up You” has officially begun, and your new favorite device is ready to lead the way.

The Sign You Needed? Just Right Here.

Upgrading your lifestyle has never been easier! Catch this exclusive lineup of promotions across all flagship devices, from the cutting-edge Galaxy S25 and S26 series to the stylish and compact Galaxy Z Series. These exclusive deals are the final piece of the puzzle, ensuring that the most powerful tools on the planet are within your grasp.

For those looking to trade in the old for the new, the S25 Family Trade-In offers up to 47% off, while the Galaxy S25 FE comes with a massive free double storage upgrade and additional discounts worth up to ₱16,000 off. Fans of the foldable revolution can secure up to ₱6,000 off the Galaxy Z Fold7 or Z Flip7 at Samsung Authorized Stores, or opt for the Family Trade-In to enjoy up to 46% off the Galaxy Z Fold7. To make the upgrade even more seamless, credit card holders can enjoy up to 12% off with 0% installment plans for up to 24 months through participating channels until June 30, 2026.

For more information, visit samsung.com.ph or Samsung Philippines Newsroom.

In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While theAPV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct color style to the footage.

Cine LUT makes professional-level color grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring the feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colorist studio behind globally recognized productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

▲ (From left) Taesik Eom, Bomi Kim and Sugon Baek

Q. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that transforms one set of colors into a desired look. Unlike conventional filters that simply overlay color, Cine LUT reinterprets Samsung Log¹ footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimized for Log video. By leveraging its wide gradation,² the feature precisely reconstructs color and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

▲ Comparison of Log footage in standard settings and with the Thriller LUT and Blockbuster LUT

▲ Comparison of Log footage in standard settings and with the Coming-of-age LUT and Romance LUT

Q. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, color grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

▲ (From left) Bomi Kim of the Reality Media Lab at Samsung Research and Sugon Baek of the Camera Image Quality R&D Group at MX Business

Q. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colors into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s color direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

▲ Taesik Eom, CEO of U5K Imageworks

Q. What challenges did you face during development?

Kim: We needed a large dataset to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of color.

Baek: Maintaining consistent, undistorted color in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

Q. What was the key consideration in creating looks optimized for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analyzed each frame and validated performance using tools like color charts, gray balance and vector scopes.

Q. Why were these four styles chosen for the Galaxy S26 series?

Baek: We analyzed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each color palette was designed to give everyday scenes an instant cinematic look.

Q. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

 

Kim:As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

 

▲ Baek, Eom and Kim watch a video with Cine LUT applied.

 

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, the feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

 

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

Samsung is expanding the One UI 8.5 rollout to more devices, bringing the latest Galaxy AI features across the Samsung Galaxy ecosystem.¹The update focuses on enhancing communication and creative experiences on Galaxy mobile phones and tablets, including the Galaxy S25 series, Galaxy S25 FE, Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold7 and Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6, Galaxy Tab S11 series and Galaxy Tab S10 series.

One UI 8.5 will begin rolling out in Korea starting May 6,²with additional regions to follow.

Samsung has launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shone during its red-carpet moment at the global premiere for The Devil Wears Prada 2. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op to capture their memorable looks as seen below.

Galaxy S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favourite Galaxy S26 Series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like with Google to Search on the Galaxy S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 Series is the right fit for you? Visit samsung.com and get ready for The Devil Wears Prada 2, in Philippine theatres 29 April.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

Audio Eraser¹on Galaxy devices reduces unnecessary noise in videos and amplifies desired sounds, enabling a more immersive viewing experience. First introduced for editing saved content on the Galaxy S25 series, the feature has evolved significantly over the generations. Audio Eraser expanded to support playback adjustments within native apps — such as Gallery and Voice Recorder — on Galaxy Z Fold7 and Z Flip7.

Now, with the Galaxy S26 series,²it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix It Later To Filter It Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimization across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralizing distracting background noise.

The video below shows how the Galaxy S26 series keeps the sounds you want to hear clear, even in noisy environments.

▲ Comparison of interview audio before and after using Audio Eraser on the Galaxy S26 series

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

 

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear crystal-clear dialogue in the video.

 

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

 

 

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalized and comfortable listening experience with the Galaxy S26 series.

 

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Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence¹ — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages² — making it easier to review meetings, revisit lectures or organize recorded calls.

 Voice Transcription

Circle to Search with Google,³ a Galaxy fan favorite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select⁴ suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

AI Select

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

Multi-Window Drag & Drop

The enhanced Object Eraser⁵ removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

Object Eraser

Camera: Clearer Shots From Day to Night

Photography remains central to the Galaxy A series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

(From top to bottom) Photos taken at 1x and 0.6x zoom on Galaxy A57 5G

Both models feature a triple rear camera system for greater versatility. A 5 MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12 MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

Detailed close-ups taken with Galaxy A57 5G

Nightography⁶ has been enhanced to produce brighter, sharper images in low light with more natural color. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

(From top to bottom) Night scene in Seoul with Nightography on Galaxy A57 5G and resulting image

Design: Slim, Light and Refined

The new Galaxy A series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

Galaxy A57 5G is lightweight and sleek.

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

Galaxy A57 5G has narrower bezels for a more immersive viewing experience.

Both models are available in two light and two dark color options. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,⁷ while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.⁸ A premium metal frame of Galaxy A57 5G completes the design, balancing durability and aesthetics.

(From top to bottom) Galaxy A57 5G and Galaxy A37 5G in different colors

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.⁹ A 13% larger vapor chamber¹⁰ helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery¹¹ supports up to two days of use¹² on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

¹ Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.
² Translation into multiple languages is possible, but only one language can be translated at a time.
³ Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.
⁴ Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.
⁵ Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.
⁶ Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.
⁷ Color and model availability may vary depending on country, region or carrier.
⁸ Color and model availability may vary depending on country, region or carrier.
⁹ Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.
¹⁰ Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.
¹¹ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.
¹² Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

Embrace every possibility this summer with Galaxy AI. From April 1 to 30, enjoy exclusive deals on the Galaxy S25 Ultra, Galaxy S25, and Galaxy S25 FE  to make the most out of this sunny season. Catch this experience that is more intuitive to understanding your patterns—from your location to your daily behavior— Galaxy AI proactively anticipates your needs with natural, smarter responses. It is like having your travel buddy, keeping your plans on track, every fit on-point, and every memory stays as vivid as the moment it happened.

Summer Mode Unlocked with the Galaxy AI 

The perfect summer starts with the perfect look. Use Photo Assist to curate your aesthetic before heading out; snap a fit-check, and let Generative Edit seamlessly clean up the frame or move objects to match your vibe. From golden hour to midnight tides, Nightography Video ensures your beachside shots remain crisp, letting you own the night and keep the memories on loop, exactly how it felt. 

When you’re ready to explore, Gemini Live on the Galaxy S25 and S26 series helps you discover hidden gems and local eats completely hands-free. It’s about staying in the moment while keeping everything under control. Now Nudge acts as your proactive assistant, gently reminding you to re-apply SPF or alerting you to flight updates while you’re still enjoying the view. To wrap it all together, start each day with intention using Now Brief, which provides real-time insights on your sleep, weather, and schedule for a truly nice and slow morning.

Own Your Moment, Your Wellness and Security with Galaxy AI
From stadium concerts to beach parties, even at the farthest seat in the audience, there are truly #NoBadSeats when the story is in your hands. Autoframe and Super Steady on the Galaxy S26 Ultra bridge the gap to the stage, using Galaxy AI to intuitively reduce noise and smooth out movement for professional-grade footage every time.

Ensure that you have the energy for all the fun with Samsung Health. It leverages Galaxy AI to provide an Energy Score, letting you know whether to tackle a sunrise hike or enjoy a restorative “chill day” by the pool. For spontaneous inspiration, the Galaxy Z Fold7 and Z Flip7 feature Sketch to Image, turning simple doodles into summer art in seconds. When you’re out in the bustle, Audio Eraser keeps your voice the focus by stripping away background noise. And when it’s time to edit your travel dump in a crowded lounge, the first-ever Privacy Display on the Galaxy S26 series ensures your screen—and your memories remain for your eyes only. 

Samsung makes it easier with its exclusive Summer deals available from April 1 to April 30, 2026. Explore the Galaxy AI Experience with ₱5,000 Off the Galaxy S25 Ultra (256GB) plus 0% installment for up to 24 months, or bring home the Galaxy S25 (256GB) with ₱3,000 Off. It’s worth it with extra savings through our S25 FE LSV+ Token Promo, where you can upgrade to 512GB for free when you get the Galaxy S25 FE to ensure you never have to delete a single summer memory. You can also level up to the newest AI phone for less and get the GalaxyS26 Series with up to 45% off when you trade in your current phone.

From the cutting-edge Galaxy S25 and S26 Series to the ultimate Galaxy Z Fold7 and Z Flip7—your ultimate summer starts here. It’s time to own the season. With Galaxy AI, the best is yet to come this summer time. Visit news.samsung.com/ph for more information and updates

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