Samsung Electronics today announced that it hosted the #PlayGalaxy Cup World Final from Aug. 27-28, and that the final was held at the company’s booth as part of its larger exhibition at Gamescom 2026, held at Koelnmesse in Cologne, Germany, from Aug. 26-30.

The #PlayGalaxy Cup is a global mobile gaming tournament designed to showcase the powerful gaming performance of Galaxy smartphones. This year marked the first time the competition was held as a full-season league, with regional qualifiers leading up to the World Final.

“This year was the first time the #PlayGalaxy Cup was held as a full season tournament, and we’ve witnessed thrilling competition from start to finish,” said David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics. “Samsung is thrilled to have brought gamers from all over the world together to experience the powerful performance of Galaxy S26 Ultra.”

The regional qualifiers were held across five regions — North America, Southwest Asia, Southeast Asia, Latin America, and Europe — with 32 teams from 17 countries competing for a place in the final stage. The top two teams from each region advanced, bringing a total of 10 teams from nine countries to the World Final at Gamescom.

After proving their skills through the regional qualifiers, the finalists then competed over two days for the championship.

▲ Players compete at the #PlayGalaxy Cup World Final during Gamescom 2026.

All players at the World Final competed on Galaxy S26 Ultra, whose powerful processing performance and optimized thermal management enabled high-intensity matches through stable, immersive gameplay.

▲ Streamer Ludwig hosts the #PlayGalaxy Cup World Final at Samsung’s Gamescom 2026 booth.

 

The final was won by Malaysian team and was livestreamed worldwide on YouTube through streamer Ludwig’s channel, drawing a total of 12.1M views.

 

▲ The Malaysian team celebrates its victory at the #PlayGalaxy Cup World Final. (From left) San Gaming, VRT1CAA, ADIKBOY, and ACAD

 

In addition to the #PlayGalaxy Cup World Final, Samsung operated a dedicated Galaxy experience zone at the venue, where visitors could get hands-on experience with Galaxy S26 Ultra, Galaxy Z Fold8, and Galaxy Z Fold8 Ultra.

 

Through partnerships with HoYoverse, TiMi Studio, and Gameloft, visitors to Samsung’s booth were also able to experience a variety of popular game titles across Galaxy devices.

If you’ve been waiting for the right moment to experience Galaxy S, THIS IS IT. The newly launched Galaxy S26 FE offers the premium flagship experience you’ve been holding out for now more accessible than ever, with exclusive deals available for those ready to make the switch and finally upgrade to the mobile experience you deserve.

Avail the introductory discount until November 30 and get ₱7,000 off for 512GB, ₱5,000 off for 256GB, and ₱4,000 off for 128GB. You can also avail up to 15% off for up to 36 months via select bank partners, and up to ₱6,000 guaranteed savings when you trade-in your old devices.  

No credit card? No problem. GalaxyS26 FE is available via Home Credit with up to P14,000 off until October 31.

With all the best things from the Galaxy S26 series, the Galaxy S26 FE is the gateway to the premium Galaxy experience — made for the way you live and create, so you can get more out of every day.

Welcome to Galaxy S

What sets the Galaxy S experience apart is its premium and intelligent camera capabilities that make capturing special moments easier in high quality, an experience that the Galaxy S26 FE delivers from hardware to features, powered by Galaxy AI.

The Galaxy S26 FE features an enhanced triple rear camera with advanced image processing, including a 50MP Wide Camera and 8MP Telephoto Camera that supports 3x Optical Zoom. It also has enhanced Nightography that captures bright, clear shots in low light while preserving every detail, ensuring your best moments never get lost in the dark.

First introduced in the latest Galaxy Z series, it finally brings My FanCam to Galaxy S — a feature that intelligently tracks a selected person, reframing video as the scene moves, for less need for manual editing. There’s also Super Steady with Horizontal Lock, which made waves in the market when it was launched with the Galaxy S26 series, as it lets you capture level, smooth footage while filming fast-moving activities like sports, travel, and everyday adventures.

Meanwhile, the enhanced Photo Assist can elevate any photo, even after the moment has passed — adding, changing, or restoring elements using natural language prompts, with an edit history you can review step by step and revise or undo along the way.

Your Tool to Life-Maxxing

The Galaxy S26 FE is built to keep up with you, no matter how packed your day gets, with a long-lasting 4,900mAh battery that allows you to reach up to 69% charge in around 30 minutes with the 45W adapter.

Powered by the latest One UI 9, the enhanced Now Brief features customizable briefing cards like weather and wellness insights that you can create using a single prompt while Now Nudge has expanded to select third-party apps and notifications providing users with relevant insights all throughout the day.

And when it’s time to upgrade, Smart Switch makes the transition seamless, transferring your data, photos, apps, and settings from your old device in just a few taps — so you can pick up right where you left off and continue your life-maxxing, with no stress, no lost files, and no starting from scratch.

Galaxy S26 FE is now available in Samsung Experience Stores nationwide, and in Samsung.com/ph by September 11 in three colors: Blueberry, Graphite and Pistachio.

For more information on Galaxy S26 FE, please visit  https://www.samsung.com/ph/smartphones/galaxy-s/galaxy-s26-fe-pistachio-128gb-sm-s741blgbphl/ 

Terms and conditions apply.

*Per DTI Fair Trade Permit No. FTEB-265742 Series of 2026

*Per DTI Fair Trade Permit No. FTEB-265761 Series of 2026

“Galaxy S26 FE is purposefully designed to deliver the signature strengths of the Galaxy S series, ensuring that every feature makes a meaningful difference in users’ daily lives,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Packed with beloved Galaxy camera and AI experiences, backed by the latest One UI 9, Galaxy S26 FE comes to life as an ideal choice for those who know exactly what matters most to them.”

Sharper Capture, Effortless Editing

Galaxy S26 FE delivers a more capable camera experience^[1] from capture to edit, with an enhanced triple rear camera and advanced image processing that help users capture and refine the moments that matter — whether shooting still scenes or fast-moving action.

• My FanCam,^[2] first introduced on the latest Galaxy foldables, is now available on Galaxy S26 FE. It automatically tracks a selected person and keeps them centered, intelligently reframing video as the scene moves, so users can turn dynamic moments into social-ready content with less manual editing.
• For video, Super Steady^[3] with Horizontal Lock — a favorite among Galaxy S26 users — helps capture smoother, more level footage while filming fast-moving activities, travel moments and everyday scenes on the go.
• Galaxy S26 FE supports 3x optical zoom, giving users more confidence when shooting from a distance. For selfies, an enhanced 12 MP front camera^[4] captures more in every frame, making group shots easier to take.
• Nightography a signature of the Galaxy S series, helps users capture bright and clear shots in low light, with detail preserved even in the most challenging scenes. ^[5],
• Even after the moment has passed, Photo Assist^[6] makes it easier to refine images using natural language prompts – turning day into night, adding new elements or restoring missing parts. Plus, edits can be reviewed step by step and revised or undone along the way.
• With Gemini Omni^[7], users can easily create and edit videos clips based on photo and videos from their Gallery, turning them into polished, ready-to-share videos.

AI Experiences, Always One Step Ahead

Powered by the latest One UI 9, Galaxy S26 FE brings a range of intuitive, context-aware Galaxy AI^[8] experiences that make daily life easier by adapting to users’ routines to keep them informed and organized. It also handles everyday tasks faster and more seamlessly on user’s behalf.

• Updated Now Brief,^[9] first introduced on the Galaxy S25 series, is even more personalized through customizable briefing cards like weather and wellness insights. Users can now create their own cards with a simple prompt, making Now Brief more relevant throughout the day.
• Now Nudge^[10] is expanded to select third-party apps and notifications, surfacing timely, relevant suggestions across more of the day — helping users turn insights into action and manage everyday routines with less friction.
• Circle to Search with Google^[11] now allows users to search for multiple items in an image at once, making it easier to identify products, places, objects and more in a single step.

Built to Keep Up Throughout the Day

Galaxy S26 FE brings meaningful upgrades to the everyday essentials users rely on most — including a long-lasting battery and a bright display built for work, entertainment and creativity from morning to night.

• A long-lasting 4,900 mAh battery^[12] keeps users going while maintaining the slim and refined design of the Galaxy S26 lineup. Users can reach up to 69% charge in around 30 minutes with the 45 W adapter,^[13] powering up quickly to stay connected for longer.
• A 6.7-inch^[14] AMOLED display with up to 120 Hz refresh rate provides smooth, immersive visuals with brightness, resolution and clarity for streaming, gaming, browsing and creative work.

Users choosing Galaxy S26 FE as their next device will feel the power of the Galaxy experience from day one. An improved Smart Switch helps users get set up more easily, making the move to Galaxy feel like a warm welcome. Meanwhile, long-term software updates and Samsung Care+ provide added confidence over time.

• Upgraded Smart Switch^[15] makes moving to Galaxy easier than ever. Whether switching from an Android or iOS device, users can scan a QR code to wirelessly transfer data – from passwords and passkeys to call history, accessibility settings and eSIM data — with no extra apps and less setup time.
• Galaxy S26 FE is built to last, with up to seven generations of OS upgrades and seven years of security updates^[16] , allowing users to enjoy the latest features with confidence for years to come.
• For added peace of mind, Smart Switch^[17] offers comprehensive coverage optimized to users’ needs, including tailored benefits that protect the value of the device. With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, along with other device care support.
• A 6-month free trial of Smart Switch^[18] will bring expanded AI capabilities and 5 TB of cloud storage.

Together, these enhancements deliver the Galaxy experiences users rely on every day in one thoughtfully crafted device.

Availability

Galaxy S26 FE is now available in Samsung Experience Stores nationwide, and in Samsung.com by September 11 in three colors: Blueberry, Graphite and Pistachio.^[19] The Galaxy S26FE is priced at ₱46,990 for 128GB, ₱53,990 for 256GB and ₱67,990 for 512GB.

Until November 30, you can enjoy introductory discounts for S26 FE – ₱7,000 off for 512GB, ₱5,000 off for 256GB, and ₱4,000 off for 256GB. You can also avail of up to 15% off for up to 36 months via select bank partners, and up to ₱6,000 guaranteed savings when you trade-in your old devices.

For more information on Galaxy S26 FE, please visit  https://www.samsung.com/ph/smartphones/galaxy-s/galaxy-s26-fe-pistachio-128gb-sm-s741blgbphl/.

Specifications

1. Compared to Galaxy S25 FE. ︎
2. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no person to track. Accuracy of results is not guaranteed. ︎
3. Super Steady results may vary depending on editing method and/or shooting conditions. ︎
4. Compared to Galaxy S25 FE. (FOV 80˚) ︎
5. Compared to Galaxy S25 FE. Results may vary depending on light conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
6. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ︎
7. Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a 6-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless canceled. Google AI Pro and Gemini Omni are trademarks of Google LLC. ︎
8. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances, or guarantees as to the accuracy, completeness, or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the country, region, OS/One UI version, device model, or phone carrier. ︎
9. Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed. ︎
10. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, or language. On-screen nudge currently available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, KakaoTalk, LINE, Signal, Tango, NTT Docomo Message, and KDDI Message. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
11. Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy. ︎
12. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE. ︎
13. Galaxy S26 FE supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.  ︎
14. Measured diagonally, Galaxy S26 FE’s screen is 6.7 inches in the full rectangle and 6.5 inches accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole. ︎
15. Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support. ︎
16. Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider, or market. ︎
17. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎
18. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/. ︎
19. Color availability may vary depending on country, or carrier. ︎

Some days start with a morning run, others with a packed schedule and a much-needed hot drink. Whether it’s chasing new trails, winding down, or getting better sleep, the small choices we make each day can shape how we feel, perform, and recover. Samsung is bringing this next step in wearable health to Filipinos with the Galaxy Watch Ultra2 and Galaxy Watch9. Built to fit seamlessly into everyday life, the latest lineup brings together advanced health tracking, meaningful insights and powerful performance to help users understand their bodies and make more informed choices throughout the day.

When your everyday routine reveals more with Samsung Health

The small things we do every day can say a lot about our health – how well you slept, how much you moved, how your body responded to a workout, etc. The Galaxy Watch Ultra2 and Galaxy Watch9 bring these details together through Samsung Health and the smartwatches’ advanced BioActive Sensor, turning complex health data into meaningful guidance. 

The Sleep Apnea feature provides insights into potential breathing disruptions during sleep, while Vitals establishes a personal health baseline and can alert users to significant deviations. Heart Health Score provides an easy-to-understand view of cardiovascular wellness, while Daily Cardio Load and Fitness Index help users better understand training, recovery, and overall fitness. The new Hearing feature also helps users stay aware of potentially unsafe noise exposure through alerts and reports. 

Hit your everyday goals with the Galaxy Watch9 

Wellness is also about staying consistent with healthier habits. The Galaxy Watch9 combines comprehensive health tracking with a lightweight, comfortable design made for continuous wear. Its refined aluminum casing and signature cushion silhouette provide a natural fit. Meanwhile, its range of soft-touch bands makes it easy to move from workouts and workdays to nighttime routines.

Powered by the Snapdragon Wear Elite platform, the latest Galaxy Watch lineup delivers smooth and efficient performance for uninterrupted health monitoring. The 390mAh battery on the 40mm model and 445mAh battery on the 44mm model of the Galaxy Watch9 support dependable all-day tracking, while its up to 3,000-nit display keeps information easy to see, especially outdoors.

Make the weekend an adventure with the Galaxy Watch Ultra2

For those who see a free weekend as an invitation to go somewhere new, the Galaxy Watch Ultra2 is built to keep pace, from the trail to the water and everywhere in between. Its Trail Run mode tracks elevation, climbing progress and terrain impact, helping runners better understand their performance and pace their efforts. Nutrition Alert provides hydration guidance by estimating sweat loss relative to body weight, helping users stay aware of their hydration needs during demanding activities.

And when the adventure moves to the water, the Galaxy Watch Ultra2 is 10ATM, IP69K and EN13319 certified, with automatic tracking of diving data such as depth, time and water temperature. It is engineered to support these ambitions with an 800mAh battery and a 5,000-nit display for extended endurance, responsive performance, and clear visibility in bright outdoor conditions. 

The Galaxy Watch Ultra2 has been refined for everyday wear, offering a slimmer design, lighter and softer bands, and a shock-resistant titanium casing. 

Two Galaxy Watches, different ways to move

Wellness looks different for everyone. The Galaxy Watch Ultra2 and Galaxy Watch9 are designed to meet users where they are and keep up as their goals evolve.

The Galaxy Watch9 is available in 40mm in Cream and Graphite, starting at ₱22,990, and 44mm in Graphite and Silver, starting at ₱24,990. LTE variants are also available at ₱25,990 for 40mm and ₱27,990 for 44mm. Meanwhile, the Galaxy Watch Ultra2 is available in 47mm in Titanium Silver and Titanium Gray, starting at ₱44,990.

Both are now available at Samsung Authorized Stores nationwide, Samsung.com/ph and participating online retailers. To make the upgrade even more rewarding, you can enjoy exclusive launch offers with savings of up to 15% and flexible 0% installment options. Get up to 15% savings with 0% installment for up to 36 months using UnionBank or Metrobank Credit Cards, or enjoy up to 11% savings with 0% installment for up to 24 months using EastWest, BDO, BPI, Security Bank, PNB, HSBC, and Chinabank Credit Cards.

With Galaxy Watch Ultra2 and Galaxy Watch9, Samsung brings health insights, advanced technology and performance closer to everyday life, helping users make more informed choices, one day and one move at a time.

Per DTI Fair Trade Permit No. FTEB-262261 Series of 2026

On August 27th, Samsung Electronics will hold ‘Galaxy Event August 2026’ to introduce the newest addition to the Galaxy S26 family — purposefully designed to bring the core Galaxy S26 experiences from camera to AI, along with the latest One UI, to those who look for what truly matters most to them.

The Galaxy event will be streamed live on Samsung.com and Samsung’s YouTube channel beginning at 9 p.m. KST / 8 p.m. Philippine time.

The latest generation of foldables were recently unveiled in London where media and content creators from Southeast Asia and Oceania were among the first to experience the new devices.

Tracing a route through the city’s most photographed corners, they explored new perspectives with the Samsung Galaxy Z8 series, capturing everything from historic riverside landmarks to bustling local markets. And here’s how they did it.

Create Like a Pro: The Galaxy Z Fold8 Ultra Flagship Camera System

Whether it was an artistic shot of the Thames or eye-catching street-side architecture, the Galaxy Z Fold8 Ultra made it easier to capture, refine and share everyday moments with greater clarity and control

Shot by Johnboy Iype John from The Straits Times, Singapore: The Lloyd’s Building meets the Walkie-Talkie in a portrait of modern London, captured with the Galaxy Z Fold8 Ultra.

Want the highest resolution photos from the Galaxy Z Fold8 Ultra?
Introducing the 200MP main camera[1] which captures rich details and clarity, now enhanced with High Dynamic Range (HDR) capability for more true-to-life images.

Shot by Mary Bautista (@marybautistayt) from the Philippines: An after-work crowd framed against the Victorian grandeur of Leadenhall Market, captured on the Galaxy Z Fold8 Ultra.

What’s the best way to get close-up details with the Galaxy Z Fold8 Ultra?
Use the all-new 50 MP ultra-wide camera to get greater detail and clarity across wider scenes and macro shots. This will give you the flexibility for snapping shots of sweeping landscapes, intricate interiors, or close-up details.

Shot by Lee Khai Sin (@l_khaisin) from Malaysia: Heritage meets innovation in this photograph of The Gherkin’s texture and detail, shot on the Galaxy Z Fold8 Ultra.

Does the Galaxy Z Fold8 Ultra take good photos in low light?
Yes. Improved Nightography[2] helps photos and videos look brighter and clearer in low light, so users can capture standout moments even when lighting isn’t ideal.

A Versatile Camera, Built for the Way Creators Shoot

The Tower Bridge has been a historic landmark of London on the River Thames since 1894, making it a natural first test for the Galaxy Z Fold8’s camera system. Its iconic twin towers, Victorian architecture and riverside setting offer photographers plenty to frame.

Shooting from a low angle against an open sky, Nguyễn Hữu Đan Anh (@dananh0112) from Vietnam framed the bridge on the expansive main display and turned it into social-ready photos and video with all-in-one capture, editing and sharing on the Galaxy Z Fold8.

How does the Galaxy Z Fold8 help you turn group footage into more focused video content for socials?

With My FanCam[3], users can select a subject that the Galaxy Z Fold8 should track. With this feature, footage can be automatically reframed into a preferred aspect ratio — making polished edits faster and easier with less manual effort.

Shot by Nguyễn Hữu Đan Anh (@dananh0112) from Vietnam: Two sides of one moment – capturing reactions from both the storyteller and the scene in front of them, taken with Dual Recording on the Galaxy Z Fold8.

How can I shoot reaction videos with just my Galaxy Z Fold8?

Dual Recording does it for you: the front and rear cameras work together at the same time, and you can use the cover screen to help you stay in frame while you shoot what’s in front.

Shot by Mohamad Fahmi from Droidlime, Indonesia: This low-angle street scene captures the depth and character of Central London with striking clarity, brought to life by the Galaxy Z Fold8.

With the Galaxy Z Fold8, creativity doesn’t need to wait for the perfect setup. Its advanced dual camera system gives creators like Fahmi greater freedom to capture every angle with clarity, ease, and imagination.

What gives the Galaxy Z Fold8 the ability to shoot from different angles?

The Galaxy Z Fold8’s Dual 50 MP cameras[4] deliver high resolution detail across wide and ultra-wide shots, preserving image quality for different scenes and shooting conditions.

Redefining Mobile Imaging for Power Users

Against London’s backdrop of vibrant streetscapes and stunning architecture, the Samsung Galaxy Z Fold8 Ultra redefined how moments were preserved, edited, and experienced. With the new Galaxy Z8 series, the city of London was a canvas of fleeting moments, unexpected angles, and stories waiting to be captured by the media and creators.

 [1] Compared to previous Galaxy Z Fold models

[2] Compared to previous Galaxy Z Fold models

[3] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[4] Results may vary depending on lighting conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

Samsung West Lake store in Hanoi city

Samsung Electronics officially launches the new Galaxy Z series and Galaxy Watch line-up in Southeast Asia and Oceania, with the devices available across the region from 14 August 2026 onwards. Before the start of official sales, the region achieved a record high volume of foldables pre-order sales in Southeast Asia and Oceania with the launch of the Galaxy Z8 series. Total sales of the Galaxy Z Fold8 and Fold8 Ultra devices were almost 60% higher compared to the Galaxy Z Fold7.

Since its unveiling, the Galaxy Z8 series has seen positive consumer response across the globe – with pre-orders for the new lineup increasing by more than 30% compared with the previous generation. Demand for the new devices in Southeast Asia and Oceania has also been robust. The Galaxy Z Fold8 has emerged as the most popular option in the region, accounting for almost six in every ten Galaxy Z8 devices ordered.

In the Philippines, the Galaxy Z Fold8 has emerged as Samsung’s best-selling foldable ever within pre-order period and accounts for almost 60% of Z8 orders since July 22. At its peak, nearly one Z8 series unit was sold every minute within pre-order period.

Samsung Experience Store in Taguig City, Philippines

Built on seven generations of accumulated foldable technology and expertise, the new Galaxy Z series introduced an even more powerful foldable lineup and drew significant attention from the outset. The new line-up also resonated with the younger audience in Southeast Asia and Oceania, with consumers in their teens through 30s making up almost 60% of Galaxy Z8 series customers who placed their orders through Samsung.com.

By color, Graphite and Lavender were the most popular among Southeast Asia and Oceania consumers who went for the Galaxy Z Fold8, while Violet Shadow and Graphite were preferred for the Galaxy Z Fold8 Ultra. Pink was the top color for the Galaxy Z Flip8.

The Galaxy Z Fold8, optimized for immersive viewing of content popular among younger consumers — including short-form videos, webtoons, games and e-books — led demand. This fresh form factor supports immersive viewing, reading and gaming on the 4:3 main display and at just 201g, it is Samsung’s lightest Galaxy Z Fold.

Meanwhile, the Galaxy Z Fold8 Ultra, appealed to consumers who prioritize productivity with its large-screen experience. Its expansive 8-inch main display offers more room for multitasking and an upgraded camera system helps users capture richer detail, color, and clarity. The Galaxy Z Flip8 is designed for those who value maximum portability – it is Samsung’s sleekest Flip ever released – and self-expression. With a reimagined FlexWindow, users can access apps, insights, actions and assistance directly on the cover screen.

Alongside the Galaxy Z8 series, Samsung also launched the Galaxy Watch Ultra2 and Galaxy Watch9 which have both been enthusiastically welcomed by consumers in Southeast Asia and Oceania.

Built for outdoor adventures, the Galaxy Watch Ultra2 is built for users looking for long-lasting endurance while the Galaxy Watch9 is designed to be an everyday health companion. Together with the new Galaxy Z series, the latest Watch line-up strengthens Samsung’s AI ecosystem, delivering more connected experiences across phone and wrist.

Customers at Galaxy Z8 Series Pop-Up Event in Malaysia

A suite of attractive benefits encouraged consumers in Southeast Asia and Oceania to take action during the pre-order period, with early purchases being rewarded as they can double their storage and save up to PHP 7,000, receive up to PHP 14,000 through eligible trade-ins, and enjoy Samsung Care+ free for three months (worth PHP 3,297) for added peace of mind. Every eligible Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 purchase also includes a six-month trial of Google AI Pro, unlocking even more advanced AI-powered experiences.

The new foldable devices also support Smart Switch, which enables wireless data transfer through a QR code without requiring a separate app installation. With new compatibility between Quick Share and AirDrop, users can also share files seamlessly between iOS and Galaxy devices in both directions.

Customers who have submitted pre-orders can look forward to receiving their new devices beginning from August 7 onwards.

Consumers who wish to purchase the new Galaxy Z8 series and Watch devices can visit:

Galaxy Z Fold8 Ultra – https://www.samsung.com/ph/smartphones/galaxy-z-fold8-ultra/buy/

Galaxy Z Fold8 – https://www.samsung.com/ph/smartphones/galaxy-z-fold8/buy/

Galaxy Z Flip8 – https://www.samsung.com/ph/smartphones/galaxy-z-flip8/buy/

Today’s Gen Z exists in a digital paradox: the desire to live intentionally often clashes with the persistent fear of missing out (FOMO). Whether it is the guilt of a late-night doomscrolling session or the need to be the first to capture a shared experience, the pressure is real.

If you are a Gen Z and you feel this way, Samsung has the right tool for you to bring out the dream you saved on your screen to the real world. The new Galaxy A57 5G and Galaxy A37 5G are designed to help you navigate your life intentionally.

Locking-In with Awesome Intelligence

This season in your life as a Gen Z might feel like a lot, but the Galaxy A57 5G and A37 5G make it look like a total flex. With Circle to Search with Google, you can instantly shop an entire OOTD or find every piece of furniture in your room inspo in one go, so no more gatekeeping from those reels you bookmarked.

When the barkada trip finally leaves the group chat, Gemini handles the heavy lifting by navigating apps to build your itinerary or plan family celebrations for you. Plus, for those big career moves, Voice Transcription in the Notes app turns meeting recordings into text instantly, so you can stay on top of your business calls without the stress. It is productivity leveled up, giving you more time to actually live your awesome life.

Capturing ‘Awesome’ without the Effort

Celebrating life has become a Gen Z aspiration, and the Galaxy A57 5G and A37 5G make sure your feed looks the part with ease and intention. With a 50MP main camera, every sunset session or main character moment is captured in crisp, high-quality detail that is ready for the gram.

For those late-night escapades or just vibing under the stars, Optimized Nightography ensures your photos and videos stay bright and aesthetic, even when the lighting is low-key. Plus, with a faster shutter speed, you can catch those fleeting, candid blur-free shots during road trips. It is all about capturing the core memories effortlessly, so you can stay fully in the moment.

A-Game Ready for the Long Haul Without Losing Style

Think of the Galaxy A57 5G and A37 5G as the stable relationship you deserve, which is a true long-term investment. When life gets a bit rugged, the IP68 rating and Corning Gorilla® Glass Victus®+ mean it will survive a sudden Manila downpour or an accidental drop during a night out. It is also in it for the long haul with 6 generations of Android OS and 6 years of security updates, staying fast and relevant way into your next life chapter. Plus, Samsung Knox Vault keeps your data on lock, so you get total peace of mind without the flagship price tag. It is durability that actually grows with you.

Best of all, you do not have to compromise on your style. The Galaxy A57 5G is officially the thinnest A-series yet at a sleek 6.9mm, so it fits perfectly in your pocket without the bulk. Whether you are vibing with the A57’s Awesome Navy, Gray, Icy Blue or Lilac, or leaning into the A37’s Awesome Lavender, Charcoal, Graygreen, or White, there is a shade to match every mood and OOTD.

Take the step towards the intentional A-Game

The Galaxy A57 5G and A37 5G are your best bets for living the intentional awesome life. From productivity with Awesome Intelligence features to capturing your best carpe diem moments and having a constant stylish partner, these devices are no cap leading you to step up your A-Game; no FOMO involved.

Snag the Galaxy A57 5G and save up to ₱10,400, or step up to the Galaxy A37 5G with up to ₱7,800 in total savings using guaranteed trade-in offers. Every purchase comes with a free travel adapter and a 2-year Samsung Care+ extended warranty, alongside flexible 0% interest financing for up to 24 months when you bundle with Galaxy ecosystem products. Plus, enjoy up to 40% off select Galaxy wearables to complete your tech stack—available until September 30, 2026 only.

You can get yours through the following:

Galaxy A57 5G: http://smsng.co/GalaxyA57-PR

Galaxy A37 5G: http://smsng.co/GalaxyA37-PR

Looking for something a little more within reach? There is the Galaxy A07 5G, for as low as P8,490.

For more information, visit samsung.com.ph or Samsung Philippines Newsroom.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-259831, 260760, 261344, 261554 series of 2026

Samsung is redefining what a smartphone can be with the launch of its newest foldable lineup: the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8. Designed for different lifestyles yet united by Galaxy AI, the latest Galaxy Z Series offers smarter ways to create, work, and express yourself in durable form factors proving that the future of mobile experiences is already here.

Samsung is also offering exclusive pre-order promotions and upgrade deals until August 13, giving early adopters even more value when they purchase the new Galaxy Z Series.

Whether you’re looking for the ultimate productivity companion, a device that elevates everyday entertainment, or a stylish foldable that reflects your personality, Samsung’s newest foldables are built around how people naturally live, create, and connect.

A Foldable for Every Lifestyle

The new Galaxy Z Series goes beyond offering different screen sizes—it introduces three distinct foldable experiences designed around how people work, create, and express themselves.

The Galaxy Z Fold8 Ultra is Samsung’s most capable AI productivity foldable yet, combining powerful Galaxy AI features with innovations like Flex Titanium Technology for a larger, flatter, and more seamless display, My FanCam for effortless social-ready content creation, and a 5,000mAh battery that delivers up to 27 hours of use on a single charge.

Introducing Samsung’s newest foldable form factor, the Galaxy Z Fold8 is the first of its kind, built for immersive entertainment, effortless multitasking, and everyday discovery. Its intuitive display transitions naturally from a familiar cover screen for quick tasks to a spacious main display that makes streaming, reading, gaming, and productivity feel more immersive wherever you are.

Completing the lineup, the Galaxy Z Flip8 is Samsung’s thinnest and lightest Flip yet. Weighing just 180 grams and measuring only 6.1mm thin, it combines a sleek, expressive design with enhanced durability through Advanced Armor Aluminum and a stronger hinge, making it the perfect companion for users who want flagship innovation in a compact form.

Fold Into the Future with Exclusive Pre-Order Offers

Early adopters can enjoy exceptional value when they pre-order the new Galaxy Z Series until August 13.

Customers can double their storage and save up to PHP 7,000, receive up to PHP 14,000 through eligible trade-ins, and enjoy Samsung Care+ free for three months (worth PHP 3,297) for added peace of mind.

Every eligible Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 purchase also includes a six-month trial of Google AI Pro, unlocking even more advanced AI-powered experiences.

Complete the Galaxy experience with Samsung’s latest wearables. The new Galaxy Watch9 delivers smarter everyday wellness and productivity, while the Galaxy Watch Ultra2 offers Samsung’s most advanced smartwatch experience with premium durability for active lifestyles.

Those who pre-order the 256GB variant of the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, or Galaxy Z Flip8 can enjoy PHP 3,000 OFF on select Galaxy Wearables. Meanwhile, customers who purchase a participating Galaxy Watch9 or Galaxy Watch Ultra2 until September 30 can also receive a PHP 2,000 discount on a participating Galaxy smartphone.

To make upgrading even more rewarding, Samsung is also offering up to 50% trade-in value, up to PHP 16,000 in guaranteed savings, and up to PHP 3,000 in exclusive vendor discounts, making it the perfect time to experience Samsung’s most advanced foldables yet.

Why Wait for Tomorrow?

The future unfolds today.

Whether you want the ultimate powerhouse with the Galaxy Z Fold8 Ultra, an immersive everyday companion with the Galaxy Z Fold8, or a stylish and compact device with the Galaxy Z Flip8, Samsung’s newest foldables are designed to move with your lifestyle and help you experience more every day.

Discover the next generation of foldable innovation and pre-order the new Galaxy Z Series today:

Galaxy Z Fold8 Ultra – https://www.samsung.com/ph/smartphones/galaxy-z-fold8-ultra/buy/

Galaxy Z Fold8 – https://www.samsung.com/ph/smartphones/galaxy-z-fold8/buy/
Galaxy Z Flip8 – https://www.samsung.com/ph/smartphones/galaxy-z-flip8/buy/ 

*Offers may vary per store. Per DTI Fair Trade Permit No. 262261, 261885, 261334, 260761 Series of 2026.

The glow-up has entered a new era. Today, wellness is no longer just about looking fit, it is about feeling your best. More Filipinos are shifting from chasing aesthetic goals to building healthier, more sustainable habits, prioritizing better sleep, mindful movement, recovery, and overall wellness. 

Helping Filipinos embrace this new era is Samsung’s newest wearable lineup, the Galaxy Watch Ultra2 and Galaxy Watch9. Now available for pre-order, both smartwatches combine Samsung’s most advanced AI-powered health innovations with powerful performance to transform everyday health data into personalized, actionable insights.

Galaxy Watch9: Everyday Wellness, Elevated

For those embracing healthier habits one day at a time, the Galaxy Watch9 is designed to be the ultimate everyday wellness companion, combining intelligent health tracking, lasting comfort, and powerful performance in Samsung’s slimmest and most comfortable Galaxy Watch yet.

Working seamlessly with Samsung Health, the Galaxy Watch9 goes beyond tracking activity to delivering meaningful, AI-powered health guidance. New features, including Vitals, Heart Health Score, Daily Cardio Load, Fitness Index and Samsung’s enhanced Sleep Apnea detection, work together to provide personalized recommendations that help you sleep better, train smarter, recover more effectively, and build healthier routines over time. You receive personalized recommendations that help you build healthier habits with confidence.

Powered by the new Snapdragon Wear® Elite Platform, it delivers faster performance and greater power efficiency for seamless, around-the-clock health monitoring. Its refined cushion design sits naturally on the wrist, while a brilliant 3,000-nit display and dependable battery life make it easy to stay connected to your health from sunrise to bedtime.

Galaxy Watch Ultra2: From Mountain Trails to Ocean Depths, Built for Every Extreme

When adventure calls, the Galaxy Watch Ultra2 is built to answer. Engineered for athletes, outdoor enthusiasts, and high-performance seekers, Samsung’s most advanced Galaxy Watch ever delivers the brand’s largest-ever 800mAh battery, world-first brightest 5,000-nit display, highly accurate dual-frequency GPS, and a slimmer titanium design that offers exceptional durability without compromising everyday comfort.

Whether conquering steep mountain trails or diving beneath the waves, the Galaxy Watch Ultra2 delivers specialized tracking designed to help you perform at your best. Its dedicated Trail Run mode provides detailed insights into elevation, climbing progress, terrain impact, and pacing, while the new Nutrition Alert intelligently estimates sweat loss to deliver personalized hydration guidance, helping runners stay fueled and recover smarter throughout every run.

Beyond the trail, the Galaxy Watch Ultra2 is equally at home underwater. With 10ATM, IP69K, and EN13319 certification, the watch is built for professional-grade diving, automatically tracking key dive metrics such as depth, water temperature, and dive duration. Developed with Mares, the world’s leading diving equipment brand, the upcoming Galaxy Watch Ultra2 Diving app experience will also introduce advanced features, including ascent and descent speed monitoring and safe dive limit guidance.

Together with Samsung Health, the Galaxy Watch9 and Galaxy Watch Ultra2 create a connected wellness experience that empowers you to make every workout, recovery, and adventure count, whether building healthier everyday habits or pushing beyond limits.

Pre-Order Your Next Wellness Upgrade

Your healthiest chapter starts now. May it be better sleep, a stronger finish, or your next great adventure; there has never been a better time to upgrade. Pre-order the new Galaxy Watch9 and Galaxy Watch Ultra2 until August 13 and enjoy exclusive offers, including up to 15% savings with 0% installment for up to 36 months using UnionBank or Metrobank Credit Cards, or up to 11% savings with 0% installment for up to 24 months using EastWest, BDO, BPI, Security Bank, PNB, HSBC, and Chinabank Credit Cards. 

You can also enjoy ₱3,000 off via Home Credit at Samsung Authorized Stores nationwide, guaranteed Trade-In savings of up to ₱9,000 for Galaxy Watch Ultra2 or ₱7,000 for Galaxy Watch9 when upgrading from participating brands, plus 25% off a two-year Samsung Care+ plan at Samsung Authorized Stores and partner online retailers or receive three months of Samsung Care+ free when purchasing through Samsung.com. 

Per DTI Fair Trade Permit No. FTEB-262261, 262264 Series of 2026