There is always something about the final stretch of the year. The days bring more reasons to get together, plans to look forward to, and moments worth making time for. 

This is why Samsung Week 2026 is happening from October 12 to November 08, Samsung’s largest global promotion of the year, happening in over 60 countries. Part of its anniversary celebrations, this is also Samsung’s way of thanking loyal customers for their continued support.

Discover how Samsung’s latest AI-powered innovations can help you live smarter, enjoy everyday convenience, and get more from your next upgrade, with exclusive benefits on Samsung.com.

For workdays that don’t always happen at a desk

As work and life continue to move between home, office, and everywhere in between, Samsung’s latest devices make it easier to stay productive.

The Galaxy Z Fold8 Ultra makes multitasking more seamless with its expansive 8-inch main display and Multi Window, while the Galaxy Buds4 Pro helps users stay focused with active noise cancellation and clearer voice capture for calls and meetings. At home or in the office, the Smart Monitor further connects the experience through Multi Control, while AI Picture Optimizer automatically adjusts visuals for a more comfortable viewing experience.

For staying in motion, even when life gets busy

With more plans to look forward to this season, there are also more reasons to keep moving and make time for wellness. For those fitting fitness into their everyday routines, Samsung’s connected devices bring smarter tracking and insights to help turn every workout into more meaningful progress.

The Galaxy Watch Ultra2, paired with the Galaxy S26 Ultra and Galaxy Buds4 Pro, brings smarter tracking and insights to workouts. Its Trail Run Mode feature provides real-time elevation and cumulative ascent and descent, giving runners more context as they move through changing terrain. Meanwhile, Samsung Health on the Galaxy S26 Ultra brings together information such as heart rate, calories, and workout duration, alongside features like Fitness Index and Daily Cardio Load to help you better understand your activity and recovery.

For the kitchen that becomes the heart of the celebration

Few things bring Filipinos together quite like food. Whether preparing an everyday meal or getting ready for a holiday spread, Samsung’s Bespoke AI appliances bring intelligence into the kitchen to make cooking more intuitive.

The Bespoke AI Refrigerator uses AI Vision Inside to identify ingredients and help suggest recipes, while the Bespoke AI Oven uses AI Pro Cooking to recognize ingredients, optimize cooking settings, and monitor food as it cooks. With the Galaxy Z Fold8, users can also capture and share their creations through its 50MP camera and Dual Recording.

Make home your favorite place to unwind

After a day of getting things done, Samsung brings the same intelligence and connected experience into the moments spent relaxing at home.

The Micro RGB enhances the viewing experience through AI-powered picture optimization and Glare Free technology, while AI Gaming Optimizer adjusts settings based on the game genre. Paired with the Q-Series 11.1.4 inch Soundbar, it creates a more immersive entertainment experience. The Bespoke AI Laundry Combo, meanwhile, uses AI OptiWash to detect factors such as load weight, fabric type, and soil level to help optimize wash cycles.

More reasons to make a smarter upgrade

Your Samsung Week experience goes beyond choosing your next device. Enjoy more value and added benefits when you shop on Samsung.com. Make the most of your Samsung Rewards points with 1.5x the usual discount when you use them toward your purchase, including select accessories and digital content and services. You can also enjoy added flexibility and peace of mind with the Trade-in Program, Samsung Care+, flexible finance options, and free delivery.

Make your new Galaxy feel even more like yours with Samsung.com-exclusive colors, including the Galaxy Z Fold8 in Pistachio, Galaxy Z Fold8 in Green Shadow, and Galaxy Z Flip8 in Mint. And there’s more to enjoy beyond your new device. Get 60 days of Strava and iFIT with the Galaxy Watch9 or Galaxy Watch Ultra2, and six months of Google AI Pro with the latest Galaxy Z Series, Galaxy S26 FE, or Galaxy Tab S12 Series.

Whether you’re looking to upgrade your everyday setup, build a more connected home, or find technology that fits the way you live, Samsung Week 2026 gives you smarter ways to make your next upgrade count. From October 12 to November 8, explore the exclusive offers and exciting events of 2026 Samsung Week by visiting https://www.samsung.com/ph/offer/samsung-week

DTI Fair Trade Permit No. FTEB-264180, 261069, 258067 Series of 2026

The Samsung Galaxy Watch9 and Galaxy Watch Ultra2 support a more holistic approach to wellness, bringing together movement, performance, and recovery insights through Samsung Health.

The trail has a way of redefining what makes a run worth the distance. It is not always about the fastest pace or the shortest time. Sometimes, it is about making the climb, finding your route, knowing when to push, when to recover, and taking in the view along the way.

Because on the trail, your run matters almost as much as how you run. Cordillera Mountain (CMU) is an annual trail-running event in Benguet that brings runners across the Cordillera’s challenging mountain terrain, offering distances for both seasoned trail runners and those discovering the sport. More than a race, it has become a gathering point for the country’s growing trail-running community, bringing runners together to experience the Cordillera’s challenging terrain and the sport’s unique culture.

It is this spirit that brings Samsung and Cordillera Mountain Ultra (CMU) together, with Samsung coming on board as the Official Watch Partner of the trail-running event. Through Trail with Galaxy, the partnership brings the Galaxy Watch Ultra2 into an environment where performance, preparation, and resilience matter, and where technology can help runners make more informed decisions on the trail. For CMU, bringing more people outdoors has always been at the heart of the work.

“Our goal is to bring more people outdoors. For the last two decades, that has been our advocacy and main driver of our work. This partnership with Samsung and the Galaxy Watch Ultra2 allows us to broaden this advocacy while utilizing the best possible technology for exploring and adventuring in the outdoors,” said JP Alipio, Organizer, Cordillera Mountain Ultra

Built for the demands of the trail

Made for adventures beyond the pavement, the Galaxy Watch Ultra2 combines dual-frequency GPS, Trail Run Mode, and GPX route guidance to help runners navigate their route and track key performance data, including elevation, climbing progress, and pace. 

Built to keep up with the environment, the Galaxy Watch Ultra2 features a rugged titanium body, IP69K and 10ATM ratings, and an up to 5,000-nit display, while its 800mAh battery supports longer adventures. For runners taking on challenging trails, it also offers Nutrition Alert to provide hydration guidance based on estimated sweat loss, helping runners stay attuned to the demands of their effort.

Together, these capabilities make the Galaxy Watch Ultra2 a natural companion for Trail with Galaxy, giving runners a clearer view of the trail ahead while keeping them connected to their route, performance, and what it takes to go further. Because sometimes, the real measure of technology is not what it can track, but what it helps you experience.

“Technology is most meaningful when people can see how it supports the moments and pursuits that matter to them. That is why we are bringing the Galaxy Watch Ultra2 into the trail-running community, where runners can put its capabilities to the test as they prepare, move, explore, and recover. Through our partnership with Cordillera Mountain Ultra, we hope to support more Filipinos as they take on new challenges and pursue the passions that keep them moving,” said Jun Guevara, Director, Head of Corporate Marketing, Samsung Electronics Philippines. 

Bringing Trail with Galaxy to the community

The Galaxy Watch9 and Galaxy Watch Ultra2 complement an active lifestyle, empowering users to keep moving toward their personal wellness goals–whether training independently or alongside a community.

The partnership extends beyond race day through community sessions and trail experiences designed to make trail running more accessible to a wider community. Through opportunities to learn from experienced runners, connect with fellow trail enthusiasts, and experience Galaxy technology in the outdoors, Samsung and CMU aim to encourage more Filipinos to discover the trail and build the confidence to take it on.

From those discovering the trail for the first time to seasoned runners looking to take on more challenging routes, the partnership aims to make the trail more accessible while encouraging runners to explore, move, and go further with confidence. With Trail with Galaxy, Samsung Philippines and Cordillera Mountain Ultra invite more runners to experience what lies beyond it, with the Galaxy Watch Ultra2 built for the extreme and ready for the trail. 

For those ready to discover what lies beyond the road, registration for Cordillera Mountain Ultra is open until November 30, 2026. Interested runners can visit the CMU registration site for race details and registration information.

To learn more about Galaxy Watch Ultra2, please visit: https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch-ultra2-titanium-silver-lte-sm-l715fzsaxtc/buy/

To learn more about the Cordillera Mountain Ultra, please visit:

https://cordilleramountainultra.myruntime.com/register

Galaxy Tab S12 Ultra and Tab S12+ feature immersive displays and come bundled with the ergonomically designed S Pen for effortless note-taking and precise editing. With easy access to professional-grade apps and versatile accessories, users can pursue their passions and progress toward their goals with ease. Combining portability with professional-grade power, the Galaxy Tab S12 series gives users instant access to powerful capabilities whenever inspiration strikes.

“The Galaxy Tab S12 series is designed for people who are constantly exploring new ideas, developing new skills and bringing their ambitions to life,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Built with industry-leading hardware, the Galaxy Tab S12 series pairs an expansive screen with the power of Galaxy AI — removing friction from complex tasks so users can stay focused on achieving impactful results.” 

Peak Performance in an Ultra-Thin Design

The Galaxy Tab S12 series combines powerful performance and long-lasting battery life into a thin and light design, making it easy for users to achieve more, wherever ambition takes them. At a remarkably slim 5.1mm, Galaxy Tab S12 Ultra is Samsung’s thinnest Galaxy Tab, while delivering the most powerful performance of any Galaxy Tab to date, supporting productive use throughout the day. For example, users taking an online course alongside a full-time job can catch up on a lesson during the commute, then work through course exercises on the large screen at a café or library later in the day.

Both models are built to go the distance, allowing users to keep going without losing momentum. On a single charge, the all-day battery lasts up to 23 hours on Galaxy Tab S12 Ultra and up to 21 hours on Galaxy Tab S12+, supporting long stretches of productivity anywhere. When it is time to recharge, the battery goes from 0% to 100% in about 95 minutes with the 45W adapter — minimizing downtime so users can get back to what they were doing.

Beyond long-lasting battery life, the Galaxy Tab S12 series delivers the most powerful performance of any Galaxy Tab to date, keeping pace with even intensive tasks. The cutting-edge 3nm processor delivers up to 61% faster NPU processing, 19% faster CPU performance and 17% improved GPU power compared to Galaxy Tab S11 Ultra. In everyday use, that means users can take on more demanding tasks with increased speed and responsiveness. Whether rendering complex creative projects or watching a lecture while taking notes and asking AI for clarification — the experience stays responsive and fast with fewer interruptions to break their focus.

A newly designed 3D Vapor Chamber efficiently dissipates heat to support more reliable performance during demanding tasks, whether users are editing video or designing graphics for hours. Engineered for resilience and durability to withstand the elements and give users peace of mind, the Galaxy Tab S12 series also comes with IP68-rated water and dust resistance.

The Galaxy Tab S12 series comes with an expansive screen designed to help users think bigger and give ideas more room to unfold. Galaxy Tab S12 Ultra features a large 14.6-inch display, making it easy to explore complex topics and keep multiple perspectives in view. The Galaxy Tab S12+ features a larger 12.6-inch display and slimmer bezels than its predecessor, offering more screen space without sacrificing portability. Both models feature Dynamic AMOLED 2X displays reaching up to 1,600 nits of peak brightness — delivering clear, vivid visuals indoors or out. The upgraded seamless Vision Booster now adjusts brightness in real time based on lighting conditions for comfortable viewing.

Sound gets a major upgrade as well, with 4-channel spatial audio — twice as many channels as the previous generation — delivering a richer, more immersive experience whether users are streaming content, following a tutorial or editing. 

Making Everyday Tasks More Intuitive and Effortless 

Building on an industry-leading hardware foundation, the Galaxy Tab S12 series turns its large screen into a flexible workspace that makes it easy to keep up with different tasks without missing a beat. Running Android 17 with One UI 9 and the latest Galaxy AI, it brings research, note-taking, creation and AI assistance into one place, giving users more freedom to explore new ideas, capture what matters and put what they learn into practice.

Thanks to the Galaxy Tab S12 series’ immersive screen, users can split the screen into up to three sections in Multi Window layout. For example, users can take notes in Samsung Notes on one side while playing a lecture and opening an AI assistant on the other. As key takeaways or questions come up, users can capture them with the S Pen directly in Samsung Notes, while Note Assist summarizes their notes – all without pausing the lecture.

Both models come bundled with an ergonomic S Pen, offering precise, intuitive input for note-taking, annotating materials, and sketching concepts. For a more structured, professional workstation, the Pro Keyboard elevates productivity with a premium aluminum finish and a Galaxy AI Key that enables instant access to AI assistants, while the Book Cover Keyboard Slim delivers flexibility with comfortable viewing angles and an effortless typing experience. 

The Galaxy Tab S12 series helps users bring information together and get real-time support the moment curiosity strikes. The Galaxy Tab S12 series comes equipped with a six-month trial of Google AI Pro, providing expanded access to Google’s most capable AI models from day one. Users can ask Gemini about anything unclear or dive deeper into subjects they want to explore the moment a question comes up. With Gemini Notebook, users can bring together notes, images, recordings, and files in one workspace and create summaries, podcasts, and even quizzes to make key information easier to understand. 

A Complete Ecosystem Designed to Take Skills and Creativity Further

The Galaxy Tab S12 series gives users the ideal place to put knowledge into practice, bringing together professional-grade apps alongside benefits worth approximately $600 to help them take their skills further.

Adobe Photoshop comes pre-loaded on the Galaxy Tab S12 series — a first for Android tablets — bringing pro-grade image editing and design to the tablet. The interface is optimized for tablets, and S Pen support makes it more intuitive to move ideas from hand to screen. Photoshop includes AI-powered features including AI Assistant and generative AI features powered by Adobe Firefly like Generative Fill and Image to Video, helping creatives edit faster and effortlessly. Exclusively for the Galaxy Tab S12 series, users receive four months of free access to the Photoshop mobile plan.

Notability, newly pre-loaded on Galaxy Tab, helps users capture their ideas, organize notes and build knowledge more efficiently with S Pen optimization and AI-driven study tools with a six-month free trial, plus 20% off the first subscription.

Goodnotes delivers clean note-taking and organization with one year of free access and LumaFusion enables professional-grade video editing, offered at a 66% discount. And Notion supports flexible writing, planning and organization with one month of its Plus plan free. Clip Studio Paint brings precision drawing and painting tools for digital art with a six-month trial and 20% off the first subscription. 

In addition to these apps, users can explore a broader range of options that support different needs. MyScript Math instantly solves handwritten equations and shows the steps behind each one, while MyScript Notes summarizes handwritten notes into study materials with built-in AI tools to explain concepts or generate quizzes. Noteshelf 3 offers customizable layouts for capturing and organizing ideas, while ArcSite converts rough field sketches into precise CAD drawings.

Availability

The Galaxy Tab S12 series will be available for pre-order exclusively on Shopee from October 9 to 20, before officially launching online on Samsung.com, Lazada, TikTok Shop, Shopee, MemoX.com, and Abenson.com on October 21, and in Samsung Experience and Authorized stores starting October 28, 2026. 

As part of its exclusive launch offer, every purchase of the Galaxy Tab S12 series comes with a free productivity bundle—including a Book Cover Keyboard Slim, S Pen, and a 45W travel adapter valued up to ₱18,279—along with 3rd party app benefits like a 1-year Microsoft 365 subscription, 6 months of Google AI Pro, 4 months of Adobe Photoshop subscription, and more worth up to ₱24,161.

Customers can also trade in their old devices for instant savings of up to  ₱12,000, and enjoy 0% credit card installment plans for up to 36 months with an extra 15% off discount for select banks. Students also get additional savings with 10% off at Samsung Experience and Authorized stores or additional ₱5,000 off through the Samsung Education Store online.

Built for lasting and confident use, Galaxy Tab S12 Ultra and Galaxy Tab S12+ support up to seven times of OS upgrades and security updates.

For added peace of mind, Samsung Care+ offers comprehensive coverage tailored to users’ device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.  Additionally, Galaxy mobile phone users running One UI 9 can easily check the Samsung Care+ status of their Galaxy Tab and enroll through the Warranty and care menu in the Settings. It provides quick access to warranty information, self-diagnostics, repair requests, and remote support for connected devices—all directly from the mobile phone.

For more information on the Galaxy Tab S12 series, please visit https://www.samsung.com/ph/tablets/galaxy-tab-s/galaxy-tab-s12-ultra-5g-gray-512gb-sm-x946bzaextc. 

Specifications

*Specifications may vary by market.

*All specifications and descriptions provided herein may be different from the actual specifications and descriptions for the product. Samsung reserves the right to make changes to this document and the product described herein, at any time, without obligation on Samsung to provide notification of such change. All functionality, features, specifications, GUI and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation. The contents within the screen are simulated images and are for demonstration purposes only.

The search is on for the new batch of Galaxy trailblazers as Samsung opens the applications for the Galaxy Campus Batch 4, its flagship student ambassador program for bold, driven college students ready to develop their voice, strengthen their influence, and discover what they can achieve beyond the feed.

Extended until October 11, 2026, current college students from any Philippine college or university can submit their applications for a chance to be part of the 50 new Galaxy Campus student ambassadors.

What’s in it for the Batch 4 of Galaxy Campus?

More than just a student program, the Galaxy Campus Batch 4 serves as the launchpad for the next generation of tech-driven leaders, storytellers, and changemakers. This program offers relevant skill-building activities and exclusive access to Samsung events and early hands-on experiences with the latest Galaxy devices.

Designed to bridge student creativity with industry excellence, Galaxy Campus offers comprehensive training in content creation, digital marketing, and strategic leadership. Student ambassadors gain hands-on experience through exclusive workshops, innovative brand challenges, and direct mentorship from top tech and creative professionals.

Some of the exciting things that the Galaxy Campus Batch 3 student ambassadors did were going through different universities with the Galaxy Campus Club to showcase Galaxy devices and introduce the Samsung Education Store among their peers. They also participated in meaningful activities like A Galaxy of Giving where they collaborated with the students of Philippine School for the Deaf to design tables and chairs for the school.

How to apply

If you are a college student in the Philippines with at least one academic year left, demonstrate leadership, are willing to create content and join affiliate marketing, and maintain good academic and disciplinary standing, then you might be one of the next Galaxy Campus Student Ambassadors!

You can join by following the mechanics below:

1. Prepare: Gather your requirements and get ready to stand out.
2. Post: Create and post a 90-second video on TikTok, Facebook, or Instagram and use #GalaxyCampusPH. Introduce yourself, share your leadership story, and tell us why you are the perfect fit to become a Galaxy Campus Ambassador. Do not forget to set your video to public so we can see your submission!
3. Submit: Complete the application by submitting the requirements at the Galaxy Campus portal in this link: http://spr.ly/GalaxyCampusBatch4Recruitment

You still have time to submit your application until October 11, 2026, so go ahead and show us that you are the next trailblazer we are looking for!

To know more, visit https://www.samsung.com/ph/galaxy-campus/about/.

From concert nights and live shows to spontaneous moments with friends, there’s always something worth capturing. The Galaxy S26 FE makes it easy to keep those moments close, with camera features designed to help you capture the action, the atmosphere, and everything in between.

Your Fancam, Only Better

For fans who love documenting their favorite artists, My FanCam makes it easier to keep the spotlight where it belongs.

Whether you’re filming a solo performance, a dance break, or a memorable interaction on stage, My Fancam helps users focus on their chosen subject and keep track of the action. It’s made for those moments when there’s simply too much happening on stage to settle for just one frame.

The Galaxy S26 FE pairs this experience with Super Steady Video, helping users capture smoother footage even when the action gets intense. From following an artist moving across the stage to filming while caught up in the energy of the crowd, Super Steady Video helps reduce unwanted camera shake so footage stays focused on the moment.

Because a good fancam is more than just a video, it’s a way to relive the excitement of being there, from the performance and energy of the crowd to the moments that happened in between.

See the Night in a New Light

A concert can be a challenge to capture, especially when the lights go down and the stage shifts between bright spotlights and darker scenes. The Galaxy S26 FE’s Nightography helps capture clearer, more detailed shots in low-light settings, so fans can keep up with the performance even when the lighting changes.

Paired with the ProVisual Engine, the Galaxy S26 FE helps bring out more detail and clarity in concert shots, from the glow of the stage lights to those darker moments in between. Whether you’re capturing your favorite artist’s performance or a memorable moment from the crowd, you can keep the energy of the show in your camera roll.

Make Every Moment Count with the Galaxy S26 FE

The Galaxy S26 FE is now available in Pistachio, Blueberry, and Graphite, giving fans a choice of color to match their style. Until November 30, 2026, customers can enjoy a ₱7,000 discount on the 512GB variant, ₱5,000 off on 256GB, and ₱4,000 off on 128GB. Customers can also get up to ₱6,000 in guaranteed savings when trading in an old device. For those purchasing through Home Credit, an additional discount of up to ₱14,000 is available until October 31, 2026.

Whether it’s your favorite artist on stage, a night out with friends, or an everyday moment worth remembering, the Galaxy S26 FE is made to help you capture more of what matters. With the right features, style, and offers to get started, make every moment count with the Galaxy S26 FE.

For more information on Galaxy S26 FE, please visit  https://www.samsung.com/ph/smartphones/galaxy-s/galaxy-s26-fe-pistachio-128gb-sm-s741blgbphl/ 

Terms and conditions apply.

*Per DTI Fair Trade Permit No. FTEB-265742 Series of 2026

*Per DTI Fair Trade Permit No. FTEB-265761 Series of 2026

New Features Help Users Capture, Personalize, and Manage

One UI 9 introduces new ways to keep people in focus, tailor the information users see each day, and manage device care more easily.

• My FanCam[2] automatically tracks a selected person in a recorded video and keeps them centered, intelligently reframing the footage as the scene moves. This allows users to turn dynamic moments into social-ready content with less manual editing. Whether it’s a child’s performance, a friend on the dance floor, or an exciting moment during a sporting event, users can instantly put the focus on the person they want to see.

• The new Generative and Editable Cards on Now Brief[3] help users choose what appears in their daily summaries. Users can create cards across health, weather, and video so their daily brief reflects the information most relevant to them.
• Warranty and Care[4] brings device support and protection directly into the Settings menu. Users can now check warranty coverage across connected mobile devices, run self-diagnostics, view repair estimates, and manage Samsung Care+ or book a service appointment with just a few taps.

Enhanced Capabilities Help Users Do More With Less Effort

One UI 9 builds on familiar Galaxy experiences to help users complete everyday tasks in fewer steps, with context-aware suggestions, timely creative prompts, and improvements to translation, scanning, and recording.

• Now Nudge[5] can surface timely, context-aware suggestions across more moments in the Galaxy experience, helping users take the next step without breaking their flow. For example, when making plans over text, users can pull up reservation details or save a shared location without leaving the conversation.
• Creative Studio now suggests image-generation ideas based on relevant upcoming events. For example, when a friend’s birthday is approaching, users may see a prompt to create a themed image or greeting, allowing them to quickly create something meaningful for the occasion.
• Interpreter[6] introduces a new Thread View that enables users to better follow translated conversations by quickly referencing earlier exchanges. In addition, faster translation in Conversation Mode and quicker playback with compatible Galaxy Buds help reduce delays, making conversations feel more natural and continuous.
• Document Scan now allows users to digitize challenging materials such as curved book pages and corner-folded papers with less manual adjustment. The large-screen-optimized views on compatible Galaxy devices, along with an improved Finger Eraser, help create cleaner and more usable scans.
• Voice Recorder presents summaries in a clearer, more structured format, using elements such as headings and tables to make key information easier to scan at a glance.

Enhanced Security and Privacy Help Users Stay Informed and in Control

One UI 9 continues Samsung’s approach to security and privacy with transparency, choice, and control built into the experience. The latest updates help users better understand when something may need their attention and make it easier to take action.

• Security Brief brings key security and privacy updates like alerts for malware, apps from unknown sources, and unnecessary permissions to Now Brief, helping users identify potential issues earlier and determine when action is necessary.
• Privacy Alerts[7] use on-device AI to identify potential privacy risks, including unnecessary attempts to access permissions in the background, giving users greater awareness of how their information is being accessed.
• Scam Detection[8] expands to additional countries[9] and languages, bringing protection against potential scam calls to more Galaxy users across supported markets.

[1] As of the publication of this press release, the official One UI 9 has been rolled out to Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8. The update is expected to gradually roll out to other Galaxy devices.

[2] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[3] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model, and app. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.

[4] Available features in Warranty and care menu may differ by country/region. Warranty information is available for devices linked to the user’s Samsung Account. Ask Bixby features and supported content may vary by country or language. Estimated repair cost availability may vary by device model/region. Samsung Care+ availability, coverage, pricing, and eligibility requirements may vary by country/region and a deductible (service fee) may apply.

[5] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts are available with certain third-party messaging apps, including Samsung Messages, Google Messages, and Google Chat. Split view supported apps may vary. Photo sharing in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[6] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.

[7] privacy alerts is supported on Galaxy S26, S26 Ultra, S25, S25 FE, S24, S24 FE, S23, S23 FE, Galaxy Z Fold8 Ultra, Fold8, Flip8, Fold7, Flip7, Fol6, Flip6, Fold5, Flip5, Galaxy Tab S12 Ultra, Tab S12 Plus, Tab S11 Ultra, Tab S11, Tab S10 Ultra, Tab S10 Plus, Tab S9 Ultra, Tab S9 Plus, and Tab S9. Privacy alerts, may not account for all relevant factors.

[8] Availability may vary by country, region, language, device model, or OS/One UI version.

[9] Scam Detection will be available in Japan, Canada, and India.

Samsung’s Train Run Recover with Galaxy highlights a more holistic approach to wellness, where movement, performance, and recovery come together.

For many, fitness can feel like a numbers game: how fast you run, how many reps you complete, or how much longer you can push yourself. But building a healthier, more sustainable routine goes beyond the workout. It is also about understanding how your body responds to movement, knowing when to challenge yourself, and making time to recover.

This was the thinking behind Samsung’s “Train Run Recover with Galaxy,” brought to life with the Galaxy Wellness Club. The wellness experience gave the #TeamGalaxy members the choice to move in different ways, from high-intensity interval training (HIIT) and barre class to Run with Galaxy, with the Galaxy Watch9 and Galaxy Watch Ultra2 equipping them to stay connected to meaningful health and activity insights.

TRAIN: Find the movement that works for you

From barre to everyday movement, Galaxy Watches help users monitor activity and build healthier habits.

There is no single way to stay active. Whether through high-intensity interval training (HIIT) that builds strength and endurance or lower-impact movement that develops balance, flexibility, and core strength, the key is finding what works for your body and goals.

The Galaxy Watch9 and Galaxy Watch Ultra2 help track every high-intensity workout with insights through Samsung Health.

The Galaxy Watch9 and Galaxy Watch Ultra2 support a more informed routine through Samsung Health, with insights such as Fitness Index, Heart Health Score, and Daily Cardio Load, helping users better understand their routines and make more informed decisions about how they train.

RUN: Make every stride count

#TeamGalaxy hit the road for Run with Galaxy, putting the performance and activity-tracking capabilities of the Galaxy Watch9 and Galaxy Watch Ultra2 into action.

Running is not always about chasing the next personal best. It can simply be about getting outside, finding your rhythm, and making movement part of your day. With Run with Galaxy, users bring meaningful performance tracking into every run. 

Runners take on Paseo De Roxas cor. Makati Avenue with the latest Galaxy Watch lineup, staying connected with every stride.

For everyday wellness enthusiasts, the Galaxy Watch9 brings fitness and health tracking into daily routines, offering a more lightweight approach to staying connected to wellness beyond a single workout. The Galaxy Watch Ultra2, in particular, is built for those who want to take their training further, with features such as Trail Run and accurate GPS designed to support demanding outdoor activities. Its bright 5,000-nit display also helps keep key information visible even in challenging outdoor conditions.

Together, the latest Galaxy Watches reflect a simple idea: knowing more about how you move can help make every stride more intentional.

RECOVER: Because wellness does not stop when the workout is done

Recovery is just as important as movement. Refuelling, getting enough rest, and listening to your body can help make an active lifestyle more sustainable, reminding us that taking care of yourself is not always about doing more.

The Galaxy Watch9 and Galaxy Watch Ultra2 extend this focus beyond fitness tracking through Samsung Health. Features such as Vitals, Sleep Apnea insights, and Heart Health Score help users better understand different aspects of their health and wellness. Meanwhile, activity insights can also help put daily movement into perspective.

Through “Train Run Recover with Galaxy,” Samsung encourages people to approach wellness as a journey, one that looks different for everyone, but where every move can bring you closer to feeling your best.

With the Galaxy Watch9 and Galaxy Watch Ultra2, Galaxy becomes a companion throughout that journey, empowering users to stay attuned to their health and activity as they train, run, recover, and live well with Galaxy.

To learn more about Galaxy Watch Ultra2, please visit: https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch-ultra2-titanium-silver-lte-sm-l715fzsaxtc/buy/

To learn more about Galaxy Watch9, please visit: https://www.samsung.com/ph/watches/galaxy-watch/galaxy-watch9-40mm-cream-bluetooth-sm-l340nzeaasa/buy/ 

For more info, visit Samsung Philippines Newsroom or Samsung.com.

Do you remember the first time you ever saw a foldable mobile phone?

Modern foldables of today have evolved far beyond just a screen that folds. Samsung’s line-up now combines intelligent features with large displays for productivity, entertainment, and communication.

Since the introduction of the first Galaxy Fold in 2019, Samsung has been leveraging a deep understanding of consumer needs and strengthening expertise in this category. Valuable insights and experiences gained from seven generations of foldable innovation has resulted in the most complete line-up yet – the all-new Galaxy Z8 series.

This exciting line-up is resonating with consumers globally, including those in Southeast Asia and Oceania. In this region, sales of the Galaxy Z Fold8 and Fold8 Ultra have grown 40% compared to the Galaxy Z Fold7. The new series is also compelling more people in the region to embrace Samsung foldables, with switchers to the Galaxy Z Fold8 series from other brands increasing by more than 60% compared to those who made a switch to the previous Z Fold generation.

From the latest innovations unveiled in 2026, let’s trace Samsung’s evolution of foldable technology through the years – from its newest breakthroughs, all the way back to the debut of its very first foldable phone. Here’s how the journey unfolded.

2026: Three distinct foldables built for immersion, productivity and self-expression

The latest foldable line-up presents a broad portfolio designed to meet distinct user needs. The Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 bring together advancements across form factor, display engineering, camera features, and Galaxy AI, empowering users with more choice than ever to pick a foldable that best suits their needs.

2024 to 2025: Bigger possibilities for everyone with mobile AI
In 2024, the Galaxy Z series was first equipped with Galaxy AI, offering users AI-powered experiences tailored to each form factor.

2021-2023: Bringing foldables into everyone’s everyday life

As the category developed, Samsung continued to refine foldables to improve durability and increase versatility, enabling the form factor to better fit into everyday life.

2019-2020: Can you fold a mobile phone?

Long before foldables became familiar in everyday mobile experiences, Samsung took the bold step of reimagining what the category could look like. And after launching a foldable for the first time in 2019, Samsung continued to show that foldables were not just phones with flexible screens, but devices that could support entirely new ways to enjoy mobile experiences. With relentless innovation over the years, Samsung has driven the technology from concept to mainstream adoption.

More still to come for the Galaxy Z series

What began as a bold idea in 2019 has evolved into a comprehensive Galaxy Z portfolio shaped by relentless innovation and improvements. The journey is far from over. Across the Galaxy Z series, Samsung will continue to make the foldable experience even more intuitive, capable, and seamless for everyone.

As those technologies evolved, Samsung focused on another challenge: making a large-screen foldable easier to carry every day, without losing the experiences that make the form factor unique.

And through that pursuit, Galaxy Z Fold5 weighed 253 grams, and Galaxy Z Fold6 reduced its weight further to 239 grams.

With Galaxy Z Fold7 came an even more ambitious goal:

“Could a foldable be lighter than a bar-type flagship smartphone?”

At the time, Galaxy S25 Ultra — one of Samsung’s flagship bar-type smartphones — weighed 218 grams. So, the development team set an even lighter weight target for Galaxy Z Fold7: 215 grams.

Galaxy Z Fold7 reached that goal. And now, building on years of foldable innovation, Galaxy Z Fold8 combines a new form factor with advances in core technologies, materials and internal architecture to weigh just 201 grams — 52 grams lighter than Galaxy Z Fold5. At 201 grams, Galaxy Z Fold8 is the world’s lightest fold.[1]

Galaxy Z Fold’s weight and thickness evolution by generation, from 276 grams and 17.1 millimeters with the first Galaxy Fold to Galaxy Z Fold8 at 201 grams and 9.7 millimeters, the world’s lightest foldable, alongside Galaxy Z Fold8 Ultra at 8.9 millimeters thick.

But consumers expected more than just a lighter foldable.

A 2024 YouGov survey[2] found that a bulky or heavy design remained a concern among consumers not planning to purchase foldables, while battery life, durability and display quality ranked as top priorities for those considering them.

This insight shaped a core engineering goal for Samsung: make foldables thinner and lighter, while maintaining the core experiences users value most.

Battery life, camera performance, thermal management and durability still had to advance.

That could not be achieved by changing a single component. Samsung engineers had to reimagine the entire device — advancing fundamental foldable technologies, introducing new materials and revisiting hundreds of components and auxiliary parts to the fraction-of-a-gram level.

From 253 grams to 201 grams. Three engineering innovations enabled that transformation.

▲ From Galaxy Z Fold5 to Galaxy Z Fold8, Samsung reduced 52 grams to deliver the world’s lightest foldable.

The Thinner and Lighter a Foldable Gets, the More Precise the Engineering Must Become

Making a foldable thinner and lighter brings a new set of engineering challenges.

The layers inside the display need to become thinner while still meeting Samsung’s durability and reliability requirements. The metal plate supporting the display needs to stay extremely flat even as it becomes thinner. And the hinge has to manage the forces created every time the device folds and unfolds, while being designed around the size and structure of each product.

Across generations, Samsung has continued to advance the display layers, ultra-thin metal precision machining and hinge technologies central to its foldable devices.

One example is Flex Titanium.

The displays in Galaxy Z Fold8 and Galaxy Z Fold8 Ultra use Flex Titanium technology featuring a Titanium Alloy Film designed for the foldable display structure.

The film is just tens of micrometers thick — roughly one-third the width of a human hair. Its material and structure work together to maintain performance at this extreme thickness.

The metal plate that supports the display presents a different challenge.

Some metal plates are machined to approximately 0.2 millimeters thick, with the thinnest sections reaching 0.15 millimeters. At that level, simply making the metal thinner is not enough. Thin metal can bend or warp more easily during machining, and even a small change in shape can affect assembly precision or the surface quality of the display.

What matters is the ability to machine ultra-thin metal at around 0.2 millimeters while consistently achieving the required shape and flatness.

Samsung refined the machining sequence, tooling, cooling conditions and process parameters, breaking the process into multiple stages to maintain precision.

The hinge requires the same level of care.

Beyond simply opening and closing the phone, it must distribute the forces created by repeated folding and unfolding across the device while maintaining structural stability.

And these requirements vary by product size and architecture.

Samsung engineers the hinge for each form factor, carefully balancing load distribution, strength, durability, internal space and weight rather than just scaling it down from one generation to the next.

Creating a thinner and lighter foldable requires more than downsizing individual parts.

It comes from greater precision in how materials are machined, how forces are managed and how structures are designed within a limited space.

Lighter, Built for Strength — Starting With the Materials

The second area is materials innovation.

Different parts of a foldable have very different jobs. Some demand high rigidity. Some must withstand repeated movement. Others need to spread heat efficiently.

Samsung selects and develops materials around those specific needs, delivering the performance each requires while optimizing weight and space.

In Galaxy Z Fold8 and Galaxy Z Fold8 Ultra, Flex Titanium incorporates a Titanium Alloy Film to support the foldable display structure.

For the exterior, Samsung uses Advanced Armor Aluminum, helping provide the strength and durability needed in a thin and lightweight frame.

Materials also play an important role in thermal management.

As a device gets thinner, there is less room to manage the heat generated inside. Samsung uses graphite with improved thermal performance, while tailoring the overall thermal structure to the size and performance requirements of each product.

In Galaxy Z Fold8 Ultra, which has similar overall dimensions to Galaxy Z Fold7, the volume of the graphite heat-dissipation layer was increased by approximately 7% to help support its enhanced performance.

Samsung also applies Clad Metal inside the rear of the device. By combining the characteristics of different metals, the material helps reduce weight while providing the thermal performance required within a thin structure.

Materials innovation is therefore not just about choosing lighter options, but about using the right material in the right place to deliver the performance each part needs with less weight and space.

Looking Again at the Entire Device — Down to 0.001 Grams

Only so much can be achieved through core technologies and new materials alone.

In a foldable already packed with highly integrated components, finding the next few grams means looking again at almost everything inside the device.

Samsung engineers reviewed approximately 270 components and more than 180 types of auxiliary parts.

This spanned everything from the display, hinge and cameras to circuit boards, antennas, brackets, tapes and fasteners.

The precision extended to reductions of 0.1 grams and 0.1 millimeters, and in some auxiliary parts, as little as 0.001 grams.

The printed circuit board, or PCB, was redesigned to remove unnecessary circuits, improve component layout and minimize its footprint.

The MFC (Magnetic Flux Channel) antenna was also reimagined to reduce unnecessary overlap and interference with surrounding components, allowing the limited internal space to be used more efficiently.

Every auxiliary part, no matter how small, was examined.

Of the more than 180 types previously used, approximately 15 were eliminated.

Engineers then reviewed the remaining 170 types, trimming oversized areas, refining shapes and optimizing dimensions. Multiple parts were consolidated into single structures where possible.

In some cases, the savings were measured in increments as small as 0.001 grams.

Each change seems minor in isolation, but repeated across the device, fractions of a gram become tenths of a gram, then whole grams.

The weight savings on a finished device result from hundreds of small engineering decisions.

Finding 6 Grams Again to Make Room for More

The goal was to reinvest the weight and space recovered through engineering into the capabilities people actually experience — including the battery, cameras and thermal system.

Galaxy Z Fold8 Ultra provides a separate example of how this approach can be applied.

Galaxy Z Fold8 Ultra and Galaxy Z Fold7 have similar overall dimensions and both weigh 215 grams. But within that same weight, Galaxy Z Fold8 Ultra increases battery capacity from 4,400 mAh to 5,000 mAh.

That larger battery brought its own challenge: the battery itself added approximately 6 grams.

So the development team faced a new question:

“Where could we find those 6 grams again?”

There was no single component that could provide the answer.

Instead, engineers applied the same systematic approach across the entire device — materials and structures, circuit layouts and component placement, down to the smallest auxiliary parts — identifying weight savings across all components.

This strategy extended to internal space optimization.

By reducing unnecessary overlap between the display, circuits, antennas and surrounding components, and by improving packaging efficiency, Samsung created room for a larger battery and enhanced thermal and camera systems.

As a result, Galaxy Z Fold8 Ultra accommodates a 5,000 mAh battery while increasing the volume of its graphite heat-dissipation layer by approximately 7% compared with the similarly sized Galaxy Z Fold7.

Galaxy Z Fold8 Ultra features a 200 MP main camera and introduces the first 50 MP Ultra-Wide camera on a Galaxy Z Fold device.

Samsung’s approach to a thinner and lighter foldable is therefore not about removing capabilities.

It is about redirecting weight and space savings toward the flagship experiences users value most.

From 253 Grams to 201 Grams: Redefining the Weight Standard for Foldables

The journey began with the first Galaxy Fold at 276 grams in 2019. Across eight generations, Samsung has continued to advance the technologies, materials and internal architecture behind the foldable experience.

In recent generations, that progress accelerated — from 253 grams with Galaxy Z Fold5 to 201 grams with Galaxy Z Fold8.

But the story isn’t just about reducing weight.

Samsung’s goal has been to make a large-screen foldable easier to carry without giving up the qualities users expect from a flagship smartphone.

The weight and space recovered through advances in core technologies, materials and component design were put back into the battery, cameras, thermal system and other flagship experiences users value most.

From 253 grams to 201 grams.

No single material or component made that transformation possible.

Eight generations of engineering enabled this, advancing core technologies, introducing new materials and rethinking the entire device to make Galaxy Z Fold easier to carry without compromising the flagship experience.

Galaxy Z Fold Series: A Thinner, Lighter Journey in Numbers

– 52 g
Galaxy Z Fold8 is 52 grams lighter than Galaxy Z Fold5.

1/3, 0.2 mm
The Titanium Alloy Film used in Flex Titanium is approximately one-third the width of a human hair, while ultra-thin metal structures supporting the display are precision-machined to around 0.2 millimeters.

~270 / 180+ / 0.001 g
Samsung re-examined approximately 270 components and more than 180 types of auxiliary parts, optimizing some down to 0.001 grams.

5,000 mAh / +~7% / 200 MP + 50 MP
Galaxy Z Fold8 Ultra features a 5,000 mAh battery, approximately 7% more graphite heat-dissipation volume and a 200 MP main camera with a 50 MP Ultra-Wide camera.

[1] Based on internal research as of July 22, 2026, comparing commercially available book-style foldable smartphones globally. Exact weight may vary by model, configuration and manufacturing process. Weight measured excluding protective cases or accessories.

[2] Source: YouGov plc, 2024, © All rights reserved

Samsung’s newest watches are less about simply monitoring your health and more about steering it towards your wellness goals — beyond providing data for users to react to, the line-up offers more proactive guidance so you can make the right moves at the right time. Tech experts across Southeast Asia and Oceania have been testing both the Galaxy Watch Ultra2 and Galaxy Watch9 since the launch so read on for their verdicts on how the new line-up is performing.

Peak Performance: What Stands Out About the Galaxy Watch Ultra2?

Galaxy Watch Ultra2 is Samsung’s most rugged smartwatch, built for high-performance outdoor activities. Fino Yurio Kristo, Detik (Indonesia) wrote: “Samsung has equipped the Galaxy Watch Ultra2 with a premium, rugged titanium design built to withstand various conditions. Additionally, the device offers extended battery life, more accurate GPS, and enhanced performance, making it suitable for strenuous activities and long-distance adventures.”

Highlighting the device’s new diving capability, Justin Choo, Potions (Singapore) noted: “The original Galaxy Watch Ultra was built to survive rough conditions, but Samsung stopped short of recommending it for diving. The Galaxy Watch Ultra2 changes all that.” Echoing positive sentiments about the new underwater feature, Ken Chu, Ke En (Malaysia) added: “The Galaxy Watch Ultra 2 is a more practical companion for those who enjoy exploring underwater environments.”

Beyond the new advanced features, comfort of the Watch Ultra series has also been improved, with Fuzz.my (Malaysia) sharing on TikTok: “Now it’s even slimmer and & more comfortable to wear”. And after experiencing the Galaxy Watch Ultra2 for himself, Valens Quinn, GadgetGuy (Australia) highlights its “Faster chip, brighter screen, and bigger battery, all without a price rise”.

Everyday Wellness: How does the Galaxy Watch9 Perform as a Daily Health Companion

Galaxy Watch9 is built for all-day wear and designed to be an everyday health companion. Fino Yurio Kristo from Detik (Indonesia) emphasizes key enhancements: “The Galaxy Watch9 brings significant improvements to the daily health monitoring experience. Samsung has introduced a slimmer design that is comfortable for all-day wear, without compromising health monitoring capabilities.”

Kevin Low from Geek Culture (Singapore) noted that the watch offers new intelligent solutions to better support health and wellness, sharing that: “The Galaxy Watch9 features guidance tools that detect early warning signs in five key areas.”, with Ngo Tran Thinh, HTV (Vietnam) sharing the view that “what stands out is how AI interprets health signals to provide guidance that feels increasingly personalized.”

Features like Vitals[1] analyzes heart rate, heart rate variability, respiratory rate, skin temperature, and blood oxygen saturation while users sleep, to establish a personalized health baseline and send alerts when significant deviations are detected. Izami Gadget (Malaysia) said “The new preventive health features make the Galaxy Watch9 feel more like a daily health companion.”

The Takeaway: One Wrist, Two Ways to Stay Ahead of Your Health

Droidsans (Thailand) sums up Samsung’s latest wearables, saying, “The Galaxy Watch Ultra2 and Galaxy Watch 9 are smartwatches that are perfect for adventurers and health enthusiasts. Powered by Snapdragon chipsets, they offer AI processing for comprehensive health and fitness guidance.”

The new health features available on the Galaxy Watch line-up are designed to support preventive health management. The Galaxy Watch transforms complex biological data into simple personalized insights to help users better understand their bodies and take meaningful action across sleep, activity, cardiovascular health, and recovery. With the Galaxy Watch, users can access comprehensive health insights, enabling them to adopt a more proactive approach to wellness.

[1] Not intended for use in detection, diagnosis or treatment of any medical condition. For personal reference only — please consult a medical professional for advice. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing the watch for 24 hours (including awake and asleep).

[2] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required.

[3] If you buy a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan, your first three months of coverage are free.

[4] Free 60-day Strava subscription trial promotion is available worldwide, excluding Belarus, China, Cuba, Iran, North Korea, Russia, Syria, sanctioned parts of Ukraine and South Korea.

[5] Free 2-month iFIT subscription trial promotion is available only in the following 23 markets: Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, India, Ireland, Italy, Mexico, the Netherlands, New Zealand, the Philippines, Portugal, Singapore, South Africa, Spain, Switzerland, the United Kingdom and the United States.