The things you love deserve a setup that helps you enjoy them to the fullest. Whether you’re settling in for a movie marathon, gathering friends for a huge watch party, or chasing your next victory, the right equipment can make every moment more immersive and enjoyable for everyone. 

As the global No. 1 display and soundbar brand, Samsung continues to transform your entertainment experiences with premium technology designed around the way you watch, listen, play and connect. If you’ve been waiting for the right time to upgrade, now is your chance to avail Samsung’s exclusive offers on Vision AI TVs, sound devices, and Odyssey gaming monitors.

See Everything You Love in a Brand New Light with Vision AI TVs

A great display can make even the most familiar content feel entirely new. With the Samsung QLED 4K Vision AI TV, every kind of entertainment becomes more immersive and enjoyable. The advanced Q4 AI Processor drives the TV’s display and sound optimization, helping every scene look and sound its best, while Real Quantum Dot Technology allows the TV to render a billion shades of color with 100% Color Volume. Bringing out richer contrast and finer details, Quantum HDR makes nature documentaries or intense blockbuster films look more visually stunning and lifelike, drawing you deeper into the action.

Beyond delivering brilliant visuals, the TV also serves as a smart hub for all your connected devices with SmartThings, allowing you to manage your home directly from the TV. To secure your connected experience, the TV’s built-in Samsung Knox Security protects your sensitive information and blocks malicious apps and websites.

For crystal-clear viewing, the Crystal UHD 4K Smart TV delivers crisp, detailed visuals with its Crystal Processor 4K and powerful upscaling. So whether it’s a classic film or an old TV series, any kind of content will remain looking sharper and more refined in up to 4K resolution. After you’ve gone through your watchlist, looking for your next watch is easy with the TV’s pre-installed Samsung TV Plus app. This gives you access to hundreds of live channels and thousands of on-demand titles at no extra cost.

When you invest in a Samsung TV, your viewing experience continues to evolve for years, thanks to seven years of One UI Tizen OS Upgrades. This allows your TV to support the latest features and services, ensuring you always get the best experience out of your television.

Fill the Room with Sound That Moves You

Nothing pulls you deeper into entertainment quite like powerful sound. From amplifying the roar of the crowd in a live sports match to blasting lively beats for hours, Samsung sound devices elevate every moment with audio that reverberates throughout your space.

To make your viewing more cinematic, pair your Samsung TV with the B450F 2.1ch Soundbar. This produces room-filling audio through Dolby Audio and DTS Virtual:X technology, creating a more spacious sound experience to complement your watching experience. In the middle of an intense scene, the soundbar helps you follow along the dramatic dialogue through Adaptive Sound as it automatically adjusts the audio settings based on what you’re watching.

When the moment calls for bigger audio, the MX-T70 Sound Tower turns up the energy by filling the entire room with powerful, bi-directional sound, ideal for watch parties or lively gatherings with loved ones. For moments that call for a sing-along, just plug in a mic to switch to Karaoke Mode and get everyone belting out their favorite songs.

For fun that moves from room to room, the MX-ST50F Sound Tower lets you bring booming sound wherever the party is headed. Built to be truly portable, the sound tower comes with built-in wheels and a telescoping handle to make it easier to bring the music along from one location to another. It boasts up to 18 hours of battery life, allowing you to keep the music playing from sun up to sun down. The sound tower also comes with sound effects and customizable LED lights, helping you take on DJ duties and set the mood of the party yourself. For impromptu live music, you can just plug in a microphone and a guitar to get everyone jamming along.

Unlock Your Winning Edge with Epic Gaming Performance

The right gaming setup is crucial to maintaining your winning streak. With the Samsung Odyssey G5 Gaming Monitor, you gain the ultimate gaining advantage, keeping you ahead of the competition. The monitor’s QHD resolution and Fast IPS panel deliver detailed, vibrant visuals to help you see more of the game world with greater clarity. Its ultra-fast 180Hz refresh rate and 1ms (GtG) response time ensure there’s no lag between what happens on screen and how fast you react, keeping every frame smooth and blur-free when it matters most.

To keep your gameplay seamless and fluid, the monitor’s G-Sync Compatibility and AMD FreeSync work together to minimize stutter and screen tearing. Whether you’re tracking an opponent across the map or racing around a tight corner, the display is built to keep up with every fast-pace movement.

Long gaming sessions become easier on the eyes with Eye Saver Mode, keeping your eyes comfortable and relaxed, so fatigue never gets between you and your next win. And because every gamer has their own idea of the perfect setup, the monitor’s adjustable height stand lets you adjust the monitor’s position to ensure it’s positioned exactly how you want it. 

Your Last Chance to Upgrade and Enjoy Valuable Offers

Samsung displays and sound devices help you experience your passions better. Get huge savings of up to PHP 80,000 and bring home exciting freebies on Samsung Vision AI TVs and sound devices, available until August 31, 2026 only.

Victory is sweeter with up to PHP 29,500 off on Samsung Odyssey Gaming Monitors. Every purchase comes with valuable freebies to make your upgrade more epic. Bring home bigger, better sound experiences with Samsung Sound Towers, available with discounts of up to PHP 4,000 and exclusive freebies. These offers are available until September 30, 2026 only.

Enjoy greater peace of mind when you avail Samsung Care+ Premium for your TV investments, available exclusively through the Samsung Online Store or Shop app. For as low as PHP 5,799/year*, the service provides extended warranty coverage and expert care services to help keep your premium TV performing at its best for years to come. 

To know more, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-259288 Series of 2026

Whether it’s a movie marathon, binge-watching the latest series, or battling for victory, Samsung displays and sound devices make every moment richer, smarter, and more enjoyable. This month, bringing better entertainment experiences to your home is easier with exclusive, limited-time offers on Vision AI TVs and sound devices. 

Turn Every Movie Night into a Blockbuster Experience

Richer, more dynamic visuals are essential to unlocking a truly immersive viewing experience. With the Samsung QLED 4K Vision AI TV, your entertainment will never be the same. The TV enriches your downtime, optimizing both picture and sound based on what you’re watching through its Q4 AI Processor. Everything you watch looks and feels more vibrant, thanks to the TV’s Real Quantum Dot Technology, which delivers a billion shades of color with 100% Color Volume. From scenes bathed in sunlight to thrillers wrapped in shadow, colors remain vivid and accurate across different brightness levels. Even older favorites are given a visual refresh with powerful 4K upscaling technology, which gives classic movies, TV shows, and online videos appear sharper and more detailed.

Meanwhile, the Crystal UHD 4K Smart TV delivers crystal-clear brilliance to your viewing experiences. Built with Samsung’s advanced Crystal Processor 4K, the TV delivers upscaled, crystal-clear 4K visuals, to make the world inside your screen feel as real as the one outside your window. It lets you make out the smallest details in every scene, rendering four times more pixels and richer contrast with deep blacks and bright highlights for ultra-realistic imagery each time. Going beyond breathtaking visuals, Samsung TVs enrich your entertainment experience with unlimited content. The Samsung TV Plus app gives you access to hundreds of live TV channels and thousands of on-demand titles at no extra cost, so you’ll never run out of things to watch.

Aside from being the ultimate viewing companion, Vision AI TVs also help keep your home running just as smoothly as your movie marathons with the built-in SmartThings hub. While you’re relaxing on the couch, you can check and control your connected smart home devices, or receive notifications directly from your screen. On AI Energy Mode, the TV adjusts settings based on your surroundings and viewing habits to optimize energy consumption, helping you be more energy-efficient without compromising the pristine quality of your screen time.  

Upgraded entertainment comes with greater peace of mind, thanks to Samsung Knox Security. This safeguards your sensitive information, while monitoring your connected devices and automatically blocking malicious applications or sites. Because Samsung believes your TV experience should keep getting better, its line of TVs offer up to seven years of One UI Tizen OS upgrades to ensure your television never falls behind. 

Complete the Experience with Sound That Surrounds You

A spectacular picture may capture your attention, but it takes a powerful sound to truly pull you into every moment. Pairing your TV with a premium Samsung sound device is a definitive way to complete your entertainment. 

The B450F 2.1ch Soundbar takes your viewing to a whole new level with powerful, room-filling sound. Powered by Dolby Audio and DTS Virtual:X technology the soundbar completely captivates you by creating a spacious 3D surround soundscape that moves all around you. The soundbar’s Bass Boost amplifies low frequencies to give you a more visceral listening experience, while the Adaptive Sound feature automatically recognizes what you’re watching and adjusts the audio settings to produce clear voices and detailed sound no matter the content.

For moments that call for bigger audio, the Samsung MX-T70 Sound Tower projects powerful, bi-directional sound that fills the entire room. You can experience pulse-pounding bass drops like never before, thanks to its built-in woofer and Bass Booster. Meanwhile, its LED Party Lights let you match the atmosphere to the occasion through a variety of dynamic lighting effects. Switch the sound tower to Karaoke Mode and bring the stage into your home. 

For sound that follows you beyond the living room, the MX-ST50F Sound Tower is the ultimate portable entertainment companion. It produces a powerful party sound that easily reaches every corner of your space. With up to 18 hours of battery life, the sound tower keeps the fun going without missing a beat. Setting the perfect visual mood is effortless with customizable Party Lights, projecting vibrant LED effects that instantly elevate the atmosphere. Best of all, the sound comes with built-in wheels and an adjustable telescoping handle, so you can take the music with you wherever you go.

Conquer Every World with Displays That Let You Dominate

True immersive gameplays demand a display that can keep pace with lightning-fast reflexes, while rendering virtual worlds in breathtaking detail. Step into more lifelike worlds with the Odyssey G5 Gaming Monitor’s QHD resolution—with nearly twice the pixel density of Full HD—and Fast IPS Panel for exceptionally crisp, detailed visuals. 

Hidden enemies lurking in dark corners become easier to spot, and subtle environmental details stand out with greater clarity, thanks to the monitor’s VESA DIsplayHDR 400-certified display. This delivers greater contrast with brighter highlights and deeper backs, giving you greater visual advantage and a more immersive gaming experience. Every millisecond of a match counts, and the Odyssey G5 Gaming Monitor is built to keep pace. Its 180Hz refresh rate and ultra-fast 1ms (GtG) response time helps you react in real time with minimal blur and zero frustrating lag.

To ensure uninterrupted gameplay, G-Sync Compatibility and AMD FreeSync synchronize your GPU and monitor panel to eliminate screen tearing, stuttering, and choppy visuals to keep even the fastest action scenes smooth from start to finish. 

Long gaming sessions are made more comfortable with Eye Saver Mode and reduced screen flicker, which helps minimize eye strain by reducing blue light emissions and prevents tiring screen flicker. This keeps your eyes relaxed and comfortable, even during extended play sessions. Moreover, the Odyssey G5 Gaming Monitor seamlessly fits any setup with its height adjustable stand. This allows you to tilt, swivel, and adjust the monitor’s height and orientation for the perfect viewing position.

Bring Home Better Entertainment with the Best Deals on Samsung TVs and Sound Devices

Start enjoying superior entertainment today and grab great deals on Samsung Vision AI televisions and sound devices. Save up to PHP 80,000 on Vision AI TVs and more, plus get exciting freebies to make premium home entertainment even more rewarding. Don’t miss out on these exclusive offers, available until August 31, 2026 only.

Unlock epic play at up to PHP 29,500 off with epic freebies on Samsung monitors. Plus, get bigger, better sound with up to PHP 4,000 worth of savings and exclusive freebies on Samsung Sound Towers. Promo runs until September 30, 2026. 

Invest in greater peace of mind when you add the Samsung Care+ Premium to your TV purchase, only on Samsung Online Store or the Shop app. Starting at only PHP 5,799/year*, this comprehensive service provides extended warranty coverage along with expert care services to keep your premium TVs performing at their best for years to come. 

To know more, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-259288 Series of 2026

MANILA, Philippines (July 30, 2026) – In many Filipino homes, the TV helps shape lasting memories, from family movie marathons and epic gaming runs, to weekend watch parties and karaoke nights. Global No. 1 TV and soundbar brand, Samsung, elevates these shared moments and makes them more rewarding than ever. 

Samsung designed its Vision AI TVs and premium sound devices to deliver immersive visuals and powerful sound, helping Filipinos enjoy everything they love in bigger, better ways. With great offers on Vision AI TVs and sound devices, there has never been a better time to upgrade your entertainment experience.

Experience Cinematic Nights and Game-Winning Moments

Whether you’re settling in for a movie night or gearing up for an intense gaming session, your entertainment becomes infinitely more vibrant with the Samsung QLED 4K Vision AI TV. The TV’s stunning display is driven by the Q4 AI Processor, which optimizes viewing and sound experience in real time. Real Quantum technology enables the TV to render the high-fidelity picture with 100% Color Volume, to make hyper-realistic displays that bring virtual game worlds and cinematic landscapes to life. Its 4K upscaling technology ensures you get to enjoy all the content you love in brilliant resolution.

More than enhancing picture quality, the TV also delivers endless content via the Samsung TV Plus app. With hundreds of channels and thousands of on-demand content on the app, it’s easier than ever to find the next movie or series to watch. 

The QLED 4K Vision AI TV also gives avid gamers a competitive edge with Motion Xcelerator technology, which delivers smoother visuals with reduced motion blur. Meanwhile, AI Auto Game Mode allows you to jump straight into your favorite digital worlds without having to fumble through complex menus, so you can focus on achieving victory.

To make your gaming or viewing experience more immersive, you can pair your TV with premium sound devices such as the B450F 2.1ch Soundbar. Its Dolby Audio and DTS Virtual:X wraps you in spacious sound, making film dialogue or game sound effects sound immensely richer and more impactful to pull you into your entertainment.

Host the Ultimate Watch Parties and Sing-Alongs

Great entertainment is even better when it’s shared. Whether you’re hosting a watch party for the biggest sporting events, or celebrating with an epic karaoke session, the Crystal UHD 4K Smart TV makes every gathering more memorable. Its advanced Crystal Processor 4K powers the crystal-clear display, enabling your guests to witness every hue in all its original, vivid glory. Its remarkable 4K upscaling technology allows everyone in the room to dive deeper into the blockbuster films and reality shows that you love.

A truly unforgettable gathering requires an audio experience that commands the room. Adding the MX-T70 Sound Tower to your set up puts the fun on full blast for any kind of party. The sound tower unleashes up to 1,500 watts of powerful sound and big bass drops you can feel. Choose from the available light modes to match your party’s mood with the sound tower’s LED Party Lights. There’s nothing like an impromptu sing-along to really bring everyone together. You can easily switch to Karaoke Mode and pass the mic around to get everybody belting their favorite anthems. 

Bring Home a Smarter, More Efficient Experience That Keeps Getting Better

Upgrading to a Vision AI TV gives you more than just better picture and sound quality. With Vision AI, you bring home technology that makes everyday living easier.

Being more efficient with your energy use is effortless with Vision AI TV’s Energy Mode. This intelligently helps optimize energy consumption while you enjoy your favorite content. Additionally, SmartThings integration turns your TV into a convenient hub that lets you manage and monitor your connected smart home devices using a single platform.

As your home becomes more connected, Samsung gives you peace of mind with Samsung Knox Security. This offers robust protection for your data and connected devices, while automatically blocking malicious apps and sites. Your Samsung TV experience continues to improve with One UI Tizen, which supports up to seven years of OS upgrades to ensure you continue to enjoy the latest features and innovations for years to come.

Don’t Wait to Upgrade, Grab Deals on Samsung Vision AI TVs and Sound Devices

There’s no need to put your upgrade on hold when you can get great deals on premium display and sound from Samsung today. Seize the moment and secure a better home entertainment experience today. Bring home freebies and get up to PHP 80,000 off on Samsung Vision AI TVs and more, available until August 31, 2026 only.

Enjoy greater peace of mind with Samsung Care+ Premium, available on the Samsung Online Store or the Shop app. Starting at just PHP 5,799/year*, you can keep your Samsung TVs performing at their best through extended warranty coverage along with a host of expert maintenance services.

To know more, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-259288 Series of 2026

MANILA, Philippines – As the centerpiece of home entertainment, televisions have become much more than just a screen. Whether you’re gathering with loved ones for a movie marathon, cheering through every game-winning play, or simply unwinding to the sound of your favorite artist, the right TV shapes how you experience the moments that matter.

This is why choosing the right TV can make a bigger difference than you think. As the global No. 1 TV and soundbar brand, Samsung expands the possibilities of home entertainment with innovations designed to enrich daily living. Its lineup of Vision AI TVs is built to intelligently optimize your viewing experience while adapting to your needs, so you can spend less time worrying about the details and more time enjoying what you love.

From breathtaking visuals and immersive audio, to intuitive intelligence that lasts, here’s how upgrading to a Samsung Vision AI TV transforms your home viewing experience.

Feel the Difference with Better Picture and Bigger Sound

The biggest difference upgrading to a Samsung Vision AI TV can bring involves more than brighter picture or sharper detail—it’s how effortlessly it makes your viewing even more immersive. 

Whether you’re streaming the latest blockbuster or watching live sports, or revisiting old favorites, the Samsung QLED 4K Vision AI TV brings every frame to life with 100% Color Volume on hues that remain lifelike across different brightness levels. The TV intelligently optimizes every scene through its Q4 AI Processor. It enhances both picture and sound in real time, so you can simply sit back and immerse in the content you love.

Aside from brilliant displays, levelling up your entertainment is also about the sound that surrounds you as you immerse in your viewing. Sound helps you dive deeper into your viewing. Pair your Vision AI TV with the B450F 2.1ch Soundbar to enjoy fuller, richer sound that pulls you deeper into your entertainment. Its Dolby Audio and DTS Virtual:X sound technology surrounds you with spacious 3D audio and deep bass that makes every scene feel larger than life.

Unlock a Smarter, Safer TV Experience

Beyond enhancing your entertainment, Samsung believes that a better TV experience doesn’t just enhance your entertainment, it makes everyday living simpler. Samsung Vision AI comes with a host of intelligent features, designed to enhance your daily routines.

AI Energy Mode helps you monitor and optimize the TV’s energy consumption, bringing greater efficiency without compromising performance. Additionally, SmartThings connectivity makes running your smart home more effortless. It turns your TV into a smart home hub, allowing you to connect and manage devices from a single screen.

A smarter, more connected experience calls for stronger security. Vision AI TVs are equipped with Samsung Knox Security, which safeguards your privacy by protecting sensitive information, securing connected devices, and automatically blocking suspicious apps and websites. Samsung built its Vision AI TVs with advanced technology that powers effortless convenience and gives you greater peace of mind.

Make Moments Better with Crystal-Clear Display and Pulse-Pounding Audio

Upgrading to a Samsung TV means making everyday moments feel extraordinary. From binge-watching your favorite shows to weekend karaoke parties, having the right TV and sound device turns entertainment experiences into memorable moments you will treasure.

The Crystal UHD 4K Smart TV brings exceptional clarity to everyday viewing. Driven by its Crystal Processor 4K, the TV renders vibrant colors and fine details in 4K clarity. With powerful upscaling technology, the TV sharpens every scene into breathtaking 4K resolution to bring out every shade of color and every fine detail of the content you love.

Great visuals deserve sound to match, and nothing does the job as well as the Samsung MX-T70 Sound Tower can. The sound tower helps you put the fun on full blast with up to 1,500 watts of powerful, bi-directional sound that fills every corner of the room. 

Besides powerful bass drops, the MX-T70 Sound Tower adds a playful vibe to your entertainment with its LED Party Lights. You can choose from a variety of light modes to match the mood, with sound effects that are as easy to adjust on the fly. On Karaoke Mode, you can bring the stage straight to your home and get everyone belting out to the ultimate sing-along hits.

Enjoy Entertainment That Keeps Getting Better

Premium hardware is only half of what makes upgrading to a Samsung TV worth it. Having endless entertainment truly makes a difference, and Samsung ensures you’ll never run out of things to watch.

Discover unlimited content with the Samsung TV Plus app, which comes pre-installed on Samsung TVs. The app provides access to hundreds of live channels and thousands of on-demand titles for free, giving you a world of content to discover from the moment you set up the TV.

Investing in a Samsung TV means you can keep enjoying premium entertainment for years to come. Samsung TVs support up to 7years of OS upgrades with One UI Tizen. This means your TV will continue to receive the latest features, improvements, and innovations for as long as possible.

Upgrade to a Samsung Vision AI TV Today

From stunning picture quality and room-filling sound, to intelligent features that make everyday life easier, bringing home a Samsung Vision AI TV turns every moment into unforgettable experiences. 

There’s never been a better time to upgrade than now, as Samsung is offering the best deals on Vision AI TVs and sound devices. Save up to PHP 80,000 on Vision AI TVs and take home exclusive freebies. Don’t wait, these offers are available until August 31, 2026 only.

Get greater peace of mind when you avail the Samsung Care+ Premium for your TVs, available exclusively on the Samsung Online Store or the Shop app. Starting at PHP 5,799/year*, enjoy extended warranty coverage along with certified expert services to keep your Samsung TV performing at its best.

To know more about Samsung Vision AI TVs, visit https://news.samsung.com/ph/.

[DTI Fair Trade Permit No. FTEB-259288 Series of 2026]

MANILA, Philippines (July 16, 2026) – A great home entertainment setup can level up every movie night, game day, or binge-watching session. As the global No. 1 TV and soundbar brand, Samsung continues to push the boundaries and deliver innovations that transform viewing and audio experiences — helping you get the most out of every moment you spend on what you love.

With Samsung Vision AI TVs and sound devices, your viewing becomes more immersive through intelligent picture and sound that automatically adapt to what you’re watching. From July to August, Samsung makes upgrading your experience more valuable than ever with big savings and exclusive freebies on Vision AI TVs and sound devices.

Experience Vibrant Viewing Like Never Before with the QLED Vision AI TV

Entertainment becomes more brilliant with rich visuals to match every moment. Whether you’re streaming your favorite series or catching your team’s latest match, Samsung’s QLED 4K Vision AI TV enhances every scene through its advanced Q4 AI Processor, delivering a premium viewing experience like no other.

The TV’s vibrant display is powered by Real Quantum Dot Technology, which uses cadmium-free quantum dot sheets that produce lifelike, vivid picture quality with PANTONE-validated color and 100% Color Volume. These render images with true-to-life skin tones and accurate detail, ensuring you view your content exactly as intended. Its powerful upscaling technology ensures you dive into the things you love in crisp, 4K brilliance.

Stunning display is only part of the experience. Through Q-Symphony, you can pair the QLED 4K Vision AI TV with a compatible soundbar.

Make your viewing more immersive with Samsung sound devices, like the B450F 2.1ch Soundbar. The soundbar’s Dolby Audio and DTS Virtual:X surround sound technology envelops you in spacious, 3D audio with deep, powerful bass, bringing the movies and shows you love to life.

Beyond picture and sound, the TV is also designed to enhance your everyday living. AI Energy Mode helps optimize the TV’s energy consumption, so you can keep enjoying premium TV performance without worrying about electric costs. Through SmartThings integration, you can connect and control your smart home devices in one platform. To keep your sensitive data and integrated devices protected, the TV is equipped with Samsung Knox Security to give you greater peace of mind.

Immerse in Crystal-Clear Visuals with the Crystal UHD Smart TV

For those who seek impressive TV performance that fits seamlessly into their space, the Crystal UHD 4K Smart TV is an ideal option for your home. The TV is powered by Samsung’s Crystal Processor 4K, reproducing every shade of color with crystal-clear vibrance. Powerful 4K upscaling technology optimizes your content to ensure a sharper, more detailed viewing experience.

The TV’s design is as thoughtful as its performance. Samsung’s MetalStream body gives the TV a premium feel and elegant presence that complements any living space. It also has an ultra-slim bezel, which creates an immersive, edge-to-edge display that makes the picture feel even larger and more present.

Besides premium picture quality, entertainment abundance is built in through the Samsung TV Plus app. It comes installed on the TV, and offers instant access to hundreds of live channels and thousands of on-demand titles across every genre — all at zero extra cost. Built with the intuitive One UI Tizen, the TV offers up to 7 years of OS upgrades. This ensures your TV investment remains up-to-date with the latest features and services, so it can serve you for years to come.

Surround Your Space with Powerful Sound from the MX-T70 Sound Tower

Some moments demand next-level audio, and you can enjoy all that and more with the MX-T70 Sound Tower. You can put the fun on blast with the sound tower’s 1,500 bi-directional audio delivers room-filling performance. Its built-in subwoofer adds deep, impactful bass that you can feel reverberating throughout the room.

The fun doesn’t stop with sound. The sound tower’s LED Party Lights let you match the lighting to every occasion with multiple preset modes, which you can easily control through the Samsung Audio app. For moments that call for a sing-along, the sound tower makes it easy with Karaoke Mode. Just plug in a mic, play your favorite track, and get everybody jamming along.

Grab the Best Deals on Samsung Vision AI TVs and Sound Devices

Great viewing experiences happen with the perfect home entertainment setup. With Samsung’s exclusive offers, there’s never been a better moment to upgrade at exceptional value. Enjoy exclusive freebies with up to PHP 80,000 on Samsung Vision AI TVs and more. These offers are available from July 1 to August 31, 2026 only.

Get protection for your TVs when you add the Samsung Care+ Premium to your purchase on the Samsung Online Store or the Shop app. For as low as PHP 5,799/year*, you can avail extended warranty coverage plus expert maintenance services for your Samsung TVs to maintain their reliable performance for years to come.

To know more, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-259288 Series of 2026

MANILA, Philippines (July 9, 2026) – The premium television market is evolving alongside changing consumer behavior. On average, consumers spend about ¼ of their day watching TV¹, with 3 in 4 Filipinos streaming video content². Immersive viewing has also become increasingly important, indicating that consumers are more likely to invest in TV technologies that deliver richer visuals, smarter experiences, and greater long-term value³.

For Samsung, these shifts reinforce its belief that the future of TV lies in smarter, more advanced technologies that make every viewing experience more meaningful. Reinforcing its position as the global No. 1 TV brand for 20 consecutive years, Samsung continues to redefine TV viewing with its newest Vision AI TVs.  

Combining advanced intelligence with breakthrough display technologies, the latest Vision AI TVs create smarter, more immersive home entertainment experiences for consumers.

Vision AI Companion Creates TVs That Understand You

Perhaps the clearest example of Samsung’s vision for the future of television is its Vision AI Companion technology. Built on advanced natural language processing, Vision AI Companion transforms the television from a passive display into an active participant in the entertainment experience. 

This intuitive technology enables viewers to interact with their TV in a conversational manner. They can simply ask for real-time recommendations, inquire about cast information while watching a show or movie, or seek the latest statistics of their favorite team in the middle of a live broadcast. 

This intelligence extends through the integration of AI Football Mode– Instead of relying on generic picture settings, the TV recognizes football content and automatically optimizes picture and sound settings designed to recreate the atmosphere of the pitch right at home. 

Micro RGB Delivers Micro-sized Precision and Unlocks a New World of Color

The new Samsung Micro RGB Vision AI TV also sets new benchmarks for premium display performance — the embodiment of Samsung’s strategy of reshaping TVs through precision engineering, intelligent software, and an expanded content ecosystem.

This new technology reproduces an ultra-wide spectrum of colors by deploying microscopic red, green, and blue (RGB) backlights working together with remarkable precision. This results in lifelike visuals with brighter images, richer contrast, and less color bleed.The TV’s display is driven by the Micro RGB AI Engine Pro, which simultaneously handles 4K upscaling, color enhancement, and sound optimization. To complement this, the Micro RGB Precision 100 reproduces colors with extraordinary accuracy, while the Glare Free Display eliminates distracting reflections to allow viewers to stay immersed in their entertainment regardless of lighting conditions. 

The TV also offers a smooth, ultra-fast gaming experience through its Motion Xcelerator. It supports VRR gaming at up to 165Hz, providing fluid, lag-free gameplay. Additionally, the Gaming Hub streamlines every playing session by bringing together console games, cloud gaming services, and apps within a single interface, complete with personalized recommendations.

The AI Sound Controller Pro feature enables viewers to independently adjust their audio settings to suit different types of content, while Live Translate detects the language of the series or movie being played and generates subtitles in the viewers’ preferred language. 

Mini LED Enhances Viewing with Monumental Depth and Dynamics

Samsung’s new Mini LED Vision AI TV meanwhile reinforces that modern viewing experiences are defined by visual excellence coupled with intelligent adaptation. Powered by the NQ4 AI Gen2 Processor, the TV uses 20 unique AI neural networks to continuously analyze what is on screen and optimize both picture and sound accordingly to deliver the best possible experience for every viewer.

Utilizing significantly smaller backlights than conventional LED televisions, the Mini LED Vision AI TV achieves far more accurate control over brightness and shadow. Moreover, the TV produces stronger contrast, with truer blacks and brighter colors, as well as remarkable depth across every scene. Pure Spectrum color builds upon this foundation, rendering pixel-level color accuracy that preserves natural-looking hues across an expanded color gamut. Meanwhile, Mini LED HDR enhances the realistic display by revealing greater detail in both the darkest and brightest parts of the image to create picture quality that feels more dimensional and immersive.

Similar to the Micro RGB Vision AI TV, the Mini LED Vision AI TV also makes gameplay exceptionally smooth — even for VRR titles up to 4K 144Hz. Through the AI Gaming Optimizer, the TV eliminates the need for manual configuration as it automatically recognizes game genres through real-time analysis and adjusts display settings to maximize responsiveness and visual clarity.

SmartThings Connectivity Builds TVs that Evolve with the Modern Home

As consumer demands for TVs that do more continue to grow, Samsung designed its Vision AI TVs to also serve as intelligent control hubs of the modern home. The built-in SmartThings integration connects Vision AI TV to compatible smart home devices, making the TV the “command center” for the household. Through this, users are able to monitor their smart appliances and manage their energy consumption on AI Energy Mode directly from the television screen.

Samsung’s broader vision for the TV experience extends beyond entertainment, viewing televisions as a long-term investment that evolves alongside new technologies and changing consumer lifestyles. Driven by the One UI Tizen OS, the interface of Vision AI TVs is designed to remain seamless and intuitive over time, supporting up to seven years of free OS upgrades.

Samsung Vision AI TVs: Shaping the Future of Viewing

After two decades as the global No. 1 TV brand, Samsung aims to continue to push beyond conventional televisions design to create experiences that are smarter, more immersive, and built around the modern consumer. 

See what’s possible with Samsung Vision AI TVs on samsung.com.ph. Get premium care for your TV when you add the Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app. Enjoy an extended warranty coverage of up to two years along with comprehensive expert services for as low as PHP 5,799/year*.

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/. 

1 Data from Samsung PH CMI – Brand Health Tracker for TV
2 Streams and Screens: The Philippines Unlocking Filipino Viewing Behavior and Ad Engagement. https://www.magnite.com/research/streams-screens-philippines/
3 Data from Samsung PH CMI – Brand Health Tracker for TV

Entertainment is no longer confined to a single place. Today’s viewing journeys unfold across different screens, moments and contexts.

A show may begin with a clip, a trailer shared in a group chat, or a recommendation that arrives mid-scroll. This is not fragmentation. It is how modern viewing works. The more interesting question is not how many screens we use, but what each screen does best, and why despite the plethora of display options made available to consumers, the TV continues to hold a special place in how people experience entertainment at home.

According to Samsung’s 2025 Southeast Asia and Oceania (SEAO) TV Awareness Survey^[1], 65% of the region’s consumers watch TV daily. It’s clear that even as viewing journeys happen across more screens, TV remains part of the everyday rhythm in many households.

From Discovery to Presence

Mobile plays an important role in the viewing journey. It is always within reach, making it suitable for discovery, quick viewing, social sharing, and entertainment on the go.

At the same time, some viewing moments are especially suited for the big screen as TV brings scale, comfort and shared presence to entertainment experiences at home.

For instance, watching a live sports match on the big screen can bring the excitement from the stadium into living rooms. With features like AI Soccer Mode^[2], sound and picture are optimized so viewers can enjoy every single bit of the gameday action from the comfort of their homes. This is why close to 40% of SEAO Smart TV users mirror, cast or stream from their phone to the TV1, showing how consumers value the flexibility of mobile viewing while appreciating the big screen experience.

Rather than choosing between screens, consumers are moving fluidly across them. Mobile devices offer mobility and immediacy, while TV brings scale, comfort, and presence.

A Smarter Way to Navigate Entertainment

Modern viewing no longer begins only when someone turns on the TV. It often starts elsewhere, before making its way there. The role of the Smart TV is to make that transition feel seamless, intuitive and coherent.

That is why the interface matters as much as the display. Viewers should be able to move easily between entertainment, apps and experiences.

Samsung’s One UI Tizen^[3] reflects this shift by making everyday entertainment smoother to navigate. Viewers can easily access apps, customize the home screen, stream content, and enjoy gaming through built-in smart features, creating a TV experience that feels intuitive, personal and connected. With up to seven years of OS upgrades^[4], our TVs are future-proof and kept up to date with security enhancements and performance improvements.

Furthermore, Samsung Smart TVs support the way people move between screens. They allow users to conveniently mirror mobile content on the TV, use Multi View to watch TV and mobile content at the same time, display personal photos, and use the phone as a remote control.

Where the Moment Comes to Life

Once the journey reaches the TV, the screen determines how the moment lands. This is where picture, sound and intelligence work together.

Features^[5] such as Glare Free, HDR10+, and Object Tracking Sound+ (OTS+) help shape how entertainment feels on the big screen. For instance, whether with daylight or indoor lighting, our advanced anti-glare technology reduces reflections to a barely noticeable level, so that viewing experiences stay clear, comfortable, and uninterrupted. Meanwhile, HDR10+ uncovers delicate details across deep shadows to vibrant highlights, bringing greater dimension and immersion to each scene. Additionally, OTS+ helps sound follow on-screen movement for a more immersive audio experience.

Samsung Vision AI^[6] adds another layer by enabling the TV experience to adapt more intelligently to content and environment. Through AI Customization Mode, AI Optimized Mode and AI Sound Controller, the TV can enhance visual detail, fine-tune audio and adjust settings to better match what viewers are watching and where they are watching it.

As a result, films feel more cinematic, with light, shadow and color carrying greater depth. Live matches feel more immediate, as motion and sound bring the room closer to the action. Gaming feels more immersive when the screen keeps pace with every moment. At its best, TV quietly enhances the experience, helping viewers stay immersed in the content and the moment.

On TV models^[7] supporting Vision AI Companion^[8], users can easily pull up related information and content recommendations, activate AI-powered picture and sound enhancements, and access AI apps and features directly on the TV with a click of the AI button or long-press of the Home button on the remote control.

The journey does not have to end when viewing stops. Samsung’s The Frame extends the role of TV beyond entertainment by allowing the screen to remain an integral part of the room when not in use.

The Frame can display renowned pieces that transform the screen into a personal gallery, reflecting individual tastes and complementing the style of the home. Through the Samsung Art Store^[9], users can access more than 5,000 selections from world-famous artists and institutions, with collections that continue to evolve and expand across different genres and themes.

Recent collaborations include the partnership with the San Francisco Museum of Modern Art, which bring celebrated works by artists such as Diego Rivera and Piet Mondrian into the home. The Art Basel Hong Kong 2026 Collection also features works from emerging and established contemporary artists, imbuing the energy and creativity of their work into everyday living spaces.

This makes The Frame more than a screen for watching content. It becomes part of how people shape their spaces and appreciate art as another form of everyday entertainment.

The Right Screen for the Right Moment

The modern viewing journey does not depend on one screen doing everything. It is contingent on each screen playing its role at the right moment. Mobile helps the journey begin through discovery, immediacy and spontaneous moments. TV is where that journey becomes more focused, immersive and present.

In the multi-screen era, the TV complements the way we use devices. It gives entertainment a place to land and its presence can elevate a space. The journey may start anywhere and the big screen is where it all comes together.

Visit https://www.samsung.com/my/tvs/vision-ai-tv/ for more information on Samsung AI TVs.

^[1]Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025.

^[2]Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.

^[3]One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account.

^[4]Tizen OS upgrades will be supported for up to 7 years starting from release year, for TVs released in the year 2026. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply. Due to hardware specifications, the 7-year OS upgrades apply only to Samsung TVs released after 2023. Accordingly, support may vary depending on model, region, product launch year and other factors.

^[5]Features and availability may vary by model and region

^[6]Supported models may vary depending on the feature.

^[7]Samsung Vision AI Companion is integrated across nearly Samsung’s entire current 2026 and 2025 TV line-up, including Micro RGB, OLED, Neo QLED, Mini LED TVs and The MovingStyle, and Smart Monitors line-up. Availability of Vision AI Companion may vary depending on market and model.

^[8]Feature available in certain regions and models. Availability, supported features, and user interface may vary by country, region, model and viewing conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed — please check results. Requires certain Bluetooth remote (sold separately on some models). In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. Go to feature

^[9]Paid subscription required. Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

MANILA, Philippines – June 26, 2026 – Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, and a Samsung TV and Supergirl intergalactic experience at the Mall of Asia Atrium.

“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.

As part of the film’s press tour, the Supergirl intergalactic pop up experience is available at the Mall of Asia Atrium from June 18 to 26, 2026  featuring  Samsung’s 2026 Vision AI TV line-up, including the Neo QLED and Samsung OLED, monitors, and home audio lineups throughout film-inspired spaces, including Supergirl’s celebration area, Kara’s Ship, the Intergalactic Bus Stop and greeting wall.

“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”

As the global TV market leader for 20 consecutive years, Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

For more information, visit www.samsung.com. 

Art has long been a reflection of personal style, helping homeowners shape spaces that feel uniquely their own. Today, that expression extends beyond traditional mediums and into the devices that occupy the heart of the home, including the television.

Designed to seamlessly blend art, technology and design, the 2026 Samsung The Frame transform the TV from a screen into a statement piece. Whether displaying artwork from a world-renowned exhibition, showcasing personal photographs, or delivering immersive entertainment, Samsung’s Art TVs are designed to complement modern living spaces while elevating everyday experiences.

Curious how an Art TV can transform your living space? Here are three ways Samsung’s 2026 The Frame bring together premium display technology, world-renowned art and thoughtful design to elevate the modern home.

1. A Personal Gallery with World-Renowned Art 

Bringing art into the home has never been easier. Homeowners now have more opportunities than ever to discover, curate and enjoy artwork without leaving their homes.

According to Samsung’s 2025 Southeast Asia and Oceania TV Awareness Survey¹, 78% of consumers familiar with The Frame agree that it is equipped with the latest technology. Samsung’s 2026 The Frame go beyond traditional television experiences with innovative Art TV features that bring world-renowned artworks directly into the home:

• The Samsung Art Store features more than 5,000 works from over 800 artists and more than 80 global partners — including collaborations with Moomin and Art Basel 2026.
  
• Art Store Streams ² deliver a curated collection of 30 complimentary artworks every month, refreshed around new themes and artistic styles.

2. Premium Entertainment for Every Home

While The Frame is known for its artistic appeal, it is also designed to deliver premium entertainment experiences for everyday viewing. The survey found that 76% of consumers aware of The Frame associate it with exceptional picture quality, while 75% view it as a premium and high-end TV. 

The 2026 lineup delivers on these expectations through a combination of advanced display technology and intelligent experiences.

Exceptional Picture Quality

• Quantum Mini LEDs that precisely control light for deeper contrast and sharper detail.
• Real Quantum Dot technology that produces more vibrant, true-to-life colors.

Smarter Viewing with Samsung Vision AI Companion

Beyond picture quality, The Frame is equipped with Samsung Vision AI Companion, Samsung’s integrated AI platform designed to make the TV more intuitive and context aware.

Through a dedicated AI button or a long-press of the Home button ³ on the Samsung smart remote, users can interact with content in new ways, from learning about characters and plotlines to controlling playback through voice commands.

Designed for Art and Entertainment

Whether displaying artwork or streaming a movie, both The Frame models are designed to deliver a comprehensive viewing experience.

• Glare Free display⁴ keeps distractions to a minimum, reducing reflections while preserving vivid color and brightness. 

• Q-Symphony, which synchronizes compatible Samsung TVs and soundbars for richer audio experiences.
• Samsung TV Plus, Samsung’s free ad-supported streaming service provides access to over 4,300 channels across 30 countries, allowing users to enjoy diverse content at no additional cost.

3. Designed to Elevate Every Living Space 

A television is more than an entertainment device these days, it is also part of the home’s overall design. 75% of consumers familiar with The Frame associate it with an elevated look and feel. Designed to complement modern interiors, the TVs seamlessly blend form and function through:

• Modern Frame Design that resembles a framed artwork.
• Customisable magnetic bezels ⁶ that snap on easily to suit different interior styles and personal preferences.

The Frame TV can also be mounted nearly flush against the wall using Samsung’s Slim Fit Wall Mount, helping it resemble a framed artwork rather than a traditional television.

Whether serving as a statement piece in the living room, displaying artwork throughout the day, or providing immersive entertainment for movie nights, Samsung’s 2026 The Frame is designed to integrate naturally into modern homes, bringing together art, technology and thoughtful design in a single experience.

The latest The Frame TV is now available in Samsung Philippines. Visit Samsung.com/ph to explore the full lineup, including available sizes, customizable bezel options and the latest promotions.

1 Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Findings in this article are based on respondents who answered the relevant question (N = 1,199), N = [number] in [subsidiary]

2 Availability may vary by country. The time at which the 30 artwork are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice.

3 Users will need to review and accept the Privacy Notice the first time they use the service.

4 Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.

5 Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference)

6 Customisable Frame sold separately. Supported Customisable Frame lineup may vary by country.

In 2017, The Frame combined Samsung Electronics’ advanced display technology with an elegant design to fit seamlessly into living space. Resembling a picture frame, The Frame featured customizable bezels, the Invisible Connection, and the One Connect Box which neatly organizes all cables, giving the living room a clean, clutter-free look.

Moreover, Samsung Art Store, the art subscription service for Samsung Art TVs, brought renowned and captivating artworks into homes worldwide, continuously expanding its collection to over 5,000 pieces.

This year, the premium art experience has been further elevated with the introduction of the Vision AI Companion, which offers a more personalized experience, along with various setup options. Check out the infographic below to explore The Frame’s innovative journey in bringing art into everyday life.

1 Customizable bezels sold separately and options may vary by market.