The 2026 Samsung Vision AI TVs are designed to elevate Filipinos’ passions at home with AI-powered features and cutting-edge display technology, including the world’s first Micro RGB TV, which delivers the most accurate color expression.

MANILA, Philippines (May 21, 2026) – Global No. 1 TV and soundbar brand Samsung continues to make home entertainment better in every way as it introduces its newest lineup of Vision AI TVs and sound devices. Among the lineup are the Micro RGB and Mini LED TVs, built to help more Filipinos experience their passions more fully right in the comfort of their home.

Starting May 25, you can save up to PHP 86,999 and avail exclusive offers on the new Samsung Vision AI TVs. Get a free monitor worth PHP 32,999 and a free soundbar worth PHP 86,999 with every Micro RGB, Neo QLED, and Samsung OLED Vision AI TV. Plus, enjoy a free Installation and VIP Product Assistance service worth up to PHP 10,000.

Grow Your Passions with Vision AI Companion

Vision AI Companion sets the new Samsung TVs apart. With advanced natural language understanding, it allows you to interact with your TV more conversationally. You can ask for real-time recommendations or pull up cast information while watching a TV series or a movie, or ask for the current stats of your favorite player in the middle of a live broadcast.

AI Football Mode makes football viewing even better by applying picture and sound settings, designed to make you feel like you’re in the pitch. This AI-driven optimization delivers richer colors, dynamic contrast, with crystal-clear audio — allowing you to track rapid passes and feel the roar of the stadium crowd right in your living room.

From left, Samsung Philippines Product Marketing Manager for Display Robert Centena; Business Director for Video and Display (VD) TS Lee; Head of VD Chris Almazan; Product Marketing Head for VD Mahir Al-Rubah; with Product Marketing Managers for TV Ron Matas and Andrea Borbe, unveil Samsung’s new range of Vision AI TVs headlined by the industry’s first Micro RGB TV.

The Micro RGB Vision AI TV Brings a New Dimension of Detail

Samsung’s newest Vision AI TVs are pushing display innovation further, proving that bigger moments start with something small. Leading the lineup is the industry’s first Micro RGB Vision AI TV, which introduces a breathtaking new world of ultra-wide colors. It uses microscopic backlights working together to produce a wider color range, brighter images and more accurate hues across the screen without color bleeding. This renders sweeping landscapes and moody cinematography with lifelike accuracy.

The Micro RGB Vision AI TV runs on Samsung’s most powerful processor, the Micro RGB AI Engine Pro. This enables 4K upscaling, color enhancement, and sound optimization all at once — pulling you deeper into every scene or every intense moment of a live match. To complement this, the Micro RGB Precision Color 100 refines every shade on screen, making colors appear more vivid and true-to-life. Glare from the sun or a lighting fixture has a way of breaking the spell when you’re watching, but with the TV’s Glare Free Display, distracting reflections are no longer a concern. This lets you get lost in your entertainment, day or night.

That same visual precision carries over into the gaming experience. The Micro RGB Vision AI TV becomes a premium battle station with smoother, blazing-fast gameplay even for VRR games up to 165Hz through the Motion Xcelerator technology. This ensures that high-speed esports tournaments and graphically demanding action games run with zero motion blur. Finding your next game is just as seamless with the Gaming Hub. It streamlines gameplay, bringing together your favorite titles from consoles, cloud services, and apps in one place, complete with tailored recommendations that suit your taste.

Great picture is only half the experience as the Micro RGB Vision AI TV also delivers a remarkable sound performance. The AI Sound Controller Pro allows viewers to take charge of their acoustic environment while watching, allowing them to adjust the volume of voices, background music, and sound effects to isolate even the subtlest audio.

Samsung OLED Vision AI TV Delivers Cinema-Grade Brilliance That Pulls You

The latest Samsung OLED Vision AI TV is designed to make entertainment feel more cinematic, immersive, and engaging from the comfort of your home. Built with self-illuminating pixel technology, the Samsung OLED display achieves perfect, infinite blacks and brilliant, pure whites. This results in a picture that feels less like a screen and more like a window right into the content you’re viewing. The TV holds VDE certification for Real Black Performance, Pantone validation for accuracy across over 2.100 colors and 110 skin tone shades.

This impressive picture quality is driven by the NQ4 AI Gen3 Processor, which uses 128 AI neural networks that work in real time to sharpen, upscale, and optimize every frame. Samsung OLED HDR+ further elevates the experience, analyzing each scene individually and boosting brightness precisely where it matters.

The TV’s brilliance extends to the gaming experience. The Motion Xcelerator 165Hz supports VRR gameplay at up to 4K 165Hz. It comes with a Gaming Pack, which eliminates lag, tearing, and stutter, to make every playthrough smooth and distraction-free.

Picture-Perfect Masterpiece with the Neo QLED Vision AI TV

The Samsung Neo QLED Vision AI TV is built on the idea that no matter what you’re watching, it should always look exceptional. To deliver on that, Samsung engineered the Neo QLED Vision AI TV with the Quantum Mini LED backlighting at its foundation. This utilizes thousands of microscopic LEDs organized into precise zones controlled with greater accuracy than standard LED panels. The outcome is a picture with stronger contrast, cleaner highlights, and shadow detail that holds up even in the darkest scenes. Whether you’re viewing a nature documentary, watching a film late at night, or catching up on live sports, the Neo QLED Vision AI TV renders it all with perfect clarity.

The Neo QLED Vision AI TV’s brilliance extends beyond picture quality. Its SmartThings connectivity delivers remarkable convenience, helping you control your smart home devices directly from the screen. Whether it’s monitoring or controlling your smart appliances, staying connected to your pets while you’re away, or managing your energy consumption with AI Energy Mode, this intelligent integration simplifies day-to-day life and keeps you entirely immersed in doing what you love.

The TV can also serve as an art piece for your living room. The built-in Art Store offers access to over 5,000 curated works from famous museums across the globe. When you switch off your TV, you can turn it into a rotating gallery of masterpieces to add elegance to your space. Meanwhile, Samsung Knox Security runs in the background to safeguard your connected devices. It protects your personal data, blocks suspicious apps, and keeps the TV’s software secure through continuous updates — giving you peace of mind, so you can focus solely on what you love.

Breathtaking Depth and Dynamics from the Mini LED Vision AI TV

Samsung’s new Mini LED TVs elevate the way you experience your passions at home through smarter processing and enhanced realism. Its NQ4 AI Gen2 Processor uses 20 AI neural networks to optimize picture and sound based on what you’re watching or playing.

Mini LED technology utilizes smaller backlights than regular LEDs, allowing for more precise control of light and shadow. It displays deeper contrast, finer details in dark scenes, and a clearer, more immersive picture overall. Pure Spectrum Color adds pixel-level color precision across an expanded hamit, keeping every hue balanced and natural. Mini LED HDR further enhances contrast, pulling out deeper blacks, brighter highlights, and sharper detail in action-packed shows or championship matches.

Gaming is taken to the next level through the TV’s Motion Xcelerator 144Hz feature, which delivers seamless visuals at incredibly fast speeds. This dynamic refresh technology provides ultra-smooth motion performance for VRR games up to 4K 144Hz, making fast-action on the pitch or in-game looks smooth and clear from every angle. The AI Gaming Optimizer keeps you focused on achieving victory without having to fumble through your display settings. Through real-time screen analysis, it instantly recognizes the specific genre of your game and automatically applies the optimal visual and performance settings.

The Odyssey OLED Gaming Monitor Unleashes Your Competitive Edge

Samsung has held the title of global No. 1 gaming monitor brand for seven consecutive years, a position built by consistently delivering a gaming experience at the highest level. The Samsung Odyssey OLED takes a leap for gaming monitors, pushing your competitive edge beyond limits. Built for gamers who refuse to compromise, this monitor is equipped with self-illuminating pixels that produce near-infinite contrast, rendering deep blacks and vivid colors. This allows you to fully immerse in dark gaming environments, revealing detail that would otherwise be lost on typical LED panels. At the same time, bright scenes remain saturated and controlled rather than washed out.

The Odyssey OLED G7 brings dual mode which delivers 330Hz at FHD and 160Hz at 4K resolution, with a response time as quick as 0.03ms to ensure a smooth, seamless display performance. It has a an ergonomic stand to help you achieve winning heights. You may choose to play in landscape or stream in portrait mode.

Display Performance Built for More

Samsung’s new TVs are designed for long-term use. Running on One UI Tizen, the TVs feature a seamless, intuitive interface that won’t get left behind with up to 7 years of OS upgrades. This ensures your TV continues to grow alongside your interests, adapting to new technologies and features as they emerge.

Samsung TV Plus helps you broaden your horizons. You can deepen your passions further with unlimited access to over 750 channels and thousands of on-demand content — from sports and news, to blockbusters and the hottest TV shows —- entirely for free.

Samsung’s latest range of Vision AI TVs and sound devices create moments that feel more immersive, connected, and meaningful. Pursue your passions more fully with the new Samsung Micro RGB and Micro LED TVs, coming this June. Go to samsung.com.ph to see what’s possible.

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-251774 Series of 2026

PHILIPPINES – May 19, 2026 – Mark your calendars for the highly anticipated Samsung LazMall Super Brand Day on May 21. Returning for its ninth edition, the annual online sales event will present Samsung’s latest innovations at unbeatable prices for one day only. This year’s theme, “Dream Deals”, spotlights exceptional value across Samsung’s ecosystem of mobile devices, home appliances, TVs and displays – bringing premium innovations to consumers across Southeast Asia.

Held in partnership with Lazada, the leading eCommerce platform in Southeast Asia, the Samsung x Lazada Super Brand Day invites shoppers across the region to enjoy exclusive promotions and limited-time offers on some of Samsung’s most sought-after products.

The Super Brand Day will include Samsung’s most intuitive Galaxy AI phone yet, the Galaxy S26 series, designed to elevate everyday mobile use with its powerful performance, industry-leading camera systems, and advanced AI features. For an enhanced audio experience, the Galaxy Buds4 series complements the device with seamless connectivity.

Shoppers looking to upgrade their viewing experiences at home can explore Samsung’s premium display innovations, including the Mini LED M70H AI Smart TV lineup, which delivers exceptional color, clarity and intelligent picture processing capabilities. For all your productivity, entertainment and gaming needs, check out Samsung’s latest range of immersive displays, such as OLED, QLED, and Crystal UHD TVs, as well as Odyssey QLED Gaming Monitors. 

Homeowners can also look forward to doing less and living more with Samsung’s range of AI-powered digital appliances, which offer smarter and more intuitive living, with the Bespoke AI Refrigerators, AI Ecobubble Washer-Dryers, and Windfree Air Conditioners designed to simplify everyday routines at home.

Chang Soo Park, Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are thrilled to partner with Lazada once again to bring Samsung’s latest innovations closer to consumers across Southeast Asia. Whether upgrading everyday essentials or enhancing a home setup, this year’s ‘Dream Deals’ event makes our premium innovations more accessible than ever with offers that are not to be missed.”

Highlights of Samsung Super Brand Day in PH include:

• Up to 50% OFF on select Galaxy devices
• Up to 40% OFF on select TVs, Sound devices, and Monitors
• Up to 45% OFF on select Digital appliances

For more information, visit http://spr.ly/Samsung-LZD-SBD. Shoppers can also download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today.

MANILA, Philippines (May 8, 2026) – Sometimes, the best experiences are found right at home, in front of your TV. Global No. 1 TV brand Samsung transforms simple moments into extraordinary ones with vibrant, immersive visuals from its QLED Smart TVs, bringing a billion shades of lifelike color.

Samsung QLED TVs are powered by Quantum Dot technology, made up of nanometer-sized semiconductors that produce the most detailed and accurate color expression. These real quantum dot materials bring the screen to life, creating the most accurate depiction of any content. Turning light into colors that remain accurate across a wide range of brightness levels, combined with 4K Upscaling, the QLED viewing experience transports you to a vibrant world from home.

With 100% color volume, Samsung QLED TVs deliver the most immersive, real-life-like experience. Watching a basketball game feels like you’re sitting right by the courtside, while catching an episode of your favorite series brings you right into the scene as if you were actually there.

To enjoy an even better viewing experience, you can choose from endless entertainment choices on the Samsung TV Plus, a free built-in app that offers thousands of TV shows and movies.

More than stunning picture quality, the Samsung QLED TV offers peace of mind in more ways than one. ensuring a safer and more sustainable choice for their homes for years to come. Unlike conventional quantum dots, which often contain cadmium, known to be environmentally hazardous, Samsung’s QLED TVs are built with indium-based quantum dots, setting a new standard for eco-friendly technology.

When you add the Samsung Care+ Premium to your  TV purchase, you can count on lasting peace of mind for the years to come. Samsung Care+ Premium is available exclusively on the Samsung Online Store or the Shop app. For only PHP 5,799/year*, you can avail of extended warranty coverage for your TV, plus certified expert services.

Until May 30, 2026, Samsung is giving away a free B400 Soundbar with every TV purchase for the ultimate audio and viewing experience at home,  available exclusively on the Samsung Online Store or the Shop app.

To know more about Samsung Vision AI TVs and sound devices, visit https://news.samsung.com/ph/.

* Including a 1-year standard warranty from purchase

Global No. 1 TV and soundbar brand Samsung continues to make big strides in display innovation, revolutionizing picture quality and enhancing the way people experience their favorite films, watch live sports events, or play the latest games. 

With its newest Vision AI TVs and monitors, Samsung pushes boundaries and proves that expanding your passions start with the smallest innovations. Sign up to be one of the first to experience the display innovations from Samsung, and get a chance to win  a Samsung monitor or a Vision AI TV worth up to PHP 44,999. To join, visit https://www.samsung.com/ph/tvs/handraiser/. Registration period runs until May 14, 2026 only. 

Performance That Drives Your Passions

The secret to Samsung’s 20-year reign as the global no. 1 TV brand lies in its commitment to pushing boundaries and redefining what a television can do. While innovation has always been central to this success, Samsung’s true edge lies in its deep understanding of how consumers’ passions evolve. By designing experiences that grow alongside those habits, Samsung stands in a league of its own. 

This year, Samsung continues to advance TV innovation with its new lineup of displays engineered to completely transform how you experience your passions at home. Powered by Vision AI Companion, the 2026 TV shifts the television from a passive screen to an intuitive, reliable companion designed to magnify your passions while seamlessly enhancing your day-to-day life.

TV

Choosing a Samsung TV means investing in what you love. It ensures your television continues to evolve with your interests, effortlessly adapting to the latest technological advancements as they emerge. Beyond simply elevating home entertainment, these next-generation TVs unlock a world of limitless possibilities, helping you broaden your horizons through a single screen. 

Samsung’s human-centric innovations echo across its entire ecosystem. This philosophy cements the brand’s legacy, further reinforced by its position as the global no.1 soundbar brand for 12 years and the no.1 gaming monitor brand for 7 years. Through its latest innovations, Samsung proves that the best technology doesn’t just push boundaries — it empowers users to push their own. 

Bigger Moments Start with Something Small

With Samsung, home becomes the best place to nurture your pursuits. This June, discover a new way to magnify your passions beyond expectations with Samsung’s newest display and sound device lineup.

For more information about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/

More than a Device – the Integral Role TVs play in a Household

From little children captivated by their favourite cartoons, to couples unwinding with a romantic film, friends sharing their excitement over major sporting events and families gathering for blockbuster action movie nights together, the television has never been just a screen. More than just another electronic device, TVs have earned an important spot in households, bringing people together, shaping shared experiences, and creating lasting memories. Beyond entertainment, TVs have provided something more meaningful – quality time with the ones who matter.

After all, they are not simply buying a device, but investing in a centrepiece of their homes – one that will stand the test of time, creating more special moments in the years to come.

Samsung’s 20-year run as the World’s top TV brand¹ reflects a legacy carefully built on maintaining our commitment to provide high quality visual experiences for the long-term. This expertise in the display sector also extends beyond TV screens. Reinforcing our leadership in another household’s touchpoint, we have recently retained our position as the for the seventh consecutive year ².

Across the region, AI is now changing the TV’s role from passive display to active companion and consumers are navigating an ecosystem crowded with AI-powered devices, platforms, and services. However, due to a lack of intentional and effective integration into existing infrastructure, it can still be challenging for promising AI solutions to deliver the trustworthy and tangible value they claim to offer.

What Two Decades of Leadership Really Means

In market after market, and year after year, consumers have chosen Samsung not simply because of feature innovation, but because our solutions perform as promised. That consistency is supported by service networks, software updates, and retailer partnerships. Samsung’s reputation for reliability and innovation is also driven by word-of-mouth between family and friends – which our research ³ has identified as the top information touchpoint for consumers considering Samsung.

The market is now more competitive than at any point in Samsung’s 20-year run as the World’s top TV brand⁴. But we welcome the competition; it is what has kept us sharp. We know that the brands that will define the next 20 years will be those which can balance the pursuit of innovative technology with consistent delivery of experiences that consumers can trust in.

AI, Designed for the Long Game

At the core of Samsung’s 2026 line-up is Vision AI — a platform that works in the background, analysing content, user preferences, and the viewing environment in real time to automatically optimise picture and sound. This is not a feature you switch on, but is intelligence built into the device architecture itself, from the Micro RGB’s AI Engine Pro which renders precise colour reproduction frame by frame, to system-level integration that ensures hardware and software work as one. Harnessing this depth of integration allows us to deliver experiences that continually adapt to be meaningful for every user.

Building on this foundation is Vision AI Companion, the conversational layer that transforms the TV from a display that responds to commands into one that delivers a more natural and conversational experience. Where Vision AI handles what you see and hear, Vision AI Companion responds to what you ask and say. It understands contextual, casual prompts the way a friend might: “Can you recommend a movie for me to watch tonight?” or “What’s the recipe for that dish on screen?”. Far from being a search engine mapped onto a remote control, it functions through natural conversations.

Together, they represent a trust signal that AI is not reserved for only premium buyers. Vision AI and Vision AI Companion are not limited to flagship models but available across nearly Samsung’s entire 2026 4K and above TV line-up, from the Micro RGB 130-inch down to Crystal UHD TVs, not as a luxury add-on, but a standard part of the Samsung TV experience.

This long-game approach extends to how we protect and sustain that experience over time. As consumers embrace AI more deeply, the user experience must be grounded in the principle that access to personal information is limited to the specific task at hand.

Operating within a robust, hardware-level security framework like Samsung Knox ensures that personal data remains protected on-device and is shared only when required. And because a television is considered a long-term investment for most households, our TVs are built on the One UI Tizen ⁵ platform that comes with up to seven years⁶ of OS software upgrades — maintaining security and delivering new features over time, so that consumers can be confident that today’s purchase remains fully supported well into the future.

Establishing Dependable Experiences in the AI Era

The region’s openness to advanced technology, multi-generational households, passion for sports and gaming, and diverse content ecosystem mean that serving SEAO consumers well requires a carefully curated product portfolio with offerings that meet their needs

It has required listening closely and responding precisely. Features like AI Soccer Mode⁷ — built for the biggest international sporting moments of the year — and the Samsung Art Store’s ever-expanding collection from global and regional curators were not accidental innovations. They were thoughtfully and intentionally designed based on two decades of understanding how people really live with their televisions. And of course, naturally made available in SEAO for our regional consumers.

Twenty years ago, Samsung made a promise to consumers around the world: to deliver television experiences worthy of their trust, their living rooms, and their passions. That promise has not changed. What has grown is our capacity to honour it, through deeper technology, stronger partnerships, and a more nuanced understanding of what consumers across diverse markets truly need. Vision AI is the most powerful expression of that commitment to date.

As we celebrate twenty years as the world’s leading TV brand, we do so with a clear sense of what that tenure means and what it demands. It reflects a track record of delivering on what we set out to do, and the confidence to continue maintaining that trust by ensuring that every innovation we bring to market makes life in homes across the globe, including SEAO, richer, smarter, and more connected to the things that matter most. That is the standard that we will hold ourselves to for the next twenty years and beyond.

[1] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia
[2] Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)
[3] Samsung’s annual IFC SEAO TV Awareness Study 2025 was conducted with 2000 participants, aged 25 to 64 years old in November 2025, 8 countries including Australia, Indonesia, Malaysia, New Zealand, Thailand, the Philippines, Singapore and Vietnam.)
[4] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia
[5] One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be provided for up to 7 years, starting from release year. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply.
[6] Tizen OS upgrades are available for products released from 2023 and will be supported for up to 7 years starting from the product release year. Please note that the upgrade does not cover hardware-related performance, features or durability. Features provided through upgrades may vary depending on model, region, product launch year and other factors.
[7] AI Soccer Mode Pro: AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use.

[From L-R] Samsung Electronics Philippines (SEPCO) Display Business Manager Ben Kim, SEPCO Integrated B2B Business Manager Paul Won Hyo Jung, SEPCO Head of Integrated B2B Kit Andal, SEPCO President, Roman Han, Mediaquest Holdings, Inc., President & CEO Victorico Vargas, CIGNAL First Vice-President & Chief Revenue Officer (CRO) Gerard L. Milan, and Mediaquest Holdings Inc. CFO Christopher Daniel Lizo

Samsung Electronics Philippines and Cignal mark a significant move to elevate local content and strengthen the technology ecosystem in the Philippines with a strategic and technology partnership that brings Cignal channels to Samsung’s mobile devices and televisions. 

The partnership introduces consumers to Cignal’s diverse library of blockbuster movies, popular series, live television, sports programs, and documentaries, while also providing access to cutting-edge mobile and TV technology. Content from CIGNAL TV, CIGNAL Play, Pilipinas Live, and CIGNAL Super will be available on Samsung mobile devices through the Cignal app. 

Under this partnership, Cignal subscribers can enjoy bundled offers with Samsung products, giving them the opportunity to experience Samsung’s connected ecosystem of mobile devices and TVs along with its cross-device functionalities beyond entertainment.

Meanwhile, Samsung users will gain access to pre-installed content from homegrown artists and filmmakers, bringing local talent to the spotlight.

The partnership also includes joint packages for corporate clients and campaigns that promote both brands to Filipino consumers, expected to commence within 2026. 

“We are proud to make Filipino programs and movies accessible to as many Filipinos as possible with this partnership,” said Roman Han, President of Samsung Electronics Philippines. “As we take this step with Cignal, we will continue to work towards accelerating digital content adoption through our large device install base in the Philippines.”

Mediaquest Holdings, Inc., President & CEO Victorico “Ricky” Vargas asserts that the partnership further advances their goal of expanding into diverse platforms and content formats that resonate with their viewers. “Cignal’s partnership with Samsung is key to expanding our viewership. This allows us to bring high-quality content to millions of Filipinos and meet them where they are.”

With the strong collaboration between Samsung, a global tech industry leader, and Cignal, a leading Philippine content platform, both organizations are optimistic about setting a precedent for future collaborations between content providers and device manufacturers.

Samsung Electronics Philippines and Cignal formalize their partnership at the Samsung Business Experience Studio.

This summer, your next destination is closer than you think as Samsung transforms your home into an immersive escape with Vision AI TVs and sound devices. As the reigning global no. 1 TV and sound bar brand, Samsung helps you make the most out of where you are with bigger and more immersive screens and richer, room-filling sound, built to create better, more cinematic summer moments without having to pack a bag or step out into the intense summer heat.

Supersize Your Summer Viewing at Home

When the midday heat peaks, the best escape is retreating indoors and enjoying a summer movie marathon or catching the latest live sporting events. With Samsung Vision AI TVs, there’s no need to brave the traffic or leave your home to experience cinematic viewing. The QLED Vision AI TV delivers breathtaking realism with 100% Color Volume from its Real Quantum Dot Technology. This uses a cadmium-free quantum dot sheet and takes light to turn it into vibrant colors that stay true at any level of brightness, making you feel like you’re right in the center of the intense action. To take your viewing experience even further, you can choose from unlimited entertainment choices on the Samsung TV Plus app, where you get access to endless content at zero cost. 

To make your indoor summer escapade even more immersive, pair your massive Samsung screen with the Q990F 11.1.4ch AI Q Soundbar. It surrounds your space with multidimensional sound, thanks to Cinematic AI Sound All Around and the built-in Wireless Dolby Atmos. And no matter how distracting your surroundings get, Active Voice Amplifier guarantees you never miss a single line of dialogue.

Creating cinematic moments at home is easier this season with Samsung’s summer offers — which are available for a limited time only. More than just bringing home a brilliant display that elevates your summer downtime, upgrading to a Samsung QLED Vision AI TV today guarantees enhanced entertainment experiences at exceptional value. Availing these hot summer deals on the QLED Vision AI TV gives you the premium setup you need to perfect your cinematic summer sanctuary at the absolute best value.

Stage Your Own Summer Concert

Nothing says summer like lovely gatherings made better with the hottest summer tunes. Samsung TVs and sound devices are designed to make every moment bigger and bolder with crystal-clear visuals and powerful audio. The massive 98″ Crystal UHD 4K Smart TV brings your entertainment to life with a billion shades of lifelike color powered by the Crystal Processor 4K. The TV uses Supersize Picture Enhancer to ensure every music video, live concert stream, or lyric video is tailored to your bigger screen, without compromising picture quality.

Powerful sound pumps up the vibe of any karaoke session. The MX-T50 Sound Tower brings your sing-along to life with bi-directional, 500-watt sound output filling the room. The built-in festive LED Party Lights takes the fun even further. Once you’re ready to unleash your inner pop star, just plug in a mic, hit play on your favorite tracks, and get to belting out those tunes. For massive parties, connect up to 10 Samsung Sound Towers through Group Play and get everyone in on the fun.

When you decide to take the festivities poolside, the MX-ST50F Sound Tower helps you bring the fun and the music along wherever you go with its built-in wheels and adjustable telescoping handle. It delivers 240 watts of punchy, powerful sound, with customizable LED Party Lights that help set the mood for your impromptu performances. The sound tower’s replaceable battery pack keeps the beat going for up to 18 hours on a single charge. 

Don’t Miss Samsung’s Hot Summer Deals

Turn your home into the ultimate summer destination with Samsung. Until June 30, 2026, make the most out of your summer at home with up to PHP 80,000 off on Samsung Vision AI TVs and sound devices. Get free installation services worth up to PHP 10,000 along with exclusive freebies worth up to PHP 132,498, including a free soundbar and a Freestyle Smart Projector on participating Vision AI TVs. 

Secure your peace of mind all season long when you add the Samsung Care+ Premium to your  TV purchases, available exclusively on the Samsung Online Store or the Shop app. Avail of extended warranty coverage for your TV, plus certified expert services, for only PHP 5,799/year*.

To know more about Samsung Vision AI TVs and sound devices, visit https://news.samsung.com/ph/. 

* Including a 1-year standard warranty from purchase

DTI Fair Trade Permit No. FTEB-251774 Series of 2026

Samsung Electronics today announced that it ranks as the world’s No.1 TV brand for the 20th consecutive year — marking two decades as the global leader in the television industry.

Samsung had held the top position in the global TV market since 2006, and according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large and next-generation display technologies.

Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED and lifestyle TVs. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

• 2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
• 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.
• 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
• 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customizable digital art canvas.
• 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
• 2018: 8K TVs delivered over 33 million pixels — four times the resolution of 4K.
• 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening Leadership in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimize picture, sound and personalization in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognized and trusted TV brands worldwide — offering industry-leading technology across multiple price tiers, screen sizes and display innovations.

Samsung Electronics today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,¹ reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• All‑in‑one soundbar HW‑QS90H
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”

Omdia Q4 2025 Public Display Report, by unit sales.

As days grow longer and warmer, a summer staycation at home can be just as refreshing as any getaway, especially when your space is set up for the experiences you love most. Samsung renews how you experience entertainment at home, making it easier than ever to turn ordinary days into extraordinary experiences with huge offers on its Vision AI TVs and sound devices.

As the global no. 1 TV and soundbar brand, Samsung designs its televisions and sound devices to elevate everyday moments into richer, unforgettable memories — from immersive summer movie marathons and thrilling gaming sessions, to lively sing-along parties with family and friends. With Samsung TVs and sound devices, your home can become the perfect destination for a summer filled with fun, lasting memories. 

Achieve Victory without Sweat

A summer staycation at home is the best time to dive into games you have been meaning to finish, or even start new adventures altogether, and your setup can make all the difference between victory and defeat. Samsung Vision AI TVs deliver bright, crisp visuals that will help you find your focus, giving you a clear advantage where it matters most. The Samsung OLED Vision AI TV offers brilliant, self-illuminating picture clarity that brings you closer to the action. When the action intensifies, the Motion Xcelerator technology keeps gameplay fluid and free of distractions. The TV’s Ultimate Gaming Pack is your ticket to an ultra-smooth, tear-free, low-latency performance and real-time responsiveness that ensures your reflexes are never held back by a frame drop.

Getting into the game is just as effortless, thanks to AI Game Mode. It intelligently optimizes your display settings based on the type of game you’re playing. This frees you from the hassle of setting up your TV and allows you to just play.

The key to pushing your adventure to new, more thrilling heights lies in your audio setup. Through Q-Symphony, you can synchronize your Samsung Vision AI TV seamlessly to the Q800F 5.1.2ch AI Q Soundbar, helping you unlock a multidimensional soundscape that hits from every angle. With Space Fit Sound Pro technology, the soundbar optimizes sound to match your surroundings. This ensures that every dialogue or sound effect remains crisp with a perfectly balanced bass, pulling you deeper into the virtual world and making every win feel easier to reach.

Bigger, Brighter Viewing from the Best Seat in the House

When the days are long and the heat outside is intense, a grander, clearer viewing experience at home can feel like the ultimate summer retreat. Samsung’s 115” Neo QLED Vision AI TV, its biggest television offering, delivers an entertainment experience so spectacular, you’ll keep choosing to stay indoors. With the NQ8 AI Gen3 Processor at its core, this massive screen enhances everything you watch, turning even standard content into a visual feast. Its 4K AI Upscaling technology sharpens even the smallest detail of your chosen viewing content, while glare-free display delivers clear, crisp images day or night. 

Entertainment options are endless with the Samsung TV Plus, which gives you free access to unlimited content. Whether you’re seeking inspiration for your next adventure from a travel documentary or staying up late to watch a feel-good film, you can find them all on one screen.

Adding the Q990F 11.1.4ch AI Q Soundbar to your home entertainment setup transforms your space into your own personal theater. It harmonizes seamlessly with Samsung Vision AI TV speakers to create an immersive sound bubble, powered by Wireless Dolby Atmos, for an even more immersive viewing experience. Its compact subwoofer fits into your space without compromising on performance, delivering powerful and dynamic bass with AI-powered control for distortion-free sound perfectly calibrated to your space.

Summer Serenade in Full Volume

Summer brings endless hit tunes that you and your friends will surely be singing along to. Samsung televisions make summer moments more enjoyable, setting up a stage for all your sing-along sessions at home. The Crystal UHD 4K Smart TV provides an expansive, crystal-clear screen where you can play music videos, stream concerts, or pull up the lyrics of your go-to karaoke song. The TV’s Crystal Processor 4K powers vibrant visuals that keep picture quality brilliantly crisp. Supersize Picture Enhancer upscales images for the TV’s larger display, which ensures any content is tailor-fit for a super large screen, so lyrics are easier to read and visuals remain bright and vivid.

Nothing elevates sing-along sessions like powerful audio from Samsung Sound Towers. The MX-T50 Sound Tower delivers 500W of bi-directional sound that energizes the room. Its built-in party lights add a fun vibe to your karaoke party. Plug in a mic and turn on Karaoke Mode to get the singing started.

For those who want to carry the festive fun into every room, the MX-ST50F Sound Tower brings powerful sound with total portability. The sound tower’s built-in wheels and telescoping handle makes it easy to carry anywhere, while its battery pack keeps the music flowing for up to 18 hours. From playing DJ with the sound tower’s sound effects or starting a live jam session with a mic and a guitar, the sound tower keeps the energy high and the rest of your year feeling bright.

Level-Up Your Summer Experiences with Samsung

Samsung heats up your summer at home even more with savings of up to PHP 58,400 on Samsung Vision AI TVs. Plus, bring home freebies worth up to PHP 132,498,  including a Samsung Soundbar and The Freestyle Smart Projector, when you get yours today. Don’t miss these exclusive offers, available until March 31, 2026 only.

Keep your new Samsung TVs protected when you avail the Samsung Care+ Premium exclusively on the Samsung Online Store or the Shop app. Get extended warranty coverage for your TVs and expert preventive and maintenance services for as low as PHP 5,799/year*.

To know more about Samsung Vision AI TVs and sound devices, visit https://news.samsung.com/ph/. 

* Including a 1-year standard warranty from purchase

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