Global No. 1 TV and soundbar brand Samsung continues to make big strides in display innovation, revolutionizing picture quality and enhancing the way people experience their favorite films, watch live sports events, or play the latest games. 

With its newest Vision AI TVs and monitors, Samsung pushes boundaries and proves that expanding your passions start with the smallest innovations. Sign up to be one of the first to experience the display innovations from Samsung, and get a chance to win  a Samsung monitor or a Vision AI TV worth up to PHP 44,999. To join, visit https://www.samsung.com/ph/tvs/handraiser/. Registration period runs until May 14, 2026 only. 

Performance That Drives Your Passions

The secret to Samsung’s 20-year reign as the global no. 1 TV brand lies in its commitment to pushing boundaries and redefining what a television can do. While innovation has always been central to this success, Samsung’s true edge lies in its deep understanding of how consumers’ passions evolve. By designing experiences that grow alongside those habits, Samsung stands in a league of its own. 

This year, Samsung continues to advance TV innovation with its new lineup of displays engineered to completely transform how you experience your passions at home. Powered by Vision AI Companion, the 2026 TV shifts the television from a passive screen to an intuitive, reliable companion designed to magnify your passions while seamlessly enhancing your day-to-day life.

TV

Choosing a Samsung TV means investing in what you love. It ensures your television continues to evolve with your interests, effortlessly adapting to the latest technological advancements as they emerge. Beyond simply elevating home entertainment, these next-generation TVs unlock a world of limitless possibilities, helping you broaden your horizons through a single screen. 

Samsung’s human-centric innovations echo across its entire ecosystem. This philosophy cements the brand’s legacy, further reinforced by its position as the global no.1 soundbar brand for 12 years and the no.1 gaming monitor brand for 7 years. Through its latest innovations, Samsung proves that the best technology doesn’t just push boundaries — it empowers users to push their own. 

Bigger Moments Start with Something Small

With Samsung, home becomes the best place to nurture your pursuits. This June, discover a new way to magnify your passions beyond expectations with Samsung’s newest display and sound device lineup.

For more information about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/

More than a Device – the Integral Role TVs play in a Household

From little children captivated by their favourite cartoons, to couples unwinding with a romantic film, friends sharing their excitement over major sporting events and families gathering for blockbuster action movie nights together, the television has never been just a screen. More than just another electronic device, TVs have earned an important spot in households, bringing people together, shaping shared experiences, and creating lasting memories. Beyond entertainment, TVs have provided something more meaningful – quality time with the ones who matter.

After all, they are not simply buying a device, but investing in a centrepiece of their homes – one that will stand the test of time, creating more special moments in the years to come.

Samsung’s 20-year run as the World’s top TV brand¹ reflects a legacy carefully built on maintaining our commitment to provide high quality visual experiences for the long-term. This expertise in the display sector also extends beyond TV screens. Reinforcing our leadership in another household’s touchpoint, we have recently retained our position as the for the seventh consecutive year ².

Across the region, AI is now changing the TV’s role from passive display to active companion and consumers are navigating an ecosystem crowded with AI-powered devices, platforms, and services. However, due to a lack of intentional and effective integration into existing infrastructure, it can still be challenging for promising AI solutions to deliver the trustworthy and tangible value they claim to offer.

What Two Decades of Leadership Really Means

In market after market, and year after year, consumers have chosen Samsung not simply because of feature innovation, but because our solutions perform as promised. That consistency is supported by service networks, software updates, and retailer partnerships. Samsung’s reputation for reliability and innovation is also driven by word-of-mouth between family and friends – which our research ³ has identified as the top information touchpoint for consumers considering Samsung.

The market is now more competitive than at any point in Samsung’s 20-year run as the World’s top TV brand⁴. But we welcome the competition; it is what has kept us sharp. We know that the brands that will define the next 20 years will be those which can balance the pursuit of innovative technology with consistent delivery of experiences that consumers can trust in.

AI, Designed for the Long Game

At the core of Samsung’s 2026 line-up is Vision AI — a platform that works in the background, analysing content, user preferences, and the viewing environment in real time to automatically optimise picture and sound. This is not a feature you switch on, but is intelligence built into the device architecture itself, from the Micro RGB’s AI Engine Pro which renders precise colour reproduction frame by frame, to system-level integration that ensures hardware and software work as one. Harnessing this depth of integration allows us to deliver experiences that continually adapt to be meaningful for every user.

Building on this foundation is Vision AI Companion, the conversational layer that transforms the TV from a display that responds to commands into one that delivers a more natural and conversational experience. Where Vision AI handles what you see and hear, Vision AI Companion responds to what you ask and say. It understands contextual, casual prompts the way a friend might: “Can you recommend a movie for me to watch tonight?” or “What’s the recipe for that dish on screen?”. Far from being a search engine mapped onto a remote control, it functions through natural conversations.

Together, they represent a trust signal that AI is not reserved for only premium buyers. Vision AI and Vision AI Companion are not limited to flagship models but available across nearly Samsung’s entire 2026 4K and above TV line-up, from the Micro RGB 130-inch down to Crystal UHD TVs, not as a luxury add-on, but a standard part of the Samsung TV experience.

This long-game approach extends to how we protect and sustain that experience over time. As consumers embrace AI more deeply, the user experience must be grounded in the principle that access to personal information is limited to the specific task at hand.

Operating within a robust, hardware-level security framework like Samsung Knox ensures that personal data remains protected on-device and is shared only when required. And because a television is considered a long-term investment for most households, our TVs are built on the One UI Tizen ⁵ platform that comes with up to seven years⁶ of OS software upgrades — maintaining security and delivering new features over time, so that consumers can be confident that today’s purchase remains fully supported well into the future.

Establishing Dependable Experiences in the AI Era

The region’s openness to advanced technology, multi-generational households, passion for sports and gaming, and diverse content ecosystem mean that serving SEAO consumers well requires a carefully curated product portfolio with offerings that meet their needs

It has required listening closely and responding precisely. Features like AI Soccer Mode⁷ — built for the biggest international sporting moments of the year — and the Samsung Art Store’s ever-expanding collection from global and regional curators were not accidental innovations. They were thoughtfully and intentionally designed based on two decades of understanding how people really live with their televisions. And of course, naturally made available in SEAO for our regional consumers.

Twenty years ago, Samsung made a promise to consumers around the world: to deliver television experiences worthy of their trust, their living rooms, and their passions. That promise has not changed. What has grown is our capacity to honour it, through deeper technology, stronger partnerships, and a more nuanced understanding of what consumers across diverse markets truly need. Vision AI is the most powerful expression of that commitment to date.

As we celebrate twenty years as the world’s leading TV brand, we do so with a clear sense of what that tenure means and what it demands. It reflects a track record of delivering on what we set out to do, and the confidence to continue maintaining that trust by ensuring that every innovation we bring to market makes life in homes across the globe, including SEAO, richer, smarter, and more connected to the things that matter most. That is the standard that we will hold ourselves to for the next twenty years and beyond.

[1] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia
[2] Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)
[3] Samsung’s annual IFC SEAO TV Awareness Study 2025 was conducted with 2000 participants, aged 25 to 64 years old in November 2025, 8 countries including Australia, Indonesia, Malaysia, New Zealand, Thailand, the Philippines, Singapore and Vietnam.)
[4] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia
[5] One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be provided for up to 7 years, starting from release year. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply.
[6] Tizen OS upgrades are available for products released from 2023 and will be supported for up to 7 years starting from the product release year. Please note that the upgrade does not cover hardware-related performance, features or durability. Features provided through upgrades may vary depending on model, region, product launch year and other factors.
[7] AI Soccer Mode Pro: AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use.

[From L-R] Samsung Electronics Philippines (SEPCO) Display Business Manager Ben Kim, SEPCO Integrated B2B Business Manager Paul Won Hyo Jung, SEPCO Head of Integrated B2B Kit Andal, SEPCO President, Roman Han, Mediaquest Holdings, Inc., President & CEO Victorico Vargas, CIGNAL First Vice-President & Chief Revenue Officer (CRO) Gerard L. Milan, and Mediaquest Holdings Inc. CFO Christopher Daniel Lizo

Samsung Electronics Philippines and Cignal mark a significant move to elevate local content and strengthen the technology ecosystem in the Philippines with a strategic and technology partnership that brings Cignal channels to Samsung’s mobile devices and televisions. 

The partnership introduces consumers to Cignal’s diverse library of blockbuster movies, popular series, live television, sports programs, and documentaries, while also providing access to cutting-edge mobile and TV technology. Content from CIGNAL TV, CIGNAL Play, Pilipinas Live, and CIGNAL Super will be available on Samsung mobile devices through the Cignal app. 

Under this partnership, Cignal subscribers can enjoy bundled offers with Samsung products, giving them the opportunity to experience Samsung’s connected ecosystem of mobile devices and TVs along with its cross-device functionalities beyond entertainment.

Meanwhile, Samsung users will gain access to pre-installed content from homegrown artists and filmmakers, bringing local talent to the spotlight.

The partnership also includes joint packages for corporate clients and campaigns that promote both brands to Filipino consumers, expected to commence within 2026. 

“We are proud to make Filipino programs and movies accessible to as many Filipinos as possible with this partnership,” said Roman Han, President of Samsung Electronics Philippines. “As we take this step with Cignal, we will continue to work towards accelerating digital content adoption through our large device install base in the Philippines.”

Mediaquest Holdings, Inc., President & CEO Victorico “Ricky” Vargas asserts that the partnership further advances their goal of expanding into diverse platforms and content formats that resonate with their viewers. “Cignal’s partnership with Samsung is key to expanding our viewership. This allows us to bring high-quality content to millions of Filipinos and meet them where they are.”

With the strong collaboration between Samsung, a global tech industry leader, and Cignal, a leading Philippine content platform, both organizations are optimistic about setting a precedent for future collaborations between content providers and device manufacturers.

Samsung Electronics Philippines and Cignal formalize their partnership at the Samsung Business Experience Studio.

This summer, your next destination is closer than you think as Samsung transforms your home into an immersive escape with Vision AI TVs and sound devices. As the reigning global no. 1 TV and sound bar brand, Samsung helps you make the most out of where you are with bigger and more immersive screens and richer, room-filling sound, built to create better, more cinematic summer moments without having to pack a bag or step out into the intense summer heat.

Supersize Your Summer Viewing at Home

When the midday heat peaks, the best escape is retreating indoors and enjoying a summer movie marathon or catching the latest live sporting events. With Samsung Vision AI TVs, there’s no need to brave the traffic or leave your home to experience cinematic viewing. The QLED Vision AI TV delivers breathtaking realism with 100% Color Volume from its Real Quantum Dot Technology. This uses a cadmium-free quantum dot sheet and takes light to turn it into vibrant colors that stay true at any level of brightness, making you feel like you’re right in the center of the intense action. To take your viewing experience even further, you can choose from unlimited entertainment choices on the Samsung TV Plus app, where you get access to endless content at zero cost. 

To make your indoor summer escapade even more immersive, pair your massive Samsung screen with the Q990F 11.1.4ch AI Q Soundbar. It surrounds your space with multidimensional sound, thanks to Cinematic AI Sound All Around and the built-in Wireless Dolby Atmos. And no matter how distracting your surroundings get, Active Voice Amplifier guarantees you never miss a single line of dialogue.

Creating cinematic moments at home is easier this season with Samsung’s summer offers — which are available for a limited time only. More than just bringing home a brilliant display that elevates your summer downtime, upgrading to a Samsung QLED Vision AI TV today guarantees enhanced entertainment experiences at exceptional value. Availing these hot summer deals on the QLED Vision AI TV gives you the premium setup you need to perfect your cinematic summer sanctuary at the absolute best value.

Stage Your Own Summer Concert

Nothing says summer like lovely gatherings made better with the hottest summer tunes. Samsung TVs and sound devices are designed to make every moment bigger and bolder with crystal-clear visuals and powerful audio. The massive 98″ Crystal UHD 4K Smart TV brings your entertainment to life with a billion shades of lifelike color powered by the Crystal Processor 4K. The TV uses Supersize Picture Enhancer to ensure every music video, live concert stream, or lyric video is tailored to your bigger screen, without compromising picture quality.

Powerful sound pumps up the vibe of any karaoke session. The MX-T50 Sound Tower brings your sing-along to life with bi-directional, 500-watt sound output filling the room. The built-in festive LED Party Lights takes the fun even further. Once you’re ready to unleash your inner pop star, just plug in a mic, hit play on your favorite tracks, and get to belting out those tunes. For massive parties, connect up to 10 Samsung Sound Towers through Group Play and get everyone in on the fun.

When you decide to take the festivities poolside, the MX-ST50F Sound Tower helps you bring the fun and the music along wherever you go with its built-in wheels and adjustable telescoping handle. It delivers 240 watts of punchy, powerful sound, with customizable LED Party Lights that help set the mood for your impromptu performances. The sound tower’s replaceable battery pack keeps the beat going for up to 18 hours on a single charge. 

Don’t Miss Samsung’s Hot Summer Deals

Turn your home into the ultimate summer destination with Samsung. Until June 30, 2026, make the most out of your summer at home with up to PHP 80,000 off on Samsung Vision AI TVs and sound devices. Get free installation services worth up to PHP 10,000 along with exclusive freebies worth up to PHP 132,498, including a free soundbar and a Freestyle Smart Projector on participating Vision AI TVs. 

Secure your peace of mind all season long when you add the Samsung Care+ Premium to your  TV purchases, available exclusively on the Samsung Online Store or the Shop app. Avail of extended warranty coverage for your TV, plus certified expert services, for only PHP 5,799/year*.

To know more about Samsung Vision AI TVs and sound devices, visit https://news.samsung.com/ph/. 

* Including a 1-year standard warranty from purchase

DTI Fair Trade Permit No. FTEB-251774 Series of 2026

Samsung Electronics today announced that it ranks as the world’s No.1 TV brand for the 20th consecutive year — marking two decades as the global leader in the television industry.

Samsung had held the top position in the global TV market since 2006, and according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large and next-generation display technologies.

Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED and lifestyle TVs. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

• 2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
• 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.
• 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
• 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customizable digital art canvas.
• 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
• 2018: 8K TVs delivered over 33 million pixels — four times the resolution of 4K.
• 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening Leadership in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimize picture, sound and personalization in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognized and trusted TV brands worldwide — offering industry-leading technology across multiple price tiers, screen sizes and display innovations.

Samsung Electronics today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,¹ reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• All‑in‑one soundbar HW‑QS90H
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”

Omdia Q4 2025 Public Display Report, by unit sales.

As days grow longer and warmer, a summer staycation at home can be just as refreshing as any getaway, especially when your space is set up for the experiences you love most. Samsung renews how you experience entertainment at home, making it easier than ever to turn ordinary days into extraordinary experiences with huge offers on its Vision AI TVs and sound devices.

As the global no. 1 TV and soundbar brand, Samsung designs its televisions and sound devices to elevate everyday moments into richer, unforgettable memories — from immersive summer movie marathons and thrilling gaming sessions, to lively sing-along parties with family and friends. With Samsung TVs and sound devices, your home can become the perfect destination for a summer filled with fun, lasting memories. 

Achieve Victory without Sweat

A summer staycation at home is the best time to dive into games you have been meaning to finish, or even start new adventures altogether, and your setup can make all the difference between victory and defeat. Samsung Vision AI TVs deliver bright, crisp visuals that will help you find your focus, giving you a clear advantage where it matters most. The Samsung OLED Vision AI TV offers brilliant, self-illuminating picture clarity that brings you closer to the action. When the action intensifies, the Motion Xcelerator technology keeps gameplay fluid and free of distractions. The TV’s Ultimate Gaming Pack is your ticket to an ultra-smooth, tear-free, low-latency performance and real-time responsiveness that ensures your reflexes are never held back by a frame drop.

Getting into the game is just as effortless, thanks to AI Game Mode. It intelligently optimizes your display settings based on the type of game you’re playing. This frees you from the hassle of setting up your TV and allows you to just play.

The key to pushing your adventure to new, more thrilling heights lies in your audio setup. Through Q-Symphony, you can synchronize your Samsung Vision AI TV seamlessly to the Q800F 5.1.2ch AI Q Soundbar, helping you unlock a multidimensional soundscape that hits from every angle. With Space Fit Sound Pro technology, the soundbar optimizes sound to match your surroundings. This ensures that every dialogue or sound effect remains crisp with a perfectly balanced bass, pulling you deeper into the virtual world and making every win feel easier to reach.

Bigger, Brighter Viewing from the Best Seat in the House

When the days are long and the heat outside is intense, a grander, clearer viewing experience at home can feel like the ultimate summer retreat. Samsung’s 115” Neo QLED Vision AI TV, its biggest television offering, delivers an entertainment experience so spectacular, you’ll keep choosing to stay indoors. With the NQ8 AI Gen3 Processor at its core, this massive screen enhances everything you watch, turning even standard content into a visual feast. Its 4K AI Upscaling technology sharpens even the smallest detail of your chosen viewing content, while glare-free display delivers clear, crisp images day or night. 

Entertainment options are endless with the Samsung TV Plus, which gives you free access to unlimited content. Whether you’re seeking inspiration for your next adventure from a travel documentary or staying up late to watch a feel-good film, you can find them all on one screen.

Adding the Q990F 11.1.4ch AI Q Soundbar to your home entertainment setup transforms your space into your own personal theater. It harmonizes seamlessly with Samsung Vision AI TV speakers to create an immersive sound bubble, powered by Wireless Dolby Atmos, for an even more immersive viewing experience. Its compact subwoofer fits into your space without compromising on performance, delivering powerful and dynamic bass with AI-powered control for distortion-free sound perfectly calibrated to your space.

Summer Serenade in Full Volume

Summer brings endless hit tunes that you and your friends will surely be singing along to. Samsung televisions make summer moments more enjoyable, setting up a stage for all your sing-along sessions at home. The Crystal UHD 4K Smart TV provides an expansive, crystal-clear screen where you can play music videos, stream concerts, or pull up the lyrics of your go-to karaoke song. The TV’s Crystal Processor 4K powers vibrant visuals that keep picture quality brilliantly crisp. Supersize Picture Enhancer upscales images for the TV’s larger display, which ensures any content is tailor-fit for a super large screen, so lyrics are easier to read and visuals remain bright and vivid.

Nothing elevates sing-along sessions like powerful audio from Samsung Sound Towers. The MX-T50 Sound Tower delivers 500W of bi-directional sound that energizes the room. Its built-in party lights add a fun vibe to your karaoke party. Plug in a mic and turn on Karaoke Mode to get the singing started.

For those who want to carry the festive fun into every room, the MX-ST50F Sound Tower brings powerful sound with total portability. The sound tower’s built-in wheels and telescoping handle makes it easy to carry anywhere, while its battery pack keeps the music flowing for up to 18 hours. From playing DJ with the sound tower’s sound effects or starting a live jam session with a mic and a guitar, the sound tower keeps the energy high and the rest of your year feeling bright.

Level-Up Your Summer Experiences with Samsung

Samsung heats up your summer at home even more with savings of up to PHP 58,400 on Samsung Vision AI TVs. Plus, bring home freebies worth up to PHP 132,498,  including a Samsung Soundbar and The Freestyle Smart Projector, when you get yours today. Don’t miss these exclusive offers, available until March 31, 2026 only.

Keep your new Samsung TVs protected when you avail the Samsung Care+ Premium exclusively on the Samsung Online Store or the Shop app. Get extended warranty coverage for your TVs and expert preventive and maintenance services for as low as PHP 5,799/year*.

To know more about Samsung Vision AI TVs and sound devices, visit https://news.samsung.com/ph/. 

* Including a 1-year standard warranty from purchase

DTI Fair Trade Permit No. FTEB-242922 Series of 2025

This National Arts Month, Samsung and Fotomoto PH, a local organization of visionary photographers, transform the Paseo de Roxas underpass in Makati into an immersive art destination through the “Underground” photo exhibition for 10 Days of Art. Marking Samsung’s second collaboration with Fotomoto PH, the global no. 1 TV brand continues to elevate entertainment beyond the home, using technology not only to enhance viewing experiences but also to connect with Filipino passions such as culture and art.

Running until March 7, the exhibition features a collection of evocative photographs that explore the connections between people, places, and memories across the Philippine archipelago. Photos will be displayed in splendid quality along the underpass using Samsung’s The Frame, inviting commuters and passersby to linger and recognize fragments of their own realities in each image.

Seeing Art with a New Vision

Powered by Samsung QLED technology, The Frame brings together high-performance technology and aesthetic elegance. Whether you’re on the bustling streets of the Makati Business District or in the sanctuary of your own home, The Frame offers gallery-level viewing in any setting. It offers exceptional QLED picture quality, rendering rich, vibrant images with Pantone Validated ArtfulColor. Its Matte Display reduces glare and reflections to ensure that you enjoy the textured details of what’s on screen, no matter the lighting. 

Samsung Vision AI takes the display to a different level, intelligently optimizing the picture for a more realistic and immersive feel. When the screen is not in use, the TV switches to Art Mode and becomes a personal gallery display of art. Customizing artwork is easy with The Frame, which offers access to a wide selection of artwork from prestigious galleries with over 370 free art pieces available each year through the Samsung Art Store. With Motion Sensor, The Frame stays on only when someone is in the room. 

The Frame’s modern frame design enhances the gallery-like display. Its slim and sophisticated profile allows the TV to hang flush against the wall, perfectly mimicking traditional art pieces. The Frame can easily fit your home setup with its customizable bezels that you can tailor to your space or to the artwork on display and the adjustable TV stand that you can set to your preferred height to make room for other other devices. 

Blending Innovation and Culture

Samsung’s team-up with Fotomoro PH for 10 Days of Art illustrates how technology and art can come together to enrich spaces, both indoors and outdoors. By bringing gallery-quality displays to the Paseo de Roxas underpass, the collaboration helps democratize the art experience and makes world-class photography accessible to the public.

Witness The Frame in action at the “Underground” photo exhibition by Fotomoto PH at the Paseo de Roxas underpass, open for free to the public until March 7, 2026.

To know more about Samsung The Frame and other Vision AI TVs, visit https://news.samsung.com/ph/. 

When it comes to Valentine’s Day, the most heartfelt celebrations can happen at home. This season of love, global no.1 TV and sound device brand Samsung makes it effortless to find the pairing that will make your shared moments at home even sweeter with big savings and exclusive freebies on Vision AI TVs and sound devices.

From quiet nights in to lively gatherings with the people who matter most, Samsung Vision AI TVs and sound devices make every celebration of love truly unforgettable.

Soulful Sing-Along with Your Squad

Valentine’s Day is a celebration of every kind of love, including the one shared among friends. The best way to celebrate “PAL”-entine’s is by singing along to your favorite love anthems right in the comfort of your home with Samsung TVs as the perfect equipment to level up every performance. The Crystal UHD 4K Smart TV’s Crystal Processor 4K keeps visuals looking sharp and colorful, while Supersize Picture Enhancer upscales images for your super-sized screen. Whether you need it for a video backdrop to your soulful performance, or for flashing the lyrics to your chosen power ballad, the Crystal UHD TV undoubtedly delivers.

Sound is crucial to any sing-along session, and the Samsung Sound Towers are equipped to make your space your stage. The MX-T50 Sound Tower commands the room with 1,500W of bi-directional audio and built-in Party Lights that instantly set the festive mood. Plug in a mic and instantly get everyone belting out their ultimate karaoke hits. 

Meanwhile, the MX-ST50F Sound Tower brings the freedom of portability for spontaneous sing-along sessions anywhere at home with its built-in wheels and telescoping handle. With up to 18 hours of battery life, you can keep the music playing from sun up to sun down. Whether you’re plugging in a guitar or playing DJ with the built-in sound effects, this sound tower ensures your Valentine’s celebration sounds legendary.

Cine-Magic Date Nights for the Family at Home

You can never go wrong with a movie date at home with your loved ones to celebrate Valentine’s Day, and Samsung Vision AI TVs are the perfect companion for elevated viewing that pulls everyone closer. The Neo QLED Vision AI TV becomes a door to another world, sharpening every detail into breathtaking clarity with its NQ8 AI Gen3 Processor. 4K AI Upscaling optimizes every scene, so films unfold with impressive clarity and depth, while Quantum Mini LED Pro technology ensures you get brilliant visuals in any lighting. Movie nights are better with Samsung TV Plus, which offers free access to unlimited entertainment for you and the ones you love.

To make your sweet moments more cinematic, pair your Vision AI TV with a Samsung soundbar through Q-Symphony. With built-in Wireless Dolby Atmos, the Q990F 11.1.4ch AI Q Soundbar surrounds your space with rich, multidimensional audio calibrated to your space, making you feel like you’re watching in a theater.

For those who really want to take their experience to the next level, The Freestyle offers a larger-than-life viewing, right in the comfort of your own home. Using this smart projector, you can turn any wall — or even the ceiling — into a massive screen. Project your favorite romantic films in Full HD clarity with up to 100-inch display for a more magical, and immersive Valentine viewing. 

Upgraded Gaming Moments with the Ones You Love

Spending Valentine’s Day doing something you love together can be a meaningful gesture, and some pairs find their connection through the thrill of a shared quest or a friendly head-to-head match. Samsung Vision AI TVs help make every game session feel more memorable. The  Samsung OLED Vision AI TV unlocks an exceptional way of gaming with its massive screen and self-illuminating pixels, expressing deeper contrasts, richer colors, and clearer visuals that keep you focused on winning each level. Its glare-free display ensures gameplay stays sharp even in bright rooms, so you can game comfortably any time of day.

Aside from brilliant pictures, Vision AI TVs offer unbeatable fluidity and responsiveness through its Motion Xcelerator technology, which supports refresh rates of up to 165 Hz for ultra-smooth movement even during the most fast-paced action. AI Game Mode automatically detects the game you’re playing and optimizes your TV’s settings on the fly, and Auto Low latency reduces input lag to make every action feel faster or more precise.

The Samsung OLED Vision AI TV connects seamlessly to Samsung soundbars like the Q600F 3.1.2ch AI Q Soundbar, which brings in sound that matches the intensity of your gameplay. It fills your space with clear, dynamic Dolby Atmos and DTS Virtual:X audio that immerses you deeper into the game world. Its adaptive sound technology automatically tunes audio based on what’s happening in the game, helping you catch every nuance without having to pull out mid-play to adjust your settings.

Celebrate Love with Your Perfect Pair

This month of love, turn every celebration at home into something spectacular with Samsung Vision AI TVs and sound devices. Don’t miss out on up to PHP 58,400 worth of discounts on Vision AI TVs. Plus, bring home freebies worth up to PHP 132,498 for every purchase. These exclusive offers are available until March 31, 2026 only.

Get extended care and protection for your premium Samsung TVs by availing Samsung Care+ Premium exclusively on the Samsung Online Store or the Shop app. For as low as PHP 5,799/year*, you can enjoy extended warranty coverage along with expert maintenance and repair services for your Samsung televisions.

To know more about Samsung Vision AI TVs and sound devices, visit https://news.samsung.com/ph/. 

* Including a 1-year standard warranty from purchase

DTI Fair Trade Permit No. FTEB-242922 Series of 2025

As the year begins, many Filipinos are finding ways to immerse themselves in moments of joy, from intense gaming sessions to impromptu karaoke parties with loved ones. Samsung offers ways to support these moments with special offers on their premium televisions and sound devices.
As the global no. 1 TV and soundbar brand, Samsung elevates everyday entertainment into unforgettable memories through its lineup of Vision AI TVs and premium sound devices.

More Immersive Display for Cinematic Viewing at Home

Watching TV is one of the best ways to unwind after a long day. Some tune in to the latest episodes of their favorite series, while others rewatch classic films to relax. However you wrap up your day, large-screen Samsung Vision AI televisions deliver cinematic viewing experiences right at home.

For those who want to create the ultimate cinematic sanctuary at home, Samsung’s Neo QLED Vision AI TV delivers breathtaking scale and detail, bringing entertainment to its most spectacular heights. Its AI Upscaling technology sharpens every detail of your content to perfection, keeping visuals crisp and fully immersive in both dim and brightly lit spaces. Meanwhile, the QLED 4K Vision AI TV makes every scene burst out of the screen with vibrant, lifelike colors through Real Quantum Dot Technology and 100% Color Volume.

Immersive sound is just as important to the overall experience, and Samsung’s soundbars are designed to elevate what you see on screen with audio that keeps you zoned in on every scene. Paired seamlessly with Vision AI TVs, the Q990F 11.1.4ch AI Q Soundbar creates a complete cinematic soundstage, filling the room with multidimensional Wireless Dolby Atmos audio and making it feel like the action is happening around you. On the other hand, the Q800F 5.1.2ch AI Q Soundbar is a standout choice for balanced audio that adds depth and nuance to any kind of viewing content. It provides heart-thumping bass to make you feel the full intensity of every scene.

For clear, dependable sound, the Q600F 3.1.2ch AI Q Soundbar offers a solid performance. It enhances dialogue, music, and even sound effects with balanced tones and intelligent tuning, and is especially well-suited for cozier spaces or casual entertainment setups.

Smarter Battlestations for Gaming Sessions

Victory feels inevitable when you have a screen that keeps up with the action. Samsung Vision AI TVs pull you deeper into your gameplay with smooth motion and sharp visuals.

Not only does the Samsung OLED Vision AI TV make every game burst with striking vibrance and contrast, it also takes the experience to a whole new level with its Ultimate Gaming Pack. This feature offers ultra-smooth, tear-free, low-latency gaming with real-time responsiveness. Motion Xcelerator technology improves the gaming experience as it intelligently estimates movement between frames and adjusts motion smoothness for subsequent frames.

AI Game Mode on Samsung Vision AI TVs simplifies the competitive experience. Instead of having to pause your momentum to adjust picture settings, the TV automatically detects the game genre and optimizes settings in real time, without pulling you out of the action. This lets you focus and spend more time bringing your team to victory.

Better Sound for Every Sing-Along

Music has a way of lifting the mood instantly. As one flows into another, Samsung televisions and sound devices will make you feel like you’re performing to a huge crowd — transforming your space into a stage.

Singing at home becomes clearer and more fun than ever with the Crystal UHD 4K Smart TV. Its vibrant display brings lyrics and visuals into stunning clarity, so whether you’re following every word in a karaoke classic or watching your favorite music videos, the picture stays sharp and captivating.

To amp up your singing experience even more, the Samsung Sound Towers fill your home with dynamic sound that’s perfect for karaoke nights, spontaneous jam sessions, or impromptu solo singing moments. Grab a mic and plug it into the MX-T70 Sound Tower to get your sing-along party started. This delivers bi-directional audio with deep, punchy bass, while its built-in LED Party Lights set the vibe while you and your friends hit those high notes.

For a more portable option, then the MX-ST50F Sound Tower is the sound device you need. It offers high-quality audio with customizable bass modes, LED Lights, and up to 18 hours of battery life to liven up any music listening session. Plug in a guitar or another mic for a jam session, or play DJ with the featured sound effects to make all your gatherings more fun.

Elevate Your Experiences with Samsung

Samsung makes investing in moments that bring excitement and connection easier than ever with exclusive deals on Samsung Vision AI TVs and sound devices. Get up to P58,400 off, plus freebies worth up to P132,498 when you purchase the Samsung Vision AI TV of your choice today. These offers are available until March 31, 2026 only.

Avail premium protection for your Samsung TVs to keep them as reliable as ever for as long as possible. Get Samsung Care+ Premium along with your new TVs on Samsung Online Store or the Shop app. Enjoy extended warranty coverage for your TV as well as a host of expert services for as low as P5,799/year*.

To know more about Samsung Vision AI TVs and sound devices, visit https://news.samsung.com/ph/.

* Including a 1-year standard warranty from purchase

DTI Fair Trade Permit No. FTEB-242922 Series of 2025