Samsung Electronics today announced that it ranks as the world’s No.1 TV brand for the 20th consecutive year — marking two decades as the global leader in the television industry.

Samsung had held the top position in the global TV market since 2006, and according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large and next-generation display technologies.

Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED and lifestyle TVs. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

• 2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
• 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.
• 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
• 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customizable digital art canvas.
• 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
• 2018: 8K TVs delivered over 33 million pixels — four times the resolution of 4K.
• 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening Leadership in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimize picture, sound and personalization in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognized and trusted TV brands worldwide — offering industry-leading technology across multiple price tiers, screen sizes and display innovations.

Samsung Electronics today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,¹ reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• All‑in‑one soundbar HW‑QS90H
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”

Omdia Q4 2025 Public Display Report, by unit sales.

As days grow longer and warmer, a summer staycation at home can be just as refreshing as any getaway, especially when your space is set up for the experiences you love most. Samsung renews how you experience entertainment at home, making it easier than ever to turn ordinary days into extraordinary experiences with huge offers on its Vision AI TVs and sound devices.

As the global no. 1 TV and soundbar brand, Samsung designs its televisions and sound devices to elevate everyday moments into richer, unforgettable memories — from immersive summer movie marathons and thrilling gaming sessions, to lively sing-along parties with family and friends. With Samsung TVs and sound devices, your home can become the perfect destination for a summer filled with fun, lasting memories. 

Achieve Victory without Sweat

A summer staycation at home is the best time to dive into games you have been meaning to finish, or even start new adventures altogether, and your setup can make all the difference between victory and defeat. Samsung Vision AI TVs deliver bright, crisp visuals that will help you find your focus, giving you a clear advantage where it matters most. The Samsung OLED Vision AI TV offers brilliant, self-illuminating picture clarity that brings you closer to the action. When the action intensifies, the Motion Xcelerator technology keeps gameplay fluid and free of distractions. The TV’s Ultimate Gaming Pack is your ticket to an ultra-smooth, tear-free, low-latency performance and real-time responsiveness that ensures your reflexes are never held back by a frame drop.

Getting into the game is just as effortless, thanks to AI Game Mode. It intelligently optimizes your display settings based on the type of game you’re playing. This frees you from the hassle of setting up your TV and allows you to just play.

The key to pushing your adventure to new, more thrilling heights lies in your audio setup. Through Q-Symphony, you can synchronize your Samsung Vision AI TV seamlessly to the Q800F 5.1.2ch AI Q Soundbar, helping you unlock a multidimensional soundscape that hits from every angle. With Space Fit Sound Pro technology, the soundbar optimizes sound to match your surroundings. This ensures that every dialogue or sound effect remains crisp with a perfectly balanced bass, pulling you deeper into the virtual world and making every win feel easier to reach.

Bigger, Brighter Viewing from the Best Seat in the House

When the days are long and the heat outside is intense, a grander, clearer viewing experience at home can feel like the ultimate summer retreat. Samsung’s 115” Neo QLED Vision AI TV, its biggest television offering, delivers an entertainment experience so spectacular, you’ll keep choosing to stay indoors. With the NQ8 AI Gen3 Processor at its core, this massive screen enhances everything you watch, turning even standard content into a visual feast. Its 4K AI Upscaling technology sharpens even the smallest detail of your chosen viewing content, while glare-free display delivers clear, crisp images day or night. 

Entertainment options are endless with the Samsung TV Plus, which gives you free access to unlimited content. Whether you’re seeking inspiration for your next adventure from a travel documentary or staying up late to watch a feel-good film, you can find them all on one screen.

Adding the Q990F 11.1.4ch AI Q Soundbar to your home entertainment setup transforms your space into your own personal theater. It harmonizes seamlessly with Samsung Vision AI TV speakers to create an immersive sound bubble, powered by Wireless Dolby Atmos, for an even more immersive viewing experience. Its compact subwoofer fits into your space without compromising on performance, delivering powerful and dynamic bass with AI-powered control for distortion-free sound perfectly calibrated to your space.

Summer Serenade in Full Volume

Summer brings endless hit tunes that you and your friends will surely be singing along to. Samsung televisions make summer moments more enjoyable, setting up a stage for all your sing-along sessions at home. The Crystal UHD 4K Smart TV provides an expansive, crystal-clear screen where you can play music videos, stream concerts, or pull up the lyrics of your go-to karaoke song. The TV’s Crystal Processor 4K powers vibrant visuals that keep picture quality brilliantly crisp. Supersize Picture Enhancer upscales images for the TV’s larger display, which ensures any content is tailor-fit for a super large screen, so lyrics are easier to read and visuals remain bright and vivid.

Nothing elevates sing-along sessions like powerful audio from Samsung Sound Towers. The MX-T50 Sound Tower delivers 500W of bi-directional sound that energizes the room. Its built-in party lights add a fun vibe to your karaoke party. Plug in a mic and turn on Karaoke Mode to get the singing started.

For those who want to carry the festive fun into every room, the MX-ST50F Sound Tower brings powerful sound with total portability. The sound tower’s built-in wheels and telescoping handle makes it easy to carry anywhere, while its battery pack keeps the music flowing for up to 18 hours. From playing DJ with the sound tower’s sound effects or starting a live jam session with a mic and a guitar, the sound tower keeps the energy high and the rest of your year feeling bright.

Level-Up Your Summer Experiences with Samsung

Samsung heats up your summer at home even more with savings of up to PHP 58,400 on Samsung Vision AI TVs. Plus, bring home freebies worth up to PHP 132,498,  including a Samsung Soundbar and The Freestyle Smart Projector, when you get yours today. Don’t miss these exclusive offers, available until March 31, 2026 only.

Keep your new Samsung TVs protected when you avail the Samsung Care+ Premium exclusively on the Samsung Online Store or the Shop app. Get extended warranty coverage for your TVs and expert preventive and maintenance services for as low as PHP 5,799/year*.

To know more about Samsung Vision AI TVs and sound devices, visit https://news.samsung.com/ph/. 

* Including a 1-year standard warranty from purchase

DTI Fair Trade Permit No. FTEB-242922 Series of 2025

This National Arts Month, Samsung and Fotomoto PH, a local organization of visionary photographers, transform the Paseo de Roxas underpass in Makati into an immersive art destination through the “Underground” photo exhibition for 10 Days of Art. Marking Samsung’s second collaboration with Fotomoto PH, the global no. 1 TV brand continues to elevate entertainment beyond the home, using technology not only to enhance viewing experiences but also to connect with Filipino passions such as culture and art.

Running until March 7, the exhibition features a collection of evocative photographs that explore the connections between people, places, and memories across the Philippine archipelago. Photos will be displayed in splendid quality along the underpass using Samsung’s The Frame, inviting commuters and passersby to linger and recognize fragments of their own realities in each image.

Seeing Art with a New Vision

Powered by Samsung QLED technology, The Frame brings together high-performance technology and aesthetic elegance. Whether you’re on the bustling streets of the Makati Business District or in the sanctuary of your own home, The Frame offers gallery-level viewing in any setting. It offers exceptional QLED picture quality, rendering rich, vibrant images with Pantone Validated ArtfulColor. Its Matte Display reduces glare and reflections to ensure that you enjoy the textured details of what’s on screen, no matter the lighting. 

Samsung Vision AI takes the display to a different level, intelligently optimizing the picture for a more realistic and immersive feel. When the screen is not in use, the TV switches to Art Mode and becomes a personal gallery display of art. Customizing artwork is easy with The Frame, which offers access to a wide selection of artwork from prestigious galleries with over 370 free art pieces available each year through the Samsung Art Store. With Motion Sensor, The Frame stays on only when someone is in the room. 

The Frame’s modern frame design enhances the gallery-like display. Its slim and sophisticated profile allows the TV to hang flush against the wall, perfectly mimicking traditional art pieces. The Frame can easily fit your home setup with its customizable bezels that you can tailor to your space or to the artwork on display and the adjustable TV stand that you can set to your preferred height to make room for other other devices. 

Blending Innovation and Culture

Samsung’s team-up with Fotomoro PH for 10 Days of Art illustrates how technology and art can come together to enrich spaces, both indoors and outdoors. By bringing gallery-quality displays to the Paseo de Roxas underpass, the collaboration helps democratize the art experience and makes world-class photography accessible to the public.

Witness The Frame in action at the “Underground” photo exhibition by Fotomoto PH at the Paseo de Roxas underpass, open for free to the public until March 7, 2026.

To know more about Samsung The Frame and other Vision AI TVs, visit https://news.samsung.com/ph/. 

When it comes to Valentine’s Day, the most heartfelt celebrations can happen at home. This season of love, global no.1 TV and sound device brand Samsung makes it effortless to find the pairing that will make your shared moments at home even sweeter with big savings and exclusive freebies on Vision AI TVs and sound devices.

From quiet nights in to lively gatherings with the people who matter most, Samsung Vision AI TVs and sound devices make every celebration of love truly unforgettable.

Soulful Sing-Along with Your Squad

Valentine’s Day is a celebration of every kind of love, including the one shared among friends. The best way to celebrate “PAL”-entine’s is by singing along to your favorite love anthems right in the comfort of your home with Samsung TVs as the perfect equipment to level up every performance. The Crystal UHD 4K Smart TV’s Crystal Processor 4K keeps visuals looking sharp and colorful, while Supersize Picture Enhancer upscales images for your super-sized screen. Whether you need it for a video backdrop to your soulful performance, or for flashing the lyrics to your chosen power ballad, the Crystal UHD TV undoubtedly delivers.

Sound is crucial to any sing-along session, and the Samsung Sound Towers are equipped to make your space your stage. The MX-T50 Sound Tower commands the room with 1,500W of bi-directional audio and built-in Party Lights that instantly set the festive mood. Plug in a mic and instantly get everyone belting out their ultimate karaoke hits. 

Meanwhile, the MX-ST50F Sound Tower brings the freedom of portability for spontaneous sing-along sessions anywhere at home with its built-in wheels and telescoping handle. With up to 18 hours of battery life, you can keep the music playing from sun up to sun down. Whether you’re plugging in a guitar or playing DJ with the built-in sound effects, this sound tower ensures your Valentine’s celebration sounds legendary.

Cine-Magic Date Nights for the Family at Home

You can never go wrong with a movie date at home with your loved ones to celebrate Valentine’s Day, and Samsung Vision AI TVs are the perfect companion for elevated viewing that pulls everyone closer. The Neo QLED Vision AI TV becomes a door to another world, sharpening every detail into breathtaking clarity with its NQ8 AI Gen3 Processor. 4K AI Upscaling optimizes every scene, so films unfold with impressive clarity and depth, while Quantum Mini LED Pro technology ensures you get brilliant visuals in any lighting. Movie nights are better with Samsung TV Plus, which offers free access to unlimited entertainment for you and the ones you love.

To make your sweet moments more cinematic, pair your Vision AI TV with a Samsung soundbar through Q-Symphony. With built-in Wireless Dolby Atmos, the Q990F 11.1.4ch AI Q Soundbar surrounds your space with rich, multidimensional audio calibrated to your space, making you feel like you’re watching in a theater.

For those who really want to take their experience to the next level, The Freestyle offers a larger-than-life viewing, right in the comfort of your own home. Using this smart projector, you can turn any wall — or even the ceiling — into a massive screen. Project your favorite romantic films in Full HD clarity with up to 100-inch display for a more magical, and immersive Valentine viewing. 

Upgraded Gaming Moments with the Ones You Love

Spending Valentine’s Day doing something you love together can be a meaningful gesture, and some pairs find their connection through the thrill of a shared quest or a friendly head-to-head match. Samsung Vision AI TVs help make every game session feel more memorable. The  Samsung OLED Vision AI TV unlocks an exceptional way of gaming with its massive screen and self-illuminating pixels, expressing deeper contrasts, richer colors, and clearer visuals that keep you focused on winning each level. Its glare-free display ensures gameplay stays sharp even in bright rooms, so you can game comfortably any time of day.

Aside from brilliant pictures, Vision AI TVs offer unbeatable fluidity and responsiveness through its Motion Xcelerator technology, which supports refresh rates of up to 165 Hz for ultra-smooth movement even during the most fast-paced action. AI Game Mode automatically detects the game you’re playing and optimizes your TV’s settings on the fly, and Auto Low latency reduces input lag to make every action feel faster or more precise.

The Samsung OLED Vision AI TV connects seamlessly to Samsung soundbars like the Q600F 3.1.2ch AI Q Soundbar, which brings in sound that matches the intensity of your gameplay. It fills your space with clear, dynamic Dolby Atmos and DTS Virtual:X audio that immerses you deeper into the game world. Its adaptive sound technology automatically tunes audio based on what’s happening in the game, helping you catch every nuance without having to pull out mid-play to adjust your settings.

Celebrate Love with Your Perfect Pair

This month of love, turn every celebration at home into something spectacular with Samsung Vision AI TVs and sound devices. Don’t miss out on up to PHP 58,400 worth of discounts on Vision AI TVs. Plus, bring home freebies worth up to PHP 132,498 for every purchase. These exclusive offers are available until March 31, 2026 only.

Get extended care and protection for your premium Samsung TVs by availing Samsung Care+ Premium exclusively on the Samsung Online Store or the Shop app. For as low as PHP 5,799/year*, you can enjoy extended warranty coverage along with expert maintenance and repair services for your Samsung televisions.

To know more about Samsung Vision AI TVs and sound devices, visit https://news.samsung.com/ph/. 

* Including a 1-year standard warranty from purchase

DTI Fair Trade Permit No. FTEB-242922 Series of 2025

As the year begins, many Filipinos are finding ways to immerse themselves in moments of joy, from intense gaming sessions to impromptu karaoke parties with loved ones. Samsung offers ways to support these moments with special offers on their premium televisions and sound devices.
As the global no. 1 TV and soundbar brand, Samsung elevates everyday entertainment into unforgettable memories through its lineup of Vision AI TVs and premium sound devices.

More Immersive Display for Cinematic Viewing at Home

Watching TV is one of the best ways to unwind after a long day. Some tune in to the latest episodes of their favorite series, while others rewatch classic films to relax. However you wrap up your day, large-screen Samsung Vision AI televisions deliver cinematic viewing experiences right at home.

For those who want to create the ultimate cinematic sanctuary at home, Samsung’s Neo QLED Vision AI TV delivers breathtaking scale and detail, bringing entertainment to its most spectacular heights. Its AI Upscaling technology sharpens every detail of your content to perfection, keeping visuals crisp and fully immersive in both dim and brightly lit spaces. Meanwhile, the QLED 4K Vision AI TV makes every scene burst out of the screen with vibrant, lifelike colors through Real Quantum Dot Technology and 100% Color Volume.

Immersive sound is just as important to the overall experience, and Samsung’s soundbars are designed to elevate what you see on screen with audio that keeps you zoned in on every scene. Paired seamlessly with Vision AI TVs, the Q990F 11.1.4ch AI Q Soundbar creates a complete cinematic soundstage, filling the room with multidimensional Wireless Dolby Atmos audio and making it feel like the action is happening around you. On the other hand, the Q800F 5.1.2ch AI Q Soundbar is a standout choice for balanced audio that adds depth and nuance to any kind of viewing content. It provides heart-thumping bass to make you feel the full intensity of every scene.

For clear, dependable sound, the Q600F 3.1.2ch AI Q Soundbar offers a solid performance. It enhances dialogue, music, and even sound effects with balanced tones and intelligent tuning, and is especially well-suited for cozier spaces or casual entertainment setups.

Smarter Battlestations for Gaming Sessions

Victory feels inevitable when you have a screen that keeps up with the action. Samsung Vision AI TVs pull you deeper into your gameplay with smooth motion and sharp visuals.

Not only does the Samsung OLED Vision AI TV make every game burst with striking vibrance and contrast, it also takes the experience to a whole new level with its Ultimate Gaming Pack. This feature offers ultra-smooth, tear-free, low-latency gaming with real-time responsiveness. Motion Xcelerator technology improves the gaming experience as it intelligently estimates movement between frames and adjusts motion smoothness for subsequent frames.

AI Game Mode on Samsung Vision AI TVs simplifies the competitive experience. Instead of having to pause your momentum to adjust picture settings, the TV automatically detects the game genre and optimizes settings in real time, without pulling you out of the action. This lets you focus and spend more time bringing your team to victory.

Better Sound for Every Sing-Along

Music has a way of lifting the mood instantly. As one flows into another, Samsung televisions and sound devices will make you feel like you’re performing to a huge crowd — transforming your space into a stage.

Singing at home becomes clearer and more fun than ever with the Crystal UHD 4K Smart TV. Its vibrant display brings lyrics and visuals into stunning clarity, so whether you’re following every word in a karaoke classic or watching your favorite music videos, the picture stays sharp and captivating.

To amp up your singing experience even more, the Samsung Sound Towers fill your home with dynamic sound that’s perfect for karaoke nights, spontaneous jam sessions, or impromptu solo singing moments. Grab a mic and plug it into the MX-T70 Sound Tower to get your sing-along party started. This delivers bi-directional audio with deep, punchy bass, while its built-in LED Party Lights set the vibe while you and your friends hit those high notes.

For a more portable option, then the MX-ST50F Sound Tower is the sound device you need. It offers high-quality audio with customizable bass modes, LED Lights, and up to 18 hours of battery life to liven up any music listening session. Plug in a guitar or another mic for a jam session, or play DJ with the featured sound effects to make all your gatherings more fun.

Elevate Your Experiences with Samsung

Samsung makes investing in moments that bring excitement and connection easier than ever with exclusive deals on Samsung Vision AI TVs and sound devices. Get up to P58,400 off, plus freebies worth up to P132,498 when you purchase the Samsung Vision AI TV of your choice today. These offers are available until March 31, 2026 only.

Avail premium protection for your Samsung TVs to keep them as reliable as ever for as long as possible. Get Samsung Care+ Premium along with your new TVs on Samsung Online Store or the Shop app. Enjoy extended warranty coverage for your TV as well as a host of expert services for as low as P5,799/year*.

To know more about Samsung Vision AI TVs and sound devices, visit https://news.samsung.com/ph/.

* Including a 1-year standard warranty from purchase

DTI Fair Trade Permit No. FTEB-242922 Series of 2025

Designed to elevate entertainment and everyday living, Samsung’s super big Vision AI TVs redefine what it means to step into the year ahead with clearer, sharper experiences.

See More, Hear More Every Time You Watch

Movie nights or series marathons become more meaningful when the experience feels truly immersive. Samsung Vision AI televisions are built to deliver stunning picture quality with sharpened details to deliver cinematic visuals that pull you into every story.

Leading the lineup is the Neo QLED Vision AI TV—a game-changer for large-screen viewing. Using NQ8 AI Gen3 Processor and AI Upscaling technology, the TV breathes life into all your chosen entertainment, revealing textures and details that make you feel as if you’re at the center of the scene. Samsung Vision AI televisions come with the Samsung TV Plus app, your portal to endless entertainment content at no extra cost. From the news and the latest sport events, to timeless film classics and the hottest TV shows, there’s something to watch for everyone — all in one place.

Sound completes the cinematic experience. Paired with your TVs through Q-Symphony, the Q990F 11.1.4ch AI Q Soundbar surrounds you with multidimensional audio, keeping you fully immersed in the film you’re watching. Meanwhile, the Q600F 3.1.2ch AI Q Soundbar fills your space with rich, layered audio that enhances movie-watching without overwhelming your space.

For total cinematic viewing, turn any surface into a big, shared screen with The Freestyle. This smart, compact projector adds a new dimension to your entertainment, intelligently adjusting the screen and projecting up to a 100-inch display with crisp Full HD clarity and vivid color. Built with Samsung Smart TV features, this takes cinematic entertainment to a whole new level.

Win Bigger with Smoother, More Immersive Gameplay

Samsung Vision AI TVs make every play feel smooth and immersive for every modern gamer, bringing hyper-smooth motion, sharp responsiveness, and smart optimization into every gaming session.

The Samsung OLED Vision AI TV pulls you deeper into the game, rendering deep blacks and rich, natural colors that make game worlds feel more detailed and atmospheric. Through Motion Xcelerator 165Hz, even fast-paced scenes remain smooth and clear, so the action never skips a beat. Variable Refresh Rate (VRR) support and display technologies like FreeSync Premium reduce screen tear and stutter, so you enjoy smoother, uninterrupted play across compatible titles and platforms. Whether it’s racing toward the finish line or winning an action-packed showdown, you get gameplay that feels fluid and easy on the eyes.

Your gaming performance gets a boost with AI Game Mode, which automatically detects the game you’re playing and optimizes picture and sound settings in real time. This means less time spent adjusting the settings and more time focusing on your game and your wins.

Sing Your Heart Out in Your Very Own Stage

Nothing brings people together like a sing-along session. Whether you’re solo singing to your favorite tunes while doing chores or hosting a karaoke party with all your friends, Samsung TVs and Sound Towers are the perfect devices to make every singing experience feel larger than life.

For visuals, the Crystal UHD 4K Smart TV is the ultimate centerpiece to any karaoke set-up with its crystal-clear display and sleek profile. It makes lyrics appear crisp and easy to follow on a large screen, so you can focus on singing without squinting at the words.

Complementing vibrant visuals with powerful sound from Samsung Sound Towers takes the experience even further. The MX-T70 Sound Tower makes every note you hit ring clearly and confidently with 1,500W booming, bi-directional audio output. Turning on Karaoke Mode is effortless, simply plug in a mic and play your ultimate sing-along song to get the party started. For a more immersive sound experience, you can connect multiple sound towers through Group Play and set the LED Party Lights to Party Mode to get your karaoke party thumping.

With its built-in wheels and telescoping handle, the MX-ST50F Sound Tower makes it easy to start a jam session anywhere. It has everything you need to take your sing-along sessions to the next level, including FX samplers to amplify your vocals. You can even plug in a guitar to enhance your riffs. Tailor your sound experience according to your needs through the sound tower’s custom bass modes and Party Lights and keep the music going for up to 18 hours.

Kick-Off the Year with Elevated Experiences

This new year, make every experience worth looking forward to with Samsung’s lineup of Vision AI televisions and sound devices. Now is the perfect time to upgrade your entertainment with huge savings of up to PHP 58,400 and freebies worth PHP 132,498. Avail these exclusive offers until March 31, 2026 only.

Avail extended care for your Samsung TVs when you add the Samsung Care+ Premium to your TV purchases exclusively on the Samsung Online Store or the Shop app. Get extended warranty coverage and certified services for your Samsung TVs for as low as PHP 5,799/year*.

To know more about Samsung Vision AI TVs and sound devices, visit https://news.samsung.com/ph/.

* Including a 1-year standard warranty from purchase

DTI Fair Trade Permit No. FTEB-242922 Series of 2025

During the session, Samsung emphasized its focus on expanding the TV’s capabilities through next-generation AI while delivering exceptional picture quality. 2026 will be a pivotal year for the VD business, with Micro RGB and OLED leading the premium TV segment, mini LED increasing accessibility to premium TV technology and ultra-large displays further enhancing the immersive entertainment experience at home and beyond. As a result, the full lineup will bring Samsung’s state-of-the-art screen experience to a wider range of consumers, while reinforcing the company’s leadership in performance and innovation.

“We are currently experiencing a transformation in the way viewers enjoy the television experience, shifting from one centered on viewing to one based on direct interaction with users,” said President Yong. “As television evolves, Samsung is continuing to earn its leadership role year after year by building on its legacy of hardware excellence.”

Elevating the TV Experience With Vision AI

At the heart of Samsung’s 2026 strategy is Vision AI Companion (VAC), a new intelligent platform designed to make television more intuitive, conversational and personalized. Integrated across nearly Samsung’s entire TV lineup, VAC understands what viewers are watching, anticipates their needs and surfaces helpful, contextual information directly on the screen — transforming the TV from a passive display into an active participant in everyday life.

By embedding AI across its ecosystem, Samsung is expanding the TV’s role beyond entertainment, enabling deeper smart home integration and more meaningful engagement. This approach reflects Samsung’s commitment to building connected experiences that adapt to users, while maintaining the picture quality and reliability consumers continue to prioritize.

Redefining Scale, Design and Lifestyle Innovation

During the session, Hun Lee, Executive Vice President (EVP) of VD Business, provided additional detail surrounding Samsung’s new Micro RGB 130-inch TV, an industry-first technical achievement, as well as the company’s commitment to lifestyle TV innovation.

“As the quality of content improves, it’s natural for users to want a higher degree of immersion,” said EVP Lee. “As we develop our products, Samsung is focusing on the tangible experiences brought by technologies like VAC, rather than just their technical specifications.”

As Samsung celebrates twenty consecutive years as the world’s top TV brand, the VD Deep Dive underscored a clear message: leadership is earned through continuous innovation. By combining hardware excellence with intelligent, connected experiences, Samsung is shaping a future in which TVs deliver not only superior picture quality, but smarter, more personal and more meaningful experiences in homes around the world.

Under the theme “Your Companion to AI Living,” Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasized its commitment to democratizing AI by integrating the technology across its product lineup and services.

Watch how Samsung is embedding AI into everyday life.

Samsung Electronics today announced the global launch of The Freestyle+, its latest AI-powered portable projector designed to deliver a more flexible and personalized entertainment experience across a wide range of spaces.

Unveiled ahead of CES 2026 in Las Vegas, The Freestyle+ builds on the distinctive design of the original Freestyle while introducing smarter AI capabilities, improved brightness and expanded entertainment features—allowing users to enjoy content more freely, with minimal setup or adjustment.

“The Freestyle+ reflects Samsung’s vision to create displays that adapt naturally to how people live and move between spaces,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “By combining true portability with intelligent AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are.”

Smarter AI That Lets You Point and Play Instantly

At the core of The Freestyle+ is AI OptiScreen, Samsung’s AI-powered screen optimization technology that automatically adjusts the picture to different spaces—so users can simply point, place and start watching.

AI OptiScreen includes a set of intelligent features designed to automatically optimize the picture across different surfaces and environments:

• 3D Auto Keystone automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains or angled walls
• Real-time Focus continuously adjusts focus as the projector moves or rotates, helping maintain clear, stable images without blurring or visual noise
• Screen Fit automatically adjusts the image to match the screen area when used with a compatible projector screen accessory
• Wall Calibration analyzes the color or pattern of the projection surface and minimizes visual distractions for clearer viewing

This intelligent viewing experience is further supported by Vision AI Companion, Samsung’s personalized AI platform for screens, which integrates enhanced Bixby with AI services from global partners to enable more natural, conversational interaction with on-screen content.

Light to Carry, Designed for Everyday Viewing

Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that is easy to move between rooms or take on the go. With 430 ISO Lumens, it delivers nearly twice the brightness of the previous generation, helping content appear clear and engaging in everyday living environments.

Designed for everyday viewing, The Freestyle+ lets users move it freely without worrying about whether the space is “right” for projection. Its 180-degree rotating design
supports projection at virtually any angle—including walls, floors and ceilings—without additional mounts or accessories, enabling flexible viewing setups that adapt naturally to different rooms and moments throughout the day.

On-the-Go Entertainment with Immersive Sound

Designed for moments beyond the living room, The Freestyle+ brings entertainment with you—without relying on external devices or fixed setups. Built-in access to Samsung TV Plus, certified OTT service partners and Samsung Gaming Hub allows users to stream, play and explore content directly from the projector without the need for external devices.

For audio, The Freestyle+ delivers immersive, room-filling sound through its built-in 360-degree speaker, tuned to produce richer, fuller audio in a compact design. Q-Symphony allows the projector to work in sync with compatible Samsung soundbars, creating a more layered and cohesive sound experience wherever it is used.

Samsung Electronics will showcase The Freestyle+ at CES 2026, taking place January 6–9 in Las Vegas, with a phased global rollout planned for the first half of the year.