MANILA, Philippines – As the centerpiece of home entertainment, televisions have become much more than just a screen. Whether you’re gathering with loved ones for a movie marathon, cheering through every game-winning play, or simply unwinding to the sound of your favorite artist, the right TV shapes how you experience the moments that matter.

This is why choosing the right TV can make a bigger difference than you think. As the global No. 1 TV and soundbar brand, Samsung expands the possibilities of home entertainment with innovations designed to enrich daily living. Its lineup of Vision AI TVs is built to intelligently optimize your viewing experience while adapting to your needs, so you can spend less time worrying about the details and more time enjoying what you love.

From breathtaking visuals and immersive audio, to intuitive intelligence that lasts, here’s how upgrading to a Samsung Vision AI TV transforms your home viewing experience.

Feel the Difference with Better Picture and Bigger Sound

The biggest difference upgrading to a Samsung Vision AI TV can bring involves more than brighter picture or sharper detail—it’s how effortlessly it makes your viewing even more immersive. 

Whether you’re streaming the latest blockbuster or watching live sports, or revisiting old favorites, the Samsung QLED 4K Vision AI TV brings every frame to life with 100% Color Volume on hues that remain lifelike across different brightness levels. The TV intelligently optimizes every scene through its Q4 AI Processor. It enhances both picture and sound in real time, so you can simply sit back and immerse in the content you love.

Aside from brilliant displays, levelling up your entertainment is also about the sound that surrounds you as you immerse in your viewing. Sound helps you dive deeper into your viewing. Pair your Vision AI TV with the B450F 2.1ch Soundbar to enjoy fuller, richer sound that pulls you deeper into your entertainment. Its Dolby Audio and DTS Virtual:X sound technology surrounds you with spacious 3D audio and deep bass that makes every scene feel larger than life.

Unlock a Smarter, Safer TV Experience

Beyond enhancing your entertainment, Samsung believes that a better TV experience doesn’t just enhance your entertainment, it makes everyday living simpler. Samsung Vision AI comes with a host of intelligent features, designed to enhance your daily routines.

AI Energy Mode helps you monitor and optimize the TV’s energy consumption, bringing greater efficiency without compromising performance. Additionally, SmartThings connectivity makes running your smart home more effortless. It turns your TV into a smart home hub, allowing you to connect and manage devices from a single screen.

A smarter, more connected experience calls for stronger security. Vision AI TVs are equipped with Samsung Knox Security, which safeguards your privacy by protecting sensitive information, securing connected devices, and automatically blocking suspicious apps and websites. Samsung built its Vision AI TVs with advanced technology that powers effortless convenience and gives you greater peace of mind.

Make Moments Better with Crystal-Clear Display and Pulse-Pounding Audio

Upgrading to a Samsung TV means making everyday moments feel extraordinary. From binge-watching your favorite shows to weekend karaoke parties, having the right TV and sound device turns entertainment experiences into memorable moments you will treasure.

The Crystal UHD 4K Smart TV brings exceptional clarity to everyday viewing. Driven by its Crystal Processor 4K, the TV renders vibrant colors and fine details in 4K clarity. With powerful upscaling technology, the TV sharpens every scene into breathtaking 4K resolution to bring out every shade of color and every fine detail of the content you love.

Great visuals deserve sound to match, and nothing does the job as well as the Samsung MX-T70 Sound Tower can. The sound tower helps you put the fun on full blast with up to 1,500 watts of powerful, bi-directional sound that fills every corner of the room. 

Besides powerful bass drops, the MX-T70 Sound Tower adds a playful vibe to your entertainment with its LED Party Lights. You can choose from a variety of light modes to match the mood, with sound effects that are as easy to adjust on the fly. On Karaoke Mode, you can bring the stage straight to your home and get everyone belting out to the ultimate sing-along hits.

Enjoy Entertainment That Keeps Getting Better

Premium hardware is only half of what makes upgrading to a Samsung TV worth it. Having endless entertainment truly makes a difference, and Samsung ensures you’ll never run out of things to watch.

Discover unlimited content with the Samsung TV Plus app, which comes pre-installed on Samsung TVs. The app provides access to hundreds of live channels and thousands of on-demand titles for free, giving you a world of content to discover from the moment you set up the TV.

Investing in a Samsung TV means you can keep enjoying premium entertainment for years to come. Samsung TVs support up to 7years of OS upgrades with One UI Tizen. This means your TV will continue to receive the latest features, improvements, and innovations for as long as possible.

Upgrade to a Samsung Vision AI TV Today

From stunning picture quality and room-filling sound, to intelligent features that make everyday life easier, bringing home a Samsung Vision AI TV turns every moment into unforgettable experiences. 

There’s never been a better time to upgrade than now, as Samsung is offering the best deals on Vision AI TVs and sound devices. Save up to PHP 80,000 on Vision AI TVs and take home exclusive freebies. Don’t wait, these offers are available until August 31, 2026 only.

Get greater peace of mind when you avail the Samsung Care+ Premium for your TVs, available exclusively on the Samsung Online Store or the Shop app. Starting at PHP 5,799/year*, enjoy extended warranty coverage along with certified expert services to keep your Samsung TV performing at its best.

To know more about Samsung Vision AI TVs, visit https://news.samsung.com/ph/.

[DTI Fair Trade Permit No. FTEB-259288 Series of 2026]

MANILA, Philippines (July 16, 2026) – A great home entertainment setup can level up every movie night, game day, or binge-watching session. As the global No. 1 TV and soundbar brand, Samsung continues to push the boundaries and deliver innovations that transform viewing and audio experiences — helping you get the most out of every moment you spend on what you love.

With Samsung Vision AI TVs and sound devices, your viewing becomes more immersive through intelligent picture and sound that automatically adapt to what you’re watching. From July to August, Samsung makes upgrading your experience more valuable than ever with big savings and exclusive freebies on Vision AI TVs and sound devices.

Experience Vibrant Viewing Like Never Before with the QLED Vision AI TV

Entertainment becomes more brilliant with rich visuals to match every moment. Whether you’re streaming your favorite series or catching your team’s latest match, Samsung’s QLED 4K Vision AI TV enhances every scene through its advanced Q4 AI Processor, delivering a premium viewing experience like no other.

The TV’s vibrant display is powered by Real Quantum Dot Technology, which uses cadmium-free quantum dot sheets that produce lifelike, vivid picture quality with PANTONE-validated color and 100% Color Volume. These render images with true-to-life skin tones and accurate detail, ensuring you view your content exactly as intended. Its powerful upscaling technology ensures you dive into the things you love in crisp, 4K brilliance.

Stunning display is only part of the experience. Through Q-Symphony, you can pair the QLED 4K Vision AI TV with a compatible soundbar.

Make your viewing more immersive with Samsung sound devices, like the B450F 2.1ch Soundbar. The soundbar’s Dolby Audio and DTS Virtual:X surround sound technology envelops you in spacious, 3D audio with deep, powerful bass, bringing the movies and shows you love to life.

Beyond picture and sound, the TV is also designed to enhance your everyday living. AI Energy Mode helps optimize the TV’s energy consumption, so you can keep enjoying premium TV performance without worrying about electric costs. Through SmartThings integration, you can connect and control your smart home devices in one platform. To keep your sensitive data and integrated devices protected, the TV is equipped with Samsung Knox Security to give you greater peace of mind.

Immerse in Crystal-Clear Visuals with the Crystal UHD Smart TV

For those who seek impressive TV performance that fits seamlessly into their space, the Crystal UHD 4K Smart TV is an ideal option for your home. The TV is powered by Samsung’s Crystal Processor 4K, reproducing every shade of color with crystal-clear vibrance. Powerful 4K upscaling technology optimizes your content to ensure a sharper, more detailed viewing experience.

The TV’s design is as thoughtful as its performance. Samsung’s MetalStream body gives the TV a premium feel and elegant presence that complements any living space. It also has an ultra-slim bezel, which creates an immersive, edge-to-edge display that makes the picture feel even larger and more present.

Besides premium picture quality, entertainment abundance is built in through the Samsung TV Plus app. It comes installed on the TV, and offers instant access to hundreds of live channels and thousands of on-demand titles across every genre — all at zero extra cost. Built with the intuitive One UI Tizen, the TV offers up to 7 years of OS upgrades. This ensures your TV investment remains up-to-date with the latest features and services, so it can serve you for years to come.

Surround Your Space with Powerful Sound from the MX-T70 Sound Tower

Some moments demand next-level audio, and you can enjoy all that and more with the MX-T70 Sound Tower. You can put the fun on blast with the sound tower’s 1,500 bi-directional audio delivers room-filling performance. Its built-in subwoofer adds deep, impactful bass that you can feel reverberating throughout the room.

The fun doesn’t stop with sound. The sound tower’s LED Party Lights let you match the lighting to every occasion with multiple preset modes, which you can easily control through the Samsung Audio app. For moments that call for a sing-along, the sound tower makes it easy with Karaoke Mode. Just plug in a mic, play your favorite track, and get everybody jamming along.

Grab the Best Deals on Samsung Vision AI TVs and Sound Devices

Great viewing experiences happen with the perfect home entertainment setup. With Samsung’s exclusive offers, there’s never been a better moment to upgrade at exceptional value. Enjoy exclusive freebies with up to PHP 80,000 on Samsung Vision AI TVs and more. These offers are available from July 1 to August 31, 2026 only.

Get protection for your TVs when you add the Samsung Care+ Premium to your purchase on the Samsung Online Store or the Shop app. For as low as PHP 5,799/year*, you can avail extended warranty coverage plus expert maintenance services for your Samsung TVs to maintain their reliable performance for years to come.

To know more, visit https://news.samsung.com/ph/.

DTI Fair Trade Permit No. FTEB-259288 Series of 2026

MANILA, Philippines (July 9, 2026) – The premium television market is evolving alongside changing consumer behavior. On average, consumers spend about ¼ of their day watching TV¹, with 3 in 4 Filipinos streaming video content². Immersive viewing has also become increasingly important, indicating that consumers are more likely to invest in TV technologies that deliver richer visuals, smarter experiences, and greater long-term value³.

For Samsung, these shifts reinforce its belief that the future of TV lies in smarter, more advanced technologies that make every viewing experience more meaningful. Reinforcing its position as the global No. 1 TV brand for 20 consecutive years, Samsung continues to redefine TV viewing with its newest Vision AI TVs.  

Combining advanced intelligence with breakthrough display technologies, the latest Vision AI TVs create smarter, more immersive home entertainment experiences for consumers.

Vision AI Companion Creates TVs That Understand You

Perhaps the clearest example of Samsung’s vision for the future of television is its Vision AI Companion technology. Built on advanced natural language processing, Vision AI Companion transforms the television from a passive display into an active participant in the entertainment experience. 

This intuitive technology enables viewers to interact with their TV in a conversational manner. They can simply ask for real-time recommendations, inquire about cast information while watching a show or movie, or seek the latest statistics of their favorite team in the middle of a live broadcast. 

This intelligence extends through the integration of AI Football Mode– Instead of relying on generic picture settings, the TV recognizes football content and automatically optimizes picture and sound settings designed to recreate the atmosphere of the pitch right at home. 

Micro RGB Delivers Micro-sized Precision and Unlocks a New World of Color

The new Samsung Micro RGB Vision AI TV also sets new benchmarks for premium display performance — the embodiment of Samsung’s strategy of reshaping TVs through precision engineering, intelligent software, and an expanded content ecosystem.

This new technology reproduces an ultra-wide spectrum of colors by deploying microscopic red, green, and blue (RGB) backlights working together with remarkable precision. This results in lifelike visuals with brighter images, richer contrast, and less color bleed.The TV’s display is driven by the Micro RGB AI Engine Pro, which simultaneously handles 4K upscaling, color enhancement, and sound optimization. To complement this, the Micro RGB Precision 100 reproduces colors with extraordinary accuracy, while the Glare Free Display eliminates distracting reflections to allow viewers to stay immersed in their entertainment regardless of lighting conditions. 

The TV also offers a smooth, ultra-fast gaming experience through its Motion Xcelerator. It supports VRR gaming at up to 165Hz, providing fluid, lag-free gameplay. Additionally, the Gaming Hub streamlines every playing session by bringing together console games, cloud gaming services, and apps within a single interface, complete with personalized recommendations.

The AI Sound Controller Pro feature enables viewers to independently adjust their audio settings to suit different types of content, while Live Translate detects the language of the series or movie being played and generates subtitles in the viewers’ preferred language. 

Mini LED Enhances Viewing with Monumental Depth and Dynamics

Samsung’s new Mini LED Vision AI TV meanwhile reinforces that modern viewing experiences are defined by visual excellence coupled with intelligent adaptation. Powered by the NQ4 AI Gen2 Processor, the TV uses 20 unique AI neural networks to continuously analyze what is on screen and optimize both picture and sound accordingly to deliver the best possible experience for every viewer.

Utilizing significantly smaller backlights than conventional LED televisions, the Mini LED Vision AI TV achieves far more accurate control over brightness and shadow. Moreover, the TV produces stronger contrast, with truer blacks and brighter colors, as well as remarkable depth across every scene. Pure Spectrum color builds upon this foundation, rendering pixel-level color accuracy that preserves natural-looking hues across an expanded color gamut. Meanwhile, Mini LED HDR enhances the realistic display by revealing greater detail in both the darkest and brightest parts of the image to create picture quality that feels more dimensional and immersive.

Similar to the Micro RGB Vision AI TV, the Mini LED Vision AI TV also makes gameplay exceptionally smooth — even for VRR titles up to 4K 144Hz. Through the AI Gaming Optimizer, the TV eliminates the need for manual configuration as it automatically recognizes game genres through real-time analysis and adjusts display settings to maximize responsiveness and visual clarity.

SmartThings Connectivity Builds TVs that Evolve with the Modern Home

As consumer demands for TVs that do more continue to grow, Samsung designed its Vision AI TVs to also serve as intelligent control hubs of the modern home. The built-in SmartThings integration connects Vision AI TV to compatible smart home devices, making the TV the “command center” for the household. Through this, users are able to monitor their smart appliances and manage their energy consumption on AI Energy Mode directly from the television screen.

Samsung’s broader vision for the TV experience extends beyond entertainment, viewing televisions as a long-term investment that evolves alongside new technologies and changing consumer lifestyles. Driven by the One UI Tizen OS, the interface of Vision AI TVs is designed to remain seamless and intuitive over time, supporting up to seven years of free OS upgrades.

Samsung Vision AI TVs: Shaping the Future of Viewing

After two decades as the global No. 1 TV brand, Samsung aims to continue to push beyond conventional televisions design to create experiences that are smarter, more immersive, and built around the modern consumer. 

See what’s possible with Samsung Vision AI TVs on samsung.com.ph. Get premium care for your TV when you add the Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app. Enjoy an extended warranty coverage of up to two years along with comprehensive expert services for as low as PHP 5,799/year*.

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/. 

1 Data from Samsung PH CMI – Brand Health Tracker for TV
2 Streams and Screens: The Philippines Unlocking Filipino Viewing Behavior and Ad Engagement. https://www.magnite.com/research/streams-screens-philippines/
3 Data from Samsung PH CMI – Brand Health Tracker for TV

Entertainment is no longer confined to a single place. Today’s viewing journeys unfold across different screens, moments and contexts.

A show may begin with a clip, a trailer shared in a group chat, or a recommendation that arrives mid-scroll. This is not fragmentation. It is how modern viewing works. The more interesting question is not how many screens we use, but what each screen does best, and why despite the plethora of display options made available to consumers, the TV continues to hold a special place in how people experience entertainment at home.

According to Samsung’s 2025 Southeast Asia and Oceania (SEAO) TV Awareness Survey^[1], 65% of the region’s consumers watch TV daily. It’s clear that even as viewing journeys happen across more screens, TV remains part of the everyday rhythm in many households.

From Discovery to Presence

Mobile plays an important role in the viewing journey. It is always within reach, making it suitable for discovery, quick viewing, social sharing, and entertainment on the go.

At the same time, some viewing moments are especially suited for the big screen as TV brings scale, comfort and shared presence to entertainment experiences at home.

For instance, watching a live sports match on the big screen can bring the excitement from the stadium into living rooms. With features like AI Soccer Mode^[2], sound and picture are optimized so viewers can enjoy every single bit of the gameday action from the comfort of their homes. This is why close to 40% of SEAO Smart TV users mirror, cast or stream from their phone to the TV1, showing how consumers value the flexibility of mobile viewing while appreciating the big screen experience.

Rather than choosing between screens, consumers are moving fluidly across them. Mobile devices offer mobility and immediacy, while TV brings scale, comfort, and presence.

A Smarter Way to Navigate Entertainment

Modern viewing no longer begins only when someone turns on the TV. It often starts elsewhere, before making its way there. The role of the Smart TV is to make that transition feel seamless, intuitive and coherent.

That is why the interface matters as much as the display. Viewers should be able to move easily between entertainment, apps and experiences.

Samsung’s One UI Tizen^[3] reflects this shift by making everyday entertainment smoother to navigate. Viewers can easily access apps, customize the home screen, stream content, and enjoy gaming through built-in smart features, creating a TV experience that feels intuitive, personal and connected. With up to seven years of OS upgrades^[4], our TVs are future-proof and kept up to date with security enhancements and performance improvements.

Furthermore, Samsung Smart TVs support the way people move between screens. They allow users to conveniently mirror mobile content on the TV, use Multi View to watch TV and mobile content at the same time, display personal photos, and use the phone as a remote control.

Where the Moment Comes to Life

Once the journey reaches the TV, the screen determines how the moment lands. This is where picture, sound and intelligence work together.

Features^[5] such as Glare Free, HDR10+, and Object Tracking Sound+ (OTS+) help shape how entertainment feels on the big screen. For instance, whether with daylight or indoor lighting, our advanced anti-glare technology reduces reflections to a barely noticeable level, so that viewing experiences stay clear, comfortable, and uninterrupted. Meanwhile, HDR10+ uncovers delicate details across deep shadows to vibrant highlights, bringing greater dimension and immersion to each scene. Additionally, OTS+ helps sound follow on-screen movement for a more immersive audio experience.

Samsung Vision AI^[6] adds another layer by enabling the TV experience to adapt more intelligently to content and environment. Through AI Customization Mode, AI Optimized Mode and AI Sound Controller, the TV can enhance visual detail, fine-tune audio and adjust settings to better match what viewers are watching and where they are watching it.

As a result, films feel more cinematic, with light, shadow and color carrying greater depth. Live matches feel more immediate, as motion and sound bring the room closer to the action. Gaming feels more immersive when the screen keeps pace with every moment. At its best, TV quietly enhances the experience, helping viewers stay immersed in the content and the moment.

On TV models^[7] supporting Vision AI Companion^[8], users can easily pull up related information and content recommendations, activate AI-powered picture and sound enhancements, and access AI apps and features directly on the TV with a click of the AI button or long-press of the Home button on the remote control.

The journey does not have to end when viewing stops. Samsung’s The Frame extends the role of TV beyond entertainment by allowing the screen to remain an integral part of the room when not in use.

The Frame can display renowned pieces that transform the screen into a personal gallery, reflecting individual tastes and complementing the style of the home. Through the Samsung Art Store^[9], users can access more than 5,000 selections from world-famous artists and institutions, with collections that continue to evolve and expand across different genres and themes.

Recent collaborations include the partnership with the San Francisco Museum of Modern Art, which bring celebrated works by artists such as Diego Rivera and Piet Mondrian into the home. The Art Basel Hong Kong 2026 Collection also features works from emerging and established contemporary artists, imbuing the energy and creativity of their work into everyday living spaces.

This makes The Frame more than a screen for watching content. It becomes part of how people shape their spaces and appreciate art as another form of everyday entertainment.

The Right Screen for the Right Moment

The modern viewing journey does not depend on one screen doing everything. It is contingent on each screen playing its role at the right moment. Mobile helps the journey begin through discovery, immediacy and spontaneous moments. TV is where that journey becomes more focused, immersive and present.

In the multi-screen era, the TV complements the way we use devices. It gives entertainment a place to land and its presence can elevate a space. The journey may start anywhere and the big screen is where it all comes together.

Visit https://www.samsung.com/my/tvs/vision-ai-tv/ for more information on Samsung AI TVs.

^[1]Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025.

^[2]Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.

^[3]One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account.

^[4]Tizen OS upgrades will be supported for up to 7 years starting from release year, for TVs released in the year 2026. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply. Due to hardware specifications, the 7-year OS upgrades apply only to Samsung TVs released after 2023. Accordingly, support may vary depending on model, region, product launch year and other factors.

^[5]Features and availability may vary by model and region

^[6]Supported models may vary depending on the feature.

^[7]Samsung Vision AI Companion is integrated across nearly Samsung’s entire current 2026 and 2025 TV line-up, including Micro RGB, OLED, Neo QLED, Mini LED TVs and The MovingStyle, and Smart Monitors line-up. Availability of Vision AI Companion may vary depending on market and model.

^[8]Feature available in certain regions and models. Availability, supported features, and user interface may vary by country, region, model and viewing conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed — please check results. Requires certain Bluetooth remote (sold separately on some models). In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. Go to feature

^[9]Paid subscription required. Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

MANILA, Philippines – June 26, 2026 – Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, and a Samsung TV and Supergirl intergalactic experience at the Mall of Asia Atrium.

“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.

As part of the film’s press tour, the Supergirl intergalactic pop up experience is available at the Mall of Asia Atrium from June 18 to 26, 2026  featuring  Samsung’s 2026 Vision AI TV line-up, including the Neo QLED and Samsung OLED, monitors, and home audio lineups throughout film-inspired spaces, including Supergirl’s celebration area, Kara’s Ship, the Intergalactic Bus Stop and greeting wall.

“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”

As the global TV market leader for 20 consecutive years, Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

For more information, visit www.samsung.com. 

Art has long been a reflection of personal style, helping homeowners shape spaces that feel uniquely their own. Today, that expression extends beyond traditional mediums and into the devices that occupy the heart of the home, including the television.

Designed to seamlessly blend art, technology and design, the 2026 Samsung The Frame transform the TV from a screen into a statement piece. Whether displaying artwork from a world-renowned exhibition, showcasing personal photographs, or delivering immersive entertainment, Samsung’s Art TVs are designed to complement modern living spaces while elevating everyday experiences.

Curious how an Art TV can transform your living space? Here are three ways Samsung’s 2026 The Frame bring together premium display technology, world-renowned art and thoughtful design to elevate the modern home.

1. A Personal Gallery with World-Renowned Art 

Bringing art into the home has never been easier. Homeowners now have more opportunities than ever to discover, curate and enjoy artwork without leaving their homes.

According to Samsung’s 2025 Southeast Asia and Oceania TV Awareness Survey¹, 78% of consumers familiar with The Frame agree that it is equipped with the latest technology. Samsung’s 2026 The Frame go beyond traditional television experiences with innovative Art TV features that bring world-renowned artworks directly into the home:

• The Samsung Art Store features more than 5,000 works from over 800 artists and more than 80 global partners — including collaborations with Moomin and Art Basel 2026.
  
• Art Store Streams ² deliver a curated collection of 30 complimentary artworks every month, refreshed around new themes and artistic styles.

2. Premium Entertainment for Every Home

While The Frame is known for its artistic appeal, it is also designed to deliver premium entertainment experiences for everyday viewing. The survey found that 76% of consumers aware of The Frame associate it with exceptional picture quality, while 75% view it as a premium and high-end TV. 

The 2026 lineup delivers on these expectations through a combination of advanced display technology and intelligent experiences.

Exceptional Picture Quality

• Quantum Mini LEDs that precisely control light for deeper contrast and sharper detail.
• Real Quantum Dot technology that produces more vibrant, true-to-life colors.

Smarter Viewing with Samsung Vision AI Companion

Beyond picture quality, The Frame is equipped with Samsung Vision AI Companion, Samsung’s integrated AI platform designed to make the TV more intuitive and context aware.

Through a dedicated AI button or a long-press of the Home button ³ on the Samsung smart remote, users can interact with content in new ways, from learning about characters and plotlines to controlling playback through voice commands.

Designed for Art and Entertainment

Whether displaying artwork or streaming a movie, both The Frame models are designed to deliver a comprehensive viewing experience.

• Glare Free display⁴ keeps distractions to a minimum, reducing reflections while preserving vivid color and brightness. 

• Q-Symphony, which synchronizes compatible Samsung TVs and soundbars for richer audio experiences.
• Samsung TV Plus, Samsung’s free ad-supported streaming service provides access to over 4,300 channels across 30 countries, allowing users to enjoy diverse content at no additional cost.

3. Designed to Elevate Every Living Space 

A television is more than an entertainment device these days, it is also part of the home’s overall design. 75% of consumers familiar with The Frame associate it with an elevated look and feel. Designed to complement modern interiors, the TVs seamlessly blend form and function through:

• Modern Frame Design that resembles a framed artwork.
• Customisable magnetic bezels ⁶ that snap on easily to suit different interior styles and personal preferences.

The Frame TV can also be mounted nearly flush against the wall using Samsung’s Slim Fit Wall Mount, helping it resemble a framed artwork rather than a traditional television.

Whether serving as a statement piece in the living room, displaying artwork throughout the day, or providing immersive entertainment for movie nights, Samsung’s 2026 The Frame is designed to integrate naturally into modern homes, bringing together art, technology and thoughtful design in a single experience.

The latest The Frame TV is now available in Samsung Philippines. Visit Samsung.com/ph to explore the full lineup, including available sizes, customizable bezel options and the latest promotions.

1 Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Findings in this article are based on respondents who answered the relevant question (N = 1,199), N = [number] in [subsidiary]

2 Availability may vary by country. The time at which the 30 artwork are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice.

3 Users will need to review and accept the Privacy Notice the first time they use the service.

4 Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.

5 Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference)

6 Customisable Frame sold separately. Supported Customisable Frame lineup may vary by country.

In 2017, The Frame combined Samsung Electronics’ advanced display technology with an elegant design to fit seamlessly into living space. Resembling a picture frame, The Frame featured customizable bezels, the Invisible Connection, and the One Connect Box which neatly organizes all cables, giving the living room a clean, clutter-free look.

Moreover, Samsung Art Store, the art subscription service for Samsung Art TVs, brought renowned and captivating artworks into homes worldwide, continuously expanding its collection to over 5,000 pieces.

This year, the premium art experience has been further elevated with the introduction of the Vision AI Companion, which offers a more personalized experience, along with various setup options. Check out the infographic below to explore The Frame’s innovative journey in bringing art into everyday life.

1 Customizable bezels sold separately and options may vary by market.

Last July 17 at BSK in Mandaluyong, Samsung unveiled its newest Vision AI TV lineup and highlighted how today’s televisions have evolved beyond traditional viewing devices into versatile companions for gaming, fitness, sports, movies, music, and everyday living.

With Filipinos increasingly using their TVs for more than just watching content, Samsung designed its latest innovations to effortlessly support diverse interests through advanced display technology and the remarkable intelligence of Vision AI Companion.

“Today’s consumers expect their TVs to do more than simply display content,” Samsung Head of VD Business Chris Almazan shared during the event. “They want experiences that adapt to their interests, simplify everyday tasks, and make entertainment more immersive. Vision AI was built to deliver exactly that.”

Play Your Way with Vision AI

The event transformed Samsung’s latest displays into interactive playgrounds where guests experienced firsthand how Vision AI enhances the things they love most.

At the “Shoot Your Shot” zone, sports and gaming enthusiasts competed in 1-on-1 basketball shoot out match on the Samsung OLED Vision AI TV. The display’s vibrant colors, deep contrast, and fast refresh rate showcased how Samsung OLED technology delivers immersive gameplay that keeps up with every fast-paced moment.

Fitness enthusiasts explored the “Break a Sweat” zone, featuring the Samsung Neo QLED Vision AI TV. Here, guests experienced the seamless connection between a Galaxy Watch and Samsung TV through SmartThings, demonstrating how Samsung’s connected ecosystem helps users monitor workouts and follow fitness routines from the comfort of their homes. 

Movie and television fans gathered at the “Fill in the Blanks” zone, powered by the newest Samsung Mini LED Vision AI TV. Through a game featuring iconic movie and television quotes, participants experienced cinematic picture quality that brought scenes to life with remarkable brightness, detail, and realism.

Meanwhile, the excitement surrounding Formula 1 and global motorsports came to life at the “Race to Glory” challenge featuring the Samsung Odyssey OLED monitor. Guests tested their racing instincts in a racing simulator setup by Apex Racing Philippines, as they experience every turn, acceleration, and overtake through the monitor’s stunning OLED visuals and ultra-responsive performance. The activity showcased how Samsung Odyssey OLED delivers the speed, precision, and immersion that racing fans crave.

The competition culminated in a team trivia showdown featuring top performers from each activity zone. Built around key passion points—from gaming and sports to AI—each trivia round turned familiar content into real-time challenges that highlight how Vision AI enhances clarity, motion, and viewing intelligence.

Extraordinary Performance in the Smallest Details

The event also spotlighted Samsung’s latest display innovations, including its industry-leading Micro RGB and Mini LED televisions.

Samsung demonstrated how extraordinary display performance lies in the smallest details. Building on its legacy as the innovator behind Real Quantum Dot Technology on QLED TVs, Samsung’s newest display technologies unlock lifelike visuals with unprecedented depth, color accuracy, and vibrancy.

Beyond picture quality, Samsung Vision AI TVs are powered by Vision AI Companion, transforming televisions into intuitive everyday assistants that bring answers, ideas, and entertainment directly into the home.

As the global no. 1 TV brand of 20 years and no. 1 soundbar brand of 12 years, Samsung continues to redefine what a TV can do through supersized displays and above standard screen resolution. 

Samsung also ensures consumers get the most from their Vision AI TVs with free access to unlimited entertainment through Samsung TV Plus and up to seven years of operating system upgrades.

The evening concluded with a special performance by The Itchyworms, capping off a celebration of technology, entertainment, and the passions that bring people together.

Through Vision AI, Samsung is proving that the future of television is not just passively watching screens—it is creating smarter, more personalized experiences that help people enjoy more of what they love.

Purchase the right Vision AI TV for your passions today. Go to https://www.samsung.com/ph/tvs/all-tvs/ or visit any of Samsung’s authorized dealers nationwide.

The TV plays a defining role at the heart of modern homes. It’s where people come together, shaping the mood for movie nights, offering background comfort in quiet moments, and anchoring the room when friends gather. As the TV is always visible and always present, it is expected to do more than entertain. It needs to be immersive when the moment calls for it, and seamlessly present when not in use.

Four Everyday TV Moments in Southeast Asia and Oceania Households 

	1. Movie Night: When Performance Comes to life  When expectations rise, so must streaming quality. Picture clarity, color accuracy and immersion have become essential — and movie night is when those demands are at their highest. Cinematic color gradient and the texture of sound all depend on a TV that can faithfully reproduce what filmmakers intended.
Did you know? In Samsung’s 2025 Southeast Asia & Oceania (SEAO) TV Awareness Survey[1], 70% of respondents say high-quality content delivery is a top priority when choosing a new TV.
Designed for This Moment Powered by the Micro RGB AI Engine Pro[2], every frame on the Micro RGB TV is processed with vivid color and clarity. Meanwhile, Dolby Atmos® multidimensional sound brings films alive with depth, drama and emotion you can hear and feel.Beyond on-screen performance, Samsung’s Vision AI Companion[3] — a multi‑agent platform combining Large Language Model powered‑ intelligence with Bixby to support natural conversations enables viewers to enjoy smarter and more intuitive interactions, like asking questions and exploring content in real-time without interrupting their viewing experience.

	2. Tranquil Moments: When Presence Matters As homes become more multi‑functional, the TV is more than just a screen — it’s part of the space. How it looks when turned off, how it blends into the room’s aesthetic, and how it complements everyday living now matter just as much as its on‑screen performance.
Did you know? 75% of respondents who are aware of The Frame expressed a preference for its design.
Designed for This Moment The Frame Pro’s screen transforms into a canvas with Art Mode[4] — giving users the choice to select pieces from a curated selection of world-renowned artwork, with regularly refreshed collections from the Art Store[5] that bring new inspiration. Paired with a refined, modern frame design and glare-free screen, premium art can be enjoyed anytime from the comfort of home.

	3. Wind-Down Moments: When Responsiveness Matters Late in the evening, the mood shifts. Gaming becomes immersive as the room darkens and the screen takes over. In these moments, responsiveness matters most, and the best experience is when the tech can keep up with all the exciting action.
Did you know? 1 in 4 TV owners in SEAO pair their screen primarily with a gaming console — making responsiveness and picture precision key considerations at purchase1
Designed for This Moment Samsung OLED TVs excel in delivering an immersive viewing and gaming experience. With deep blacks, clean whites, and vibrant colors, every scene stays crisp and focused — even in darker, more intimate settings. Designed for next-level gaming performance, these TVs enhance your setup with features built for smooth and responsive gameplay. NVIDIA G-SYNC and AMD FreeSync Premium work together to keep motion clear and fluid, reducing screen tearing and ensuring smoother, more stable visuals. Gamers can also enjoy exceptionally fluid visuals and sharp clarity during fast-paced action, making every gaming session more immersive and responsive[6].

	4. Match Day and Hosting: When the Room Comes Alive   When friends come over, the TV often becomes the focal point of the home. Every extraordinary goal, every nail-bitingly close call, every tense replay can be felt together on the sofa. The TV doesn’t just show what’s happening; it sets the atmosphere for the whole experience.
Did you know?Nearly 70% of SEAO respondents say the most cinematic and immersive experience possible is an important factor in their next TV purchase1
Designed for This Moment This is where Mini LED makes a difference. With intelligent picture and sound tuning, the action feels immediate and alive — placing you right in the heart of the stadium while you lounge on your couch. AI Soccer Mode[7], available on the 100″ M90H, M80H, as well as other selected Samsung AI TVs like the QN80H, QN70H, and more, delivers a more exciting gameday experience with optimization of picture and sound to bring the atmosphere of the stadium into your living room.   Additionally, the AI Sound Controller[8] lets you personalize your listening experience – adjusting voice and background levels for whatever you’re watching, so you can choose to focus on the elements that matter most to you

What This Means for Choosing a TV Today

Choosing a TV today is no longer just about specifications or size. It’s about finding a screen that adapts to every moment, complements every space, and elevates your entertainment experiences. In 2026, Samsung’s line-up of AI Televisions will continue to deliver superior picture quality, together with smarter and more personal experiences.

For more information, visit: https://www.samsung.com/ph/

[1] Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025.  

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[3] Feature available in certain regions and models. Availability, supported features, and user interface may vary by country, region, model and viewing conditions. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. This feature provides AI-created content, with accuracy not guaranteed — please check results. Requires certain Bluetooth remote (sold separately on some models). In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button. Go to feature

[4] Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

[5] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

[6] NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

[7] Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.

[8] Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region.

MANILA, Philippines (June 9, 2026) – In today’s world, we have more ways than ever to access our favorite content. Everyday, we can watch a show during a commute or follow sports highlights on social media. But while portable devices undeniably offer convenience for on-the-go consumption, 20-year global No. 1 TV brand Samsung argues that televisions continue to own the depth of viewing experience.

“In recent years, we have seen a transformation in how people consume content with a rise in preference for convenient, short-form entertainment,” said Samsung Philippines Head of Audio and Video Chris Almazan. “But when we want to be fully immersed in our passions, whether it’s a favorite film, sport, or game, people naturally gravitate toward the biggest and most capable screen in the home — which remains to be the TV.”

With its latest lineup of Vision AI TVs, Samsung proves that some experiences are better with a bigger screen.

Scaling Your Passions Requires Bigger Screens

According to Samsung, televisions are among the most accessible ways for people to nurture their passions. “Display innovation has always been about helping consumers connect more deeply with the things they love,” argued Almazan. This is the guiding principle for the new Samsung Vision AI TVs. “Whether it’s watching a blockbuster film, cheering for their team, or diving into virtual realms, we wanted to make every experience more meaningful through monumental scale and innovative display technology,” he explained.

The new Micro RGB Vision AI TV introduces a breakthrough display architecture that produces richer colors with greater accuracy and breathtaking vibrance. This allows viewers to experience every frame exactly how they are intended, delivering remarkable cinematic depth and nuance like only televisions can. The Samsung TV Plus app enriches the viewing experience, offering instant access to hundreds of live channels and thousands of on-demand titles at no additional cost. “We want Samsung TVs to allow people to spend less time searching and more time exploring new interests without barriers,” shared Almazan.

Meanwhile, the Mini LED Vision AI TV immerses audiences deeper into their passions through AI-enhanced processing and precise light control. The Neo QLED Vision AI TVs support multitasking and connected living with premium visuals and intelligent features, making balancing everyday entertainment with everyday productivity more seamless. Viewers gain competitive gaming edge and more immersive entertainment with the Samsung OLED Vision AI TV’s ultra-fast responsiveness and exceptional audiovisual quality.

Almazan asserted, “When people are pursuing their passions, they want an experience that draws them in completely. That’s where television continues to excel as it gives people the space to engage with what they love on a scale that feels more impactful and memorable.”

Vision AI Companion Takes You Beyond Passive Viewing

Today’s consumers demand more out of their TVs. Aside from massive scale and advanced audio and display, Samsung finds that TVs have to adapt to the lifestyles of modern households. Through Vision AI Companion, Samsung transforms televisions into intuitive companions, capable of understanding user preferences, anticipating needs, and delivering more personalized experiences. Leveraging advanced natural language processing, users can converse with their TV to seek real-time recommendations or instantly pull up information they need.

“Samsung envisions the TV as a highly intelligent companion that actively enhances daily living,” noted Almazan. “By integrating Vision AI Companion to Samsung TVs, we want to eliminate friction from the viewing experience and empower your TVs to do more. With TVs that effortlessly adapt to user habits, they can maximize and personalize their entertainment experience in a way that only televisions can.”

Managing Your Home is Safer and More Efficient with SmartThings

Aside from seamless viewing experiences, Samsung also empowers homes with effortless connectivity through TVs, evolving the television into a central hub that assists users as they orchestrate the rhythm of their home. “The TV occupies a unique place within the home. It’s often the largest, most visible screen in the household and where families naturally gather. This makes it the ideal place to connect and manage the broader smart home experience,” said Almazan.

SmartThings integration allows Samsung TVs to connect devices through one intuitive interface. From managing and monitoring connected appliances to managing energy consumption, Samsung TVs put users in full control of their daily routines.

The Head of VD at Samsung further stated, “The goal is to have Samsung televisions actively support a smarter, more efficient household. When you can manage your smart devices through the TV, it becomes an irreplaceable tool for modern living.” By reducing complexity and bringing information together in one place, Samsung televisions help people spend more time enjoying what matters the most.

With more homes adapting smart, connected devices, robust security becomes even more important. Samsung recognizes that consumers expect their connected devices to perform seamlessly, while also protecting their personal data and information. “We built the Samsung Knox Security directly into the television experience. It operates to help safeguard personal data, protect connected devices, and defend against potential threats through continuous monitoring and software protection,” explained Almazan.

He added, “Samsung believes that consumers shouldn’t have to choose between convenience and security. With televisions becoming increasingly integrated into daily life, security must be embedded into the experience from the very beginning.”

By providing robust security alongside premium entertainment experiences, Samsung aims to ensure that the television remains the biggest and most trusted screen in the home.

The Best TVs are Built for the Long Run

In many households, televisions are among one of the longest-lasting technology investments people make. For Samsung, this longevity is supported by durable hardware and continuous software innovation.

Powered by One UI Tizen, the new Samsung Vision AI TVs guarantee up to 7 years of OS upgrades. “We want to ensure that Samsung televisions continue to deliver value by adapting and evolving for years to come,” said Almazan. Through this, new features and improvements can be introduced over time, helping users stay up to date without constantly upgrading devices.

“Consumers deserve technology that grows with them, adapts to their needs, and keeps pace with innovation,” he stated. This approach reflects Samsung’s commitment to pushing innovation designed for long-term value.

For all the technological advancements shaping today’s televisions, Samsung finds that the most important role of the TV remains unchanged.

“TVs continue to bring families and communities together, from watching movies and catching the most exciting live sporting events, to taking on new virtual worlds and discovering stories that inspire them,” Almazan shared. “In a world increasingly defined by individual screens and fragmented attention, televisions continue to create moments of shared experience.”

He added, “Technology will continue to evolve, but the human desire for meaningful experiences remains constant. Samsung’s goal is to create TVs that make those experiences richer, more immersive, and more memorable than ever. That’s why televisions continue to matter, and why we believe its best days are yet to come.”

To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/.